VOL 19 NO. 3
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MONTE CARLO
WACOAL
DUKE
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ORGANISER
OR GA NI SI NG P A R T NER
www.DFUpublications.com
www.FashionatingWorld.com
India and Global Fashion Communication Channels
M.P.Unit MUMBAI UNIT
P R I NC I P A L A SSOC I A T E
Confederation of Indian Textile Industry
CONFERENCE 2019 DHAKA Fibres • Yarns • Fabrics • Textile Machinery & Technology • Chemicals • Dyes • Softwares • Garments • Brands & Fashion
September 20-21, 2019, Radisson Blu, Dhaka, Bangladesh
Conference n CEO Conclaves n Expo/Showcase n B2B Meetings n Factory Visits
BANGLADESH: VISION 2022
GEARING UP FOR NEW GENERATI N TEXTILES Bangladesh, the hotspot for global growth, for the first time ever, holds a two day global conference and forum for interactions and discussions of potential partnerships between gathering of over 500 decision makers as buyers and sellers along the supply chain. PROGRAMME HIGHLIGHTS WHAT’S NEXT FOR BANGLADESH: ROADMAP FOR GROWTH BANGLADESH READY FOR NEW GENERATION TEXTILES: SYNTHETICS FIBRES, YARNS & SUPPLY CHAIN BUSINESS OF BRANDS: CHANGING DYNAMICS OF SOURCING NEW PRODUCTS: ATHLEISURE, ACTIVEWEAR & SPORTSWEAR DENIMS & JEANSWEAR : THE PREMIUM PRODUCT BECOMES THE FOCUS WORLD OF COTTON & BEYOND: FIBRE, YARNS & SUPPLY CHAIN TECHNOLOGY UPGRADATION: TEXTILE 4.0 & APPAREL 4.0 SUSTAINABILITY: THE ROLE OF RAW MATERIAL AND DYES, CHEMICALS COMPLIANCE: BEST & FAIR PRACTICES ALONG THE SUPPLY CHAIN
INDIA-BANGLADESH FORUM sUPPOrted By
Bangladesh Cotton Associations
Bangladesh Garment Manufacturers & Exporters Association
Bangladesh Knitswear Manufacturers & Exporters Association
Bangladesh Indenting Agents’ Association
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Fashion Scope
Contents
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VOL.19 No. 3
06 Fashion & lifestyle 08 Brand watch 14 Brand Retail 24 Collections 26 Cover Story 28 IF EXCLUSIVE 35 IF insight 38 E-TAIL 42 Preview 46 Business News 54 INDIA ENTRY 55 industry Byte 56 media quotes
Tarun Tahiliani showcases latest collection at a London Pop-up
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esigner Tarun Tahiliani recently showcased his latest collection ‘India by the Nile’ at a pop up event held in London in collaboration with the multi-brand Indian luxury retailer Aashni & Co. Tahiliani showcased the latest clothing items from his occasion wear, ready-to-wear, bridal, and menswear lines. Held at the Four Seasons hotel in Mayfair, the one-day shopping event was designed to give UK shoppers a chance to see Tahiliani’s designs in person and promote the brand to an international customer base. The collection was the result of his design team’s research trip to Egypt to study its ancient culture and fuse it with Indian tradition. The collection features lehengas, sarees, and other traditional wear staples as well as fusion wear pieces such as gowns and an array of men’s suits. Aashni & Co had previously hosted designer Gaurav Gupta in London on June 14. The boutique hosts a number of Indian designers and luxury brands in London and will hold a popup shop for Payal Singhal on June 28. Singhal will meet with customers and display her spring/ summer 2019 collection.
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Fashion & lifestyle
Liberty Footwear to double turnover by 2022
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he 65-year old footwear brand Liberty Footwear plans to double its revenue in the next three years. It aims to reach a turnover of Rs 1,000 crore by 2022. The brand’s revenue in the financial year 2018 (FY18) was Rs 551 crore and has been in this range for the two corresponding previous years. The firms’ sales were Rs 520 crore in FY17 and Rs 472 crore in its previous year. This growth will be achieved through its focus on the three areas of retail,
Bose introduces new frames and lens collection Bose, a company best known for highquality audio products, has introduced a new range of frames and lens in India. Starting at
distribution and institutional sales. Out of these, retail will always be the biggest contributor to revenue but distribution and B2B have a much higher growth parameter. The brand also plans to launch 100 stores in Tier II, III cities every year and strengthening the distribution for a wider reach in multi-brand stores. It currently has 500 stores, out of which 200 are company-owned and companyoperated (COCO) stores and the rest are franchise-led.
Rs 21,900, these frames are available with proprietary open-ear design and take microacoustics, voice control, and personal audio to an entirely new level. Users can stream music and information, take and make calls and
access virtual assistants. The Bose Frames are available in two designs — Alto, which is square and angled; and Rondo, round and smaller. Both frames block up to 99 per cent of UVA/UVB rays, weigh a 45 grams and come with uniformly tinted lenses — which can be easily popped out and replaced with the first Frames’ accessories. These frames function like wireless headphones with a miniscule, wafer-thin acoustic package set in each arm’s interior. For touch and voice control, an ultra-small microphone and multi-function button are embedded on the right temple for power and pairing, Siri and Google Assistant, calls and commands, or to pause and skip songs. This is paired with the Bose Connect app that provides additional control and software updates for new experiences in the future. Bose Frames are Bose AR compatible. They don’t change what you see, integrate an obtrusive camera lens, or require your phone’s camera to superimpose objects in your sightline. Instead, they know where you are and what you’re facing using a 9-axis head motion sensor and the GPS from your iOS or Android device — and automatically add a layer of audio through Bose AR apps, connecting that place and time to endless possibilities for travel, learning, entertainment, gaming, and more. Bose Frames use a lithium battery that charges via an included pogo-pin cable. Bose claims they run up to 3.5 hours for playback and up to 12 hours on standby at average listening levels. They can be fully recharged in less than two hours. The Bose lenses are available in Blue Gradient, non-polarized lens for both styles, and different polarized options for each — Mirrored Silver for Alto, and Mirrored Rose Gold for Rondo. All these versions compliment the Frames’ modern and minimal accents, including the gold-plated steel hinges and charging pins. And they all offer the same protection, scratch and shatter resistance as the product’s standard lenses. The Bose Frames Lens Collection for both non-polarised and polarised lenses will be sold for Rs 1,990 and Rs 2,990 respectively. They will be available in India from June 20, 2019.
DFU PUBLICATIONS Editor-in Chief & Publisher & CEO - Sanjay Chawla
Advisor
Director - Salil Chawla
Customer Relations - Sanchita Banerjee Team Bipasha Bhattacharya
Mangaging Editor - Sujata Dutta Sachdeva VP-Corporate Communications - Shraboni Mukherjee Editorial - Narayan Subramaniam Shubhangi Bidwe Editorial Asst. - Ranjit Kaur Correspondent - Ajay Kumar Goswami Prerna Sharma Sales Team - Sagar Sardar Makrand Deshpandey Reena Prajapati
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- T. K. Sengupta
Production & Admn. - Dinesh Poojary Graphic Designer - Sanjeev D. Sonavane
Mumbai Office: 38/314, Unnat Nagar 4, Off M. G. Road, MHADA Colony, Goregaon (W), Mumbai - 400 062. Ph: 022 2875 5181, 2877 2282, 3001 4700 e-mail: dfuif@yahoo.co.in / dfu@rediffmail.com Dehli Office: Salil Chawla, Business & Mktg: New Delhi - 110017, Mobile: +9193503 18639 e-mail: salildfu@gmail.com, salil@dfupublications.com All reproductions rights reserved. Owned & published by: Sanjay Chawla and printed by him at DFU printing division. Published and Edited by Sanjay Chawla at: 38/314, Unnat Nagar 4, Off M. G. Road, MHADA Colony, Goregaon (W), Mumbai 400 062.
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7 # weloveduke
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SUMMER FUN HAS BEGUN T- S h i r t s . S h i r t s . T r o u s e r s . D e n i m s . B e r m u d a s . L o w e r s . L o u n g e w e a r . Va l u e p a c k s . F o o t w e a r Available at DUKE exclusive & leading garments stores across India / e-mail: sales@dukeindia.com / For Trade Enq.: 0161-5224024-25 / follow us on: Online stores at:
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BranD Watch
Only signs Ananya Pandey as the new brand ambassador uropean denim brand ONLY has roped in actress Ananya Panday as the brand ambassador for its newest Spring/Summer 2019 collection. The collection, which includes denim and athleisurewear, inspires young, creative, progressive millennials to experiment with fashion and yet, be themselves. Pandey features in the brand’s Spring/ Summer 2019 campaign, launched. The brand will also launch another ONLY Ananya Panday limited edition collection on May 17, 2019. As per Vineet Gautam, CEO & Country Head, Bestseller India, Pandey, through her fashion sense, personality and attitude embodies the ONLY spirit of being trendy and edgy. This makes her the perfect fit to represent the brand in India. Thrilled at this seamless partnership, Pandey expressed great delight on being a part of a global brand that vibes with her personality.
KPR launches innerwear brand Faso
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Reliance Brands to expand Italian denim brand in India
Reliance Brands, a subsidiary of Reliance Industries, is set to expand the Italian denim brand Replay in India. The brand will open four stores this year, increasing the number of stores in the country to ten by end of 2021. The company will also exclusively retail Replay clothing and accessories that include denim jeans starting at Rs 7,999 on Relianceowned e-commerce platform Ajio.com. The brand’s first store has opened up in a Gurgaon Mall. It will add more stores in Delhi-NCR and Mumbai, before opening in markets such as Bengaluru going forward. Reliance Brands managed over 60 brands in its portfolio including luxury and premium fashion labels such as Kate Spade, Muji, Steve Madden, Superdry, Diesel, Hunkemoller, Iconix, Juicy Couture among others and has 420 single brand stores and retails via 350 shop-in-shops in India. In July, last year, Reliance Brands bagged exclusive distribution rights for Replay, owned by Fashion Box S.p.a that is seeking to expand its presence overseas. In the coming year the brand will retail via Reliance Brand’s multi-brand store outlet- The White Crow which currently has a store in Ahmedabad. For now, the company plans to build the brand in key markets and geographies before expanding further.
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Voonik to be wholly private label
Voonik is moving to a fully private label business. All products that sellers manufacture would be sold under Voonik brand. For apparel and footwear, Voonik will provide the tags. However, other processes including order, payments and shipping would remain the same. Voonik is a startup founded by likeminded people from companies including Amazon, Zoho, HP Research Labs, IBM, Fresh Desk, and Aryaka and from institutions including Indian School of Business, Indian
Institute of Technology, Madras Institute of Technology, Pearl Academy of Fashion, and Image Consulting Business Institute. The e-commerce marketplace is struggling to survive independently and scaling down and downsizing staff significantly. Voonik, based in Bangalore, provides a personal shopping platform that helps people dress well within their budget, by offering style advise and handselected recommendations, based on the customer’s style preferences and body type. The e-commerce firm is backed by the likes of Sequoia Capital, Times Internet and Beenext. The company will move to a completely private label-led business in the next three to six months. Initially, the idea was to clock 50 per cent sales from private labels by the end of this year and up to 90 per cent by 2020. But 40 per cent has already been reached.
The KPR Group has entered inner wear space with new brand Faso (Fashion Adapted Sustainable and Organic). The brand will be initially available in Coimbatore, Chennai and Madurai and then spread out in South India by August. Faso will have 33 products pan India, including sportswear, by 2020. The products are segmented in three different premium ranges--comfort, style and supreme. KPR is a vertically integrated textile manufacturer. Net sales for the fourth quarter were Rs 958.30 crores as compared to Rs 780.95 crores during the preceding quarter. Net profit was Rs 85.94 crores as against Rs 84.11 crores for the previous quarter. EPS for the quarter was Rs 11.84 as compared to Rs 11.59 for the earlier quarter. Net sales were Rs 958.30 crores during the period ended March 31, 2019, as compared to Rs 822.84 crores during the period ended March 31, 2018. Net profit was Rs 85.94 crores for the period ended March 31, 2019, as against Rs 73.10 crores for the period ended March 31, 2018. EPS was Rs 11.84 for the period ended March 31, 2019, as compared to Rs 9.89 for the period ended March 31, 2018. Net sales were Rs 3420.91 crores during the 12 month period ended March 31, 2019, as compared to Rs 3039.70 crores during the 12 month period ended March 31, 2018.
Lifestyle brand Vajor to expand operations
Vajor, a fashion and lifestyle brand, which started its business verticals via the online mode in 2014 and opened retail stores a yearand-a-half back, is now planning to expand to more metros. The brand plans to launch 10 to 12 stores in the metros and Tier-I cities like Mumbai, Hyderabad, Goa, Bangalore, Delhi, Gurgaon, Lucknow, Kolkata, Chandigarh, Jaipur and Pune through the franchise model. Each Vajor store incorporates touch-screen kiosks where customers can actually take a virtual tour of the brand and make any and every form of transaction. One can browse products online, get the touch and feel of the merchandise in the store and then order at their convenience online or offline. Besides digital, the brand also plans to use radio and print media for its expansion. The company also plans to enter International markets and expand into more verticals like menswear, ethnic and the experience segment.
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10 BraND WATCH Tara Sutaria is the brand ambassador for Ritu Kumar’s new collection itu Kumar’s prêt line ‘Label Ritu Kumar’ has roped in Tara Sutaria as the brand ambassador for its latest Spring/ Summer 19 collection. The collection, comprising stunning silhouettes and statement making styles, celebrates individuality and self-expression. It caters to the young women who know what they want, understand trends yet are not slaves to them. The Native Spirit collection draws inspiration from imagery and art. It infuses these inspirations with romanticism and touches of Indian motifs like 3D embroidery, scarf prints and washed denims with a touch of vintage cowboy glamour. Comprising long flowy dresses, paisley motifs and geometrical prints, the new collection is functional and fashionable. Its key elements include asymmetrical hemlines, floral prints and delicate lace detailing. The collection will be available across India & internationally in Label Ritu Kumar stores & online atwww.labelritukumar.com.
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Numero Uno campaign unboxes
The brand has seen landmark store openings in Mumbai, events and global visitors making their debut visit to India. After 21 years of being present on Mumbai soil, Adidas is committed to pushing the envelope with a continued need for innovation so as to strengthen its leadership position in the city. The milestone witnessed a two-day celebration at the Linking Road store with an exclusive curation of capturing the essence of Mumbai and its relationship with the three stripes. An interesting photography showcase and a talk by independent filmmaker Reema Sengupta concluded day one. Day two was all about uniting the sneakerheads of Mumbai to celebrate the brand love.
Mufti awarded ‘Customer Loyalty Initiative of the Year’ award
shirts, T-shirts, jackets, sweatshirts, sweaters, footwear and accessories. It started with men’s denim in 1987 and moved into other categories. It is one of the few power brands that fuses international trends, innovative fabrics, washes, treatments and accessible pricing.
