********
PRESS RELEASE
*********
Presenting Innerzeal Dance Company Dear Sponsor, I write to invite you to extend your organisations profile worldwide with sponsorship of a life changing fitness for life video. “Reggae-robics.” This is a ‘sound mind in a sound body’ production. The Inner Zeal Productions is a creation of Zela Gayle with the objective of encouraging artists from Ethiopia and the Diaspora to participate in the profession of Dance, Music and Choreography. Zela a graduate from Winchester University, England majored in African, Cuban and other Caribbean dances with a focus on integrating social aspects of Contemporary dance forms. Zela has resided in Ethiopia since 2009, working at Addis Ababa University as a choreographer. She also worked with world famous Ethiopian Haile Gebre Selassie at his Alem Gym, as Dance and Fitness Instructor. Enthusiatically, Zela created a new Dance form, “Reggae-robics”. This is a new form of dance exercise for fitness, which was subsequently televised for Reuters Africa Journal series. The creation of the new dance form required masterful interpretations. A series of auditions were organised which attracted a wide variety of male dancers. Reggae-robics dance could only be interpreted through the known dance genre of Reggae and Hip-hop. Artistic Director Zela Gayle led the auditions which culminated in the choice of winners of Ethiopian Idol 2012 and the subsequent formation of the “Hot Steppaz” Dance Crew. The natural expressions of Reggae and Hip-hop dance blending “Hot Steppaz” interpretations created an awesome platform for the Innerzeal.org to launch “Reggae-robics” Fitness for Life DVD to the world! Innerzeal .org is a body of professional and committed dancers exemplifying the richness of Ethiopia’s most talented dances. We would like you to consider your music as one of the chosen artist in the mix, the latest single, ‘African Redemption’ amongst other motivational songs that aims to enhance another level of fitness for mind & body upliftment. We are therefore seeking sponsorship and would appreciate your consideration in helping to complete the video series, making it a success for many years to come. Please refer to the attached sheet with details of sponsorship types and benefits. With respect and gratitude, Zela Gayle. Artistic Director.