Hyundai dealer uk brand guidelines by INNOCEAN UK

Page 1 Hyundai Motor UK Brand Guidelines

Dealer Guidance

Issue 02 - July 2017

Contents

1. Introduction 2. Brand Signature 3. Print 4. Stationery 5. Digital 6. Social Media

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 2

1. Introduction

Dealer Guidance

The Hyundai brand embodies the values of Modern Premium. By supporting the vision with all our messages and actions, we can add premium value to our customers’ everyday lives. From Belfast to Birmingham; from Edinburgh to London; from Glasgow to Exeter – the Hyundai Brand Guidelines have been expertly crafted to give you a deep, hands-on understand oh how we create a consistent brand expression that works at a local and national level. Trust will be the foundation of our successful brand. And we will build that trust with consistency. By using these powerful tools regularly in your daily work, you can help Hyundai present the world with a unified vision for moving freely and living well – one that takes people beyond transportation and allows them to experience the full richness of each moment. Join us as we take yet another important step toward becoming a global automobile brand that is known and loved by consumers everywhere.

Hyundai Motor UK Brand Guidelines

Page 3

2. Brand Signature

2.1 Logo Sizing & Clear Space 2.2 Core Colours & Accent Colours 2.3 Colour Usage 2.4 Our Typefaces

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 4

2.1 Logo Sizing & Clear Space

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 5

The Hyundai horizontal logo version is preferred. It consists of a symbol and a wordmark and appears as a lockup. The horizontal and vertical dimensions of the protection zone area are derived from the symbol height. A protective zone ensures optimal brand representation.

Protective zone

Minimum size

The minimum horizontal logo width is 20mm

Core Colours & Accent Colours

Dealer Guidance

Core Colours

Hyundai Motor UK Brand Guidelines

Page 6

We have created a distinctive, harmonious colour palette:

Hyundai Blue

Hyundai Sand

Hyundai Light Sand

PMS 654C CMYK 100/75/10/40 (Coated & Uncoated) RGB 0/44/95 HEX #002c5f

PMS Warm Grey 1C CMYK 7/9/12/13 (Coated & Uncoated) RGB 228/220/211 HEX #e44dcd3

PMS Warm Grey 1C (30% tint) CMYK 2/3/4/4 (Coated & Uncoated) RGB 246/243/242 HEX #f6f3f2

Hyundai Gold

White

Black

PMS 876C (Metallic) CMYK 5/45/60/40 (Coated) CMYK 0/38/54/26 (Uncoated) RGB 163/107/79 HEX #a36b4f

CMYK 0/0/0/0 (Coated & Uncoated) RGB 255/255/255 HEX #ffffff

CMYK 0/0/0/100 (Coated & Uncoated) RGB 0/0/0 HEX #000000

Active Blue

Sky Blue

Active Red

PMS 312C CMYK 95/0/15/0 (Coated & Uncoated) RGB 0/170/210 HEX #00aad2

PMS 277C CMYK 35/5/0/0 (Coated & Uncoated) RGB 170/202/230 HEX #aacae6

PMS 2347C CMYK 0/90/100/0 (Coated & Uncoated) RGB 230/51/18 HEX #e63312

Accent Colours Petrol Blue

Bronze

CMYK 100/60/30/20 (Coated & Uncoated) RGB 0/79/118 HEX #004f75

CMYK 0/65/100/30 (Coated & Uncoated) RGB 182/90/0 HEX #b65900

• Hyundai Blue • Hyundai Sand • Hyundai Light Sand • Hyundai Gold • White • Black • Active Blue • Sky Blue • Active Red In addition to the core colours, there are two additional accent colours used in the dealer items, Petrol Blue and Bronze (Bronze is only to used on PCP items.)

Colours Usage

Standard Ads (Petrol Blue)

Dealer Guidance

PCP Ads (Bronze)

New Generation i30

Hyundai i10 SE

More than expected as standard

New Generation i30 With Apple CarPlay™ & Android™ Auto*.

