Hyundai Dealer Guidelines by INNOCEAN UK

Page 1 Hyundai Motor UK Brand Guidelines

Dealer Guidance

Issue 01 - May 2016

Contents

1. Introduction 2. Tone of Voice 3. Brand Signature 4. Print 5. POS 6. Digital 7. Social Media

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 2

1 Introduction

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 3

Hyundai is all about ‘New Thinking’. We are about making things better and driving innovation that can benefit our drivers. Making ‘New Possibilities’ a reality for our Customers. Our Brand plays a crucial role; it’s truly important. Consumers navigate their own world through their own knowledge and understanding of Brands. Our Brand is the vehicle that people must be able to identify with; they should identify with how we ‘talk’ and how we ‘behave’ throughout all our communications. We all instinctively know that: it’s not so much what you say, sometimes, as the manner in which you say it; it’s not so much the language you use, as the tone in which you convey it. These new brand guidelines are how we ensure that when Hyundai speaks, it is with a recognisable consistency that helps people easily and positively identify us and our key messages. In order to continue moving forward with our ambitions, we have brought new thoughts and new creativity to the visual identity of Hyundai in the UK, to continue to appeal to a modern consumer in a cleaner more modern way. Of course, different products, different messages require different approaches, and this guide has been created to allow that flexibility. Yet, it is also about keeping the Hyundai ‘personality’ central to all the required communications. The goal is to continue to develop this great Brand across the UK. By continuing to reveal the ‘New Possibilities’, a sense of potential and optimism that Hyundai can offer, we can continue to attract more people to our Brand; making it possible to continue building our brighter future.

2 Tone of Voice

2.1 Tone of Voice - Introduction 2.2 What is Tone of Voice? 2.3 Tone of Voice - Principles 2.4 Tone of Voice - Examples

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 4

2.1 Tone of Voice - Introduction

Dealer Guidance

To create communication that is distinctively Hyundai we need to produce a range of attributes that will create a brand personality and help us to increase brand recognition and recall. Along with Look, Feel and Music, Tone of Voice is what helps give a brand its distinctive personality and sets it apart from everyone else.

Hyundai Motor UK Brand Guidelines

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Great business deals on paper. Even better on tarmac. All-New Tucson SE Nav 1.7 CRDi Blue Drive £201 per month^ With £1,206 Initial Payment (plus VAT) From 119g/km CO2* | From 23% BIK* Combined cycle up to 61.7 MPG*

Test Drive the possibilities Dealer Name

This Tone of Voice needs to be reflected across all communication. The new few pages set out how.

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk 01234 56789 Fuel consumption in MPG (l/100km) for All-New Tucson range: Urban 35.3 (8.0) - 52.3 (5.4), Extra Urban 50.4 (5.6) - 67.3 (4.2), Combined 43.5 (6.5) - 61.7 (4.6), CO2 Emissions 170 - 119g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. ^Business users only. Contract hire

offers for business users for All-New Tucson SE Nav 1.7 CRDi Blue Drive, figure based on a non-maintenance contract hire package with advance rental of £1,206+VAT, then 35 monthly rentals of £201+VAT. Excess annual miles over 8,000 charged at 5.41 ppm. For orders received between 1st April and 30th June 2016, subject to availability, status and agreement. Guarantee may be required. Prices and details are subject to change without notice. Free metallic paint is only available in conjunction with Hyundai Contract Hire offer and applies to selected models only. For full specification, wear and tear provisions and other T&Cs see Hyundai Contract Hire Master Agreement and your local Dealer. ALD Automotive Ltd., t/a Hyundai Contract Hire, BS16 3JA. 5 Year Unlimited Mileage Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local Dealer. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction.

2.2 What is Tone of Voice?

Dealer Guidance

What is Tone of Voice? And why is it so important for a brand to have one? Tone of Voice helps you to reflect the core identities of Hyundai and its brand. It helps you when you start to write. It helps you plan what you write, where you place your emphasis and even how you use grammatical tools. Hyundai Tone of Voice (TOV) is: Positive, progressive, inspirational, confident, dynamic, contemporary, modern, premium, smart (but not arrogant), intelligent (wit), and always focused on the benefit to our customers. Hyundai Tone of Voice (TOV) isnâ&#x20AC;&#x2122;t: Fact driven, jargon obsessed, overly technical, boring, frivolous or arrogant and never focused on ourselves.

Hyundai Motor UK Brand Guidelines

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2.3 Tone of Voice - Principles

Dealer Guidance

Hyundai Motor UK Brand Guidelines

We need a set of principles that are distinctive, but simple enough for everyone to follow: 1. We should always be personal So use: We, Us and You 2. We should always be confident: We make amazing things, be proud 3. We should always be inspirational: Show the world what we can do 4. We should always be simple and clear: Donâ&#x20AC;&#x2122;t write 5 words when 3 will do 5. We should always be progressive: Look for ways to inspire optimism

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2.3 Tone of Voice - Principles

Dealer Guidance

Headlines should be confident, inspirational and simple. Creating copy lines that are constructed from a minimum amount of words but communicate a provocative and inspirational message will convey a Modern Premium tone. Secondary copy should be personal, proud and optimistic. Create copy lines that use ‘We’, ‘Us’ or ‘You’. Be confident and proud of our amazing products and features and how they can inspire amazing moments in our customers lives. Care should be taken when using ‘You’ to ensure that the term is not used in a manner perceived to be in any way rude. URL’s or YouTube links can be incorporated into the Body copy as a sign-off.

Hyundai Motor UK Brand Guidelines

Dealer Ad 0% APR Representative becomes 100% joy when you take it for a spin. i10 Premium 1.0

0% APR

Representative

£79 per month £4,633 optional final payment. £4,797 deposit. Personal Contract Purchase. 25 month term. Minimum 30% deposit required.

Test Drive the possibilities Dealer Name

a guide for comparative purposes and may not reflect all driving results. At the end of the agreement there are 3 options: (i) Part exchange the vehicle; (ii) Pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&Cs Apply. Subject to status. 18s and over. Guarantee may be required. Hyundai Finance RH1 1SR. Based on 10,000 miles per annum, excess mileage charge 14.9 pence per mile. Model shown is i10 Premium 1.0 5dr £11,325 OTR in metallic paint, included. All offers and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man) between 1st April and 30th June 2016 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. 5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction.

National Ad Hyundai i20 with full-length panoramic sunroof Range from £9,995

Everyone likes to feel the sun on their face, even the people sitting in the back. So when we designed a panoramic sunroof for the i20, we did what we always like to do: we went that little bit further. hyundai.co.uk Fuel consumption in MPG (l/100km) for i20 range: Urban 30.7 (9.2) - 80.7 (3.5), Extra Urban 53.3 (5.3) - 94.2 (3.0), Combined 42.2 (6.7) - 88.3 (3.2), CO Emissions 155-84g/km.

