MASHA TY OF ACS LABS: Driving Growth and Education in Cannatech
GHOULISH GUMMIES: Treat Yourself to Halloween Edibles (or Anytime!)
WOMEN IN CANNABIS ISSUE
TRAILBLAZING WITH TRULIEVE
Kim Rivers
Talks Cannabis & Change
Veteran.
Visionary.
Vape Leader.
O2VAPE CEO
Dana E. Shoched
WOMEN IN CANNABIS ISSUE WOMEN IN CANNABIS ISSUE
Insights from women defining the industry
CANNABIS UNDER KAMALA: What Would it Look Like?
INTERNATIONAL JOURNALISTS Discuss Global Trends
MASHA TY OF ACS LABS: Driving Growth and Education in Cannatech
GHOULISH GUMMIES: Treat Yourself to Halloween Edibles (or Anytime!)
FROM THE EDITOR
Andrew Ward Managing Editor
Celebrating the Women in Cannabis (or
As Many as We Could)
Let’s kick this special edition off with what everyone’s asking for: Some guy!
Bad jokes aside, we here at Cannabis & Tech Today hope you enjoy this special Women in Cannabis edition as much as we enjoyed putting it together. It was a labor of love that many on the team had long strived to bring to life— especially Chief Revenue Officer Jessica Ferranti—a 10-year cannabis entrepreneur. Thanks to her and feedback from other women leaders on the Cannabis & Tech Today team, we successfully featured as many perspectives and sectors in the market as possible.
It is no surprise that there are tons of amazing women in cannabis, but as the data show, there could be more. However, there is no doubt a growing number of incredible leaders, passionate people, and all-around champions of cannabis. From the C-suite to Capitol Hill to schools and hospitals across the country and beyond, women have always played a significant role in advancing cannabis access, legislation, and industry.
There’s only so much room for so many great insights. There were tons of submissions, suggestions, and conversations had in the planning for this edition. We chose to highlight some of the industry’s most well-known names and voices. Equally, we wanted to showcase some of the less often featured names in the space, many who, with their unique perspectives and potential, may become the next major players, further shaping the industry and community.
We also strived to represent the various cultures, ages, and regions driving the movement.
Did we succeed in including every person, group, industry, etc.? We got close, but no.
Does this set a bar for us to reach and exceed next time? Absolutely.
And that’s what we plan to do in these special editions and wherever else possible.
Be sure to visit our website to read extended versions of many of these articles, featuring even more women in cannabis and their insights.
SINCE LAST ISSUE…
What’s happened since the last issue of Cannabis &
Tech Today?
A lot’s gone down in weed since the last issue, and it’s only been a few months. That might be surprising in some sectors, but not so much in weed. This pace is par for the course.
Top stories included a new Democratic presidential candidate emerging, as current Vice President Kamala Harris assumed the role from President Joe Biden. Minnesota's pro-pot governor, Tim Walz, was named Harris's VP nominee. Around the same time, Donald Trump stated he was starting to agree with legalization as it spread across the nation.
Ohio opened its rec marketplace on Aug 6, with a reported $11 million in sales during the first week. Meanwhile, on the coasts, legal states like California and New York celebrated major illegal product and shop crackdowns in cities like Los Angeles and New York City.
The debate and wait game surrounding federal rescheduling continued. In July, more than 30,000 public comments were submitted to the DEA. While many GOP members in Congress continue to push back, hopes remain high that federal lawmakers will soon move cannabis to Schedule III.
That's just a touch of what went down in the past month or so.
This publication is dedicated to the dreamers, the innovators, the collaborators, and the doers — who can’t be bothered by those saying it can’t be done. Nicholas and Aria, the future is yours!
For print or digital subscriptions, visit cannatechtoday.com, or find us on popular digital newsstands and readers.
PUBLISHER/EDITOR-IN-CHIEF Charles Warner
cwarner@goipw.com
CREATIVE DIRECTOR Shane Brisson shane@goipw.com
MANAGING EDITOR Andrew Ward
ASSOCIATE EDITORS Lindsey Feth
Aron Vaughan
SENIOR WRITER Patricia Miller
CONTRIBUTING WRITERS Alex Lajas
Amanda Reiman PhD MSW
Ashleen Aguilar
Dr. Sherry Boodram
Edible Dee/Danielle Russell
Frederika Easley
Gretchen E. Gailey
Kaisha-Dyan McMillan
Marcia Pledger
Rachelle Gordon
Sara Brittany Somerset
Sara Gluck
Tami Kamin Meyer
CHIEF REVENUE OFFICER Jessica Ferranti
VP OF BUSINESS DEVELOPMENT Dave VanNiel
ACCOUNT EXECUTIVE Erika Masso
Andrew Behringer
Jimmy Chiminski
Catherine Richmond
MARKETING Deneka Scott
VIDEO/PODCAST PRODUCER Alan Tuszynski
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3-6, 2024
WOMEN IN CANNABIS ISSUE
Photo: Trumbull
Photo: Kira Derryberry Photography
Social Impact
Featured Question: The 2024 election, how much (or little) will cannabis factor into the discussion—and how much should it?
58 Are You Ready for Impact? Making the Case for Impact in Cannabis
Featured
Asking journalists the state of
Kopp, President
Amanda Reiman, PhD, MSW, serves as the Chief Knowledge Officer for New Frontier Data. With over 20 years of experience, Reiman has dedicated her career to exploring the intricate relationship between cannabis, its consumers, and society at large. Her expertise as a social scientist makes her a respected voice in the cannabis industry, particularly in understanding how this plant intersects with public policy, health, and social norms.
Marcia Pledger is a seasoned business journalist and editor based in Florida, who deeply believes in the power of information. Whether hosting cannabis conferences in Ohio or serving as the Florida state director for Minorities for Medical Marijuana, Pledger’s mission is clear: people make better decisions when they are well-informed. Her work spans journalism, advocacy, and cannabis education, all aimed at creating a more aware public.
Sara Brittany Somerset, a United Nations and cannabis correspondent, covers the cannabis sector from her unique vantage points in New York, NY, and Orange Hill, Jamaica. Her work takes her to global stages, where she reports on the intersection of cannabis policy and international relations.
Tami Kamin Meyer is an attorney and freelance writer based in Ohio. Her byline has appeared in notable publications like Forbes, MarketWatch, and Next Avenue. Additionally, she serves as the Social Media Chair of the American Society of Journalists and Authors, and tweets under the handle @girlwithapen.
Kaisha-Dyan McMillan is a California-based copywriter and journalist who has been writing about cannabis since 2016. Currently, she serves as the Senior Content Manager for the cannabis cultivation platform AROYA.io and moderates the weekly cultivation podcast, Office Hours.
Alex Lajas is an NYC-based onair personality specializing in professional wrestling content. Her dynamic approach, fueled by training from the Upright Citizens Brigade and AMDA, brings energy to platforms such as Complex, WWE, and Pro Wrestling Illustrated. You can follow Alex on Twitter @queenoftheringg and on YouTube at YouTube.com/queenoftheringwrestling.
Gretchen Gailey is the President of Project Champion, a 501c4 organization dedicated to creating “cannabis champions” in Congress to advance legalization efforts. Gailey’s career spans network news journalism, congressional staffing, and cannabis advocacy, with a focus on truthful storytelling and policy reform.
Frederika Easley is the Executive Director of the Cannabis Impact Fund and Vice President of the Minority Cannabis Business Association. She is also the producer and host of The People Are Blunt podcast. With over 15 years of experience in cannabis and missiondriven initiatives, Easley is dedicated to creating equitable spaces globally.
Rachelle Gordon is an award-winning cannabis journalist and the editor of GreenState. As an Emerald Cup judge and Budist critic, Gordon brings an informed and critical eye to the cannabis industry. She is also a strong advocate for CBD and its potential health benefits.
Dr. Sherry Boodram is the CEO and Co-Founder of CannDelta Inc., a global regulatory and scientific cannabis consulting firm. With a Ph.D. in Chemistry and extensive experience in the federal government’s cannabis programs, Boodram is a trusted advisor on cannabis regulations, licensing, and international policy development.
Danielle Russell, also known as Edible Dee, is a cannabis industry veteran and multipublished author. She has worked as a consultant and formulator since 2006, helping brands develop compliant kitchens, labs, and products. Her work emphasizes the healing benefits of cannabis, shared through books, media, and speaking engagements.
Sara Gluck is a New York-based cannabis entrepreneur and the founder of Ken Ahbus, a cannabis fashion brand. With a keen eye for business and creativity, Gluck continues to explore innovative opportunities within the cannabis industry.
Ashleen Aguilar is a cofounder of Take Root Training, a company that develops fun budtender training solutions for dispensaries and cannabis fans.
Editor’s Note: Cannabis & Tech Today is seeking writers from all backgrounds and ethnicities. Interested applicants, inquire through goipw.com/editorial-submissions
A look at the metrics shaping the cannabis business market — and our lives
The Top Five Health Conditions Women are Treating with Cannabis
By Amanda Reiman, PhD MSW
I began working in the cannabis space more than 20 years ago when we were all activists and the main point of cannabis policy reform was ending criminal prosecution. As the industry has grown in the years since, cannabis has become a symbol for issues greater than itself:
• The continued illegality of cannabis in some states and at the federal level represents racially motivated policing.
• The need for well-crafted and effective social equity programs speaks to the negative impacts of the war on drugs.
• The focus on testing and product safety shines a light on balancing regulation and personal freedom.
• The access to medical cannabis shifts focus to the dangers of opiates and other pharmaceutical drugs being prescribed without careful consideration.
A majority of Americans, including those from both sides of the aisle, now favor cannabis legalization. The most impactful discussions of cannabis during this election will not exist in a vacuum but should be tied to issues that impact most Americans.
Photos: iStockphoto
Cannabis Europa
This year’s Cannabis Europa event brought together more than 1,500 cannabis leaders, brands, investors, politicians, and other power players in London on June 25 and 26. With a goal to drive the European market further, the event featured a flurry of activity and conversations around legalized nations and what’s on the horizon for the continent and beyond.
CHAMPS Las Vegas
The 2024 iteration of the Las Vegas CHAMPS Trade Show brought together numerous names in weed, including major players, top brands, celebrities, and more. The three-day event, which ran from July 23 to July 26 at the Las Vegas Convention Center, featured several exhibition halls and nearby fun on the famed Vegas Strip.
Flower Expo Michigan
The inaugural Flower Expo Michigan 2024 brought together over 300 dispensaries and 100 leading brands. Touted as the Midwest’s premier cannabis trade show, the Aug. 7-8 event aimed to forge connections and partnerships and provide a consumption-friendly space where attendees could sample products, network, and enjoy some local food and beverages.
Babes in the Bay
The fourth annual Babes in the Bay event celebrated women’s empowerment in the cannabis industry. Taking place in Long Beach, California, from Aug. 8-11, the event was hosted by Ishqa Hillman and the Canna Boss Babes and featured collaborative content creation, networking, and a range of activities, including spa treatments, blacklight portraits, and an elevated dinner.
The 2nd Annual NYCRA Women’s Soiree
The NYCRA’s 2nd Annual Women’s Soiree was held on Aug. 15 at New York City’s THC Museum. The gathering celebrated women in New York’s cannabis industry. Music from DJ Catouellette set the vibe, setting the stage for attendees to link up with industry faves and meet new faces in a relaxed atmosphere. The rooftop event featured activations by several top brands on the rooftop deck, including food by Chef for Higher.
The Emerald Cup
The 20th annual Emerald Cup took place on Aug. 17 and 18 in Oakland, California. The two-decade-old gathering is often linked to event excellence while keeping advocacy front and center. Featuring some of the leaders in sun-grown cannabis, small farms, and regenerative agriculture, the Emerald Cup once again showcased the best in cannabis cultivation with tons more to take in during the two days, including music, art, and other folks passionate about the plant.
TeeHC Open
Cannabis Creative and Joint Venture & Co. collaborated to put on this year’s TeeHC Open, a day-long gathering of industry professionals on the golf course. Held at the Blissful Meadows Golf Club in Uxbridge, Massachusetts, on Sept. 3, 2024, the gathering aims to break the mold of typical conventions and trade shows, allowing industry leaders to talk shop and meet on the links rather than in a boardroom or an exhibition hall breakout room.
ICBC Science and Technology
The International Cannabis Business Conference (ICBC) brought science and tech leaders together for a B2B event featuring names from over 80 countries. Held on Sept. 13, the ICBC event marked the first major event held in Slovenia since the nation approved adult use laws on Jun 9.
Marketing Dos and Don’ts
Talking With Cannabis Marketing Association Founder & CEO Lisa Buffo
By Marcia Pledger
When it comes to marketing cannabis, the word “complicated” is an understatement. You want to be creative in finding ways to connect with consumers, but content that’s allowed in one state or social media platform may not be allowed in another state. That’s a problem.
These days cannabis is legal in most states, yet it’s still illegal at the federal level, so social media platforms often shun cannabis promotions. Whether it’s on a local, regional, or national level, some mainstream publications are not willing to run ads.
Cannabis business operators know the basics, such as not targeting youth or creating ads for cannabis products in ways that are deceptive, false, or misleading. They also understand ways to get around challenges such as writing blogs and articles, producing podcasts, and participating in cannabis conferences and events. However, that’s generally not enough to stand out in a crowded field of products.
That’s why Lisa Buffo started the Cannabis Marketing Association, a trade association focused on education and best practices for industry marketers. After getting into the industry in 2014 and playing a role in launching 10 cannabis startups, she realized that marketing in the cannabis industry presents challenges that other industries just don’t have to face.
Cannabis & Tech Today: What do you want marketers to think about when it comes to cannabis products?
Lisa Buffo: Cannabis is among the few retail experiences where you get to the point of sales, and they get products for you. You can’t pick up packages and compare potency, and cannabinoids have different effects.
So marketers need to remember that any
communication touch point between a business and a customer is considered under the marketing umbrella.
C&T Today: What are some best practices that you can share?
LB: Marketing laws in cannabis are pulled from alcohol for the most part. But even though there’s no medical side or wellness benefit to alcohol, there are similarities when it comes to marketing.
For instance, you won’t see ads with anyone smoking. You can see people talking in a bar in an ad, but not drinking. You can also target publications, including alternative weeklies that have more than a 70 percent adult audience.
C&T Today: Does politics play a role with cannabis marketing?
LB: Yes. The rules really depend on the political climate of where you are.
You just have to be careful, because if you get in trouble for marketing you could lose your license. Rules in Columbus may be different from Cleveland just two hours away. It’s important to check with a compliance officer or an attorney.
C&T Today: What’s your biggest takeaway after focusing on marketing for a decade?
LB: The bottom line is you want to build trust, which includes education and good two-way communications with customers. I see too many people who compete with price or marketing, and it becomes a race to the bottom.
Education and trust-building is so important,
and that involves listening and getting questions answered. That’s why when it comes to retail and point of sales, budtenders need to be thoughtful when talking to customers to help them get their questions answered.
Whether it’s PR, customer service, or providing information in the waiting room, it’s all important. ❖
Compiled by C&T Today Staff
FEATURED QUESTION:
From your perspective as a journalist, what is the state of cannabis culture, law, and/or business in your country or region?
Jessica Reilly, Cannabis Writer and Editor, Fat Nugs Magazine (U.S.A.)
America leads the world in cannabis normalization.
Despite the patchwork of laws at the state level mismatched with federal regulations, over half of Americans live where weed is legal in some capacity. You need only look at Snoop Dogg at the Olympics to see how normal cannabis has become in American culture.
Addison Herron-Wheeler, Co-publisher and Editor-in Chief at Outfront Magazine (OFM) (U.S.A.)
The cannabis industry in Colorado is suffering. Many people who used to regularly advertise with local publications and support their community are no longer able to justify staying in the state or in business at all. On a broader scale, I’ve met folks from California who said they relocated here because cannabis is struggling even more there. Cannabis journalism used to be a lucrative avenue for writers, but that has also mostly dried up as the businesses and advertisers struggle.
Katherine Wolf, Cannabis Journalist (U.S.A.)
As a journalist in the space, it’s exciting to see more experiential events and activations that cater to niche interests and create communal experiences, from puffand-paint classes to fine dining dab dinners and smoke-friendly spa experiences. These types of events highlight the aspects of culture that have always been a part of the cannabis scene, now making them accessible to everyone.
Debi Facey, Journalist (Canada)
The industry has flourished, presenting consumers with products tailored to their diverse preferences. Despite these advancements, the sector still grapples with regulatory hurdles and the black market. Furthermore, the traditional underground cannabis culture has waned as commercialization and stringent regulations have reshaped the landscape. I’m hopeful we can again create a culture that will be vibrant, engaging, and educational.
Larissa Barbosa, Journalist and Founder, Briza27 (Brazil and South Africa) Operating in the Brazilian and South African cannabis industries, I’m in a privileged position to witness a fascinating dynamic in the global South. Despite Brazil and South Africa taking very different legislative paths—Brazil slowly decriminalizing small amounts as South Africa fully legalizes personal use—both countries share an incredible ability to navigate the so-called legal gray area. While the laws evolve slowly, creativity and entrepreneurship soar high!
Lydia Kariuki, Cannabis Journalist (Africa)
In Africa, 12 countries have legalized industrial hemp, but only South Africa has legalized private cannabis use. Adult-use cannabis remains a taboo topic, with political and religious leaders holding onto the delusion of a “marijuana-free” society.
