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Breaking the Fourth Wall What if you could smoke NFTs? By Nadya Nataly
It is more than digital art. At the intersection of the metaverse virtual realm and cannabis, CampNova and The Crypto Cannabis Club (CCC), are exploring different ways to see and use art through NFTs by minting unique and non-fungible assets intertwined with weed.
Emery Morrison
Fitzpatrick explained that attaching the physical products in the latest NFT partnership makes the NFTs “redeemable” outside of the Metaverse which allows the owner of the NFT to buy CCC’s Crypto Cannabis Club Cannabis brand through CampNova.
The allure — it’s more than a digital bag of weed. Set to formally launch at the beginning of 2022, cryptocurrency, like Bitcoin, can go on a crazed cannabis shopping spree as CCC and CampNova are on the verge of breaking the fourth wall of the Metaverse. By expanding its community into CampNova’s lifestyle, technological, e-commerce, and marketing platform, CCC is launching its cannabis brand, Crypto Cannabis Club Cannabis. The brand launch is a physical integration of characters and cannabis strains that open the blockchain space into physical versions of NFTs and a new experience that hasn’t quite been defined in the space. “We have a special NFT cannabis strain so unique that when you smoke it, it digitally enhances your brain,” joked co-founder of CampNova Emery Morrison. “It allows you to experience [with your five senses] what is going on in NFTs and cannabis,” Morrison said. The launch taps into an aspect of NFTs that will turn digital cannabis strains into digital certificates of ownership that can be bought physically and sold along with the artwork. According to Ryan Hunter, an advisor at CCC, a bulk of the NFT owners in the CCC community are already cannabis consumers buying products on a weekly or monthly basis and spending more than $150 per store visit. 48
Cannabis & Tech Today // Winter 2021
virtual NFT,’’ said co-founder and CEO of CCC Kevin Fitzpatrick.
“The exciting aspect of all of this is to tie the blockchain to physical items,” said Hunter. Furthermore, Hunter pointed out there is already a community curating cannabis NFT art collections similar to the IRL cannabis community seeking premier cannabis products. By merging the NFTs into the cannabis space, the experience segues beyond the traditional smoke sesh. Morrison said it allows the NFT blockchain investors to connect with the story and content of the digitally-inspired cannabis art and IRL cannabis strains. “We’re adding physical products to NFTs because, unfortunately, you can’t smoke the
Ryan Hunter
“We’re on the cusp of something big here,” Fitzpatrick said. “Think of it like a Willy Wonka golden ticket. It’s a new wave of thinking about what the possibilities are here. Even if it means hiding NFTs in packaging to take the NFTs to new potential blockchain investors [who also want to get high on their investments].” So in actuality, one could smoke an NFT. The Crypto Cannabis Club Cannabis brand will offer a collection of weed products including hand-selected, premium, indoor-grown cannabis in eighth-ounce packages. Through its delivery partners like Yams, Hellapaxx, and Smoke On The Water, Morrison said CampNova makes the physical aspect of NFTs accessible to smokers available on CampNovaonline.com via same to next-day delivery throughout California and other legal states. Hunter also explained another unique aspect of the CCC NFT, its owners get a 30% discount when they buy the Crypto Cannabis Club Cannabis brand. Fitzpatrick said he’s hopeful the discount can eventually increase to 100% for investors owning CCC NFTs, but that might be down the road. Stepping beyond weed and art, Fitzpatrick also hinted at an app and tech project in the works expected to use the blockchain Metaverse
