S/S 2023
Young Contemporary Women’s Trend Toolkit POWERED BY: Ron Lach, Pexels
The Renewal
Consumer Driver The ever-changing nature of the pandemic has caused the consumer perception of brands, products and experiences to shift, redefining global consumption and priorities. Whether it be returning to the office or socializing with friends, the need for human interaction will motivate a return to normality. After nearly two long years of disruption focusing on the likes of casualwear and the need for comfort, consumers will begin to unleash pent-up buying power as the demand for newness coincides with the need to dress to impress with more social freedoms outside of the home. In contrast to the reinvigorated demand for occasion dressing, workplace wardrobes will continue to be casually rooted as people continue to exist in hybrid work environments. As we settle into change and follow our happiness in 2023, the belief that things will get better, and that individuals can play an important role in driving this change, is inspiring consumers to focus on what a renewed world will look like. Community is key, so brands that enable people to connect around authentic and respectful local and global stories shared aesthetics, and values will have a stronger impact. Products and experiences that support wellness, self-care, and healing rituals will not only feel more appealing – they will also feel more necessary. As sustainability becomes a more urgent concern, brands need to ramp up their efforts to reflect customer values in their assortments, supply chains, and ways of working.
Consumer Stat
2/3
of online consumers In Metro China, France, and the
61% 78.5m
of theThe luxury outdoor market apparel segment is expected to Will be composed of Millennials and
UK, and just over half of US online
Gen Z by 2026.
adults, were concerned about the impact of climate change.
The Power House
Forester Category Stats
45% MoM
86% YoY
Platform heels
Pastel Purple
Month-on-month searches for
As our 2023 color of the year,pastel
platform heels (+45%), mini skirts and dresses (+50%), as well as lace items (+38%), all surged. Lyst
2
Industry Stat
purple was one of the fastest-rising colors of 2022. WGSN Instock
“
After years of rapid industry, technological and social acceleration, 2024 ushers in an era of realignment: with ourselves, our workplaces and the planet. Though we may chase new metaeconomies and run towards new industries, post-pandemic recovery is a marathon, not a sprint. Businesses that are investing in consumer road-maps, multi-level product development testing, and social science survive the long-haul. Think fast commerce but embrace slow.” Andrea Bell, Director of Insight, WGSN
Cottonbro, Pexels
Introduction
Trend Narrative In 2023, consumers will be hungry for products and experiences that bring extravagance to the everyday, and they will be expecting them in their unfiltered, full-spectrum forms. The renewed desire for simple but joyful experiences will lead us to make the most of sunny days and look for wellness in the everyday, and to express a more carefree side of ourselves through dressing. The focus is also on the mood-enhancing properties of color. Color is used in unambiguous, unapologetic and unexpected ways (dopamine brights, vibrant pastels, pink palm trees, retro florals, trippy abstracts, purple lip gloss, synthetic sunsets and sunshine tones all have a home here), and product shapes range from fluid, mercurial forms to more theatrical and extravagant designs. Textures can be super-smooth, gloopy and gummy, and prints and graphics are maximalist and memefriendly, encompassing clashing patterns, paint daubs and subversive slogans. Also explore matte and shine. Play with proportion, with oversized tops and short shorts, or fitted tops with baggy bottoms. Commerciality will be achieved via the balance of silhouette, color, details, print and texture.
Cottonbro, Pexels
4
Young Contemporary Women’s Trend Toolkit
Big Ideas
Tatiana Twinslol Pexels
Big Ideas
Victor VIRGILE, Getty
01 The Desert Rider
6
Kelly Defina, Getty
02 The Maxi Adventurer
Edward Berthelot, Getty
03 The Meta Lounger
SHannon Finney/NYFW The Shows: , Getty
04 The Grounded Escapist
Carolina McCredie, Getty
05 The Psychedelic Boheme
Randy Brooke, Getty
06 The Summer Enthusiast
VIctor VIRGILE, Getty
07 The Phygital Fanatic
01 Big idea
The Desert Rider
Oat Milk
PANTONE: 14-1208 TCX
Bay Leaf
PANTONE: 16-0430 TCX
Pink Punch
PANTONE: 17-1736 TCX
natural materials and crafted elements with a sporty aesthetic. It builds
Sepia
PANTONE: 18-1027 TCX
on the success of active and loungewear in recent seasons and offers a fresh story for streetwear and outdoor-wear. Unexpected layering is key.
