PROJECT Las Vegas Digital Issue 08.22

A WHOLE NEW LOOK.

Welcome to the second edition of our Digital Issue where we bring you the season’s key trends, collections, and insights from the PROJECT community that gathered this August in Las Vegas.

This season we saw mood-boosting colors, exciting sustainable brands, and a destination on the show floor inspired by “The Tunnel” at sports arenas as an ode to athletes who have become influential in the fashion industry along with the return of the IMFC (Informa Markets Fashion For Change) Incubator Program.

With an increase in sustainable collections on the show floor this season, we collaborated with Vegan Fashion Week on Ad Infinitum, a one-of-a-kind sustainable gallery to celebrate the importance and continued pursuit for circularity, environmental responsibility, and sustainable practices within the fashion industry. With this and so much more, we invite you to read on and tap into the conversation by following us on social @projectshow.

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SUSTAINABILITY IN FOCUS: Fashion: A Greener Landscape

This season at PROJECT Las Vegas, sustainability was at the forefront of the conversation with a slew of panels, activations, and new responsiblydriven brands on the show floor. It is our honor to partner with the brands and industry professionals that are leading the movement to a sustainable fashion future.

The clothing we wear on our bodies has been a way to express who we are and what we stand for thousands of years; In ancient times, family crests represented the kingdom a knight resided from, in the sports arena, the colors worn by a player or a fan mark their loyalty, and when we see a tweed jacket in the streets or on the runway, the first thing that pops into our heads is almost always, “Chanel.” For the last decade, our lives have been saturated with social media content displaying the latest fashion trends and celebrity style sightings, but as of late, headlines uncovering the fashion industry’s impact on the environment and inhumane labor in factories have been joining right alongside such posts. Now more than ever, consumers are making it a priority to support sustainable brands, driven by the desire to align themselves with the movement. At PROJECT Las Vegas, it is our honor to partner with the brands and industry professionals that are leading the movement to a sustainable fashion future.

Broadening the Definition

Dr. Cindy J. Lin, CEO and Co-Founder of social impact analytics company, Hey Social Good, says, “Sustainability is really about trying to create some kind of an impact that benefits both people and the planet. It’s not just about the environmental issues, but also about the social issues. In terms of practices for brands moving forward, probably the most important thing is commitment... making sure that the DNA of your brand actually incorporates that part.”

The sustainable fashion space got off to an ambitious but rocky start, with brands ‘green washing’ their products. Emmanuelle Rienda, Creative Director, Event Producer, and Founder of Vegan Fashion Week, describes the start of her journey, “In 2016, the sustainable fashion industry really started to emerge but we still had a very hypocritical conversation regarding the use of animal products. And in the same way, there were some vegan products that started to emerge a little later, but they really didn’t think about the impact of the plastic use or the workers in the factories.” Today, the biggest obstacle remains employing responsible practices from the start to the finish of the supply chain.

YY Nation

Emmanuelle Rienda, Vegan Fashion Week

Sustainability In-Practice

Today, sustainability is about the commitment to improvement, not perfection. “Transparency is 100% the thing. We signed up not to ‘green wash,’ right? We signed up to say we’re not perfect, but these are the elements of sustainability that are represented within our brand and this is who we are,” stated Neil Montgomery, founder of menswear label SO.TY and Sovereignty Company, a business accelerator for BIPOC founders with an interest in sustainable and circular fashion.

According to Lulu Sakamoto, CEO and Founder of Hailey’s Closet, the brand’s solution to the “enormous amount of waste from fashion companies,” is to produce the brands entire collection on a made-to-order bases. “We are practically eliminating clothing waste. By making fewer pieces, we are able to put more attention into each piece and use higher quality materials and as a result, our customers are able to wear our pieces for many years.”

Casey Dworkin, the Founder, Creative Director, and designer of Sylven New York, also designs shoes to live a long lifespan, “I’m always looking at trends as a designer, but I want to make sure that if I’m putting something in someone’s wardrobe, that’s something they’re carrying with them for decades, for seasons. Hopefully it becomes almost like an heirloom and a legacy that gets passed down.”

Casey Dworkin, Sylven New York

Veganologie

Hot Topic: Vegan Alternatives

Across the globe, innovators are developing vegan alternatives that will change the game. According to Rienda, “Basic materials are exploding in the market today. We have a lot of different alternatives available already to mass market, such as cactus leather, pear leather, pineapple leather, and even wine leather made of grapes. We have incredible things happening and I think this is amazing for brands because this is not only about sustainability, it’s about creativity and playing with new textures, new materials.”