It’s time for Africa to have an honest conversation about the cannabis plant and stop
hiding behind the pretentious hemp narrative.
Laura Ramos, Journalista (Portugal)
Portugal is one of the largest producers of medicinal cannabis in the world and an international reference in this industry, having decriminalized all drugs in 2001. However, despite exporting several tons of cannabis per year, few medications are available in pharmacies for Portuguese patients, and adult users are still being arrested for growing a few plants at home. Therefore, people are still forced to turn to the illegal market.
The situation with CBD is also uncertain, with unclear regulations in many European countries. It is necessary and urgent that Europe set standardized regulations for all countries, in order to allow this promising industry to facilitate access to all those who need the plant.
Sara Brittany Somerset, Ph.D. UN and Cannabis Correspondent (U.S.A.)
Amidst the escalating push for nationwide cannabis legalization, legal minds have been exploring novel strategies. Article V is a promising avenue to contest federal prohibition. A convention of 34 states is a prerequisite, with the ratification of 38 states being the pivotal step to overturn the current scheduling.
As of July 2024, 24 states, three U.S. territories, and Washington, D.C., legalized adult use. As of March 2023, 38 states, four U.S. territories, and Washington D.C. have legalized cannabis for medical use. With this momentum, it is time to utilize Article V to attempt to make medical marijuana federally legal.
Game On
How Role-play and Scavenger Hunts Elevate Budtender Skills
By Ashleen Aguilar
“What kinda weed is good for sex?”
That was the first question I got from my second customer ever as a budtender in 2016, shortly after adult-use cannabis was legalized in my home state of Washington. He was a huge, red-faced, jovial biker in leathers and fringe, his arm around a similarly huge and jovial woman. They exchanged devious grins as I thought through my options.
Weed for sex? I haven’t been trained for this!
Well, what do I like when I’m high and having sex?
Literally anything—being high and having sex is awesome.
But what would make it even better?
Something that makes your skin extra sensitive, gets you out of your head, velvet smooth body high…indica, indica, indica…
The exact strains escape me now, almost 10 years later, but the leather-clad couple rode off together with a plain white paper bag full of prerolls that would give them some variety of luscious body feels for their weekend of fun.
The dispensary where I worked had been open less than a year, and the industry as a whole had only been operational for a few months before that. Washington was one of the first U.S. states to legalize adult-use cannabis, with the first licensed dispensary doors opening in Seattle in July 2015. The industry was young, incomplete, and unestablished.
In so many ways, it still is.
I was lucky in that situation with the bikers to already have a good basic knowledge of common strains and how they should feel. On the second day on the job, I hadn’t had any
training related to the plant or products—just basic retail stuff, like where the panic buttons are and how we find our schedules. I was hired with the expectation that I already knew everything I needed to know about weed.
That’s a pretty standard expectation, as we learned from our 2023 survey on budtender training, which reported 25% of respondents saying their onboarding training was okay but left them with many unanswered questions.
“When I started as a budtender, I had already taught myself more than what anyone running
the dispensary knew,” said one survey respondent. I read the binder they made that was lacking much value, created budtender training programs, and taught budtender training the whole time I worked there. I really felt that it was important we understood it better to really be able to help people well.”
Between generally high taxes, high service fees, and financial restrictions for cannabis companies, dispensaries have been reluctant to prioritize staff education, instead relying on the budtender to educate themselves (at personal expense).
Photo: iStockphoto
But when we look at research about how sales and product knowledge training impacts a population of salespeople, close rates almost always increase when leadership invests in training. So why aren’t dispensaries investing in training for their staff?
My theory is that much of the training out there hasn’t been adapted to a retail setting, so it’s not very valuable to dispensaries. It’s not sales training—it’s compliance and product knowledge-based. This is important information for a budtender to know, but it’s not helping dispensary leadership teach their staff about the actual brands and products in the store.
When we wrote our budtender training course, Root Knowledge: A Budtender’s Guide to Cannabis, we left out the compliance (which
varies from state to state) in favor of information that would prepare any new budtender for the wide range of questions they will be asked.
Then, when we expanded into our dispensary program, A Trainer’s Guide for Cultivating Dank Budtenders, we turned to gamification to help staff trainers connect that basic knowledge— foundational cannabis science, product knowledge, sales, and customer service techniques—with the vendors in their unique market.
Here’s the thing about gamification.
A Harvard Business School study found that gamifying education—turning training into fun, interactive, challenge-based learning experiences—increases employee engagement, information retention, new clients, and even revenue. The data also suggest that leadership
involvement in a gamified training platform correlates to higher performance among the group.
Budtenders already love to learn about the plant. When we develop ways for them to have fun learning, we’ll have budtenders who are not only well-educated but also highly motivated and engaged, which leads to better service, loyal customers, and more sales.
What sort of learning tools speak to the stoner mind?
Games. Pop quiz questions. Scavenger hunts. Role-play.
A role-play scenario, for example, might look like the trainer saying, “I’m a woman in my 60s looking for something to help me sleep. I don’t want to inhale anything, and I can’t eat sugar.” The budtender would search for a product that would help her find rest according to those parameters.
Utilizing these sorts of activities allows new hires to build connections with the hundreds of products in a dispensary quickly and deepens basic cannabis knowledge to a practical, useful level. Not only that, this practice prepares budtenders to think on their feet to find products that satisfy each customer.
These games can even be used beyond an onboarding training period. Staff trainers can use scenarios and product scavenger hunts intermittently throughout a month or quarter to keep the team on their toes and feeling sharp. New options can even be written to help train a crew beyond the basics, such as on new vendors or product types.
Sales training works, and the cannabis industry is still establishing standards for what this should look like. It’s clear from my early days in the industry—comprehensive budtender training is essential, yet it’s largely missing from multiple markets across the U.S.
When dispensary owners invest in budtender training programs, they will empower staff to confidently guide customers, setting a new standard for cannabis retail and ensuring the industry’s continued growth. It’s time for dispensaries to prioritize effective budtender education. ❖
Photos: iStockphoto
Pioneering Women in Cannabis Tech
Highlighting Those Driving Change and Community
By Jessica Ferranti
When I sat down to put this article together, my intent was to showcase the female powerhouses that were unapologetically breaking glass ceilings every day within tech. What a mouthful of cliché buzzwords, right?
While helping put together this special edition and discussing the importance of women in the workforce, something occurred to me and a friend: When male CEOs are introduced, their introductions are almost inevitably very matterof-fact. The raw strength and power behind being introduced with a C-level designation speaks volumes entirely on its own. When female CEOs are introduced, a peculiar phenomenon occurs: a strange, innate desire to include countless extra adjectives. Almost as if to compensate for a lack of a certain appendage or as a justification, if you will.
The women I had the privilege of spending two hours with became a highlight of my time here at Cannabis & Tech Today. Instead of showering each other with topical questions and answers that feed into this need to justify the “why” behind our titles and success, four intellectually generous professionals from different sides of the industry came together and showcased a cannabis community fostered by women.
Collectively, we touched on our female perspectives and experiences as women in leadership roles, the weight of mentorship, and naturally shifted to another key thing that binds us: our knowledge, expertise, and passion for cannabis, technology, and innovation.
Joining our roundtable was Tracee McAfee, CEO and co-founder of Cryo Cure, an awardwinning cannabis drying and curing technology
company. McAfee emphasized the necessitydriven innovation behind their process.
“Watching how the plants dry and degrade, I knew there had to be a better, faster, and more efficient way,” McAfee said. It became clear to her that one of the biggest investments of a farm’s crop lies in the back-end process of drying and curing, and that’s where she began seeing issues ranging from powdery mildew to insufficient space.
McAfee added, “Our technology was developed to address these issues by making the process faster and more efficient, taking you
from weeks to literally hours to get it out the door.”
Technology plays an instrumental role in nearly every industry in this day and age, and cannabis is certainly no exception. As I’m sure plenty of folks from the legacy industry can attest, a lack of ability to gather data, track inventory, create consistencies in product manufacturing or internal processes, among other necessities, can grind business operations to a halt.
With that, our roundtable wouldn’t have been complete without Dawne Morris, CEO and
Dawne Morris
co-founder of Proteus420. Morris made it her mission to transform and revolutionize enterprise resource planning (ERP) and pointof-sale systems for cannabis retailers, giving them a true sense of control over their day-today operations.
Since their launch in 2008, Morris and her team approached the cannabis industry with a keen focus on control—particularly on inventory and cash. “We recognized the need for a foundational understanding of how to run a business, particularly in an unregulated market where it was federally illegal and state legal,” Morris said.
Looking ahead, Proteus420 is at the forefront of evaluating the application of future technologies leveraged in other mainstream industries like AI, nanotechnology, and blockchain into their systems to continue advancing the industry. Over the years, the business evolved from the common seed-to-sale model to a new perspective entirely: cultivationto-consumer. With consumers becoming more educated about the products they purchase, an
overcompensate to be heard, Morris added, “I’ve had to navigate male-dominated industries by making noise and asserting myself. One pivotal moment for me was when I stood up to a male colleague who disrespected my boundaries. That experience taught me not to shrink myself.” Morris noted that she frequently sees many of the same challenges in cannabis as she faced in other industries but has learned to assert herself, make her presence known, and not be afraid to challenge the status quo.
educational component has been—and will continue to be—key in pushing forward into federal deregulation.
Time seemed to be abstract while delving into tech, and for a moment, we all caught a glimpse of how minute gender can be in a room where knowledge and expertise take the front seat. While some of us wish that it didn’t have to be part of the conversation, discussing sensitive topics like gender and acknowledging disparities that still exist absolutely continue to empower women like us and help keep our community uplifted and thriving.
McAfee described scenarios in which she personally experienced gender bias, such as having people gravitate toward her husband, assuming he was the CEO. In fact, despite my confident and assertive nature, it made me recall several instances of my own where male employees of mine were assumed to be the decision-makers without any sensible reason other than their gender.
Describing her journey of feeling the need to
On how the future of women in the cannabis tech sector could evolve, Morris spoke of never making yourself small, and if something doesn’t exist, to not be afraid of inventing it. McAfee agreed, saying, “Don’t be afraid. Do what you love. There are so many opportunities in this field, and you don’t have to be a grower or work in an office. Find your lane and don’t give up.”
The actions we take in leadership to actively encourage more diverse workforces can become our inherent superpower as an industry. Different voices and experiences across various genders, races, and creeds allow us to shape a more inclusive and equitable future, where women and other incredible people can lead, innovate, and set new standards for success and contribute in ways we can only imagine to be possible. ❖
This is an excerpt from an interview featuring Tracee McAfee, Dawne Morris, Deneka Scott, and Jessica Ferranti. Visit cannatechtoday.com for the full interview, or check out the Cannabis & Tech Talks podcast to hear the conversation.
Tracee McAfee
Deneka Scott
Jessica Ferranti
— SPOTLIGHT — Masha Ty, ACS Laboratory
By Sara Brittany Somerset
For over 20 years, Masha Belinson, AKA Masha Ty (pronounced “T”), has resolved significant challenges for Fortune 500 companies in the areas of omnichannel marketing, eCommerce, application development, compliance, talent acquisition, resource planning, and brand activations. Ty brings her passion and experience to the cannabis and psychedelics sectors.
Armed with a Bachelor of Science in Business Administration (BSBA) from American University and a Master of Business Administration (MBA) from George Washington University, Ty’s qualifications are a testament to her readiness to tackle the challenges of these developing sectors.
Ty works across sectors for cannabis and hemp compliance, entheogens research, and analytical testing for the Drug Enforcement Administration (DEA) and International Standards Organization (ISO/IEC 17025:2017) accredited, ACS Laboratory, which tests flower, concentrates, extracts, beverages, transdermal patches, vapes, inhalers, topicals, gummies, and almost any other product imaginable.
It is considered crucial by health and safety officials to avoid purchasing products that are not tested by an ISO-accredited and DEAregistered lab.
As a pioneering facility in the cannabis testing space, ACS was founded in 2008 as a clinical laboratory, pivoting to the first cannabis testing laboratory in Florida by 2018. Six years later, ACS’s clients regard it as one of the most prominent cannabis and hemp third-party testing and compliance laboratories.
Utilizing its vast experience in highcomplexity laboratory tests, ACS developed
proprietary testing methods for cannabis, hemp, and their derivatives as well as kratom and mushrooms.
At ACS, Ty is pivotal in managing corporate growth through digital marketing and education. Having published dozens of peerreviewed blogs, bridging the gaps between applied and analytical science and product development, her efforts have expanded the ACS testing scope from purely cannabis and hemp to mushrooms and kratom. The result has been an accumulation of more than 1,800 clients with a highly successful retention rate. She collaborates with brands on lab testing for compliance, product development, and trend anticipation. Her expertise is instrumental in helping clients set up DEA permits for shipping psilocybin-containing mushrooms domestically and internationally, and managing those relationships.
Passionate about diversity, equity, and inclusion (DEI), Ty also co-founded CannaFamilia with the ethos of “a healer in
every home.” CannaFamilia focuses on patient navigation and cannabis wellness education through pre-recorded, TV-quality variety shows in Spanish, with expansion plans to include other languages including Russian, German, and Portuguese.
Notably, Ty was a vital founding team member for a groundbreaking ketamine telemedicine platform which was later sold to a public company in Canada.
Ty’s unwavering commitment to mentorship and guidance is evident in her pro bono work with patients and consumers. She assists them in interpreting certificates of analysis (COAs), commonly known as “test results” for cannabis, hemp, mushroom, and kratom products. By reviewing COAs, Ty helps people make informed choices and select the right products for their specific needs.
Ty is the proud parent of five dogs, including two nervous rescue animals. In her spare time, with necessity being the mother of invention, Ty is working on developing a High Frequency Pets platform that will unify like-minded dog owners with product makers and provide valuable insights for plant- and fungi-based dog products.
Her commitment to the health and wellness of animals and people alike is evident in her work creating new roadmaps in psychedelic research, integration, and set and setting. Set and setting refers to the mindset and the physical and social environment in which a person has a psychedelic experience, and her efforts are a testament to her innovative spirit and dedication to pushing boundaries in her field. ❖
Ty is speaking at The CLAB 7th Annual Conference on October 14-15 at The Diplomat Resort in Hollywood, Florida.
— SPOTLIGHT — Creative and Innovative: That’s the Name of the Game
Alexandra Morris, president, co-owner, and creative director of the Buffalo, New York-based firm IV Thought, drives innovation with every challenge. From revolutionizing packaging like the Pop-Vac Jars to leveraging her experience beyond cannabis, Morris knows what it takes to stay ahead in business. Cannabis & Tech Today spoke with Morris about these topics and more in a recent interview.
This interview has been edited for length and readability.
Cannabis & Tech Today: How do you balance leadership and creativity as CMO and CoOwner of IV Thought?
Alexandra Morris: Balancing leadership and creativity as the CMO and Co-Owner of IV Thought involves a strategic approach that combines vision, collaboration, and adaptability. Through years of product development, business ownership, marketing experience, data collection, and being entrenched in the entire business of IV Thought/Pop-Vac Jars, I have learned to first establish a clear vision. It's all about what the customer wants: Make great products that solve a problem and get the message out.
Have a clear vision that is understandable to your team and your consumers; that is the recipe for great leadership and creativity.
Once the vision can be clearly articulated, collaboration is key. Communicating within your team, allowing them to be part of the creative process, makes them feel invested in the company and valued.
Being flexible and adaptable is also huge. As both the CMO and co-owner, it would be easy to be overloaded. I try to look at the big picture and consider how each of these things will get us closer to our vision/goals or not. Make decisions and move on.
C&T Today: How has your experience in
fashion, medical, and other industries influenced your work in cannabis?
AM: My experience across various industries, including fashion and medical, has provided a diverse skill set and a unique perspective that significantly influences my work in the cannabis sector.
The fashion industry really honed my understanding of consumer behavior/ preferences and awareness of upcoming trends. I now have a distinctive ability to foresee upcoming trends, not only in fashion but in all industries, and apply or use them in our product development and marketing for the cannabis industry.
Working in the medical and food industries was a serious and important education in quality and regulation. It taught me how imperative these are when creating a product, regardless of the industry. Obviously, cannabis is a heavily regulated industry as well, so my familiarity with navigating compliance issues is invaluable.
I have been able to translate these lessons into our brand vision. Our brand-building efforts focus on customer trust in our products. Our mission is to provide high-quality products that work all the time while incorporating style and simplicity.
C&T Today: What inspired the creation of PopVac Jars, and how do they solve a problem in the cannabis industry?
AM: Pop-Vac was a co-development with my business partner and husband, Samuel Morris. Between us, we have developed more than 350 products over our career together.
The inspiration was simple. We were designing and supplying packaging products to the cannabis market, and freshness and shelf life were serious problems. The need to solve that problem was the inspiration for the creation of
Pop-Vac. We put our heads together with our incredible engineering team, coupled with a lot of hard work and testing, and the Pop-Vac was born.
We recently built a new facility solely to inspect, wash, and package Pop-Vacs. This was all to answer the problem of our customers having to wash all their jars in-house before they could fill them. Pop-Vac now saves our customers time and money because all Pop-Vacs come pre-washed and sealed, meaning they are ready to fill upon delivery.
C&T Today: What advice do you have for women looking to enter the cannabis industry, especially in product development and marketing?
