Summer Fair Express Vol 20 No.1 by InsideFashion

LO M N A E IN NN C EQ . U

TURN THINGS AROUND

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CONTENTS 33 STYLE FILE 46 IF INSIGHT 50 BUSINESS STORY 56 RETAIL STORY 62 STYLE & TRENDS 66 COVER STORY - SPORTO FLEXIWEAR 70 LEAD STORY - STORI 72 COLLECTIONS 78 IF EXCLUSIVE 100 BRAND UPDATE 105 RED FASHION

19 FASHIONSCOPE

113 PREVIEW/REVIEW

20 F&L

116 BUSINESS NEWS

22 INDIA ENTRY

118 ADVERTISING INDEX

24 BRAND WATCH

119 INDUSTRY BYTE

26 BRAND RETAIL

120 SUBSCRIPTION / MEDIA QUOTE

DFU PUBLICATIONS Editor-in Chief & Publisher & CEO - Sanjay Chawla

Customer Relations - Sanchita Banerjee - Bipasha Bhattacharya

Director - Salil Chawla Mangaging Editor - Sujata Dutta Sachdeva VP-Corporate Communications - Shraboni Mukherjee

Webmaster

- Abdul Hussain

Business Development Manager - Hema Choudhary Editorial Team - Ajay Kumar Goswami Shubhangi Bidwe Narayan Subramaniam Pragati Pandey Bentley Verghese Editorial Asst. - Ranjit Kaur Special Correspondent - Ajanta Ganguly/Prerna Sales Co-ordinator - Reena Prajapati

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Production & Admn. - Dinesh Poojary Design Team

- Subhash Gode Sanjeev D. Sonavane Anil S. Kadale Manohar S. Rajgurav

MUMBAI OFFICE: 38/314, Unnat Nagar 4, Off M. G. Road, MHADA Colony, Goregaon (W), Mumbai - 400 062. Ph: 022 2875 5181, 2877 2282, 3001 4700 e-mail: dfuif@yahoo.co.in / dfu@rediffmail.com DEHLI OFFICE: Salil Chawla, Business & Mktg: New Delhi - 110017, Mobile: +9193503 18639 e-mail: salildfu@gmail.com, salil@dfupublications.com All reproductions rights reserved. Owned & published by: Sanjay Chawla and printed by him at DFU printing division. Published and Edited by Sanjay Chawla at: 38/314, Unnat Nagar 4, Off M. G. Road, MHADA Colony, Goregaon (W), Mumbai 400 062.

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FASHION SCOPE

Apparel sourcing week to be held in february

pparel Sourcing Week will be held from February 20 to 22, 2020, Bangalore. This is a sourcing platform for top foreign retailers and brands. It provides Asian manufacturers a platform to showcase their products and manufacturing capabilities to brands and retailers from all over the world including India. The target is to have 100

hand-picked exhibitors for their focus on creativity, quality, delivery commitments and compliance to social obligations. They will be showcasing a wide range of products that include womenâ&#x20AC;&#x2122;s wear, childrenâ&#x20AC;&#x2122;s wear, denims, formal and casual suits, sportswear, jackets, lingerie, swimwear and sweaters. There will be 50 manufacturers and suppliers of fashion fabrics and accessories. While

there will be a variety of cotton, manmade and sustainable fabrics available in various blends, accessory makers will present a wide array of laces, buttons, zippers, threads, interlinings and labels. There will be a special section dedicated to fabrics and accessories. The best of the apparel sector from across India, Bangladesh, Vietnam, China and Sri Lanka will be showcased. Seminars, workshops, open-house discussions and networking opportunities will help manufacturers get a better understanding of Indian and international retail and the evolving dynamics of sourcing in various markets and retail formats.

FASHION & LIFESTYLE

DUKE UNVEILS SPORTS SHOES COLLECTION

Many Indians confuse running shoes and training shoes and do not wear the right shoes to the gym. The fundamental reason behind this is that they are simply unaware of the effects that wrong gear can have on not just their optimal performance but also their injury post working out. Reebok is India’s leading fitness brand. It has been constantly innovating to provide the right solutions to fitness enthusiasts across the globe. It has been Reebok’s aim to constantly educate and provide the right fitness solutions to consumers. And with upcoming launches and customer-centric innovations, the brand will continue to focus on the same.

CLARKS AIMS TO HAVE 150 EXCLUSIVE OUTLETS IN INDIA

uke brings spotlight upon relaxed styling and modern comfort shoe technology, the mix of styles truly reflects the best of updated classic Sports Shoes collection by Duke Fashions. Brand launches the premium footwear collection which is inspired by the defining trends of International fashion which guarantees you fashionable, latest and elegant styles with International designs. Duke sports shoes, which are made on the phylon rubber sole, made from highquality raw materials and using stuck on techniques, offer great cushioning and have an excellent lightweight structure for performing different activities. The collection has a loving, detailed branding. A breathable mesh upper with high-quality P.U provide comfort in a sports shoes of Duke, designed for optimum support. Excellent strength of these shoes and protect the runner from injuries as well increase stability and power transfer when the foot strikes the ground. Cushioning, support, shock absorption, breathability, traction, lightweight, and stability are just some of the elements you’ll find in our range of sports & running shoes for men.

These sports shoes provide comfort to your feet, exhibit a sporty style, and guard you against rough surfaces and tough movements. They are not just confined to people indulging in outdoor physical activities, but also for those who just like a sporty look. These shoes ensure smooth movement, durable traction for your high-energy workout and offer enhanced foot motion. With a strong focus on fashion and style, Duke caters to the young cosmopolitan Indian offering them the season’s latest trends and catering to their ever-changing fashion needs. It provides the latest fashion trends as well as the classic charms in men’s shoes. Crafted for every young fashionista out there, the collection promises to bring alive their individual style statements. Full of trendy tones and pops of color, the range reflects modern sensibilities, new innovations and the best of youth fashion. Duke Fashions (India) Ltd., has been conferred with president award; three national awards i.e. Excellent Quality Readymade Garments, Outstanding Entrepreneurship, and Quality Garments; crowned with Indian Power Brand at the USA.

REEBOK LAUNCHES NEW FITNESS SHOE Reebok has introduced the HIIT TR. This fitness shoe answers the need for superior grip, stability, and durability across an array of workouts. The launch comes as a historic move for fitness seekers, educating them on the need for focused gear for specific workout routines. Reebok has always kept consumer needs at the center of all its product innovations. Fitness is increasingly becoming a lifestyle choice and a standard new year resolution, and the fitness industry has also been growing by leaps and bounds. While India is constantly

evolving when it comes to fitness trends, there is a lack of awareness among consumers.

Clarks wants to have 150 exclusive brand outlets in India within the next three or four years. As of now, the iconic British footwear brand has 50 outlets. The company would also be increasing its focus on e-commerce and exploring the phygital mode for the next phase of the growth trajectory. Online account for 10 to 15 per cent sales and phygital is catching up. Clarks is increasing its presence to around 400 large format stores this year from 300 such stores in the previous year, and also plans to sell its footwear through 200 mom and pop stores, a format it has not been present in. The company’s products are also getting into army canteens. The company sold nine lakh pairs of footwear during 2019 compared to five lakh pairs in the previous year. Plans are to increase this to 1.4 million pairs during 2020. Almost 50 per cent to 60 per cent of the products it sells in India are sourced from the country itself. India’s footwear market is expected to grow at a CAGR of 13 per cent over the next five years. The country has overtaken the US in footwear consumption, throwing up enormous market potential for manufacturers.

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INDIA ENTRY

Italian denim brand Carrera plans India launch

talian jeans brand Carrera plans to enter India next year. Carrera aims to expand into India through partnerships with manufacturers and retailers across various categories including apparel, footwear, and accessories for men, women, and children. Carrera sees India as an important market and its launch here is in line with its vision to reinforce its position as a leading global fashion and lifestyle brand. The brand is coming to India in a venture with Licenseworks. This licensing agency is known for its strategic thinking and strong connections in the Indian market. Carrera Jeans was founded in 1965 and is currently present in over 20 markets with over 1000 retail touch points across the globe. A pioneer in the production of Italian denim, Carrera is an unique brand due to its innovative approach to the integrated supply chain. In the brand’s supply chain in Tajikistan all products used in the finishing

and dyeing phase are guaranteed and certified. The brand creates the yarn. A simple yarn encloses years of research and economic development in the textile sector. Carrera grows and processes the cotton while maintaining the highest qualitative standards with the minimum environmental impact. In fabric creation the brand moves between tradition and innovation and chooses the texture, the warp, and the number and combination of yarns.

US women’s fashion brand Anne Klein set to enter India

Anne Klein is keen on entering the Indian market this year. The US women’s fashion label believes India will contribute a big part of its future global growth. Anne Klein already sells watches in the country in a partnership with Titan. India will be the third country the brand will enter in 2020. In China and Mexico the brand has signed long term licensee agreements with local players. The company is also looking at expanding into other Asian, Middle East and Latin American countries. Entering through a licensee is seen by the company as the best business model because it leverages the best of the brand, which it brings to the table, and, of course, the critical local knowhow and the experience the local partner brings. Anne Klein will provide all the brains elements needed. The licensee in India will be the expert on the ground who will have the role and responsibility to build the stores and e-commerce.