Adidas celebrates two decades in Mumbai
Numero Uno’s new campaign Den I’m unboxes four musicians who refuse to be labeled by society. These are jazz musician Sanjeeta Bhattarcharya, artist, songwriter and singer Saby Singh, artist Dhruv Vishwanath and musical prodigy Samar Mehdi. With #UnboxingArtists Numero Uno is bringing forth four artists who have a unique style of creating music and each has a story connecting with Den I’m. The campaign Den I’m is another way of saying then I am. Numero Uno brand’s approach is to speak to the in every denim wearer, the ones who own their quirks and idiosyncrasies. The idea is that the myth of denim is anchored in personal identity. When Numero Uno was planning the Den I’m campaign it wanted to explore the music scene to spread the message since denim and music have a strong connect. With #UnboxingArtists Numero Uno is bringing forth four artists who have a unique style of creating music and each has a story connected with Den I’m. Numero Uno offers denims, trousers,
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Adidas has completed 20 years in Mumbai. In 1998, Adidas opened its first store in Mumbai’s Linking Road. The Run for the Ocean cause in 2018 attracted over 3000 runners as they united and cleaned about 126 tons of plastic waste. The Creators Collective series debuted in Mumbai’s Linking Road store with the best of art, music and fashion. The brand curated events and memories which were replete with passion and the attitude of its athletes around the world- the desire to render the impossible possible, to push oneself further, to surpass limits, to break new grounds in creativity.
Mufti a leading clothing and fashion brand has been got ‘Customer Loyalty Initiative of the Year Award’ at the 8th edition of Indian Retail Awards 2019. The accolade further cements Mufti’s position in the market and is testament to the brand ethos that strives to provide an alternative choice which is young, casual yet comfortable. Mufti’s loyalty program ‘MuftiSphere’ launched in 2014 originated with the idea of creating an altogether separate “Sphere” exclusively for the customers in order to give them an enhanced shopping experience and make them a part of the exclusive Mufti Community. Organised by Franchise India, the 8th Indian Retail & e-Retail Congress & Awards 2019 recognised and acknowledged entrepreneurial excellence in the fields of retail and e-retail. The objective of these awards is to laud and commemorate retailers who are bridging the gap between operational reality and consumer expectations with great retailing practices. Mufti retails through 280 EBOs, over 1,200 MBOs and over 100 LFS like Shoppers Stop & Central, and is also present on all major e-commerce portals including their own website.
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12 BraND WATCH Myntra signs on Virat and Anushka yntra has signed on Virat Kohli and Anushka Sharma as brand ambassadors. They are seen as representing the young, confident and successful India of today and hence a great choice to represent a new-age brand like Myntra. Myntra’s new campaign brings alive the joyful experience of shopping for fashion on the brand’s platform. The film taps into music as a key element and delivers a musical anthem. The intent of the campaign is to show a seamless user experience with hi-tech features that go beyond the act of adding items to a cart. The aim is to deliver the joy of discovery, inspiration, experimentation and social experience on the platform. The narrative, therefore, strings together various features and propositions such as visual search, which allows users to click a picture of any merchandise and search for it on the store; curated categories like a sneaker store; try and buy, which enables users to physically try on multiple clothes in
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Ceriz signs Sara Ali Khan as the new brand ambassador
stores and expansion would continue this year too. Puma currently has 365 stores in 125 cities across India. It also sells online through its own website and other leading e-commerce platforms. Globally there has been a huge momentum for the brand, which is making strong progress in the sports performance and sport style categories. While other companies flaunt performance and technology, Puma focuses on style that makes its products attractive to the casual dresser.
Birla Cellulose to attach Livaeco plantable tag to W garments
the comfort of their homes, before making the final purchase; personalised stores for a more involved shopping experience; and finally Myntra Insider—the brand’s loyalty program. The idea behind the campaign is to build a strong brand salience and establish the joy and convenience of shopping.
through its own website along with other e-commerce platforms like Myntra, Paytm, Amazon, Tatacliq, and Koovs.
Puma signs up Sara Ali Khan as new brand ambassador
French accessories and footwear brand Ceriz has signed Bollywood actress Sara Ali Khan as its brand ambassador for the Indian market. The actress will be endorsing Ceriz’s range of handbags and footwear that ranges from high heels to casual athleisure. Sara Ali Khan has bagged several endorsement deals after the success of her movies Kedarnath and Simmba. She was recently signed by sportswear brand Puma and jeweller TBZ as the brand ambassador. Ceriz is currently available at Central, Shoppers Stop, Rocia, Inc5, Shoetree, Pantaloons, Brand Factory & other leading retail outlets in cities like Mumbai, DelhiNCR, Pune, Bangalore, Hyderabad, Chennai, Kolkata, Jaipur, Ahmedabad, Surat, and many others. The brand also sells online
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Sara Ali Khan is the new face of Puma. The two-year partnership will have the upcoming Bollywood actor promoting the 70-year-old brand’s women’s range alongside its sportstyle and training business. India is expected to become one of Puma’s top five markets by 2020. The women’s segment is a key element of its strategy. A brand activation in Mumbai had Khan spray-painting the brand’s signature campaign message– Do You – as graffiti on Carter Road. German sportswear and lifestyle brand Puma had earlier appointed Indian cricketer Virat Kohli and boxing champion Mary Kom as its global brand ambassadors. Puma is looking at India as a key market of focus for growth and will be making big investments in the country to maintain its leadership position in the Indian sportswear market. Last year, Puma opened 30 more
Birla Cellulose will attach the plantable tag launched last month for its eco-enhanced variant Livaeco to each garment across W retail stores. The plantable tag wishes to create a positive environment footprint by introducing and engaging consumers with eco-friendly practices right from sourcing to the final degradation of the garment. The plantable garment tag instills awareness amongst consumers about sustainable fashion. The tag is created using seed paper which is made from recycled biodegradable fibres. Post soaking in water for 5-6 hours it gets ready to be sowed in soil and placed under sunlight to ensure it sprouts in 5-6 days. Livaeco enhances fluid fashion through the use of 100 per cent sustainable forestry, lowest water consumption and greenhouse gas emissions, fastest biodegradability and traceability of source. Despite Liva being an ingredient brand. Birla Cellulose has always found innovative ways of connecting with the end consumer through various activations and initiatives. With green tag, the company has provided a great opportunity to the customers to contribute to the environment and be a part of the global cause of sustainable fashion.
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14 BranD retail Luxxuberance to open 40 outlets in next three years uxxuberance will open 40 standalone outlets in India over the next three years. Most of these stores, a mix of company-owned and franchise outlets, will open in leading metros and Tier I cities across the country. They will be established in high street zones, premium retail hubs, and key airports. Luxxuberance opened its first flagship boutique in Mumbai in 2018 and currently has stores in Mumbai, Thane, Pune, New Delhi, and Guwahati. Luxxuberance, a multi-brand handbags and luxury accessories store from Brandzstorm India, offers major international brands like Kenneth Cole, Bebe, BCBG Max Azria, Elle, Juicy Couture, Steve Madden, Tonino Lamborghini, Furla, Pierre Cardin, Giordano, Superdry, Swiss Eagle and many more. Luxxuberance is a luxury concept store designed to create a dreamscape for shoppers. In the last six months, it has sold over 5000 handbags. Brandzstorm is a privately owned company that specializes in manufacturing,
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Da Milano grew 25 per cent last fiscal, plans more store launches
sourcing, designing, distributing, marketing and selling premium watch brands, private label handbags and sunglasses along with other accessories through its retail chain of partners, through its wide network of department stores and direct- to-consumer through its e-commerce platforms. With an in-house dedicated team of design and merchandising, sourcing and production capabilities, Brandzstorm is a leading industry and category expert.
into upmarket cabin and check-in luggage. The company’s also reaching out to buyers aged 18 to 35 through its new retail chain Wooba, where handbags will cost around Rs 4000. At its premium Da Milano stores, handbags retail from Rs 9,000 to Rs 16,000. Da Milano launches 300 new products a year. And some 30 per cent of sales are to repeat clients. An additional draw is the company’s lifetime product guarantee.
TCNS clothing widens retail presence Da Milano grew 25 per cent in the last financial year. The luxury leather accessories brand has 85 stores in India and abroad. It now plans to add another 15 new stores this year. Transit retail has significantly helped Da Milano grow not only in terms of revenue but also in terms of visibility despite the high rentals and taxes. The company currently has company-owned stores at 23 airports in India. One more such store is coming up at Rajiv Gandhi International Airport in Hyderabad. The store will be spread across an area of 450 sq ft and house wallets, handbags, bag packs, laptop bags, portfolio bags, travel bags, office, home essentials and more. This will be the brand’s fourth store in Hyderabad. Da Milano is an upmarket handbag and accessories company that bills itself as offering affordable luxury. It is now making a big push
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TCNS Clothing plans to strengthen its retail presence in India. The company retails garments under three brands: W, Aurelia and Wishful. The plan is to open about 70 to 80 exclusive brand outlets in the current fiscal for both W and Aurelia. W is a premium fusion wear brand catering to the aspirations of the modern Indian woman. Aurelia is contemporary Indian wear targeted at a wider age group and fashion sensibility. It’s a
mix of great design, great quality, and great fit at economy pricing. Wishful is premium occasion wear that offers a sophisticated alternative to traditional Indian occasion wear and makes luxury accessible. TCNS has launched a new retail identity for all three brands. W has a cleaner, international feel, Wishful represents exclusivity and luxury, while Aurelia reflects a contemporary Indian feel. TCNS Clothing currently has over 400 exclusive brand outlets across India for its various brands as well as 1,305 large format store outlets and 1,361 multibrand outlets. Physical stores contribute around 90 per cent to its overall sales with the remaining ten per cent coming from online sales. TCNS will also be expanding in overseas markets through both online and offline models. At present, there are stores in Nepal, Sri Lanka, and Mauritius.
Parfait aims to have 150 shop in shops
Parfait hopes to have 150 shop in shops
across India in a few months. As of now the US-based plus sized lingerie brand has 17 shop in shops. These are at Project Eve, Jashn, Revoluzion Plus, Amydus across metros and non-metro markets. More such shop in shops may be opened in Lifestyle, Central and Shoppers Stop. Parfait has a network of 700 stores across US, UK, Hong Kong and Canada. It serves women across 20 plus countries through online and offline stores. India is Parfait’s debut in the southeast Asia market. Parfait offers a range of sizes including 30 to 44 band sizes, D to K cup sizes, and M-4XL bottoms. The brand is committed to producing beautiful lingerie for all body shapes and sizes with bras, sports bras, boy shorts, high waist briefs, baby dolls and bustiers. The spring/summer 2019 collection is marked by a range of romantic new styles, colors, and silhouette expansions evocative of secret gardens, seaside sunsets, and balmy summer evenings. Among the brand’s offerings for Indian plus size women is an unlined wire bra featuring flirty, double-strap detail over the bust. At present more than 60 per cent of women in India wear some amount of plus-size clothing.
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16 BRAND RETAIL ABFRL opens value retail stores -- Style Up
Craftsvilla to open 1,000 outlets next year
ditya Birla Fashion and Retail has opened a chain of large format value fashion stores. The format Style Up targets shoppers in India’s small cities. Style Up typically operates large format stores, sized between 6,000 sq ft to 8,000 sq ft, selling ethnic and western apparel and accessories for men, women and children. Currently Style Up runs 16 stores in Uttar Pradesh, Bihar and Karnataka. The plan is to add another 12 stores this year. Aditya Birla Fashion and Retail retails brands such as Louis Philippe, Allen Solly, Peter England and Van Heusen. Aditya Birla Fashion and Retail operates more than 2700 stores in India apart from
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BIBA opts for franchises, plans 100 outlets this year
retailing its brands in 18,000 multi-branded outlets. Large companies are looking at smaller cities, as metros are set to reach a saturation point for branded apparel and competition from online retailers heats up. The market for value fashion retail formats in India’s small cities and towns has been built over a period of more than 10 years with regional and national retailers that sell value fashion in these markets. Their offerings are directed at frugal shoppers in cities and towns who are seeking the latest fashion but at lower price points. Shoppers in these places are not brand conscious but style and value conscious.
added children’s wear, formal wear, casual wear, and accessories such as fashion jewelry and footwear. Bags will be added in a year.
Fabindia to expand retail presence in Eastern India
Biba will go the franchise route to expand into small cities and towns. These stores would be majorly for its mass to premium brand Rangriti aimed at the young audience. The women’s ethnic wear brand has 275 stores now. Most are Biba outlets and some under Rangriti. The plan is to add 100 outlets this year, of which 60 will be under Rangriti. The company plans a total store count of 500 by the next two years. Nearly 90 per cent of Biba stores are company-owned. Some existing exclusive stores may be converted to franchise outlets depending on the location and feasibility. Online sales currently account for nearly 15 per cent of Biba’s total sales and the idea is to grow it to 20 per cent of overall sales in the next two or three years. The entry price point for a Biba apparel is close to Rs 1000 and goes up to Rs 25,000; while that for Rangriti is around Rs 600 going up to Rs 3500. Initially only into salwar kameez, Biba has diversified its product offerings and
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Home and lifestyle brand Fabindia plans to expand its retail footprint in by setting up 100 new stores across India. These stores will mostly be franchise-owned. Fabindia currently has 298 retail stores across 105 cities in India and 14 locations abroad. It has 45 retail stores in eastern India, of which 15 are in Kolkata. The brand further plans to open 10 new stores across East India by the end of this fiscal; of this, four stores will be opened in Kolkata. The brand also has 13 experience centres across India. Its centre in Kolkata is spread across 10,000 sq ft. The centre, in addition to the brand’s signature offerings across garments, organics, home and personal care, also houses a FabCafe, an interior design studio, organic wellness centre, alteration studio and a kids’ zone. The brand plans to open 40 more experience centres, one of which will be in Kolkata.
With an aim to push its offline foray, online retailer Craftsvilla plans to invest Rs 100 crore to open about 1,000 outlets next year. The company currently has 62 outlets across India in cities such as Pune, Mumbai, Hyderabad, Kolkata, Kochi, Kolhapur, Coimbatore, Delhi, Chandigarh, and Varanasi, and it will cross 75 outlets by the end of this year. According to a RoC filing, Craftsvilla, has raised Rs 6 crore in funding from Singaporebased parent Supera Investments. With this latest infusion, the Mumbai-based company has received a total amount of Rs 30 crore from Supera this year, including Rs 17 crore in April, Rs 3 crore in March, and Rs 4 crore in February. In 2018, Supera had also infused Rs 40 crore in Craftsvilla through four tranches of Rs 10 crore each in December, August, June, and February. Craftsvilla received Rs 220 crore in Series C funding led by Sequoia India and Lightspeed Venture Partners in 2015. In the same year, Sequoia led a Series B round of Rs 110 crore in the company. The fashion e-tailer received its Series A round of about Rs 9.6 crore in 2012.
Benetton plans to add more stores across India
Benetton will open 50 stores across India this year. Over the next three years, nearly 150 new doors will be opened. India is the most important market outside Italy for the brand and is considered the number one subsidiary outside Italy. As for the marketing strategy in India, Benetton has a lot of focus on digital and will allocate more than 50 per cent spends on digital. As a brand, Benetton has been growing at a high double digit compound annual growth rate for the last eight years and the objective is to maintain this statistic. The brand will also update at least six stores with the technology it currently uses in its London store. This store in London has no cash desk. It boasts of a knitwear theatre displaying the brand’s extensive knitwear collection, LED-screen clad 12 ft arches, a lounge area and touch screen interactive tables. Benetton, based in Italy, recently held a live Instagram auction with actress Rhea Kapoor for its exclusive UnitedByArt collection. The collection featured items created in collaboration with a number of Indian artists and garments were designed as collectibles. The brand currently runs around 400 exclusive brand outlets in India and around 5000 globally.