Ultimately, innovations showcase that products can be both sustainable and visually appealing. Jennifer McKay Newton, CEO and Founder of Fragrance brand DefineMe provides her insight, “In beauty, there is a high demand for manufacturing sustainable packaging that looks great such as single material caps made from recycled wood, biodegradable shipping materials, and 100% post-consumer recycled plastic. Also, In-store recycling bins and e-commerce brands can now participate in programs where customers can ship used product containers to be recycled.”

Dr. Cindy Lin, Hey Social Good

A Sustainably Driven Show Floor

With more and more brands adopting responsible practices, PROJECT Las Vegas has acted and will continue to act as a platform for the growth of sustainable fashion. At the conclusion of the Sustainably in Fashion panel at the event, Montogomery urged, “we don’t have time to sit on the sideline puzzled with the question of ‘why?’ and the thought of ‘later.’ Start now and start where you have connections and resources. You’re at a global trade show talking about a very important issue and you have existing brands here that you can call up to see what they did and how they did it. My point is to act now. And when you follow [#ActNow], it will connect you to people like this on LinkedIn, on social, and you’ll get connected to a broader movement that I think needs even more voices and feeds behind.”

Neil Montgomery, SO.TY

Vegan Tiger

Lola Faturoti Loves

Sentient

Ad Infinitum is PROJECT’s curated space that celebrates the importance of — and the continued pursuit for — circularity, environmental responsibility, and sustain able practices within the fashion industry.

BRANDS INCLUDED:

THE TUNNEL IS THE NEW RUNWAY IN FOCUS:

In menswear, sports have become one of the industry’s key drivers. We explore how sports came into the forefront of fashion and where it’s headed in the future with insights from merchandisers, designers, brands, and athletes.

Jeff Hamilton

Sports & Fashion: Then, Now, and the Future

Gilles Bendenoun, C.O.O. of Jeff Hamilton, a brand famously worn by the likes of Michael Jordan and Kobe Bryant, recounts, “In the 80’s Jeff started realizing that the NBA was more than just a sport, but an actual cultural movement; NBA superstars were becoming cultural icons.” Jeff Hamilton jackets became widely recognizable around the globe as an iconic representation of the NBA and its players, but Jeff himself points out that sports’ breakout into the world of high fashion wasn’t until more recently; “Virgil Abloh just broke the glass ceiling when he came out onto the scene, tying up with big brands like Louis Vuitton and releasing amazing collections. ...He really opened the door for all the young designers and even the old designers like me to be able to think outside the box. For example, when he came out and with the LVxNBA collection, it made it more conducive for the basketball players to wear LV, which maybe they wouldn’t do otherwise.”

Jeff is hopeful for the future of sports and fashion, seeing an opportunity for collaboration with sports beyond the NBA;

“ I hope a lot of the young designers like Chris Pyrate go out and carry on the legacy of Virgil, collaborating with the NFL and the NBA, and possibly with some of the other leagues as well like hockey, baseball, WNBA, really you could work with all the sports, especially in the world of social media, with guys like LeagueFits which really showcases the talent of all the designers and having the players as amazing models. I think that can keep the culture evolving.”

Chris Pyrate

Jeff Hamilton

Tunnel-Gram

About a decade ago, the rise of social media changed the consumer’s relationship with fashion forever. “30 years ago, you had to pick up a magazine or a coffee table book. Now, Jaren will wear something and y’all are seeing it 30 seconds later... the tunnel has definitely become the new Information Classification: General runway because [the images of the outfits are] so readily and quickly accessible,” said Ian Pierno, wardrobe stylist and founder of @LeagueFits, an Instagram dedicated to looks worn by basketball players. Pierno attributes the growth of his Instagram page to the interest of the players, which then resulted in the interest of fans and eventually Vogue, who featured an article about LeagueFits in 2019. “I realized these guys were sending pictures of themselves saying, ‘Yo, can you feature this?’ And I’m like - this is going to get like a 10th of the reach that you could on like your own personal account... but that’s when I realized that the LeagueFits cosign kind of meant something. And in the beginning there was like maybe 20 guys dressing for awards every year and it was a breeze ...but now there’s like, what, 300 guys in the league?...And a lot of these guys dress really cool - it’s become something that everyone has bought into.”