AM: My advice for women looking to enter the cannabis industry would be to learn and observe everything you have the opportunity to. Experience and knowledge are everything. You will be surprised how things you never imagined would be useful or helpful to you will become relevant time and time again.
If it is your goal to work in the cannabis industry at any level, start where you can, gain the knowledge that is around you, and work hard. It will serve you well in the future. ❖
By Jessica Ferranti
— SPOTLIGHT — Plants, Passion, and Progress: The Dale Bellisfield Story
While she may not be a household name in the cannabis industry (yet), Dale Bellisfield’s honorable decades-long pursuit to bridge the gap between ancient wisdom and modern medicine has produced profound, intangible benefits that will last us generations to come.
As a young girl, Bellisfield recalls a core memory of being captivated by the peculiar scent of root beer from the sassafras roots in her family's backyard. So distinct and powerful, it laid the foundation for a lifelong passion in herbalism. It was only when she embarked on a journey of facing her own health challenges that a career path in plant medicine was ignited. “I truly understood the power of plants”, she said.
Bellisfield began an apprenticeship with renowned herbalists and practitioners, from Wise Woman Robin Rose Bennett, Cherokee David Winston to Lakota Tieraona LowDog, MD and Chinese herbalist Anastasia White. Bestowing their knowledge and expertise upon her, Bellisfield immersed herself in a range of ancient medicines and healing traditions.
Becoming the very first herbalist nurse at Barnabas Medical Center and Hackensack University Medical Center, her unique, dual expertise allowed Bellisfield to begin narrowing the divide between the use of holistic and conventional medicines as a true pioneer.
“There aren’t many of us herbalist nurses,” Bellisfield explained. “I’ve spent my career helping patients understand that herbal medicine is about more than just swapping an herb for a drug.”
Her journey into the cannabis world began unexpectedly when she met her partner Jerry Eaton, a cannabis botanist, just before undergoing neck surgery. “I had surgery, and
Jerry made me a CBD tincture,” Bellisfield recalled. “It helped me get off opioids within four days, and I knew we could create something special together.”
With the launch of Canncestra, her vision has come officially to life, offering groundbreaking topical products that blend traditional healing modalities with cutting-edge innovation to heal and inspire. Collaborating with a pharmacologist, Bellisfield and her team developed a breakthrough encapsulation technology that allows their CBD-infused topicals to penetrate deep into muscles and joints.
“Most topicals just sit on the skin,” Bellisfield explained. “Ours go beyond that barrier, delivering real results.” After years of treating ailing patients with plant medicine in conjunction with conventional medicine, her work has found a permanent home in Canncestra.
From Bellisfield ‘s years working with the Mohawk and Cherokee nations, Canncestra’s mission is not only to deliver effective products but also to give back to those very communities. A portion of their profits is dedicated to supporting indigenous cultures that have kept plant-based medicine alive.
“We live near the Hopi and Zuni people in Arizona, and it’s important for us to honor those traditions,” she said.
From the sassafras roots of her childhood to the cutting-edge CBD topicals of Canncestra, Bellisfield’s passion for plant healing has only grown in strength.
“Plants have always been my teachers,” Bellisfield said, adding “and now, I get to share that wisdom with others in a way that bridges both tradition and innovation.” ❖
As the industry continues to grow and evolve, having a solid understanding of crop steering and cultivation science is crucial. As a craft indoor cultivation facility, agtech allows Alibi to dial in fertigation and environmental settings so we can maximize production and quality. These efficiencies will allow us to continue to be competitive in an ever evolving market.
Anderson, Ohio
Operations Manager, The Cannabist Company “AgTech is transforming cannabis cultivation and production for our facilities and optimizing supply chain throughput, especially with plant centric control and automation systems managing our lighting, humidity and feeds. In our Mt. Orab facility in Ohio, where many of the team are tech-savvy, these systems allow us to fine-tune growing conditions for our cultivars. With these agtech tools, we can adjust everything from lighting schedules to room temperature, optimizing yields and ensuring top-quality products. This precision means we can focus more on plant care, boosting our supply chain as we expand with the launch of adult-use sales in the market and deliver more and better-quality cannabis.”
In today’s cannabis world, AgTech has become significantly more important in many areas, including making it easier to read your plant and understand the ins and outs of what your plant is producing. You can target areas to optimize your yields, which is where we are seeing the impact it’s creating in the supply chain. A lot more cultivators are learning how to crop steer to produce better crops and optimize their yields. We are seeing the market flood with a lot of great flower. Overall I’d say there are plenty of other factors to be successful in today’s market but having the help of any AgTech can significantly help a company if you know how to use it for your benefit.
Katye
Facility
Irene Villanueva, is the Director of Cultivation Operations at CAMP by The Source Nevada
Jaime Soares Champions Cannabis Finance
Jaime Lyn Soares, president of High Times Accounting, is a veteran accountant, servicing various traditional sectors as a financial services provider. That expertise led to the founding of her venture, alongside collaborator Claire Burkard. What started out as a temporary accounting project with a dispensary led to the founding of High Times Accounting in 2022, providing expert financial management services to the budding cannabis sector, with a primary focus on New England. The venture was launched as a separate entity to keep the plant services separate from their accounting work in other sectors.
The Massachusetts-based venture offers cannabis brands a range of financial services, including bookkeeping and payroll services to tax filing and preparation, with a focus on small to medium companies. The firm handles clients’ taxes, payroll, bookkeeping, and sales tax filings, with a specialty in setting up financial systems so clients can avoid costly fixes down the line.
“It costs them a hell of a lot more money to fix the problem after 12 months than it does if we were to do it right away because we’re doing it properly in the beginning,” Soares said during a
recent episode of the “Cannabis Tech Talks” podcast.
High Times Accounting also partners with specialized payroll companies to ensure clients can process payroll smoothly.
Family Inspired
Cannabis proved to be an intriguing sector to Soares, who was influenced by her daughter to enter the space. After seeing her daughter’s firsthand relationship with cannabis, Soares saw an opportunity to launch her business while, more importantly, deepening their connection.
“That was something that brought us together,” she said, adding, “And so that’s how I decided, yeah, let’s go into it.” The move helped the family grow tighter, while benefiting operators in the New England region.
“I’m glad we decided to move into it because they need more accountants in this field,” Soares said.
Rescheduling’s Potential Impact
Like most in the industry, Soares keeps a close eye on federal rescheduling developments. If legislation were to pass, Soares, who operates in Massachusetts where 280e is no longer applied to cannabis, sees a significant impact on the industry.
“It is going to make it so that
smaller businesses, other payroll companies, other banks, can now jump in if they want to,” she said, adding, “They don’t have to go through all of those extra provisions to be able to manage it.”
With more banks entering the field, Soares expects bank costs to
drop while business revenues increase, saying that cannabis businesses will have increased options to choose from.
Soares said, “It’s going to have a huge impact, and I’m honestly excited to see what the impact is going to be.” ❖
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FEATURED QUESTION:
With potential changes in cannabis laws and banking, what will the cannabis market look like in 2025, and how will these changes (or lack thereof) impact it?
Stacy Litke, VP of Banking Programs, Green Check
The passage of either SAFE
or SAFER
Banking would better connect more cannabis businesses to more financial institutions, which would improve the products and services available as well as the monthly pricing. The rescheduling of marijuana has the potential to greatly reduce the tax burden on the industry and improve profitability. Stronger profitability will then position the cannabis industry for better opportunities for capital and quicker payment cycles, both of which would have a positive ripple effect. That said, neither of these changes will result in any less compliance burden for financial institutions, so whether or not any regulatory change happens, there will still be an expectation of enhanced due diligence and monitoring of activity.
Jeanne M. Sullivan, Chief Investment Officer, Arcview Ventures
As a longtime
Venture
Capital Investor, we relied on banking and institutional capital to help drive value for our portfolio companies. With the move to Schedule 3, “some” relief comes to our sector: potential ease for essential banking services. But one of the best results will be
improved profitability— generating cash for marketing and other services, bringing new life to our sector. Hopefully, this is a step toward de-scheduling—now that is what we need to thrive.
Ashley Ciccel, Co-founder and CEO, Higher Innovation. The potential positive changes of de/rescheduling and banking laws will lead to larger accessibility of cannabis. Regardless of movement federally, cannabis consumption is not going anywhere, so what we can do as leaders is create pathways for confident consumption as new users explore what the plant has to offer. With regulatory and banking changes, this should lead to more transparency and education to the consumer, making the market size continue to grow.
At Higher Innovation, we are anticipating a shift into more mainstream social consumption for consumers which will push brands into innovation around how to meet the ever evolving consumer demand. 2025 and beyond you will see cannabis move into a more active and vocal point of daily life instead of hiding in the back corner.
Janet
Matula,
Executive, Gelato Canna Co.
The reclassification of
cannabis signals [a] change in federal attitude toward the plant, but without passing the SAFER Banking Act or completely removing cannabis from the federal government’s list of controlled substances, financial and banking struggles will persist. One bright side of Schedule III is the potential financial relief through the nullification of Section 280E of the Internal Revenue Code, which prevents cannabis businesses from claiming tax credits and deductions for expenses they incur in the operation of their business. 2025 will be a mixed financial bag for the industry.
Aubrey Amatelli,
Founder and CEO, PayRio
The passage of the SAFER Banking Act has the potential to revolutionize the cannabis industry’s financial landscape, benefitting not only our dispensary customers but also ancillary companies that support the industry, like PayRio. This legislation would provide affordable banking solutions to businesses, most significantly impacting small single-location dispensaries, allowing them to transition beyond cash-only operations toward digital payment offerings. With the SAFER Banking Act in effect, our community will be empowered with the opportunity to increase revenue, reduce cash-related risks, and enhance customer satisfaction with diverse payment options.
Paula Savchenko, Esq., Founding Partner, Cannacore Group and PS Law Group
If cannabis is rescheduled to Schedule III under the Controlled Substances Act, current operators will be able to utilize prior inaccessible benefits as Section 280E would no longer apply. From Research and Development (R&D) tax credits to deducting state and local taxes paid, operators will be able to use the surplus of money to finance areas of their operations, such as research and development or community initiatives that may not have been prioritized due to the harsh taxes applied to their operations.
In regards to banking, rescheduling cannabis would not provide an immediate relief to the legal obstacles operators face when trying to work with financial institutions as cannabis would still remain a scheduled drug; however, it may improve the prospects of legislation such as the SAFER Banking Act from being approved by Congress. In the event cannabis is rescheduled to Schedule III, it is paramount that Congress creates in-depth safe harbor provisions in the proposed bills to ensure the majority of financial institutions are protected rather than only provide protections to a minute number of banks as it would fail to address the bigger issue at hand. ❖
2024 HINDSIGHT:
Putting VP Harris’ Evolving Stance on Cannabis into Context
By Kaisha-Dyan McMillan
President Joe Biden’s decision to step down and hand the reins of the Democratic presidential nomination to Vice President Kamala Harris was nothing short of unprecedented. The first woman, the first African-American, and the first person of South Asian descent to become VP now leads the ticket. After choosing Minnesota Governor Tim Walz as her running mate, the ticket is the first from a major party to call for cannabis legalization. But where Gov. Walz is lauded for signing cannabis legalization into law in his home state, Vice President Harris’ record shows a more complicated arc.
Harris was a career prosecutor, served as Deputy District Attorney in Alameda County, and then was the DA in San Francisco before becoming California’s first woman, first Black person, and first Asian attorney general. Though Harris has demonstrated a shift toward cannabis reform in recent years, career markers such as her law enforcement background and lack of support when she was DA for an adult-use ballot measure in 2010 add fuel to the discourse on whether Harris’ cannabis evolution should be viewed as progressive, or problematic.
“I think that Vice President Harris’s record tracks with the public’s record, to be honest,” said Cat Packer, director of drug markets and legal regulation for Drug Policy Alliance.
“We’ve seen public opinion on marijuana legalization change drastically, even just in the past 10 years.”
Packer said that Harris has gotten some heat for the role she played enforcing cannabis-
Official White House
Photo by Polly Irungu
related policies, “but if we look at those practices in context, those are in line with what other politicians and policymakers were doing at the time.”
California NORML Deputy Director Ellen Komp agrees. “She evolved as the country did. Her role also evolved,” she explained, adding that as San Francisco’s DA, “Harris adopted her predecessor Terrence Hallinan’s liberal views on medical marijuana.” She added that Harris has supported medical marijuana and left dispensaries alone. Komp, an advocate since 1991, cited Paul Henderson, who headed up Harris’ narcotic prosecution at the time, and said that their policy was not to put anyone in jail for mere possession.
“Very few people were incarcerated, even during her time as DA,” he said.
As a senator, Harris co-sponsored and championed the passage of key reforms, including the SAFE Banking Act, the Marijuana Justice Act, and the MORE Act. As Vice President, she convened a marijuana roundtable to discuss reform and encourage states to follow President Biden’s lead in pardoning those convicted of simple possession—a move considered by many to be more symbolic than impactful—demonstrating her willingness to change her position. To the advocates we spoke
with, that in itself is progress.
“Evolution is always a positive thing. We wouldn’t want leaders who are not open to change,” said Stephanie Shepard, director of advocacy for the cannabis reform nonprofit Last Prisoner Project. “Some may say pardons haven’t done enough, and they’re correct, but it’s a step in the right direction; it’s more progress than we have had prior. To think that overnight we are going to solve this decades’ long history of cannabis criminalization is unrealistic.”
Packer believes Harris is in the unique position of being able to use the momentum created by the pardons and rescheduling that began under the Biden-Harris administration to take bolder action.
If elected, Packer feels Harris could create a national commission to advance equity in federal marijuana reform.
“She could use this as a means to engage with communities that have been most impacted by cannabis criminalization to get them to weigh in, start to have conversations between impacted stakeholders and federal agencies,” she said.
Even though 88% of Americans support legalizing cannabis for medical or recreational use, “it’s still hard to get it prioritized in Congress and elsewhere,” Komp said. “So
having someone like Harris, who has been out front for legalization, I think, could help a lot in the bully pulpit. We’ve never had a woman behind the bully pulpit as president.”
For Shepard, there’s no question about what Harris’ first step should be if elected.
“First and foremost, release the 3000 prisoners that are incarcerated at the federal level,” said Shepard, who was federally incarcerated herself. She added, “I would have never thought five years [after my release] that I would still be fighting this fight.”
It’s crucial that citizens use well-vetted sources to conduct their own research. Sources like the Last Prisoner Project have created social media posts educating viewers about Harris’ and Trump’s positions on marijuana. Other valuable sources that help voters debunk misinformation include NORML’s Smoke the Vote guide, Drug Policy Alliance, and United for Marijuana Decriminalization.
But we can also benefit from recognizing the historical significance of this moment.
“We have the first major party candidate to support legalization and it’s a woman, and it’s a woman of color,” said Komp. “To me it’s just a sign that the times, they are a-changing in so many ways.” ❖
Tim Walz
Cat Packer
Ellen Komp
Delta-8 is a Rollercoaster of Controversy
By Tami Kamin Meyer
“There is a serious lack of education in public officials as to what they are trying to regulate and (they) don’t want to take the time to really learn about it,” said Craig Katz, government relations and compliance manager of CBD Kratom, the largest privately held cannabis retailer in North America. Katz was referring to governmental attempts to outlaw delta-8 products, which would affect “most family farms.”
Delta-8 THC, a natural cannabinoid found in marijuana plants, was discovered in the 1940s. It appears in small amounts, and scientists have since learned how to extract and isolate the cannabinoid for use in other products.
Although delta-8 has existed over 80 years, it has experienced a huge uptick in popularity since hemp became legal under the 2018 Farm Bill. That legislation defined legal hemp as containing less than 0.3% THC. Hemp or any other plant containing more than 0.3% THC is considered to be marijuana.
Meanwhile, countless delta-8 manufacturers and retailers have proliferated since 2018. The demand is clear: sales for hemp-derived cannabinoids in the U.S. alone grew from just over $200 million in 2020 to nearly $3 billion in 2023. According to Katz, worldwide demand is more than nine times that, at $28 billion annually.
Katz is dismayed that the 2024 Farm Bill is “languishing in the House and Senate due to the malaise in Congress.” The legislation contains The Mary Miller Amendment, which bans almost 95% of all ingestible hemp products currently on the market. On July 11, 2024, the House Appropriations Committee approved the
Photo: iStockphoto
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amended bill. As of the time of this writing, the legislation continues to sit on the House floor Federal and State Agencies Express Concerns About Delta-8
This past summer, the Federal Trade Commission and the Federal Drug Administration sent a second set of cease-anddesist letters to companies selling delta-8 products in bright, colorful packaging like children’s candy.
In a July 16, 2024 press release, Samuel Levine, the director of the FTC’s Bureau of Consumer Protection said, “Companies that market and sell edible THC products that are easily mistaken for snacks and candy are not only acting illegally, but they are also putting the health of young children at risk.” Levine also warned businesses that “prioritize profits in front of children’s safety are at serious risk of legal action.”
State governors and state attorneys general have also begun railing against delta-8. In Missouri, for example, Governor Mike Parson issued an executive order banning the sale of delta-8 and other psychoactive hemp derivatives. It was set to become effective Sept. 1.
“He literally can’t do that. Now it’s a legal battle,” said Katz, who notes that 44 states and the U.S. terrorities either specifically permit delta-8 or have no regulations. Only six have specifically banned delta-8 products.
Katz argues the hemp industry is actually in favor of regulations. But, he added, they have to be “fair.”
