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Ma g e n t oCRO|Ma g e n t oDe v www. T h e Co mme r c e Sh o p . c o m
Wh i t e p a p e r
Wh yCh o o s eMa g e n t oF o r Y o u rOn l i n eBu s i n e s s ? Theul t i mat egui debackedupbyf act sandst at sonwhyMagent ocanbet he bestpi ckf oryoureCommer cest or e.
BYTHECOMMERCESHOP
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3400Peacht r eeRoad, NESui t e939, At l ant a, GA30326 hel l o@t hecommer ces hop. com |( 404)5476474
We' r eMagent oCer t i ďŹ edDevel oper s
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heCommer ceShop2017.Al lr i ght sr es er ved. © T Al lr i ght sr es er ved.Nopar toft hi spubl i cat i ont extmaybeupl oadedor pos t edonl i newi t houtt hepr i orwr i t t enper mi s s i onoft hepubl i s her . Forper mi s s i onr eques t s ,wr i t et ot hepubl i s her ,addr es s ed“At t ent i on: Per mi s s i onsReques t , ”t ohel l o@t hecommer ces hop. com
Co n t e n t s 01 Cont ent s 02 Execut i veSummar y 03 AboutMagent o 04 WhyChooseMagent o 04. 1
I ncr eas edPer f or manceRat e
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Scal abl eForTheFut ur e
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Eas yMul t i pl eSt or eManagement
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AdvancedSEOFeat ur es
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St r ongCommuni t ySuppor t
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Cus t omer cent r i cDes i gn
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Smoot hOr derManagement
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Thi r dPar t yI nt egr at i onsMadeSi mpl e
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Of f er sMul t i LanguageSuppor t
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Mobi l eFr i endl yWebs i t es
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Magent oExt ens i ons
andsOnMagent o 05 TopBr
06 Concl us i on 07 Ref er ences
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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop
E x e c u t i v e
S u mma r y
Thebr oadbandi nt er netexpl os i on hasr es ul t edi nt heboom ofmany i ndus t r i es , es peci al l yi nt her et ai l eCommer ces ect or . Thet echnol ogyadvancement shaveenabl ed cus t omer st os hopatt hei rcomf or t r egar dl es soft i meandpl ace. Asa oofoft hegr owi ngi mpor t ance pr f orbus i nes s est ohaveapr omi nent onl i nepr es ence, t heeCommer ce i ndus t r yi ses t i mat edt or each
“ mo r et h a n $ 6 8 4Bi l l i o n b y2 0 2 0 . ” TheeCommer cei ndus t r y i ses t i mat edt or each
mor et han$684Bi l l i oni nr evenue by2020. Thef undament alr equi r ementf oranyonl i nes t or ei st ochoos et hebes t eCommer cepl at f or m becaus ei thast hepowert obr eakormakes al es . Al t hought her ear ecount l es sopt i onsavai l abl ei ns el f -hos t ed/ managedhos t ed pl at f or ms , wer ecommendt hatMagent owi t hi t ' sexcel l entCommuni t yand Ent er pr i s eEdi t i ons , hasyoucover edbot hways . I nt hi swhi t epaper , wewi l ldi s cus saboutMagent o, apl at f or m whi chi si ncr eas i ngl yt hemos tt r us t edandpopul ars el f hos t edeCommer cepl at f or m. Youcanal s ofindvar i ousr eas onsci t edast owhyt hi si st hemos topt i mal eCommer cepl at f or mf orgr owi ngbus i nes s es .
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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop
Ab o u t
Ma g e n t o
Magent oi sanopens our ceeCommer cepl at f or m bui l tont heZendPHP f r amewor k. I twasdevel opedbyRoyRubi nandYoavKut nerwhowor kedf or Var i enandwasr el eas edi n2007. Var i enwor kedwi t hos Commer cewhi chs t i l l exi s t sasapopul areCommer cepl at f or m. WhenVar i enr eal i z edt hatos Commer cewasr es t r i ct ed, t heywant edt odevel opapl at f or mt hatcoul dbeeas i l y s cal edands t i l lbeflexi bl et opr ovi des eaml es seCommer ces ol ut i ons . Thi s dr ovet hem t odevel opMagent o, whi chwasl at erboughtbyeBayi n2010. Si ncet hen, t heMagent opl at f or m hasgai nedades i r edf or ef r onti nt heeCommer cemar ketwi t hal ar gemar kets har eof29. 1%, power i ngmor et han 240, 000onl i nes t or es . Over34%oft hos es t or esar er ankedi nt he Al exa’ st op1Mi l l i ons i t el i s t .