2 These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. Model shown: Hyundai i20 Premium SE 1.2 at £15,575 including Mandarin Orange pearl paint at £550. Hyundai i20 S 1.2 available from £9,995 including £1,000 customer saving. 5 Year Unlimited Mileage Warranty terms and exclusions apply. Visit www.hyundai.co.uk/owning or ask your local dealer.

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2.4 Tone of Voice - Examples

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 9

Prominent pieces of communication such as brochures provide an ideal platform from which to tell our customers exactly what our brand is all about. It’s a place where we can explain what we mean by New Thinking and how that can lead to New Possibilities. Theses example shows how we convey this message in an inspiring and optimistic tone: Hyundai i10

Hyundai i20

Smart, stylish and great fun to drive, the i10 SE comes with lots of impressive features too. Such as air conditioning, daytime running lights and cruise control with speed limiter. More impressive still is that for a third year in a row it has won the What Car? Car of the Year, Best City Car award.

The i20 SE is perfect for those with a busy lifestyle. It's refined and spacious, offering outstanding legroom, plus it comes with well equipped features such as 15" alloy wheels, rear parking sensors and Bluetooth® connectivity.

i10 SE 1.0 from:

i20 SE 1.2 from:

£8,995

9.2 out of 10

Based on 3,677 reviews as at March 2016

Real customer reviews, independently collected by

£10,995

Includes £1,080 customer saving plus £500 finance deposit contribution

Includes £2,030 customer saving plus £500 finance deposit contribution

i10 range from £7,995

i20 range from £9,995

For the purposes of this promotion, we are a credit broker (not a lender). We can introduce you to a limited number of carefully selected finance providers. We may receive a commission from them for the introduction. Personal Contract Purchase over 25, 31, 37, 43 and 49 month term or Conditional Sale over 24 or 36 month term. Available between 1st April and 30th June 2016 inclusive. At the end of the agreement there are 3 options: (i) Part exchange the vehicle; (ii) Pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&Cs Apply. Subject to status. 18s and over. Guarantee may be required. Hyundai Finance RH1 1SR. Excess mileage charge 14.9 pence per mile. Model shown: i10 SE 1.0 at £8,995 OTR (includes £1,080 customer saving).

For the purposes of this promotion, we are a credit broker (not a lender). We can introduce you to a limited number of carefully selected finance providers. We may receive a commission from them for the introduction. Personal Contract Purchase over 25, 31, 37, 43 and 49 month term or Conditional Sale over 24 or 36 month term. Available between 1st April and 30th June 2016 inclusive. At the end of the agreement there are 3 options: (i) Part exchange the vehicle; (ii) Pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&Cs Apply. Subject to status. 18s and over. Guarantee may be required. Hyundai Finance RH1 1SR. Excess mileage charge 14.9 pence per mile. Model shown: i20 SE 1.2 5 door at £10,995 OTR (includes £2,030 customer saving).

9.1

out of 10

Based on 988 reviews as at March 2016

Real customer reviews, independently collected by

3 Brand Signature

3.1 Sizing and Clear Space 3.2 Core Colours 3.3 Colour Usage 3.4 Our Typeface 3.5 Colour use in Typography

Dealer Guidance

Hyundai Motor UK Brand Guidelines

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3.1 Sizing and Clear Space

Dealer Guidance

Hyundai Motor UK Brand Guidelines

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The Brand Signature can be set horizontally as shown. Always adhere to the guidelines regarding sizing, positioning and placement on backgrounds. This format is typically used in print and landscape digital formats. Please refer to the relevant Framework guidelines for clarification.

Clear Space

Minimum size

H H H H

5.3mm

3.2 Core Colours

Dealer Guidance

Hyundai Blue C 100% M 67% Y 0% K 23%

R 10 G 41 B 114 # 00287A

C 0% M 0% Y 0% K 10%

R 229 G 229 B 229 # E5E5E5

C 0% M 0% Y 0% K 31%

R 176 G 176 B 176 # B0B0B0

C 0% M 2% Y 0% K 68%

R 81 G 80 B 81 # 515051

C 0% M 0% Y 0% K 0%

R 255 G 255 B 255 # FFFFFF

C 0% M 0% Y 0% K 100%

R 0 G 0 B 0 # 000000

Hyundai Gold

Hyundai Motor UK Brand Guidelines

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The Core Brand colours represent the brand in its purest form, it is a neutral palette and represents the essence of our brand by maintaining the strong heritage we have established in our previous use of colour. This graphic details CMYK and RGB breakdowns and HEX/HTML colour codes.

3.3 Colour Usage

Dealer Guidance

Hyundai White

Hyundai Blue Pantone 288 C

Hyundai Light Grey Pantone Cool Grey 2 C

Hyundai Blue Pantone Cool Grey 6 C

Hyundai Blue Pantone Cool Grey 11 C

Hyundai Blue Pantone Process Black

Hyundai Blue Pantone 877 C

Hyundai Blue Pantone 871 C

Hyundai Motor UK Brand Guidelines

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The Brand Signature must always sit on a white background to ensure absolute clarity and legibility.

3.4 Our Typeface

Dealer Guidance

Modern H EcoLight Modern H Light Modern H Medium Modern H Bold

Hyundai Motor UK Brand Guidelines

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The Modern H (The Hyundai brandâ&#x20AC;&#x2122;s exclusive typeface) helps to form a consistent brand image for the visual communications used by the company. It also serves as a communication tool to build our brand identity. The Modern H is divided into four types, according to its weight: Modern H EcoLight Modern H Light Modern H Medium Modern H Bold To download the Hyundai Corporate Font, please follow [this link]. Alternatively, your Dealer Marketing Advisor will be happy to arrange for the files to be transferred to you via WeTransfer. Please feel free to contact HDMS to arrange this on 0844 20 90 180.

3.5 Colour Use in Typography

Dealer Guidance

0% APR Representative becomes 100% joy when you take it for a spin. i10 Premium 1.0

0% APR

Representative

£89 per month £4,815 optional final payment. £4,374 deposit. Personal Contract Purchase. 25 month term. 10,000 miles p.a. Minimum 30% deposit required.

Hyundai Motor UK Brand Guidelines

This example explains the basic colour use in typography on all advertising formats. Headline Hyundai White, Blue or Dark Grey Car name Hyundai White, Blue or Dark Grey Body copy Hyundai Dark Grey Call to action Hyundai Blue, White Dealer name and address Hyundai Blue, Dark Grey Legal copy Hyundai Dark Grey

Test Drive the possibilities Dealer Name

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk 01234 56789 Fuel consumption in MPG (l/100km) for i10 range: Urban 35.3 (8.0) - 55.4 (5.1), Extra Urban 55.4 (5.1) - 76.3 (3.7), Combined 45.6 (6.2) - 65.7(4.3), CO2 Emissions 142 - 98 g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. At the end of the agreement there are 3 options: (i) Renew: part exchange

the vehicle; (ii) Retain: pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&C Apply. Finance subject to status. 18s and over. Guarantee / indemnity may be required. Hyundai Motor Finance RH1 1SR. Excess mileage charge 14.9 pence per mile. Models shown is i10 Premium 1.0 5dr £11,325 OTR in metallic paint, included. All offers and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man) between 1st January and 31st March 2016 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. 5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction. You will not own the vehicle until all payments are made.

