FASHION & LIFESTYLE

Trident bed linen has allergen protection

Trident’s new bed linen has been manufactured with allergen protection developed by HeiQ.

HeiQ is a company based in Switzerland. Trident has used Allergen Tech, a textile technology developed by HeiQ. HeiQ Allergen Tech is 100 percent bio-based, can be added during the finishing stage of the textile manufacturing process and helps to reduce inanimate allergens such as house dust mite matter and pet allergens. HeiQ Allergen Tech is highly effective in reducing the levels of house dust mite matter, allergens from dog hair and cat hair.

Trident, which exports its products to 150 countries, always strives to develop the best products with cutting-edge technology. The collaboration with HeiQ represents another momentous milestone in the company’s journey. The three keys for Trident’s product introductions are utility, comfort and sustainability. From using fibers made from recycled materials to making products with the finest cottons like Supima and Egyptian, Trident has been constantly raising the bar year after year.

Trident is a vertically integrated textile (yarn, bath and bed linen) and paper (wheat straw-based) manufacturer and is one of the largest players in the home textile space in India. The company operates in two major business segments, textiles and paper, with its manufacturing facilities located in Punjab and Madhya Pradesh.

Baggit enters low priced segment

Handbag brand Baggit will compete with the huge unbranded segment. With this in view Baggit has launched Enoki, which will offer reliable quality handbags at low price points.

The unbranded segment offers very attractive price points but is plagued on the quality front. There is no concept of guarantee or warranties. Brands hesitate to enter this segment with a quality branded option.It is estimated that for every branded handbag sold, there are over 30 unbranded bags sold.

Enoki prices start at as low as Rs 499 for a handbag but it provides the much-needed assurance to customers with a six month warranty. Enoki offers superlative quality in a segment that has never heard of warranties. The plan is to launch a few new collections under Enoki and promote it in a much bigger way. Enoki is available online on Myntra, Ajio, Amazon, Flipkart, Limeroad, Snapdeal and offline in retail stores like Spencers and Reliance Trends. The plan is to also open kiosks/exclusive stores in malls and strategic locations. Mrunal Thakur is the brand ambassador for Enoki.

Baggit which opened about 30 years ago is the largest-selling handbag brand in the country and has a powerful online and offline retail presence.

Asics loves what it sees of India

of the business coming digitally this year, as the products are getting sold in Tier II, III and IV towns of India as well.

The company is looking to add about 20 more stores this year. Asics has plans to expand apparel production in India and would also look at making it an export hub for Asics subsidiaries, going forward. Additionally, the company is also looking at digitalisation of its retail stores to increase consumer engagement.

Liberty enters premium lifestyle

Asics sees huge possibilities in the Indian market. The Japanese sportswear brand is looking to focus on promoting the running culture in India.

At present, Asics is doing some manufacturing of apparel and footwear in India, and in terms of business, 25 per cent of its revenues are coming from products produced in India, with both footwear and apparels combined. Currently, the company’s footwear manufacturing facility is located in Dehradun and the apparel is produced in a factory close to Delhi.

Asics operates with 81 company-owned stores spread pan-India, with majority of them in the north, south and western parts of the country and some in the east. It is also present across multi-brand stores with 700 point of sales. The company has a significant digital presence as well, with more than 40 per cent

Liberty has been one of the favourite footwear brands of India for many decades. Liberty is successfully capturing the markets of Tier II and Tier III cities of the North.

In the south, Karnataka, to be precise, is the top most buyer of Liberty. There are several brands within Liberty, all of them doing well in providing their consumers with suitable, comfortable, stylish and affordable footwear. However, with the athleisure style dominating the markets these days, Leap7X, its athleisure brand for men, women and children, has been doing extremely well along with the Healers category in the recent past.

Liberty had always been perceived as a value-for-money family footwear brand but it is now perceived as a premium lifestyle brand characterized by the latest trends, class and good taste. Liberty shoes are retailed in 25 countries.

An interactive relationship has been established through periodic channel partner meets that has given a big boost to sales and greatly benefited the partners. The key focus areas for the brand right now are product development, youthful designs, manufacturing, marketing strategies and opening more stores.

One of Liberty’s top performing brands is Healers, which is based on enriching the comfort of the consumer by constructing the footwear with the latest comfort technologies. These technologies are primarily designed to provide stimulation to specific nerves and major pressure points. Healers are specially crafted to stimulate these particular points in order to improve the blood circulation of the wearer for specific body parts and increase the flow of blood to these areas.