THINKTAG ADVERTISING CREATING BRANDS THAT LEAVE IMPRESSIONS

Marketing as we all know is one of the chief practices for a company to build a strong foundation in the market. No matter how much the arena evolves and the channels of outreach change with the times, a strong foundation in marketing strategy, brand positioning and brand architecture will always be needed. When you extend that to communication, how you choose to communicate may change but the messaging remains all important and the key to a successful campaign. This is what ThinkTag Advertising plays a role in getting brands to have the right mix of strategy, innovation and communication.

Industries have started to venture more and more on digital marketing which is one of the biggest evolutions in the industry. The segment enables users to advertise their products in national and international markets thus, replacing the old ways of reaching people. Venturing onto digital marketing without having a strong foundation in place may be a recipe for disaster. Therefore ThinkTag Advertising strikes the right balance of using contemporary and traditional methods of marketing to make robust brands that connect with the customers.

Establishment Of Stature In The Market

Thinktag was initiated in 2009 by Ms. Somdatta Acharyya (Founder, Director) as a brand consulting firm in Worli, Mumbai. The initial aim of ThinkTag was to provide branding and marketing solutions as an outsourced team to SMEs and start-ups which lacked a proper marketing set-up. However, work came from larger corporates which was looking to pilot test innovation centers or new products or businesses. With time, on demands of its clients, ThinkTag evolved into a full-fledgedmarketing communications agency in 2012.

Since then ThinkTag has been operating as a brand consulting and advertising agency working on print, outdoor, audio-visual and digital communication.

SOMDATTA ACHARYYA Founder & Director

A Brief Of The Curator

Ms. Somdatta Acharya, the curator of this establishment holds an MBA in Marketing from SCMHRD (Symbiosis) and has industry experience of 7 years in brand management & marketing, before starting ThinkTag a decade ago. During her time in the industry, as a Brand Manager, she observed that there was often a gap in understanding of the audience or the need for the communication by the ad agencies she dealt with. There was often a disconnect in the language or the imagery, especially for non ATL communication. That was the core thought when she ventured into Advertising. The objective was to deliver creatives, campaigns and solutions that work and produce business results and not focus on campaigns for awards.

Adapting To Changing Market Trends

“What sometimes makes me sad is that when I look at campaigns around me, I see tactical campaigns and no real brand positioning.” Says Ms. Somdatta Acharyya. With the flow time, marketing and advertising has seen radical transformation. Every day gives birth to new trends, new ideas and evolving channels. Marketing strategies have shifted to delivering ‘brand stories’ instead of focusing on building a strong structure and a robust brand ladder. While keeping up with the dynamic nature of the market, ThinkTag team bears in mind the basics of ‘Kotler’, while working on brand positioning or brand communication.

Communication channels like social and digital media are already in motion to bring turbulence in the industry; ThinkTag works tirelessly to research about consumers and what makes them engage with brands to deliver best online and off-line solutions to clients, in a cost-efficient way.

Impact Of Research And Development

R & D is one of the major practices for a positive progression in any organization. But the ability to learn and gather knowledge from the research is what makes one better than the rest. Therefore at ThinkTag the emphasis is on Learning and Development.

Employees are being engaged in refresher courses, digital marketing or web design courses for a continuous learning process. In addition to that, they organize presentations about the latest trends, learnings from innovations done by multinationals, experimental campaigns, use of technology, etc which translates into eventual client benefits.

A Wide Range Of Clients

The company has served numerous MNCs, start-ups across sectors like Real Estate, Pharmaceuticals, Fintech, Insurance, Banking, Quick service restaurant, Agri-tech, etc. Some of their notable brands are GSK, The Wadhwa Group, Tata AIG, Tech Mahindra Business Services, Kotak Mahindra Bank, Go Biryan, Star Sports and StarAgri Group.

Ventured To Modern Technologies

With the evolution of technology, mankind is slowly moving towards a paperless world. So is ThinkTag! The company has incorporated digital as well as physical platforms in their project. An example of such is their brochure which is now a 2 d video or a leaflet that was in print format now as a GIF.

A WELL-BALANCED WORK CULTURE

“Our work culture is all about enjoying your work, completing it and leaving on time.” - Ms. Somdatta Acharyya. ThinkTag consists of a bunch of youngsters who are very enthusiastic, motivated and responsible. An extremely vibrant environment with flexible timing and punctuality at work is instilled where work gets maximum priority.

The founder herself is very agnostic to negativity and believes Professionalism and enthusiasm should go hand in hand. Sticking to one’s word, delivering on promised timelines and doing the best every single time but it is also very important to enjoy the work so that it doesn’t seem like a burden.

Accolades And Achievements To Be Praised For

The company has shown steady growth over the years. From initiation to present, it has delivered marvellous performances in their projects even as a small team of 6 members. The initial years served as a learning phase which further gave them the platform to build a larger team of young talents that clocked 100% Y-o-Y growth, 3 years in a row.

Furthermore, ThinkTag proudly speaks how its campaigns have delivered success to their clients. They are always traveling a rewarding journey where they have successfully launched brands or projects that have helped companies undergo intended image change and evolve their communication and strategies to keep pace with the evolving marketplace.

Glorious Future Prospectives

Ms. Acharyya carries the thought “It’s not the future, it’s a new present every day.”

There’s an explosion of social media and digital platforms and while there have never been more ways to reach the consumer, it’s never been harder to connect with the consumers. ThinkTag is gearing up to do exponentially complex and creative work at this exciting time. The focus is more on precise, hard-hitting creatives. What is also of importance is that one cannot prioritise quality or quantity any more, the requirement is of both, so from a creative perspective it is all about quantity with quality. So keeping pace with the times is really an on-going process.

A Hand Of Help Towards The Society

During its initiation, Ms. Acharya was enlighted by a lesson from her mentor and B-school professor - ‘You will be really an entrepreneur when you provide employment to at least 10 people’. The company started out as a one-man army, quickly moved to a strength of six but now has a squad of 17 members. So in this market of high unemployment, Ms. Acharya is contributing with employment for the young and aspiring. What is of great significance is also the focus on women empowerment, who make up for more than 60% of the workforce.

The company is also mindful of the environment and encourages a very low tolerance towards single-use plastics. They tend to recycle, reuse waste material and during festivals turn them into creative decorations.