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Hyundai White Hyundai Dark Grey Hyundai Blue Hyundai Black

Contents 4 Print

Dealer Guidance

4.1 Single Page A4 - Elements 4.2 Single Page A4 - Grid Measurements 4.3 Single Page - Large format - Elements 4.4 Single Page - Large format - Grid Measurements 4.5 Half Page Landscape - Elements 4.6 Half Page Landscape - Grid Measurements 4.7 DPS - Elements 4.8 DPS - Grid Measurements 4.9 Dealer Name and Address Variants 4.10 Information Tab 4.11 Single Page - Multiple Dealer Addresses 4.12 DPS - Multiple Dealer Addresses 4.13 Out of Home - 96 sheet - Grid Measurements 4.14 Out of Home - 48 sheet - Grid Measurements

Hyundai Motor UK Brand Guidelines

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4.1 Single Page A4 - Elements

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 17

There are 8 key elements which generate a consistent and recognisable visual appearance in most of our communications. They are:

0% APR Representative 2 becomes 100% joy when you take it for a spin.

A full bleed image 3

i10 Premium 1.0

0% APR

Headline

Representative

£89 per month

£4,815 optional final payment. £4,374 deposit.

Model and offer info

Personal Contract Purchase. 25 month term. 10,000 miles p.a. Minimum 30% deposit required.

‘Call to Action’ 5

Dealer name, address and contact info 6

The fixed position for the Brand Signature NTNP Logo 4

Test Drive the possibilities

5 Dealer Name

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk 01234 56789

The White Zone ensures visibility of the brand signature and must not be encroached 8

The area allocated specifically for legal content, partner and dealer logos

4.2 Single Page A4 - Grid Measurements

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 18

‘H’ Size We define the grid based on the height of the ‘NTNP’ part of the brand signature. Please follow the Basic Grid System as shown. H = Short side of the format / 25 For example: If the advert is 210mm x 297mm

W/25 = H 3/4 H

1/2 H

1/3 H

8.4mm

Test Drive the possibilities 3/4 H

Dealer Name

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk 01234 56789

3/4 H 1/3 H

H 1/2 H

1/2 H

3/4 H

14.5mm

If we divide the width (210mm) by 25 the NTNP height becomes 8.4mm and the full height of the logo 14.5mm

4.3 Single Page - Large format (340 x 260mm) - Elements

Dealer Guidance

Page 19

There are 8 key elements which generate a consistent and recognisable visual appearance in most of our communications. They are:

0% APR Representative 2 becomes 100% joy when you take it for a spin. 3

Hyundai Motor UK Brand Guidelines

A full bleed image i10 Premium 1.0

0% APR

Headline

Representative

£89 per month £4,815 optional final payment. £4,374 deposit.

Model and offer info

Personal Contract Purchase. 25 month term. 10,000 miles p.a. Minimum 30% deposit required.

‘Call to Action’ 5

Dealer name, address and contact info 6

The fixed position for the Brand Signature NTNP Logo

Test Drive the possibilities

7 7

5 Dealer Name

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk 01234 56789

The White Zone ensures visibility of the brand signature and must not be encroached 8

The area allocated specifically for legal content, partner and dealer logos

4.4 Single Page - Large format (340 x 260mm) - Grid measurements

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 20

If we divide the width (260mm) by 25 the NTNP height becomes 10.4mm and the full height of the logo 17.8mm

1/3 H

Test Drive the possibilities 3/4 H

Dealer Name

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk 01234 56789

3/4 H 1/3 H

1/2 H

3/4 H

17.8mm

3/4 H

10.4mm

4.5 Half page landscape 170 x 260mm - Elements

0% APR Representative becomes 100% joy when you take it for a spin.

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 21

There are 8 key elements which generate a consistent and recognisable visual appearance in most of our communications. They are: 1

A full bleed image

i10 Premium 1.0 0% APR Representative

£89 per month

Headline

£4,815 optional final payment. £4,374 deposit. Personal Contract Purchase. 25 month term. 10,000 miles p.a. Minimum 30% deposit required.

Model and offer info 4

Test Drive the possibilities Dealer Name

01 Dealer Street, Dealersbury, Dealertown A01 23B 01234 56789 | www.dealer-hyundai.co.uk

(ii) Retain: pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&C Apply. Finance subject to status. 18s and over. Guarantee / indemnity may be required. Hyundai Motor Finance RH1 1SR. Excess mileage charge 14.9 pence per mile. Models shown is i10 Premium 1.0 5dr £11,325 OTR in metallic paint, included. All offers and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man) between 1st January and 31st March 2016 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. 5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction. You will not own the vehicle until all payments are made.

‘Call to Action’ 5

Dealer name, address and contact info 6

The fixed position for the Brand Signature NTNP Logo 7

The White Zone ensures visibility of the brand signature and must not be encroached 8

The area allocated specifically for legal content, partner and dealer logos

4.6 Half page landscape 170 x 260mm - Grid Measurements

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 22

‘H’ Size We define the grid based on the height of the ‘NTNP’ part of the brand signature. Please follow the Basic Grid System as shown. H = Short side of the format / 25

W/25 = H

3/4 H

1/2 H

For example: If the advert is 170mm x 260mm

1/3 H

If we divide the width (170mm) by 25 the NTNP height becomes 6.8mm and the full height of the logo 11.6mm

Test Drive the possibilities 3/4 H

Dealer Name

01 Dealer Street, Dealersbury, Dealertown A01 23B 01234 56789 | www.dealer-hyundai.co.uk

H H

1/2 H

3/4 H

1/2 H

Fuel consumption in MPG (l/100km) for i10 range: Urban 35.3 (8.0) - 55.4 (5.1), Extra Urban 55.4 (5.1) - 76.3 (3.7), Combined 45.6 (6.2) - 65.7(4.3), CO2 Emissions 142 - 98 g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. At the end of the agreement there are 3 options: (i) Renew: part exchange the vehicle; (ii) Retain: pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&C Apply. Finance subject to status. 18s and over. Guarantee / indemnity may be required. Hyundai Motor Finance RH1 1SR. Excess mileage charge 14.9 pence per mile. Models shown is i10 Premium 1.0 5dr £11,325 OTR in metallic paint, included. All offers and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man) between 1st January and 31st March 2016 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. 5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction. You will not own the vehicle until all payments are made.

6.8mm

1/3 H

11.6mm

3/4 H

4.7 DPS - Elements

Dealer Guidance

Page 23

There are 8 key elements which generate a consistent and recognisable visual appearance in most of our communications. They are:

Great business deals on paper. Even better on tarmac.