3 4 %
ofAl exa’ st op 1Mi l l i ons i t esr un onMagent o
Magent oof f er sanoutoft hebox eCommer ces ol ut i onwi t hcus t omi z abl eopt i onsandf eat ur esf orbot h Communi t yandEnt er pr i s eEdi t i ons . Wi t ht heevergr owi ngneedf orper s onal i z edeCommer ces ol ut i ons , findoutwhyMagent oi st heper f ect s ol ut i onr egar dl es sofyourbus i nes s s i z e.
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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop
Wh yCh o o s e
Ma g e n t o ?
Magent oi sdes i gnedf or eCommer cewebs i t est hat needi mmens ecus t omi z abl eopt i ons , s ecur ed
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I n c r e a s e dP e r f o r ma n c eRa t e
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S c a l a b l eF o rT h eF u t u r e
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E a s yMu l t i p l eS t o r eMa n a g e me n t
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A d v a n c e dS E OF e a t u r e s
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S t r o n gCo mmu n i t yS u p p o r t
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Cu s t o me r c e n t r i cDe s i g n
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S mo o t hOr d e rMa n a g e me n t
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T h i r dP a r t yI n t e g r a t i o n s
l ayer s , f eat ur es , flexi bl e ar chi t ect ur e, andcos t ef f ect i ves ol ut i onsal ong wi t ht hi r dpar t ys uppor tt o hel pbui l dar obus tonl i ne s t or e.
Ma d eS i mp l e > >
Of f e r sMu l t i L a n g u a g eS u p p o r t
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Mo b i l eF r i e n d l yWe b s i t e s
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Ma g e n t oE x t e n s i o n s
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1 . I n c r e a s e dP e r f o r ma n c eRa t e
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Dat acol l ect edf r om anal yt i cspl at f or msl i keBui l t wi t handGoogl e Tr endss how t hatMagent ous agehass eenani ncr edi bl es pi ke. I t ' s beenadapt edbymor et han1700oft het op100KeCommer cecompani es . Ther epor ts howst hatt heMagent opl at f or mi spr ef er r edby eCommer cewebs i t esduet oi t ss t abl es t r uct ur eandi t scapabi l i t yt o manageadi ver s er angeofbus i nes s esal ongwi t ht hei rhuge t r ans act i onvol umes .
Ch a r tDa t a
Sour ce
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Ma g e n t oUs a g eS t a t i s t i c s We b s i t e sUs i n gMa g e n t o
Wi t hMagent o, i ti spos s i bl et ohos tover500, 000pr oduct sand handl e80, 000or der sperhour . Magent o’ seCommer cewebs i t eper f or mancei sbet t erasi thandl esheavyt r af ficdur i ngpeakt i mes . Magent o’ sEEof f er sf ul lpagecachi ngopt i onsf orenhancedpagel oad t i mes . Apar tf r om t hi s , i tal s ohasext ens i vef eat ur est oopt i mi z eand aut omat ei ndexi ngt as ks , t husi ncr eas i ngt heover al lper f or manceof yours t or e.
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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop
“ Ma g e n t o2 . 0i st h e b e s tp l a t f o r m” 2 . S c a l a b l eF o rT h eF u t u r e I fyou’ r el ooki ngt os cal eyouronl i nebus i nes sf ort hef ut ur e, t he l at es tmaj orMagent or el eas e, Magent o2. 0i st hebes tpl at f or m asi ti s des i gnedt oaccel er at eyourbus i nes sneedst of ut ur epr oofyour eCommer cebus i nes s . Magent o2. 0hasr educedt hes hoppi ngr es pons et i meandi tcannow pr oces s2558mor eor der sperhour . Ther ei sas i gni ficanti mpr ovementi nt hepr oductcheckoutt i me, cat al ogbr ows i ngal ongwi t ht henew addt ocar tf eat ur es . Suchi mpr ovement scanboos tyourwebs i t e’ spr oduct i vi t yanddel i vera s eaml es ss hoppi ngexper i encet ocus t omer s .
