// SPOTLIGHT //
Trade Secrets
Innovators share their strategies for industry domination.
By Ed Rogers
Each quarter, Cannabis & Tech Today speaks with innovative brands from around the country to discover who is leading the call for a more resilient, thoughtful, transparent cannabis industry. This issue, we’re highlighting three brands receiving national attention for their commitment to excellence within the cannabis community.
operators who were very passionate about the product, very customer-centric, but did not have the skills and the foresight and capitalization to build heavy weight infrastructure that could scale to handle millions of customers as opposed to thousands of customers. So I thought “Hey, this is my opportunity to fix all this stuff that’s been broken in cable before it happens in cannabis.”
on things you can’t own. Nobody can own a strain name. It’s not a capitalistic thing, but a brand needs to have its own identity and its own interpersonal and emotional connection to the customer and it needs to have a brand promise that can be replicated. GrowRay Technologies The cannabis space, in many ways, is about collaboration. The industry relies on different
Ash Ganley
sectors coming together to create solutions. Ash Ganley, CEO of GrowRay Technologies understands the fractured nature of the industry and is working to unite growers with technology and science to create a more efficient cultivation ecosystem.
Rich Batenburg Jr
Clear Cannabis Inc. Rich Batenburg Jr., has decades of experience developing scalable business models in various industries. As president and chairman of Clear Cannabis, Inc., Batenburg is using his expertise to develop an infrastructure for the company capable of scaling to a national level. Rich Batenburg Jr.: What was going to happen with cannabis in my mind was exactly what happened with cable. A bunch of mom-and-pop 30
Cannabis & Tech Today // Spring 2021
Once we have ubiquitous legalization, big food, big pharma, big tobacco, and big agriculture will likely be taking over this industry. It takes money to scale up. There are thousands of inventive, creative, sincere, gentle geniuses in the business that have come up with products. What you don’t see is the massive distribution and commercialization of those products. That’s really our focus. What I liked about Clear Cannabis is it has a trade secret component to it, it has a formula. It’s not based
Ash Ganley: “We realized quickly that the market is not always going to be so high margin that you could hide bad business practices and hide a lack of efficiency in your operation and production. And now that’s happening across the country. As prices are coming down and regulations are increasing in terms of how much electricity you use per square foot, etc., a lot of growers who used pre-legal, scaled-up practices are losing their businesses because they’re not taking those low-margin, high-efficiency lessons from traditional agronomy. That’s what we’re doing, is really learning cannabis from a whole systems technical point of view, knowing all the while that we have to get better. We’re never going to be good enough.