Yamamay forays into the Indian market

Italian swimwear and lingerie brand Yamamay has forayed into the Indian market by opening a new flagship store in New Delhi. The brand partnered Shopaholics to launch its latest lingerie and sleepwear from fall/ winter 2019 collection, as well as the CR7 underwear collection by Cristiano Ronaldo at the store. Yamamay’s reinforced presence in the New Delhi market is a significant step in the brand’s international expansion. Founded in 2001, Yamamay is famous for its racy yet sophisticated fashion, which includes underwear, corsetry, swimwear, nightwear, clothing, and accessories. The brand aims to become one of the leading companies in the underwear and beachwear markets. It currently has a network of over 700 stores worldwide. In addition to the recently launched New Delhi store, Yamamay plans to expand rapidly first in North India before taking the brand pan-India by 2021.

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BRAND WATCH

Pepe Jeans to undergo transformation

epe Jeans will carry out a repositioning of its brands. At the same time, the company wants to increase brand awareness. In product, the group will focus on ordering their collections to generate efficiencies. Wholesale, online and retail will be the three focal points of the distribution, focusing on key partners like department stores, speeding its relationship with platforms such as Zalando and reorganizing its store network. In its digital division, the company has appointed an executive who will be in charge of this channel, and will create a team that will be based in Madrid. Finally, sustainability will also be tackled, with a specific team, with the aim of implementing a sustainable plan with goals to 2025 and 2030. The transformation plan covers group brand engagement, product value, distribution channels, strategic digitalization and sustainability. The transformation plan has already begun to have an impact on the group, although the changes will really

Manyavar launches home delivery

Ethnic wear brand Manyavar will launch more home delivery options and increased in-store technology. Home delivery will be for its travel retail stores. An online management system allows customers to order garments that are out of stock in the store they visit from nearby stores which carry the item. The item can then be delivered through in-store transfer within four hours. The brand also plans to continue retailing without offering discounts, believing that discounting is not sustainable for brands that retail both online and offline. The reasoning

be seen with in the spring/summer 2021 collection. This Spanish company is one of the largest European fashion groups. Pepe Jeans, with offices in Barcelona, Madrid, Amsterdam, London and Mumbai, currently has three brands: Pepe Jeans London, Hackett and Façonnable, as well as the licenses of Tommy Hilfiger and Calvin Klein.

is that discounting leads to a poor omnichannel experience as pricing parity becomes impossible to maintain with multiple channel dynamics. A very successful online business with a well-established website continues to serve customers pan India and overseas. Manyavar was launched in 1999 with the aim of disrupting the largely unorganised ethnic wear market. The brand retails across India and also has a presence in the US and UAE. Manyavar caters to the debonair man who proudly flaunts his desi avatar. India’s leading celebration wear brand offers an exceptional range of traditional outfits and accessories for men for weddings, party wear and clothes for other special events. Some of the country’s finest fashion designers and artisans have been brought together to create the products at Manyavar.

Zegna gains Indian market insights with Raghavendra Rathore

Almost 18 months ago, Italian Group Zegna had partnered Reliance Brands and Reliance Industries Group to purchase 12.5 per cent in Raghavendra Rathore’s Future 101 Design, the parent company of Raghavendra Rathore Jodhpur Brand. Since then, Zegna has been gaining greater insights into the lucrative but tricky Indian market, where it has only three stores despite its 10 years in the country. India has been in many a luxury brand’s sights over the past two decades, but its lack of retail infrastructure, high import tariffs and the unique cultural demands on menswear have proved difficult for many European brands. Alfred Dunhill, for example, left the country in 2012 after six years. With men’s formal tailoring worn by

celebrities like actor Saif Ali Khan and Virat Kohli, captain of India’s national cricket team, Rathore, is known for his signature bandhgala and jodhpur breeches, both items closely tied to the royal history of the Rajasthan city of Jodhpur — which also happens to be Rathore’s history. The Zegna investment, has allowed him to open more stores across India. He is now considering international expansion.

Brands cater to esports

The worlds of gaming and fashion are merging. Fashion companies are beginning to grasp the enormous amount of money and intense user devotion in the esports world. While a year or two ago there were relatively few partnerships between mainstream fashion brands and esports, the last year alone has seen dozens of major new initiatives, signaling esports’ arrival as a cultural force. There are a few tactics that big brands have taken to get in on the esports craze: sponsorships of teams, sponsorships of events and making general purpose gaming-related products. Adidas has created team jerseys and uniforms for esports teams. Nike has also made moves into esports. Last year, Nike began sponsoring 16 professional teams in China, making uniforms and providing custom sneakers for the teams. Champion and Foot Locker have been working together to bring apparel branded with popular esports teams to retail. Puma offers a sock designed specifically for gamers, aimed at helping gamers adapt to different active gaming modes. K-Swiss has a shoe targeted at gamers, made to let wearers kick them off without using their hands. Esports’ current popularity with fashion brands mirrors that of skateboarding culture in the early 2000s. It’s a niche subculture that’s immensely popular with a very young demographic that’s been unsaturated with major brand presence.

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BRAND RETAIL

Fabindia to open 20 more experience centers in India

abindia aims to set up 20 more experience centers in India in 2021-22. The brand currently has 293 stores across 105 cities and 14 international stores. These experience centres will span 8,000 sq ft to 12,000 sq ft. In addition to garments, organics, home and personal care, they will house a FabCafe, an interior design studio, a wellness center and an alteration studio. Typically, each experience centre requires an investment of Rs 3,000 crore per square feet. Fabindia had 10 experience centers by March 2019. The brand aims to expand this network further. It has already opened five stores in the last six months and plans to launch another one in Panchkula, Haryana in December 2019, followed by another one in Bengaluru in January 2020. Fabindia also targets sales of Rs 1,500

Reliance Brands expands portfolio, store count

Reliance Brands continues to open new stores and tie up with more brands to expand its portfolio horizontally to offer more categories. An arm of Reliance Industries, Reliance Brands sells affordable luxury and premium brands in India. The company owns the biggest chunk of the mid- to high-end of the fashion market. Setting up luxury stores can be expensive. While it can quickly achieve store-level positive ebitda margins, it will take a while to achieve profit after tax. Reliance Brands had to build the affordable luxury market in India from scratch. It had to build the market horizontally in various categories— clothing, shoes, accessories, home, mother care, etc.— and it brought in non-competing brands so that it could occupy as much mind space as possible. Reliance Brands has 100 Hamleys stores. Likewise Superdry has 100 points of sale. Steve Madden too has more than 100 points of sale. Gas has 80 sales points. Over the years the company has created alternative channels like home shopping and trunk shows for its brands. Brands like Hugo Boss and Michael Kors are sold through e-commerce. This is not a discount model. The online partner picks up the pricing through software from the company’s databases and then delivers the inventory in store to the customer. So this is basically optimising the store inventory through online sales.

Tynimo to open 35 stores in 2020

crore in FY21. It closed FY19 with sales of Rs 1,148 crore and a net profit of Rs 116 crore. Seventy per cent of its revenue comes from metros.

Amante and Avirate jointly open a store

Lingerie brand Amante and fashion brand Aviraté have opened a store in Sri Lanka. The store has day and evening wear, coordinates, accessories and footwear from Avirate and lingerie, sports bras, swimwear and sleepwear from Amanté. This is a pivotal point for both the brands as they bring unique strengths into the mix, have a global footprint and are truly Sri Lankan in identity and world-class in quality. Aviraté provides innovative designs and high quality products on an international fashion level. Its sophisticated mix of textures and styles has emerged as the lifestyle choice of the Aviraté woman. Aviraté rediscovers the inherent feminine sensuality inside her and makes it shine in a manner that is just exclusive enough to set herself apart from others. Aviraté believes in designing clothes for real women and offers a wide range in size to complement every body type. Aviraté has multiple locations in India and Sri Lanka and its collections are designed along the latest international fashion trends, tailored for the modern customer. Amanté is owned by MAS Brands, a subsidiary of MAS Holdings, South Asia’s largest supplier of intimate wear, active wear and swimwear. Amanté’s fashion proposition is style, comfort and value in lingerie for the modern Asian woman. Its product portfolio is designed with a focus on the unique contours of the South Asian silhouette.

Bengaluru-based lifestyle retail brand Tynimo plans to open 35 new stores across India over the next one year. The brand, which plans to adopt the franchise route for this expansion, recently opened its fourth store at HSR Layout in Bengaluru. The company also plans to open company-owned stores in major towns, cities, and metros. It will invest around Rs 3 crore ($4,20,639) to Rs 4 crore on its retail expansion over the next few years. Tynimo sells products across categories that include fashion jewellery, hair ornaments, footwear, personal care, Indian handicrafts, watches, innerwear among many others. Its current product portfolio is priced between Rs 50 to Rs 3,500. The brand witnessed significant footfalls across all its stores within one year of its launch. A part of the Hansum India Group, Tynimo started as a response to other international lifestyle brands from Japan, Korea and China like Miniso, Upuso, Mumuso, Ximi Vogue, etc.

New Delhi-based Janavi opens Jaipur store

Janavi has opened a store in Jaipur. The store is decorated in blush pink and champagne hues with chandeliers and large, ornate mirrors. A range of floral printed armchairs gives the space a more relaxed and welcoming feel and decorative plants add a natural touch. As well as the brand’s signature collection of printed and embellished shawls, the store also houses a small selection of women’s ready-to-wear. Janavi, based in New Delhi, crafts products with high-quality fabrics and intricate handembroidery. The label produces stunning items. Janavi scarves are made from highquality cashmere. These scarves exude luxury and style and are comfortable yet extremely fashionable. With minimal designs they have a chic, timeless look and distinctive, bold colors. For over 20 years, Janavi’s sole focus has been to empower its growing community of artisans and designers by embroidering directly on cashmere to create wearable pieces of art. The label creates shawls and scarves for luxury fashion houses.