Ian Pierno

UMBRO

Mitchell & Ness

Messages from the Tunnel

Every player has a team, a position, and a number associated with him or her, but the tunnel allows each player to represent their personal style or the messages he or she wants to share with the world. Jaren Jackson Jr of the Grizzlies pointed out, “Every time [fans] see you is a chance for you to inspire them.” He recounted players wearing clothing that supported current protests or honored those who have passed.

When it comes to personal style, it’s as an opportunity to be authentic to oneself. Jaren recalled the time he chose to wear a netted shirt despite some funny looks from fellow players and Ian Pierno shared that he is happy that players are finally past the era of all looking the same and wearing “perfectly clean sneakers.” He says, “I just like that people are wearing their clothes again... I’m seeing beat up chucks in the tunnel; Like Devin Booker who was our LeagueFits MVP this year wears Chucks every single day and I love that.” he adds, “We’ll see Shea Julius Alexander wear the same torn up shredded jeans seven different ways.”

Abiy Paulos, Founder of Silver Thread Agency, representing MAUNA-KEA

Jaren Jackson Jr.

Gender Fluid is the Future

The blurring of gendered clothing exists in both menswear and women’s wear. Stylist, content creator, and reporter Suzi Grgurich observes, “it’s just become so androgynous - like women are wearing men’s clothing and vice versa. The WNBA women are for sure making a statement right now with what they’re wearing.” For consumers, the comfort level of material is often the most attractive aspect of athletic-wear. According to Barblin Mayhew, Head of Marketing at Information Classification: General GTSQ, “[Founder] Dany Garcia was inspired to start a fashion line because she was unable to find pieces that fit her active, business-focused life,” Barblin adds, “We want to make sure [consumers] can perform all day comfortably while looking polished. We have found that the flexible fabrics with stretch are mostly wrinkle free which gives it an added benefit. We sometimes give a nod to athletic wear with trim details on the garment such as a pant stripe or reflective taping.”

Jaren Jackson is currently working on a collaboration with MAUNA-KEA, an Italian brand that fuses underground subculture aesthetics with performance fabrics and high-tech materials. When asked where he pulls inspiration from, Jeron says, “I mostly look at A$AP, MGK, Playboi Carti, and Lil Uzi ...people who blur the line with unisex clothing and gender. Like the other day we were in Dior and I was looking at the bags and I’m like, ‘Wow, women have way better bags and they’ve always had better bags.’And I think I’ve always been [apprehensive] but now I’m like, ‘Yo, can I see that bag?’ And I got it and then we switched out the strap, and it worked for me.

DENIM DESTINATION

PROJECT Las Vegas is the go-to for an assortment of top denim brands from around the globe. Here, we spotlight a few participating brands and the musthave items from their S/S ‘23 collections.

Lois Jeans

HUDSON: FABRIC INNOVATION

Hudson is a brand that is constantly innovating. Ben Taverniti, Design & Creative Director at Hudson shares the brand’s ethos: “In the last twenty years, we have partnered with Italian and Japanese fabric mills, to create new fabric technology: developing stretch, super stretch, comfort stretch, bi-stretch, along with new finishing and wash colors. We keep evolving with what we created twenty years ago, and still staying relevant with the current and future times.

“We keep evolving with what we created twenty years ago, and still staying relevant with the current and future times.”

Ben Taverniti @bentaverniti Design and Creative Director at Hudson

Hudson

MAVI: SUSTAINABLE DENIM

Sustainable fashion has grown from a niche interest to a mainstream demand, resulting in the need for more sustainable products, at accessible price points. According to Alissa Friedman, Mavi’s Senior Marketing & PR Manager, the brand is “...on a mission to make sustainable denim the norm, not just the premium exception. Today this means committing to crafting jeans with a quality, wash and feel that’s right for [consumers today], made using innovative technologies and materials that are right for the planet.”

“On a mission to make sustainable denim the norm.”

Alissa Friedman @alissafriedman Senior Marketing & PR Manager at Mavi

Mavi

7 FOR ALL MANKIND: TIMELESS NOSTALGIA

When it comes to denim, style and fit tell the story of an era, a feeling or a destination. “With the right pair of denim, you can be transported to your childhood or travel back in time to the bell -bottomed era you should have been born in,” states Danielle Emery, West Coast Sales Manager. Denim is timeless because it represents our movement through time, paying homage to every era, making the perfect pair “perfect” no matter when you’re wearing it. When it comes to being timeless, Emery explains, “Our quality and innovation in fabric along with being a classic denim brand that has grown and adapted with the consumer is what keeps us relevant.”