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18 BRAND RETAIL Max targets 300 new stores this fiscal
ax Fashion targets unveiling 300 new stores in the country by the end of financial year 2019. Globally Max has over 400 stores across 19 countries. The plan is to achieve a target of 500 stores by 2022. In India, it has more than 250 stores across 100 cities in India. Max Fashion offers latest fashion at great prices. The brand offers apparel, footwear and accessories that are of the latest fashion trends. Pricing is in the affordable segment, starting at around Rs 249 at the entry level. Most products exit on a triple digit pricing. Just about 20 per cent of the collection goes
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Japan’s lingerie brand Wacoal plans 70 EBOS
Premium lingerie brand from Japan, Wacoal targets having 70 exclusive stores in India over the next three years. As of now, there are 11 stores in Mumbai, Delhi, Pune, Chennai, Bangalore and Kolkata. The brand will foray into 30 Tier I and II cities across 30 including Nashik, Rajkot, Allahabad, Nagpur and Indore. Wacoal also intends to advance sales in India through existing partnership with e-commerce platforms, Myntra, Jabong, Tata Cliq and its own website. This will be accompanied by an intensive cross platform marketing and PR campaign. Wacoal entered India in 2015. The plan
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above Rs 1,000. The target is the youth and the upper middle class families. Every six to eight weeks Max launches a new collection. Max has an omni-channel model where the customer can look at the products offline at the store and buy online and vice versa. In case the customer visits the store and their size is not available they can place an order for the clothing online and get it delivered to their doorstep or collect from the store. Across the country and in all metros Max Fashion is counted among the top three.
is to boost investment in India as a part of its global growth strategy. The brand will be investing around Rs 100 crores over the next three years. To generate increased business volumes, the company plans to have 80 shop in shops. This along with the 70 exclusive stores will make for 150 stores pan India. Wacoal plans to aggressively focus on top 10 cities, taking advantage of its existing operations network. With retail expansion, the brand aims at solidifying its position as a leading entity in the country’s luxury lingerie segment.
Lifestyle plans to open more stores across India
Lifestyle will open 10 stores across India this year. Right now, there are 77 stores spread across 44 cities. The new stores will be company-owned and the investment would be met from internal accruals. The company expects all its new stores to break even within six to 12 months. The plan is to end the year with 86 stores. Lifestyle will also set up large format stores in shopping malls that have large footfalls. Almost all the stores would measure 40,000 sq ft to 50,000 sq ft and deal with a
variety of national and international brands. Lifestyle is a fast fashion chain belonging to the Dubai-based Landmark Group. Lifestyle sells women’s wear, men’s wear, children’s wear, footwear, handbags, fashion accessories and beauty. At present, online retail leads to three per cent of the private label brand business and this is expected to double over the next couple of years. Going forward, Lifestyle plans to build more private label brands. The company offers four international and seven private label brands through its omni-channel format. In most of the malls it operates, it is an anchor tenant. The company is making several technology innovations. With the omni-channel experience it offers, customers who are looking for a seamless experience are attracted to the brand.
Van Heusen launches new store in Mumbai
Van Heusen, India’s premium formal wear brand for men and women from Aditya Birla Fashion and Retail, has launched a new store in Bandra, Mumbai. The upscale fashion store is the brand’s 16th store in Mumbai and 27th across India. Spread across 2,200 sq. ft., the store offers an array of wardrobe options for both men and women ranging from corporate suits to fashion jackets, casual work-wear to club wear and the right accessories to complete the look. Each product reflects modern styles, along with cutting edge innovation in fabric and technology. The new store hosts collections from Van Heusen’s sub-brands including VDot and Van Heusen sport. The VDot range of clothes is bold and expressive in terms of styles and designs. The Van Heusen Sport line is constructed with knits, stretchable fabric and blends of linen, making the ensembles breathable and refreshing, and the preferred choice for both office wear and beyond. The latest Innerwear, Athleisure and Loungewear for men and women are a collection of new and innovative products - bearing features for best-in-class comfort and fit. Each product which has been crafted with elevated fashion and new age fabric is designed to offer a differentiated range to the various consumer segments. As part of the celebrations, Van Heusen introduced an exciting offer for its first 100 customers who can avail a special discount of Rs. 1,000 on purchase of Rs. 2,500 worth merchandise.
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BRAND RETAIL Myntra launches Roadster store in Bengaluru
Myntra recently launched its new offline store for brand Roadster. Known as ‘Roadster Go’, the offline store is located at Vega City mall in Bengaluru and inherits the legacy of brand Roadster’s hi-tech fashion omni channel experience, which is the first of its kind in the country. The company launched its first ever ‘Roadster Go’ store at Mantri mall in Malleshwaram in 2018, introducing visitors to a slew of technological innovations to enhance customers shopping experience and bringing online and offline experiences under one roof. The new ‘Roadster Go’ store is the biggest for the brand. As a 100 per cent RFID(Radiofrequency identification) enabled store, shoppers will be able to pick up their favourite products without any assistance, discover real time online prices and do a self-checkout in 30 seconds, making it smarter, faster and seamless.
The RFID enabled digital screens at the store offers shoppers detailed information about a particular product. Customers will also be able to buy all the products at real time online prices which they can discover on the digital screen when they hold the product up against it. They can also initiate a 30 second selfcheckout by placing all the products in the RFID tray which will capture product details and display the bill on the screen, which can be paid using a debit/credit card, upon confirmation, eliminating the need for scanning individual products or removing security tags from each garment.
KKCL expands retail presence with 46 new stores
Kewal Kiran Clothing (KKCL), the company behind brands like Killer, Easies, LawmanPg3, Integriti and Desi-Belle, is fast expanding its retail presence by opening 46 new retail stores during the current financial year. This would
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Pavers England plans 100 stores
avers England plans to reach 100 stores in India over the next few years with a focus on metros, Tier I and Tier II cities. As of now the UK-based footwear retailer has 40 exclusive stores and also has shopin-shops at Reliance, Lifestyle, Shoppers Stop, Westside, among many others. Pavers England which came to India in 2012 sells footwear, socks, belts, wallets, bags, and accessories. Deep values, a sense of shared destiny, and a whole lot of passion and love for shoes--these are the threads that bind Pavers England, both as a company and as a community. This is
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take their total retail store count to 336. The company has already opened 35 stores and the remaining 11 stores would be opened in the current financial year. KKCL has not only penetrated Tier I, II markets, but is also fast reaching Tier-III & Tier IV markets. Untapped cities such as Guntur, Bengusarai, Jaypore, Ramgarh, Amaravati, Ballia and Azamgarh are some places that are contributing significantly to the total revenues of the company. With this expansion, KKCL will enhance its revenues by further penetrating into the market.
one of the very few global brands that thrive within this hands-on operational culture. For options for stylish yet comfortable shoes for her own sensitive feet, Catherine Paver started a home-based business 45 years ago. In 2008, Pavers entered a joint venture with Foresight Group which led to creation of Pavers England - a dynamic brand with a focus on providing stylish and comfortable footwear and accessories. The organised retail market for footwear is around Rs 7,500 crores and growing at 15 per cent a year. The market for premium footwear is growing even faster, at 30 per cent a year.
witnessed an overall growth of 60 per cent this fiscal from the last financial year. It has digital teams in place to cater to online shoppers. It believes in creating a comfortable and positive in-store customer experience for sales and brand awareness as well as to retain customer loyalty. As of now the premium leather brand has 30 stores across India. The aim is to have a 100 exclusive outlets by 2025. The
Leather brand Kompanero plans 15 new stores this year
Kompanero, the from ASG Leather, one of India’s most reputed manufacturers and exporters of exquisite leather bags, briefcases, and small leather goods plans to open 15 new stores this year. These will be in cities like Chennai, Chandigarh, Guwahati, and Mumbai. Kompanero offers a range of leather bags with a distinctive weathered look, vintage appeal and a contemporary design. Each Kompanero bag is handcrafted and piecedyed. They are then individually distressed. Each of them is unique. The company
brand also has a strong presence in Australia, Europe, the US, Korea, Japan, Canada, New Zealand and the UK. The new store at Chennai airport houses women’s handbags, sling bags, travel bags, backpack bags, messenger bags, portfolio bags, handcrafted Italian footwear along with leather jackets and belts.
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69th national garment fair
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22 BRAND RETAIL FBB launches two stores in Oman ndia’s most preferred fashion destination by Future Group –Fbb launched two standalone stores in Oman last week at Mall of Muscat Ma’abela and City Centre Suhar. The stores were launched under the joint venture formed last year by Future Retail, the retail arm of Future Group, with Khimji Ramdas. The retail chain with a high density merchandise and a wide range of fashion has designed its stores in Oman to create a superior experience for customers. The fbb store at Mall of Muscat is spread across 20,000sq ft. The store has a wide range of fashion wear including casuals, ethnic, formals, activewear, kids and footwear. The store at City Centre Suhar which is spread across 12,000sq ft has a huge range of collection, and is located along the main commercial road on Batinah Expressway running through
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Octave Clothing to expand store network
Ludhiana based-Octave Clothing plans to open around 50-60 stores in the Tier-II, III markets due to lower rentals which makes revenue building and profit making much easier than Tier-I cities. The brand, which is not present in India and overseas, has massive expansion plans to open new stores in fashion-forward cities and countries like London, Malaysia, Australia and Singapore. With a strong presence in Delhi, Ludhiana and Chandigarh, the brand plans to expand its reach in states like Rajasthan, UP and Maharashtra. It already has stores coming up in Jaipur, Rohtak and has recently opened a store in Mumbai. Striking the right balance between fashion and comfort, Octave Clothing caters to the needs of every consumer by providing an extensive range of product categories such as t-shirts, sweatshirts, jackets, sweaters and bottomwear. The brand has also forayed into the womenswear and
the centre of Sohar. One of India’s most popular retail fashion brands with several in-house brands such as DJ&C, Buffalo, Knighthood, Studio NYX and Shatranj, the retail brand has some of the most popular faces in India as its brand ambassadors – Katrina Kaif, Varun Dhawan and Diljit Dosanjh. Starting with these two ‘fbb’ stores, the Future Group plans to expand its footprint across the Middle East and make fbb one of the preferred global fashion brands.
kidswear segment catering to the demands of diverse consumer segment of India. With the increasing popularity among youth and higher demand in the market, Octave Clothing has a potential to make five million pieces of sweatshirts and two million pieces of T-shirts every year, thus thriving on the success of India’s retail industry. Today, the brand retails through 160 exclusive outlets and more than 600 multi-brand outlets such as Shoppers Stop, etc. across India. Apart from India, the brand has established itself in foreign lands including Dubai (UAE), New Zealand and Kenya. While some of the stores are company-owned, others are franchisee-owned.
Second Cover Story store opens in Bangalore
Cover Story is a fast fashion brand for women by Future Style Lab. The brand has 28 exclusive stores in India and these are spread over Mumbai, Delhi NCR, Bangalore, Surat, Pune, Kolkata, Chennai, Coimbatore, Kochi, Indore and Vadodara. A second store has opened in Bangalore and is spread across 919 sq ft. Overall Cover Story is present across more than 80 doors at Central, Kapsons, Iconic and Sohum. Additionally, the brand has
its own online store and is also retailed through online marketplaces including Myntra, Jabong, Amazon and Koovs. Future Style Lab, a subsidiary of the Future Group, is known to continuously innovate and reinvent. It was designed to develop brands for both freestanding stores and to retail through Future’s current network. Future Style Lab has also launched an Indian lifestyle and fashion brand, Ancestry, that will offer women apparel, home and gifting products. Ancestry is a mix of organic, heritage and handcrafted products. The collection comprises exquisite contemporary Indian outfits from kurtas to long dresses, petite short dresses, tunic tops, and many more in pastel and breezy colors. Ancestry offers Indian lifestyle and clothes reimagined based on key international trends. The aim is to provide a fresh lifestyle solution for the modern Indian.
Danish lifestyle brand Hummel to open more stores in India
Dansih brand Hummel is planning to spread out retail and open 10 more stores in India this fiscal. As of now, the Danish sports lifestyle brand has five franchise stores located in: Bangalore, Pune, Chennai, Surat and Amritsar. The brand offers sneakers, jackets, hoodies, track pants, tees, slippers, bags, accessories and sports shoes. Although the company offers 6,000 stock keeping units for men, women and children globally, in India it will start with 850 units for men and women. While Hummel is known as a team sports brand in Europe, in India, it is positioned as a sports lifestyle brand, as millennials in India like to make style statements wearing sports lifestyle brands. The company is investing $5.5 million in the first year toward warehousing, logistics, backend operations and marketing. It is expecting to garner Rs 20 crores in sales this fiscal. The search is on for store locations in malls in Mumbai and Delhi and the company is also identifying locations in Hyderabad, Lucknow and Ludhiana to set up stores. Hummel’s mall stores are planned to be 800 to 900 sq ft in carpet area and its high street stores will be over 1,500 sq ft. Hummel is currently present in over 35 countries and has over 250 monobrand stores.
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24 Collections H&M launches the first conscious exclusive collection wedish clothing retail brand Hennes and Mauritz AB, or H&M, launched its first ever Conscious Exclusive collection. Made with new and innovative sustainable material such as organic cotton and recycled polyester, the collection marks a departure from the fast fashion goods that the company was known for. This new collection is in sync with the company’s vision to use only recycled or other sustainably sourced material by 2030. With a focus on plant-based and recycled material, Conscious Exclusive marks H&M’s foray into “slow fashion” and spurred its sustainability programme. Every year since then, the brand has experimented with newer sustainable fabrics such as recycled glass and Denimite, a material made of recycled worn-out denim. This year, the design team has created three new fabrics—the Piñatex, or natural leather extracted from pineapple leaves, the Bloom Foam, plant-based flexible foam made with algae biomass, and Orange
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Toonz adds Chhota Bheem to line
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Da Milano launches new collection
Iconic leather accessories brand Da Milano is all set to introduce its spring collection- ‘Spring Story.’ This dynamic collection is available in eclectic and vibrant colors and different styles such as slings, hobo, satchels, etc. The glossy
Fiber, a silk-like fabric crafted from the by-products of citrus fruit juice. The 2019 collection also features a glossy statement jacket in Piñatex and jacquard, along with a pool slide in Bloom Foam, with fluid.
collections a year. In addition Toonz has its own brands, Wow Mom (up to three years old) and Super Young (three to 12 year olds).
Dollar Industries unveils athleisure range
Toonz Retail will sell exclusive merchandise of Chhota Bheem’s Kung Fu Dhamaka apparels. Toonz Retail, one of India’s fastest growing children’s retail chains, is in fact the official fashion partner for Kung Fu Dhamaka. Toonz Retail is a strategic partner for Green Gold Animation to sell exclusive Chhota Bheem merchandise. Earlier, Green Gold used to produce its own line of Chhota Bheem merchandise and apparel and was selling it through its select Green Gold stores. Toonz Retail has 100 outlets across 64 cities and a strong presence in Tier II and III cities. The company is planning to expand further in these markets in the coming months. It currently has around 105 stores spread across 52 cities in 15 states. Uttar Pradesh alone has 15 stores. The average size of a store is 1200 to 3000 sq ft. EBOs are company owned as well as franchise. Toonz Retail, which opened in 2010 targets children up to 12 years. The range includes apparel, toys, strollers, accessories, party wear, ethnic wear and many other things. There are some 600
collection is available in stores, pan India.