CBD Kratom “self-regulates,” he said. For example, no one under 21 may enter their retail outlets and their products’ packaging is labeled clearly and designed not to appeal to children.
Meanwhile, Ohio’s Republican governor has been urging lawmakers in his state to ban delta-8 THC for several months. In late July, a Republican state representative introduced a bill to do just that. Ohio’s lack of regulations on delta-8 means anyone, including minors, can easily purchase it anywhere, including gas stations.
The state of New York, which legalized marijuana in 2021, banned the sale of synthetic cannabinoids like delta-8 in November 2022. According to Geneva city court judge Elisabeth Toole, in her 27 years on the bench, she has never presided over a delta-8 case. “Now, with a law banning it in New York, judges have clear
directives as to how to deal with those cases if they arise,” she said.
At least one major player in the hemp market has decided manufacturing delta-8 products is not worth the investment.
According to Kim Sanchez Rael, CEO and cofounder of Azuca, which was just named to the 2024 Inc. 5000 annual list of the fastest-growing companies in America for two years running, her company has “intentionally chosen to avoid delta-8 products. The broad interpretation of a loophole in the Farm Bill has led to a flood of unregulated hemp-derived intoxicating cannabinoids, including delta-8, creating significant safety risks, particularly for teenagers who may unknowingly consume these products without any established safety standards.”
Becky Osborn, of Columbus, Ohio, is one delta-8 devotee who hopes it is here to stay.
“I’m a retired woman with a crap ton of medical conditions. Since doctors today will not give you crap for pain, I depend on my gummies to help me sleep, relieve back pain from arthritis, and relieve my migraines. If they ban the sale of these products, I’m gonna freak out!” said Osborn. ❖
Missouri
Governor Mike Parson
Kim Sanchez Rael
Photo: iStockphoto
Becoming A Cannabis Champion
When I joined the cannabis industry in 2014, it couldn’t have been further from my chosen career path of journalism. I started my career as a professional journalist in 2001 and one week later, we were attacked on September 11th. For the next 10 years, I covered breaking news for NBC, FOX NEWS, and ABC. It was rewarding covering the things that mattered to people.
industry. But while we remained neutral, I met countless business owners, patients, farmers, doctors, and consumers who just wanted access to the cannabis that I wanted to champion.
By Gretchen E. Gailey
On my path as a journalist, I interviewed and reported on a lot of politicians and political stories and when the opportunity presented itself to work for one of my home state congressmen, I jumped at the chance. I became the communications director for Rep. Bill Shuster (R-PA). All of these jobs came with morality clauses and cannabis was a “no.”
After I left Capitol Hill, I joined a startup company that was in the data space of cannabis, New Frontier Data. It is here where my journalism/communications background was badly needed. The stigma around the cannabis industry mainly comes from lack of knowledge. Lawmakers don’t like it and that negative feeling around the industry really hampers the ability to engage in conversations about the benefits of legalization.
Along came data and it opened doors to more insightful conversations with lawmakers and their staff. We continued reporting data about the burgeoning industry and every data point helped to destigmatize the
Two years into my journey in the cannabis industry a dear friend of mine, who was a second mom to me, was diagnosed with endometrial cancer. Her painful suffering and the opioids they filled her body with ravaged her. We wanted another way to decrease her pain, but she didn’t live in a state with medicinal cannabis. We did what so many others have done in that situation: bought cannabis off the illicit market. It was sketchy, but we were out of options. As I feared, we were too late and in less than a year, we lost her.
That experience kicked my mission to legalize cannabis at the federal level into overdrive. No one should have endured what my friend had to in the end and that has been my calling since we said goodbye to her.
Today, I’m one of the top communicators in the industry and have spent countless hours walking the halls of Congress advocating for an industry that’s been lacking a cohesive voice for years. And while the industry has made strides in the states, it remains stalled at the federal level, largely because the lobby efforts have yet to produce enough cannabis champions in the U.S. Senate to pass any meaningful legislation.
Photo courtesy of Gretchen E. Gailey/David Zimand
One thing I have seen repeatedly through my trips to Capitol Hill was lobbyists were engaging in conversations, but by the time they got to the lawmaker, they already had already their preconceived notions about cannabis. So, we decided to change tactics and meet them where they are and launched Project Champion to advocate at the grassroots level for federal legalization.
I knew that we needed some heavy hitters to get members’ attention and there was no one better to start with than long-time advocates and patients themselves: two-time Super Bowl champion quarterback Jim McMahon, legendary Heisman Trophy winner Ricky Williams, and All Pro lineman Kyle Turley.
Project Champion is a bipartisan organization made up of former professional athletes focused on advancing tangible cannabis legislation to normalize and destigmatize cannabis, which has numerous general wellness, medical and socio-economic benefits for all Americans.
SAFER Banking sits on the 2-yard line, just waiting for Senate Majority Leader Chuck Schumer (D-NY) to bring it for a vote on the Senate Floor. He keeps an entire industry in limbo demanding one more Republican co-sponsor before he’ll bring it for a vote. There is no reason that a bill that has passed out of the House seven times should be sitting in Senate purgatory. We are
going to find that cannabis champion to get this done.
Rescheduling of cannabis to a Schedule 3 drug now sits in the hands of the DEA, but Congress is making rumblings that the review process was flawed, and the rescheduling of cannabis should be left up to them. It has yet to occur, but industry advocates are already gearing up for another battle.
It is baffling to me that a plant legal for medicinal use in 38 states, benefiting an estimated 6 million patients, and with almost 90% approval from all Americans, according to Pew Research, still has to beg Congress to hear them out. Currently, they still have fight for access to the banking system and a safe pathway for research.
We want to change this and that’s why we launched Project Champion. We are dedicated to building an army of cannabis activists to create champions in the U.S. Senate for the cannabis industry.
My journey in the cannabis industry has been exhilarating, and I’m just getting started. I’ve gone from covering Capitol Hill, to working on it, to advocating on it and this latest endeavor, Project Champion, is one I’m so thrilled to be a part of. Honing my communications skills to give the cannabis industry a united voice with strong grassroots advocacy will affect change at the federal level, and I’m proud to have become an official cannabis champion. ❖
Dana E. Shoched:
VETERAN. VISIONARY. VAPE LEADER.
By C&T Today Staff
Photos: Trumbull Photography
Navy veteran and O2VAPE founder, president, and CEO Dana E. Shoched entered the cannabis space after honing her craft in fields like pharmaceutical sales and toxicology for approximately 16 years. With a firm understanding of the problems facing many in this country, Shoched entered the cannabis market to become part of the medical cannabis community and the number of individuals in need.
Cannabis & Tech Today spoke with Shoched to learn more about her and O2VAPE’s journey over the past decade.
Cannabis & Tech Today: Can you share your journey into the cannabis industry and what inspired you to pursue a career in this field?
Dana E. Shoched: When I left the Navy, and I entered into pharmaceutical sales for 13 years and toxicology for three years, I saw firsthand how the opioid crisis was tearing lives apart, and it really shook me. I thought there had to be a better way. I knew about Michigan’s caregiver program and how cannabis could help people, especially veterans like me. So, I started growing at home for my patients. After a few years, oil was coming on the scene, and I transitioned to become one of the first in the industry to be selling batteries and cartridges. Thus, O2VAPE was born.
I bootstrapped O2VAPE from my garage with just my determination and a few loyal supporters of family and friends. Like anything new, it was slow to start and there were days when I
was sitting on the edge of the abyss and hanging on by a finger. But I kept pushing. Now, a decade later, O2VAPE is a successful business with a full staff, great benefits including profit sharing and 401k, no outside investors, and I am still the sole owner. I built this from the ground up, and I’m damn proud of it.
C&T Today: What challenges have you faced as a woman in the cannabis industry, and what does it mean to you to be a leader in the industry?
DES: Being a woman in this industry isn’t easy, especially being the only woman who owns a vape manufacturer; that can get pretty old. I’ve faced off against massive legal teams trying to sink my ship, but I wasn’t about to let that happen. As competitive as I am, I still think there is enough market share for us all to do well and for everyone to have a seat at the table.
I focus on running a solid business with quality products, honesty, integrity, customer service, and delivering on time. I am my client’s partner, not just their supplier, because the more successful they are, the more successful I am. That’s what our motto, “We’re just better,” is all about. I’m here to build something real and trustworthy, not to destroy competitors.
C&T Today: How do you see the role of technology evolving in the cannabis industry, and what innovations are you most excited about?
DES: Tech’s always changing, but what’s crucial are the safety and quality standards. We’re not just
riding the tech wave—we’re setting the bar. That’s why we’re involved with the American Society for Testing and Materials (ASTM). We want to make sure we’re on top of things.
Right now, I’m excited about the upcoming launches in our All Glass line that is geared for live rosin and live resins. They heat evenly and don’t let the oil touch any metal, which is a big deal for maintaining purity. Keep an eye out for more details on that soon. We’re always testing and tweaking, making sure our products hit the market right and ready. This industry evolves fast, so we’ve got to stay sharp and engaged, especially when it comes to product quality and innovation.
C&T Today: What advice would you give to other women looking to enter or advance in the cannabis industry?
DES: Stick with it, and don’t let roadblocks stop you. This industry is full of challenges, but if you hit a wall, figure out a way over, under, around it, or, like me, bust the damn wall down.
And hand-pick your team carefully. For me, my team is my second family. My advice is to look for people who complement your skills and take care of them. It’s not a solo mission; it takes a crew to make things work. Look for people who share your commitment and values and can help you grow the business. Also, if you’ve got a new product or idea, lock down your intellectual property with patents, trademarks, and registrations early on to protect yourself.
C&T Today: Can you discuss a recent project or achievement
that you are particularly proud of? And, what are you most excited about for the future of the industry?
DES: 2024 is our 10-year anniversary at O2VAPE. I’m proud that we’ve made it this far without outside funding and are still here after the pandemic and the EVALI crisis that rocked legitimate businesses like us. Even though it had nothing to do with hardware it did make people more aware and care about what hardware they were using. Our commitment to quality helped us maintain high safety standards, which is crucial for earning customer trust, and I am proud to say we’ve never failed to deliver high-quality tested hardware.
I really believe that being a business owner means that you’re part of a bigger community, and I believe in giving back to our community. It really matters to me that cannabis is something which can help veterans and so many other people heal from PTSD, chronic pain, and other illnesses to have a better quality of life.
Now, we’re at a point where we’re looking to bring high-quality vape products to other markets. We’ve already started expanding our presence in Germany, and this fall, we’ll be representing at a new event in Lima, Peru, as many markets in South America are expanding access to medical cannabis. Vapes are an important part of delivering medicine with consistency. So, after 10 full years of working on this business, and what a wild ride it’s been, it’s really fulfilling to think about all the customers we’ve reached and those we will connect with just over the horizon. ❖
Getting to the Root of Cannabis Complexities
By C&T Today Staff
Tera Lewandowski, senior research scientist at the Hawthorne Gardening Company and Scotts Miracle-Gro, is an expert in developing specialized media for cannabis cultivation. In her interview with Cannabis & Tech Today, Lewandowski spoke about her career, as well as the unique challenges facing women and cannabis cultivators alike.
Cannabis & Tech Today: What inspired you to enter the field of
cannabis research, and how did your transition from general agriculture with Scotts MiracleGro to cannabis impact your work?
Tera Lewandowski: I started my research career focusing on forest ecology. I was deeply interested in how ecosystems function and the intricate balance of natural environments. This early work gave me a solid foundation in understanding plant biology and
environmental science. The skills and knowledge that I gained from studying forest ecosystems were surprisingly transferable to a career researching and developing products for consumer agriculture with Scotts Miracle-Gro. I was particularly drawn to solving realworld problems and using research and science to make a tangible impact on people’s lives.
The transition to studying cannabis felt like a natural
progression focused on designing products that optimize ease of use, performance, quality, and sustainability. As I delved deeper into my research, I became more passionate about finding innovative solutions to enhance productivity and sustainability for cannabis growers.
So, while I didn’t set out to work in cannabis research from the start, the adjustment has felt like an organic transition. My
background in ecology provided a unique perspective that has been incredibly valuable in this new field. It’s been an exciting journey, and I’m thrilled to contribute to research that profoundly impacts growers and beyond.
C&T Today: What challenges did you face in creating specialized growing media for the cannabis industry, and how did you overcome them?
TL: Developing specialized growing media for the cannabis industry has indeed been a challenging yet rewarding journey. One of the biggest hurdles I faced was formulating materials that met the diverse needs of consumers while keeping costs within acceptable limits. The industry’s demand for high-quality, efficient growing mediums requires a careful balance between performance and affordability.
To tackle these challenges, I conducted numerous growth trials to evaluate how different formulations affected plant yield and quality. This hands-on approach allowed me to fine-tune the materials to meet the specific needs of cannabis cultivation. Additionally, I worked with our in-house formulations team to validate the physical properties of each blend to ensure they provided optimal support for plant growth and development.
Another critical aspect was working closely with suppliers to guarantee the quality and consistency of raw materials. By maintaining rigorous quality control measures, our team ensured that our growing materials met high standards and performed reliably.
These efforts collectively helped create growing media products
that are effective and costefficient, aligning with consumer expectations and industry standards. It’s a dynamic process, but seeing the positive impact on growers and their operations makes it all worthwhile.
C&T Today: How do you balance your scientific work with the business goals of the companies you’ve worked for?
TL: We do a lot of exploratory research, which allows us to learn a lot quickly by pressure testing the plant or growing environment. However, when it comes to developing a product, the scientific work needs to be balanced with the goals of the business by making sure that we are accounting for practical, realworld constraints. One of the key principles I’ve embraced is that scientific solutions are only as effective as their implementation. A cutting-edge solution is valuable
consumer demands and drive satisfaction. This approach fosters innovation that is both scientifically sound and commercially viable, leading to successful products that resonate with users and achieve business goals.
C&T Today: What are some things you’d like to see change or develop for others over the next several years?
TL: There are several key areas I’d like to see evolve over the next few years.
only if it can be practically applied and integrated within the constraints of cost, technology, and other business considerations.
In my experience, this means that the best scientific solutions aren’t always the most advanced ones. If a solution can’t be implemented effectively due to financial or technological limitations, then it isn’t truly the best fit. Therefore, it’s crucial to consider the feasibility of applying scientific innovations within the broader context of business objectives.
To achieve this balance, I focus on optimizing multiple perspectives. By collaborating closely with business stakeholders, understanding market needs, and considering cost-effectiveness, I ensure that scientific research is directed toward developing products that not only advance knowledge but also meet
First off, the current mix of state, federal, and international regulations surrounding cannabis can be daunting. It can be difficult to do research when you are limited by where you can do the research, how many genetics you have available to evaluate response measures, and even how you treat the plants in trials. Simplifying and streamlining these regulations would support innovation and ensure that research and development can progress efficiently. Clearer guidelines and more consistent policies would benefit not just scientists but the entire industry.
We also need to continue addressing the stereotypes and biases that still surround cannabis. This industry has historically been stigmatized, and it’s important to continue working towards reducing this stigma through education and awareness. The inclusion of more women in the industry plays a role in reinforcing responsible consumption and increasing public understanding of cannabis, which can help dismantle long-standing misconceptions and create a more inclusive industry that values diverse perspectives and contributions. ❖
Growing Grön
By Charles Warner
Grön has grown into a massive player in the edibles space. CEO and Founder Christine Apple recently spoke with Cannabis & Tech Today Editor-in-Chief Charles Warner to learn about Grön’s origins and how it evolved into the massive edible brand it is today.
Cannabis & Tech Today: How does it feel to be a woman-owned company leading innovation and growth in a traditionally male-dominated industry?
Christine Apple: You know, it’s interesting. People ask me that, and, in my prior life, I was an architect. So I was in the development world, which is in construction, which is massively maledominated. Coming into cannabis, even in the early days, felt very refreshing to me.
There’s something about this industry and that it’s still really blossoming and figuring out who it wants to be that has provided opportunity. And I think we’ve seen some really amazing women blossom and be able to thrive. I think women are uniquely positioned as leaders to pivot quickly, to multitask, to lead with empathy and to be exceptional leaders.
You look at Kim Rivers, you look at even within our category here, Nancy with Wana, and Christy over at Kiva.
There are a lot of really, really great women that I’m proud to be in the same circle with.
C&T Today: Do you have any data on the demographics of people who prefer edibles, like gummies, compared to those who gravitate towards pre-rolls or dabbing?
CA: We definitely do, and we follow that very closely. The data shows that the edible category is growing year over year. I believe this growth is driven by new consumers coming on board. They’re starting to trust what’s happening and are choosing edibles as their first product. It’s discreet, easy for parents to dose themselves, and convenient.
I was actually growing weed as a medical patient. I was growing cannabis in my basement as a medical patient back in 2014. Personally, I did not like smoking it. I was 39 years old before I’d actually physically seen a cannabis plant or touched it or tried it. So, that’s dating me, but you know, I’m late to life. I was born in Texas. I am not a lifelong cannabis connoisseur.
I believe in being exceptionally good at one thing, rather than trying to try to do everything at once and being moderately okay at everything. Some of that is just my belief. Some of that is I didn’t have the funds to do more. If I had had a lot of money in 2014, I probably would have spent it.
We’ve just recently launched two new products to address both of them—one in Missouri, where they don’t actually have a limit. We’re bringing out a 10-pack of, or we just did, a 10-pack of Megas, a hundred milligram single. It’s like a gumball. And we have the Costcosize bag of 10 of them.
