Stay Local 2013

Every year, the IN does a Stay Local issue—which we dedicate to all the local businesses that make Pensacola a place we actually want to live (and spend our money) in. We also look forward to Record Store Day (RSD) pretty much all year—a day that's also all about small businesses, just with a music loving focus. This year we decided to tie the two together—why not celebrate one of our favorite annual local shopping days in our issue about shopping local, right?

This year's RSD is Saturday, April 20 and Pensacola is lucky enough to have two participating stores joining in on the action. Just in case you haven't heard of it, here are the basics on RSD: it's a global event that uses special and limited edition music releases to

draw people to locally owned, independent record stores. It's a pretty big deal for some—especially vinyl enthusiasts.

Last year on RSD, people waited in the rain for Revolver Records to open—it's that serious (and that good for business).

Our goal this Saturday is to channel the excitement surrounding RSD and expand it to staying local in general. To make that happen, the IN staff is taking on the challenge of a full-on "Stay Local Saturday" and we'd love for you to join us. What that means is all local, all day, no Starbucks exceptions. So if you go out for coffee, shopping (for new music, obviously and anything else), to eat lunch or to grab a drink, it has to be at a local business.

We've already done our homework to find out what's going on Saturday, so you don't have to worry about that. And trust us there's plenty to do to keep you away from the mall. We've got a complete list of events, festivals and live music for you to plan your day around. We also mapped our Saturday plans—just in case you need some ideas. If you still aren't sold on why staying local matters, we've got some statistics to persuade you; plus an op-ed from a former retail employee who's worked in chain stores and a mom and pop shop.

If you're reading this paper you're already supporting a local small business, so we know that means you're up to the challenge of staying local. So read up, start planning and get ready for Stay Local Saturday. {in}

For more on Record Store Day, turn to page 19 April 18, 2013

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What's Happening SATURDAY, APRIL 20

is local and state history, told through both rotating and permanent exhibits. Admission to the museum is free.

For more local history enlightenment, you can also visit the nearby Historic Pensacola Village and Pensacola Children’s Museum, all of which are under the management of West Florida Historic Preservation, Inc., in affiliation with the University of West Florida.

EARTH DAY PENSACOLA 2013 Emerald Coast Tour’s Historic Pensacola Segway Tours / courtesy photo So, you're ready to commit to Stay Local this Saturday but you aren't sure exactly where to start? Don't worry, we've got your back.

In additional Record Store Day and local shopping in general, here are some festivals, events and activities you can plan your day around.

PALAFOX MARKET

Martin Luther King Jr. Plaza, N. Palafox St. 8 a.m.-2 p.m.

The Palafox Market is the ultimate in stay local shopping, as vendors must grow or produce what they sell within a 100-mile radius of the market. Art, clothing, beauty products, jewelry, plants, even books by local authors are sold alongside produce, baked goods, coffee, and some of the tastiest kettle corn in town. Located under the shade trees of MLK Jr. Plaza, the market is a great place to meet dozens of local farmers, artisans, and neighbors.

T.T. WENTWORTH JR. FLORIDA STATE MUSEUM 330 S. Jefferson St. 10 a.m.-4 p.m.

The Wentworth Museum, formerly Pensacola’s City Hall, has three floors of historic artifacts to explore. The museum’s focus

Bayview Park, 2000 E. Lloyd St. 10 a.m.-5 p.m.

Pensacola’s Earth Day festival in Bayview Park will offer another chance to enjoy the great outdoors and a scenic Pensacola view.

Live music and presentations will alternate from the stage throughout the day, while a sustainable art show, children’s activities and numerous vendors will be set up on the grounds. Admission is free.

Michael O’Donovan’s Tiny House, a model for living sustainably in 200 square feet will also be on display—solar panels, composting toilet, bamboo flooring, and all. It’s like a green Ikea showroom right in our backyard.

EMERALD COAST TOURS

701 S. Palafox St. Saturday Tours, 10 a.m.-6:30 p.m.

To see Pensacola from a different angle, try one of Emerald Coast Tour’s Historic Pensacola Segway Tours, which depart at 10 a.m. and 2 p.m. ECT also conducts Walking Pub Tours on Saturday nights, which begin at 6:30 p.m.

Bike tours are by appointment only, but if you’d prefer to explore by bike on your own, bike rentals are only $10 a day or $25 if you prefer to keep the bicycle overnight. Price includes helmets and locks so you can ride safely and securely.

ESTEVANICO INTERNATIONAL FESTIVAL Plaza de Luna, 900 S. Palafox St. Saturday, April 20, 11 a.m.-7 p.m.