Dollar Industries has launched its new range of Bigboss & Force NXT athleisure collection for this season. The Bigboss athleisure collection consists of attractively designed tank tops, crew neck and polo t-shirts in attractive colours, bermudas, capris, track pants and joggers. There is also a teenage range under this category for the age group 13-18 years. Force NXT athleisure line consists of tank tops, round and henley neck tees, polo t-shirts, joggers, track pants, bermudas, printed
pyjamas and boxers. International design and cuts are the major highlights of this range. The athleisure products, for both Bigboss & ForceNXT are made from cotton-rich fabric and are more flexible, durable, and washable than natural fabrics. The products are available in black, blue, mélange, white and other vibrant seasonal colours in small, medium, large, extra-large and double extra-large sizes. The
mat texture sling is perfect for everyday use while the wax texture hobo can be a perfect shopping companion. The brand also offers lifetime service warranty on the entire collection. Luxury leather accessory brand, Da Milano provides a holistic range of wallets, handbags, laptop bags, portfolio bags, travel bags, office and home essentials and much more. The brand proudly endorses its products with a lifetime service warranty. With more than 80 stores in India, UAE and Nepal, Da Milano boasts of two state of art manufacturing units which employ efficient craftsmen who are trained to create each piece with intricate details.
Jodi launches first menswear collection
The clothing brand Jodi has launched its first Jodi Silk menswear collection comprising a line of hand-Tblock printed silk jackets and kurtas. The line features bright hued prints of leaves, fruit, and flowers and fusion wear-style tailoring. This is the brand’s first fusion wear collection and most comprehensive menswear offering yet as the brand continues to expand its product categories. Jodi is also expanding its consumer base through “Jodi House Party” events. The brand recently traveled to New Delhi for a pop-up shop with the jewellery brand Zariin in Shibuya Bar to launch its Orient Express womenswear collection. Jodi was founded by fashion stylists turned design-duo Gauri Verma and Karuna Laungani as a brand to bring 100 percent Indian textiles to a wider and younger audience. The brand retails from its dedicated e-commerce store which offers international shipping and the brand is headquartered in Pune.
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Collections
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WLS moves to using natural fabrics for its collections hile several brands promote regenerated fibers as pure and natural, WLS aims at producing authentic apparel, created with 100 per cent natural fibers. WLS offers apparels are 100 per cent natural. From the process of ideating, sourcing, designing and manufacturing, the collections reflect this ideal. All garments like trousers, dresses, shirts and blouses under the brand will be created with 100 per cent natural Giza cotton and winter garments will be crafted with natural wool fibers. WLS uses the principles of slow fashion by making and celebrating the skills of craftspeople who make them. Going all natural will also reflect in small details like the fabrics used, buttons and collar linings. WLS is available at over 70 company-owned stores and select multi-brand outlets across 48 cities in India while also being available on all leading online fashion and retail portals. The brand’s spring/summer 2019 collection is inspired by design elements from Gujarat.
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Aviva Bidapa launches swimwear
Aviva Bidapa, daughter of the fashion mogul Prasad Bidapa, has launched a swimwear line. Aviva Swimwear, originally launched in Sri Lanka in 2016, aims at bridging the gap between value and luxury swimwear. It caters to Indian women’s body shapes. Since Indian body types are heavier on the hips and busts and have smaller waists, it becomes hard for an Indian woman because if the bottom fits her the top won’t and vice versa. Fashion was the last thing on Aviva Bidapa’s mind when she was growing up. Her outfit of choice was breeches, boots and a white shirt — she was an equestrian. It was only when she was 16-years-old that she discovered brands and appreciated details such as stitch and craftsmanship. Prasad Bidapa suggested she create a swimwear line. As a test, she created a line that was white with red roses. She loved business and loved being creative and so she thought she would put the two together and create a brand. The swimsuits are manufactured by Linea Aqua. First, she designs the silhouette and the cut, then zeroes in on a story in the print. She keeps in mind and what’s in fashion. The swimsuits are a mix of usability and couture.
Corneliani offers versatile work wear
Corneliani’s work wear celebrates the label’s savoir-faire through a wide and versatile offering developed to meet the needs of contemporary men’s dynamic lifestyle. The range is a mix of formal apparels,
Italian leather belts, briefcase and formal shoes that perfectly balance the aesthetic and functionality of business wear. Designed especially for working men, the collection appeals to bring an ease in formal wear styling. The belts, briefcase and shoes are crafted in Italian leather, finished with the expert refinement of old-style craftsmanship. The collection’s fresh and relaxed feel is exalted by the color palette. It includes powdery tones of indigo, periwinkle blue, hydrangea, orchid and apricot, matched with neutral hues of gray, oil green and tobacco. Natural earth tones and hues of browns have been used in these understated elegant shoes from Corneliani that combine Made In Italy craftsmanship with the comfort required by a modern wardrobe. A precious accessory created with a dovetail motif pays tribute to masculine elegance tradition, and with a rubber innovative sole for a comfortable fit in any occasion. Corneliani is an Italian luxury menswear brand. It creates, manufactures and distributes top-of-the-range menswear and accessory collections all over the world. Corneliani stands out for its values of tradition and quality that make it a world landmark in men’s elegance.
H&M India may offer home decor
H&M is keen to enter India’s home decor and furnishing products industry. H&M Home, an offshoot of the high-street fashion label, sells products such as cushion covers, blankets, curtains and accessories. Globally,
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The print language for the collection is inspired by the architecture and the vibrant colors of the landscape. ITC Wills Lifestyle earlier this year rebranded itself as WLS. The new brand direction also gave way to the new logo of the brand, which represents the confluence of all the primary elements, earth, wind, fire, water and space.
H&M Home is mostly present with 362 shopin-shops and eight standalone stores, in about 50 countries. In India H&M Home will offer decoration products and not furniture. The Swedish retailer hasn’t decided whether its furnishing retail foray will be through a standalone format or existing stores would be leveraged to sell new product lines. A bulk of sourcing for home products globally is from India and H&M will benefit in terms of sourcing, given these will be made in India and sold in India. With annual sales of Rs 1,109 crores in India, H&M is the world’s second-largest clothing firm. It stocks fast-fashion items created in-house and teams up with designers for one-time collections. It keeps a large inventory of basic, everyday items sourced from manufacturers in India and Bangladesh. These items carry lower price tags than those sold by rivals. Rising demand for premium and highmargin home furnishing products has drawn organised players to a segment that is largely unorganized in the country. There are not many players in that category and the product range doesn’t change for years.
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Social and digital platforms raise the bar for fashion retail more and more brands are turning to social networking platforms, new technologies, social influencers to increase their reach especially among younger customers. these New age digital technologies are giving a boost to brand sales across the globe, writes shubhangi Bidwe
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mbracing technological developments is imperative for fashion brands if they wish to retain their relevance in today’s competitive times. To maintain their value, brands need to focus on speed, accuracy, data analytics, personalisation, engagement and customisation. Social media marketing is an effective tool through which they can provide their products with adequate exposure, and create public awareness about them. Earlier, social media was an effective tool used by small or medium-sized business to compete with legacy companies. However, now bigger brands like Christian Dior, Louis Vuitton and Gucci are increasing their social media budgets and spending on lavish, eyecatching events and experiences to lure young shoppers. Kering, the company that owns Gucci, spent 50 per cent of its annual media budget on digital advertising in 2018, a 20 per cent increase from its previous year. Its competitor LVMH also increased its marketing spend to €5.6 billion ($5.3 billion). Louis Vuitton, which drives LVMH’s sales, earmarked half of its marketing costs for advertising on the digital media.
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• Brands are increasing their social media budgets and spending on lavish, eye-catching events and experiences to lure young shoppers • Older content strategies are being replaced by newer technologies such as ai, Vr and chatbots • Social media platforms with organic and smaller sets of followers attract the most attention • More people are using private messaging services like Messenger, whatsapp and snapchat • Fashion brands lack the necessary talent and expertise to realise their full potential of digital marketing influencing purchase decision of customers Recent studies indicate, this type of advertising encourages people to compare prices, share opinions and ultimately purchase more products. As soon as a user “likes” or “follows” a number of fashion-related pages, social networking websites post links to their fashion retailers attracting more customers. This type of fashion marketing also introduces new creations by fashion designers
The daily interactions that these brands have with social media platforms also help them to stay in touch with their target audience, thereby building an emotional connect.
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Cover Story Earlier, social media was an effective tool used by small or medium-sized business to compete with legacy companies. However, now bigger brands like Christian Dior, Louis Vuitton and Gucci are increasing their social media budgets and spending on lavish, eye-catching events and experiences to lure young shoppers. to wholesale buyers and consumers. It helps buyers connect with the brand, increasing brand loyalty among consumers which ultimately improves the brand’s public image. The daily interactions that these brands have with social media platforms also help them to stay in touch with their target audience, thereby building an emotional connect.
Building customer through content creation With Facebook constantly tweaking its algorithm, the social media industry is transforming quickly. Content strategies that used to be effective are being quickly replaced by newer technologies such as AI, VR and chatbots. There’s more content being uploaded than ever before. However, not all of this content stands out in the increasingly crowded space of social media channels. It’s more important for brands to build trust with customers by producing a content that moves people and also converts their views. This, though requires a lot of efforts, is definitely worth it if reaches the right set of people. Earlier public platforms such like Facebook and Twitter were considered as the most powerful social marketing tools. However, now more people use private messaging services like Messenger, WhatsApp and Snapchat. It is important for content marketers to focus on these.
The role of social media influencers Social media influencers are becoming an indispensable part of a brand’s marketing metrics. According to a survey report by the New Delhi-based influencer marketing platform Zefmo Media, social media platforms with organic and smaller sets of followers attract the most attention as authenticity of these platforms is more important than the number of their followers. Brands need to identify credible micro influencers and develop a deeper relationship with them as opposed to selecting just one mega influencer.
Achieving digital literacy through social media tools For brands that are currently digitally passive, the first step to digital literacy is to lay a foundation for the necessary skills and capabilities. This includes adopting standard digital-marketing tools such as retargeting, segmented newsletters, simple attribution and analytic models, and content production for their own brand channels. These practices alone can lift a brand’s revenue by roughly 5 per cent. Becoming a digital performer adds about another 5 per cent to a brand’s top line. To reach this level, brands must harmonise their content across all channels. This includes synthesising data from disparate areas of the organisation in order to drive automation and making better use of analytical models for
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attribution and budget allocation. They also need to bring together cross-functional teams to focus on digital marketing.
Hiring the right digital marketing talent To increase their revenue by another 5 per cent, brands need to use both online and offline data to build a single view of each customer in order to track how he or she reacts to or interacts with individual marketing initiatives. They should quantify the value of every marketing moment by linking it to subsequent sales and measure that value against tangible business outcomes. Brands also employ adequate digitalmarketing talent. Most fashion brands lack the necessary talent and expertise to realise their full potential of digital marketing. They need to hire people with skills that expressly support digital marketing, such as programmatic buying specialists, data scientists, and channel-specific content managers, they can build a distinct advantage over competitors. But they must change their ways of working, too, by fostering a more agile, test-and-learn culture with cross-functional teams that reward the sharing of best practices. And they need to ensure that those digital skills and ways of working extend beyond the company to agency partners and other members of their talent ecosystem.
To increase their revenue by another 5 per cent—brands need to use both online and offline data to build a single view of each customer in order to track how he or she reacts to or interacts with individual marketing initiatives
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6/19/2019 5:25:02 PM
28 IF EXCLUSIVE
Numero Uno looking to create meaningful classic products
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n its S/S ’19 collection, Numero Uno focuses on macro trends. For example, Feeling Natural, is a theme inspired by nature, with its slubby, injected textures and home -spun structures in cotton blend pique knits adopts a timeless mood, “Simple shapes in a palette of neutrals and pastels lend an enriched summer vibe with pale blue and yellow adding a refreshing contrast. Mandarin collared polo T-shirts highlighted with suede trims and slim collar are perfect for a casual look. Ditsyflorals, fun fruits in conversational prints, self check patterns and bold yarn dyed horizontal stripes in round necks and polo’s tempered by mélange and tonal color schemes come together to exude its closeness to nature,” explains Manjula Gandhi, Chief Product Officer. Creative Manifesto: Celebrating the youth with a playful vibrant palette of primary bright colors, this theme uses bold color blocked cut and sew patterns and slogan graphic prints in san serif fonts. “Branding in bold is printed on the chest, while the numbers on sleeves give these T-shirts a modern preppy youthful look,” adds Gandhi. Magic Prints on the other hand are solar active tees created using magic inks that change colour when exposed to sunlight/uv light. “The color change is reversible. The color will fade and reappear on being removed from the glare of uv light/sunlight,” notes Gandhi.
T-shirt sales on the rise Quoting a Technopak study Gandhi says, the current Indian T-shirt market is estimated at Rs 5,400 crore. Around 83 per cent of the market is dominated by menswear. A March
2018 Credence Research report also notes, India is set to register the highest growth rate for T-shirts sale in the Asia-Pacific region in the next five years. “Being easy to wear, comfortable, stylish and affordable have made T-shirts a must have in every man’s wardrobe,” Gandhi explains. However, the Indian T-shirt market is also very challenging. “On one hand, we have an unbranded segment selling T-shirts at cheap prices, on the other, there is the branded segment that sells T-shirts in the mid-premium to premium and luxury categories. Increasing use of technology and connectivity is helping brand awareness. Also, fierce competition among brands to capture maximum share of the pie is giving customers immense options to choose from.
Brand awareness to drive proliferation into smaller cities Though currently fragmented, increasing brand awareness amongst Indian youth is expected to drive the penetration of t-shirt brands into smaller cities and rural India. “The proliferation of private labels has made T-shirts more affordable in smaller cities. Overall, the Indian T-shirt market is flourishing and is expected to register optimistic growth in coming years,” adds Gandhi. Although the youth still remains the core consumer, comfort, ease of wear and care, affordability & versatility of T-shirts has helped demand to trickle down to all age groups. “More than basic clothing, T-shirts today are a mode to show ones attitude and beliefs. People have embraced these global trends and are in step with them,” adds Gandhi.
Retail spread Numero Uno, operates 240 EBOs and 550 MBO’s. The brand is also present in large format stores like Shoppers Stop and Central. “We have a strong presence in North India and are in the process of increasing our retail footprint into Eastern and Southern India.” The brand, which is currently nurturing its N1 Active and License T-shirts lines is also consolidating its lines and reducing width in fad trends. “We are enhancing on demand fashion products in our casual wear space and hope to create meaningful classic products,” adds Gandhi.
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6/19/2019 5:25:04 PM
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Monte Carlo continues to make a mark with its knitwear collection
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ontinuing to make a mark in knitwear segment, lifestyle brand Monte Carlo’s Autumn/ Winter 2019 collection uses high-end quality yarns and fabrics inspired by latest trends from around the world. “We have introduced many innovations in this collection,” notes Sandeep Jain, Executive Director of the brand. “For instance, jackets have headphones and ipods in it. We have also introduced new designs in apparels for men, women and children which givesthem a fabulous look. The offerings include ponchos, capetops, round neck tops and kurtis,” he adds. Jain expects the winter season to generate good sales and business for the brand. “Last year weather conditions were supportive for our business. We hope things to remains the same this year too,” Jain avers.
Varied styles, comfort boosts T-shirt sales Jain believes there is no outfit in the world as simple and comfortable as a T-shirt. “T-shirts are an essential part of every woman’s wardrobe. And even though a T-shirt is a basic piece of clothing, they are available in varied styles like V-neck, boat neck, and with collars. Moreover a T-shirt is one of the most dynamic and comfortable apparel because of its soft knit fabric, fit, and versatile use.” Monte
Carlo also offers a huge variety of collars in its T-shirts, “We have basic, Peter Pan and Chinese collarsand also high neck.”
