Media Kit 2011
Main 623-239-3956 Advertising 623-239-3954 Fax 623-398-7026 P.O. Box 74693 Phoenix, AZ 85087 www.inandoutaz.com
Contents # 1 in Anthem 3 Circulation 4 Display Ad Rates 5 6 Display Ad Sizes Specs 8 Delivery 8 Deadlines 9 Payment 9 Classified Ads 10 Advertising Terms 11
Number 1 in Anthem
IN&OUT Everythin
g that’s
going on
…
De cem be
r 28 , 20 06 –Ja nu
ar y 10 , 20 07
of anth
em
IN&OUT IN&OUT IN&OUT Everything that’s going on…
of anthem
februar y 15-21, 2007
It’s definitely the village voice.
Everything that’s going on…
Everything that’s going on…
of anthem
febr uar y 22-28, 2007
august 2–15, 2007
of anthem
DOUBLE ISSUE
New Ye ar’s Do uble Iss ue
The Problem WiTh
Private Legislative Coffee Talks Bringing the capitol to Anthem and beyond. Page 22.
Help Wanted
Page 21.
The Buzz
Sheriff Joe: LocaL SubStation PLanned
Retro-R esolutio
Kohl’S DeparTmenT STore coming to anthem
Anthem’s desperate homeowners can now swap online.
School Board MeMBer
face t he p La ’s Last Summer n ew ye a r fr e s h ns take
Page 38.
th
e stress off. By Plus: th Chris Pr ickett Where to e Smar test Reso Spend ne lut w Year’s. Paion Page 29 ge 12
page 26
IN&OUT IN&OUT IN&OUT IN&OUT Everything that’s going on…
april 5–11, 2007
of anthem
Everything that’s going on…
Everything that’s going on…
febr uar y 8–14, 2007
may 24–June 6, 2007
of anthem
Everything that’s going on…
of anthem
of anthem
Januar y 11–17, 2007
3r d Annual
Festival of Fine arts at A n t h e m
Now We’re Cookin’ Why your rates may be headed for a huge increase. Page 22.
child SurviveS Near-tragic accideNt (Adults involved aren’t doing as well. Page 22)
The Talk: Are you changing your habits PlUs: A tour down the Arizona Canal. ANd: Home water systems demystified.
Double
Issue
Two weeks of events!
January 12, 13 & 14
The # 1 Source for Local Information
e e
In&Out Magazine Freedom Way Magazine Anthem Portal Web Site
munity Section
Images AZ Magazine Word of Mouth Email/Internet
Arizona Republic Community Section
“It’s definitely the village voice.”
Foothills Focus Come Play With Us
–Bruce Hernandez Senior Vice President and Pollster at the Behavior Research Center
Community Newsletter Community meeting Mailings/Fliers Sonoran News Desert Advocate Signs Around Town 0
17.5
35.0
52.5
70.0
SOURCE: The Behavior Research Center
Percent of respondents in an independent telephone survey, commissioned by the Anthem Community Council, who named this as their source for local information. Statistically significant sample of 400 respondents in an open-ended question. 3
In&Out Publications, LLC 623-556-6917 (Fax 623-398-7026) advertising@inandoutaz.com
Circulation In&Out is distributed via U.S. Mail to homes and businesses in the North Valley area. It is also hand-delivered to dozens of retail venues and medical and commercial offices, schools and libraries. The geographic target is kept intentionally narrow to ensure high reader involvement and higher response rate for our advertisers. In&Out is published weekly giving advertisers the opportunity access to high frequency delivery of their ad message for improved recall.
Mailed to Homes 14,000 Street Distribution 1,000 Zip Codes Within Circulation 85085 85086 85087
In&Out Publications, LLC 623-556-6917 (Fax 623-398-7026) advertising@inandoutaz.com
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Display Ad Rates
All rates are net
Standard Placement ROP
ROP ads rotate throughout the magazine
FREQUENCY DISCOUNTS
RATES ARE PER INSERTION Size 1/8 Page 1/4 Page 1/3 Page 1/2 Page Full Page
Consecutive Issue Commitment
NON-Consecutive Issue Commitment
OPEN
4x
12x
24x
52x
4x
12x
24x
$139
$106
$100
$95
$89
$133
$125
$119
$239
$183
$172
$163
$152
$228
$215
$204
$300
$230
$216
$205
$191
$287
$270
$256
$389
$297
$280
$265
$248
$372
$350
$332
$683
$522
$491
$465
$435
$652
$614
$582
Fixed positioning at a 10% premium, when available.