Hyundai Motor UK Brand Guidelines

1 3

A full bleed image

i30 Tourer SE 1.6 CRDi 110PS Blue Drive £135 per month^

With £810 Initial Payment (plus VAT)

Headline

From 102g/km CO2* | From 18% BIK* Combined cycle up to 72.4 MPG*

i30 Tourer SE 1.6 CRDi 110PS Blue Drive

£135 per month^

Model and offer info

With £810 Initial Payment (plus VAT) From 102g/km CO2* | From 18% BIK* Combined cycle up to 72.4 MPG*

‘Call to Action’ 5

Dealer name, address and contact info

Test Drive the possibilities 5

6 7

Dealer Name

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk | 01234 56789

Fuel consumption MPG (l/100km) for Hyundai range: Urban 18.0 (15.7) - 80.7 (3.5), Extra Urban official EU test figures. These are to be used as a guide for comparative purposes and may not

hire package with advance rental of £762+VAT, then 35 monthly rentals of £127+VAT. Excess annual miles over 10,000 charged at 5.91 ppm. i30 10,000 charged at 5.91 ppm. For orders received between 1st January and 31st March 2016, subject to availability, status and agreement. selected models only. For full specification, wear and tear provisions and other T&Cs see Hyundai Contract Hire Master Agreement and your <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to

The fixed position for the Brand Signature NTNP Logo 7

32.8 (8.6) - 94.2 (3.0), Combined 25.2 (11.2) - 88.3 (3.2), CO2 Emissions 261 - 84 g/km. Fuel consumption: figures shown are based on reflect all driving results. ^Business users only. Contract hire offers for business users for i30 5dr SE 1.6 CRDi 110PS Blue Drive, figure based on a non-maintenance contract

Tourer SE 1.6 CRDi 110PS Blue Drive, figure based on a non-maintenance contract hire package with advance rental of £810+VAT, then 35 monthly rentals of £135+VAT. Excess annual miles over Guarantee/ indemnity may be required. Prices and details are subject to change without notice. Free metallic paint is only available in conjunction with Hyundai Contract Hire offer and applies to local Dealer. ALD Automotive Ltd., t/a Hyundai Contract Hire, BS16 3JA. 5 Year Unlimited Mileage Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local Dealer. a limited number of carefully selected finance providers and may receive a commission from them for the introduction. You will not own the vehicle until all payments are made.

The White Zone ensures visibility of the brand signature and must not be encroached 8

The area allocated specifically for legal content, partner and dealer logos

4.8 DPS - Grid Measurements

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 24

1/2 H

If we divide the width (297mm) by 25 the NTNP height becomes 11.8mm and the full height of the logo 20.3mm

1/3 H

11.8mm

W/25 = H

Test Drive the possibilities 3/4 H

Dealer Name

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk | 01234 56789

3/4 H 1/3 H

1/2 H

3/4 H

1/2 H

Fuel consumption MPG (l/100km) for Hyundai range: Urban 18.0 (15.7) - 80.7 (3.5), Extra Urban official EU test figures. These are to be used as a guide for comparative purposes and may not

32.8 (8.6) - 94.2 (3.0), Combined 25.2 (11.2) - 88.3 (3.2), CO2 Emissions 261 - 84 g/km. Fuel consumption: figures shown are based on

reflect all driving results. ^Business users only. Contract hire offers for business users for i30 5dr SE 1.6 CRDi 110PS Blue Drive, figure based on a non-maintenance contract Tourer SE 1.6 CRDi 110PS Blue Drive, figure based on a non-maintenance contract hire package with advance rental of £810+VAT, then 35 monthly rentals of £135+VAT. Excess annual miles over Guarantee/ indemnity may be required. Prices and details are subject to change without notice. Free metallic paint is only available in conjunction with Hyundai Contract Hire offer and applies to local Dealer. ALD Automotive Ltd., t/a Hyundai Contract Hire, BS16 3JA. 5 Year Unlimited Mileage Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local Dealer. a limited number of carefully selected finance providers and may receive a commission from them for the introduction. You will not own the vehicle until all payments are made.

20.3mm

4.9 Dealer Name and Address Variants

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 25

Portrait

Dealer Name

This page shows the two variants that can be used for the dealer name and addresses.

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk 01234 56789

The relevant typefaces, colours are also listed below: 1

Dealer name: Modern H - Bold Pantone 288 / C100 M67 Y0 K23 2

Landscape

Dealer Name

Address: Modern H - Light Pantone Cool Gray 11 / C0 M0 Y0 K68 1

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk | 01234 56789

Dividing line: Modern H - EcoLight Pantone Cool Gray 11 / C0 M0 Y0 K68 Note: When using this style of address, the legal entity should always appear at the end of the small print.

Legal entity Fuel consumption in MPG (l/100km) for All-New Tucson range: Urban 35.3 (8.0) - 52.3 (5.4), Extra Urban 50.4 (5.6) - 67.3 (4.2), Combined 43.5 (6.5) - 61.7 (4.6), CO2 Emissions 170 - 119g/ km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. At the end of the agreement there are 3 options: (i) Part exchange the vehicle; (ii) Pay the

Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&Cs Apply. Finance subject to status. 18s and over. Guarantee may be required. Hyundai Finance RH1 1SR. Based on 10,000 miles per annum, excess mileage charge 14.9 pence per mile. Model shown: All-New Tucson SE Nav 1.7 CRDi Blue Drive at ÂŁ23,765 OTR in metallic paint included. All offers and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man) between 1st April and 30th June 2016 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. 5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction.

Legal entity: The legal entity needs to be used if we are communicating a finance message. It should appear in bold on its own line. Please see the example opposite.

4.10 Information Tab

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 26

Information tab - Portrait

1/2 H

i10 Premium 1.0

1/2 H

3/4 H

1/2 H

0% APR

Representative

£89 per month 1/3 H

£4,815 optional final payment. £4,374 deposit. 1/3 H

Personal Contract Purchase. 25 month term. 10,000 miles p.a. Minimum 30% deposit required.

0% APR

Representative

£89 per month £4,815 optional final payment. £4,374 deposit.

Personal Contract Purchase. 25 month term. 10,000 miles p.a. Minimum 30% deposit required.

This page shows the basic principles in creating an information tab. Margins and spacing should be based on the ‘H’ size from the ad you’re creating. The relevant typefaces, colours are also listed below: 1

Model name: Modern H - Bold Pantone 288 / C100 M67 Y0 K23 2

Graphic line: 90% Black 3

Body copy: Modern H - Light and Medium 90% Black Information tab - Landscape

i10 Premium 1.0

0% APR

Representative

£89 per month £4,815 optional final payment. £4,374 deposit.

Personal Contract Purchase. 25 month term. 10,000 miles p.a. Minimum 30% deposit required. 1/3 H

3/4 H

The information tab can also be used in a landscape format for landscape ads. The same principles for portrait version should be applied.