Then, the complete opposite of that is bringing out a new microdose product, which is 2.5mg THC and 25mg CBN, which is just a sleep product. And it is the perfect product for someone that doesn’t really know if they want an edible or just wants to sleep.
C&T Today: Your packaging is really on point. It seems like an ultra-premium product. I imagine there’s a lot of attention to detail on the ingredients.
CA: We’ve always, from the onset, been really committed to high-end ingredients, and that goes through to our entire line. The pearls are a little bit more of a premium product, and I say that from a price point with more cannabinoids and ratios. The mega is definitely a little bit more of a value-based product. However, there is no compromise in the ingredients. We’re using the same real fruit powders and the same ingredients—all our chocolate is fair-trade certified.
We’re really committed to making sure that we’re putting in what I would want to consume myself.
C&T Today: I think it’s important to also mention that your products taste really good.
CA: You know, it’s not just about masking the taste; It’s about finding flavors that complement the cannabis flavor, so you’re not just trying to hide it. We do that a lot in our gummy line using citrus. Citrus is a natural agent that blends really well. You see that a lot in cannabis, in terpenes in general. We have a lot of lemonade flavors and the citrus side of things.
What I’m most proud of, in so
many ways, is our ability to connect with the community and the markets we’re in. It’s been refreshing to expand across the United States, becoming a national company while still being a localized company. We’re a little different in how we’ve expanded —most brands license their products and have someone else create and sell them. We don’t operate that way. We actually hire anywhere from 30 to 60 people in each market who work for us, making these products. When we say we go to Ohio, we actually belong in Ohio. We have employees in Ohio making and delivering this product, so we’re locally invested in the Ohio
community, as well as in all the other markets we’re in.
It’s about bringing out specific ratios and flavors like Cherry Lemonade or Cherry Limeade for the West, like Missouri, where they love Sonic. We’re helping consumers bridge the gap and hopefully view cannabis as an alternative to traditional medicines. We make great products that taste good, are fun, and we’re really excited to keep growing. ❖
Visit cannatechtoday.com to read the full interview with Grön’s Christine Apple. Or, listen to the interview by checking out the Cannabis Tech Talks podcast—available on all popular podcast sites and YouTube.
Compiled by C&T Today Staff
FEATURED QUESTION:
Heading into the 2024 election, how much (or little) will cannabis factor into the discussion—and how much should it?
Amanda Reiman, PhD MSW, Chief Knowledge, Officer New Frontier Data
I began working in the cannabis space over 20-plus years ago when we were all activists, and the main point of cannabis policy reform was ending criminal prosecution. In the years since, and as the industry has grown, cannabis has become a symbol for issues greater than itself. The continued illegality of cannabis in some states and at the federal level represents racially motivated policing. The need for well-crafted and effective social equity programs speaks to the negative impacts of the war on drugs. The focus on testing and product safety shines a light on the balance between regulation and personal freedom. Access to medical cannabis shifts focus to the dangers of opiates and other pharmaceutical drugs being prescribed without careful consideration.
A majority of Americans now favor cannabis legalization, including those from both sides of the aisle. The most impactful discussions of cannabis during this election will not exist in a vacuum, but should be tied to issues that impact most Americans.
D. Lengacher, Founder and CEO of Purple Circle LLC
Cannabis likely will not be a huge part of the discussion this election, even though it is one of the few things on which most Americans agree. The legal landscape is complex with many state-regulated cannabis markets and hemp products now available on shelves and online via delivery in some states. Many people feel like cannabis is already legal, and this is not a highly controversial topic. Within the industry, though, and within social justice circles, we know we must factor cannabis into the discussion and vote to elect officials who will continue repairing the targeted harms done by prohibition.
Cannabis has often served as political currency, which has been easily weaponized and politicized. Although decisions by presidential candidates can significantly impact the cannabis market, the election outcome alone may not necessarily determine the “future of cannabis.” Reducing legal reform to the 2024 results overlooks the ongoing importance of market dynamics and stakeholders in shaping its trajectory.
Tina Reichert, mother affected by war on drugs
I’m an advocate for cannabis prisoners after my son, Christian Reichert, spent eight years incarcerated on his first offense and no violent charges. I feel that cannabis affects many before the 2024 election. It’s hypocritical what our government is doing, and these draconian laws and mandatory minimums need to be revised. We need reform. Cannabis is beneficial to many people. We are doing more harm than good to thousands of people. It’s devastating.
Amber
Dr. Jessica Steinberg
Durée Ross, President, Founder and CEO, Durée & Company
Heading into the 2024 election, I believe cannabis will continue to be a trending topic, especially as we eagerly wait for the Drug Enforcement Administration to determine its final rule to reschedule cannabis from a Schedule I to a Schedule III. Rescheduling cannabis would eliminate the strict taxation of cannabis products under 280E, which would not only benefit cannabis retailers, but it could also trickle down to benefit ancillary services including marketing and public relations companies, allowing for increased budgets for cannabis marketing. From a state perspective, being native to Florida, ‘Yes on Amendment 3,’ a crucial ballot measure that could legalize recreational marijuana in the state, will also continue to be a pressing conversation going into the election. With a 60% vote needed to pass, key players in Florida’s cannabis industry are continuing to try to garner support, spread awareness and highlight the impact that this ballot will have on public health and safety, the economy, social equity and more.
Sasha Nutgent, Director of Cannabis Retail, Housing Works Cannabis Co
As we approach the presidential election, there is a spotlight on the various social issues impacting Americans. One issue that deserves more attention is the impact of the war on drugs, which has been particularly devastating on communities of color who have been arrested, prosecuted, and convicted at disproportionate rates. Here in New York, we are just starting to repair some of the harm these policies have caused, and we have a long way to go. We can only go so far without federal descheduling of cannabis and meaningful, sustained investments in the communities harmed by racist policies.
But voters should also not lose sight of the importance of local and state elections in the meantime with regard to these issues. At Housing Works, we are focused on policy that affects the communities we serve. In addition to cannabis prohibition, this includes HIV/AIDS funding, and accessible, inclusive healthcare, including gender-affirming care, reproductive health, and overdose prevention.
Jasmin Mize, Mize Counsel, Civil Rights Attorney
Despite the fact that 70% + of Americans support legalization of cannabis, I do not believe this will serve as a game changer for the elusive “single issue voter” in the November election; rather, I hope that future president can successfully make the case that current state -level revenue projections and job reports would certainly link cannabis legalization to a better economy all around. This is the marquis issue for most voters, thus I hope that the Kamala Harris will continue to demonstrate that changing one’s views on legalization is totally possible and consistent with good domestic economic policy. Frankly, I think that legalization should a be larger issue for voters of all backgrounds and orientation, because greater tax revenue, a reduced carceral state, and safer consumer option helps the entire nation.
Deb Tharp, NuggMD Legal Researcher/Policy Analyst
It should be a main topic of discussion considering the negative impact of the Drug War on ALL Americans, but there are a few very impactful issues overshadowing cannabis. We do have a few cannabis initiatives in November, namely in Florida, the Dakotas, Nebraska, and Arkansas, but Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin are the key swing states. We don’t have any cannabis issues on any of those ballots this election, so Democrats won’t have that historic liberal turnout at the ballot box. I have a feeling that it’s going to be up to Congress to get federal cannabis reform across the finish line. So, voters are going to need to research the stance of their federal representatives if cannabis is important to them.
Katree D Saunders, Advocate, formerly incarcerated for cannabis
I think it will play a pivotal role in deciding which presidential candidate is really for cannabis. Those most affected by the war on drugs need to be addressed. Over 40,000 people are still impacted by bad policies and are still incarcerated. This needs to be at the forefront of the discussion. While there is discussion on 2080e and taxes, freedom and retroactive justice has been a topic of discussion in this election. People are ready for real change. Freedom should be justice.
THE
KINDEST DISRUPTION IN CANNABIS
Are You Ready for Impact? Making the Case for Impact in Cannabis
By Frederika Easley
My name is Frederika Easley, producer and host of “The People Are Blunt” podcast, part of The People’s Ecosystem and vice president of Minority Cannabis Business Association (MCBA). As I step into the nonprofit space and onboard into my new position as the executive director of the Cannabis Impact Fund (CIF), I felt the urge to and importance of being really clear on what things mean to me.
Words matter and in order for people to move forward in the most efficient ways, we must be on the same page and in congruence. With that in mind, I’ll be sharing with you my thoughts on words, ideas, and situations. My goal is that this helps you see my why, my passion. My hope is that you engage and show up in tangible ways.
First, let’s explore the word and idea of impact, the action of one object coming forcibly into contact with another and/or the force of impression of one thing on another. To me, impact marks a moment of before and after—that things were like prior to an experience and what they are like now. This allows for change to be measured in both qualitative and quantitative terms.
Or at the very least, it provides an opportunity to assess and learn from measures that were taken. At the end of the day what matters is that goals are set and met. If and
when they are not, we must understand why in order to make the necessary adjustments and try again.
The Cannabis Impact Fund uses this as a guiding principle. So much so that the term is in our name. We are a nonprofit centered in impact. We promote equitable practices through advocacy, education, and training.
We have modules that assist with companies first educating themselves on the need for antiracist practices, then to assess where their company currently is, and finally to provide guidance in reaching tangible adjustments. These modules also provide language and context for those needing to connect the dots from individual challenges to systemic and institutional levels.
It’s been proven time and time again that having an impactcentered approach to your business, whether in the cannabis space or elsewhere, creates the potential for higher revenue, better decision making, entrance into new markets, etc. Boston Consulting Group reported that diverse management teams lead to 19% higher revenue, and McKinsey reported GDP has the potential to increase by 26% when the workforce is equally diversified. Talk about what a positive difference impact makes.
Without level setting, how else
do we ensure that ideas of change match existing needs? I spent more than a decade prior to coming into the cannabis industry organizing and building coalitions. hrough that work, I learned the importance of active listening, not assuming, collecting data, and establishing shared goals.
All of these things allow work to be centered and grounded. It was this shared understanding with the founders of Cannabis Impact Fund, Kelly Perez and Courtney Mathis, that spurred my decision to transition to the CIF family and continue my life’s work one of ease.
In the four years since CIF’s inception, many intentions have been fulfilled and accomplished. Highlights include:
• Garnered support from nearly 30 industry businesses and associations resulting in donating over $100k to five national nonprofit grantees
• Developed an award-winning Anti-Racism Guide for
Cannabis Businesses
• Won the Diversity and Inclusion Award from Minorities for Medical Marijuana
• Partnered with industry leaders such as MJBiz, Wana Brands, Grasslands, Terrapin Care Station, Expunge Colorado, The People’s Ecosystem, PufCreativ, and the MCBA
Educated policymakers on racially equitable policy including housing, criminal legal reforms, health and the business of cannabis
The only way we get somewhere in the cannabis industry and beyond is through being honest about where things are, why it is the case and intentionally moving to change it. Specifically with cannabis we have the opportunity of a lifetime to create an equitable space. The moment is gone with alcohol, tobacco and oil. This is our moment. ❖
S KILLFULLY DRIED C A N N A B I S IN JUST
H OURS
Incredible Looking Flower With No Plant Degradation
• No Flower Shrinkage
• Live Resin Flower
• Preserves Terpenes & Trichomes
• Increases Extraction Quality & Yields
Compiled by C&T Today Staff
FEATURED QUESTION:
In your opinion, what’s the most pressing issue in your state or region’s cannabis market?
Danielle Wildstein, Founder and CEO of Blue Oak Dispensary (New Jersey)
The New Jersey market is experiencing high competition and saturation. An overabundance of licenses concentrated in relatively small markets is leading to diminishing profits and putting significant stress on the retailers to remain operating and successful. The state needs more municipalities to participate in the adult-use program. Increased participation in a larger footprint will enable retailers to establish deeper connections with their communities.
Amber Shimpa, CEO, Vireo Health of Minnesota
With adult-use sales expected to begin in Minnesota in 2025, the state’s regulatory agency is now in the process of developing the licensing, regulatory procedures, and infrastructure needed to support this new adult-use program while businesses and entrepreneurs are establishing or expanding their operations. Standing up new programs and new businesses is not an easy task, especially when the program is anticipated to be the size of Minnesota’s. But Minnesota is lucky to have lawmakers, advocates, and entrepreneurs who are committed to learning from the experiences of other states and launching a well-planned, intentional launch that serves its citizens well—with support from seasoned companies, like Vireo, to help fill the gaps in the early days of a supply-constrained market.
Halle Pennington, Products Executive, Humboldt Seed Company (California)
The barriers that exist between the producers and the consumers are a huge issue in California.
Excessive regulation and high taxes have increased the price for the end consumer to the point where those that cannot afford to buy from reputable dispensaries are going to the corner store and purchasing products from the unregulated market. These products have not been tested and may or may not be what they say they are.
It would be great to see a farmer’s market or CSA model widely adopted for cannabis so that consumers can get to know their producers and buy high-quality cannabis directly from farmers.
Angelica Sanchez, Sr. Director of Government Affairs and Compliance, Perfect Union (California)
Excess taxes and fees are hurting California’s cannabis market. The state’s excise tax on cannabis is currently 15%, with a planned increase to 19% next July. Combined with local taxes that range from 4% to 15% and a 7.25% sales tax, the total tax burden frequently surpasses 30%. This substantial tax load significantly inflates the cost of legal cannabis, making it far more expensive than products available on the illicit market, where prices remain much lower due to the absence of regulatory oversight. Consequently, consumers are turning to unregulated, untaxed products, which undermines the legal market. This situation not only hinders the growth and sustainability of legal cannabis businesses but also defeats the broader objectives of cannabis legalization, including public safety, consumer protection, and the eradication of illegal operations.
Christina Betancourt Johnson, CEO and Founder, Standard Wellness (Maryland)
In Maryland’s established cannabis market, women entrepreneurs face even greater challenges in securing venture capital and private equity funding, as investors increasingly favor existing operations, over 80% of which are maleowned. This trend exacerbates the already significant funding disparities for women in the industry. To ensure a more equitable and diverse market, it’s essential to address these biases and advocate for funding practices that support women-led businesses, enabling them to operationalize and thrive alongside established operators.
Ashley Ciccel, Co-founder and CEO, Higher Innovation (Texas)
The most pressing issue in Texas right now is around the safety of those consuming the plant. Texas locks up more people for cannabis than any other state, with 29% of all arrests being related to cannabis. We have our AG suing counties that have decriminalized cannabis, and there is a huge lack of education within law enforcement around what “legal” cannabis looks like, putting cannabis users at risk. Going to jail for a plant has and will continue to ruin lives and break apart families. Texas and other states need to create a pathway for safe cannabis consumption, educate law enforcement on the different forms of cannabis, and focus on putting the massive tax revenue the states receive from cannabis to good use for its citizens. In Texas, we like to say, “Come and take it,” but that does not mean come and take my life away for something that is technically legal, but the state hasn’t taken the effort to educate law enforcement.
Missy Bradley, CRO and Co-Founder, Ripple (Colorado)
The original intent of Colorado’s Amendment 64, as approved by voters in 2012, was for cannabis to be regulated like alcohol. We’re over a decade into recreational sales, and we still haven’t gotten close to that precedent. The state’s cannabis market is hamstrung by archaic regulations, and as a result, we are losing money and jobs. We need regulatory reform that puts consumer safety at the forefront while allowing compliant businesses to manufacture, transport, and distribute with the same ease as an alcohol business.
Pamela Pho, VP Marketing and Sales, Monko (Washington, D.C.)
In D.C., we have a few issues. The Harris Rider is still active. This prevents the district from going recreational. That created the “gifting” I-71 recreational dispensary model. The local government has begun the transition of the I-71 stores to medical. My store is licensed, but we are not yet allowed to be on METRC because there are not enough licensed growers. The 76 stores that have applied, if all are approved for medical, will be doing all the right things and paying licensing fees but still operating as I-71 without access to tech and banking because we have not been transitioned onto Metrc and operating under ABCA’s medical program.
Kim Rivers Blazing a Trail in Florida and Beyond
By Charles Warner
Photo: Kira Derryberry Photography
Kim Rivers is one of the most enigmatic and wellknown individuals in the cannabis industry for a variety of reasons, but most importantly, it’s for building one of the most successful multi-state cannabis operators (MSOs) in the United States, Trulieve. Her business acumen and ability to scale Trulieve in a medical market, while remaining profitable, is undeniable.
However, there is another side to Rivers, focused on her advocacy for legalization. Despite its market size, Florida is still just a medical market with a huge upcoming ballot initiative, Amendment 3. In Florida, there is a lot at stake for her brand and the entire cannabis industry as a whole. Heck, even The Donald himself has recently weighed in somewhat positively on cannabis and Amendment 3, understanding what is at stake with this election.
Her commitment to social equity is also undeniable and not just for show, with multiple expungement clinics and partnerships with brands involving people who paid the price with years in prison to lay the groundwork for the industry we have today–familiar names like Richard DeLisi , Bobby Tuna and even the Sunburn Cannabis brand.
There are also many critics of Kim Rivers. A lot of them. They tend to be very vocal with their disdain for corporate cannabis and its influence on the grassroots nature of the industry. Critics claim big MSOs prioritize profits over the plant and smaller businesses but as she said to us, it’s not like Trulieve can service a potential six-billiondollar Florida industry by itself. Besides, you have to wonder if some criticism comes simply because she’s a powerful woman in a male-dominated industry.