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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop
3 . E a s yMu l t i p l eS t o r e Ma n a g e me n t TheeCommer cei ndus t r yhass eenas i gni f i cantgr owt handt hecompet i t i onget s
“ T h eCo mp e t i t i o n Ge t sT o u g h e rWi t hE v e r y P a s s i n gY e a r . ”
t ougherwi t hever ypas s i ngyear . Magent o l et seCommer cebus i nes s ess t ayaheadby l et t i ngt hem managemul t i pl es t or eswi t ha s i ngl ebackends uppor t . Thi sal l owst hem t or eachoutandt ar getdi f f er entki ndsof audi encef ori mpr ovedROI . Suchanopt i on l et saneCommer cebus i nes ses t abl i s hand bui l dt hei rbr andef fici ent l ybyal l owi ng t hem t os el lpr oduct st hr oughot herpopul arpl at f or msl i keAmaz on, Et s yet c. Omni Channelr et ai l i ngal s oenabl est hem t o r eachoutt oawi dercus t omerbas eand i mpr ovet hei rs al es .
4. Ad v a n c e dS E OF e a t u r e s TheeCommer cebus i nes si sext r emel ycompet i t i veandget t i ngyour s t or et or ankor gani cal l yi sat ought as k. TheMagent opl at f or m has bui l t i nSEOf eat ur est ol etyouronl i nes t or ebei ndexedef fici ent l y. Getacces st opr i met ool st hatl etyouaut omat i cal l ybui l dopt i mi z ed URLs , met at ags , updat eGoogl es i t emaps , et c. St udi ess how t hat youreCommer ces t or e' ss ucces sr el i esal otonbei ngr ankedi nt he fir s tpageand Magent oi st heper f ectpl at f or mt hathel psyou achi evei teas i l y.
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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop
Magent oi sanopens our ceeCommer ce pl at f or m hos t edbymor et han240, 000 onl i nes t or es . Thebi gges tadvant ageof bei ngopens our cei st hatt her ei sas t r ong communi t ys uppor twi t hexper i enceddevel oper swhoar el ooki ngf orwayst oi mpr ovet heeCommer ceexper i ence. TheMa
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Magent oi sanopens our ce eCommer cepl at f or m hos t ed bymor et han
2 40, 000 “
5 . S t r o n gCo mmu n i t y S u p p o r t
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o n l i n es t o r e s
gent ocommuni t yhasar ecor dofover 800, 000devel oper st oas s i s tonl i nemer chant swi t ht echni calas s i s t ance, exper t s ol ut i onsands t r at egi es , pr ovi deacces st o cr i t i calr es our ces , aswel lr es ol veal lki nds ofMagent or el at edpr obl ems , i ns t ant l y.
6. Cu s t o me r c e n t r i cDe s i g n Thes ucces sofaneCommer ces t or ei smeas ur edbyt heUs erI nt er f ace( UI )des i gnandUs erExper i ence( UX)t oeas eacus t omer ’ ss hoppi ngexper i ence. Thef ut ur eofeCommer ces t or esgr eat l ydepends onhow t hecus t omer sper cei vet hewebs i t e, s o, adapt i ngt ocus t omer cent r i cdes i gnsenabl esmaxi mum onl i nes t or eengagement . The Magent opl at f or m embr acescus t omerpr ef er encesandpr ovi des eas ynavi gat i on, us erf r i endl yt hemesanddes i gns , s moot hcheckout pr oces s , aut omat edl oyal t yandi ncent i veopt i ons , i nt ui t i ves ear ch f eat ur es , ups el l i ng/ cr os ss el l i ngopt i ons , cus t omers uppor tet c. t o i ncr eas eyoureCommer ceconver s i onr at esandcus t omerr et ent i on.