Celebrating the Gulf Coast’s multicultural history, the Estevanico International Festival will take place at the end of Palafox wharf, overlooking Pensacola Bay. Named for the first African to arrive in North America, the festival features children’s activities, cultural attractions and presentations, and a number of vendors celebrating the region’s rich cultural heritage.

Musical performances by jazz, gospel, blues and Native-American flute artists will provide entertainment during the two-day event, which also runs Sunday, April 21 from 11 a.m. to 4 p.m. Admission is free.

JAZZ IN BLACK AND WHITE— JAZZ PHOTOGRAPHY OF DUNCAN SCHIEDT Pensacola Museum of Art, 407 S. Jefferson St. 12-5 p.m.

Saturday marks the final day to view "Jazz in Black and White," a collection of photos from the over 70-year career of photographer Duncan Schiedt. Schiedt has documented some of jazz's most seminal figures, including Louis Armstrong, Thelonious Monk, Charlie Parker, and Miles Davis among many others.

On display at PMA is a hand-selected grouping of his personal favorites, which he regards as “his number one set.”

Co-sponsored by PMA and the Jazz Society of Pensacola (JSOP), the exhibit is part of a series of programs for the ‘Viva Pensacola Jazz!’ celebration, marking the 30th anniversary of the Pensacola JazzFest. Admission is $5.00 for adults, $2.00 for students and active duty military with ID, and free for members and children under 5 years of age.

PENSACOLA BAY BREWERY TOUR

225 E. Zaragoza St. 3:30 p.m.

Stay Local Saturday would be the perfect time to join Brewmaster Mark Robertson on a

weekly behind-the-scenes tour of Pensacola’s own microbrewery, if you haven’t done so already. Tours are $5 and include a free pint of the brewery’s award-winning beer for those 21 and over.

AN EVENING UNDER THE STARS-FREE STARGAZING EVENT

Gulfside Pavilion, Pensacola Beach (near the Beach Ball Water Tower), Dusk Held monthly on the weekend of the first quarter moon, the Escambia Amateur Astronomers Association will set up telescopes and binoculars for their stargazing event just before sunset, clear skies permitting. The event is free, and what better place to view the stars above Pensacola than from our worldfamous beach?

CLUSTERFEST

The Handlebar, 319 N. Tarragona St. 7 p.m.-2:30 a.m.

For those who prefer a nighttime indie rock festival, Pensacola has you covered this Saturday. Nine bands, some of them local, some from as far as Mexico City, will each play 30-minute sets at The Handlebar, one of the city’s most beloved dive bars/music venues.

Tickets are only $8 in advance.

SLUGGO'S ANNIVERSARY PARTY

101 S. Jefferson St. 9:30 p.m.

Come in for potstickers. Stick around for the show. Sluggo's celebrates their third anniversary at their downtown Jefferson Street location with local music and more.

Local acts of the evening include Cookies and Cake (these Pensacola ladies promise to make your booty shake), Paul the P-Funk Fresh, Katskullkollector and No Code. Just three dollars gets you in the door and drink specials will keep you going throughout the evening. {in}

Blue Moon

Antique Mall Why Buy New? Lots of Good Old Fashioned Made in the USA Antiques, Home Décor, Collectibles, Rescued-Recycles-Refinished & Previously Loved Furniture & Goods of All Kinds.

3721 W Navy Blvd. 455-7377 Tues – Sat 10-5 Sun 12-5 010 1

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Why Local Matters This "stay local" thing isn't just a trend or a catch phrase. It's a real movement based on culture, quality of life and macroeconomics.

There's undeniable positive economic impact that comes when we commit to keeping our money in our local economy. According to the American Independent Business Alliance (AMIBA), "$100 spent at local independents generated $45 of secondary local spending, compared to $14 for a big-box chain." That means when you give your money to local businesses, they are turning around and giving a lot of it back to the community. How? By creating local jobs and buying and using other local goods and services. Like when local

restaurants buy produce from area farms and markets or when they buy ads in locally owned papers (like the one you're reading).

The other benefits of staying local aren't as easy to quantify, but they are just as real.

Small businesses invest in our community, give it character and contribute to our overall quality of life. Just think about it—why do you like living in Pensacola? What keeps you here? What do you look forward to on the weekends? I bet your answer wasn't "Eating at Applebee's" or "Shopping at Wal-Mart" was it?

Pensacola wouldn't be Pensacola without places like Joe Patti's and Pensacola Hardware, restaurants like The Fish House and Global Grill and entertainment staples

like Seville Quarter. Small businesses weave together to help create the fabric of our community. No coupon or free shipping offer can replace that.