4.11 Single page - Multiple Dealer Addresses

0% APR Representative becomes 100% joy when you take it for a spin.

Dealer Guidance

0% APR Representative becomes 100% joy when you take it for a spin. i10 Premium 1.0

i10 Premium 1.0

0% APR

Representative

£89 per month

Representative

£89 per month

£4,815 optional final payment. £4,374 deposit.

Personal Contract Purchase. 25 month term. 10,000 miles p.a. Minimum 30% deposit required.

Test Drive the possibilities Test Drive the possibilities

Dealer Name

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk | 01234 56789 1/2 H

Dealer Name

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk | 01234 56789 1/2 H

Dealer Name

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk | 01234 56789 1/2 H

Dealer Name

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk | 01234 56789 Fuel consumption in MPG (l/100km) for i10 range: Urban 35.3 (8.0) - 55.4 (5.1), Extra Urban 55.4 (5.1) - 76.3 (3.7), Combined 45.6 (6.2) - 65.7(4.3), CO2 Emissions 142 - 98 g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. At the end of the agreement there are 3 options: (i) Renew: part exchange

Dealer Name

Hyundai Motor UK Brand Guidelines

Page 27

This page shows the principles in creating a single page ad with multipe dealer addresses. Margins and spacing should be based on the ‘H’ size from the ad you’re creating. The spacing between each address is ‘1/2 H’ as shown on the left.

4.12 DPS - Multiple Dealer Addresses

Dealer Guidance

Margins and spacing should be based on the ‘H’ size from the ad you’re creating.

i30 Tourer SE 1.6 CRDi 110PS Blue Drive

The spacing between each address is ‘1/2 H’ as shown on the left.

£135 per month^ With £810 Initial Payment (plus VAT) From 102g/km CO2* | From 18% BIK* Combined cycle up to 72.4 MPG*

i30 Tourer SE 1.6 CRDi 110PS Blue Drive £135 per month^ With £810 Initial Payment (plus VAT) From 102g/km CO2* | From 18% BIK* Combined cycle up to 72.4 MPG*

Test Drive the possibilities 3/4 H

Swindon | 01793 816800

Medway Hyundai

Stirling Hyundai

Tunbridge Wells Hyundai

Hutchings Hyundai

Minstergate Hyundai

Macklin Motors - Edinburgh West

Chatham | 01634 408408

Hereford | 01432 374700

Tunbridge Wells | 01892 520026

1/2 H

Richmond Hyundai

Portsmouth | 02392 530410

Pontypridd | 01443 824350

Page 28

This page shows the principles in creating a DPS ad with multipe dealer addresses.

Great business deals on paper. Even better on tarmac.

Pebley Beach Hyundai

Hyundai Motor UK Brand Guidelines

Hull | 01482 333330

Edinburgh | 01314 422060

3/4 H

Fuel consumption MPG (l/100km) for Hyundai range: Urban 18.0 (15.7) - 80.7 (3.5), Extra Urban official EU test figures. These are to be used as a guide for comparative purposes and may not

32.8 (8.6) - 94.2 (3.0), Combined 25.2 (11.2) - 88.3 (3.2), CO2 Emissions 261 - 84 g/km. Fuel consumption: figures shown are based on

4.13 Out of Home - Grid Measurements

Dealer Guidance

Hyundai Motor UK Brand Guidelines

OOH - 48 sheet

‘H’ Size We define the grid based on the height of the ‘NTNP’ part of the brand signature. Please follow the Basic Grid System as shown.

From Nil advance payment. Nil regrets once you experience the space and comfort.

All-New Tucson

H = Short side of the format / 20

• Split Folding Rear Seats (60/40) • Bluetooth® connectivity

Image Area

• 16” alloy wheels

Brand Signature The Brand Signature must be located in the lower right part of the format.

Test Drive the possibilities 1/2 H

White Zone The colour of the White Zone must never change. The White Zone ensures visibility of the Brand Signature, typography and information regardless of the background image.

Richmond Hyundai H

Page 29

Southampton West Quay Road, Southampton SO15 1GY www.hyundai.co.uk/dealer/richmond-southampton | 02380 639844

1/2 H

Fuel consumption in MPG (l/100km) for All-New Tucson range: Urban 28.2 (10.0) - 52.3 (5.4), Extra Urban 43.5 (6.5) - 67.3 (4.2), Combined 37.2 (7.6) - 61.7 (4.6), CO2

Clear Space Emissions 177 - 119g/km. These official EU test figures are to be used as a guide for comparative purposes and may not

White Zone

reflect all driving results. Model shown: All-New Tucson SE 1.6 GDi Blue Drive in Platinum Silver metallic paint with £299 Advance Payment. To qualify for the Motability Scheme you must be in receipt of the Higher Rate Mobility Component of the Disability Living Allowance, the Enhanced Rate of the Mobility Component of Personal Independence Payment, the War Pensioners’ Mobility Supplement or the Armed Forces Independence Payment. Offer available between 1st January and 31st March 2016 inclusive and subject to acceptance of Motability application. The Motability Contract Hire Scheme is administered by Motability Operations Limited (Registered Company No. 1373876), City Gate House, 22 Southwark Bridge Road, London, SE1 9HB. Full written details, including terms and conditions, of the Motability Scheme are available on request from Motability. Please note 60,000 miles over 3 years are allowed on the Motability Contract Hire Scheme. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction. You will not own the vehicle until all payments are made.

Clear Space

Legal Area

Clear Space This area must not contain any other elements other than the Brand Signature. This ensures visibility of the Brand Signature.

OOH - 96 sheet From Nil advance payment. Nil regrets once you experience the space and comfort. All-New Tucson

Test Drive the possibilities

• Split Folding Rear Seats (60/40) • Bluetooth® connectivity

Clear Space

• 16” alloy wheels

Richmond Hyundai

Southampton West Quay Road, Southampton SO15 1GY www.hyundai.co.uk/dealer/richmond-southampton 02380 639844

Clear Space

1/2 H

Fuel consumption in MPG (l/100km) for All-New Tucson range: Urban 28.2 (10.0) - 52.3 (5.4), Extra Urban 43.5 (6.5) - 67.3 (4.2), Combined 37.2 (7.6) - 61.7 (4.6), CO2 Emissions 177 - 119g/km. These official EU test

figures are to be used as a guide for comparative purposes and may not reflect all driving results. Model shown: All-New Tucson SE 1.6 GDi Blue Drive in Platinum Silver metallic paint with £299 Advance Payment. To qualify for the Motability Scheme you must be in receipt of the Higher Rate Mobility Component of the Disability Living Allowance, the Enhanced Rate of the Mobility Component of Personal Independence Payment, the War Pensioners’ Mobility Supplement or the Armed Forces Independence Payment. Offer available between 1st January and 31st March 2016 inclusive and subject to acceptance of Motability application. The Motability Contract Hire Scheme is administered by Motability Operations Limited (Registered Company No. 1373876), City Gate House, 22 Southwark Bridge Road, London, SE1 9HB. Full written details, including terms and conditions, of the Motability Scheme are available on request from Motability. Please note 60,000 miles over 3 years are allowed on the Motability Contract Hire Scheme. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction. You will not own the vehicle until all payments are made.