Jain says, the women’s knitwear segment is growing year on year.“Knit wear fabrics are comfortable, stretchable, and easy to care. They also have the capacity to absorb moisture, and are apt for sports and yoga wear. Their adaptability in new categories such as athleisure, gym wear, yoga wear, comfort wear, et al., is luring brands to cater to the growing market,” states Jain.
Penetrating the heartland Having a pan-India presence, Monte Carlo now seeks to spread out further in the Western and Southern regions of India. “We are adding around 25 stores across the country every year. We have a comprehensive range of woolens, cottons, cotton blended, knitted and woven apparels for men, women and kids under the umbrella brand Monte Carlo,” he says. “We continue to drive the trend towards active wear and are yet to develop our full potential in the segment.” Monte Carlo has an online presence as well, which has helped the brand immensely. “Theadvent of smartphones and affordable internet packages has given a boost to our online retail business. Mostcustomers have a time crunch so they prefer to buy online. Moreover, the discounts offered by online channels also augment sales,” he adds.
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6/19/2019 5:25:07 PM
30 IF EXCLUSIVE Duke launches a premium range of mercerised cotton T-shirts
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uke’s mercerised cotton T-shirts collection ’19 channels the legendary and progressive style of South East Asian Islands. Its relaxed and tolerant culture has made a thrilling party scene allowing high street fashion to grow. Bound by flourishing fields, the charm is breathtaking to the eyes of beholder. The all new mercerised T-shirts range is made from 100 per cent combed fine Egyptian cotton -2/60s double twisted yarn & crafted with finest gauge. Fully computerized imported knitting machines have been used for the wonder fabric and undergo the gassing
and mercerised process to enhance sweat absorbing extra light super soft feel and sheen. This exclusive range of T-shirts is a blend of comfort, feather feel, long lasting colors and lustrous fabric. This is a special premium range developed with the most premium 100 per cent gas mercerised Egyptian cotton and is available in a large number of colors, to make it vibrant and cater to a varied taste. Soft and silky texture of these mercerised 2 ply cotton T-shirts and classic stitching make these best option for a brunch. Style it with acid washed denim jeans and suede loafers from Duke for a casual look with an edge. “Mercerisation puts cotton through several layers of quality checks and produces the
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ultimate quality and which we call ‘24 carat cotton’.” Duke has its own brand of lifestyle knitted garments crafted from world-class 100 per cent cotton mercerised yarn. It is a name to reckon with in the Indian textile sector, for its vertically integrated operations, encompassing 100 per cent cotton yarn, fabric knitting, processing and garmenting. The whole range of mercerised T-shirts starts is available at all Duke exclusive showrooms, leading multi brand outlets and on online shopping portals. These are creatively crafted in different sizes and make a style statement. Refresh your wardrobe and choose from smart yet casual Duke nercerised T-shirts that come with promise of style and comfort
About Duke Duke Fashions has been conferred the President’s award; three national awards i.e. Excellent Quality Readymade Garments, Outstanding Entrepreneurship and Quality Garments; Indian Power Brand at USA. Duke has got these awards for its innovation, product quality, most preferred apparel brand and inspirational leadership who has shaped and continue to shape India’s destiny. Duke has an unbeatable marketing network comprising more than 4000 multi brand outlets and over 360 exclusive stores across major cities in India. Moreover the products are exclusively placed at big chain stores and online shopping portals.
6/19/2019 5:25:12 PM
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Wacoal to expand its Indian footprint, plans more store openings
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apan-based lingerie brand Wacoal which entered India four years ago, plans to expand its retail network in India. The plan is to open 15 stores by 2019-end and 23 in 2020. Of these 30 will be shop-in-shops. The brand aims to have 150 brick and mortar stores in the country by 2021. The brand will invest Rs 1 billion over the next three years towards India expansion focusing on expansion.
A thorough understanding of Indian fittings and sizes Expansion will be carried through a thorough study of Indian fittings, quality requirements and sizes. The company has already researched upon 40,000 measurements to offer products in various fits and sizes for women. Wacoal has its own manufacturing units that produce over 80 per cent of its designs. The brand offers high quality products through a combination of its production units and research undertaken by its Human Science Research Centre. Instead of focusing on the glamorous look, the brand uses unique
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materials and designs that are developed after a lot of research. It sources the best raw materials from its group companies, present across the world, in order to develop exclusive merchandise for the Indian market.
Expanding across India Currently the brand has 12 stores across India, Wacoal plans to expand its operations to Tier I and II regions across 30 cities including Nashik, Rajkot, Allahabad, Nagpur and Indore. Its total investment in India over the next three years will be Rs 1 billion ($15 million). The brand has also set a target to achieve $25 million in revenue in the next three years and
$100 million in 10 years.
Boosting online presence through social media Wacoal is looking to expand online operations on four e-commerce platforms: Myntra, Jabong, Tata Cliq; and its own website Wacoalindia.com . Its promotional campaigns include mall advertising, press ads in regional newspapers and outdoor advertising. By 2020, the company plans to run nationwide advertisements including brand ambassadors, TV commercials and an extensive PR campaign. Besides, it will also promote social media and other digital platforms.
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32 IF EXCLUSIVE
Asics expanding product range and retail network
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ajat Khurana, Managing Director-Operations, Asics feels, yoga pants and gym clothes have taken over the mainstream apparel sector and are even threatening to dethrone denim as the go-to basic. The brandis currently expanding its presence in new categories to offer tracks suits, heritage inspired tees and shorts to go with its modern hybrid range of footwear. “Performance clothing continues to be our focus with more fashionable colors being incorporated into mainline apparels to gain traction of younger consumers,” states Khurana. “We also plan to incorporate a new foam technology into our footwear business to take over existing brands within this segment,” he adds. Asics recently launched a new range of footwear called -- Metaride.
adds Khurana. Asics also plans to expand its store network by 2020. The brand plans to add another 15-
16 stores this fiscal. “We will expand across both Tier-I and –II cities. All our stores will be franchisee-owned,” he states.
Athleisure growth at a fast pace The athleisurecategory in India is growing faster than other apparel categories owing to several reasons. A research report indicates, the overall athleisure category is growing at 10 to 12 per cent annually wherein menswear is growing at 8 to 10 per cent, while the women’s and children’s segment is growing at 11 to 15 per cent. “The market in India is likely to grow in double digits atleast for next five years. People will opt for athleisure rather than just casual clothing which will compel sports brands to improvise their offering,” says Khurana. Khurana believes that the athleisure segment in India has a huge potential and offers strong growth opportunities. However, still a lot more needs to be done,” he says. “The biggest growth barrier is the lack of high-quality polyester manufacturing facilities. More than 90 per cent of synthetic fabrics used by our domestic and international players are imported from China, Korea & Hong Kong,” adds Khurana. India needs to educate its manufacturers on different blends of fibres, improve their technical skills and focus on developing the required resources locally to make India a textile hub for fashionable athletic wear. “We also need more and improved retail landscape to grow the atheisure retail concept stores within India market,” adds Khurana.
Move towards lifestyle clothing In future, Asics plans to expand its apparel range to lifestyle clothing designed for character, color, fashion to gain traction of younger consumer. “While ‘technology-backed’ apparel has been our core business, we are now expanding into newer categories to offer tracks suits, heritageinspired tees and shorts to go with our modern hybrid range of footwear, “
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34 IF EXCLUSIVE
Campus Sutra targets growth through product, retail expansion
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e keep pushing the envelope and introduce newer and better version of our products every season,” notes Aditya Agarwal, Co -Founder. “This season, we are focusing on technologies like UV Protection, SPF 30, odourfree and Cool Tex,” he adds. Some of the tech trends that the brand has used include: Reuse of 90 per cent of the water, active micorbial technology, 30 per cent SPF 30 - which protects the garments from sun and is anti-glare, featherlight fabric and mesh fabric which has micro-pores which keep the body up to 4 degrees cooler than the outside temperature. Athleisurewear has been one of the defining fashion trends of the 21st century. “Form-fitting or athletics-inspired clothes have changed the way we dress for the gym, street, and even for work. These are clothes we wear when we want to look athletic, or give the impression of having just left the gym. Denim joggers are a great example of athleisure and are a complete package of function and fashion combined,” adds Agarwal The difference between casualwear and athleisure is getting blurred with people opting for function and comfort over fashion. “The shift from a passive to active lifestyle has played a great role in giving althleisure and its
sub-segments, yogawear and other segments great popularity,” notes Agarwal.
Blend of style and function to fuel growth The segment, currently worth $44 billion in the US, is expected to reach $83 billion by 2020. The global market, on the other hand, will reach $350 billion by 2020. “In India, the category is still nascent. Social media has been educating the youth and the trend has been trickling down to other segments as well. However, there is still a lot of space to grow and explore as the trend is definitely here to stay,” adds Agarwal. “Many of the style elements have evolved in this category, such as flat stitching and thicker waistband were borne out of function.
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For the first time, function and style have come together, which will help sustain the growth in this category,” adds Agarwal.
Expanding retail reach Currently present in about 100 locations in India, Campus Sutra aims to be present in 500 locations across India by 2019-end. “We plan to expand our distribution network in the South, East and Northeastern parts of India by launching EBOs there. We will also expand our presence in the Gulf, the Middle East and the South East Asian markets,” adds Agarwal. Besides expanding its retail presence, Campus Sutra also aims to expand its product range. “We will expand our kidswear range besides dabbling in a few other categories,” affirms Agarwal.
6/19/2019 5:25:16 PM
IF insight Spending in urban India continues to grow
Companies in India especially in the branded apparel and eating out segments are facing strong demand especially in urban areas. In the lifestyle and apparel space, too, companies posted double digit revenue growth, largely driven by value product offering during the quarter which also saw discounting curbs on e-commerce companies for February and March. Future Lifestyle Fashions saw its same store sales growth double to eight per cent and revenue increase 28.9 per cent in the quarter. Sales of Aditya Birla Fashion’s Madura and Tata Trent rose 13.6 per cent and 26.5 per cent each in the January to March quarter. The strong sales growth trajectory sales isn’t limited to listed entities within the segment. KFC India reported a 26 per cent surge in sales on a base of 19 per cent while Pizza Hut India delivered a strong performance with sales jumping 11 per cent despite a base of 21 per cent.
A few companies within the apparel and quick service restaurants segment saw same store sales growth taper off. FMCG, auto and two-wheelers are largely dependent on farm income growth that has been weak for over two years with prices having stayed low. Also, the benefit of price reduction due to the reduction in GST has run its course for these sectors.
Indian retail mall space to rise to 120 MSF in 3 years
In his presentation during release of the report, Malls of India by Reed Exhibitions, Ashutosh Limaye, Director and Head, Anarock Consulting Services said that on a pan-India basis, India’s retail space was set to rise to 120 million square feet (msf) over the next three years from 100 msf now in Grade a mall space. India’s retail mall space in the top seven cities including NCR, Hyderabad, Bengaluru will rise to 95 msf by 2021 from 75 msf now. The ninth edition of the report, released recently, shows significant supply being
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Indian fashion market grows tenfold
ndia’s booming fashion and lifestyle market is drawing the attention of the world’s retailers and brands. The vastness of India’s fashion market, with the promise of growth at every price point, is the attraction. Going from tailor-made to readymade and national branded to international brands and designer items is expected to increase the value of the market three or four times. New foreign brands are ready to enter the Indian market. Thailand-based fashion brand Lyn is preparing to enter India. So is Poland-based sportswear brand 4F. Last year, a delegation of several small and medium Turkish brands was studying the
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expected in tier-2 and tier-3 cities, driven by increasing urbanisation, infrastructure investment and increased consumer spending. The report says, India is poised to become the third largest consumer market, with consumer spending growing to $ 6 trillion (Rs 421 trillion roughly) by 2030 from $ 1.5 trillion (approximately Rs 105 trillion) at present. This consumption would be shaped by 90 million new millennial led households and nearly 370 million Gen-Z consumers. Meanwhile, according to the Reed Exhibitions report, India’s retail real estate sector is witnessing growing investments by leading PE funds and institutional investors at the back of growing consumer demand, stable economic and political environment and quality retail real estate development.
Online lingerie brands turns to omnichannel retail to spread out
Online lingerie players Zivame, Clovia and Pretty Secrets are exploring omnichannel alternatives such as exclusive brand stores and multi-brand outlets. Clovia for instance has adopted an omnichannel model and doubled its retail footprint this year. Currently, it has 13 brand outlets and 150 retail touch points, including retail chains like Central and Brand Factory. Zivame has 35 exclusive brand
Indian market. The fashion segment in India has grown in relevance over the years. Fashion accounted for about 24 per cent of sales at Big Bazaar around five or six years ago, but the category now accounts for 37 per cent of the chain’s annual revenues. At Big Bazaar, a chunk of annual sales might be coming from food and grocery, but the real growth and profits over the years have come from an expanding fashion portfolio. India’s fashion and lifestyle market has ballooned ten times from 2000. The size of India’s overall fashion retailing is expected to swell another ten times in the next 20 years.
outlets. It plans to have 60 stores by fiscal ’20 and is present in 800 multi-brand outlets such as Shoppers Stop.
Omnichannel has a multiplier effect on online and it also gives brand recognition. Clovia is focusing on Tier II and III cities by upgrading consumers who buy local and regional brands. Online lingerie players have adopted a fast fashion kind of a model where the time taken from design to shelf is lower. There is a huge potential for these online brands to offer premium products and penetrate deeper into markets. These players have crafted a niche by bringing in freshness in design and styles. Clovia and Zivame are now eyeing categories like athleisure, loungewear, sleepwear, shapewear etc and have launched products beyond the core innerwear category. Zivame has gone a step further and is looking at the personal care and hygiene segments.
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36 IF inSIGHT Branded apparel makers post steady growth in profit margins ata compiled by global consultancy reval, Wazir Advisors, branded apparel makers reported a steady increase in their profit margins in the December quarter on the back of increased sales in the festive season. Aditya Birla Fashion & Lifestyle reported a 2.2 per cent increase in its earnings before interest, taxes, depreciation and amortization (EBITDA) margins for the quarter ended December 2018 as against 1.2 per cent posted in the previous quarter. The company had posted negative EBIDTA margins of 1.2 per cent for the quarter ended June 2018. Similarly, Gokaldas Export and Page Industries reported 4.3 per cent and 21.5 per cent of EBITDA margins for the quarter ended December 2018 versus 2.2 per cent and 20 per cent in the September quarter of 2018. Kewal Kiran Clothing, which produces leading denim brands like Killer, Lawman pg3, Integriti, K-Lounge and Additions, has a high return on capital employed (ROCE)
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India’s online retail grows at 23 per cent
of more than 60 per cent which is highest in the industry. The brand has outlined a plan to invest Rs 150 crore in the next two years in expanding its capacities, in both denims and branded shirts and T-shirts. The company also plans to increase its store count by opening 36 - 40 stores every year, and also double the number of distributors. The December quarter is always good for brands due to festivals like Dussera, the Diwali and the Christmas and the New Year which increase sales. Also, many wholesalers build their stocks during the quarter. Most importantly, no discounts are offered during the December quarter as it is the peak
50 to 60 per cent by 2020. The online market place in India is seeing lucrative opportunities coming from rural areas. With the increased penetration of smart phones and internet, these retailers expect a large base of first time online consumers to come from rural areas. Probably half of Indian internet users will be from rural areas by 2020.