It's never been easy to own a small business. Trust us, we know. The IN is about as small as they come. But now that most local retailers are competing with national chains and the Internet for your business, it's even more of a struggle. That's why we think it's more important now than ever before to commit to stay local whenever possible and invest in the businesses that have invested in our community.

We hope you agree and take us up on our "Stay Local Saturday" challenge. {in}

LOCAL ECONOMIC RETURN OF INDIES VERSUS CHAINS

STAYS IN YOUR COMMUNITY

IF YOU SPEND $100:

CHAIN RETAILERS

EVERY DAY AFTER 4PM Limited time only.

Choose Kid-Friendly Entrées like Chicken Tenders, Daily Special Shrimp Entrée, Fried Fish, Roast Beef, 2 Fried Chicken Legs and more.

Each Kids Entrée comes with 2 Sides, Kids Drink and Dessert (Jello, Pudding or Cupcake).

LEAVES YOUR COMMUNITY

LEAVES YOUR COMMUNITY

MONEY GOES TOWARDS: Wages; local taxes; school, police, fire, etc.; community donations; social investments in your community; employees spend money locally; supplies (local); paper, store signage, etc.; marketing, accounting, printing, etc.; local business services

INDEPENDENTS

Visit us at the following location:

STAYS IN YOUR COMMUNITY

Town & Country Plaza 3300 Pace Blvd.

(850) 438-5691 piccadilly.com Dine-in only. Limit two 99¢ Kids Meals per adult meal purchase. Available for kids 12 and under.

April 18, 2013

11 PICC13-39F PensaINWCF99Kids2.312x11.56_BW v2.indd 4/4/13 1 9:30 AM

Corporate vs. Independent Retail A VIEW FROM THE INSIDE | by Jessica Forbes

Like many Americans, my mother loves going to the mall. I spent countless childhood weekends wandering with her through those sprawling, air-conditioned cocoons, purchasing a variety of products from stores whose corporate offices were far from our hometown.

Growing up a mall shopper, I eventually became a mall employee.

As a college student, I worked for corporate retail chains where my slightly-above minimum wage jobs depended on opening at least three store credit card and/or awards accounts a shift, and encouraging customers to add on as many items as possible to hit

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my individual sales goal. All of those numbers were tracked for each employee, displayed in the break rooms, and reported to regional and national managers daily.

I, like every other mall worker, worked until 9 p.m. or 10 p.m. many a night, waiting for stragglers to vacate the store before performing 30 to 60 minutes worth of closing duties, and eventually leaving the brightly lit den of blaring pop music and tile floors. It was all fairly dull.

Then, in 2011, I began working for the Music Box, a local independent record store.

This is where I saw not only how independent businesses enrich a community, but also the challenges they face to stay in business and provide something unique and special for customers.

In a small, independent establishment you are in the trenches together, I quickly learned, committed as a team to developing relationships with customers and constantly finding ways enhance your business.

Paying for rent or a mortgage, merchandise, insurance, advertising, utilities, etc.,

being an independent has all the overhead expenses of corporate stores, without the security and shared risk that a network of outlets can provide. If a store should decide to hire employees, yet another set of costs— wages, unemployment insurance, benefits, etc.—are added on. Then, there are the owners’ cost of paying for their own living expenses, and maybe even making a profit.

All of this while trying to compete with big box retailers and the Internet for customers.

As a result, most independents provide a level of service and expertise that is unrivaled by big boxes or any website, in large part because they specialize and are passionate about the products they sell.

The effort and care put into building a store makes it especially awful when a customer says, “I can get it at Wal-Mart/the mall/

online for a few bucks cheaper.” Often that isn’t true, but when it is, it is more frustrating because in most instances if an independent—at least the one I worked for—could afford to cut a deal on an item, they would. Independents feel the loss of a purchase much more than big boxes do.

I saw the local business owners I worked for give homeless people and struggling customers money from the register, buy collections the store did not really need to help someone pay their bills, and as often as they could, patronize other local businesses to keep capital in Pensacola.

Having worked in an independent shop, I much prefer to support local businesses that actively try to make Pensacola a thriving, diverse community for residents and businesses alike. Which is why I, a former mallrat, now shop local whenever possible. {in}

Most independents provide a level of service and expertise that is unrivaled by big boxes or any website.

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Thanks to our customers for staying local!

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How The IN Does Saturday So we decided that instead of trying to weave together our Saturday picks into one list, we'd just share our individual ideas of what an ideal Saturday looks like— strictly local, of course.