18,855

New i10 SE 1.0

Personal Contract Purchase Representative Example

Monthly Payments Customer Deposit Hyundai Deposit Contribution Total Deposit Cash Price of Vehicle

£119 £2,301 £500 £2,801 £10,790

Customer Saving Total Amount of Credit Interest Charges Total Amount Payable Optional Final Payment

£795 £7,194 £812 £10,807 £3,722

Duration of Agreement 37 months Representative APR % 4.9% Fixed Interest Rate % p.a. 2.52% Excess Mileage Charge Per Mile inc VAT 9p Annual Mileage 8,000

Dealer Name Dealer Name

01 Dealer Street, Dealersbury, Dealertown A01 23B 01234 56789 | www.dealer-hyundai.co.uk

Fuel consumption in MPG (l/100km) for All new i10 range: Urban 38.2 (7.4) – 57.6 (4.9), Extra Urban 56.5 (5.0) – 80.7 (3.5), Combined 47.9 (5.9) – 70.6 (4.0), CO2 Emissions 139 - 93 g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. Fuel consumption in MPG (l/100km) for New Generation i30 range: Urban 42.8 (6.6) - 67.3 (4.2), Extra Urban 56.5 (5.0) – 78.5 (3.6), Combined 51.4 (5.5) – 74.3 (3.8), CO2 Emissions 125 - 99g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. *Apple CarPlay™ and Android™ on selected models only and compatible with selected smart phones. Model shown: New Generation i30 Premium SE at £23,655. On the road (OTR) prices shown include customer saving discounts where applicable, VAT where applicable, delivery, vehicle first registration fee, number plates and 12 months’ Road Fund Licence. All offers and savings are subject to availability, while stocks last and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man), between 1st July 2017 and 30th September 2017 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. Apple CarPlay™ is a trademark of Apple Inc. Android™ is a trademark of Google, Inc. Offers are not available for customers under the Hyundai Affinity Programme. Hyundai 5 Year Warranty subject to Terms and Conditions see website Hyundai.co.uk

Page 7

As you can see, the Standard ads use the Petrol Blue for the background and the headlines. The headline type is multiplied on to the background in Adobe Indesign. The PCP ads use the Bronze for the background and the headlines. The headline type is multiplied on to the background in Adobe Indesign.

i30 SE range from:

Hyundai Motor UK Brand Guidelines

Model shown: All new i10 SE 1.0 at £9,995 OTR (excluding £795 customer saving) in solid paint at no extra cost. Deposit from 0-50% available. At the end of the agreement there are 3 options: (i) Part exchange the vehicle, (ii) Pay the Optional Final Payment to own the vehicle or (iii) Return the vehicle. Further charges may be made subject to mileage and condition of the vehicle. Terms and conditions apply. Subject to status. Applicants must be 18 or over. Guarantee may be required. Hyundai Finance RH2 9AQ. On the road (OTR) price shown excludes customer saving discount where applicable, VAT where applicable, delivery, vehicle first registration fee, number plates and 12 months’ Road Fund Licence. All offers, finance and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man), between 1st July 2017 and 30th September 2017 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. Hyundai 5 Year Warranty subject to Terms and Conditions see website Hyundai.co.uk. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction.

Our Typefaces

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 8

Hyundai Sans Head Bold Hyundai Sans Head Medium Hyundai Sans Head Regular Hyundai Sans Head Light

Hyundai Sans Head Confident, strong, and made with a human touch, Hyundai Sans Head is an iconic, remarkable core element of the new Hyundai look. The typeface is designed for all headlines, subheadlines, and quotes. The recommended font sizes are 16 to 72 pt. or larger. Medium is the preferred weight for Hyundai headlines.

Hyundai Sans Text Bold

Hyundai Sans Text The Hyundai Sans Text fonts share our typeface familyâ&#x20AC;&#x2122;s look and feel. At the same time, however, they offer an entirely new detail and structure. Refined for perfect legibility and economy, they are ideal for use in smaller sizes, including body copy, footnotes, and legal text. All fonts are manually hinted and perform perfectly with on-screen and onboard systems. Web substitute fonts are no longer necessary. The recommended font sizes are 6 to 14 pt.