7 For All Mankind

“With the right pair of denim, you can be transported to your childhood or travel back in time.”

Danielle Emery @danielleemery

7 For All Mankind’s West Coast Sales Manager

TOGETHER

Kwasi Paul

More than your classic Blue Jean, this season denim shines in an array of colors, washes, and fits.

THE DETAILS

Kourt Sunglasses by Pucci

Saltwater

Dolce Cabo

by Kwasi Paul

Dress by Line & Dot Sweater by Nic + Zoe

Shirt by Diet Pants by Kwasi Paul

Katy Perry on her shift from singer-songwriter to footwear designer.

Katy Perry is known world-wide for her platinum selling hits like Firework and her whimsical costumes, but this season at PROJECT Las Vegas, attendees got to meet the singer-songwriter in a whole new light. Katy Perry presented her footwear line, Katy Perry Collections (KPC), at the August event and provided an intimate look at the experiences that inspired her to enter the fashion industry during her Keynote Session. Read on to for a playback of Katy Perry’s key insights from her Keynote session at PROJECT Las Vegas.

“I always knew that fashion was going to be an extension of who I was as an artist and a musician. Costumes, visual presentation and interpretation, and creating music videos are just as important as the music itself-- they just make everything more 3D. When I write a song, I would say seven out of ten times I already know what the music video will look like.”

“I have a head designer that I co-collaborate with and we come up with themes- I mean, my whole life has been a theme. I wasn’t allowed to celebrate Halloween so I think this is my revenge in life. Our process when coming up with themes is we’ll come up with about three, some of them are very broad and others are very niche, and then we thought bubble out from those themes; It’s like a word association game, you know? And so [our head designer] sketches and then we get CADs. It’s nice these days with CADs because they’re so realistic that you don’t have to create as much waste with prototypes, and then we go to market and we sell to our retailers. And we have our DTC online, which is great.”

Photography by Jacob Boll @JacobBoll

“Some of the biggest challenges are manufacturing overseas these days. We’re all having challenges: Supply chain, freighting, trucking, all of it. I mean, everyone’s had conversations about it and I’m sitting in the same position so it’s just about managing that by looking ahead, forecasting these problems, being realistic, and not having my head in the clouds too, too much. I do feel like I’m a dreamer, but I’m also a realist- it’s my Libra-Scorpio cusp energy.”

“You have to have a great team. You have to have people around you that are probably better at certain parts of the job than you are so that you can continually learn. You have to be open to the truth; I think my team is not scared of telling me the truth, which is sometimes unique in my position.”

“A creative person doesn’t stop creating; the faucet just keeps dripping and sometimes it’s a big pour, sometimes it’s a drop, but it just continues-- thankfully. I just try and keep channeling, stay open, in the light, positive... and try to manifest. I actually call it ‘WOMANifest.’ ...If everything is energy, then you better be putting out the energy you want to receive.”

“THE DO’S & DON’TS OF DENIM”

PRESENTED BY RIVET

Salvatore Malleo, Director of Wholesale at 7 for All Mankind

“For me, it was very important that the company was able to, from the beginning, be transparent with the end user. So, what we’re doing is there are QR codes on our products now, both on the internal label and on the hang tags which are recyclable and can also be planted because there are seeds inside- flowers or grass depending on what the product is. We are BCA certified so the Better Cotton Association tracks what we do from where we buy the seed to who plants it, where they’re planting it, and how often they are cultivating it down to where it’s shipped- so it’s a very interesting timeline. We could definitely get better at it, but I also think there need to be standards out there because we can’t be the only ones doing this right. We all need to do it because we’re a very small part of the billions of jeans that are out there. So if it’s just us doing it, it’s not going to necessarily help move the needle. I think we need to get a better, you know, group together to make this happen.”

“We focus on having new fits, having things that other brands don’t offer. Since there are so many of us in the premium space, we want to differentiate ourselves. Fabrics are huge for us and I feel like we’re always talking about having the best white or who has the best coated and capitalizing on what [fabrics] we do well, what fits we do well. Customers come to us looking for things specifically that 7 For All Mankind does well.”

