MYFITNESS PEANUT BUTTER

MOHAMMAD PATEL AND RAHIL VIRANI ARE MAKING INDIA FITTER, HEALTHIER, AND STRONGER WITH THE COMBINATION OF FITNESS & FLAVORS OF MYFITNESS

MOHAMMAD PATEL CEO RAHIL VIRANI CMO

Puja Bhardwaj | Business Connect

With the introduction of diverse divisions in the fitness market and its enormous potential for expansion, the Indian fitness industry has reached an inflection point and is ready for far more spectacular things. The shift towards the demand for healthier lives is the main factor causing the exponential rise in the industry. Not to forget, beneficial supplementation and particular workout regimens are also a part of health and fitness programmes which increases the demand for nutritional supplements and formula. Producing, Marketing, delivering tasty and nutritious food products to meet the fitness and flavor needs of India is MyFitness Peanut Butter, a well-conceived venture of Mohammad Patel (CEO) & Rahil Virani (CMO). A brand born on expertise and passion for fitness & flavor, MyFitness is a Silvassa-based peanut butter brand which aims to give the popular spread a healthy twist.

Mohammad Patel, the CEO of MYFITNESS is a Chartered Accountant and holds an All-India CA Rank. In order to start off with this business, Mohammad partnered with Rahil to commence the journey of MyFitness. Their goal was to create a world-class brand with a strong bond with the millennials and Gen Z by adopting a digital first approach. However, their intention was also to understand the customer’s preferences for taste, health benefits and convenience. Moreover, Mohammad and Rahil also desire that MYFITNESS will also motivate the Indian crowd towards a healthier lifestyle.

MyFitness was founded as a future-focused, top-tier brand with a strong affinity for millennial and Gen Z consumers. According to the proverb “Health is wealth,” good health accelerates your happiness, relationships, and general wellbeing.

THE TALE OF MY FITNESS’S INCEPTION

The captivating story of MyFitness was penned down in the year 2019. Soon, it emerged as one of the fastest-growing peanut butter brands, acquiring new and loyal customers every step.

MyFitness was launched in 2019 with only two varieties—the original and natural varieties of peanut butter. However, the company has since added various other varieties like honey, chocolate crunchy, chocolate crispy, and chocolate smooth to its lineup and more than 1,00,00,000 MyFitness servings are served every month.

The highest-rated peanut butter brand in India, MyFitness has a full line of nutritional products to its credit. With its wholesome and delectable products that are cleverly promoted and well-liked, it has disrupted the industry.

The brand’s creators had an eye-opening realization: peanut butter was being sold as a commodity in the nut butter sector. The creators then came to the realization that every nation requires its own distinctive and customized peanut butter that will complement its tastes. The sticky texture, typically a threat, was also successfully addressed through extensive research and development. As a result, they created a peanut butter that was three times smoother than what was on the market. MyFitness was founded on innovation, and to make the product even more palatable and dependable. Moreover, they also found a solution to the oil residue issue encountered by consumers when eating peanut butter made by other manufacturers.

MYFITNESS’S DISTINGUISHING FEATURES

THE UNIQUE MARKETING TECHNIQUES

Strategic alliances with well-known figures like Indian cricketer Hardik Pandya and actors Kriti Sanon and Samantha Akkineni, among others, have contributed to MyFitness’ consistent growth. The credit also goes to effective influencer marketing and great word-of-mouth from fitness influencers. Today, MyFitness boasts a network of over 1,200 influencers.

The company sponsored Joe Weider’s Olympia, the World’s biggest bodybuilding competition in Florida, USA.

WORDS OF WISDOM Happiness comes when your work and words are of benefit not only to yourself but also to others.

– MOHAMMAD PATEL ”

DYNAMIC LEADERSHIP

• Mohammad Patel - CEO • Rahil Virani - CMO • Fazal - Chief Financial Officer • Poojan - Chief of Staff