Image Area

White Zone

Legal Area

Headlines and Sub-headlines We place all copy inside the White Zone, they must never be placed over the Image Area. They must not interfere with the product image.

Contents 5 POS

5.1 Roll-Up Banner 5.2 Large Format Banner 5.3 Livery Kits

Dealer Guidance

HyundaiMotor MotorUK Europe Hyundai Brand Guidelines Brand Guidelines

Page3025 Page

5.1 Roll-Up Banner

Dealer Guidance

0% APR Representative becomes 100% joy when you take it for a spin.

Page 31

Point of Sale formats are exempt from the Basic Grid System.

‘H’ Size We define the grid based on the height of the ‘NTNP’ part of the brand signature. Please follow the Basic Grid System as shown.

i10 Premium 1.0

0% APR

Hyundai Motor UK Brand Guidelines

H = Short side of the format/15

Representative

Brand Signature The Brand Signature must be located in the lower left part of the White Zone.

£89 per month £4,815 optional final payment. £4,374 deposit. Personal Contract Purchase. 25 month term. 10,000 miles p.a. Minimum 30% deposit required.

On very tall and narrow formats (such as this) the Brand Signature should be placed in the bottom left corner of the White Zone ranged with the Headline. White Zone The White Zone ensures visibility of the Brand Signature, typography and information regardless of the background image.

Test Drive the possibilities H H

Dealer Name

Clear Space This area must not contain any other elements other than the Brand Signature. This ensures visibility of the Brand Signature.

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk 01234 56789

Hyundai Garage (1900) Ltd, trading as Hyundai Garage.

White Zone Clear Space

H H H

Clear Space

5.1 Roll-Up Banner - Examples

The length of time a free diver can hold his breath? Limited.

The number of miles you can travel on Hyundaiâ&#x20AC;&#x2122;s Five Year Warranty?

Dealer Guidance

This page shows examples of other exectutions of the Roll-Up Banners

The footballs in France this summer have been squeezed 250 times to ensure they absorb no more than 10% water.

We introduced the Worldâ&#x20AC;&#x2122;s first hydrogen fuel cell production model vehicle. Its only emission is 100% water.

Unlimited.

5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer.

Hyundai Motor UK Brand Guidelines

5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer.

Page 32

5.2 Large Format Banner

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Point of Sale formats are exempt from the Basic Grid System.

0% APR Representative becomes 100% joy when you take it for a spin. i20 Premium 1.2

0% APR

‘H’ Size We define the grid based on the height of the ‘NTNP’ part of the brand signature. Please follow the Basic Grid System as shown.

i30 SE 1.4 Blue Drive

0% APR

Representative

£202 per month

Representative

£237 per month

H = Short side of the format / 20

£8,593 deposit.

£7,303 deposit.

Conditional Sale. 36 month term. 10,000 miles p.a. Minimum 50% deposit required.

Brand Signature The Brand Signature must be located in the lower right part of the White Zone. White Zone The White Zone ensures visibility of the Brand Signature, typography and information regardless of the background image.

Test Drive the possibilities H

H Dealer Name

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk 01234 56789

Page 33

Clear Space

H Clear Space

White Zone

Clear Space This area must not contain any other elements other than the Brand Signature. This ensures visibility of the Brand Signature.

5.3 Livery Kits

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 34

Livery kit basic rules: •Font must be Hyundai Modern H •Colours must be Hyundai approved • Decal offers shown on vehicle must be supported by Terms and Conditions also on the vehicle • Decal offers/info shown on vehicle must apply to that specific vehicle only •Decal must not cover the windows •Adhere to financial regulations (FSA).

Cars shown are for illustration purposes only.

6 Digital

6.1 Standard Banners / Overview 6.2 Grid Measurements / 300 x 600 6.3 Grid Measurements / 970 x 250 6.4 Grid Measurements / 300 x 250 6.5 Digital EDM

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 35

6.1 Standard Onine Banner / Overview

300 x 600 MPU Banner

Dealer Guidance

970 x 250 MPU Banner

Hyundai i10 Premium 1.0

£89

Per Month

Hyundai Motor UK Brand Guidelines

Hyundai i10 Premium 1.0

0% APR

£89

Representative

Per Month

0% APR

Representative

Find out more >

300 x 250 MPU Banner

Hyundai i10 Premium 1.0

Per APR Month £89 0% Representative

Find out more >

Find out more > Personal Contract Purchase | 25 month term | £4,374 deposit Minimum 30% deposit required | 10,000 miles p.a. £4,815 optional final payment | T&Cs apply.

Personal Contract Purchase | 25 month term | £4,374 deposit Minimum 30% deposit required | 10,000 miles p.a. £4,815 optional final payment | T&Cs apply.

Page 36

6.2 300 x 600 MPU Banner

Dealer Guidance

Hyundai i10 Premium 1.0

£89

Per Month

Hyundai Motor UK Brand Guidelines

‘H’ Size We define the grid based on the height of the ‘NTNP’ part of the brand signature. Please follow the Basic Grid System as shown.

0% APR

H = Short side of the format / 25

Representative

There are 5 elements which generate a consistent and recognisable visual appearance in most of our digital banners. They are:

Full bleed image 2

Product Name 3

Offer(s) 4

Button 5

Brand logo

Find out more > 5

Personal Contract Purchase | 25 month term | £4,374 deposit Minimum 30% deposit required | 10,000 miles p.a. £4,815 optional final payment | T&Cs apply.

Page 37

6.3 970 x 250 MPU Banner

Dealer Guidance

Hyundai i10 Premium 1.0

£89 H H

Per Month

0% APR

Representative

H H

3 5

Find out more > H

H H

Page 38

‘H’ Size We define the grid based on the height of the ‘NTNP’ part of the brand signature. Please follow the Basic Grid System as shown.

H H

Hyundai Motor UK Brand Guidelines

H = Short side of the format / 15 There are 5 elements which generate a consistent and recognisable visual appearance in most of our digital banners. They are: 1

Full bleed image 2

Product Name 3

Offer(s) 4

Brand Logo 5

Button

6.4 300 x 250 MPU Banner

Dealer Guidance

H 2

Hyundai i10 Premium 1.0

Representative

H = Short side of the format / 25

Find out more >

There are 5 elements which generate a consistent and recognisable visual appearance in most of our digital banners. They are:

Full bleed image 5

Personal Contract Purchase | 25 month term | £4,374 deposit Minimum 30% deposit required | 10,000 miles p.a. £4,815 optional final payment | T&Cs apply.

