exploraTION: NORTH MELBOURNE
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Walking the dog
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SMOKING
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TALKING ON THE PHONE
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WAITING FOR A TRAM
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FAMILY OUTING
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WINDOW SHOPPING
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BIKE RIDING
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CARRYING SHOPPING
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READING PAPER
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USING ATM
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POSTING LETTERS
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DRINKING A BEER
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AL FRESCO DINING
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SITTING/ EATING
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J-WALKING
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POSTING ADVERTISING
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EVIDENCE OF LITTERING
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TYING UP DOG
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POLITICAL CANVASSING
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GRAFITTI
IDEA: Upscale the size of the dog to that of a large horse. REASON: We predict that this would switch the roles of “walker” (the man) and “walkee” (the dog).
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upscale the dog
IDEA: Substitute the cigarette for a lollipop. REASON: This completely changes the original directive, and due to a decreasing acceptance of smoking in public, we anticipate that this would also change the general public’s perception of and attitude towards the woman.
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substitute the cigarette
IDEA: Remove the ladies’ from the context of waiting for a tram by altering their location. The new location could be anything from a park to a shopping centre. REASON: By removing them from the context of the tramstop, we remove their original directive.
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change locations
IDEA: Insert a mirror on the shop window REASON: By inserting a mirror, the window shopper is forced into publicising the normally private act of looking at oneself.
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insert a mirror
IDEA: Exchange the paper for a Playboy. REASON: Although still reading, the information he is seeking changes. The public’s perception of the man’s originally harmless act is also entirely changed. Reading explicit material in such a public forum is not a usual occurence nor a widely accepted one.
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change reading content
IDEA: Change location to a footy match or a bar. REASON: Drinking on the street seems out of place but by changing location to somewhere that alcohol is formally allowed or accepted, it suddenly becomes a very normal act.
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change locations
IDEA: Introduce spotlights and a stage. REASON: Eating is normally either a private act or performed in public anonimity. By highlighting and drawing attention to our diner, we turn his act of dining into a public event.
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DRAw attention to the diner
IDEA: Increase size of the j-walker. REASON: J-walking is illegal and can be a dangerous act. By increasing the size of the j-walker so that he is larger than the oncoming tram, we remove the danger associated with j-walking, possibly making him more dangerous to the tram than the tram is to him.
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INCREASE SIZE
IDEA: Create a formal area for people to tie up their dogs. REASON: By inserting a signed and sheltered tie up area, we formalise the informal act of tying up a dog. It also provides a safer and more comfortable experience for the dog.
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create a formal tie up area
IDEA: Change graffiti content to a handmade quilt. REASON: By changing the content, we change the perception of who has performed the graffiti. Would graffiti objectors disapprove of a “pretty� quilt made by nana, as much as they do graffiti performed by youths?
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CHANGE content