Hyundai Sans Text Bold Italic Hyundai Sans Text Medium Hyundai Sans Text Medium Italic Hyundai Sans Text Regular Hyundai Sans Text Italic

3. Print

3.1 3.2 3.3 3.4 3.5 3.6

Dealer Guidance

Page Elements Calculations & Sizes Portrait Page – Grid Measurements Landscape Page – Grid Measurements Info Box – Measurements Print Items – Overview

Hyundai Motor UK Brand Guidelines

Page 9

3.1 Page Elements

Dealer Guidance

New Generation i30

More than expected as standard

New Generation i30

New Generation i30 With Apple CarPlay™ & Android™ Auto*.

More than expected as standard New Generation i30 With Apple CarPlay™ & Android™ Auto*.

Hyundai Motor UK Brand Guidelines

There are 7 key elements which generate a consistent and recognisable visual appearance in our communications. They are:

i30 SE range from:

18,855

The main image (Story)

i30 SE range from:

Page 10

The white area (Stage)

18,855

Name 6 Dealer 01 Dealer Street, Dealersbury, Dealertown A01 23B 01234 56789 | www.dealer-hyundai.co.uk

Fuel consumption in MPG (l/100km) for New Generation i30 range: Urban 42.8 (6.6) - 67.3 (4.2), Extra Urban 56.5 (5.0) – 78.5 (3.6), Combined 51.4 (5.5) – 74.3 (3.8), CO2 Emissions 125 - 99g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. *Apple CarPlay™ and Android™ on selected models only and compatible with selected smart phones. Model shown: New Generation i30 Premium SE at £23,655. On the road (OTR) prices shown include customer saving discounts where applicable, VAT where applicable, delivery, vehicle first registration fee, number plates and 12 months’ Road Fund Licence. All offers and savings are subject to availability, while stocks last and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man), between 1st July 2017 and 30th September 2017 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. Apple CarPlay™ is a trademark of Apple Inc. Android™ is a trademark of Google, Inc. Offers are not available for customers under the Hyundai Affinity Programme. Hyundai 5 Year Warranty subject to Terms and Conditions see website Hyundai.co.uk

Headline & ‘Call to Action’ 4

‘Eye catcher’ the blue info box 5

Hyundai Logo 6

Dealer name, address and contact info 6 Dealer Name

01 Dealer Street, Dealersbury, Dealertown A01 23B 01234 56789 | www.dealer-hyundai.co.uk

The area allocated specifically for legal content, partner and dealer logos

3.2 Calculations & Sizes

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Hyundai Identity Guidelines

Format size In mm

Base unit size In mm

Hyundai logo width

Typography Minimum sizes in pt.

In mm

Body copy

Base units

Legal text

URL

Single-column ad

45 × 180

Three-column ad

135 × 280

6.5

A5 format

210 × 148

6.5

Magazine

210 × 280

6.5

A4 format

210 × 297

6.5

Single-page ad

220 × 285

6.5

Double-page spread *

440 × 285

6.5

A3 format

297 × 420

6.5

A2 format

420 × 594

100

A1 format 6 sheet

Brand assets |

594 × 841

145

1,200 × 1,800

360

–

32 sheet

4,000 × 3,000

140

840

120

–

165

48 sheet

6,000 × 3,000

180

1,080

190

–

260

64 sheet

8,000 × 3,000

220

1,320

190

–

320

96 sheet

12,000 × 3,000

300

1,800

220

–

360

* Please note: the base unit for double-page spread should be measured using the single-page dimensions.

Special formats The measurements for any The Hyundai graphic system uses fixed logo sizes communication material and base units for all common formats. Please is easily provided byshown usinginthe calculator always use the correct sizes the table on the right. below. Because this tool is a guide and not a fixed rule, any results will require Special formats additional visual refinement. The measurements for any communication material is easily provided by using the calculator below. Formula Because this tool is a guide and not a fixed rule, any will require additional Theresults calculation formulavisual is: refinement.

(Width + Height) / 50.

Formula The calculation formula is: Example: (Width + Height) / 50.

210 + 297 = 507

Example: 507 / 50 = 10 210 + 297 = 507 507 / 50 = 10

Calculator Format

Digital formats

Width Formats Portrait/landscape

Format size In pixels

Base unit size In pixels

Hyundai logo width

Typography Minimum sizes in pt.