Premium Placement
Better Positioning for Better Results
FREQUENCY DISCOUNTS
RATES ARE PER INSERTION Position Front Cover 2nd Cover (Inside) /P1 3rd Cover (Inside Back) Front Matter Front Matter (1/2 page) 4th Cover (Back Page)
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Consecutive Issue Commitment
NON-Consecutive Issue Commitment
4X
12X
24X
$767
$618
$584
$544
$495
$773
$730
$680
$740
$597
$564
$525
$478
$746
$704
$657
$793
$640
$604
$563
$512
$799
$755
$704
$452
$365
$344
$321
$292
$456
$430
$401
$887
$665
$637
$610
$554
OPEN
52X
4X
12X
24X
$499
In&Out Publications, LLC 623-556-6917 (Fax 623-398-7026) advertising@inandoutaz.com
Display Ad Sizes IN&OUT FULL WITH BLEED
FULL
FRONT COVER
6” X 9” Live Area: 5” X 8”
5” X 8”
4.2” X 2.4”
HALF VERTICAL HORIZONTAL
HALF HORIZONTAL
ONE-THIRD VERTICAL
2.4” X 7.8”
5” X 3.8”
1.58” X 7.8”
In&Out Publications, LLC 623-556-6917 (Fax 623-398-7026) advertising@inandoutaz.com
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Display Ad Sizes
ONE-THIRD HORIZONTAL
ONE-QUARTER VERTICAL
ONE-QUARTER HORIZONTAL
5” X 2.5”
2.4” X 3.8”
5” X 1.8”
ONE EIGHTH
2.4” X 1.8”
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In&Out Publications, LLC 623-556-6917 (Fax 623-398-7026) advertising@inandoutaz.com
Specs Accepted File Formats • PDF • JPG • Tiff • EPS Color Space CMYK Resolution 300
Delivery Send Materials to In&Out Advertising in one of two ways: Email advertising@inandoutaz.com FTP Server 1. Copy and paste this address into your web browser: http://98.174.229.106 2. Username: clientdrop 3. Password: inoutdrop 4. Click “Upload File(s)” 5. Click “Choose File” and navigate to the file on your computer. Click “Choose.” 6. Click “Begin Upload” 7. Notify In&Out of the delivered materials by phone or email at above address.
In&Out Publications, LLC 623-556-6917 (Fax 623-398-7026) advertising@inandoutaz.com
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Deadlines Space Reservation • C losing date for insertion orders – Noon, Thursday, 14 days prior to publication.
Materials (Press-ready art) • Closing date for press-ready art (in correct size, format, color
and resolution) – 10 a.m., Monday, 10 days prior to publication date.
Extensions on deadlines must be arranged in advance with the Advertising Dept. Missed materials deadline will result in forfeiture of the space without refund.
Payment Installments
The monthly payment plan is available for those who supply required credit information. The first payment is prorated to include the balance of the current month plus the second month. The balance of the contract is divided among the remaining months of the contract.
Forms of Payment • Check • Visa • Mastercard
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In&Out Publications, LLC 623-556-6917 (Fax 623-398-7026) advertising@inandoutaz.com
Classified Ads Text only ads organized by classification in the back pages of the magazine are submitted and paid for by the advertiser online at www.inandoutaz.com. Click on “Submit Classified Ad.”
Rates Commitment (# of weeks) Cost per Unit* per Week Add Red Ink Add Bold
1 $5 +$2 +$2.75
2 $4.75 +$2 +$2.75
4 $4.50 +$2 +$2.75
13 $4.10 +$2 +$2.75
26 $3.75 +$2 +$2.75
*Unit=25 keystrokes
Categories
Announcements – General Announcements – Graduation Child Care Classes For Sale Garage Sales Help Wanted Lost & Found Misc. Real Estate
Services - A/C & Heat Services - Cleaning Services - Financial Services - Hanydman Services - Landscaping Services - Misc. Services - Painting Services - Pet Services - Plumbing Services - Pool Services - Roofing
Deadlines
Close for classified ads is noon, Wednesday, eight days before Thursday publication date. No extensions are permitted for classified ads.
Payment
Visa Mastercard American Express Discover
In&Out Publications, LLC 623-556-6917 (Fax 623-398-7026) advertising@inandoutaz.com
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Advertising Terms 1) Rates subject to change but guaranteed for the duration of the contract period. 2) Publisher reserves the right to reject or cancel any advertising at any time without liability, even if previously acknowledged, accepted or published. 3) Ads purchased but not printed due to Publisher error are entitled to a position of equal value in a future issue. 4) Changes made to artwork by In&Out Publications, LLC are billable at $75/hour. 5) If client-supplied artwork changes are not received by deadline or in-house art changes are not approved by deadline, the last published ad will be picked up for publication. 6) In consideration of publication of an advertisement, the Advertiser and the agency, jointly and severally, will indemnify and hold harmless In&Out Publications, LLC, and In&Out magazine, the officers, directors, agents, employees and representatives from and against all losses, damages, claims, liabilities and expenses (including legal fees and costs) resulting from publication. 7) Advertisements are accepted upon the representation that the Advertiser and its agents have the right to authorize publication of the ad and its contents. 8) Advertiser assumes full liability for all content (including any text, representation, illustrations, sketches, maps, words, labels, trademarks or other copyrighted matter) in his authorized advertisements. 9) Artwork created by In&Out Publications, LLC for an Advertiser is the sole property of In&Out Publications, LLC. Copyright remains with In&Out Publications, LLC and cannot be copied or published in any form without the express written consent of the copyright holder. 10) The Advertiser and its Agency is fully and personally responsible for the payment of all fees related to this contract including cancellation fees, design fees and late fees. 11) The Publisher reserves the right to adjust distribution numbers and method at any time. 12) Returned checks will incur a $50 fee. 13) Overdue balances will result in non-publication of ads. Advertiser remains responsible for payment of reserved space for non-published ads. 14) Balances overdue by 30 days may result in a terminated contract and incur a $250 cancellation fee plus a late fee of 1.5% per month (APR 18%). 15) Cancelled contracts will incur a $250 termination fee and require 21 days notice. Additionally, already-published ads will be pro-rated to reflect the rate corresponding to the number of ads published. 16.) Changes in payment method, ad schedule, ad size or other stipulation must be approved by the Publisher in writing and may incur a $45 change fee.
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In&Out Publications, LLC 623-556-6917 (Fax 623-398-7026) advertising@inandoutaz.com
Insertion Order
In&Out Publications, LLC 623-556-6917 (Fax 623-398-7026) advertising@inandoutaz.com
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