Page 39

‘H’ Size We define the grid based on the height of the ‘NTNP’ part of the brand signature. Please follow the Basic Grid System as shown.

Per APR Month £89 0% 1

Hyundai Motor UK Brand Guidelines

2 H

Product Name 3

Offer(s) 4

Button 5

Brand Logo

6.5 Digital EDM

Dealer Guidance

H H W/25 = H

Experience is everything.

Experience is everything. 3/4 H

Test Drive

Page 40

‘H’ Size We define the grid based on the height of the ‘NTNP’ part of the brand signature. Please follow the Basic Grid System as shown.

Hyundai Motor UK Brand Guidelines

Brochure

Hyundai i20 Exclusive Test Drive Experience

Latest Offers H

We make it possible at Sample Hyundai. Great cars, impressive technology and attractive offers rarely coincide, but this new year at Hyundai, we make it possible for you to enjoy all three. Talking of three’s, we have recently been voted ‘Carmaker of the Year’ by the industry for the third time in six years. We like to think that it’s because of the innovative approach we take to everything we do, from the way we design and build our cars to the way we look after them for you. The wide range of excellent offers and customer savings on our cars are complemented by the reassurance of our industry-leading 5 Year Unlimited Mileage Warranty. This includes 5 Year Road Assistance and 5 Years of Annual Vehicle Health Checks to keep your Hyundai in tip-top condition.

This February and March 2016 (Retailer Hyundai) Click here or call 0000 000 0000 to reserve your space The Hyundai i20 is impressive by any standards, but just wait until you’ve enjoyed the thrill of our refined driving experience, felt the quality of our craftsmanship and fallen in love with a driver-focused interior full of style and smart innovation. Join us for our i20 Test Drive Experience. A trained Hyundai Professional Driver will be on hand to provide you with a unique, personalised and tailored test drive, just for you.

And to ensure that owning your Hyundai is a thoroughly enjoyable experience, why not find out about our affordable Hyundai Service Plans? Click here to arrange a test drive.

We will tailor your experience around four key attributes:

We look forward to seeing you soon.

•Urban Agility

3/4 H

•Practicality & Versatility •Efficient Dynamics and Eco-Driving

3/4 H

•Safety & Technology Experience the Hyundai i20. Book your space today and test drive the possibilities

i20 Coupé Sport 1.2

6.9% APR Representative

£750

finance deposit contribution

Visit our website to read more about i20 or download a brochure

Dealer Name

01 Dealer Street, Dealersbury, Dealertown, A01 23B www.dealer-hyundai.co.uk | 01234 56789 Hyundai Garage (1900) Ltd, trading as Hyundai Garage.

when purchased with Hyundai Finance Find out more

i30 SE 1.4 Blue Drive

£13,995 Includes £2,600 customer saving Find out more

9.0

Based on 1,101 reviews as at January 2016

Real customer reviews, independently collected by

out of 10

Every new Hyundai comes with the reassurance of our industry-leading 5 Year Unlimited Mileage Warranty^, 5 Year Roadside Assistance so we’ll be there when you need us, and 5 Years of Annual Vehicle Health Checks to keep your Hyundai in tip-top condition.

Dealer Name

01 Dealer Street, Dealersbury, Dealertown A01 23B 01234 56789 | www.dealer-hyundai.co.uk

Fuel consumption MPG (l/100km) for Hyundai range: Urban 18.0 (15.7) - 80.7 (3.5), Extra Urban 32.8 (8.6) - 94.2 (3.0), Combined 25.2 (11.2) - 88.3 (3.2), CO2 Emissions 261 - 84g/km. Fuel consumption: figures shown are based on official EU test figures. These are to be used as a guide for comparative purposes

and may not reflect all driving results. You will not own the vehicle until all payments are made. For the purposes of this promotion, we are a credit broker (not a lender). We can introduce you to a limited number of carefully selected finance providers. We may receive a commission from them for the introduction. At the end of the Personal Contract Purchase agreement there are 3 options: (i) Renew: part exchange the vehicle; (ii) Retain: pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. Excess mileage charge 14.9 pence per mile. T&Cs apply. Finance subject to status. Applicants must be 18 or over. Guarantee/Indemnity may be required. Hyundai Motor Finance RH1 1SR. Hyundai models shown: New i30 SE 1.4 Blue Drive 5dr at £13,995 OTR (including £2,600 customer saving) in solid paint at no extra cost, i10 SE 1.0 at £8,995 OTR (including £1,080 customer saving), i20 Coupé Sport 1.2 at £14,575 OTR in pearl paint included, All-New Tucson SE Nav 1.7 CRDi Blue Drive at £23,765 OTR in metallic paint included. All offers, finance and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands, Isle of Man and through the Hyundai Affinity Programme) between 1st January and 31st March 2016, inclusive, and sourced through Hyundai Motor UK Ltd or its authorised Dealers. On the road (OTR) price shown includes customer saving discount where applicable, VAT where applicable, delivery, vehicle first registration fee, number plates and 12 months’ Road Fund Licence. ^5 Year Unlimited Mileage Warranty: terms and exclusions apply. Visit www.hyundai.co.uk or ask your local Dealer for details.

Fuel consumption in MPG (l/100km) for i20 range: Urban 30.7 (9.2) - 80.7 (3.5), Extra Urban 53.3 (5.3) - 94.2 (3.0), Combined 42.2 (6.7) - 88.3 (3.2), CO2 Emissions 155 - 84 g/km. 5 Year Unlimited Mileage Warranty: terms and exclusions apply. Visit www.hyundai.co.uk or ask your local Dealer for details.

H = Short side of the format / 25 For example: If the EDM 2300px x 800px If we divide the width (800px) by 25 the NTNP height becomes 32px and the full height of the logo 52px

7 Social media

7.1 Introduction 7.2 Social media platforms 7.3 Reasons to use Social media 7.4 Use of imagery 7.5 Image sizing 7.6 Written copy 7.7 Common mistakes 7.8 Respecting the Brand

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 41

7.1 Introduction

Dealer Guidance

To ensure social media best practice, it is important to follow all the official HMUK brand profiles and share all relevant content with your local audience. This will increase brand familiarity and wider positive organic mentions. This sharing activity should be carried out alongside posting a mix of other relevant content which is honest and unique to your dealership. A friendly tone of voice is essential and a range of different types of content is advised to promote interest and engagement.

Hyundai Motor UK Brand Guidelines

Page 42

7.2 Social media platforms

Dealer Guidance

Twitter: twitter.com/Hyundai_UK Best for retweeting the brand and posting relevant motor and trend news. In a micro-blogging format, here you can make short punchy tweets that last approximately 7 seconds and because you may want to focus on reaching a specific local audience to achieve your business objectives it is possible to geo-target Ads. This should only be used by dealers with sufficient marketing resource. We advise using Hootsuite as a scheduling tool.