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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop
7 .S mo o t hOr d e rMa n a g e me n t
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Or dermanagementi sacr uci alf eat ur ef oreCommer ce s t or es , es peci al l ywi t ht hei ncr eas i ngdemandofonl i ne s hopper s . Magent oai dsyouradmi nwi t h or dermanagementpr oces s t hr ought headmi npanel . Wi t h Magent o, youcaneas i l ycapt ur e t hecus t omer ’ sbuyi ngj our ney andcoor di nat ewi t ht hem dur i ng eachs t epi nt hepr oces s . Magent oal l owsyout odefineyourpr i or i t i es / r ul esandcus t omi z et hem t o ef fici ent l ymanageyourwar ehous e/ i nvent or ydi vi s i on. I tl et s youacces sr ealt i mei nvent or y updat es , aut ogener at edor der s andot herf eat ur est os t r eaml i ne yourbus i nes soper at i onsf ori ncr eas edef fici ency.
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compl et econt r olt omoni t ort he
Youcaneas i l ycapt ur et he cus t omer ’ s
b u y i n gj o u r n e y &c o o r d i n a t e wi t ht hem dur i ngeachs t epi nt he pr oces s .
8 . T h i r dP a r t yI n t e g r a t i o n sMa d eS i mp l e Whi l eeBay' sacqui s i t i onofMagent oes cal at edi t spopul ar i t y, t hef act t hatt hepl at f or mi snow s uppor t edbyPayPal( ownedbyeBay)wasa cr uci alf act orf orMagent o’ si ns t antpopul ar i t y. I nor dert oi ncr eas e flexi bi l i t yandcr eat ear obus tonl i nes t or e, Magent oal l owsmul t i pl e t hi r dpar t yi nt egr at i onst of ul fil lt hes i t eowner ’ sneedsf oremai lmar ket i ng, anal yt i cs , s hi pment , paymentgat eways , ERP, CRM, account i ng, s oci almedi aet c. Ot hermaj ort hi r dpar t yi nt egr at i onsi ncl ude Mai lChi mp, PayPal , Wor dPr es s , Qui ckBooks , Facebook, Googl eAnal yt i csandmor e.
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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop
9. Of f e r sMu l t i L a n g u a g eS u p p o r t
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I fyou’ r el ooki ngt oexpandyoureCommer cewebs i t egl obal l y, i t ’ si mpor t antyoureCommer cewebs i t es uppor t smul t i pl el anguages . Wi t h Magent o’ si nbui l ts uppor tf ormul t i l i ngualcont entandcur r ency, i ti s anaddedoppor t uni t yt os el lpr oduct sacr os sbor der sef f or t l es s l y.
1 0. Mo b i l eF r i e n d l yWe b s i t e s Wi t ht hei ncr eas edadopt i onofs mar t phones , t her ehasbeenas i gni ficantr i s ei nt hemCommer cei ndus t r y.St udi ess how t hatbyendof 2017, t her ewi l lbeabout2Bi l l i onpeopl ewhowi l ls hopf r om t hei r mobi l edevi cesandt heUSmCommer cemar ketwi l lr each$284Bi l l i on by2020. Wi t hGoogl eannounci ngt hatmobi l ef r i endl ys i t eswi l lr ank bet t eri ns ear ches , havi ngar es pons i ves i t ebecomesmandat or y, maki ngMagent oani dealchoi cef oryoureCommer cepl at f or m.
2 B $ 2 8 4B
mo b i l es h o p p e r s b ye n do f2 01 7
Mo b i l ef r i e n d l ys i t e swi l l r a n kh i g h e ri nGo o g l e
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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop
1 1 . Ma g e n t oE x t e n s i o n s Magent ohasvar i ousext ens i onswhi chwi l li mpr oveyoureCommer ce webs i t e, pr ovi det hes er vi cesneededt oconnectbet t erwi t hcus t omer s andof f eranopt i mum eCommer ces ol ut i on. I mpr oveyouronl i nepr es enceandmanageyoureCommer ces t or ebet t erwi t hs ever alext ens i ons t hatar eavai l abl ef oreas yaccount i ng, s ear chopt i ons , pr oduct / cat al og management , payment , s oci almedi a, ones t epcheckout , cus t omer s uppor t , andmor e.