BRAND RETAIL

Asics launches concept stores, plans more retail expansion

sics has been increasing its presence in the Indian market with the introduction of its new concept stores. The Japanese sportswear brand has been rapidly expanding its brickand-mortar retail presence in India and plans to open 20 new stores during the 2020 financial year. Asics considers India as an important market for growth and also has a strong online presence including its exclusive website for the country. Asics has partnered athletes across the spectrum of sports with most of them already representing India at various events. The brand believes that sports has the power to change lives. Asics combines innovation and fashion and keeps the brand ahead of the everchanging consumer tastes. The brand launched in India in 2015. It is in 20 cities and has partnered with Indian athletes, presenting them with shoes that support them in achieving their goals while improving its offerings for the Indian consumer. Asics has 41 stores in the

Sabyasachi Mukherjee to open first international store next year

late 50’s, there is something for everyone at Saundh. country and out of these there are four concept stores, in Mumbai, Hyderabad and Goa. The exclusive stores are meant to introduce consumers to highly technical aspects of the brand’s products to create a powerful brand experience. The stores immerse consumers in a world where both the mind and the body are stimulated and offer a wide variety of running and training shoes and apparels for men and women.

in fashion as well as his ninth season of the Goodtimes TV series Band Baajaa Bride. The designer has also used a diverse array of models this year to critical acclaim and dressed a large number of Bollywood celebrities including Alia Bhatt and Deepika Padukone.

Women’s wear brand Saundh opens first store in Delhi

Designer Sabyasachi Mukherjee will open his first international flagship store next year in New York, US. His designs are already available internationally in multi-brand luxury boutiques in the US and UK but his upcoming flagship store will be the brand’s first exclusive brand outlet abroad. Mukherjee currently has flagship stores in Kolkata, New Delhi, Mumbai, and Hyderabad. The designer has expanded both his brickand-mortar presence and product lines this year with the recent launch of his flagship store dedicated to jewellery, Sabyasachi Heritage Jewellery, in Kala Ghoda, Mumbai. The fine jewellery boutique launch shows Mukherjee’s new focus on jewellery and his maiden collection for the boutique “Modern Heirlooms” features 18 carat gold, uncut diamonds, and gems. This year Mukerjee celebrated 20 years

Sahiba-owned apparel label for women ‘Saundh’ has strengthened its retail presence by opening first store in New Delhi. This is the brand’s second store in India. Its first store was launched in Mumbai last month. The store will house designer-wear clothing including kurtis, gowns, kaftans, lehengas, tops, and Indofusion sets. Saundh is owned by the Gujarat-based textile and garments major Sahiba. After capturing a large share of the garments and textiles market in India, Sahiba is now looking to make deeper inroads in the country’s fashion market, with its designer fashion label Saundh. The brand is poised to change the way fashion is being perceived in present times. Its uniqueness and versatility are demonstrated in every fashion piece it puts out, as it effectively turns designs into emotions. Saundh’s designs are a metaphorical reminder of the subtleties of nature that evoke a sense of rawness and authenticity. Whether you are a young college-going girl or a house maker, an entrepreneur or a woman in her

1-India Family Mart plans more stores

Fashion retail chain 1-India Family Mart plans to open around 100 new stores by 2022. The chain selling clothing and lifestyle accessories, affordable fresh fashion and general merchandise, now has 100 stores across 81 cities in UP, Bihar, Jharkhand, Chhattisgarh, Orissa, North East, and West Bengal. The company is targeting Tier III, IV markets for its retail expansion and plans to open its new stores in states like Orissa, West Bengal, and North East. Apart from increasing marketing budget, the company is also spending on manpower training, warehouse upgradation, artificial intelligence, retail analytics, brand positioning and business intelligence. An IPO is likely by 2022. The company has attracted top leadership talent as part of capability building to match its growth plans and is also investing in processes and technology while maintaining high standards of corporate governance. The value retail store chain has more than doubled its marketing budget to cash in on the festive season. Last year, 1-India Family Mart’s total spending was 1.5 per cent of its total marketing budget. However this year it has gone up to 3.5 per cent. The idea is to expand its horizons to more cities with the ultimate vision of addressing the fashion needs of 75 per cent of the country’s population. The company sees huge growth potential in Uttar Pradesh.

RACHIT CREATIONS

304, PRAGATI INDUSTRIAL ESTATE, N.M. JOSHI MARG, MUMBAI - 400 011 TEL: 2307 5214/4078 6200 I FAX: 2307 3115 I E-MAIL: summerline87@gmail.com

STYLE FEATURE

The brand : A well

established brand for many years catering to womens inner wear. Libra has always focused on the most difficult segment as the womens inner wear where fit and style is of optimum importance. We have the lycra theme. We are changing the GSM of the fabric from 180 or 200 to 220 or 240. We cater to the age group 20 to 50. Styles are T-shirt bras with inner elastic, sports bras and daily wear basic bras.

The Collection : We are launching sports bra, D cups and bigger cups. We go from D to H. This makes the garment more comfortable. We are designer wear for a bigger cup size. Generally bigger cup sizes are not available freely. We have 18 or 20 varieties only for the bigger cups. We have inner elastic in bras. The lower band elastic will never touch the body of the woman. That will make it comfortable for her. Colors for the season are yellow, mustard, turquoise blue, melange, turtle green, peacock blue, grey, sea green. We use tassel fabrics, imported yarn, polysilk fabrics. Sober prints and geometric designs are doing very well. We have ethnic bras of cotton, chikan, embroidery. We have upgraded it to C, D, double D, E, F, G cups up to size 52. We also cater to young girls who have bigger busts. We have a range which gives them color and cup size options. The age group is 25 to 55. â&#x2013;ş

BRAND RETAIL

Trunk House plans to open more stores across India

runk House plans to open stores in premium retail destinations across India. This consists primarily of metros and airports. The plan is to open six or seven such stores in the first half of 2020. Trunk House is a premium retail destination housing luggage brands from around the globe. This includes high fashion luggage brands such as Calvin Klein and DKNY from the US, smart luggage bags from Singapore, pure luggage brands like Roncato and Canadian Heys, and Trussardi and Cerruti from Italy. Trunk House currently houses seven premium brands that speak for themselves in terms of personality, design, quality and perceived value. The best products are picked in terms of aesthetics, technology, and performance. The aim is to provide

Cantabil to expand retail network

a comfortable luxurious space filled with luggage as exciting as the travel plans being made. Trunk House wants to be known as the only destination for premium luggage. The plan is to add more brands that offer premium luggage and travel accessories. The premium luggage market in India is small but growing. People are traveling more. Also, everyone wants to differentiate themselves. They want a comfortable piece of equipment that suits their personality.

Apparel brand Cantabil Retail India plans to strengthen its retail network across India next year with an investment of Rs 25 crore. The company aims to reach a store count of 400 by 2020. For this, it will open around 110 stores next year. It currently has 29 stores in 16 states across India. According to the company, there is a significant increase in awareness about the fashion trend amongst the people in smaller towns and cities, Hence, it plans to focus on the Tier II and Tier III markets in states like Gujarat, Rajasthan, UP, Madhya Pradesh, Bihar, Jharkhand, West Bengal and part of Northeast. Cantabil also expects a jump in revenue on the back of its massive retail expansion and eyeing revenue of around Rs 400 crore for the next financial year. It had reported sales of Rs 290 crore in the financial year 2018-19.

Premium high street western wear brand Kazo has launched a new store in Ghaziabad. The brand’s new collection features party dresses, casual wear, knitwear, and denim. This clothing and accessories brand’s style is personal and its aim is to ensure that consumers are stylish and on-point. The brand ensures it has the fashion quotient sorted and is up to date always. Kazo launched in 2007 offers latest fashion for dressed up occasions at an affordable price for the new Indian woman. The brand is a home for latest chic contemporary fashion which represents a mindset and an attitude and not an age. It constantly pushes the envelope to bring the best and latest of fashion from around the globe. It is designed for the modern Indian woman who is confident, glamorous and sensual with a sophisticated lifestyle. The brand retails from its network of brick-and-mortar stores as well as its dedicated e-commerce store. As of now it has 160 stores in India. The garments designed are phenomenally fashionable with a high wearability and practicality quotient. The main asset of the collections is that it is highly affordable which enables customers an access to the latest designer wear, giving a chance to every woman to feel great in her skin, right to her soul.

Kazo steps into Ghaziabad with a new store

Shoppers Stop opens sixth Kolkata store

Shoppers Stop’s new Kolkata store is spread across three floors with a retail space of approximately 26,000 sq ft. The store has on-trend fashion merchandise from private and exclusive labels, including masstige to premium beauty brands. It houses women’s and men’s private and exclusive brands, footwear, beauty, fragrance and home

adornment brands. Customers can look forward to the latest brand offerings across different categories. To emphasise on the diversity of products and categories in the store, and to give the customer intuitive orientation at the same time, each department such as apparels, beauty, fashion accessories and home among others has been designed as a distinct neighborhood. Even the trial rooms are designed especially for the category they are servicing with the use of interesting forms and graphics. With this, Kolkata has six Shoppers Stop stores. Shoppers Stop aspires to be a bridge to luxury brand. Established in 1991, the Indian lifestyle brand is spread across 86 department stores in over 40 cities, and also operates premium home concept stores. Shoppers Stop offers the services of a personal shopper to assist customers with shopping services. Over the last couple of years, private brands have helped the company notch good growth and revenues and 12 per cent of the company’s overall sales comes through private brands.