Aloha paddleboards While putting together this issue, we discovered that as a staff our Saturday "routines" vary a lot. Some of us get up insanely early to be good, healthy people and run. Some of us drink way too much coffee. And some of us roll out of bed late and immediately start watching sports and day drinking (even though no one really wanted to admit this, we know it's true).

JOANI First things first—coffee. Easily my number one vice, so, of course, I know all the good stuff around town. Here are some of my go-to's: honey lattes from The Leisure Club, Keens Beans samples when I'm at the Palafox Market, Mexican coffee from Maximilian Coffee or a big to go cup of Bagelshead Blend (I love the "pay and go" jar when I'm in a rush).

After my caffeine fix, I move on to my favorite Saturday hobby: treasure hunting.

Antique malls, thrift stores, flea markets, even the occasional church charity sale—if it's open for shopping, I'm there. Blue

Moon Antique Mall is one of my staples LILIA My Saturdays are always spent on for furniture and unique jewelry. Alyssa's the beach. Before soaking up the sun and Antique Depot in Pace is also a must I love grabbing breakfast at Native Café. every time I find myself in that neck of the Their breakfast food is great, but I have woods. I found a mid-century armchair there dreams about their Fish Tacos—tacos can once upon a time for less than $100—it was, be a breakfast food, right? and still is, one of my all time favorite finds.

After breakfast, I spend my Saturday I also love any Saturday that leads me afternoons in the water. Snorkeling, skin to A&E Pharmacy. Walking in is kind of like diving, surfing—it's hard to get me out of stepping into a time machine—in the best the water on a sunny Saturday. If the Gulf possible way. I can spend hours just looking at fabric and their amazing wall of trim and ribbons—even though I don't really sew. I love buying craft supplies, random home and holiday decor items and greeting cards from here.

All of my good Saturday nights involve live music. Vinyl Music Hall, Sluggo's, The Handlebar and anywhere that Timberhawk is playing is normally where you can Native Café's Fish Tacos find me.

EARTH DAY 2013 Pensacola Mill | www.internationalpaper.com

To International Paper, Sustainability means: • Caring for our communities • Using resources wisely • Supporting our customers An essential part of our sustainable business strategy is to make products in a safe and healthy workplace and to continually improve our environmental performance.

We recognize that we must continuously improve — we are always open to fresh thinking from our employees, customers and business partners. The core of our sustainability philosophy is that we must work together to drive business success while sustaining a better world for future generations — we call it The IP Way.

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Pu t a Hash tag on It Those annoying hashtags people tend to overuse are actually a great way to document events and collect photos into a single stream. So if you're going to be taking photos and sharing them on social media—which we know you are—make sure and use and follow along with these hashtags:

“Team up with us for savings and rebates.”

– Gulf Power Energy Coach

#RSDPCOLA #STAYLOCALPCOLA

GET SAVINGS AND REBATES WITH A FREE ENERGY CHECKUP. Record Store Day 2012 / photo by Hana Frenette We'd love to see how you spend your Stay Local Saturday and any and all Record Store Day treasures you're lucky enough to score. So we decided to take to Instagram.

is calm, I rent paddleboards from Aloha and paddle out to the second sandbar to search for sand dollars and catch a glimpse of a pod of dolphins or a sea turtle. If I am thinking ahead, I love to pack a lunch and have an open water picnic on my paddleboard. After all that paddling, I stop at Paradise Café. I might grab a drink, but I will most definitely run like a fool down their dock and jump into the bay.

Once my beach hair has fully set in, I head downtown to my favorite Saturday night spot: Hub Stacey's. Their karaoke is the best in town and Crazy George always brings out the best in anyone brave enough to grab a mic—just don't sing "Hit Me With Your Best Shot." After a few drinks, that's my jam.

JESSICA I start every Saturday with a run, usually downtown and/or through East Hill. The view of the bay from Bayfront Parkway and seeing the historic architecture of various neighborhoods always reminds me why I love living in Pensacola: it’s beautiful.

After a bagel and coffee at Bagelheads, Palafox Market is the next stop. Fresh veggies, English Muffins, Corruption Salsa, or something sweet from East Hill Honey Company are usually on my list.

While nearby, I’ll occasionally wander around Pensacola Hardware to check out their kitchen gear. If I’m super-inspired to cook after that, I’ll run by April 18, 2013

Ever’man Natural Foods for any odds and ends I couldn’t get at the market.

Now that the weather is warming up, my afternoon nap will probably move from home to the beach. Late lunches will have to alternate between the new Cactus Flower on the beach Boardwalk and End of the Line Café as part of the seasonal routine, too.

On Saturday nights, I often spend time with friends, and pick up liquid refreshments at Richey’s East or Hopjack’s Filling Station. If we need pizza—I ran earlier, I deserve more snacks—the Athenian at New Yorker Deli or something with cashews from O’Zone usually fits the bill.