Unbleached Cotton
PANTONE: 11-0103 TCX
This direction takes inspiration from desert landscapes and combines
Combine rustic linens and cottons with performance-driven items that have properties such as cooling, fast-drying and UV protection, and also look at plant-based options. Non-conforming, size-inclusive silhouettes will be key for genderless collections while matching head wraps, scarves and hat/scarf hybrids will appeal to the modest consumer. Key Items: The Smart Utility Bottom, Halterneck Top, The Adventurer Short, The Upcycled Denim Jacket, Cargo Pocket Jeans, The Luxe Active Dress Key Footwear: The Lifestyle Runner, The Utility Ankle Boot
Christian Vierig, Getty
Key Details: Cooling, Fast Drying, Genderless, Non-Confirming Size Inclusive, Rustic Linens & Cottons, UV Protection Key Prints: Dried Foliage, Vintage Palm Prints, Sand Dune Stripes Key Collections: Atlal, Boyfriend, Cor-Project, Love Closely, Science, Paria Farzaneh
Moral Pietro S. D’Aprano, Victor VIRGILEGetty Getty
7 ARTHouse Studios, Pexels
02 Big idea
The Maxi Adventurer
Verdigris
PANTONE: 18-4834 TCX
Sweet Coral
PANTONE: 18-3949 TCX
Artisanal Red
PANTONE: 17-1663 TCX
Orange Selenite
PANTONE: 15-1333 TCX
Oat Milk
PANTONE: 15-1245 TCX
The growing interest in outdoor living continues to impact fashion ranges, creating plenty of opportunities across categories. Building on A/W's Scandi chic story, this direction offers a fresh take on leisurewear and festival styles, incorporating performance pieces with upbeat colors and prints with subtle boho-led elements. As this taps into the overarching lifestyle trend of the outdoor boom, expand into flasks, camping accessories and even frisbees, as seen at the recently launched Prada Outdoor range. Key Items: The Maximalist Outdoor Layer, The Elevated Crew, The Adventure Short, The Utility Skirt Key Footwear: The Modular Pocket Sneaker, The Recovery Slide Key Details: Crochet, Matte, Patchwork, Quilting, Rustic Knits, Shine Key Prints: Boho Led Prints, Upbeat Color
Vanni Bassetti, Getty
Key Collections: Acne Studios, Anna Sui, Dsquared2, Farm Rio, Free People, Koibird, Prada, Stella McCartney, Teva, Tory Sport Christian Vierig Getty
Kelly Defina, Getty
8 UNI, Unsplash
03 Big idea
Digital Lavender
PANTONE: 17-3930 TCX
Papaya Smoother
PANTONE: 15-1245 TCX
Bloodstone
PANTONE: 19-1652 TCX
comforting, hygge feel, this story looks at the softer side of digital,
Vanilla Cake
PANTONE: 13-1025 TCX
interpreted via soft ombré effects and lightweight sheers. The focus is also on the mood-enhancing properties of color and light, offering
Pearl Grey
PANTONE: 14-3906 TCX
The Meta Lounger The digital cozy interiors trend infiltrates fashion. Fusing hi-tech with a
plenty of scope for marketing material and campaigns. Key Items: The Halterneck Top, The Body Suit, The Maxi Dress, Engineer Ribbed Cardigan, The Silk Camisole Key Footwear: The Soft Futuristic Sneaker, The Ballet Flat, The Textured Open-Toe Slipper Key Details: Raw Hemlines, Ribbed Construction, Sheer Paneling Key Prints: Space-Dyed Effects, Chromatic Stripes, Ombre, Rainbow Gradations
Edward Berthelot, Getty
Key Collections: Casablanca, Privacy Policy, Makara Wear, Stine Goya, Bottega Veneta
