CONNECT TO YOUR EXPERIENCE A NEW WAY OF LEVERAGING EVERYTHING SHIMANO KNOWS ABOUT THE TOTAL CYCLING EXPERIENCE. OUR STARTING POINT FOR SHIMANO FUSION IS THE HEART OF THE RIDE EXPERIENCE... THE RIDER. WE SURROUND THEM WITH ADVANCED TECHNOLOGIES AND INNOVATIVE DESIGN TO CREATE ON-THE-BODY PRODUCTS THAT FUNCTION SO SEAMLESSLY... SO PERFECTLY, THAT THEY MAXIMIZE PERFORMANCE. ULTIMATELY BUILDING CONFIDENCE窶年O MATTER THE CONDITIONS OR WEATHER ELEVATING THE RIDE EXPERIENCE TO NEW LEVELS. BEGINNING WITH SPECIFIC RIDER PROFILES, SHIMANO FUSION CONCEPT TAILORS APPAREL, FOOTWEAR, EYEWEAR AND BAGS THAT PERFORM PERFECTLY FOR THE INTENDED USE. WHEN GEAR COMES TOGETHER TO WORK THIS WELL, ALL THAT IS LEFT IS THE PURE JOY OF THE RIDE.
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elevating performance
increasing confidence
enhancing enjoyment
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