There are lots of things an Energy Checkup can identify to help you start saving energy and money.

• Efcient lighting • Thermostat settings • Weather-stripping • Water heater settings • Windows • Insulation • Energy Star appliances

WAYS YOU CAN GET BIG REBATES! • Up to $1,000 for a new energy efcient heat pump • $500 per ton for a geothermal system • Up to $300 for ductwork repair • $700 for a heat pump water heater

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Corruption Salsa at Palafox Market GPC-1114-vertical.indd 1

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I really am a terrible human being until I have my coffee. And Bodacious Brew has quickly become one of my favored downtown coffee hubs.

Throw some almond milk in that iced coffee, add a bit of agave and BOOM! The sidewalk seating gives Bodacious an especially European feel and makes for a prime spot to sit with a journal, or a friend. I’ll take either or both any given Saturday.

A Saturday isn’t a Saturday without a proper run. During this run I enjoy spotting pelicans flying around down by the Wahoo’s Stadium, and observing the stillness and reflection of the water while running along Bayfront Parkway. Veterans Memorial Park has Veteran's Memorial Park / photo by Sarah McCartan become my new favorite stop for a breather or circuit training, dependOr maybe something from either Pasing on the day and distance. TIP: It also sage to India or India Palace, depending makes a great picnic locale. where in town I wind up… so much good Speaking of food, no Saturday is truly a food to choose from. winner without a Popeye bowl from Sluggo’s for dinner—the perfect balance of rich SARAH Two things are absolute musts creamy peanut sauce, leafy spinach and for my ideal Saturday—being outside crunchy cabbage over brown rice. Just be and being downtown. And the two most sure to save room for an oatmeal cream pie certainly go hand in hand. Nothing kicks for dessert. Sluggo’s just stepped up their off a Saturday quite like opening the door outside dining ambiance with the introducto my porch the moment I wake to invite tion of new tables and chairs. the spring breeze inside and soak up the One of the only things that could consounds of downtown living. vince me to leave downtown on a Saturday

SECOND ANNUAL

Paired wine dinners featuring master sommeliers and vintners from coast-to-coast

Toast of the Coasts

night is situated right over the Bayou Texar bridge. It really doesn’t get more local, or more whacky on a Saturday night than Sir Richards karaoke. You just have to see it to believe it. But no promises you will remember it.

since he can splash around maniacally without flooding our bathroom, and you don't even have to be a member to sign up. I'm, of course, an art nerd, and seriously cannot wait until the kiddos are old enough to take some of the Saturday art workshops offered at the PMA, but for now, museum visits will SAM As a mom of a newborn and toddler, have to do. Awesome side note: they are in the process of adding some local artists' my Saturdays are pretty kid-centric. work to their shop.

We are regulars at the Gulf Breeze Zoo. It's rare that we are able to go out to eat Year-round passes are a must, as is checknow, so instead we like to shop local for some ing out Zootots—story time plus an animal good stuff to bring home or make. Joe Patti's encounter—every third Saturday of the is one of our favorites, and not just for the month. Parent tot swimming classes at the fresh seafood. I buy embarrassingly large YMCA are also a big hit with our toddler, amounts of seaweed salad there, and my husband is geeked out that they now sell beignets. Apple Market has got us covered for pretty much everything on our grocery list (Boar's Head cheese? Yes!), and if we ever want to make something more exotic, we head to Bien Dong Oriental Market. They have an incredible selection of curry and a whole aisle devoted Pensacola Museum of Art's Children's Art Classes / photo courtesy of PMA to tapioca. {in}

Hook & Ladder Vineyards Thursday, April 18: three wines, 4-course dinner with Michael De Loach, principal, Hook & Ladder Winery

Seating is limited.

Reservations required. $65 per person. Event begins promptly at 5:30 p.m.

View the full menu online!

(Plus tax and gratuity)

Michael De Loach grew up in the wine business. He started working in the vineyard at age 11 and in the cellar at 15 at his family’s first winery. His family now owns and runs Hook & Ladder Winery, a small, family winery that employs a simple philosophy — craft exceptional wines, from the highest quality grapes, that people love to drink. Reservations: (850) 433-9450.

FI SH HOUSE: (850) 470-0003, O PE N DA ILY AT 11 A.M. · AT LA S OY S TE R H O U S E: (850) 437-1961, O P E N M O N.– S AT. 5 P.M., S U N. 11 A.M. · 600 S. B A RRAC K S S T. · C REDIT CARDS OK · WWW.GOODGRITS.COM

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