Edward berthelot,Prqaia Getty
9 Mo, Pexels
04 Big idea
The Grounded Escapist
Oat Milk
PANTONE: 14-1208 TCX
Sandial
PANTONE: 16-1148 TCX
Sand Dune
PANTONE: 16-1422 TCX
Terracotta
PANTONE: 18-1441 TCX
Bloodstone
PANTONE: 19-1652 TCX
The current obsession with nature shows no sign of slowing, so natural textures will continue to inspire pattern and textiles, offering a universal direction with potential to resonate globally and across market levels. Replace obvious forest textures with rock formations, rugged terrains, and mineral motifs, offering an alternative for perennials such as animal skins, florals, stripes and camos. Naturally derived colors that seem from the earth are key to feeling grounded. Key Items: Cast-Off Edge Vest, The Fluid Top, The Smart Utility Bottom, The Split Seam Short, The Wide Leg Trouser, The Elevated Crew, The Peasant Blouse Key Footwear: The Flat Sandal, The Utility Boot, The Molded Clog
Estrop, Getty
Key Details: Certified Cottons, Natural Peace Silk, Linen and Hemp. 3-D Ribbed Fabrics , Organic Composites(used for buttons and components) Active-Inspired Details Key Prints: Mineral Motifs, Rock Formations, Rugged terrains Key Collections: Teodora Oshima,
Halo Labels, Paris- and Tunisia-
Shannon Finney/NYFW: The Shows, Getty Images
based BassCoutur, and Indian label Cord
10 Tobias Bjørkli , Pexels
05 Big idea
The Psychedelic Boheme
Vintage Pink
PANTONE: 16-1710 TCX
Honeycomb
PANTONE: 13-0942 TCX
Papaya Smoothie
PANTONE: 15-1245 TCX
Artisanal Red
PANTONE: 18-1555 TCX
Jade Green
PANTONE: 17-0210 TCX
Vibrant bohemian looks are set to pick up pace for summer collections, with the psychedelic industry set to grow in the next few years coupled with an overarching desire for hedonism and escapism. The astonishing growth of interest in resale and vintage is impacting a new aesthetic narrative, and we expect boho, in its true, free-spirited way, to make a comeback. Retro ‘70s inspired florals and feminine silhouettes fused with bold tones add a bright evolution to the ongoing nostalgic trend. Key Items:The Resort Shirt, Knitted Flare Trousers, The A Line Skirt, The Cropped Shacket, The Wrap Top, Bead Jewelry Key Footwear: The Heeled Sandal, The Strappy Flat Sandal Key Details: Lively 1970s-Inspired Prints, Quirky Knits, Dopamine Brights, Sunshine Tones, Vibrant Pastels
Victor VIRGILE, Getty
Key Prints: Retro Florals, Wallpaper Motifs, All-Over Mushrooms and Trippy Abstracts
Edward Barthelot, Getty
Key Collections: Alice McCall, Charles Jeffrey Loverboy, Farm Rio, La DoubleJ, Paco Rabanne Paloma Wool 21 Carolina McCredie, Getty
11 Max Viktorovych, Pexels
06 Big idea
The Summer Enthusiast Following a period of stress, anxiety and time constrained indoors, many consumers are craving natural light, outdoor living and a romanticized idea of a carefree, endless summer. Tap into this with simple leisurewear ranges that will work from lounge to beach. Use sun-faded colors, vintage graphics and natural fibres for cut-and-sew and woven basics. The overall look is lo-fi and nostalgic, which will resonate with younger consumers who favor a less polished and more authentic aesthetic.