Good revenue prospects for Indian retailers
Online retail in India is growing at a CAGR of 23 per cent, says Jefferies. It is currently around 25 per cent of the total organised retail market in the country and can potentially increase to around 37 per cent by 2030. Spends per online shoppers, which are estimated at Rs 12,800, are expected to increase to Rs 25,138 by 2030, with consumers shopping online for other segments, beyond electronics and apparel. There has been an increase in the online market share of the electronics segment, including mobile phones, largely due to heavy discounting and cash back online in electronics. New customers are expected to continue entering online grocery, even as categories such as personal care grow their online market share. In the long run convenience will outrun discounts as the key driver. The gross merchandise value of online shopping is expected to grow at a CAGR of
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Indian retailers are expected to show good revenue growth for the March quarter. Store expansions have also been healthy. Most retailers have added at least 15 per cent area. Strategic store expansions and a focus on store economies have helped some retailers deliver the goods. Others are getting their act together and focusing on store economics. However, same-store sales growth (SSSG), particularly in the retail sector, has wafer-thin margins. As retailing is generally a low-margin business, the more retailers are able to leverage stores, the better the profitability. SSSG is the comparable sales growth of stores that have been operational for over a year.
On that score, apparel retailers are not likely to show much SSSG improvement given that the sales season was for a limited period. Department-store formats are expected to clock mixed growth on SSSG. Grocery retailers, however, are expected to show buoyant SSSG. Trent, Madura and Central are likely to clock SSSG of respectively eight per cent to nine per cent, four per cent and 6.5 per cent year on year. Brand Factory, Shoppers Stop, Pantaloons and V-Mart are expected to post SSSG of 15 per cent, 5.5 per cent, three per cent and four per cent year on year.
Luxury apparels growing at 12 per cent
The global luxury apparels market is expected to register a CAGR of 12.3 per cent from 2018 to 2023. Increasing communication between consumers and key players through social media platforms and online retail stores is driving the sales of trendy luxury apparels. Consumer-specific offers and attractive promotions and advertising through magazines and social media are influencing the sales of luxury apparels. Nearly half of luxury apparel buying decisions are majorly influenced by offline and online platforms. Key players in the luxury apparels market are: Hermes, Versace, Kering, Prada, Dolce and Gabbana, Louis Vuitton, Burberry, Giorgio Armani, Ralph Lauren, Ermenegildo Zegna, Hugo Boss and Kiton. North America is likely to hold a significant market share of the luxury apparels industry over the forecast period followed by Europe due to the increased demand for luxury goods including luxury apparels. The growing attraction of a luxury lifestyle, high purchasing power, and the influence of celebrity endorsement are driving market growth in North America. Asia Pacific is estimated to witness a significant growth rate in upcoming years owing to the improving distribution network across the region. However, value added taxes imposed on luxury apparels and footwear and the high dominance of key players is restraining market growth in developing economies.
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38 E-TAIL Fashion drives Amazon India’s sales ashion is one of the top three categories for Amazon India. Amazon Fashion had the highest order share as a single, standalone marketplace during the festive season in 2017. Besides fashion, the other top categories for Amazon include smart phones, large appliances, consumer electronics and consumables. Within fashion, Amazon is also counting big on the jewelry segment, which was launched in 2014. This segment has brands like Malabar, Senco, MMTC and Kalyan Jewelers with a selection of over five lakh styles and one lakh unique designs. Amazon’s global selling program has achieved a milestone of a billion dollars in e-commerce export sales from India in three years of its launch in India. More than 50,000 Indian exporters now sell over 140 million Made In India products to Amazon customers across the globe through its marketplaces worldwide.
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India’s e-commerce players build their own ecosystems
India’s e-commerce players are building their own ecosystems by incorporating everything from financial services to entertainment. Flipkart is launching a new lending operation, utilising its own data on customers as well as external sources. The operation tracks around 1,000 data points to gauge ability and intent to repay – to offer them credit even when they don’t have a credit history. The operation is still in a pilot basis as Flipkart has opened it up to 10,000 users only, but in two to three weeks it will be rolled out to a larger customer base. On the other hand, Reliance Group has made several acquisitions across the media, manufacturing, tech and retail sectors. The latest acquisitions include a company that provides customer support chat services using artificial intelligence and a logistics business that enables hyper-local delivery of food and groceries. Earlier this year chairman and managing director Mukesh Ambani explained how Jio, its mobile telco, and Reliance Retail would together launch a ‘new commerce’ platform, designed to benefit consumers, small retailers and producers. The Reliance ecosystem will have multiple, very powerful components that include retail, entertainment, education and financial services.
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Amazon started operations in India in June 2013. Amazon has invested in establishing infrastructure, opening new fulfilment centers and technology advancement. It is also investing on launching new products and new services for its customer and its sellers. The company is confident on its future growth. Amazon moved into the daily essentials category in 2016, which involves selling fast-moving consumer goods like washing powder and biscuits.
Reliance adds brands to Ajio
Small sellers move online with Snapdeal
Snapdeal provides unorganised sellers an opportunity to move online and grow. In India, just 10 per cent of retail is in the organised sector. Unorganised retail has been adversely impacted by organised retail. Snapdeal has more than five lakh registered sellers from across India, including 15,000 in Punjab. Punjab-based retailers are the highest sellers of sports goods on Snapdeal and serve buyers all over the country. Some of the popular sports goods sold online by Punjabbased sellers are punching bags, badminton racquets, sports shoes, hand wraps, and home gym sets. They also sell huge quantities of safety rods and protein supplements. Most sellers on Snapdeal are from the brick and mortar market. So they are the ones who are going online and for them this is a new distribution channel. Online commerce is nearly two per cent of India’s retail and this is expected to reach ten per cent by 2025. Thus the online market in India will be worth 200 billion dollars in the next seven years. This market is growing not only in size but in diversity. In 2018, India’s e-commerce heralded the rapid emergence of buyers from India’s Tier II and III cities. This growth of e-commerce into India’s non-metro cities is expected to accelerate in 2019 and over the next few years.
H&M ties up with Myntra, Jabong for online retail
Reliance is adding more international brands to its e-commerce portal Ajio. Eventually all bridge-to-luxury brands sold by Reliance Brands will be hosted by Ajio. It may not have pure luxury brands like Zegna or Armani. Reliance Brands sells the largest number of global marquee labels in India, numbering around four dozen, including Diesel, Canali, Hugo Boss, Furla, Juicy Couture and Kate Spade. Over the last few months, Ajio had listed brands including Steve Madden, DC Shoes, Gas and Quicksilver. Those brands have been clubbed under Ajio Gold, which was introduced a few months ago. The company has now introduced G Star, Fcuk and Guess, among others. Toys from Hamnleys, the iconic UK toy retailer that Reliance Brands acquired earlier this month for Rs 620 crores, have also been placed in Ajio Gold. Reliance Industries is preparing to launch a comprehensive new commerce that seeks to synergise between its vast network of brick-and-mortar stores with its upcoming e-commerce platform that also plans to attract large suppliers to small kiranas to conduct business. In the meanwhile the conglomerate has been withdrawing its clothes, shoes and lifestyle products from marketplaces like Amazon and Flipkart. So Reliance’s partner brands will be available on these marketplaces only until stocks last.
H&M has collaborated with Jabong and Myntra for online sales of its merchandise in India. Jabong and Myntra’s association with H&M is structured differently to meet the current regulations, which restrict marketplaces to have exclusive associations with brands. This is in spite of the fact that the two e-commerce companies have sole rights of eight global fashion labels for their online sales. H&M products that would be available on Jabong and Myntra will start getting listed in the coming three or four months. Jabong and Myntra are Flipkart-owned marketplaces. With this association H&M is concentrating on getting the best of fashion across the country as well as launching the brand’s latest trends. This deal would give Jabong and Myntra exclusive rights to sell H&M’s merchandise in the country for about six years. The Swedish retailer started its e-commerce store a year ago in India. With this India becomes the second country after China, where the brand has other online platforms besides its own to push sales. In India H&M plans to open new stores and develop its online space as well. H&M sees this association as vital for its present digital and physical stores in India. India is a big market for H&M.
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40 E-TAIL M&S improves online market share ast fiscal M&S improved its online clothing market share by 0.3 percentage points. While in the e-market, revenue from clothing was the highest. Where M&S made progress in pruning options and introducing slimmer fits and more mid sizes, the customer response was strong. For instance, its new denim launch produced an initial 20 per cent sales uplift and sales of women’s jeggings were up 30 per cent. International revenue decreased by 13.4 per cent driven by the closure of stores in loss making exit markets and the sale of business in Hong Kong to a franchise partner in December 2017. Excluding Hong Kong and exit markets, revenue grew by 1.1 per cent. The international business was already fully embarked on rationalisation and repositioning prior to the transformation program and further good progress was made.
Online marketplaces target non-metro shoppers
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Koovs signs new agreement with Future Lifestyle
E-commerce fashion business Koovs has entered into a new binding agreement with India-based fashion retail chain Future Lifestyle Fashions. As a part of this agreement, Future Lifestyle will invest $13 million in Koovs. This new agreement replaces a subscription agreement. The latest funding will be provided in two tranches. Future Lifestyle will hold 25.8 per cent of Koovs’ then enlarged share capital. The deal is expected to provide synergies across the value chain including manufacturing, distribution, market reach, marketing and customer engagement. The companies are also working on various key projects and activities, including an agreement signed by Koovs’ subsidiary, in March this year, to develop and maintain an online platform for Future Lifestyle’s Brand Factory retail format. Koovs has been through challenging times over the last couple of years but is confident of achieving strong growth this financial year. Koovs has deployed the funds raised in 2018 to resume marketing activities and expand the product range. This was the driving force behind growth in sales and trading margin experienced in the second half of the year. Future Lifestyle Fashions operates over 400 stores in India and owns and markets 30 fashion brands through branded stores, department stores and multi
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During the year, M&S implemented the market right pricing program across markets in Clothing and Home. The program’s cumulative performance since implementation was encouraging with sales up eight per cent and volumes up 20 per cent, following a net 10 per cent reduction in selling prices. This performance is helping to build confidence with its partners to reinvest into the business. In the year, M&S opened 37 stores and modernised a 56 stores.
brand outlets, including its own Central and Brand Factory chains.
Online sales add to Mango revenues
Online sales contribute 20 per cent to Mango’s revenues. The brand wants to take that share of online to 25 per cent by the end of this year. The Spanish apparel brand’s e-tail sales rose 30 per cent in 2018 compared to 2017. Purchases made using mobile devices overtook those made using PCs, accounting for 59 per cent of Mango’s total online business. In 2018, visits to Mango’s site increased 22 per cent compared to the previous year. Mango which caters to women distributes its products online in over 80 countries and offers next-day delivery with a variety of destination option in the main European cities. The company operates 2,190 physical stores in 110 countries. Its 2017 revenue was down 2.9 per cent compared to 2016.
Mango opened in 1984. They are two stages in the history of the company. In the first, from 1984 to 1995, Mango gradually gained a greater knowledge of the business and consolidated the product and store concept, and implemented the Just in Time philosophy in the distribution area, obtaining a certain critical mass on the Spanish market. In the second stage, from 1996 to the present, it has reinforced the values of the team and increased investment in a new concept of complete logistics based on speed, information, and technology.
Several online marketplaces such as ShopClues, Craftsvilla, Voonik, Wooplr and Elanic are targeting non-metro shoppers and selling wares from smaller merchants. These web-retailers are either closing their operations, diversifying their businesses or opting for outright sale. As per estimates by logistics companies and industry sources, returns from most of these marketplaces and social commerce platforms stood at 35-40 per cent for the apparel category while for Flipkart’s Myntra or Amazon Fashion, returns stood at 20 per cent. The returns to origin were also high at 10-15 per cent for these businesses. The financial backers of these companies have either written off their investments or aren’t ready to invest more capital in these businesses. The best funded e-tailer, ShopClues is selling its stocks to its rival Snapdeal. The company has raised $250 million from Tiger Global and Nexus Venture Partners, etc but has not been able to raise equity capital since 2016. Ethnic-wear marketplace Craftsvilla, which mopped up more than $50 million from investors including Sequoia Capital, Nexus Venture Partners and Lightspeed Venture Partners, is also on the block, The Company’s topline has been stagnant at Rs 31.5 crore in 2018, little changed from Rs 30.4 crore in 2017. It is currently looking for a merger or an acquisition to lower its customer acquisition costs.
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India’s online retail market to witness marginal slowdown
Latest Forrester data, which tracks the industry closely says, the online retail market in India could see a marginal slowdown in its annual sales growth owing to fall in consumer spends and recent government policies. From an earlier prediction of an annual growth rate of around 30 per cent, the industry is now estimated to grow at a rate of 26 per cent in the next four years. Forrester had previously estimated the online retail market to grow to $73 billion by 2022. The revised growth estimates predict the segment to grow to about $69 billion by the same period. This comes at a time when India’s automobile industry is seeing one of the worst slowdowns here with car sales entering the slow lane.
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Intertextile Pavilion Shenzhen to tap China’s market potential
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ith around 30,000 designers and 2,000 retailers, Shenzhen has around 70 per cent share of China’s high-end women’s wear market. The city benefits from the South China’s status as a significant trading hub and a key area of the central government’s new Belt and Road Initiative, supported by Guangdong’s solid garment manufacturing industry. To exploit the market potential of this city, Messe Frankfurt (HK) has teamed up with Sub-Council of Textile Industry, CCPIT; the China Textile Information Centre and the Shenzhen Garment Industry Association to organise Intertextile Pavilion Shenzhen from July 4-6, 2019 at the Shenzhen Convention & Exhibition Center. Around 1,000 leading exhibitors will participate and display a wide range of fabric product categories including man-made, knitted, silk, linen / ramie, wool, denim, sportswear / functional, lace & embroidery and swimwear / lingerie, as well as yarn and fibre and accessories. They will also feature new product groups including OEM, sewing equipment and textile additives to further fulfill buyers’ diverse sourcing needs.
International pavilions Domestic exhibitors in this exhibition will be housed in Halls 6 – 9, while Hall 9 will house the International Zone. This year, international pavilions at the event include:
• Taiwan Pavilion: Organised by the Taiwan Textile Federation, this zone will feature
knitted, jacquard, lace and embroideries, woven fabrics, functional and denim fabrics. • Korea Pavilion: Organised by Korea Fashion Textile Association (KFTA) and Daegu Gyeongbuk Textile Industry Association (DGTIA), this zone will display a wide range of ladies wear fabrics, such as man-made fashionable fabrics, knits, embroidery jacquard, tri-acetate woven and printed fabrics. Some exhibitors will also showcase functional fabrics and faux fur. • Fine Japan Zone: This zone will cover a range of high-quality cotton and man-made fabrics for ladies wear as well as casual wear, with the ability to handle small order quantities, product-in-stock orders and quick delivery service.
Japan Pavilion to feature noted exhibitors The Japan Pavilion at the Intertextile Pavilion Shenzhen will feature noted exhibitors like Kokka, Sojitz, Stylem, Sun Fashion, Sunwell, Uni Textile and Yonezawa. This pavilion will be a prime platform for Japanese exhibitors to meet high-end Chinese fashion brands, as well as high quality overseas trade buyers.
