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Working Smarter, Not Harder

SOURCING at MAGIC has earned a reputation for being a veritable magnet for fashion brands to discover cutting-edge technology solutions that make production processes more efficient and profitable, while providing a legup on the competition. This season’s Fashion Technology exhibitors included companies such as Heartdub, Pivot88, Aims360, Style3D, and Prown.

“NFT technology can be used in real life use cases as we call it. I think — and it’s not only my opinion; analysts say the same — that within ten years everybody will be in the Metaverse. As a brand if you want to make sure that nobody copies or counterfeits your products there or in real life, you need to attach NFTs to everything.”

— Tomek Sienicki, Co-Founder and CEO, Prown

Ben Hanson, Editor-In-Chief of The Interline, a SOURCING at MAGIC partner, led an educational session titled “Intro to 3D Digital Product Creation (DPC).” As he put it, “This is probably the most important topic in fashion at the moment, and a long overdue transition for the industry. We all need to learn how to blend traditional skills like design and marketing with hybrid digital skills. The fashion industry has been physical for centuries. Now it has the possibility to not just use digital tools to streamline the way that it makes goods, but also has the potential to sell digital fashion, digital assets, too.”

Hanson went on to explain how 3D DPC can help cut costs in creating samples by cutting down on creating physical samples, and allowing more nimble reaction time to changes, but also that it helps maintain design integrity throughout the supply chain: a digital model is not subject to interpretation. These 3D models allow for visualization and sets the foundation for approximat- ing materials and fabric costs, as well. There’s also the potential for time and cost savings via virtual photography. 3D creation also creates opportunities for the consumer to try on clothes virtually, and also opens up the possibility to work with applications which can allow augmented reality experiences with the simple addition of something like a Snapchat Lens.

“You’re not selling a product; you’re selling a message behind a product,” reminds Invisible Company Co-Founder Devana Ng

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