Reliance Brands opens luxury outlet in Gurgaon

Reliance Brands’ store The Tank in Gurgaon is a luxury outlet which hosts more than 20 international brands. The store is positioned as a community space, facilitating interactions and in the process breaking a few stereotypes around store design. Aesthetically the store is also an amalgamation of varied cultural and social themes drawn from across the world. The concept of the store revolves around the function of a community space, where people can come, work, read, play, relax, have conversations over a coffee and shop at the same time. The space is thus meant to be more of a community space than a store. The objective of The Tank is to challenge the stereotype of how a store should be, to challenge the way people shop and develop a new culture. Reliance Brands, part of Reliance Industries, began operations in 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across the fashion and lifestyle space. Reliance Brands bought toy retailer Hamleys, this acquisition will catapult Reliance Brands to be a dominant player in the global toy retail industry.

STYLE FILE

Style-savvy with Inside Fashion

Inside Fashion brings you a round-up of some leading fashion brands that are wowing their customers with fashion-forward styles, fabulous fabrics, superb stitching, attractive accessories and innovative designs. From Europe’s fashion capitals, from Britian, Italy, Sweden, Denmark; from USA; come glamorous, exotic, red-carpet worthy gowns, inspiring party-wear and edgy yet comfortable styles you can flaunt from brunches to high-tea events. From curve-hugging distressed jeans to funky hoodies and denim jackets, to cheeky T-shirts, we feature millennials’ favourite styles. From High Street fashion, inspired by the best runway trends across the world, we bring you unique styles and designs that cater to Indian body types, seasons and preferences. You may choose fun, edgy, rebellious fashion or the classic, classy true-blue Brit-style reinvented with a modern flair. If the Bohemian vibe, BoHo or SoBo style, or creations from one of France’s biggest fashion stores is what you crave, you will find it here. If luxurious, international aesthetics in lyrical shades, appeal to your romantic senses, turn these pages. Perhaps you long for royaltyinspired ethnics with modern sensibilities? Inside Fashion brings you all this and more! Find the styles worn by uppercrust gents in this style section, as well.

STYLE FILE

Promod: fresh Bohemian vibe!

Promod was created in 1975 as a French family boutique dedicated to the sharp design. With dynamic experience in womenâ&#x20AC;&#x2122;s ready-to-wear retailing, Promod is today one of Franceâ&#x20AC;&#x2122;s biggest fashion store chains and the brand enjoys huge international success with 632 outlets in 29 countries. The new collection for the brand has a lot more do to with the bohemian style from flared maxi dresses featuring pretty pattern all over with shiny stripes. In a sheer effect with a plain black chain strap. Round neckline with upper back buttons having a V-shape cut out. The other one is a patterned dress with a bohemian vibe having patterned flower design, in lightweight complimenting with v-neckline with vintage style buttons. Topstitching elasticated waist with ties. Long sleeves with button cuffs and frill sleeves. The price range for these bohemian dresses starts with Rs 4290 to Rs 5990. The Promod stores currently are having great deals on fashion apparel. Due to the end of the season sale, the brand is having offers in bulk for its customer base varying on various outfits, be it long gowns, evening wear, formal dresses or jumpsuits. There is a massive 50 percent off on blazers. Promod is affordable, stylish, quality and value fashion. The brand is hugely popular among fashionistas and aspirational young women, for its beautiful, creative and comfortable design.

STYLE FILE

Karl Lagerfeld and Cover Story team up for an India-exclusive collection

The Cover Story collection, designed at the creative headquarters in London, consists of women’s apparel and accessories, which include bags and shoes. The collection is inspired by the best runway trends seen across the world. This season the brand turned to the high streets of cosmopolitan cities for inspiration. When it comes to style in London, there’s nothing like High Street Fashion which displays the best trends from the runways across the world. This India-exclusive collaboration comes just in time for seasonal buying. It’s a meeting of minds between Karl Lagerfeld (the brand) and the homegrown Indian fashion retail label, Cover Story by Future Style Lab. With 30 stores and several shop-in-shops across 22 Indian cities. The collaboration with unique design keeps Indian body types, seasonal, and cultural preferences in mind. Cover Story has open 1,500 to 2, 500 square foot stores which will house Karl Lagerfeld collection. 2018 has been a good year for the brand. Currently, it is growing at compound annual growth rate (CAGR) of 60% and this collaboration is one step ahead in creating excitement and growth for the brand.

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Vero Moda Marquee collection impresses!

European fashion brand Vero Moda has unveiled its premium Marquee collection. Itâ&#x20AC;&#x2122;s effortlessly exclusive and suitable for a romantic evening. The feminine, look adds a shiny spin to the seasonâ&#x20AC;&#x2122;s wardrobe. The collection shares distinct lines retailed across Vero Moda stores. Ebony Ivory, colour theme a timeless blend of luxe tailoring and color-blocking. It also explores classic combinations of black and white through define shapes and offers a highly detail-oriented range with cord adorned surfaces. Ash Rose colour provides a graceful transformation of lyrical mood in shades of purple and dusty roses blending into the luxurious aesthetics curated by a deep tone of wine. Vero Moda, brings international and exclusive fashion trends to the streets of India. BESTSELLER India currently has 96 exclusive brand outlets and is present in over 250 shop-in-shops in external multi-brand stores throughout India. There are no compromises when it comes to sizes- one of the biggest concern for any international brand in India. Vero Moda is the brand of choice for the fashion-conscious, independent young woman who wants to dress well and slay. The marquee collection resonates sophistication and perfect styling for celebratory evening or cocktails. The collection provides value addition in the form of fabric surfaces that are meticulously enhanced through intricate threedimensional hand work. The festive collection, offers a line that is a perfect confluence of classic niche and retro-glam fashion through garments made of ultra-luxurious fabrics with glamorous plush, metallic finishes and encrusted surfaces.

STYLE FILE

Only: fashion choice of millennials!

Danish brand Only, launched in 1995 is today a well-known global brand with a chain of more than 300 stores in Europe and the Middle East. The brand is also sold in more than 6,500 wholesale stores and present in 23 markets. Launched in 2010 in India, Only has fast become the fashion choice of millennial across the country. Since its foray into India, Only has managed to carve a niche for itself and popularize its core personality of being a fun, edgy, rebellious, fearless and most importantly extremely stylish brand. The fast-fashion young denim brand continues to grow with 50 exclusive stores and 174 shop-inshops. The collections are built on a foundation of strong, affordable denim - generally slim and skinny fit, washes run from indigo to stonewash and include neat rips, sharp zip details, sleek-coated finishes, and pastel colorways of lemon, pink and mint. Only focuses on multi-dimensional apparel trends, coming with trendy cartoon print t-shirt, sweatshirts to floral print maxi dresses. The knitwear cardigans are also comforting for the season. For evening celebration the brand has shimmer and glitter dress collection which stretches to tank tops, off-shoulder dress, etc. The brand is comforting the new age womenswear buyer with plus size curvy fashion their approach is to dress up all.

STYLE FILE

Latin Quarters subtly shimmery collection

Latin Quarters, India’s fashion brand in women‘s western wear opens another store at Indira Nagar, Bangalore, in the month of February. With distinctive interiors, the new LQ store offers its patrons an enticing shopping experience. This spring-summer, enjoy fresh styles with a sprinkling of shimmer. Latin Quarters has created a niche for the fashion industry with its exquisite clothing and accessories for women. Currently, the brand operates from over 125 points of sales across 26 cities of the country. The Latin Quarters team has been working hard to offer a great quality selection of apparel and accessories to make a women’s wardrobe more creative and unique. Latin Quarters trademark style exudes trendy femininity with a slight urban edge. As the season progresses the focus turns to glamorous pieces with a definite couture feel. An extensive mix of styles is featured in the new collection and all items are out there to make a statement.

STYLE FILE

Biba new dimension in ethnic couture!

Biba is Indiaâ&#x20AC;&#x2122;s most celebrated Indian ethnic wear brand. True to its promise, it has always been in the forefront of trendsetting designs and collections, ahead of the times. Talking about the various exquisite Biba collections, there is always excitement and favourable comments from the buyers. Nayabi Ghararas have been created to bring a touch of royal sophistication to womenâ&#x20AC;&#x2122;s ethnic wear, created to bring sophistication in ethnic womenswear. Crafted in different cuts and patterns, out of beautiful fabrics, these Ghararas are perfectly suited for all the occasions. The Smart casuals consist of sizzling styles for new age working women with fine prints and designs, making it a must pick for all the fashionistas around. Luxury Pret by Biba makes a quintessential glamorous style statement of gold thread work, sitara embellishments gota piping with rich fabrics. Anarkalis from the brand have exclusive silhouettes that fit perfectly in to every wardrobe for any occasion. Biba Anarkali comes in many lengths and styles, well placed in all categories from casuals to family occasions. Inspired by the indigenous arts, crafts, and craftsmanship, the range features Mickey prints and intricate embroidered Mickey motifs in the designs. It offers stylish, bohemian and quirky designs for both Biba and Biba Girls like crop tops, tunics, trendy tops, bohemian maxi dresses, shirt style kurtas and shrugs. Biba is known to play with its colour palette in hues of blue, red, white and black with a lot of yellow too. Currently, all the Biba collections are on exclusive sale for the entire month. There is a special discount on chanderi silk dupattas, to zardosi Kurtis with flared pants.

