Graphic Design Portfolio

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“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”

— Lindon Leader

My sentiments, exactly.

WELL... HELLO! I’M GLAD YOU ARE HERE.

ON THE PAGES...

My name is Ingrid Beckman and I am a

4 | Logos

graphic designer in Raleigh, NC. I have

5 | Identity Packages

two decades of experience in design and

6 - 9 | Catalogs

print production.

10 - 11 | Presentation Folders

W HO I AM

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12 - 13 | Annual Reports & Booklets I am an expert in various design

14 - 18 | Brochures & Inserts

programs including InDesign, Photoshop

19 | Postcard Mailers

and Illustrator. I also offer digital and

20 - 21 | Publications

vector illustrations and I can easily

22 | Ads

convert your sketches into camera ready

23 | Posters & Fliers

art. Wordpress and Shopify are the latest

24 - 25 | Digital & Print Newsletters

programs that I am learning.

26 - 27 | Web Design & E-Commerce

My sense of design is classic and

28 | Client List & Capabilities I like to work as a team. That means, I

clean. I like empty space - if it is

will listen to your needs and take in to

effective, and I love typography.

account what you want in your design,

My designs tend to outlast

offering my professional skills, opinion and production knowledge to create a

trends, because of their simplistic

finished piece that you are thrilled with,

and powerful messages.

and that produces positive results.

“...Ingrid delivers reliable creativity, a finished product that commands attention, and the correct targeted message. In twenty years, she has never failed to give me ideas that work for my clients.”

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LOGO G A L L E RY

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Your logo should be specific to your services and products but unique to your company. It can be illustrative, typographic, or graphic in nature, all depending on the emotions that you want it to convey.

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ID E N T IT Y PACK AG E S

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We will use your logo and standard colors to create an identity package that is unique.

Uniformity will play a large part in all of the pieces.

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C ATA LO G S

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Do you have a product line? Let’s talk about how to create the most effective catalog you can get. Let’s work together to get this done and get your catalog to the masses!

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CATALO G S

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• Product illustrations • Product data entry • Grid structure • Camera ready art • Press proof

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C ATA LO G S

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For maximum impact in product catalogs, go for great photography.

Hire a professional! Let’s find one together, and get the best shots for all of your design needs.

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CATALO G S

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Consider something really different – for impact. Metallic, blind embossed foil may be a nice choice!

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PRESENTATION FOLDERS

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Do you have lots of different materials that would be better presented in a large folder?

Consider a presentation folder for your loose materials. They make a great package for new clients and customers.

“Ingrid is a pleasure to work with. She is creative, professional and she always meets her deadlines. She worked with me on creative projects for the banking and real estate industries for over six years. I would recommend her highly for any design project.�

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PRESENTATION FOLDERS

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Photography is your friend! Let me help you with a photo shoot, or let me help you find the right resources for your imagery. You won’t regret it.

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A N N UA L RE PORTS

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Do you need a new, corporate redesign for your annual report?

Let me help you. Call me today and lets talk.

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B O U N D B O O K LE T S

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There is a type of binding for every budget. Let’s see what type of binding best suits your needs and your purse strings.

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OVER-SIZED BROCHURES

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Sometimes, bigger is better.

Make a statement to your clients that they will remember.

Bright colors, bold typography, happy things. We’ll use design elements to create the emotions that create results.

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OVER-SIZED BROCHURES

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• On-location photo shoot • Stock photo search • Paper selection • Graphic design & layout • Date entry and formatting • Camera ready art • Press proof

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TRI-FOLD BROCH URES

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Tri-fold brochures are one of the best ways to get people information quickly and neatly.

Fill it with important facts, bullet points, contacts and photos for maximum impact. Don’t forget the call to action... that’s the whole point.

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. . . W IT H PO CK E T S

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Great idea! Help your customers stay organized when it comes to your information. Give them everything, tidied up in a nice, compact tri-fold brochure with pockets.

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I NSERTS

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Have lots of info but not sure how to get it to your clients in an organized way? Create inserts for small pocket brochures or large binders.

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PO STCARD MAILE RS

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Get the word out with a quick postcard mailer. Want better results? Go over-sized! People love a statement piece in their mailbox - especially if it is a targeted customer. Let’s work together on this and create something that really stirs their emotions!

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PU BL I C ATIO N S

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I love publication design and production. If you are in need of help in this department, please give me a call. I can help! Let me take the hassle out of this for you, because it’s fun for me!

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PU B LICAT IO N S

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Small, large, single color, four color, and any variety of bindery, I can help with your publications.

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A DS

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Get the word out! Let’s work on an advertising campaign that really gets your company noticed.

I can help you with placement quotes and availability too. What are you waiting for? Let’s go!

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PO ST E RS & FLIE RS

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Have an event coming up that needs posters or fliers? Let’s come up with something together!

Shoot me an email or give me a call, and we’ll get started asap.

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N E WSL E T TE RS

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Newsletters are one of the best ways to get the word out to your customers about what’s new with your business, or what deals you are offering. I can help you with print or on-line newsletters. All I need is the content, and we can get rolling.

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N E W SLE T T E RS

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“READ ALL ABOUT IT! WE OFFER DIGITAL NEWSLETTER SET-UP ON YOUR FAVORITE TEMPLATE SITE!” Get your articles published today!

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WEB D E SIG N

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In this day and age, everyone needs a web site. Let’s get together and discuss your needs and how you want your web site to work for you.

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E-COMMERCE DESIGN

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Have products to sell? Let me set up a shopping cart site for you and your awesome merchandise.

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CLIENTS & CAPABILITIES

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CLIENT LIST AlterNet Vasserette* Krispy Kreme* Bond Roofing Telics Engineering Bank of America City of Oaks Marathon St. Paul Catholic Church Wake Education Partnership Founders Federal Credit Union Glaxo Wellcome (GlaxoSmithKline) Pilling Weck (Weck Closure Systems) St. Paul the Apostle Catholic Church Teague Campbell Dennis & Gorham

As you can see, I have a nice list of clients. But, that list isn’t perfect, because you aren’t on it. Please look at my capabilities pile and let me know if there is anything I can do to help you. It would be an honor to add you to my list!

AGENCY EXPERIENCE Graphica Johnson Honeycutt Smith New Tampa Style Magazine *Projects I worked on while employed full time at Graphica, 1995

CAPABILITIES Logos Corporate Identity Collateral Packaging Brochures Publications Posters & Fliers Pocket Folders Signage Banners Print Design Print Production Digital Illustration Web Design Project Management Photo Shoot Direction Etcetera SERVICES Concept & Design Print Production Print Management Project Management SUB-CONTRACTED SERVICES Social Media Marketing Web Development SEO

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T HAN K YO U !

Well, that’s all I have to show you.

Hopefully you have been given enough information to make

Thank you for taking a few minutes to look through these pages. Please contact me if you

up your mind whether or not

are in the market for a graphic designer. Let’s

to consider me for your graphic

sit down, discuss your needs and see if we are a

design needs. I hope so, but the

good match.

Most Sincerely,

choice is yours.

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