Cannabis & Tech Today sat down with Kim Rivers at her corporate headquarters in Tallahassee, Florida and talked about legalization and Amendment 3, social
equity, misconceptions about MSOs, technology and science in the industry and some of the women she admires in the industry. Enjoy our exclusive conversation with one of the most powerful women in the cannabis industry and decide for yourself.
Cannabis & Tech Today: So, if you don’t mind, for some of our audience who might not know how you came to be, could you briefly speak to your origin story and how you got to where you are now?
Kim Rivers: I’m a recovering lawyer, and I’m not sure what step of the program I’m at right now, but somewhere on that journey. I moved from doing mergers and acquisitions and securities law to the private side, where I became an entrepreneur. I was involved in a number of different companies, from startups to more mature companies. I had just had an exit when I was asked if I’d be interested in joining what is now Trulieve.
Initially, the idea was that we might get the license and flip it, but it became clear that we needed to build a company. They asked for help, and I gave the typical lawyer answer: “It depends.” After doing some research, I saw that the cannabis industry in 2015 had interesting opportunities in terms of brand penetration, customer service, and scale. So, I said, “Let’s give it a whirl.” We put together a 2,000-page application for Florida’s license, scored the highest, and became one of five companies awarded a license. And then it was off to the races!
C&T Today: Did you feel like Florida was ready for cannabis in 2015?
KR: Florida was unique. [Trulieve] actually started as a CBD company. The state required vertical integration, and there was a lot of hesitation from lawmakers. But things moved quickly when they passed the Right to Try Act in 2015, allowing us to cultivate THC for terminal patients. A year later, a ballot initiative passed with over 70% of Floridians supporting medical cannabis. With that level of public support, the
legislature couldn’t ignore it. By then, Trulieve had over 20 locations in Florida, so we were ready to serve the broader customer base.
C&T Today: Are you excited about the upcoming election?
KR: Oh yeah, absolutely! Florida is already a fantastic market with just under 900,000 patients, far surpassing the original prediction of 400,000. We’re a large financial supporter of Amendment 3, which is about expanding access to cannabis. Floridians will finally have the chance to vote on adult-use cannabis, which is monumental. We’ve had three previous attempts that failed in court, but this is a real opportunity for the people to decide.
C&T Today: The polling looks good, but there’s always opposition. Are you optimistic?
KR: Yes, I’m optimistic. Over a million Floridians signed the petition to get this on the ballot. When we talk to people, most agree that no one should be in jail for small amounts of personal-use cannabis. And Floridians deserve access to safe, tested products. We’re also seeing dangerous cannabis laced with fentanyl on the streets, and that’s a public safety issue. Legalizing and regulating cannabis can address this and generate hundreds of millions in tax revenue for communities. It’s an exciting time.
C&T Today: I’m a veteran, and I’ve seen how cannabis has been a game-changer for many veterans. And as a father of a 19-yearold who’s had health issues from vaping unregulated products, I really appreciate the focus on quality control that I saw when I toured your facility.
KR: Absolutely. After we launched, I got a call from a mom involved with Canna Moms, and she asked for lab reports on our products. That wasn’t required by the state at the time, but we decided to make it available for everyone. Now it’s an expectation in Florida. Patients deserve to
know exactly what’s in their product, especially for health-compromised individuals. We’re very passionate about transparency and safety, and it’s something the entire industry should strive for.
C&T Today: It seems like some of the standards in the cannabis industry make more sense than other industries. You probably know more about where your cannabis comes from than the produce you buy.
KR: Exactly! We’re still pushing for federal involvement to establish uniform standards across the country. That’s where we’re heading, but we’ve come a long way in ensuring safety and quality for consumers.
C&T Today: Speaking of federal involvement, the recent news about rescheduling cannabis seems to be a big step forward. Can you speak to that?
KR: Yeah, that was a big moment. When President Biden kicked off the process, we were happy, but the recommendation from the Department of Health and Human Services to move cannabis from Schedule I to Schedule III was huge. It’s significant because it acknowledges that cannabis has medicinal value. It also opens the door for more U.S.-based research and clinical trials, which is essential for the future of the industry.
C&T Today: There’s been some talk about people wanting cannabis to be completely de-scheduled. What do you think about that?
KR: Sure, that would be great, but policy in the U.S. usually moves incrementally. We weren’t going to get de-scheduling right off the bat. Moving from Schedule I to Schedule III is a great starting point. It creates a path for future progress, and with more research, there’s a possibility to move even further. It’s all about taking thoughtful, purposeful steps.
C&T Today: It seems like the polling suggests that this has a really good chance
of passing, but there’s going to be campaigning against it as well. Are you optimistic?
KR: Yeah, I am. I definitely think it’s time. Over a million Floridians signed a petition asking for the ability to vote on this in November. When we talk to folks, it really comes down to a few things. One, no one should be in jail for small amounts of cannabis for personal use. That’s first and foremost. Our data shows the vast majority of people agree with that statement. So, it’s time to do something about that, and this would accomplish that.
Second, Floridians—adults—should have access to safe, tested products. We have, unfortunately, a real crisis with cannabis on the street that’s laced with everything from pesticides and heavy metals to fentanyl. Just a few months ago, there were nine people who died from fentanyllaced marijuana in Quincy, Florida. Cannabis is here, so let’s make it accessible in a regulated and safe way. Finally, it’s an opportunity for us to generate hundreds of millions of dollars in tax.
C&T Today: So, talk a little bit about some of the biggest misconceptions about MSOs.
KR: Oh gosh. How much time do we have? (laughs) My favorite is that we’re just a big company that doesn’t understand what it’s like for the little guy, and we’re out of touch with actual cannabis culture and consumers.
First of all, my office was a conference room table at the grow for two and a half years. I was one of 10 employees when we started this company, and I did every single thing—from sweeping the floors to deciding when we were going to turn rooms to working on the dry room, doing harvests, and bucking plants. I was terrible at inventory; I’d always get the counts wrong. I’ve even filled capsules on Christmas Eve because I didn’t want our other employees to have to be there.
It feels like when someone gets a record deal. They’re suddenly seen as a sellout or a poser. Until you’ve walked in our shoes, it’s hard to understand. I hope everyone gets the opportunity to scale. This journey was hard-fought. My dad was a police officer, and my mom was a schoolteacher. I wasn’t born with a silver spoon in my mouth. We bootstrapped our way up, brick by brick, step by step.
There’s this idea that MSOs come from a different starting point, but that’s not always the case. Maybe sometimes it is, but not always. Another misconception is that there’s no “soul” in bigger companies. Having a bigger platform allows us to lean into things we’re passionate about in a more meaningful way.
For example, we’ve always been super passionate about helping groups like the Canna Moms, veterans, and advocating that no one should be in jail for cannabis. We’ve hosted countless expungement clinics across Florida and the country. Now, with a bigger platform, we can do that in a bigger and more meaningful way. We’ve launched brands specifically tied to folks who served
Photo: Kira Derryberry Photography
time, helping them build actual careers in cannabis. I couldn’t do that if I only had one or two stores.
C&T Today: When you talk about things like SAFER Banking, how does that impact your company?
Kim Rivers: SAFER Banking candidly does less for a company like ours than it does for smaller businesses. We already have banking relationships, lending, and public debt because we’re a public company. But for smaller businesses, it can be a gamechanger. They don’t have access to SBA loans or community bank funding programs, which are essential tools for small businesses to grow. Right now, just because they’re in the cannabis business, they can’t take advantage of these opportunities.
I recently had a conversation on Capitol Hill about this. For smaller businesses, SAFER Banking is critical for funding and additional growth, and it’s key for womenand minority-owned businesses. So, while it may not affect us as much, it’s essential for the industry as a whole.
C&T Today: Do you follow what people say on social media about you and your company?
KR: I’m pretty active on X. I think it’s important to stay in touch with people. I definitely follow our brand and how we’re presenting ourselves, making sure that it resonates with our customers. I look at that quite a bit, but I’m not on all channels all the time—I can’t be! But yes, I’m active on X if people want to find me there.
C&T Today: Can you speak to the importance of women in leadership positions, not just in cannabis but across various industries?
KR: Absolutely. It’s not just cannabis—many industries, including tech, are maledominated. There’s tons of research showing the importance of diversity in decision-making environments. When I talk about diversity, I mean in the traditional
sense, but also diversity of background, thought, and experience. That’s what creates the best environment for robust debate, which leads to better outcomes.
At Trulieve, we’ve been intentional about diversity. For example, we headquartered in Quincy, Florida, which is a majorityminority community. We’ve invested significant resources there to change the fabric and future of Gadsden County, and we’re seeing positive results. In Pennsylvania, we renovated a former steel mill in McKeesport, bringing jobs to a struggling area. It’s important to walk the walk when it comes to investment and building communities.
I’m also proud that 50 percent of our board is made up of women. Having that mentorship and support around me is invaluable. However, I will say, when I go to conferences, it’s still a pretty lonely room when you divide by any metric on the diversity scale. We still have a long way to go, but it’s incredibly important to diversify leadership, especially in cannabis.
C&T Today: Are there any other CEOs or leaders you admire or are inspired by?
KR: Definitely. In the cannabis industry,
Nancy Whiteman (Wana Brands) is someone I really admire. She built something incredible, and I remember having a conversation with her after a deal she made, and I was like, “Yeah, that’s awesome.” Outside of cannabis, Ruth Bader Ginsburg is on my wall. As a former lawyer, I admire her ability to work across the aisle while always being cognizant of the other side. That’s a key strength.
C&T Today: I got to look at your facility, and it was almost like art and science had come together. The attention to detail, the attention to quality, and also being really smart about your systems. Can you speak a little bit to the importance of technology and automation for you to be able to run a successful business and put out great products?
KR: We are big believers and have been investing in cutting-edge technology really since the beginning and have sought out and like to be on the leading edge wherever we can be. Of course, in cultivation, which you saw today, but really all the way through the chain.
So we’ve been—a couple of things that I’ll speak to in our cultivation facilities—it’s really been about iterations over time. And that facility in particular, we really studied some of the bigger facilities in Canada. So we had the opportunity to visit Aurora and Canopy’s facilities. And they were very interesting.
But I think one thing that we really kind of maybe took issue with was the notion that those facilities were designed to keep people out of the grow. So it was just 100 percent automated, no touch on the plants. And, you know, from my vantage point, that’s not great because the plants need interaction—not just from a monitoring perspective, but I mean, you want to prune, you want to make sure that all of your environmentals are correct, and you’re making adjustments as needed for that particular plant, that particular environment at that particular time.
Photo courtesy of Trulieve
And so we took a lot of those concepts and really worked to reverse them. So we have higher touch on the plant, but the movement in the facility is more efficient. So we’re able to make the workers’ time more efficient—involved with the plant as opposed to walking from point A to point B or taking the soil from point A to point B. It’s kind of that wasted time. And so that was sort of the thought process behind it.
And then, you know, I would also always say it’s one thing to have it on paper; it’s another thing for it to actually be executed well. And so the team there has just been incredible at dialing that facility in because any of us in cannabis, we always know that until you’re in the facility and you’re dealing with those walls and that foundation and wherever the sun is going to hit that ceiling, that water, that everything, right? It really is just a plan that has to be executed on. And so that team has just done an incredible job of dialing it in.
And now we’re at a point where, out of that 750,000 square feet, we’re averaging 27 to 28 percent THC and 3 percent terpenes on a consistent basis. And to do that at scale is just really, I think, an incredible testament to the team and to the design.
But in addition to that, we’re also invested in technology across the platform. So we were—I think we still might be one of the only, if not the only, cannabis companies to be on SAP, which is an enterprise-grade ERP system. We just launched a new website called Web 2.0, which has an incredible amount of embedded features really honing in and connecting with our CDP—customer data platform—where we’re constantly looking for ways that we can, again, be a more traditional retailer. Understanding our consumer preferences, speaking directly to them in a way that they’re responsive to, and providing offers that make sense for them as opposed to blanket offers.
And that has been a real differentiator for us as well. And you see that show up in our
financials, where we’re able to offer really competitive pricing but in a way that doesn’t completely crush our bottom line because it’s targeted.
And so being smart—it’s a win-win; it’s a win for the customer, and it’s a win for us. And then also getting predictive. So we know what we should be investing in and what we should be making, so we don’t have a lot of waste.
C&T Today: What are your thoughts on pre-rolls? How important are they to what you do in providing for the customers?
KR: Pre-rolls are interesting, and it really is going to have some variability across markets for us. In Arizona, which is, of course, an adult-use market and medical market, the pre-roll category has been really exploding over the last two years with a lot of variability and variations—infused prerolls, you know, infused pre-rolls with kief—all the things. And so it’s very interesting to me. I always love the creativity in this industry in terms of where that category has gone.
C&T Today: And sizing as well.
KR: I was just going to say size and style, right? Now it’s the round ones, you know, that they’re liking—kind of thicker.
But again, that tends to be a little bit more dependent on that product ecosystem within the market and then also what’s allowable in the market. So in Florida, infused pre-rolls are not allowed
currently. It’s kind of a little bit more standard. Although, yeah, there is differentiation among size and then also among, I would say, the quality. We’re starting to see quality differentiation and marketing quality differentiation among brands and competitors in the state of Florida.
Pennsylvania is probably our strictest market as it relates to product offerings.So, that’s a whole—we’ll leave that one alone. And then Maryland is a recent rec flip, so we’re just starting to see that variability come into the Maryland market. So it’s super fascinating.
I think, certainly among recreational adult-use customers, pre-rolls are a big item, obviously, and just for folks who want to try and maybe aren’t in the market for an extended period of time.
C&T Today: “It’s not just shake and bad stuff getting put in there. It’s actually really high quality. What about edibles?
KR: Yeah, edibles are huge. Again, a product that has a strong following in medical markets but, of course, exponential when adult use comes into play for convenience—a relatable form factor. We’re also seeing a lot of innovation in the edible space as we think about formulation variability. You know, we have in all markets today formulations with not only just straight, standard THC but ratios—of course, CBN, which is fantastic for sleep. We’re starting to play with some of the other
Photos courtesy of Trulieve
minor cannabinoids as well. And then also, you know, texture and taste.
C&T Today: Flavor profiles and all of that.
KR: And the live rosin. I think, you know, for us, being also responsive to the customer from a value proposition perspective. So, you know, we have two primary edibles brands, and they have different—one’s more elevated than the other and different price points and whatnot.
I think, too, the other part with edibles that we have to be mindful of is not crowding the shelves because, you know, in markets like Arizona and Pennsylvania, it’s super easy to—because there’s so many of them available, right? So, I mean, you could have like 20 different—
C&T Today: It’s almost overwhelming.
KR: Exactly. And so, again, as a retailer—I mean, we’re the largest retailer in the country—that’s another thing that we’re always cognizant of is what’s the customer experience, right? Making sure that we don’t have paralysis of choice.
So it’s important to have variety and to meet that mix requirement, but we don’t want to have so many that folks—or that our folks are not able to be really educated on the product, right?
C&T Today: I do think the edibles are very approachable, and I think that, for a lot of people that maybe don’t want to smoke something, having the ability to have a gummy or have a little piece of chocolate or something like that makes it kind of approachable to the maybe noncombustible user.
KR: Yeah, and I think also it’s been a gamechanger to have the fast onset with the nanoemulsion technology that now is very available. So we’re hopefully getting away from the whole construct of, “Oh, I take an edible, and then I have this higher risk of having a bad experience,” particularly for the new user. And, you know, that’s always the
concern. But again, with the ability of nanoemulsion—and we have those products available, fast-acting—and certainly having that conversation with newer folks.
C&T Today: I was at Benzinga last year—and I had a funny story. I got to talk to the DiLisi family, and they had a really, really funny story about you.
They said that they were at an event and Redman was there. And I’ve done a lot of work with Redman too—cool guy, good dude. Anyways, he said they were at this event, and Redman was like, “Hey, you see that white lady over there? You need to go talk to her.” I thought it was so funny how it came to fruition.
KR: Yeah, that is hilarious! We were at an event in Miami. I was on a panel, and Redman was on the panel as well. I was talking to him about what he was doing in the political activism world and trying to understand how we could coordinate and make sure we were in touch, if not fully coordinated.
Then, I think someone—maybe Ken, who is Redman’s nephew—introduced me to the DeLisi family. We started chatting, and I was like, “Oh my gosh, we’d love to help. Let’s meet and see what we can do.” They ended up coming to Tallahassee for a meeting. At the time, Richard DeLisi had just gotten out or was just getting out of prison, so it was very fresh.
They were figuring out housing and those first steps, which are exciting but also impactful on a family. His son was living in Amsterdam at the time and working in the cannabis industry. I even ended up getting on a Zoom with him, which was super cool. Richard was also coming over to see his grandchild for the first time. It was so emotional and exciting.
For me, being in this role with this company at this time, it’s a blessing to have the ability to say, “How can we help?” We’ve
successfully launched other advocacy-based brands on our platform before, like Sunshine Cannabis, which has been a huge brand for us.
We’ve also worked with Black Tuna. Bobby Tuna was an old-school smuggler from Florida who served 30 years in prison. After he got out, he was key in passing the medical amendment in Florida. He’d sponsor events and travel across the state talking to seniors about the benefits of medical cannabis.