STYLE FILE

Forever New: Muted Blooms palette delights!

Forever New presents pre-spring collection, designed for dreamers desiring warmer weather. Botanicals in bloom are the motifs heralding the new season. Adding a camel coat, long-sleeved blouse and satin skirt to your wardrobe will help you ease into the season further. A light and bright palette brings the sunshine into sight, with a focus on soft pinks, earthy browns and blossoming blues and greens: an ode to ethereal elements of fashion this spring. You couldn’t ask for prettier, more feminine fashions. Reval in frills and lace in lively lilac; strappy, sultry floral gowns; asymmetrical slinky- strappy midis and soft pleated wrap dresses. Fashion that is sensuous, sophisticated, young and comfortable. You really couldn’t ask for more than these beauties from Forever New: the brand that’s as fresh and delightful as spring blossoms. Find your signature style from the Muted Blooms collection and get admiring looks instantly.

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H&M: smart Starwars collection for men

H&M brings its latest collection, inspired by the prolific Starwars collection. The collection has a range of Hoodie in sweatshirt fabric with embroidered text on the front and a print motifs on the back. Double-layered, drawstring hood, a kangaroo pocket, Long-sleeved top in soft, printed sweatshirt fabric. Jerseylined drawstring hood with a wrapover front. These are someof the creative offerings flying off the shelves The pricing for these range of printed sweatshirt starts from Rs, 1,999 /- and goes up to Rs, 2,999/-. Currently the collection is enjoying immense favourable by the buyers also it is quite in trend. H&M is keen to add more brands, given the countryâ&#x20AC;&#x2122;s growing youth population and the quick adoption of western wear. Globally H&M has eight more brands including H&M Home, Arket, & Other Stories, COS and Monki.

STYLE FILE

Marks & Spencerâ&#x20AC;&#x2122;s maintains signature style with Autograph !

Marks & Spencers Autograph collection offers silk fabrics and fresh check prints. Setting and exciting Autograph style for all the working women out there. The collection embraces the contemporary elegance with our Autograph clothing range. Find printed satin blouses and tailored separates as well as butter-soft leather shoes. Midi dresses with nipped-in waists are designed to flatter your figure, while cashmere knits will dial up the decadence of sofa-lounging sessions. Browse our exclusive range for items ranging from cosy coats to statement jewellery. Autograph has an immense fan-base when it comes to consumer buying. Even autograph menswear is a likeable and trendy collection. The Retro Mix and the Autograph lines, on the other hand, target those customers, who really enjoy mixing their day-to-day clothes with fashionable styles. While Retro Mix is definitely fancier, Autograph has a more contemporary style. M&S also enjoys playing with totally different styles, bringing a sleeved shirt, paired with a bottle green leather skirt, which gets enhanced by casual leather jackets, jumpsuits and lace skirts paired with comfy trainers. Thereâ&#x20AC;&#x2122;s even a limited edition line-up, which features appealing modern pointy-toe shoes and elegant dresses adorned with edgy cut-outs and belts. Marks & Spencer everyday aims to change the conventional idea of fashion and make it easier for its customers to be more aware of what they are buying, as well as to get more involved in the labelâ&#x20AC;&#x2122;s decisions.

STYLE FILE

Forever 21: the jeans that flatter your curves!

The Forever 21 denim womenâ&#x20AC;&#x2122;s wear collection, as ever, will ensure that you get the perfect for your body-shape and size. You will love these sculpted, high-rise, skinny jeans that bring out your inner model persona. These premium denim jeans feature five-pockets, clean wash and super-stretch technology. These jeans will flatter your curves and meet your need for the latest distressed or frayed fashions. The price range starts from Rs. 2000/- to Rs. 2499/Mid-rise skinny jeans from Forever 21 (100 percent cotton denim, lightly washed) have a zip-fly with button-closure and waist-bands with belt-loops

STYLE FILE

Zodiac: sartorial excellence for the uppercrust!

Zodiac has a long and intensive sartorial heritage, developing a keen sense of how fine tailoring works for men. Articulating a contemporary approach to design, by artful and higher fabrics with modern styling in a line of ultra- light weight suits & trousers. Making men look good, and more importantly, making it seem easy to do so. Zodiac as a brand goes extremely well with silk touch cotton in fabric primarily for formal wear with shades of blues, burgundy, and palette of whites in colour. For a change, there is a mix-match of yellow and greys in combination adding to the creative expression. All Zodiac shirts are embellished with patented mother of pearl 3-hole trinity buttons. The shirts are stitched with an almost invisible 21 stitches per inch, the affluent standard in the industry. Zodiac Club Wear collection has trendy, digitally printed floral shirts in cool colors. Digital printing ensures an HD-like impact of the design on the fabric, through superior sharpness. Inspired by Positano on the Italian Riviera, it has introduced pure linen shirts in solids, checks, dots, and yarn-dyed stripes in fresh and vibrant colors. These come with signature three-hole trinity buttons and are available in both long and short sleeves. ZCCL designs its own collections in line with international fashion trends across the different segments of menâ&#x20AC;&#x2122;s clothing, offering its elite consumer cutting edge fashion and its International customers a possibility to outsource design. The brand is retailed across more than 1300 counters in India

STYLE FILE

Louis Philippe: style ‘par excellence’!

Louis Philippe is a purveyor of fine clothing for the discerning gentleman. In its pursuit of excellence, Louis Philippe stands for precision in craftsmanship that translates into clothing that is classic and contemporary, and perfect for the quintessential man. Key pieces from the collection feature shirts constructed with high-quality two-ply cotton fabrics with patented finishing. For suits and blazers, premium poly/wool fabrics with stretch add on flair and functionality. Keeping in mind the globe-trotting businessman, Louis Philippe’s sub brand LP caters to men with panache and attitude. With a collection of shirts, suits, jackets, formal trousers, casual pants, T-shirts and accessories, LP by Louis Philippe combines a nonchalant look with trend-led fashion that defines today’s man. With smart denims being the new chinos, you can also browse through the range of Louis Philippe jeans online and pick one that defines a quasi-formal look. The company has aggressive retail expansion and launch of its youth oriented sub-brand LP has helped grow the brand that was launched way back in 1989. “In retail, there is a huge trend towards branded fashion even in small cities which we didn’t see as potential markets earlier. It almost doubled the store count in the last two years to over 150 now.

IF INSIGHT

Indian retail expects to bounce back in 2020

impact on retail as well. Major players struggled to keep themselves on the growth chart in 2019. Formal retailers showed growth but not dramatically a doubledigit growth. Though the economic slowdown started in high-ticket segments like real estate, auto and consumer durables due to

decisions. If the budget is pro-consumption and has measures so that additional cash is available in the hands of people, it would increase consumption. This would also be helped by initiatives such as increased spending on infrastructure projects and corporate tax breaks. Support including ease of doing business across sectors may have an

the credit squeeze triggered by the NBFC crisis, it spread to other sectors such as retail as the consumption basket shrank. There is stress in the system due to lack of funds. The consuming class has either downgraded or become careful in spending. The consumption slowdown, a reflection of weaker consumer sentiments, damped demand.

Footwear and apparel brands most popular amongst Indian customers: KPMG

KPMG report released recently reveals that Indian customers are most loyal to footwear and apparel brands followed by food and groceries. Customers are more inclined to be loyal to brands whose product are of consistent quality and offers them higher value for money. For 81 per cent of the Indian respondents, product quality is a determining factor in brand loyalty compared to 75 per cent globally. Around 74 per cent of Indian consumers look for value for money compared to 66 per cent globally. Customer service also figured high on the list of factors driving brand loyalty in India with 73 per cent of Indian respondents choosing it as a priority compared to the much lower 57 per cent global average. A brandâ&#x20AC;&#x2122;s reputation for innovation was also cited as a factor by 43 per cent of respondents overall and by six out of ten consumers in mainland China, India and Mexico. Around 46 per cent of respondents said familiarity or comfort influenced their loyalty, a sentiment that was particularly strong in mainland China, India and Mexico, but weaker in Belgium, Japan, the Netherlands and the UK.

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IF INSIGHT

Indian consumers develop luxury sense

nline retailers offer Indian consumers discounts on fashion and lifestyle products even in non-sale events. In fact, during online sale events in the first six months of this calendar year the average quantum of discount on products sold online during the non-sale period was 53 per cent, higher than the 51 per cent discount during online sale events, says omnichannel enabler company Ace Turtle.

The survey covered around one million products across apparel, footwear and accessories sold on various e-commerce platforms. Consumers in non-metros purchased almost 76 per cent of the overall one million fashion and lifestyle items during January to June. Purchases in non-metros jumped 45 per cent in the 19 days of mega online discounting days compared to the rest 162 non-discount days, while in metro cities the increase in average daily sales was 40

per cent during sale events. Shoes are the most popular items with 48 per cent non-metro shoppers and 49 per cent of metro shoppers buying footwear during the mega sale days. Ace Turtle, based in Bangalore, handles end-to-end e-commerce operations for various brands and provides technological support to about three dozen Indian and global brands including Puma, Diesel, Jack & Jones, Bata, Arrow, Fossil, Fila, Michael Kors and Emporio Armani.

