INDUSTRY BYTES

Blissclub, a women’s activewear brand, founded in 2020, has a vision to enable women to discover the joy of movement and build beautiful and functional products. What began as a personal attempt at making a better pair of workout clothes has now become a revolution to get women across the country to go out, workout and move around more comfortably and freely. Designing technical apparel for movement requires a deep understanding of the problems faced by the wearer and Blissclub is spearheading a revolution to design with intent and for everybody.

The aim is to build fitness apparel crafted for the Indian woman. From threads, to zipper sliders, from wash labels to the lining of pockets, the brand believes in not just making products buwwt in crafting them, deeply thinking through every aspect of a garment.

Garima Garg is The Label Life CEO

Garima Garg has joined The Label Life as chief executive officer. She comes from Hindustan Unilever, where she was the senior global manager for sales and managed beauty brands like Lakme and Lux.

In her new role, she will be responsible for leading and scaling up The Label Life’s presence in domestic and global markets and focusing on expanding revenue channels and the brand’s reach to consumers who desire contemporary fashion.

She has experience in building global consumer brands in the lifestyle space. The Label Life is foraying into global markets and in the offline space through brand stores and currently retails an array of fashion garments, footwear, accessories, and homeware.

The brand was acquired by Goat Brand Labs in February 2022. Goat Brand Labs founded in May 2021 works collaboratively with brand founders and empowers them with the right resources to help scale their brands. It empowers brands with strong operational capabilities and supports growth by providing data-driven insights, supply chain expertise, financial planning, and deep expertise in brand building, digital marketing, product development, etc.

Goat, backed by marquee investors, has emerged as the leading aggregator in the fashion and lifestyle space. Goat has a portfolio of fast-growing fashion and lifestyle brands.

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