Chief Strategy Officer, Issue 18

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T H E

L E A D I N G

V O I C E

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S T R AT E G Y

CHIEF STRATEGY OFFICER

DEC 2015 | #18

How Dr.Dre’s Beats Took Over The Headphone Market Dr. Dre is one of the world’s most successful artists, but it’s his business acumen that has driven Beats to dominate the headphone market. We find out how. |12

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Richard Branson: The King Of Strategic Diversification The Virgin boss is the prime example of a diversified success, and no where is his more evident then with his airline. |5

Volkswagen’s Shift In Strategy could Start A New Era The emissions scandal has hit Volkswagen hard. We investigate whether new CEO, Matthias Müller, can turn the company around. |9


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