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Yarn Expo 2019 upholds transparency in textile supply chain
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ecent editions of Yarn Expo have been highlighting the growing importance of transparency in the textile chain. The spring 2019 edition of the expo highlighted shifting sourcing trends, brands’ entry into new markets and initiatives needed to achieve sustainability in the textile industry. The next edition of the fair, Yarn Expo Autumn 2019, will be held from September 25 to 27, 2019 at the National Exhibition and Convention Centre (Shanghai). It will be held concurrently with the 25th Autumn Edition of Intertextile Shanghai Apparel Fabrics, as well as CHIC and PH Value.
theme across each case study that included the rise in consumer demand for sustainability and transparency, and its consequent effects across the industry. And as Manohar Samuel, Senior President of Marketing & Business Development at Grasim Industries points out brands are realising the importance of fiber in creating an environment-friendly products. CCI agreed to this viewpoint by observing that trade buyers from further along the supply chain are sourcing directly from yarn & fibre suppliers. They are demanding traceability. The main advantage of using traceable cotton is that it’s easier for brands and retailers to do their due diligence, by starting right from the origin.
Brands demand transparent supply chains
Trade buyers focus on improve traceability
Organised by Messe Frankfurt (HK) and the Sub-Council of Textile Industry, CCPIT,the Spring edition of the Yarn Expo had a common
Exhibiting at Yarn Expo has enabled companies to attract a wider variety of trade buyers who seek to improve their traceability.
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One such company, Safilin was able to direct customers to the exact fields that grow flax for their linen. As a result, the company got enquiries directly from brands who want to improve their carbon footprint. Exhibitors say, sourcing directly from yarn and fibre companies can provide brands an access to innovative yarns and fibers, ultimately offering product differentiation. It can also reduce the risk of costly production problems such as breakage, while creating a product that commands higher premiums at retail. The success of Autumn edition of the show was reflected in its 9 per cent increase in visitor numbers. The fair also organised its first ever Media Tour that invited textile industry media to highlight the expo’s growth besides emphasing on the growing role of suppliers’ in the industry’s continuously adapting sourcing trends.
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INDIA: IIGF to feature over 300 brands
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he 63rd edition of the India International Garment Fair (IIGF) will feature over 300 brands who will also display their products at dedicated
booths. The fair will be held from July 4 to 6 at India Exposition Mart, Greater Noida. in association with International Garment Fair Association and four major garment exporters’ associations namely Apparel Exporters & Manufacturers Association, Garment Exporters Association, The Clothing Manufacturers Association of India and Garment Exporters of Rajasthan. The trade show IIGF helps its participants to generate business worth around US$ 200 million (Rs 1,389 crore) each edition. Paris-based FashionJobs.com – which specialises in careers in fashion retailing, communications, creation and management will participate in the event. FashionJobs.com is the world’s fastestgrowing job site for fashion, retail and luxury employment, with some 20,000 job offers uploaded each month. Fashionjobs.com is also one of the top three fashion job agencies in Italy and boasts job offerings in more than 70 countries. The IIGF has been running for the past three decades and is a biannual business to business trade show where brands showcase their upcoming collections to buyers, exporters, and other industry professionals.
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Intertextile Shanghai Home Textiles for home solutions
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he autumn edition of Intertextile Shanghai Home Textiles will be held from August 2831, 2019 in Shanghai. The exhibition, to be attended by over 1,000 exhibitors from 25 countries, will provide solutions for the contract business and whole-home sectors. To be organsised by Messe Frankfurt (HK), the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA), Intertextile Shanghai Home Textiles –Autumn Edition will offer products that satisfy all sourcing needs of its customers. These include: bed & bath, decorative, upholstery & window treatment fabrics, carpet & rugs, wall & interior decorations, editors, whole-home solutions, design studios and digital printing technology.
The finished product zone The finished product zone will include a number of international suppliers such as: • Denmark-based Fossflakes will offers products made of 100 per cent extended polyethylene polymers and so is naturally hypoallergenic, which makes it a suitable filling material for allergy and asthma sufferers. These new products are easy to maintain and longer lasting than similar synthetic products. • Japan-based Fujishinkou will focus on manufacturing down comforter. The company partners with farms in Hungary and Poland to use high quality down. • Australian company Jaspa Herington will offers a large variety of pillows, quilts, protectors, foam & wool underlays and more. They also provide products especially
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designed for allergy sufferers, and therapeutic use. • Hungary-based Naturtex specialises in wool, feather and down processing as well as bedding product manufacturing, their products are made of pure down, pure feather and different functional synthetics. They also use Actigard™ technology to ensure the products are non-allergenic.
Return of Contract Business 360o concept Intertextile Shanghai Home Textiles will also introduce the Contract Business 360o concept with renowned contract upholstery exhibitors, editors and various information sessions, tours by industry experts and more ensuring a holistic offering for this fast-growing sector. Some of the upholstery fabrics suppliers participating this year include: • Ateja Tritunggal PT (Indonesia): The fabrics offered by this company pass stringent tests for fire retardancy, abrasion and other technical requirements. It also provides special development teams are available for specific projects such as offices, auditoriums, hospitals, airports and hotels. • Bestex (China): Bestex produces polyester and fiberglass screen fabrics, with Trevira screens as one of their product options. All their fabrics are flame retardant, and comply with Greenguard, Oeko-Tex and Reach Regulations. • Culp Inc (USA): The LiveSmart fabrics of this company are produced exclusively with performance yarns that are encapsulated with a stain- and moisture-repellent finish for exceptional cleanability.
• Diaz Sunprotection NV (Belgium): Their Duette® Shades are designed to keep the heat out. The fabric is formed in a honey comb structure, which serves as an isolating layer in front of the window. During summer, this layer blocks the heat transmission from outside to inside, while during winter, this prevents warmth escaping through the glass. • Elastron (Portugal): Elastron offers products specifically developed to satisfy demanding markets in the areas of contract, decoration and outdoor. The main features of their products include easy-to-clean, high-scratch resistance, fire-retardant and chemical solvents-free. • Hangzhou Longshi Textile Co (China): Their blackout fabrics are fire-retardant, heat-insulative, and waterproof- and noisereducing, and are ideal for household and hotel use. • SIC Global Textiles (Poland): SIC Global Textiles offers a broad range of furniture and decorative fabrics for both domestic and contract sectors. Their blackout fabrics are especially useful for public places, such as hotels or restaurants. The fair’s fringe programme will feature a number of zones and events related to these areas. This includes an IP licensing seminar for finished products, as well as a display area with IP products. And for contract business, seminars will focus on topics such as textiles for hotel, office and commercial space design. While a display area for contract business focusing on the practical utilisation of fabrics in commercial spaces has been developed in conjunction with a young local designer, Zhou You.
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46 BUSINESS NEWS Reliance brands buys Hamleys eliance Brands has bought toy retailer Hamleys. This acquisition will catapult Reliance Brands to a dominant position in the global toy retail industry. The worldwide acquisition of the iconic Hamleys brand and business places Reliance in the frontline of global retail. Founded in 1,760, Hamleys is the oldest and largest toy shop in the world. Hamleys opened its flagship Regent Street London store in 1881. This flagship store is set over seven floors covering 54,000 sq.ft with more than 50,000 lines of toys on sale. It is considered one of London’s prominent tourist attractions, receiving over five million visitors a year. Children and teens from all over the world visit the store for its yearround events, parades, demonstrations and elaborate displays. Globally, Hamleys has 167 stores across 18 countries. This English toy retailer
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pioneered the concept of experiential retailing, decades before the concept of creating unique experiences in brick and mortar retailing became the new global norm. In India, Reliance has the master franchise for Hamleys and currently operates 88 Hamleys stores across 29 cities. Reliance Brands, part of Reliance Industries, began operations in 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across the fashion and lifestyle space.
Craftsvilla negotiates with domestic offline retailers for $200 million deal
Craftsvilla, the ethnicwear e-commerce startup-turned omni-channel retailer, is in talks with large domestic physical retailers for a deal at a valuation of $200 million. The company plans to open about 1,000 outlets at an investment of Rs 100 crore in 2019. However, the plan seems to have taken a back seat as the company is now scouting for a deal. Acquiring Craftsvilla can benefit players in the ethnic wear segment
US giant Walmart plans to more than double its India wholesale business over the next four years and intends to facilitate growth by partnering with the country’s local neighborhood stores. Walmart plans to open 26 more Best Price wholesale stores by 2023 and invest between $8 million and $10 million per store. The retailer plans to open between eight and 10 stores every year after 2023. It is also piloting a programwith Best Price Wholesale to help local stores sell to their customers directly online. Walmart intends to partner with local stores across the US, for its India expansion, turning its traditional competition into an ally. It intends to supply Kirana stores across India through its wholesale business. This puts the brand in direct competition with its main rivals Amazon and Reliance Retail which also need to achieve this same end.
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or even retailers who have been expanding their private label business. Craftsvilla’s move comes at a time when the funding cycles for some niche players are drying out and companies are unable to invest in marketing spends. In FY18, Craftsvilla’s revenues grew marginally at Rs 31 crore from Rs 30 crore in FY17, as per Tofler. However, the company could contain losses drastically at Rs 27 crore in FY18 compared to Rs 86 crore in FY17 largely on account of cost-cutting measures, including the marketing spends. The Indian e-commerce sector is witnessing another round of consolidation as smaller companies are finding it challenging to compete against giants such as Amazon and Flipkart, which together control over 80 per cent of the e-commerce market in India. In 2018, global retail giant Walmart acquired Flipkart for $16 billion, making it the largest deal in the segment so far. It was followed by Amazon and Samara Capital’s acquistion of Aditya Birla-promoted supermarket chain ‘More’ for about Rs. 4,200 crore or ($600 million). This year, however, will be about many smaller deals in the range of $200-$300 million. Experts said the companies want to consolidate operations in a market where e-commerce fundings are drying up.
Spencer’s retail’s Q4 revenue increases by 4%
Multi-format retailer Spencer’s Retail reported a 4 per cent increase in its revenue for the fourth quarter. The company’s revenue increased to 523 crore as against Rs 505 crore it reported in the corresponding quarter last fiscal. It reported a net profit of Rs 2 crore ($284,310) in the fourth quarter ending March 2019 as against a net loss of Rs 9 crore reported during the previous quarter ended March 2018. For the full year, Spencer reported a net profit of Rs 2.5 crore in the year ended March 2019 as against a net loss of Rs 14 crore it reported the previous year. The company’s sales increased by 110 percent to Rs 2187 crore for the year as against Rs 1045 crore it reported for the fiscal year 2018. Spencer expanded its retail presence during the year with the addition of 29 new stores across India and also entered new towns like Haldia, Purulia, and Konnagar in West Bengal. It ended the fiscal year 2018-19 with 156 stores. Spencer’s Retail, a part of RP Sanjiv Goenka Group headquartered in Kolkata, has a presence in over 35 cities in India. It sells a wide range of products including apparels, footwear, cosmetics, home essentials and more.
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Future Retail profit up 146 per cent
or the fourth quarter Future Retail recorded a 146 per cent jump in net profit. Sales rose 18 per cent. For the full year, Future Retail witnessed a rise of almost 6379 per cent in its net profit. Revenue grew by nine per cent in the year as against the previous year. Future Retail is the highest revenue generator for the Future Group and has around 286 Big Bazaar stores, 89 FBB stores and 1,050 small format stores spread across the country. The retailer has a multi-pronged strategy to boost profitability by expanding its small store network, increasing margins in the food
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and fast-moving consumer goods portfolio, increasing stock velocity and leveraging its customer data across group companies to increase sales per customer. For fiscal ’19, Future Retail has a target to grow by 18 to 25 per cent. The company is also working on plans to improve its supply chain network. Much progress has been made on the omni channel platform as it is providing an online shopping facility to customers. It is a facility where products can be picked from the stores even though an online order was placed for it. Similarly, products ordered at the stores can be delivered at the doorsteps of the consumer.
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for the period ended December 31, 2018. EPS was Rs 9.97 for the period ended March 31, 2019, as compared to Rs 4.29 for the period ended December 31, 2018. Net sales were Rs 594.57 crores during the period ended March 31, 2019, as compared to Rs 604.64 crores during the period ended March 31, 2018. Net profit was Rs 46.73 crores for the period ended March 31, 2019, as against Rs 48.08 crores for the period ended March 31, 2018. EPS was Rs 9.97 for the period ended March 31, 2019, as compared to Rs 10.26 for the period ended March 31, 2018. Net sales were Rs 1844.32 crores during the 12 month period ended March 31, 2019, as compared to Rs 1759.48 crores during the 12 month period ended March 31, 2018. Net profit was Rs 99.09 crores for the 12 month period ended March 31, 2019, as against Rs 110.81 crores for the 12 month period ended March 31, 2018. EPS was Rs 21.14 for the 12 month period ended March 31, 2019, as compared to Rs 23.64 for the 12 month period ended March 31, 2018.
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like Louis Philippe, Van Heusen, Allen Solly, Peter England, Forever 21 and People recorded a 14 per cent growth in revenue in the fourth quarter. Other businesses continue to showcase strong performance with 65 per cent growth in revenues over the fourth quarter. The innerwear business continues to scale at a rapid pace, expanding its footprint and now touches approximately 14,000 outlets across the country.
Siyaram’s Q4 sales and net profits grow For the fourth quarter Aditya Birla Fashion and Retail’s net profit jumped 79 per cent. Revenue increased nine per cent. Ebitda fell due to a rise in marketing spends. For the full year, ebitda increased 24 per cent and revenue increased 13 per cent. Net profit grew 173 per cent. In the September 2018 quarter, the company reported a 62 per cent year-on-year jump in operating profit before depreciation. Revenue grew by 11 per cent. For the Pantaloon chain, ebidta margins expanded to 6.6 per cent in the September quarter from 4.8 per cent year-on year, thanks to higher operating leverage with more stores maturing. Aditya Birla Fashion and Retail has a network of 2714 stores, a presence across approximately 18,000 multi-brand outlets with more than 5,000 point of sales in department stores across India. Madura which consists of fashion brands
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Siyaram Silk Mills’ net sales were Rs 594.57 crores during the period ended March 31, 2019, as compared to Rs 453.77 crores during the period ended December 31, 2018. Net profit was Rs 46.73 crores for the period ended March 31, 2019, as against Rs 20.08 crores
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Mandhana Retail Ventures’ sales fell by 13 per cent in the fourth quarter. Mandhana is a textile and apparel manufacturing company. Ebitda for the quarter dropped by 64 per cent. Mandhana Retail Ventures holds the license to manufacture and sell Salman Khan’s Being Human brand of clothing and fashion accessories. The company is hoping to revive its fortunes this fiscal and will be expanding rapidly during the current financial year especially in Tier II and Tier III markets. It will open as many as 20 new Being Human stores across the country to boost its sales. But there will be no change in pricing. The reason for moving to Tier II and III markets is that the spending power in such places is as good as that in metro markets and consumers are equally aspirational. Being Human, launched in 2012, has 63 exclusive brand outlets, 204 shop-in-shops and 61 multi brand outlets across the country. Royalties from the clothing line support education and health care initiatives of the Salman Khan Foundation. The Being Human brand is also into jewelry. For Mandhana 20 per cent of revenue comes from exports and online marketplaces contribute eight per cent. It has been growing at a compounded annual growth rate of 65 per cent over the last few years.