Retail leasing slumps across India

ndian retail leasing activity in major cities slumped 35 per cent last year. Retailers have had to reduce costs – not least of all by realignment of retail spending. The worst-affected sector was fashion, where falling consumer spending has impacted the top line of several major retail groups, which are scaling back expansion plans this year. With spending on fashion declining, there has been a significant reduction in demand for new fashion-specific mall spaces among local brands and global brands. Discretionary spending remains low and the ticket sizes of purchases have shrunk – with predictable impact on retail leasing activity. Slow sales and sluggish activity across sectors such as automobiles, fashion and telecom are translating into reduced leasing across retail spaces as players shift their operational strategy. Jewelry, electronics, books and music, hypermarkets and men’s formal clothing are other retail categories where leasing activity declined last year. However food and beverage, family entertainment centers, cinemas and beauty/

wellness boutiques have seen a decent rise in space leasing and are doing fairly good business depending on factors such as location, accessibility, brands etc. Though

rising rentals in prime locations are hindering the growth plans of many brands, Indians’ affinity for eating out and entertainment remains undiminished.

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BUSINESS OUTLOOK

Sharp product focus, new retail channels to chart future growth As brands, retailers get ready for the new season most are relooking their old strategies and coming up with new ways to tap growth. Better products that meet customer aspirations both in terms of quality and pricing are high on their agenda, find out Shubhangi Bidwe and Ajay Goswami

or most fashion brands, the upcoming season will be very important as focus on products will become sharper and growth drivers within product range will shift. “Our topline is likely to grow around 60-80 per cent with new lines being added and footwear portfolio widened,” notes Pallavi Burman,Head-Marketing and Operations, HRX. The brand’s enhanced focus on sports

• Focus on products to be sharper • Growth drivers within product range to shift • Brands to expanding operations in smaller cities • Demonetisation, GST and economic slowdown creating multiple opportunities for brands • Multiple retail opportunities work well for brands

BUSINESS OUTLOOK

Rajeev Sinha CEO, The Vanca

“We plan to factor in our EOSS discounts into the product pricing in order to manage our profitability.”

will create demand for specific sports led clothing and shoes with casual, sports, running, training and sneakers continuing to be a burgeoning trend and opportunity.

Increasing footprint in smaller markets To tap growth, brands are planning to expand their footprints in the Tier II & III markets that are largely catered to by the unorganised market. The key factors fuelling these plans are increasing demand for an enhanced shopping experience and product quality. “Visual communication also makes brands more aspirational to new set of customers,” says Dhwanit Gohel, Director of Blue Buddha. It being a summer season, most brands plan to use pastel shades in their collections. “We also plan to develop organic cotton and bamboo yarns fabrics as these seem to be a hit for atleast in the next two seasons,” adds Gohel.

New retail channels an opportunity With a wide array of mediums available today, retailers can tap into a variety of retail channels to sell products and cater to a large section of consumers at one go. “However, this constant cluttering in the market is pushing us to innovate with our products,”

BUSINESS OUTLOOK and introduce efficient models. “Brands that do well in such a scenario will emerge victorious in both the domestic as well as international markets,” says Rajiv Sinha, CEO, The Vanca. Use of artificial intelligence for predicting fashion, color and silhouettes will increase in future. More blockchain ledgers will be operationalised to maintain traceability. “Ecosuut, our carbon neutral brand will take lead in ethical, sustainable fashion using the methodology of rethink, reduce, reuse, recycle,” adds Sinha.

Lubeina Shahpurwala Co-founder of Mustang

“Constant market cluttering pushes us to innovate with our products.”

explains Lubeina Shahpurwala, Co-founder of Mustang. Though demonetisation, implementation of GST and slowdown of overall economy has led to multiple challenges, it has also created opportunities for brands to strengthen their existing processes, fine tune operations

Products are becoming more standardised with lots of quality parameters being taken into account. There has been a spike in demand for socks over the years. “A key determinant of this increasing demand is the fact that the usage of socks isn’t bound by any season or occasion,” adds Shahpurwala. With time, fashion and lifestyle, socks have become style statement in consumer’s closet. “These have now become season agnostic accessory that have uniform demand across the 12 months,” adds Shahpurwala. Moreover, socks are not just a utility anymore but have become a fashion essential, and to some extent, even a personality trademark. Consumers today like to proudly flaunt their personality through the clothes they adorn.

Dhwanit Gohel

Director, Blue Buddha “One of the major challenges is the huge gap in prices of brands. A customer would not prefer to invest in any one product even though it is justified by a superior quality.”

Price gap, discounts pose challenges There is a visible difference between branded and non-branded products. “One of the major challenges is the huge gap in prices of brands. A customer would not prefer to invest in any one product even though it is justified by a superior quality,” adds Gohel. Too much of discounting has made the customers used to forced purchases. “Customers have become dependent on deep discounts and continuous sales periods. Going forward, we plan to factor in EOSS discounts into the product pricing, so we can manage profitability,” adds Sinha.

STYLE FEATURE

The brand

: We have added cotton trousers. This is for the young. The age group is 20 plus. These trousers have pastel shades and are ankle length. We cover street fashion.

The Collection

: For summer we have lightweight fabrics and light colors and pastel shades. We target youth fashion and the domestic market. This time our theme is nature. We are focusing on the save water concept. We do washes that save on water.

We do laser print, laser wash. We have a blue color palette since we are majorly in jeans. For summer we have colors in cotton. There are pastel shades, light blue shades. We have cotton varieties. We have fabrics mixed with lycra so the body feels comfortable. â&#x2013;ş

STYLE FEATURE

The brand

: We have added cotton trousers. This is for the young. The age group is 20 plus. These trousers have pastel shades and are ankle length. We cover street fashion.

The Collection

RETAIL

Brands adopt omni-channel strategy to boost sales, spread footprint Apparel retail has seen its ups and downs in the past one year with overall economic slowdown. However, brands and retailers have continued to come up with new collections with an optimism to serve a bigger audience and expand their market base. Omni-channel will continue to be the most preferred mode for brands, write Prerna Sharma and Ajay Goswami

espite the current economic slowdown, the Indian clothing market is expected to be worth $53.7 billion in 2020, making it the sixth largest globally, says the ‘Fourth Annual State of Fashion’ report by The Business of Fashion and McKinsey & Company. India is increasingly becoming a focal point for global fashion brands, reflecting a rapidly growing middle class and an increasingly powerful manufacturing sector. These forces, together with strong economic fundamentals and growing tech savvy young upwardly mobile individuals, make India an important market that international brands cannot ignore.

Eretail boosts overall apparel segment Growth in the apparel sector is also being

• Indian clothing market is expected to be worth $53.7 billion in 2020. • More than 300 international fashion brands are expected to open stores in India in the next two years. • The growth in the apparel sector is also being driven by tech savvy consumers • Online retailing has added that extra vigour to apparel segment • Most brands have ventured out and adopted omni-channel retail driven by increasing adaptation of digital technologies and smart phones among consumers. A decade ago, technology was for the few, with just five million smartphones in a country of 1.2 billion people and only 45 million Internet users. This figure has since increased to 460 million smartphones in 2018, and they are expected to double by 2021, when more than 900 million Indian

consumers will be online. As Pallavi Barman, Head-Marketing & Operations, HRX explains, “Omni-channel is the obvious progression for any brand, which starts out online. Different customer touchpoints are necessary. However, a lot of preparation needs to go into an omni-channel presence in order to get it right. We are in the phase of working the blueprints right.” HRX is

RETAIL

Vijay Kapoor

MD, Derby Jeans “Omni-channel is emerging to solve customer demands and as an extension of service offering to customer in today’s retail space. It creates a satisfied customer base since it is a service extension. At the same time, it is capital intensive and requires new skill sets for effective implementation.” an exclusive e-commerce brand for six years. “The thought with which it was launched on a e-commerce platform has proved to be not just right but the biggest advantage the brand has ever had. Omni-channel strategy is underway though and soon we will be seen brick and mortar stores as well,” states Barman. Most experts point out in order to be successful brand need to adapt omni-channel retail approach. Vijay Kapoor, MD, Derby Jeans explains why, “Omni-channel is emerging to solve customer demands and as an extension

of service offering to customer in today’s retail space. It creates a satisfied customer base since it is a service extension. At the same time, it is capital intensive and requires new skill sets for effective implementation.” Derby Jeans has a limited online presence through its own website. Kapoor goes on to add, “Business has been stagnant and hence, we are considering expansion into online marketplaces and also working out ways to leverage social media presence.” For Raisin however, business has been quite good as Vikash Pacheriwal, Co-founder says “Business has been good across all our online portals and we’ve seen constant growth in this segment since our inception. Almost 22 per cent of our sales come from online category.” He believes omni-channel retail is good for business as it helps in improving overall customer experience by giving them the convenience to shop anywhere at time. It also provides more channels to make purchases which increases traffic and sales. “One of the biggest drawbacks of this channel is the discounting period, as certain offers that may be applicable on an online purchase may not be applicable when shopping from a retail outlet and vice versa. This can lead to confusion among customers,” Pacheriwal opines. Neva’s director Niti Jain points out omnichannel is an appreciable mode to increase sales because it’s easy to locate stores. “Consumers have the liberty to buy as per their choice and convenience. It’s an easy way to create awareness and promotion. While these are the pluses, we can’t undermine the negatives associated with it. One of them is that consumers who are not using ecommerce will not be able to benefit. Also, for promoting this channel, huge investments are required.” Neva is in initial stages of online growth. “We are looking to attract sports and health

conscious consumers,” shares Jain.