In pixels

Body copy

Base units

Height

Legal text

297

In mm or pixels

URL

160 × 600

130

–

Half-page

300 × 600

–

Square

300 × 250

–

728 × 90

–

970 × 250

120

–

Billboard

210

In mm or pixels

Skyscraper

Leaderboard

Graphic system

The Hyundai graphic system uses fixed logobase sizes and The unitbase units for all common formats. Please always Calculation and sizesuse the correct sizes shown in the table on the left.

Print formats Formats Portrait/landscape

Page 11

Results Base unit size In mm or pixels

Logo size

In mm or pixels (measured width)

10 50

3.3 Portrait Page - Grid Measurements

Dealer Guidance

More than expected as standard

Formula The calculation formula is: (Width + Height) / 50.

New Generation i30 With Apple CarPlay™ & Android™ Auto*.

Example: 210 + 297 = 507 507 / 50 = 10

i30 SE range from:

18,855

Dealer Name

01 Dealer Street, Dealersbury, Dealertown A01 23B 01234 56789 | www.dealer-hyundai.co.uk

B 0.5 B 0.5 B

Page 12

The graphic on the left shows how the “B” should be used to create the margins and clear space in an ad. The Hyundai graphic system uses fixed logo sizes and base units for all common formats.

New Generation i30

Hyundai Motor UK Brand Guidelines

3.4 Landscape Page - Grid Measurements

Dealer Guidance

New Generation i30

More than expected as standard B

New Generation i30 With Apple CarPlay™ & Android™ Auto*.

Hyundai Motor UK Brand Guidelines

The graphic on the left shows how the “B” should be used to create the margins and clear space in an ad. The Hyundai graphic system uses fixed logo sizes and base units for all common formats.

i30 SE range from:

18,855

Formula The calculation formula is: (Width + Height) / 50. Example: 210 + 297 = 507 507 / 50 = 10

Dealer Name

01 Dealer Street, Dealersbury, Dealertown A01 23B 01234 56789 | www.dealer-hyundai.co.uk B

0.5B

phones. Model shown: New Generation i30 Premium SE at £23,655. On the road (OTR) prices shown include customer saving discounts where applicable, VAT where applicable, delivery, vehicle first registration fee, number plates and 12 months’ Road Fund Licence. All offers and savings are subject to availability, while stocks last and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man), between 1st July 2017 and 30th September 2017 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. Apple CarPlay™ is a trademark of Apple Inc. Android™ is a trademark of Google, Inc. Offers are not available for customers under the Hyundai Affinity Programme. Hyundai 5 Year Warranty subject to Terms and Conditions see website Hyundai.co.uk 0.5B

Page 13

3.5 Info box - Measurements

Dealer Guidance

i10 SE 1.0 from

9,995 C

Includes £795 customer saving i10 range from £8,995

0.75B

Other examples New Generation i30 With Apple CarPlay™ & Android™ Auto*.

249

per month

£500 Finance Deposit contribution. £2,028 deposit. £5,900 Optional final payment. Personal Contract Purchase. 42 month term.

APR Representative

IONIQ Hybrid Premium 1.6 GDi from

22,385

Page 14

The graphic on the left, shows how to work out the spacing for the Info box, the measurements are based on the size of the “B”, please see page 11 for details.

Hyundai Motor UK Brand Guidelines

Hyundai Tucson with nil advance payment* 16” Alloy Wheels LED Daytime Running Lights Bluetooth® Connectivity

3.6 Print items - Overview

Full Page Ads

Dealer Guidance

Half Page Ads

Postcards

More than expected as standard

New Generation i30 With Apple CarPlay™ & Android™ Auto*. i30 SE range from:

i10 SE 1.0 from

9,995

18,855

Includes £795 customer saving

i20 SE 1.2 from

i10 SE 1.0 from

9,995

Includes £795 customer saving i10 range from £8,995

11,995

Includes £1,715 customer saving

Dealer Name

01 Dealer Street, Dealersbury, Dealertown A01 23B 01234 56789 | www.dealer-hyundai.co.uk

Fuel consumption in MPG (l/100km) for Hyundai range: Urban 18.0 (15.7) – 83.1 (3.4), Extra Urban 32.8 (8.6) – 78.5 (3.6), Combined 25.2 (11.2) – 83.1(3.4) CO2 Emissions 261 – 0 g/km. Our vehicles are homologated according to the current European legislation on the basis of the New European Driving Cycle (NEDC). The results of the tests are published for comparison purposes. Real fuel consumptions, emissions and electric range will be different and will vary according to driving conditions, driving styles, types of routes and the standard of maintenance of the vehicle. Models shown: All new i10 SE 1.0 at £9,995 OTR (including £795 customer saving) in solid paint at no extra cost. i20 SE 1.2 at £11,995 OTR (including £1,715 customer saving) in solid paint at no extra cost. On the road (OTR) prices shown include customer saving discounts where applicable, VAT where applicable, delivery, vehicle first registration fee, number plates and 12 months’ Road Fund Licence. All offers and savings are subject to availability, while stocks last and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man), between 1st July 2017 and 30th September 2017 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. All prices are in Great British Pounds and are correct at time of print. Offers are not available for customers under the Hyundai Affinity Programme. Hyundai 5 Year Warranty subject to Terms and Conditions see website Hyundai.co.uk.

Range Mailer Hyundai i10

Sample Hyundai Dealer Name

01 Dealer Street, Dealersbury, Dealertown A01 23B 01234 56789 | www.dealer-hyundai.co.uk

Smart, stylish and great fun to drive, the i10 SE comes with lots of impressive features too. Such as DAB radio, Bluetooth®* connectivity, electric front and rear windows and USB and AUX connections, cruise control with speed limiter**. More impressive still is that for a fourth year in a row it has won the What Car? Car of the Year, Best City Car award.

Tick box after box

New i10 SE 1.0 Personal Contract Purchase Representative Example

Monthly Payments

Fuel consumption in MPG (l/100km) for All new i10 range: Urban 38.2 (7.4) – 57.6 (4.9), Extra Urban 56.5 (5.1) – 80.7 (3.5), Combined 47.9 (5.9) – 70.6 (4.0), CO2 Emissions 139 - 93 g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results.

Customer Deposit Hyundai Deposit Contribution

Model shown: All new i10 SE 1.0 at £9,995 OTR (including £795 customer saving) in solid paint at no extra cost. On the road (OTR) prices shown include customer saving discounts where applicable, VAT where applicable, delivery, vehicle first registration fee, number plates and 12 months’ Road Fund Licence. All offers and savings are subject to availability, while stocks last and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man), between 1st July 2017 and 30th September 2017 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. All prices are in Great British Pounds and are correct at time of print. Offers are not available for customers under the Hyundai Affinity Programme. Hyundai 5 Year Warranty subject to Terms and Conditions see website Hyundai.co.uk.

£9,995

Interest Charges Total Amount Payable

£3,722 37 months

Excess Mileage Charge Per Mile inc VAT Annual Mileage

Livery Kits

More than expected as standard

Advance Rental - £2,000 36 Monthly Rentals - £154.80

Hyundai Tucson per month + VAT

Sample Dealer 01234 567891

With £1,338 initial payment + VAT on Contract Hire

Business users only. For the purposes of this promotion, we are credit broker (not a lender). We can introduce you to a limited number of carefully selected finance providers. We may receive a commission from them for the introduction. Contract hire offers for business users for Tucson SE Nav 1.7 CRDi Blue Drive, figure based on a non-maintenance contract hire package with advance rental of £1,338+VAT, then 35 monthly rentals of £223+VAT. Excess annual miles over 8,000 charged at 5.41ppm. For orders received between 1st July 2017 and 30th September 2017, subject to availability, status and agreement. Guarantee may be required. Prices and details are subject to change without notice. Free metallic paint is only available in conjunction with Hyundai Contract Hire offer and applies to selected models only. For full specification, wear and tear provisions and other T&Cs see Hyundai Contract Hire Master Agreement and your local Dealer. ALD Automotive Ltd., t/a Hyundai Contract Hire, BS16 3JA. Hyundai 5 Year Warranty subject to Terms and Conditions see website Hyundai.co.uk or ask your local Dealer.

Hatchback in Platinum Silver. Figure based on a non-maintenance contract hire package with an advance rental of £2,000, then 36 monthly rentals of £154.80. Excess annual mileage 8,000 per year charged at 7.5 pence per mile. Road Tax is included for the duration of the contract. All vehicles are offered with Free of Charge Metallic Paint. Offer valid from 1st July 2017 until 30th September 2017 inclusive. Rentals may vary at the discretion of the supplying parties.