Danielle Emery, West Coast Sales Manager, 7 For All Mankind

“THE DO’S AND DON’TS OF DENIM”

Matt Atkinson, President, PRPS

Edward Hertzman, Founder & President, Rivet

“We’re really not experiencing that big of a down cycle in skinny, yeah maybe super skinny, but skinny-slim stock is important so we’re not really having an issue with it.”

“It seems that every new technology and innovation for denim revolves around sustainability in some way. New brands are building it into their DNA, and established brands are adopting more responsible processes.”

“WHEN PEOPLE ASK ME WHAT’S HAPPENING IN LADIES [DENIM], I’M LIKE, WHAT’S NOT HAPPENING?

THE BUYER’S PERSPECTIVE”

“The discovery is incredible; I think we have close to 200 new brands on the floor today; there’s so much newness to discover on the floor. We’re definitely compelled with discovering ‘new’ as a show. We want our legacy brands to come out and show up, but we also want to show love to the new brands that are coming out.”

“...I feel like sports, fashion, and culture, at least in menswear, are getting even closer and closer. When the athletes go to battle on the court or on the field, they wear their team uniform, but they get their own personal freedom of expression leading into the game in the arena- NBA, NFL, you see all these leagues showing up. They wear something on the way to game time and then the next day it sells out everywhere. That’s become this really polarizing, incredible place to pull ideas. I think we all live in these worlds of distribution and who you’re selling like there is definitely some importance to that but how you do it and present it, there’s a little bit of silo-ing that’s important because people won’t fixate so much on who else has it but why they should get it from you. [On the show floor], the tunnel cuts through all of our menswear neighborhoods and shows a cross-section of how you can own from every aisle in here and tell an authentic story and it really is about how you merchandise it. At the end of the day, that is who you are and who your customer, trusts you to be.”

Brian Nyilas, Guest Merchandiser, PROJECT

Edwina Kulego | @edwinakulego Vice President, International & Men’s, Informa Markets Fashion

“I hope [buyers] come with open eyes. There might be a buyer looking for specific category …but the sense of discovery is the single most important thing in any store. You know, Merci in Paris, where you’re looking at a car and pajamas and a pen and you don’t know what you’re buying? The trade show is the same thing- It’s the coolest store in the world. You don’t know what you’re going to find upon entry: You think you’re looking for hats or you think you’re looking for yellow because you read somewhere that yellow is trending or you think you’re looking for linen but hopefully you get lost and find what you didn’t know you were looking for. Whether it’s a brand that you gave up on five seasons ago and you’re reintroduced or an exhibitor stopped you in your track and said, ‘Come into my booth,’ and you’re sort of trapped, and it’s the best trap you’ve ever been in because you end up loving the brand.”

Mordechai Rubinstein | @mistermort Informa Markets Fashion

“So one of the original things about us is we don’t like to call ourselves a sneaker store, we’re more of a sneaker social. We say that because we have a full bar and lounge area inside our store so the name kicking is derived from the double entendre of actually having shoes for kicks and coming in and hanging out with your friends and kicking it. When you think about the store or the brand, we want people to think about a calm atmosphere where they can come hang out and kick it instead of feeling the pressure of like, ‘hey, hurry up and buy, buy. Now, if you’re not buying anything, get out.’ Like-- that’s not what we’re here for.”

Gregory Grovey II | @kickingitattx Founder, Kicking It

“THE TRADE SHOW IS THE SAME THING- IT’S THE COOLEST STORE IN THE WORLD.”

PRESENTED BY HIGHSNOBIETY “TEMPERATURE CHECK”

“My dad would always tell me, ‘Ain’t nothing new under the sun. Everything you doing? I done did it already.’ I literally will just look at brands and look at the things they make and be like, I can always reverse it back and know exactly where something came from because I’ve seen it before ...You’re always supposed to look forward to the future, but sometimes the best is in the past.”

“When I first started using Instagram, my mind was like, ‘What sort of art can I make that lives on this platform that wouldn’t live anywhere else? That only works for this platform That’s site specific? My work developed in conjunction with the development of social media. So when new things came out, I asked myself like, ‘Okay, how can I use this? Like, how can I use Snapchat to make a video that only works on Snapchat? How can I use the vertical screen.’ I feel like digital art is a thing that I’ve been interested in because I’m like a nerd and I like technology. And I think now [digital art] has sort of a very different connotation that I’m almost at the point where I don’t even call myself a digital artist anymore because now when you think of digital art now, people think of NFTs. [In the way] I look at the blockchain and smart contracts and think, ‘What can I make that only works with this medium?’”