One night, I was reading a beautiful cannabis coffee table book, and I saw a strain called Black Tuna. I called Bobby and said, “You didn’t tell me you had a strain!” He had no idea, so I told him, “Bobby, this is your ticket! We need to bring Black Tuna to market.” That’s how Black Tuna got started. Bobby is no longer with us, but it was beautiful to help him and others who’ve dedicated their lives to cannabis.
C&T Today: People often don’t realize that there’s so much more behind companies like Trulieve. Just because they’re big, people think they’re disconnected from the community or not respecting the history. But that’s not the case—you guys are in it. You’ve done everything, from sweeping floors to launching brands. It’s truly a “rising tide lifts all boats” situation.
KR: There’s no doubt. I’m so thankful for when and how we got our start. I really had the opportunity to work side by side with advocates in Florida as we pushed for things like smokable flower and increased access. Some of my strongest connections in the industry are with people from NORML and advocates in Colorado, who’ve been fighting these battles long before I came along.
I’m excited and thankful for those connections, and I hope they continue. I also hope we focus on commonalities instead of differences. Sometimes, especially in today’s world, differences are magnified rather than what we have in common. ❖
Lane Moore: Not Your Average Weed Comedian
The writer, comedian, musician, and creator of “Tinder Live” on how she does the pot, how solitude helped her build community, and her dreams of an infused dinner future.
By Rachelle Gordon
Lane Moore is the polar opposite of a lazy stoner. The New York-based creator of “Tinder Live” is an artistic dynamo who seemingly does it all. Multiple books written? Check. Popular podcast? Check. Uber-hip band? Check. U.S. tour where she swipes on guys while being cheered on by a raucous crowd? Big ass check.
How precisely does she do it all? Weed, of course.
“Cannabis opens this incredible door to where my brain is able to rest, relax, and feel like this excited, giggly, pure little kid—and that’s really important because you need to be able to rest and relax to refuel enough to keep touring, to keep creating art,” Moore recently told Cannabis & Tech Today. “Plus, it really helps when you’re on the road, and you have jet lag and can’t sleep or still have adrenaline after your show and just want to unwind but cannot. It’s a good cure-all in some ways.”
It wasn’t always this way. Moore, a selfdescribed “lonely kid who didn’t fit in,” used to spend hours locked away, hyperfocused on honing seemingly every creative pursuit she could. She would closely watch comedy legends and mimic singers until she could hit every note, read, and write with a furious passion—all while taking in early 2000s dating shows.
The creative solitude framed the unique voice
Moore has cultivated today. The common thread of finding community in the depths of despair and isolation is the backbone of nearly every project she develops, from Tinder Live to her books, How To Be Alone: If You Want To And Even If You Don’t and You Will Find Your People: How To Make Meaningful Friendships As An Adult
“We’re all struggling, we’re all seeing nightmare profiles, we’re all getting weird messages, and then I can make jokes, we all get to laugh, and feel less alone,” she said.
POT LOVE COMES LATER
By the time Moore’s wildly popular “Tinder Live” stage show took off a decade ago, she was everywhere. From editor of Cosmopolitan magazine to “Good Morning America” to a role in the acclaimed series “Girls,” her schedule was non-stop. It’s an exciting lifestyle, no doubt, but exhausting as well. Moore found herself unable to recharge the proverbial batteries.
“It’s nearly impossible for my brain to shut off and just relax and chill,” she shared. “My nervous system is activated so much of the time, which comes in handy when I’m doing Tinder Live and have to improvise 10 jokes about a chaotic dating profile on stage, but it’s hard when you just wanna experience peace.”
Fortunately, that all changed after a show
several years ago in Baltimore. A grateful fan gifted Moore two joints. At first, she felt unsure; inconsistent (and uncomfortable) experiences in the past made her fearful to try pot again. Luckily for Moore, she decided to give the plant another go—and this time, it was smooth sailing.
“All my anxiety was gone, my depression lifted, I just felt silly and free and peaceful. I’ve loved it ever since,” Moore said.
With THC edibles on her side, Moore is only getting busier by the day. If touring the country and producing a podcast isn’t enough, she recently launched an advice newsletter called Are You Mad At Me. Her band, Is It Romance, is set to release its second album next year. She also really wants to be invited to an infused dinner one day, and maybe link up with a weed brand or two for her next tour...
When asked how she keeps it all together, Moore points to her fans—and the plant.
“I’m so grateful that my fans are into all of it— it’s the best feeling to hear someone say, ‘My girlfriend knew about you from your band, and I knew you from “Tinder Live,” and now we’re obsessed with both.’ That was the childhood dream for sure.
“That, and audience members giving you really good weed after shows.” ❖
Responsible Advertising & Trademark Protection
Cannabis Media Council’s
with Shabnam Malek
By C&T Today Staff
Shabnam Malek entered the cannabis law space around 2012, when her firm’s founding partner saw that the burgeoning sector could use some legal support with critical issues like brand protection. Since then, she has launched firms, advised organizations, and performed other roles related to trademarks, advertising, and other crucial business components.
As an Advisor for the Cannabis Media Council, Malek has been a leading voice in establishing advertising guidelines. The organization recently released its revised guidelines for responsible advertising. In August, Malek spoke with Cannabis & Tech Today Managing Editor Andrew Ward to discuss the guidelines and other regulatory issues surrounding cannabis.
Cannabis & Tech Today: What are the most significant legal challenges facing cannabis companies today, particularly in the realm of trademark law?
Shabnam Malek: What’s had my attention for years and continues to have my attention is the lawful use doctrine, which is what prevents cannabis companies from being able to secure federal trademark rights in this country.
I think [it] actually really plays into this idea of copycats and infringement because cannabis companies, the lawful ones, the ones operating with a license or even if they are in sort of a gray area, trying to enter the regulated markets, what’s preventing these companies from being able to participate in enforcing and controlling against copycats and the child-directed packaging is that they don’t have any federal trademark rights.
So ordinarily, you see an infringer, maybe in another state, you go to the district courts, and you file a trademark infringement lawsuit. And all this stuff is covered: counterfeiting is covered under this body of law, inferior goods, reputational harm, the whole bit. And that’s what you do. You go to the courts, you sue, you drag the defendant in there, and you make your case. But cannabis companies can’t do that because they don’t have federal trademark rights. We really need to see a change in that law.
C&T Today: Heading into the 2024 election, do you see any potential changes in federal trademark laws coming? Do you see any longstanding issues being addressed anytime soon?
SM: I obviously want to see cannabis descheduled altogether. I think rescheduling maybe, you know, that’s also a good path, at least in terms of criminal justice and medical access to cannabis. All those are great things. For the purposes of trademark protection and trademark rights, though, neither rescheduling really helps. And to some degree, descheduling may not help.
It really depends on what Congress does after some sort of statutory change, what Congress does with respect to FDA’s role in rolling out cannabis products broadly to consumers on a nationwide basis. So right now, even if cannabis were lawful at a federal level—and actually, there’s a version of it that is lawful, right? The hemp-derived cannabinoids—even where you
have a farm bill stamp of approval for a cannabis product, you still may not be able to develop federal trademark rights because the product itself might violate the Food, Drug, and Cosmetic Act.
The FDA still has jurisdiction over certain types of products that consumers use. So what we need, apart from or in addition to some sort of descheduling or rescheduling, is a change in the law or some sort of maybe a statutory change, although lawful use is not itself statutory.
We need a law under the umbrella of the intellectual property framework in this country saying, “Hey, listen, either wholesale, you don’t need lawfulness for the U.S. Patent and Trademark Office to grant a trademark registration, or at least with respect to the cannabis sector, you don’t need lawfulness.” And that would include some sort of regulatory compliance issue with FDA. That’s what we need for these federal trademark rights.
C&T Today: Can you explain the Cannabis Media Council’s guidelines and their significance for the industry?
SM: The Cannabis Media Council stands for the notion of responsible advertising in the cannabis sector. It is setting out to really create a platform and assist with cannabis companies who want to engage in advertising with a set of internal regulatory guidelines in mind.
The Cannabis Media Council is trying to encourage and educate mainstream advertising platforms and media platforms to offer cannabis companies an opportunity to advertise. And so it’s like, “build it and they will come.”
As we come and join these mainstream platforms that hopefully will be available to us, we’re going to come with a really responsible set of rules and guidelines for how we’re going to implement advertising. We have sort of the seven pillars of responsible cannabis advertising and this all sort of feeds into what the guidelines do and what the guidelines are.
C&T Today: What progress do you see in cannabis advertising, and what challenges remain?
SM: We are starting to see change. The Cannabis Media Council now has a new media partner, PMC Media, who is the publisher of Variety Magazine and Rolling Stone Magazine.
We are starting to see a shift. I have, through Cannabis Media Council’s work, spoken with other big mainstream media publishers about this idea of bringing on cannabis advertising.
I actually think cannabis advertising is on the near horizon. Now, what I don’t know and can’t predict is how social media companies are going to behave. We’ve seen some shift there, being a little bit more permissible for hemp-type advertising.
I think that’s probably where we need to see a little bit more of a sea change, is social media companies just saying to themselves, “Yes, we’re going to change our internal policies and we’re going to permit handles by and pages by cannabis companies and stop interfering with them.”
But for mainstream media, advertising, print, and radio, I definitely think we’re already seeing a change…We are convincing media platforms that they can play a role in legalization and the responsible growth of the cannabis sector by offering responsible advertising on their platforms.
Visit cannatechtoday.com for the full interview with Shabnam Malek, including a breakdown of the CMC’s seven pillars. Also visit www. cannabismediacouncil.com for more information.
DARK Sheik
The Motherbrain Behind the Pro-Pot Pro Wrestling Promotion HOODSLAM
By Alex Lajas
DARK Sheik is a powerhouse in professional wrestling. In 2010, the independent star founded the promotion HOODSLAM. The Bay Area-based independent promotion highlights various wrestlers usually overlooked by the mainstream wrestling industry, including many pro-pot figures, herself included.
Starting her in-ring career in 2001, DARK Sheik (Sam Khandaghabadi) built a reputation in the wrestling scene for her vibrant persona and impressive inring performances, earning 11 championships through various promotions throughout the United States, Canada, England, Finland, and Japan. Beyond titles, she champions wrestling fans to be their authentic selves, with her Trans pride and Persian culture proudly on display.
DARK Sheik has cultivated a reputation for her creative approaches to combining cannabis and the art of professional wrestling. A prime example is the innovative match stipulations in HOODSLAM, such as the “Smoklahoma Iron Lung Challenge” match, where whichever team finishes the blunt first wins.
For DARK Sheik, cannabis is more than just a personal preference; it’s a key component of her creativity, helping fulfill her goal of providing a space for performers and fans to enjoy the
Photo Credit: Branden Kirkman
art of professional wrestling and occasionally share a blunt in the process.
Cannabis & Tech Today: You’re a prominent figure in the wrestling industry. You’ve opened doors for many marginalized individuals in this space, especially with your promotion that you created with HOODSLAM. Talk to me about what your goals have been in HOODSLAM.
DARK Sheik: At first it was kind of like I’d been wrestling already for like 10 years or some big number of years. I kind of reached a point where I was like, “I don’t want to do this for any reason other than I like it.” I traveled around. I spent almost a year in Florida. That was a big mistake trying to be around the centers and the places where wrestling was happening. And I was like, “I’d much rather just go back to California, do something at home.”
I wanted to enjoy myself. I didn’t want to be like, “I’m trying to get signed or I want so and so to like this.’ It was for my enjoyment, for the wrestlers’ enjoyment. Let’s get back to ‘why did you want to be a wrestler? What’s fun for you today?…Let’s see what brings us joy.”
That was my mission to the HOODSLAM roster, and to get a lot of these names out more because, now there’s streaming and everything and as long as you have a social media, you have an opportunity. But, back then…we were a little removed from people getting VHSs of their matches at that point. So, you had to make a big bang to really get anyone to look over in your direction. It couldn’t just be good wrestlers. It had to be something different, something new. And you know, maybe even something successful, beyond a wrestling crowd into like date night. Like “it’s Friday and I’m out in town and I’ve worked all week and I want to spend my money somewhere fun, but not to go to a high school gym and be put off by some weird super fan yelling at me,” crazy stuff in front of children and like a church, you know?
No, let’s go to a nightclub. Let’s have some drinks. Let’s do a 21 and up. Let’s smoke weed. And yeah, apparently it’s gone well because we’re on year 14 now. I guess we did something right.
C&T Today: And with that connection with HOODSLAM and cannabis come about? Was that always a part of the goal to have it be such
an open space, especially with different shows and different characters that appear?
DS: Yes, absolutely. I used to work at what at the time was called a cannabis club. I guess now you’d call it a dispensary. Or you definitely would not, I guess. But it was like for doctor’s notes only. They were a lot harder to get back then.
I thought, “wouldn’t it be cool if we did a show where the patients could medicate while watching performances?” So I was trying to get that together with the place I worked and they liked the idea, but they just never…So, I had a lot of leftover ideas from that to then apply to HOODSLAM…It should feel like a concert and not like a sporting event or like the Olympics or something.
So bringing cannabis into that was part of that party atmosphere. Wrestlers do all kinds of things, intake all kinds of stuff, and put it in their body sometimes, and they can be very judgmental. But I wanted to show them, like, “hey, the way you think it’s okay to have four energy drinks before you body slam me, or get your buddy to inject something in your butt… I’m gonna have a little joint.” We’re all just getting to where we want to be.
C&T Today: When a fan hands you a blunt or a joint, what does that mean to you to have that connection with the fans through cannabis?
DS: I mean, it’s everything because it’s super cool for one that people would feel like that’s a nice thing they want to do for me. I’m always blown away by it. It’s always very flattering and more just the way, like, breaking bread with someone. You know, burning a bowl with someone or sharing a blunt with someone is a way that we can bond, share an experience and enjoy the same thing at the same time.
A lot of times it’s something that they give me and I have to do later because like I’m immediately departing to a hotel as soon as they make me stop selling merch. So, unfortunately I don’t always get to smoke with the person, but I remember that when I think about it, when I smoke it, and there’s a little moment of communion between me, the person, the weed, and the universe. So, it means everything. It’s so cool. ❖
This was an excerpt from our interview featuring Alex Lajas and DARK Sheik. Visit cannatechtoday. com for the full interview, or check out our podcast Cannabis & Tech Talks for more.
Photo Credit: Branden Kirkman
Compiled by C&T Today Staff
Common Medical Cannabis Uses for Women
FEATURED QUESTION:
What medical conditions do women typically use cannabis for the most?
Drudys Ledbetter, BSN, RN, registered nurse, advocate and cannabis entrepreneur
As a nurse with over 20 years of experience, I’ve seen firsthand how effective cannabis can be in treating a variety of medical conditions. Personally, I’ve used cannabis to manage my anxiety and depression, and it has become a valuable part of my treatment plan. My expertise in this area also extends to my family—my mother, for instance, started using cannabis because she found it particularly helpful in its topical form for relieving pain and discomfort.
From my professional and personal experience, I’ve observed that many women turn to cannabis for similar reasons, including pain management and addressing chronic issues like menstrual pain and endometriosis. The growing use of CBD suppositories for targeted pain relief in the pelvic region further demonstrates the versatility and benefits of cannabis in supporting women’s health.
Liz Rudner, Creative Director and Holistic Health Coach
Autoimmune diseases affect an estimated 23.5 million Americans, with a significant number being women. I’ve found that cannabis’s antiinflammatory properties can help reduce inflammation associated with autoimmune diseases, potentially easing symptoms like pain and fatigue. For women in perimenopause with autoimmune conditions, cannabis may offer relief and improve overall quality of life. Integrating cannabis into my wellness routine has been life-changing, and I encourage women to explore holistic options for managing their health.
Carola Pérez, President, dosemociones, Spanish Observatory for Medical Cannabis, and IACM Patient Council founder.
Our patient association, dosemociones, was founded in Madrid 10 years ago. With no legal framework in our country and the potential to be imprisoned at any time just for giving medical recommendations, we have worked with more than 3,500 women until now.
The most common conditions we receive are pain (neuropathic, fibromyalgia, arthritis, endometriosis), cancer (palliative and anti-tumoral), neurodegenerative Diseases (MS mostly), and PTSD (due to gender violence).
Solonje Burnett, Strategist, Creator, and Executive Producer Founder, erven.ai and Weed Auntie
Myself and up to 80% of American women have uterine conditions like fibroids or endometriosis. We work with the plant in all its forms from CBD tampons to 1:1 suppositories, beverages, edibles, flower, concentrates and topicals, for everything from mood shifting to relieving extreme pelvic pain. Many of us are caretakers to seniors and administer it to treat depression, pain and insomnia. Broadly, the majority of women use cannabis to quell the anxiety and stress of everyday life, all that is happening around and to us.
Dr. June Chin, Chief Medical Officer, Leafwell
Looking at Leafwell
Patient Data from
January 2020 to January 2024, it’s clear—and exciting—that cannabis can have a profound impact on women’s health. Women are significant users of medical cannabis, making up about 48.2% of our patients. Anxiety tops the list of medical conditions, with nearly 32,000 women (29.5%) using cannabis to help manage it. Chronic pain comes next, with around 31,000 women (28.6%), followed by PTSD, with 14,374 women (13.3%).