4.9% 2.52% 9p 8,000

For the purposes of this promotion, we are a credit broker (not a lender). We can introduce you to a limited number of carefully selected finance providers. We may receive a commission from them for the introduction. Deposit from 0-50% available. At the end of the agreement there are 3 options: (i) Part exchange the vehicle, (ii) Pay the Optional Final Payment to own the vehicle or (iii) Return the vehicle. Further charges may be made subject to mileage and condition of the vehicle. Terms and conditions apply. Subject to status. Applicants must be 18 or over. Guarantee may be required. Hyundai Finance RH2 9AQ. Model shown: New i10 SE 1.0 at £9,995 OTR (includes £795 customer saving) in solid paint at no extra cost. On the road (OTR) price shown excludes customer saving discount where applicable, VAT where applicable, delivery, vehicle first registration fee, number plates and 12 months’ Road Fund Licence. All offers, finance and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man), between 1st July 2017 and 30th September 2017 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. Offers are not available for customers under the Hyundai Affinity Programme. *The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, inc. and any use of such trademarks by Hyundai UK Ltd is under licence. Please speak to your dealer for a list of compatible phones. **Manual transmission only. Hyundai 5 Year Warranty subject to Terms and Conditions see website Hyundai.co.uk

Out of Home Billboards

£812 £10,807

Optional Final Payment Representative APR%

Pop into Spirit Corby today.

£795 £7,194

Duration of Agreement Fixed Interest Rate % p.a.

£223

£500 £2,801

Cash Price of Vehicle Customer Saving

Hyundai Tucson

£119 £2,301

Total Deposit

Total Amount of Credit

New Generation i30

Page 15

This page shows a few examples of print items created following these guidelines for this phase.

New Generation i30

Hyundai i10 and i20

Hyundai i10

Hyundai Motor UK Brand Guidelines

4 Stationery

4.1 Letterhead 4.2 Business Card â&#x20AC;&#x201C; Overview 4.3 Envelopes

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Page 16

4.1 Letterhead

Dealer Guidance

143

Sand 05 g

Hyundai Motor Company , 12, Heolleung-ro, Seochogu, Seoul, 137-938, Korea

To Lorem Ipsum-Dolores Adress, Street number 12 City of destination ZIP Code 89622, Country

Month DD, 20YY

Dear Madam,

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise matic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts – it is an almost unorthographic life.

One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way.

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question ran over her cheek, then she continued her way.

On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten a thousand times and everything that was left from its origin would be the word.

Best Regards,

Sam Sample Sample Director Sample position

Hyundai Motor Company

Blank stationery

12 Heolleung-ro, Seochogu, Seoul, Korea 06797

T +82 2 3464 1114 F +82 2 2345 9876

www.hyundai.com

Printed example 1: Hyundai Motor Company (including company address, telephone, and URL)

Automotive I Research & Development Division

150, Hyundaiyeonguso-ro, Namayang-eup Hwaseong-si, Gyeonggi-do, 445-706, Korea

Page 17

Letterhead Formal letters of correspondence should be printed on professionally supplied office stationery featuring the Hyundai logo and stage layer.

ted uring

ields untry

Hyundai Motor UK Brand Guidelines

T +82 2 3464 1114 F +82 2 2345 9876

ipsum@hyundai.com www.hyundai.com

Printed example 2: Letterhead for a Hyundai division (R&D address, telephone, e-mail, and URL)

Specifications • Dimensions: A4 (210 × 297 mm) • Printing colours: Hyundai Blue, Hyundai Light Sand • Recommended paper: Araveal, snow white, 105g

4.2 Business Card - Overview

Dealer Guidance

Business Card - Front Name Here Job Title

Dealer Name Address line T 0000 000 0000 | M 0000 000 0000 E xxxx.xxxxx@hyundai.com | www.hyundai.xxxxx.com

Business Card - Reverse

Hyundai Motor UK Brand Guidelines

Page 18

Overview The front side lists personal information and features the Hyundai symbol. The reverse side only shows the Hyundai logo.

