Elevator pitch

Project Name Authors/Team Purpose of the presentation

S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.

Problem statement What problem are you trying to solve Whose problem are you trying to solve This can be reframed as: •

What is the opportunity – the unmet need?

How big is the problem? (i.e. quantify the problem as an opportunity in terms of currency, people affected etc.,) What are the generic needs in the market place And what are the more specific needs of identified customers NOTE: There is a lot more besides these summary bullet points – which are part of a longer workshop

S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.

Your proposed solution This can be the technology, product, a process etc., Advantages over competition •

Faster, cheaper, new effects etc.,

Why is it unique and for whom? (include any very short reference to trials/publications/patents)

S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.

How you will attempt to monetize What kind of business model will you use – e.g.

• License, • make and sell, • Outsource • Consulting • Trader/Broker • Etc.,

How will your client make money from your innovation?

Your next action – implementation plans What you need to do next – Check out competition Feasibility – market entry Clarify routes to market Prototypes Business development etc.,etc, Cash flow forecast Funding plans Hire key people - when

Call to action What do you need from the audience?

Funding Advice Team Resources?

S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.