Facebook: www.facebook.com/hyundaiuk Best for posting star customer service, local offers and competitions. This is the main social media platform for dealers and acts as a newsfeed.

Hyundai Motor UK Brand Guidelines

Page 43

7.2 Social media platforms

Dealer Guidance

LinkedIn: www.linkedin.com/company/hyundaimotoruk Best for growing business and fleet relationships and champion sales profiles. This can also be used to build individual relationships through personal profiles. Use to follow local organisations/charities who you can reach directly to explain our affinity programme and busines offers.

Instagram: www.instagram.com/hyundaiuk Best for sharing attractive or inspiring images only, product, people, places. Like Twitter, this should only be used by dealers with sufficient Marketing resource.

Hyundai Motor UK Brand Guidelines

Page 44

7.3 Reasons to use Social media

Dealer Guidance

Hyundai Motor UK Brand Guidelines

5 Reasons why you should use social media to promote your dealership? 1 Customer service People like to see how a company treats its customers. They want to see what the feedback is like and what sort of response they can expect if they have a problem. 2 Show your personality Showcase your businessâ&#x20AC;&#x2122;s culture and, more importantly distinguish yourself from the competition in a way that a website canâ&#x20AC;&#x2122;t. 3 Promote your products and offers Quickly post exclusive offers that are easily sharable. 4 Grow your network for future business Talk to prospective customers through your profiles and keep existing customers loyal by developing a digital relationship. 5 Google Search Google search results take social media profiles into their results so having well-represented Facebook, YouTube or Twitter pages can help improve your rankings for free when a customer looks up a new car deal.

Page 45

7.4 Use of imagery

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Brand Images It is important that all brand content posted on social media should be up to date and of a clear high quality. Product images should always display the most current models and specifications and showroom images should always display the most recent products. From time to time image rights may expire, where notified you must delete this content immediately. To get the most recent images for download use the HDMS or call 0844 209 0180 for assistance. Cover Images All cover images should be the same across all social platforms. Professional photography or banner creation is recommended for all social media business cover images as these areas are the largest spaces and the first thing visible to a customer. For the best impact, use only images in these areas. Displaying offers in this section is not advised but if text is used it should take up no more than 20% of the image. All cover images with outdated products should be updated immediately. It is recommended these be refreshed every 3 months to reflect the current hero product or campaign. Profile Images Brand logos should be featured in the small square profile image spaces. This should be as per guidelines, see page 11 and requires equal prominence to any other manufacturer branding. The correct Hyundai brand logo in the exact brand colours with no modification to the design should be placed here.

Page 46

7.5 Image sizing

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Image Sizing The social media image size guides can be used to help create images that will display the highest quality when being uploaded on different channels. http://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

Twitter

Facebook

Instagram

Page 47

7.6 Written copy

Dealer Guidance

Hyundai Motor UK Brand Guidelines

About/Bio This space is where you tell your fans and followers who you are and what you offer. â&#x20AC;˘ When representing Hyundai in any bio sections please lead with the copy: Official Hyundai dealer... based in [ location ] ...[then a short sentence about what people can find on your page] â&#x20AC;˘ Display your social media availability and customer service contact number clearly.

Page 48

7.6 Written copy

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Hyundai Brand Posts • Follow the official Hyundai Motor UK channels and share and retweet any brand content relevant to your dealership daily. This is the quickest and most effective way to ensure all brand content is posted in a timely manner.

Dealer Specific Posts • A weekly dealer content calendar will be provided by Hyundai Motor UK for you to refer to which may also give suggestions for other highlights, trending or commercial topics that might be appropriate to create personalised posts from. • Social media is ultimately about connecting to people so authenticity is key. When creating more personalised copy to post on your social channels try to keep things as simple and friendly as possible but also show off the character of your dealership. • It is crucial to remain professional at all times and respond to every customer query within 24 hours where possible. • Post on a regular basis at least once per day. This is the only way to generate interest for your brand. There are many digital tools available to help schedule your posts but we recommend Hootsuite.

Page 49

7.6 Written copy

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Tone of Voice Imagine having a conversation with your customers face to face and the way you would speak to them in person to develop a good relationship. This is the tone of voice you should be using. • Simple, Kind and Caring is the overall essence behind the Hyundai brand. Please avoid any boastful of arrogant tones. • Be friendly, positive, approachable and responsive. (Get in touch and find out why today is a great day to buy a car..) • Use inclusive language (us, we, you) • Talk like a person, not a machine or a press release • Be honest • Be expressive, when appropriate. (“Fab!” “Great news!”) • Find opportunities to naturally build engagement hooks into your posts. (We’re chuffed Sally loves her new i20!) • Ensure everything has been checked for grammar and spelling before posting.

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7.6 Writen copy

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Using Hashtags - # • Hashtags are designed to help create and continue conversation around relevant topics. •W hen used correctly, hashtags can help make your posts become more searchable across all platforms but they should only be used when they are relevant and make sense to your business. • It is recommended that when you mention the brand you use a hashtag for #Hyundai. • I f you are an area specific business, try to hashtag the name of your city or location on at least one post a week to increase local engagement. • Only use 1 or 2 hashtags at a time as anymore could become annoying. • Add hashtags to the bottom of the post rather than in the middle of a sentence so it reads better. •P opular industry specific hashtags that can be used are; #Autos #Car #CarsForSale #Deals #Automotive #News #UK #CarTips #Motor

#Hyundai

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7.7 Legal

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Legal When creating any local competitions or prize giveaways on social media where the Hyundai logo or brand is associated, you must always post a direct link to a Terms & Conditions landing page that states that Hyundai Motor UK is not a promoter. Only use images that you have the right to use and share. It is your (the dealerâ&#x20AC;&#x2122;s) responsibility to ensure all postâ&#x20AC;&#x2122;s are legally compliant.

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7.8 Respecting the Brand

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Common Social Media mistakes Before you can get things right, understand what you might be doing wrong and have a plan of action for dealing with any possible customer service crisis situations. Don’t worry about if your following isn’t massive, it’s not the most important thing from a local dealer perspective. Think quality over quantity and representing your brand in the best way! ‘Customers don’t know you exist or your company profile isn’t where your audience is.’ ‘Be present!’ ‘You offer no reason for your target audience to follow. Content is dull or the same on all platforms.’ ‘Whatever you do, vary it, whether that’s pictures, questions or quotes it will make a difference!’ ‘Brand image isn’t consistent - use of images - colour - copy - tone of voice.’ ‘Follow the official social sites for reference and follow brand guidelines across all channels’

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7.8 Respecting the Brand

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Respecting the Brand It is important to be mindful when using any personal social media accounts and referring to the brand publically. All positive views are welcomed however any negative comments about Hyundai as a brand should not be posted and will be investigated internally and further action may be taken. If you are personally approached on social media about the brand, please do not respond. However, please send this through to a member of the HMUK marketing team who will be able to manage this. Please contact: Social.Media@hyundai-car.co.uk

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