4.3 Envelopes

Hyundai Motor Company 12 Heolleung-ro, Seochogu, Seoul, Korea 06797 T +82 2 3464 1114 www.hyundai.com

mpany

black 05 g Large envelope (330 × 245 × 40 mm)

Hyundai Motor Company 12 Heolleung-ro, Seochogu, Seoul, Korea 06797 T +82 2 3464 1114 www.hyundai.com

Small envelope with window frame (220 × 103 × 52 mm)

Small envelope, reverse and interior

Hyundai Motor Company 12 Heolleung-ro, Seochogu, Seoul, Korea 06797 T +82 2 3464 1114 www.hyundai.com

Envelopes English – external communication White envelopes with the Hyundai logo and company information are standard.

Attachment

Subject

From

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English – internal Hyundai envelopes for internal use are printed on recycled paper.

Subject

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From

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Great ideas on the move.

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Medium envelope (263 × 190 × 27 mm) From

Great ideas on the move.

Small envelope (222 × 104 × 16 mm)

Large envelope (337 × 244 × 37 mm)

Page 19

Envelopes are printed with the Hyundai logo and company information in the top-left corner. Headlines may be printed on the flap on the black.

Great ideas on the move.

Hyundai Motor Company 12 Heolleung-ro, Seochogu, Seoul, Korea 06797 T +82 2 3464 1114 www.hyundai.com

Subject

Small envelope (220 × 103 × 52 mm)

Hyundai Motor UK Brand Guidelines

Specifications • Dimensions: varies; see right • Printing colours: Hyundai Blue, Hyundai Sand, black • Recommended paper: Araveal, snow white, 105g

Great ideas on the move.

Hyundai Motor Company 12 Heolleung-ro, Seochogu, Seoul, Korea 06797 T +82 2 3464 1114 www.hyundai.com

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The inside colour of the envelopes is Hyundai Blue. Headlines may be printed on the flap in Hyundai Sand.

Medium envelope (265 × 190 × 35 mm)

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Hyundai Motor Company 12 Heolleung-ro, Seochogu, Seoul, Korea 06797 T +82 2 3464 1114 www.hyundai.com

Great ideas on the move.

ue. ai Sand.

Dealer Guidance

Attachment

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Specifications • Dimensions: varies; see right • Printing colour: black • Recommended paper: NT Rasha #144, 116g

5 Digital

5.1 Digital Banners – Overview 5.2 EDMs – Overview

Dealer Guidance

Hyundai Motor UK Brand Guidelines

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5.1 Digital Banners - Overview

Digital Banners - 808 x 280px

Dealer Guidance

Digital MPU 300 x 250px

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This page shows an overview of the digital banners and MPUs. These follow the same layout principals as the print items, using the “B” as the unit to measure from. Due to the restricted space, we haven’t used the box background as seen in the print items.

5.2 EDMs - Overview

Range EDM

Dealer Guidance

Model Specific EDM

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This page shows an overview of the digital banners and MPUs. EDMs are created to be clear and legible.

6 Social Media

6.1 Introduction 6.2 Social Media Platforms 6.3 Reasons To Use Social Media 6.4 Use Of Imagery 6.5 Image Sizing 6.6 Written Copy 6.7 Legal

Dealer Guidance

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6.1 Introduction

Dealer Guidance

To ensure social media best practice, it is important to follow all the official HMUK brand profiles and share all relevant content with your local audience. This will increase brand familiarity and wider positive organic mentions. This sharing activity should be carried out alongside posting a mix of other relevant content which is honest and unique to your dealership. A friendly tone of voice is essential and a range of different types of content is advised to promote interest and engagement.

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6.2 Social Media Platforms

Dealer Guidance

Twitter: twitter.com/hyundai_UK

Best for retweeting the brand and posting relevant motor and trend news. In a microblogging format, here you can make short punchy tweets that last approximately 7 seconds and because you may want to focus on reaching a specific local audience to achieve your business objectives it is possible to geo-target Ads. This should only be used by dealers with sufficient marketing resource. We advise using Hootsuite as a scheduling tool.

Facebook: www.facebook.com/hyundaiuk

Best for posting star customer service, local offers and competitions. This is the main social media platform for dealers and acts as a newsfeed.