Stephanie Karzon Abrams, Founding Advisor at Beyond The Bench
Nikki Lawley, Patient Advocate and Educator
In my opinion, as both a nurse and female patient, the reasons cannabis is used by women for chronic pain and invisible illnesses such as anxiety, depression, menopausal issues, and menstruation complaints. As more women learn about the plant’s ability to improve their quality of life and the stigma changes, women are going to normalize cannabis use with their healthcare providers. We must come out of the closet, though, and share our stories to normalize the conversation. You hear it said all the time, we need the education to change the conversation, [but] no one wants to pay educators in the cannabis industry. We need healthcare providers, law enforcement, and educational institutions to do whatever it takes to get mainstream media coverage on the positives of cannabis as medicine- stop focusing on the refer madness era. It’s time for all of us to use our voices and fight for equal access for all.
Cannabis relieves pain, including migraines, menstrual pain, and menopause symptoms, by interacting with the body's endocannabinoid system (ECS).
THC reduces pain perception while CBD indirectly influences these receptors and has anti-inflammatory and pain-relieving effects. By reducing inflammation, modulating pain signals, and relaxing muscles, cannabis provides effective pain relief for these conditions.
The ECS also helps regulate sleep, mood, and overall homeostasis. THC can help promote relaxation and induce drowsiness. CBD reduces anxiety and stress by indirectly influencing these receptors, which can also help improve sleep quality.
La
Kia A. Gooch, Author and Founder, STAND4Something Media Group, Ltd.
Women who use cannabis are inclined to do so for just about anything that needs fixing. Whether it’s rubbing a little CBD on sore muscles or finding relief from menstrual and menopause symptoms, cannabis is our go-to for life’s little ouches, aches, and pains. As the caregivers and ‘fixers’ in the family, we are always finding new ways to incorporate cannabis into our routines, from sleep aids to skin and haircare. If hemp is an option, you can bet we are adding it to the mix.
Kassia Graham, Strategist and Advocate
People assigned female at birth use cannabis for various issues; period pain and migraines being two of them. As cannabinoids have antiinflammatory properties they have the potential to aid in reducing inflammation caused by prostaglandins which triggers cramps. Migraines can often precede as well as occur concurrently with periods. THC and CBD can be used to aid with nausea and pain associated with migraines. Still more research needs to be done to study the effect cannabinoids have on these issues. In general studies of illnesses and other issues that affect people with uteruses are overlooked and underfunded.
Danielle Guercio, Cannabis Reporter
Women with endometriosis use cannabis to address what is sometimes years or decades of intractable chronic pelvic pain. Until the medical community can find a complete cure for this disease, an estimated 10% of women suffer from endometriallike tissues growing all over the body. Some research suggests that cannabis and the endocannabinoid system might modulate this disease, but both endometriosis and the endocannabinoid system are understudied.
This topic received the most responses from the cannabis community. Be sure to visit cannatechtoday.com to read all the answers from the above sources and many more.
How to Optimize Cannabis Extraction: Techniques for Efficiency and Quality
By Dr. Sherry Boodram, CEO and Co-founder, CannDelta Inc.
As the cannabis market expands and competition intensifies both domestically and internationally, cannabis processors are focused on optimizing their operations to achieve the maximum efficiency and quality.
A key factor influencing efficiency and quality is the processor’s choice of extraction method.
There are numerous common extraction techniques, including supercritical CO2 extraction, ethanol extraction, and hydrocarbon extraction. However, many processors also use less common techniques such as pressurized liquid extraction, ultrasonication-assisted extraction, and microwave-assisted extraction
Each extraction method has its own advantages and drawbacks, but optimizing solvent use and recovery processes can significantly improve both efficiency and yield across all techniques. Here’s a closer look at the most effective and efficient extraction methods employed by processors worldwide.
Supercritical CO2 Extraction: High Purity at a Higher Cost
Supercritical CO2 extraction is popular because of its ability to
produce high-quality, solvent-free extracts. Operating under supercritical conditions—where CO2 exhibits properties of both a liquid and a gas—this method allows for efficient extraction of cannabinoids while leaving behind unwanted plant materials.
However, the equipment required for supercritical CO2 extraction is expensive, and the process itself is energy-intensive, making it one of the costliest methods available. Despite the higher costs, the high purity and consistency of the extracts make it a preferred choice for premium products.
Ethanol Extraction: A Versatile and Cost-Effective Method
Ethanol extraction is one of the most widely used methods in the cannabis industry because of its versatility and cost-effectiveness. It’s a polar solvent that can effectively extract a broad spectrum of cannabinoids and terpenes from cannabis plant material.
The extraction process can be performed at both warm and cold temperatures, each offering unique benefits. Warm ethanol extraction is faster and more efficient, but it may co-extract unwanted compounds like
chlorophyll, which can affect the color and taste of the final product.
Cold ethanol extraction, on the other hand, reduces the coextraction of these impurities, resulting in a purer extract.
Hydrocarbon Extraction: Potency with Precautions
Hydrocarbon extraction uses solvents like butane and propane. This extraction method is known for producing potent cannabis concentrates.
These non-polar solvents selectively extract cannabinoids and terpenes while leaving behind polar compounds like chlorophyll. This selectivity results in a highly potent and pure extract.
The drawback of hydrocarbon extraction is that it requires stringent safety protocols and specialized equipment due to the use of flammable hydrocarbons, increasing operational complexity and cost.
Pressurized Liquid Extraction (PLE): A Modern, Efficient Method
Recent advancements have introduced Pressurized Liquid Extraction (PLE) as a highly efficient method for cannabis processing under typical conditions of 50°C to 120°C and 10 to 15 MPa (100 to 150 bar).
PLE operates under elevated temperatures and pressures,
enhancing cannabinoid solubility and improving extraction efficiency. This technique is particularly advantageous because it uses minimal solvents, reducing both costs and environmental impact. When paired with ethanol, PLE can maximize the extraction of cannabinoids like THC and CBD while minimizing unwanted compounds like chlorophyll.
cannabinoid yield and purity.
MAE’s selective extraction of desired compounds is advantageous for producing high-quality cannabis extracts. Its precise heating control further enhances efficiency and sustainability.
Technological Innovations and the Future of Cannabis Processing
for staying competitive and ensuring product quality. The benefits—ranging from enhanced quality and consistency to reduced waste and increased efficiency— underscore the importance of investing in optimization.
Ultrasonication-Assisted Extraction (UAE) improves efficiency by using ultrasonic waves to create cavitation bubbles in the solvent. These bubbles collapse near the plant material, breaking down cell walls and enhancing the release of cannabinoids and terpenes.
UAE reduces extraction time and minimizes solvent usage, making it a highly efficient technique. It also operates at lower temperatures, preserving heat-sensitive compounds and maintaining extract quality.
Microwave-Assisted Extraction (MAE): Rapid and Selective Extraction
Microwave-Assisted Extraction (MAE) enhances efficiency by using microwave energy to rapidly heat the solvent and plant material, accelerating the extraction process. This method effectively reduces extraction time while maintaining or improving
Technological innovations play a pivotal role in process optimization. Automation and robotics reduce human error and increase efficiency in processing lines. Advanced equipment like closed-loop systems and centrifugal extractors streamline extraction and refinement processes, ensuring maximum yield and purity.
The future of cannabis processing is promising, with emerging technologies positioned to further enhance efficiency and quality. Machine learning and artificial intelligence are expected to revolutionize process monitoring and optimization by analyzing vast amounts of data to optimize parameters, predict equipment failures, and suggest improvements. These advances are already transforming drug development by significantly shortening the discovery process, showing immense potential for the cannabis industry as well.
Process optimization in cannabis processing is essential
When selecting the most appropriate extraction techniques, processors must carefully consider factors like yield, purity, cost, safety, scalability, and regulatory compliance. Additionally, processors must align these decisions with their short- and long-term goals, including their desired niche or unique position in the market.
By tailoring their approach to these strategic objectives, processors can ensure that their operations not only meet current demands but also position them for future success. As the industry evolves, those who prioritize and implement these strategies will be better positioned to thrive in a dynamic and growing market.
Partnering with a reputable and experienced cannabis consultant such as CannDelta Inc. can greatly enhance the efficiency and reduce waste in processing facilities through their expert guidance. Doing so also ensures compliance with the jurisdiction’s regulations and significantly increases the likelihood of operational success, product quality, and overall profitability. ❖
ButACake is a multistate women-owned and Black-owned brand of baked edible goods founded in 2016 by CEO Matha Figaro. The brand became an early player in state markets like New Jersey, Delaware, and Maryland, including having its PBN&J brownie become the first Black-owned cannabis brownie sold in New Jersey dispensaries. The company’s product line includes infused oral dissolvable strips, baked goods, elixirs, and a new innovative gluten free strip.
Smoke Trap personal air filters provide a discreet, hassle-free solution for cannabis consumption. Founded by Brandon Shroyer, who wanted a better way to hide cannabis smoke and odor, Smoke Trap offers a more sophisticated alternative to DIY methods like dryer sheets and sprays. Equipped with advanced filtration technology, including HEPA and activated charcoal filters, these eco-friendly devices feature reusable parts to reduce plastic waste. Whether you’re at home or on the go, Smoke Trap ensures smooth, odor-free sessions with each exhale. No smoke, no smell, no worries.
Kiva is one of the most successful edible brands today. Co-founded in 2010 by Kristi and Scott Palmer, Kiva is known for using natural ingredients, locally grown cannabis, and sustainably sourced ingredients like cacao. The brand is now a multistate venture, staffing hundreds and operating brands such as Terra, Petra, Camino, and Lost Farm.
High On Plants is an accessories brand founded by Caroline Murphy and Alice Moon in 2023. The brand specializes in creating products for those who appreciate cannabis’s aesthetic and cultural aspects. The recently launched line includes jewelry and home goods that empower individuals and foster meaningful conversations about the plant.
House of Puff is a women-owned, Latina-led brand based in New York City. Founded by Kristina Lopez and Holly Hager, it creates stylish, artistic smoking accessories, pipes, and other plant-centric products, including an oral spray, the Spritz. Driven by wellness, style, and social impact, House of Puff empowers women to integrate cannabis into their lifestyles seamlessly.
Few brands, women-owned or otherwise, are employee-owned, like the outdoor-grown Colorado-based cannabis brand, the Honeybee Collective. Co-founded by Sholeh Mirzai, Erin Parkins, Kate Myers, and Chris Becker, the brand is backed by workplace ethics and high-quality sun-grown bud. The Colorado-based brand has expanded to a two-state offering, with products available in New York as well.
Jane West has been a leading figure in cannabis for years, earning a reputation for normalizing consumption with her events and advocacy. After founding the advocacy group Women Grow, West launched a line of cannabis accessories in her namesake. Today, the Jane West brand offers high-quality glassware and THC products in 15 states.
Ardent — Decarboxylation is essential to creating edibles, ensuring that cannabis flower is heated to the point that cannabinoids like CBDA and THCA convert into CBD and THC. In August 2013, founder Shanel Lindsay helped advance a method that until then had remained largely limited in its options. In the years since, the Boston-based Ardent has grown to offer a line of devices, infusion kits, accessories, and more.
Sonder is a Mendocino Countybased, queer-owned cannabis brand rooted in creativity, curiosity, and wonder. Founded by Faun Chapin and M. Paradise in 2018, Sonder crafts sustainable cannabis products from familyrun farms, selling their creations in some of the more visually appealing packaging and product designs on the market today.
Happy Gummies Happy Gummies
With October being prime candy season and gummies a year-round favorite, I’m excited to share my Happy Gummies recipe. As The Happy Chef, I’ve crafted these delightful chews to bring a burst of joy and flavor to any occasion. Perfect for Halloween or any time you crave a sweet treat, these gummies are sure to be a hit.
YOU WILL NEED:
• 2 medium pots/saucepans
• 2 candy thermometers
• Silicone spatulas/spoons
• Baster (helpful for filling individual cavities in candy molds)
• Silicone gummy molds (your preference)
• Corn starch (as needed to coat molds)
PART ONE — GELATIN:
1. In a separate pot, create a water bath with a candy thermometer, keeping the temperature around 74°C (165°F). Sous vide machines are excellent for maintaining temperature.
2. Heat 240 grams (1 cup) water in the microwave for 1 minute.
3. Combine gelatin powder and heated water in a ziplock freezer bag (or sous vide boiling bag). Mix thoroughly to remove clumps and streaks.
4. Cook in the water bath at 74°C (165°F) for 20-30 minutes, or until the mixture is clear.
PART TWO — SUGAR:
1. In the second pot, place a candy thermometer to reach 74°C (165°F).
3. Once sugar and sorbitol crystals have dissolved (approximately 10-20 minutes), add the decarboxylated cannabisinfused coconut oil. Mix well and continue cooking for an additional 10-15 minutes.
YIELDS 250-300 CHEWS*
INGREDIENTS:
*Depending on molds used
• 75 grams (1/2 cup) gelatin powder
• 240 grams (1 cup) water
• 225 grams (1 1/4 cups) sugar
• 245 grams (1 cup) corn syrup
• 24 grams (2 tbsp) sorbitol (powder form)
• 12 grams (1 tbsp) citric acid
• 8-12 grams of flavor (depends on flavor strength)
• Food coloring (if desired)
• 55 grams (1/4 cup) cannabis-infused coconut oil
PART THREE — COMBINE:
1. Coat your silicone molds thoroughly with corn starch. Set prepped molds aside for filling.
2. Pour the gelatin/water mixture from Part One into the sugar mixture pot from Part Two. Mix all ingredients well to ensure complete homogeneity.
PART FOUR — FLAVOR:
1. Add citric acid and your chosen flavor. If using food coloring, add 6-10 drops for a good hue.
2. Mix well. Keep on heat, then use a baster to quickly fill the molds with the infused mixture. Allow the molds to stand for 12+ hours (preferably overnight) before removing the gummies.
3. Roll gummies in granulated sugar for a beautiful sugar coat. Let them cure on a dry rack for 2-3 days. Store in an airtight container, and freeze for a longer shelf life.
For a how-to video of this recipe, visit EdibleDee.com and TheHappyChef.co. For #ATasteOfHappiness, follow me on social media at @edibledee and @thehappychefco.
25-26 | New York Cannabis and Hemp Convention | Albany, NY
NOVEMBER
1-2, 4 | Ohio Cannabis Expo 2024 | Canton, OH
5-7 | MJ Unpacked | St. Louis, MO
12 | Business of Cannabis: New York | New York, NY
13-15 | The Indigenous Cannabis Industry Association’s DC Industry and Policy Summit | Washington, D.C.
DECEMBER
1-5 | International Weed Science Congress | Jerusalem, Israel
3-6 | MJBizCon 2024 | Las Vegas, NV
Can’t wait for the next cannabis event? Scan now to discover what’s happening worldwide with the Cannabis & Tech Today Events Calendar.
Coming Next Issue
RETAIL TECH ISSUE
Discover the latest innovations and revolutionary tech cannabis retail has to offer. From state-of-the-art systems to advanced management tools to tons more, the retail tech edition will deliver critical insights to help readers stay competitive and compliant. Learn how retail technology enhances efficiency, elevates experiences, and streamlines solutions across the cannabis retail landscape.
TIPS AND TECH FOR OWNERS
Staying competitive in cannabis often requires being ahead of the curve. In the retail tech edition, readers will get just that with insights into the latest in retail tech and other helpful tips for cannabis operators. Discover insights from industry experts who’ve walked the path to success. Also hear from developers of leading tech aimed at making brands more efficient and successful.
DEEP DIVES: COMPLIANCE, MARKETING, SALES AND MORE
Cannabis compliance is complex. Successfully navigating those complexities often requires an understanding of federal, state, and sometimes even local laws. This edition will tackle many of those pressing points with data, insights, interviews, and more from compliance, marketing, and other business leaders in the retail cannabis space. Discover how to get the word out while staying compliant so your company can generate those desired sales (and a whole lot more).
Scan code and follow link with browser when it magically
Why Women Roll Better
By Sara Gluck
When it comes to the battle of the sexes, everyone has an opinion. Are women funnier? Are all men clueless?
Why argue about silly things like intelligence and wit when we can argue about more important things, like which gender can roll better blunts? Because let’s face it, that’s true supremacy.
Women are better at rolling than men. Look, I don’t make the rules, but I have empirical evidence that women are the fairer gender when it comes to rolling a green burrito.
Physically, women tend to have smaller hands than men. This means that their delicate fingers can work a paper into a joint with precision and finesse. I’ll take a small-handed woman over a sausaged-fingered guy to roll a better joint any day.
We all know that rolling requires coordination. A little handeye coordination goes a long way when it comes to rolling jays. Most people may think of hitting a baseball with a bat when it comes to hand-eye coordination. Do you know how much hand-eye coordination it takes to do makeup? It takes skill to apply makeup—attention to detail, a steady hand, and small movements—all of which are key to rolling the perfect joint.
Furthermore, a big secret you’re not supposed to know is that women learn how to roll in arts and crafts at schools and camps across the country. While the boys are busy playing basketball and building model cars the girls are learning the ins and outs of joint rolling. Big joints, small joints, blunts, cross joints, are all rolling activations offered across this country to girls.
Lastly, and most importantly, it’s in their DNA. Recent studies suggest that women possess a unique genetic marker, dubbed the “Cannabis Craft Gene,” which grants them an unparalleled ability to roll the perfect joint. This DNA sequence, found only in women, enhances dexterity and precision, making their joints smoother and more evenly packed.
You want a source? Just trust me, bro.
So, next time you’re in a debate about gender superiority, forget about the usual topics. Instead, ask yourself: who would I trust to roll the perfect blunt? The answer, clearly, is women. ❖
