Sustainability Today -- Summer 2021

Page 60

Solutions

Sterling Ranch’s Sustainable Look For decades, policymakers, utilities, and conscious citizens have been working to conserve electricity through sophisticated demand management tools to help customers understand the relationship between peak use periods and real costs. These measures have helped educate customers on ways to reduce usage — and their bills — while also ensuring the integrity and stability of the grid. This same approach hasn’t yet been systematically applied to an even more finite resource: water. With energy management programs having successfully demonstrated proof of concept in reducing electricity consumption, a growing number of utilities and partners are deploying resources to do the same for water with increasing urgency. Americans this year will pay an average of $104 per month in water and wastewater bills, an increase of more than 30% within the last decade. In most cases, consumers have no idea how much water they’ve used or how much it’s going to cost until the end of the month. As the old adage goes, you can’t manage what you don’t measure, and with a drought-intensive summer already forecasted by leading hydrologists, the threat of an emerging “megadrought” looms. Consequently, the urgency to apply the same principles to measuring energy usage to water in real time is higher than ever. Consider the case of the Colorado River basin, located in the southwestern United States. Occupying approximately 250,000 square miles and stretching 1,400 miles long, the Colorado River is a critical municipal water resource for nearly 40 million people throughout seven states. Growing demands in the Colorado River system, coupled with the potential for reduced supplies due to climate change, may put water users and resources relying on the Colorado River at risk of prolonged water shortages in the future. Even a single season of drought is bad news for the Southwest, and the impact extends

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SUSTAINABILITY TODAY | SUMMER 2021

beyond residents, with dry conditions in the area shriveling crops, harming livestock, and worsening wildfires.

state was abnormally dry, 65% was experiencing

As of late June 2020, the State of Colorado recently reported that more than 80% of the

extreme drought conditions, according to the

moderate drought, 55% was experiencing severe drought, and 33% of Colorado was experiencing Drought Monitor. The monitoring group also


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Coming Next Issue

1min
pages 66-68

Biden’s Task: Undoing Nearly 100 Climate, Environmental Rollbacks

15min
pages 56-59

Big Oil Companies Form Alliance with Microsoft

2min
pages 64-65

Ushering in a Greener Economic Era

4min
pages 62-63

Sterling Ranch’s Sustainable Look

5min
pages 60-61

An Eating Experience Like No Other

3min
page 55

Growing and Eating Meat as Nature Intended

8min
pages 52-54

Our Gardens: Sustainable Food

5min
pages 50-51

The Ecosystem of Carbon Capture

8min
pages 48-49

How Bear Grylls Weaves Sustainability into Running Wild

7min
pages 40-43

Valerie Taylor: Playing with Sharks

11min
pages 44-47

Brian Skerry: Touched by the Whales

9min
pages 36-39

Why ‘Microbial Area Kleaners’ Can Help Save Our Seas

7min
pages 34-35

Envirobits

14min
pages 10-17

Policy: Europe’s Climate Change Policies: Will We Follow?

5min
pages 22-23

Practices: The Core 8: Are We

2min
pages 24-25

Sustainability & Media: YouTube Announces Original Climate, Sustainability Content

4min
pages 26-27

NextGen: The Next Growth Curve?

3min
pages 20-21

Baking Sustainable Practices into Fashion Choices

8min
pages 28-31

Preview: SB ‘21

3min
pages 18-19

Top 10 Sustainable Fashion Companies

5min
pages 32-33
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