LinkedIn: www.linkedin.com/company/hyundaimotoruk

Best for growing business and fleet relationships and champion sales profiles. This can also be used to build individual relationships through personal profiles. Use to follow local organisations/charities who you can reach directly to explain our Affinity programme and business offers.

Instagram: www.instagram.com/hyundaiuk

Best for sharing attractive or inspiring images only, product, people, places. Like Twitter, this should only be used by dealers with sufficient Marketing resource.

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6.3 Reasons To Use Social Media

Dealer Guidance

5 reasons why you should use social media to promote your dealership? 1 Customer Service

People like to see how a company treats its customers. They want to see what the feedback is like and what sort of response they can expect if they have a problem.

2 Show Your Personality

Showcase your businessâ&#x20AC;&#x2122;s culture and, more importantly, distinguish yourself from the competition in a way that a website canâ&#x20AC;&#x2122;t.

3 Promote Your Products and Offers

Quickly post exclusive offers that are easily sharable.

4 Grow Your Network For Future Business

Talk to prospective customers through your profiles and keep existing customers loyal by developing a digital relationship.

5 Google Search

Google search results take social media profiles into their results so having well-represented Facebook, YouTube or Twitter pages can help improve your rankings for free when a customer looks up a new car deal.

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6.4 Use Of Imagery

Dealer Guidance

Brand Images It is important that all brand content posted on social media should be up to date and of a clear high quality. Product images should always display the most current models and specifications and showroom images should always display the most recent products. From time to time image rights may expire, where notified you must delete this content immediately. To get the most recent images for download use the HDMS or call 0844 209 0180 for assistance. Cover Images All cover images should be the same across all social platforms. Professional photography or banner creation is recommended for all social media business cover images as these areas are the largest spaces and the first thing visible to a customer. For the best impact, use only images in these areas. Displaying offers in this section is not advised but if text is used it should take up no more than 20% of the image. All cover images with outdated products should be updated immediately. It is recommended these be refreshed every 3 months to reflect the current hero product or campaign. Profile Images Brand logos should be featured in the small square profile image spaces. This should be as per guidelines, see page 11 and requires equal prominence to any other manufacturer branding. The correct Hyundai brand logo in the exact brand colours with no modification to the design should be placed here.

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6.5 Image Sizing

Dealer Guidance

Hyundai Motor UK Brand Guidelines

Image Sizing The social media image size guides can be used to help create images that will display the highest quality when being uploaded on different channels. http://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

Twitter

Facebook

Instagram

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6.6 Written Copy

Dealer Guidance

Hyundai Brand Posts

• Follow the official Hyundai Motor UK channels and share and retweet any brand content relevant to your dealership daily. This is the quickest and most effective way to ensure all brand content is posted in a timely manner.

Dealer Specific Posts

• Social media is ultimately about connecting to people so authenticity is key. When creating more personalised copy to post on your social channels try to keep things as simple and friendly as possible but also show off the character of your dealership. • It is crucial to remain professional at all times and respond to every customer query within 24 hours where possible. • Post on a regular basis at least once per day. This is the only way to generate interest for your brand. There are many digital tools available to help schedule your posts but we recommend Hootsuite.

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6.6 Written Copy

Dealer Guidance

Using Hashtags - # • Hashtags are designed to help create and continue conversation around relevant topics. • When used correctly, hashtags can help make your posts become more searchable across all platforms but they should only be used when they are relevant and make sense to your business. • It is recommended that when you mention the brand you use a hashtag for #Hyundai. • If you are an area specific business, try to hashtag the name of your city or location on at least one post a week to increase local engagement. • Only use 1 or 2 hashtags at a time as any more could become annoying. • Add hashtags to the bottom of the post rather than in the middle of a sentence so it reads better. • Popular industry specific hashtags that can be used are; #Autos #Car #CarsForSale #Deals #Automotive #News #UK #CarTips #Motor

#Hyundai

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6.7 Legal

Dealer Guidance

Legal When creating any local competitions or prize giveaways on social media where the Hyundai logo or brand is associated, you must always post a direct link to a Terms & Conditions landing page that states that Hyundai Motor UK is not a promoter. Only use images that you have the right to use and share. It is your (the dealerâ&#x20AC;&#x2122;s) responsibility to ensure all posts are legally compliant.

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