New launches in the offing India’s apparel market is expected to be worth $59.3 billion by 2022, making it the 6th largest in the world, comparable to the United Kingdom’s ($65 billion) and Germany’s ($63.1 billion), says McKinsey’s FashionScope statistics. The aggregate income of the addressable population (individuals with more than $9,500 in annual income) is expected to triple between now and 2025. Given these dynamics, it is not surprising that more than 300 international fashion brands are expected to open stores in India in the next two years. While already established players are aggressively expanding their portfolio and launching new products to grab a bigger share. In line with this, HRX will be announcing two new product ranges and two new partnerships soon. Barman says, “The plan is to be present across five new categories at least this year. All of which are hugely favoured in the world of fitness and sports and aligns with our motto.” Neva is launching a new summer collection of Kooltex. “This is a speciality fabric with

Pallavi Barman

head – Marketing & Operations, HRX “Omni-channel is the obvious progression for any brand, which starts out online. Different customer touchpoints are necessary. However, a lot of preparation needs to go into an omni channel presence in order to get it right. We are in the phase of working the blueprints right.”

RETAIL

moisture management technology for faster drying sweat. Garments can continue smelling fresh always with RElan; feel fresh odour-free fabric, embedded with silver nano technology,” states Jain. Derby Jeans is launching knitted

Niti Jain

Director, Neva “Consumer have the liberty to buy according to their choice and convenience in omni channel retail. It’s an easy way to create awareness and promotion. While these are the pluses, we can’t undermine the negatives associated with the same. One of them is that consumers who are not using ecommerce will not be able to benefit. Also, for promoting this channel, huge investments are required.”-

shorts as a part of its summer offerings. “It offers maximum comfort with functional zipper pockets to safeguard belongings and also doubles up as lounge wear. Our shirts range will have special finishes like easy to iron and anti-odor. We also have a portion of the range with regenerated fabric blends like Lyocell, Modal which consumes less energy and water in the manufacturing process hence are sustainable,” says Kapoor. Raisin is launching a new collection: Banthan. “With Banthan, we are bringing to life a whole range of contemporary silhouettes, chic prints and earthy colours to our Spring /Summer ’20 collection,” informs Pacheriwal. With so many brands continuing to launch new collections, the apparel retail space will be an interesting space to watch out for.

Vikash Pacheriwal Co-founder, Raisin

“One of the biggest drawbacks of this channel is the discounting period, as certain offers that may be applicable on an online purchase may not be applicable when shopping from a retail outlet and vice versa. This can lead to confusion among customers.”

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COVER STORY

Sporto fosters sportswear culture with a new Disney-inspired collection

“Treating everyday like sports, ‘Sporto Red Marvel’ collection focuses on activities such as catching buses/metros to chilling at your home, to enable you to carry out your activity at leisure. It unleashes the superhero within us.”

A true ‘Made in India’ initiative, Sporto an athleisure brand for the New Age millennial fosters a new culture for sports lovers in India. Offering tees, tracks, capris and Bermudas, the brand replicates the multiple roles that a man dons at the same time. Focus on everyday activities Sporto recently launched a new dynamic collection ‘Sporto Red Marvel’ in collaboration with Disney’s Marvel. “Treating everyday like sports, this collection focuses on activities such as catching buses/metros to chilling at your home, to enable you to carry out your activity at leisure. It unleashes the superhero within us,” says Navin Seksaria, Director of the brand. The products under this collection include T-shirts, tracks, joggers, bermudas.

The products of Sporto cater to men in the age 16-35 years. The brand is a strong advocator of omni-channel retail as “it is essential for our business,” says Seksaria. Though most customers are moving towards e-com shopping, its physical stores are still widely visited as they still need to feel the fabric and try the clothes before purchase.

• Comfort, Sporto’s new collection focuses on everyday activities like catching buses/metros to chilling at your home • Uses premium quality rich cotton fabric which do not fade fast in this collection • Recently launched an athletic tee made with 100 per cent micro fibre polyester fabric.

The brand has an online presence through its own website www.sporto.in. In future, it hopes to widen its reach from to upper middle to middle class. “We also plan to expand into women’s sportswear besides extending the fast dry concept in tracks and shorts,” Seksaria says. The brand’s plan include strengthening e-com business as it believes omnichannel presence is essential for business.

• Plans to extend its offerings to women’s sportswear

For this collection, Sporto uses premium quality rich cotton fabric which does not fade fast. The print quality of this fabric lasts over multiple washes. Through this collection, the brand aims to enter new market segments and trade channels. “We aim to tap the stylish tech savvy Indian youth through this collection,” adds Seksaria.

Rich and absorbent fabrics make exercising easy

“Breezy and breathable, the athletic tee is made with 100 per cent micro fibre.”

From sweat soaking tees to comfortable gym wear, Sporto offers best-in-class T-shirts, tracks, capris, bermudas and athletic jerseys. The brand’s new range is available in rich cotton and absorbent fabric, which makes it easy for customers to work out for long hours. Whether it is a gym session or yoga class, these relaxed fit track pants for men offer a perfect blend of design and function. Available with side piping and print on the side seam, there are dual side pockets to carry IPod or MP3 players.

polyester fabric. Besides being highly functional, these T-shirts are also stylish. Available in simple round or V-neck, they have the brand logo on the chest and back of the neck, mesh fabric panel on the sides, and are short sleeves or sleeveless. They are available in a wide range of colors and are home-delivered on order,” Seksaria informs. These quick-drying tees have an inbuilt deodorising function that contains sweat and odor. They help easy movement.

Keeping runners cool with sweatwicking tees

Widening reach through omnichannel retail

The brand recently also launched a new sweat-wicking athlete tee that keeps runners cool in summer. These light, comfortable, form-fitting tees with geometric designs help players move and play better. Their main function is to wick sweat away from skin, for undisturbed play. The moisture-wicking and breathable design of these t-shirts enables natural regulation of body temperature.

Sporto caters to both leisure as well as sportswear categories. Hence, the product range includes T-shirts, shorts, capris, track pants in the regular collection. The brand

“We plan to expand into women’s sportswear besides extending the fast dry concept in tracks and shorts.”

offers almost 40 products. Fostering a new culture for sports lovers in India, the brand aims to drive innovative merchandise for athletes across India.

COVER STORY

Sporto fosters sportswear culture with a new Disney-inspired collection

• Plans to extend its offerings to women’s sportswear

Rich and absorbent fabrics make exercising easy

“Breezy and breathable, the athletic tee is made with 100 per cent micro fibre.”

Keeping runners cool with sweatwicking tees

Widening reach through omnichannel retail

Sporto caters to both leisure as well as sportswear categories. Hence, the product range includes T-shirts, shorts, capris, track pants in the regular collection. The brand

“We plan to expand into women’s sportswear besides extending the fast dry concept in tracks and shorts.”

offers almost 40 products. Fostering a new culture for sports lovers in India, the brand aims to drive innovative merchandise for athletes across India.

STYLE FEATURE

The brand : The brand was established in the year 1991 under the name Nutan Apparels. Mr. Kamal Kumar Mehta shares that they came up with their sub venture D-Code in the year 1996 which is extending its extensive service for the men’s bottomwear. Majorly focusing on the men’s bottomwear the brand provides multiple cuts and fittings in formal casual wear trousers. D-Code produces nearly in the range of twenty to fifty thousand trousers in a month. The brand has a pan India distribution channel with

the major market in the south of India also equally placed in the northern parts of India. In all the brand has five hundred MBO’S and large format stores. The brand is planning to come with products for its consumers and take the brand to new heights.

The Casualwear Collection

: D-Code has a stylish range of casual wear trousers for cocktail evenings and partywear form. D-code has a trend for its gold fit casual wear trousers there is also brando fit and the last is ankle length fit in casual wear

segment. Currently, D-Code is producing elasto grip which gives three-sixty degree stretch and grip and it gives perfect fitting. Hence it is in wide approach by the buyers. Christanio fit trousers are the run of the mill for the brand right now in casual wear. The casual wear trousers start from Rs. 999 onwards to Rs. 1699. The demographic buyers for casual wear are from the age group of 20 to 45 years. The USB Of the brand revolves around comfort and stretch for its consumers.. ►

Available at all leading MBO's, across : > Tamilnadu > Andhra Pradesh > Karnataka > Kerala > Maharashtra > Goa > Gujarat > Uttar Pradesh For Trade Enquiry : E-mail :- support@dcodemen.com Mob.: 91 98203 02937 I Tel.: 91 22 2374 4535. ‘D-CODE' and 'The Bold Fit' are registered of M/s. Nutan Apparels (Mumbai)

STYLE FEATURE

The Casualwear Collection

STYLES AND TRENDS

Brands beat summer heat with cool colors, designs and fabrics As summer collections head to shop shelves across India, prominent brands have worked on their line up with new fabrics, designs colours and styles. From athileusre styles to moisture wicking fabrics, customers will have a whole lot to choose from, find out Shubhangi Bidwe and Ajay Goswami

In their upcoming S/S ’20 collections, brands are focusing on the growing trend of athleisure and fitness. For example, HRX collection focuses on activities like running, training and yoga, while that of Mustang is on cool and comfortable color patterns, “The idea is to reflect the breeziness of summers through quirky and cool designs,” says Lubeina Shahpurwala, Co-founder of the brand. The brand has also introduced designs and different varieties such as tech-driven noshow socks and health socks. “Our collection offers best quality with innovative designs,” she adds.