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50 BUSINESS NEWS Raymond to raise garmenting capacity autam Hari Singhanialed textile major Raymond is looking to enhancing its garmenting capacity as the ongoing trade war between the US and China has opened up fresh opportunities for Indian textile companies. Raymond Group, which manages garmenting business through its whollyowned subsidiaries — Silver Spark Apparel (suits), EverBlue Apparel (jeans wear) and Celebrations Apparel (shirts) — is exploring opportunities in Andhra Pradesh, Telangana and Jharkhand based on the incentives these States offer. The focus is on up-selling present capacity and improving value realisation. The company has lined up a capital expenditure of Rs 250 crore for this financial year and entering into new segments such
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Bata profit up 69 per cent
For the fourth quarter footwear retailer Bata India’s profit jumped 69.47 per cent. The company delivered a good profit performance on the back of conscious efforts taken towards cost and expense control that contributed extensively in increasing the profit margin. Revenue was up 7.44 per cent. But revenue was tempered down by a below expectations performance by the e-commerce channel due to changed legislation for the industry and a one-off institutional order in the same quarter of the previous year.
Bata has a target of 500 franchise stores over the next four or five years. It would also continue to open more company-operated stores. Besides shoes and foot care, the company has also expanded into women’s and men’s bags. Bata, India’s largest shoe retailer sells brands such as Power, Hush Puppies, and Bata. Since its entry into India in the 1930s, Bata has built a massive retail network by opening stores in some of the country’s busiest markets, small towns and malls. It reaches Indians living in more than 500 towns. While Bata’s large footprint of exclusive and franchise stores will continue to generate the bulk of growth for it, distribution and MBO outlets will add to the sales push.
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for adults and children, has recently revamped its brand identity with a new logo and is set to mark a strong presence across India with 100 new outlets by 2022.
B:Kind to double production
ethnic wear through khadi brand and women’s workwear. The company recently completed a project to produce 4.2 million metres linen fabric per year in Amravati. The company has also bagged an order from one of the US’ largest bespoke players that had moved 20-25 per cent of its production from China. The supply started three months ago and will be scaled up in the coming months.
Monte Carlo Q4 revenue up 15 per cent
The value-fashion brand B:Kind plans to double production by 2025. The brand recently shifted its focus from the business to business to business to customer model. It also plans to open stores in Tier II and III cities in its next stage of growth. This will allow it to tap into India’s rural market where shoppers have increasing disposable income. The brand, currently self-funded, also aims to open its first round of external funding for expansion and growth. Besides increasing its retail footprint, the brand also aims to increase its product offerings. It will manufacture around two lakh products over the course of this fiscal year and then double production by 2025. Vidhi Dalal launched B:Kind in 2010 in Mumbai. The brand currently has a presence in over 1,200 stores across 14 Indian states including Goa, Punjab, Rajasthan, Himachal Pradesh, Gujarat, and Maharashtra among others.
Page Industries reports weak results for Q4 of FY19
For the fourth quarter Monte Carlo sales revenue rose 15 per cent. However, for the full year profit dropped 12 per cent and revenue jumped 14 per cent. Monte Carlo’s collection caters to men, women and tweens and offers a huge category like shirts, tops, T-shirts, tunics, shorts, jeans, trousers, dresses, tracksuits and more. The range for men features varied options in formal and casual wear. Women’s western wear includes crop tops, shorts, shrugs, denim dresses, linen tops and more. Formal wear includes tops and shirts in millennial shades that can be easily paired with pencil skirts and trousers. The fusion wear range comprises tunics, leggings etc. The latest trends and styles Monte Carlo is offering this season include polo T-shirts in striped, microprint, patchwork patterns. Launched in 1984, Monte Carlo currently has over 253 exclusive brand outlets, over 2500 multi-brand outlets, and 321 national chain stores. It also sells online through e-commerce firms like Flipkart, Amazon, Jabong and Myntra. The label, dealing in dynamic apparel
Page Industries, makers and distributors of innerwear-cum-leisurewear products under the ‘Jockey’ brand, reported weak numbers for Q4 of FY19. The company remains a compelling investment case in the Indian consumer space with healthy long-term earnings growth prospects and healthy RoEs. But uncertainty prevails over the near-term numbers due to prevailing trade liquidity crunch, incomplete recovery of off-take after GST, and credible threat of competition for the first time in the form of Van Heusen. The company reported a 20.42 per cent fall in its FY19 March quarter profit at Rs. 74.98 crore against Rs. 94.22 crore in the corresponding quarter of FY18. Sales stood at Rs. 607.86 crore (Rs. 608.4 crore). The negative growth in profit after tax (PAT) of Q4FY19 is on account of a one-time gain from sales schemes reversals and Goods and Services Tax (GST) transaction credits in Q4FY18, and higher sales schemes incurred in Q4FY19. The company’s Q4 EBIDTA and PAT were sharply below estimates, as higher channel incentives resulted in weaker-thanexpected flattish sales.
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Kewal Kiran Clothing looks to acquire kidswear brand ewal Kiran Clothing ventured into women’s wear after acquiring Desi Belle. Now, it is also looking at spreading out in kids’ segment by acquiring a kids brand. The company owns brands: Killer Jeans, Lawman Pg3, K-Lounge, Integriti, Easies and Addiction. At the moment, Kewal Kiran has 336 exclusive brand outlets. Geographically the eastern region contributes 35 per cent to sales, followed by the southern region at 20 per cent and the western and northern region at 20 per cent and 15 per cent respectively. The central region contributes five per cent. The aim is to grow the top line as a valuation game and focus on growing profitability and revenue by widening the market reach and offering value-for-money apparels rather than discounts. It also plans to launch a new brand, Immortal, to gain market share in the low- priced segment. Earlier, the company
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TT builds two garment plants
TT has built garment manufacturing plants in Tamil Nadu and Uttar Pradesh. The two plants were installed after modifying existing spinning mills and have been approved for social compliance. The units have been installed with quality systems. The company has also been exploring other fields for diversification such as packaged foods, agri products, bulk transportation, retail business, e-commerce and dairy products.
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followed a conservative approach, selling garments to wholesalers and distributors through an outright purchase agreement. The company will now offer garments to traders in North India with a commitment to take back 20 per cent to 30 per cent of the goods if not sold. Kewal Kiran clocked in a CAGR of 14 per cent in the last decade and with acquisitions and increasing retail penetration hopes for a CAGR of 20 per cent in the next five years.
TT has a strong presence in the innerwear segment in North and East India through its flagship TT brand. It also exports yarn and fabric to 65-odd countries. The company has shifted focus from spinning to branded garments especially innerwear and casual wear. Going forward TT’s garment business is expected to grow by 30 per cent to 40 per cent, which will improve its ebitda margins and reduce the overall risk exposure to the outside environmental and economic changes happening across the globe. The company is investing in technology to connect with the distribution channel and with its consumers - this is expected to bring in huge benefits in the days to come. Apart from the TT brand, the company’s new garment brand HiFlyer is slowly gaining acceptance. An organised company like TT is seeing many positives as it gains a competitive advantage over the large unorganised segment.
Cantabil’s net sales were Rs 95.44 crores during the period ended March 31, 2019, as compared to Rs 78.61 crores during the period ended December 31, 2018. Net profit was Rs 5 crores for the period ended March 31, 2019, as against Rs 5.04 crores for the period ended December 31, 2018. EPS was Rs 3.06 for the period ended March 31, 2019, as compared to Rs 3.09 for the period ended December 31, 2018. Net sales were Rs 95.44 crores during the period ended March 31, 2019, as compared to Rs 57.98 crores during the period ended March 31, 2018. Net profit was Rs 5 crores for the period ended March 31, 2019, as against Rs 14.32 crores for the period ended March 31, 2018. EPS was Rs 3.06 for the period ended March 31, 2019, as compared to Rs 8.78 for the period ended March 31, 2018. Net sales were Rs 292.54 crores during the 12 month period ended March 31, 2019, as compared to Rs 198.64 crores during the 12 month period ended March 31, 2018. Net profit was Rs 12.49 crores for the 12 month period ended March 31, 2019, as against Rs 19.98 crores for the 12 month period ended March 31, 2018. EPS was Rs 7.66 for the 12 month period ended March 31, 2019, as compared to Rs 12.24 for the 12 month period ended March 31, 2018.
VOI Jeans aims to double revenue
VOI Jeans is aiming to double revenue from India by 2021. Currently, VOI Jeans India has a Rs 50 crore retail sale and is looking to touching Rs 100 crore mark by 2021. It will expand its presence in Tier II towns across the country. In India, the company is a joint venture between VOI Jeans UK and VOI Jeans India. The joint venture consists of predominantly funding along with production support in terms of increasing product categories like
winter wear, footwear, and accessories and expansion support. The company will also invest Rs 20 crores in the next two years to open 20 exclusive outlets. VOI Jeans, based in the UK, has a global presence with outlets in the UK, Germany, Russia, Holland, and Austria.
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54 INDIA ENTRY Replay opens in India
Uk-based maternity brand Seraphine opens in India aternity wear brand Séraphine has come to India with a store in New Delhi. This UK brand opened 17 years ago. The idea is to merge style with adaptability, looking at a two-year period, from pregnancy to feeding. Whether it’s leather pants or a ball gown, the brand has it all. All the styles adapt to changing bodies – some dresses have elastic at the back or by way of a side panel, while many are made with a knot at the thinnest part of the body, just above the belly. Jeans come with an expandable belly band, to accommodate a growing stomach, and leggings are made of bamboo, also with a panel. There’s swimwear, nursing bras, and breast-feeding covers as well. Already a part of the international range, and coming soon to India, is a line of slipon shoes developed with an orthopaedist. The shoes have an insole with enhanced cushioning at certain points, and a slight heel for added support to swelling feet. Also coming in is what’s called skin to skin. The
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baby is literally on the mother’s skin, with a top wrapped around the two of them. For winter, there’ll be baby-wearing coats and jackets that go over walking harnesses.
Italian brand Replay has opened a store in Gurugram. This is the brand’s first store in India. Spread over an area of 1,200 sq ft, the store offers a wide range of denims, casual wear, footwear and accessories for men and women. The Italian fashion brand which was selling online in India is now looking to tap the offline market with its exclusive stores. This year will see stores in Mumbai and Delhi. Replay which has come to India under a partnership with Reliance Brands has 121 mono-brand stores and 131 shop-in-shops internationally. Fashion Box is the parent company of the denim brand Replay. Five new Replay stores opened in Brazil in 2018 and two launched in Colombia. An expansion of the wholesale business is planned in Eastern Europe. Eight mono-brand stores will open by 2021 across Bosnia and Herzegovina, Serbia, Kosovo, Macedonia, Montenegro and Romania. The positive results of 2018 are the reward of a long-term strategy based on the constant attention paid to the quality of the products and the company’s ability to generate a steady stream of innovative projects. Fashion Box will be aiming especially at the development of new markets, together with the strengthening of the existing ones in order to continue an organic and healthy growth.
Bebe returns to India
Bebe has opened an accessories store in Ahmedabad. The brand has come to India in partnership with Mikaya Brands. Bebe is a US apparel and accessories brand. The plan is to open about 15 more accessories stores and 10 apparel stores in India over the next two years. Bebe had earlier operated in India with Mumbai-based international brands operating company Major Brands. The brand ran its retail operation in the country for about three years. For over 30 years, Bebe established itself as a top retailer for contemporary woman. Bebe is the go-to destination for chic, contemporary fashion.
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Industry bytes Adidas India appoints Neelendra Singh new gm eelendra Singh has been appointed the general manager of Adidas India. He will report to Dave Thomas, managing director of Emerging Markets at Adidas. Singh joined Adidas in India in 2005 after working in various roles in the Indian retail teams of Orange, Arcus and Shoppers Stop. Sportswear brand Adidas plans to open own retail stores across India. The brand has been allowed to have fully-owned retail stores and a cash-and-carry wholesale business under one entity. Adidas currently has around 450 retail outlets across India and went omni-channel in India two years ago. Adidas now allows customers to order sizes and styles on a tablet that are not available at that location and have clothing and shoes delivered there. Purchases made in this way currently account for five to ten per cent of in-store sales. Adidas is the world’s second largest sports goods maker. The brand offers active wear, shoes, casual clothing and accessories. Around half of Adidas India’s total omni-channel sales
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Hopscotch makes new appointments
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region, through industry-shaping narratives and scaled marketing for YouTube ads, with campaigns, case studies and industry thought leadership. In his new role at Myntra Jabong, he will lead the overall marketing function, with a strong focus on driving growth and consumer engagement. Previously associated with P&G and Google, Narayanan is an MBA from IIMLucknow and a BE in Computer Engineering from the University of Mumbai.
Sumit Dhingra appointed GM for Crocs India
are expected to come from Tier III and IV cities. The brand is undertaking several strategic and consumer-centric initiatives to attract Indian shoppers. Adidas India’s net profit rose by 131.7 per cent for the 201617 financial year. Net profit during 2015-16 was Rs 41 crores.
the senior director of programmes and growth. Having spent a few decades in the technology domain building products in the fashion ecommerce space, he founded StyleTag with a vision to disrupt the fashion space. His prior work experience also includes working closely and advising leading multinational organisations including Nordstrom and The GAP.
Harish Narayanan appointed marketing head of Myntra-Jabong
The Mumbai-headquartered fashion brand Hopscotch has appointed Somu Vadali as chief product officer and Vivek Pawar as senior director of programs and growth. Vadali joins Hopscotch as the lead of data and product functions team. He has spent about 18 years of his 22-year career in Silicon Valley building digital and data products across consumer, retail, and fintech industries at Yodlee, Acxiom, Imprivata, and Nuance before he moved to Future Group in India. His expertise lies in leading global and complex initiatives with domain expertise including mobile, gamification, behavioral change, machine learning, biometric data, and speech recognition among others. Meanwhile, Pawar joins the company as
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International casual footwear brand Crocs has appointed Sumit Dhingra as the new General Manager for its operations in India, Sri Lanka & Nepal. Dhingra will be drive the next phase of the company’s growth in these regions. He was earlier with Arvind Fashions as the CEO for its Arrow, Aéropostale& Izod brands. Having over 15 years of experience across the apparel and fashion retail sectors, Dhingra has a deep understanding of the fashion and lifestyle industry. An alumnus of IIM-Lucknow , Dhingra has a postgraduate degree from IIM Lucknow. He started his career with companies including Madura Garments and Benetton India where he spearheaded regional operations. Currently, Crocs has over 1,500+ point of sales across 150 cities via EBOs and MBOs. It also services over 20,000 pin codes via e-commerce channels including a dedicated brand website – ‘www.shopcrocs.in’.
Jyoti Jain appointed FLO chairperson
Fashion e-commerce player, Myntra has appointed ex-YouTube executive Harish Narayanan, as Head of Marketing for Myntra and Jabong. Narayanan will take over from Mithun Sundar, the current Head of Revenue & Marketing, who will continue to lead Revenue and will also be responsible for fashion strategy, the company said in a statement. Narayanan will report to Amar Nagaram, Head of Myntra Jabong With over 12 years experience in marketing, Narayanan has a deep knowledge of consumer branding and digital marketing strategy. In his previous role, he delivered record-breaking growth for the video-sharing behemoth in the
Jyoti Jain, Jt Managing Director, FICCI was appointed as the chairperson of the FICCI ladies organisation (FLO), Kolkata Chapter on April 30, 2019 for a period of one year. FLO aims to promote entrepreneurship and professional excellence in women through its educational and vocational training programs, talks, seminars, panel discussions and workshops on a wide range of subjects.
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“Vans is an iconic global brand and a perfect fit for our vision at Cravatex Brands to create India’s premier platform for fashion, sportswear and wellness.” Rohan Batra
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