Project Name Authors/Team
Purpose of the presentation
S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.
Problem statement • What problem are you trying to solve • Whose problem are you trying to solve • This can be reframed as: – What is the opportunity – the unmet need?
• How big is the problem? (i.e. quantify the problem as an opportunity in terms of currency, people affected etc.,) • What are the generic needs in the market place • And what are the more specific needs of identified customers • NOTE: •
There is a lot more besides these summary bullet points – which are part of a longer workshop S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.
Your proposed solution • This can be the technology, product, a process etc., • Advantages over competition – Faster, cheaper, new effects etc.,
• Why is it unique and for whom? • (include any very short reference to trials/publications/patents)
S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.
How you will attempt to monetize • What kind of business model will you use – e.g. – – – – – –
License, make and sell, Outsource Consulting Trader/Broker Etc.,
• How will your client make money from your innovation? S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.
Your next action – implementation plans • • • • • • • • •
What you need to do next – Check out competitoin Feasibility – market entry Clarify routes to market Prototypes Business development etc.,etc, Cash flow forecast Funding plans Hire key people - when
S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.
Call to action • • • • •
What do you need from the audience? Funding Advice Team Resources?
S.Vyakarnam: Template created to assist researchers present their commercialisation proposal.