5Cr eat i ve WaysTo I ncr easeYour Mobi l eApp Engagement Mobi l emar k et i ngaut omat i onwasal l about s endi ngpus hnot i f i c at i onst ous er swhodo notopenapar t i c ul ar appf oraf ewday s .
Howt oI ncr eas e YourMobi l eApp Engagement Wi t h Mar ket i ng Aut omat i on
Now,mar k et er sar e ev ol v i ngandl ook i ngat mor esophi s t i c at ed way st oengageus er s byi nt r oduc i ngads , of f er sandnot i f i c at i on, wheni tmos tmat t er s . I magi ney ouhav e c r af t edt heper f ec t gameandpl ent yof us er shav edownl oadedandpl ayi tof t en. But ,nor ev enuei s gener at edandy ou wonderwhy ?!
Themobi l eappi ns t al l t r endi st opr ov i def r eeappsandi nduc ei napppur c has es .Thef ac ti st hatmanyus er sar er eadyt omak epur c has es ,butar e qui t ehes i t antandwai t i ngf orabet t erdeal .Let ' st ak eaf ewpoi nt er sf r om t op mobi l eappdevel oper sonhowt heyi dent i f yt hei rt ar getus er sandpi t c hi n f ort heper f ec tk i l l .
Under st andi ngUser ’ sBehavi or I t ’ snecessar yt ounder st andeachandever yuserandanal yzet hepat t er n.Thi swi l lhel pyoul ear nmor eaboutyourown pr oduct .Answer st oquest i onsl i ke‘Whatt r i gger edt hei rf i r s t pur chase?’ or‘ Ar et heyi ncl i nedt omaket hesecondpur chase?’ wi l lhel pyougr eat l yi ndevel opi ngt heper f ectmar ket i ngpl an.Wehavepl ent yofappi nst al lcampai gnst hatl et s ust ar getuser sf r om var i ousgeogr aphi cr egi ons,soci al medi asi t es,et c.Havi ngeachcust omeracqui si t i onasasepar at eki nd,doadet ai l edanal ysi sofyourcust omerbehavi or
SegmentThem Basedonyouruser ’ sbehavi or ,i t ’ seasyt oi dent i f yauserpat t er nandsegr egat et hem accor di ngl y .I t ’ sessent i alt osegr egat et heuser ’ sdat abasebased oncr i t er i al i ke‘ user sf r om t heUSbet weent heageof1525’ ,‘ user swho havemadepur chases’ ,et c.Youcannar r owdownt hespeci f i cat i onbasedon yourapppr oduct .Oncesegr egat ed,youcancr eat esepar at emar ket i ng pl anst ot ar geteachsegment .
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I dent i f yi ngThePer f ectMomentAndMessage User snol ongerpayj ustbecauseyouwantt hem t o.Ther ear epl ent yofal t er nat i veappst heycanshi f tt oi ft heywantt o.I t ’ scr uci alt ot ar getuser sat t her i ghtt i mewi t ht her i ghtmessaget oent i cet hem.Let ’ sassumeyouwant youruser st ovi ewapr omot i onalvi deo,butt heywi l lneverdoi ti fyouask t hem whent heyopent heapp,r at hert heywi l lgeti r r i t at edandf eel youar e spammi ngt hem.I fyoupl acet hevi deoaf t ert heyl oset hei rl astl i f eand r ewar dt hem wi t hanaddi t i onall i f e,i twi l ldef i ni t el ymaket hem wat chi t .So anal yzi ngwher et oent i ceandat t r actuser si sal soakeyel ementi nmaki ng t hem benef i tyou.
“I t ’ scr uci alt o t ar getuser satt he r i ghtt i mewi t ht he r i ghtmessaget o ent i cet hem.
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Tar getMul t i pl eMar ket i ngPl at f or ms I t ’ sessent i alt ot ar getvar i oussegment sofuser swi t hvar i ouspr omot i onal messagesbutyoushoul dt r yandr eachoutt hr ought hem t hr oughvar i ous means.Justpr omot i ngi napppur chasesal onei snotsuf f i ci ent .Pushnot i f i cat i onsandemai lmar ket i ngt ool sar ehi ghl yessent i alt ol etyoucont act us er s,whenyouwantt hem t o.Youdonothavet owai tf ort hem t oopent hei r appt obl astt hem wi t hyourpr omot i ons.Spl i t t i ngi tt hr oughvar i ouspl at f or ms wi l ll etyouannounceal lyourpr omot i onalmessagesandnotbombar dyour us er satonce.
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Anal yz eAndEvol ve Al lcampai gnsneedt obeanal yzedt ocheckhowi tper f or msandf i ndways t omakei tbet t er .Fewt r i al sander r or sar er equi r edt ol andont heper f ect campai gnt hatwor ksf oryourapp.Si mi l ar l y ,al lcampai gnst hatpr ovi der esul t sshoul dber evi si t edever ymont h,t ochecki t sper f or manceandmake necessar ychanges.Mobi l eappdevel opmentt r endsar econst ant l yevol vi ng,yourmar ket i ngef f or t sshoul dal soevol vewi t hi tt ohaveanopt i mi zed pl ant hatwor ksf oryourbusi ness. Havi ngasuccessf ulmobi l eappengagementi sahar dwor k.Al otofpr omot i oni snecessar yt oi ncr easeappi nst al l sandevenmor eef f or ti sneededt o gener at er evenuet hr ought heapp.I t ’ snotawal ki nt hepar k,butwi t hsome ef f or t s,t her esul twi l lbef r ui t f ul .
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