Reese

Yung

THE OFFICIAL PROJECT PARTY

The official PROJECT Party in Las Vegas was one for the books. This season’s party was made possible with the support of our partners Jeff Hamilton x NFL who were the night’s title sponsors.

Jaren Jackson Jr. (@jaren)

Rikki Richelle, (@riki_richelle)

From left to right: Brian Hecht (@Brianhecht) Sales Director at PROJECT, Chris Josol (@blurstagram) Global Sales Director at Honor The Gift, Tomel Lora, Sales Director at Informa Markets Fashion

From left to right: Mike Live Garcia (@mikelive) Paragon Showroom, Michael LaPilusa (@goofyfoot) Mandinos

Teodora Nicolae (@teodoranico) VP Marketing at PROJECT/ Informa Markets Fashion, Milton Hernandez (@milton.hdz) Director of Content + Community PROJECT / Informa Markets Fashion

Brian Hecht (@Brianhecht) Sales Director at PROJECT, Thulani Ngazimbi (@theradblackkids) Founder of The Rad Black Kids

Pete Bueno (@pete_bueno), MK (@mkmadeithappen) Creative & Videographer, Preston Lee (@ppppreston)

Connor Wingo, (@connorwingo) Sales Manager at PROJECT

From left to right: Stephon Torrence, PROJECT, @stephontorrence; Charles Anderson, Jack & Jones, @charlz.anderson; Randy Reed, XOG Skincare, @xogskin

Naked & Famous

Redhouse

Mavi

BACK IN THE NEW YORK GROOVE

PROJECT’s return to New York with our refreshed point of view of menswear and gender fluid collections was memorable to say the least. The community came together after a 2-year hiatus, and we are left feeling energized and inspired.

BLK.ID Twins @blkidtwins

Edwina Kulego (@edwinakulego) VP of International Business & Mens at Informa Markets Fashion , Chaz Pringle (@chazpringle)

Jeremy Mitchell (@xxjmitch), Creative & Photographer (@callthermal) Whensmokeclears

Denny Balmaceda (@denny623), Social Media Director at See/Know, Desyrée Nicole (@desyreenicole) Creative Director - Todd Patrick

The PROJECT team gathered in Italy this summer to come together with the menswear community at the Hotel Continental in Florence.

From left to right: Brian Nyilas, Stephon Torrence (@stephontorrence), James Carter (@clean.showroom), Mordechai Rubinstein (@mistermort)

From left to right: Samuel Hine (@samuelhine) Fashion Writer at GQ, Mordechai Rubinstein (@mistermort) Retail Relations at PROJECT, Nickelson Wooster (@nickwooster), Edwina Kulego (@edwinakulego) VP of International Business & Mens at Informa Markets Fashion

Through the Lens Of... Mordechai Rubinstein

Mordechai Rubinstein, @mistermort, is not only a menswear influencer, but our very own Retail Manager here at PROJECT Las Vegas. Our photographer followed him around the show, and here, we feature his favorite looks and why from this season’s event.

I like his cotton sweater and the texture of it. I also love a Malibu sandal with a summer sweater.

These dues were some of my favorites. Generic T-shirts on two, one with a mesh over T! But paired with 3 different silhouettes of pants really set them apart. I gotta add that they wore closed toe footwear, serious business attire there”

- Mordechai Rubinstein

- Mordechai Rubinstein

Tee shirts and shorts tend to be a Las Vegas summer show staple as it’s difficult to wear more clothing in the desert climate when commuting from hotels to show etc. I like that they don’t look poolside but still look professionaland at ease wearing a sneaker and a sandal not meant for the water...”

- Mordechai Rubinstein

Novelty suits will never go outta fashion, there’s always an event to get dressed for. Stand out from the other Santa’s who stay in costume...The modern man’s leisure suit-matching patterned shirt/short.”

- Mordechai Rubinstein

I stay supporting a cowboy hat out west but especially love them in our community of streetwear/menswear. It’s not a trend but rather dressing local. What I love here is that he’s not wearing anything else western, and the hat doesn’t look ‘wrong’ to me...”

- Mordechai Rubinstein

PROJECT buyers are always smiling and dressed to impress. But I love how at ease yet still professional he looks”

- Mordechai Rubinstein

Kwasi