ENTREPRENEURSHIP: All Together Now

Entrepreneurship isn’t just for the designer ready to launch their own label or the new start-up on the block. Entrepreneurial thinking is key to keeping companies and brands of any size animated, growing, and relevant. How do some of our SOURCING at MAGIC community look at it?

“It doesn't matter what field you're in, whether it's apparel, beachwear, bags, or what, there's that entrepreneurial spirit that once you believe in your concept, just [work on your marketing] and branding and stay focused on what you're doing and use that branding as a platform to grow. But you must be consistent...with your branding and loyalty to your vision,” says Frank Allegro, co-founder of NuBoard Packaging.