T o pBr a n d sOn
Ma g e n t o
Magent o’ ss ucces sandpopul ar i t yi sgl obal l yr ecogni z ed. Bi gbr andsl i ke Ni ke, RebeccaMi nkof f , Ol ympus , CocaCol a, For d, andNes t l eNes pr es s ohave chos enMagent ot obet hei reCommer cepar t ner sduet oi t sexempl ar yf unct i onal i t i esandoutoft heboxf eat ur es . Thi smakesMagent ot her i ghtpi ckf orbus i nes s esi r r es pect i veoft hei rs i z eor r equi r ement sasi thast her i ghtf eat ur esandext ens i onst oi ncr eas es al esand conver s i on.
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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop
Co n c l u s i o n TheeCommer cei ndus t r yhasapr omi s i ngf ut ur ewi t ht heongoi ngt echnol ogi caladvancement s . Hence, youneedapl at f or mt hati sbui l tpur el yf ort he gr owt hofyourbus i nes sandonewhi chf ocus esoni ncr eas i ngyours al es , s i mpl i f yi ngyoureCommer cepr oces st odel i verpr ompts er vi ceandenhanci ng cus t omers at i s f act i on. I n2016, Bus i nes sNewsDai l yr ecommendedMagent o ast hebes teCommer cepl at f or m. I tf ur t hers t r engt hensMagent o’ sabi l i t yt o s uppor tyoureCommer ces i t eandgr ow yours al esandr evenue. TheCommer ceShophasbeendevel opi ngbeaut i f ul , us erf r i endl yeCommer cewebs i t es , power edbyMagent os i nce2010. I fyou’ r el ooki ngt obui l d s cal abl e, s ecur e, cus t omi z abl e, us erf r i endl y, r es pons i veeCommer ces t or es , ourCer t i fiedMagent odevel oper swi t hyear sofi ndus t r yexper i encear er eady t ohel pyoureCommer cebus i nes ss ucceed.
Re f e r e n c e s ht t ps : / / www. s t at i s t a. com/ s t at i s t i cs / 183750/ us r et ai l ecommer ces al es figur es / ht t p: / / i nchoo. net / magent o/ var i eni s nowmagent oi nc/ ht t ps : / / t r ends . bui l t wi t h. com/ s hop/ Magent o ht t p: / / www. bes t pl ugi ns . com/ ar t i cl es / magent of avour i t ecms ecommer ce ht t p: / / mar ket i ngl and. com/ newcl i ckr at es t udygoogl eor gani cr es ul t s 102149 ht t p: / / www. mobi l ecommer cepr es s . com/ mobi l ecommer cecoul dr eachnear l yhal f of al l onl i nes pendi ng/ 8520320/ ht t p: / / www. ni ke. com/ au/ en_gb/ ww . ht t p: / / www r ebeccami nkof f . com/ ht t p: / / www. get ol ympus . com/ ht t ps : / / buy. s har eacoke. com/ ht t ps : / / acces s or i es . f or d. com/ ht t ps : / / www. nes pr es s o. com/ us / en/ ht t p: / / www. bus i nes s news dai l y. com/ 7709bes t ent er pr i s eecommer ces of t war e. ht ml ht t ps : / / www. t hecommer ces hop. com/ ecommer cedevel opment s er vi ces / magent odevel opment /
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3400Peacht r eeRoad, NESui t e939, At l ant a, GA30326 Phone: ( 404)5476474 Emai l : hel l o@t hecommer ces hop. com
9415Cul verBl vd, Cul verCi t y, CA90232 Phone: ( 310)2796584 Emai l : hel l o@t hecommer ces hop. com
Š TheCommer ceShop2017. Al l Ri ght sRes er ved. Thei nf or mat i ont r ans mi t t ed, i ncl udi ngat t achment s , i si nt endedonl yf ort heper s on( s )orent i t yt owhi chi ti s addr es s edandmaycont ai nconďŹ dent i aland/ orpr i vi l egedmat er i al . Anyr evi ew, r et r ans mi s s i on, di s s emi nat i onor ot herus eof , ort aki ngofanyact i oni nr el i anceupont hi si nf or mat i onbyper s onsorent i t i esot hert han t hei nt endedr eci pi enti spr ohi bi t ed.