Summer Sunset
PANTONE: 17-1361 TCX
Pastel Lavender
PANTONE: 15-3716 TCX
Honeycomb
PANTONE: 16-0430 TCX
Unbleached Cotton
PANTONE: 11-0103 TCX
Pink Punch
PANTONE: 17-1736 TCX
Key Items: The Shirt Dress, The Short Sleeve Shirt, Cozy Waffle Crewneck, The Adventurer Short, Knitted Trousers, Matching Sets Key Footwear: The Strappy Sport Sandal, The Flat Sandal, The Court Sneaker
Gustavo Linhares Pexels
Key Details: Lounge-to-Beach, Sun-Faded Colors, Vintage Graphics, Natural Fibers, Reversible (Two-For-One Appeal), Vintage Handwriting Key Prints: Nostalgic Stripes, Summer Themes: Sunsets, Palm Trees, and Seaside Scenes, and Feel-Good Slogans Key Collections: Koibird, Onia, Pangaia, Pio Pio
Pietro S. D’Aprano, Randy Brooke,Getty Getty
12 Scott Webb,Pexels
07 Big idea
The Phygital Fanatic The blurring of lines between physical and digital is something that consumers are getting increasingly used to and are also benefiting from. As consumers want the perks of remote working, tech-powered convenience and the excitement of exploring the metaverse while at the
Verdigris
PANTONE: 18-4834 TCX
Apple Mint
PANTONE: 14-6329 TCX
Wild Rose
PANTONE: 16-3118 TCX
Papaya Smoothie
PANTONE: 15-1245 TCX
Black
PANTONE: 10-4203 TCX
same time craving IRL experiences, the sweet spot lies in the phygital, hybrid dimension, especially for Gen Z. The blending of the two worlds is also manifesting via new aesthetics, with this story merging ‘90s and ‘00s looks with a digital feel. Key Items: The Flare Trouser, The Slip Dress, The Second-Skin Top, The Matching Set, The Tie-Front Blouse Key Footwear: The ‘90s Flatform, The Pointed Party Shoe Key Details: Artificial Colors and Dyeing Techniques, Embellishment, Over-Dyeing Techniques, Vintage Inspired
Pietro S. D’Aprano, Getty
Key Prints: Digital Waves, Hypnotic Swirls, Fluid Shapes Key Collections: Collina Strada, Lisa Danbi Park's, Balmain, Diesel
Masha Popova,
VIctor VIRGILE,Prqaia Getty
13 Anni Roenkae, Pexels
Seasonal Must-Haves The Desert Rider
The Maxi Adventurer
The Meta Lounger
The Grounded Escapist
The Psychedelic Boheme
The Summer Enthusiast
The Phygital Fanatic
Sculptural Mini Skirt
The Camisole
Everyday Decadence Pant
Smart Utility Jean
The Boxi Mini
The Wrap Top
The Cropped TShirt
Structured Shoulder Bag
The ‘90s Flatform
The Hoop Set
+50% in Searches In 2022 so far
Category to Watch Based on trend-led retailers
31% YoY purchases of special-occasion items increased
Category to Watch Based on trend-led retailers
Category to Watch Based on trend-led retailers
Category to Watch Based on trend-led retailers
Category to Watch Based on trend-led retailers
Category To Watch Based on trend-led retailers
+45% in Searches In 2022 so far
Category to Watch Based on luxury retail
14
S/S 2023 Big Ideas
These Big Ideas sit on a spectrum ranging from Commercial to Conceptual The Maxi Adventurer
The Summer Enthusiast
The Meta Lounger
The Phygital Fanatic
Commercial
Conceptual
The Psychedelic Boheme
The Desert Rider
The Grounded Escapist
S/S 2023 Big Ideas
Trend Checklist
01
02
Provide design solutions for consumers from all sections of society by backing volume-drivers with a broader size assortment. This will benefit the plussize market and genderless design. Consumers with a range of abilities should also be considered to address the problem of limited options in the market.
Include inclusivity!
16
Invest in tech to preserve craft techniques
03
Look to the digital world to inform your ranges
04
Create meaningful products that harness tech to rein in waste, through calculating precise material use. Introduce innovations in tech that can preserve artisan crafts, as well as showcase the breadth of digital design to replicate delicate materials such as lace for trims on wovens, or reworking recycled plastic filaments into cut-and-sew.
Use vintage references in a subtle way to harness the ever-growing power of nostalgia. Tap into psychedelic boho styles for festival and resort wear, and continue to back the ‘90s and ‘00s, revisited through a digital lens for the younger consumer. Explore decadent 1920’s and 1930’s references, but blend them with a futuristic feel for a new take on partywear.
Keeping products within the fashion eco-system for an extended period through resale is still a priority, but shift focus to end-of-life and work this into the design process by considering how a garment can be disassembled for easy recycling. This may involve using fewer fabric mixes and components, as well as highlighting fully detachable trims as a design feature.
Designing for disassembly for environmental impact
The Next Step… Are you a buyer? Register to shop young contemporary women's trends (and more) at any of our upcoming dedicated market events:
MAGIC Las Vegas
MAGIC New York
MAGIC Nashville
Are you a brand? Learn more about how you can showcase your young contemporary women's collections at our upcoming market events:
MAGIC Las Vegas
17
MAGIC New York
MAGIC Nashville