• Brands focusing on the athleisure trend in their S/S ’20 collections • Fluid fabrics like rayon, polyester and cotton in use • Sweat-absorption and moisture management properties dominate collections • Soft colors enable brands to beat the summer heat • Vanca plans to launch a sustainable brand Ecosuut to offer 100 per cent traceability This season, brands have focused on fluid fabrics like “Rayon and high end polyester as these offer the right weight, hand feel and

self-structured patterns that add subtle style statement to each of our pieces,” avers Rajeev Sinha, CEO of the brand The Vanca.

LEAD STORY

Rajeev Sinha CEO, The Vanca

“In coming years, carbon neutrality, traceability of garments from raw material to source, closed loop processes, usage of blockchain to maintain complete transparency, using of AI across designs and supply chain will become more efficient.”

Combinoing breathability through functional fabrics

and

freedom

Similarly, the fabrics offered by HRX combines breathability with freedom of movement. “We have combined functional fabrics with other high quality materials,” says Pallavi Barman, Head of Marketing and Operations of the brand. Mustang uses a mix of cotton, polymide and elastane in its collection inspired by the beach and other summer outdoor activities like cycling and gymnastics. “We have introduced argyle and fruit prints for men in order to bring a touch of quirkiness to the plain socks usually worn by them,” Shahpurwala explains. A lot about sweat and moisture management Comfort dominates the J Class collection

of Dollar, which offers lightweight and sweat absorbing apparels made with micro modal and supima Cotton fabrics. “These are based on simple themes and designed accordingly,” adds Vinod Kumar Gupta, Managing Director of Dollar. On the other hand, the R|Elankooltex collection of Neva Garments launches the Kooltex speciality fabric that uses moisture management technology for faster drying of sweat. “This enables our silver nano technology enabled garments to remain fresh for a long time,” Niti Jain, Director of Neva Garments opines. Focus on lighter shades to relax customers In terms of colors, most brands have focused on lighter shades as it helps them to beat the summer heat. Mustang has used a

STYLES AND TRENDS

“We have combined functional fabrics with other high quality materials.”

range of cool colors that provide relaxation to its customers. “We have used white and pastel shades as these provide an uncompromised comfort to the feet of our customer, says Shahpurwala. Dollar too has used soft and subtle colors like hues of green, orange, yellow and grey. While starting with solid colors, Vanca’s collection will slowly progress to wider offerings under pastel, florals, washed denim segments. The colors that we have used are neither too dark nor too light. “We have also used some pastel colors for womenwear,” adds Jain. Sustainability to rule future fashion Sustainable fashion will be the future. “In coming years, carbon neutrality, traceability of garments from raw material to source, closed loop processes, usage of blockchain to maintain complete transparency, using of AI across designs and supply chain will become more efficient,” opines Sinha. To leverage this growth potential of sustainability, the brand plans to launch a completely sustainable brand Ecosuut –which would offer 100 per cent traceability from end to end. With fashion month behind us, now is the time to do what we do best—discern and dissect which trends will be most impactful in

Vinod Kumar Gupta Managing Director, Dollar Industries

“Our collection is based on simple themes and is designed accordingly.”

spring 2020. But here’s the thing: We fashion people are impatient. And let’s be honest, we’re probably not going to hold out all the way until spring to jump on some of the coolest new styles we spotted on the runways. So today we’re sharing the biggest S/S 20 trends that fashion girls can start wearing right now. While bra tops, hot pants, crochet, and ‘90s naked dresses had a huge presence on the spring runways (and will no doubt be high up on our wish lists when the weather gets warmer), the seven trends below are styles that we can easily add into our fall and winter wardrobes right now (just add layers). From ‘60s wallpaper prints to heeled loafers (they’re back) and Bermuda shorts, scroll below as we share the biggest S/S 20 trends to buy right now. Here’s to what’s next in fashion.

Lubeina Shahpurwala Co-founder, Mustang

“We have introduced argyle and fruit prints for men in order to bring a touch of quirkiness to the plain socks usually worn by them.”

/davno.clothing

/DavnoclothingD

STYLE FEATURE

The Formalwear Collection

: For D-code has ample amount of collection in formal menswear trousers. The brand is in trend with formal wear style like corporate fit which is technically a polo fit trouser but D-Code label it as corporate fit the other is in

a slim fit style, hence it is in wide approach by the buyers. The brand mainly produces their trousers in cotton, terry cotton, PV cotton and Lycra cotton in making formal trousers. D-Code has a very flexible pricing range starting from Rs. 999 onwards. The formal wear trousers is majorly for all age group. Usually, the colour preferred in formal trousers is in on the lighter side and the regular colours are running and earthen colours. ►

Available at all leading MBO's, across : > Tamilnadu > Andhra Pradesh > Karnataka > Kerala > Maharashtra > Goa > Gujarat > Uttar Pradesh For Trade Enquiry : E-mail :- support@dcodemen.com Mob.: 91 98203 02937 I Tel.: 91 22 2374 4535. â&#x20AC;&#x2DC;D-CODE' and 'The Bold Fit' are registered of M/s. Nutan Apparels (Mumbai)

LEAD STORY

‘We have emerged as the most trusted, sought after apparel brands in the country’ Incepted with a vision to create India’s most renowned garment company, Stori Fashions has emerged strong with its brands. Offering signature styles at affordable rates has helped establish its brand value in the market.

n its forthcoming season, Stori Fashion plans to launch a new range of high-fashion casual shirts under its sub-brand Red Flame. “Known as Urban Street, this urbanised collection will resonate with the vibes of city life. It will combine classic styles with contemporary designs for fun loving, confident and successful customers,” explains Manoj Kumar Bhaiya, Managing Director of the brand. Stori also plans to launch a nature-inspired

• Stori’s new collection will combine classic styles with contemporary designs • The collection will be launched under its Red Flame brand • The brand’s recently launched a range of washed casual blazers and T-shirts • Plans to launch 1,000 MBOs and increase its EBO count to 100 in the next two years • Aims to achieve a turnover of Rs 500 crore in the next years

LEAD STORY and Dagerrfly. “Contributing 30 per cent to our total sales, Stori offers formal, sport and club wear shirts, and formal and cotton trousers,” states Bhaiya. Red Flame, contributes 60 per cent to the brand’s total sales and offers men’s casual shirts, trousers, T-shirts, blazers, shorts and trackpants. Dagerrfly offers finest range of denims for men. “We expect this brand to contribute Rs 25 crore to our sales in the next financial year.”

Customer expectations driving new launches

Manoj Kumar Bhaiya Managing Director

“Each time we launch a new collection, our customers expect us to offer the most fashionable and well-fitting clothes that make them look slimmer and taller They also expect these clothes to be made with better fabrics and trims, and at affordable rates.”

stimulating collection whose color palette will be inspired by the depth of the sea and the sun shine. “We also plan to introduce innovative stretch ideas in categories like shirts, trousers and blazers,” adds Bhaiya.

Focusing on classic formal men’s wear Set up with a vision to create India’s most renowned garment company, Stori Fashions caters to the needs of classic formal men’s wear. The brand offers superior fabrics at competitive prices. The collections are offered through three sub brands: Stori, Red Flame

Stori Fashions philosophy of offering signature styles at affordable rates has helped establish its brand value in the market. “Each time we launch a new collection, our customers expect us to offer the most fashionable and well-fitting clothes that make them look slimmer and taller. They also expect these clothes to be made with better fabrics and trims, and at affordable rates,” notes Bhaiya. The brand recently launched a range of washed casual blazers and T-shirts that has already become a trendsetter. “Immense amount of research has gone into designing each of these garments,” Bhaiya informs. There is increased demand for each of Stori’s

“We plan to associate with more retailers to make our brand an indispensible part of the Indian menswear market. For this, we have identified a few states that are yet to exploit the full potential of the market and our brand.”

“Brands need to couple productivity enhancement with automation, analyticsdriven decision making, and reorganisation for greater agility.” products which encourages it to introduce new products. “Our expertise in sourcing, process oriented manufacturing, branding strategy etc, allows us to provide cost effective and high quality garments to customers,” says Bhaiya. The brand’s phenomenal success over the years can be attributed to right product pricing, its strategies of occupying the right spaces, appropriate marketing and brand building strategies and hiring the right people.

Emerging as an industry leader Stori aims to increase its turnover to Rs 500 crore in the next three years. “Our bookings in the current season have been extraordinary,” Bhaiya notes adding, over the last few years, we have emerged as the most trusted and sought after apparel brand in the country.” The brand is present in over 5,200 MBOs across the country and plans to add around 1,000 more MBOs in the next two years. “We also plan to increase our EBO count to 100 by 2022.” Stori aims to expand its distribution network by adding new retailers and increasing business volume in existing stores. “We plan to associate with more retailers to make our brand an indispensible part of the Indian menswear market. For this, we have identified a few states that are yet to exploit the full potential of the market and our brand,” adds Bhaiya. Elaborating on current menswear trends, Bhaiya says, “Shades of red-cast brown rule menswear market as these can be well-paired with saturated shades of earthen colors. Colors ranging from masculine mid tones to frosty pastels, active-inspired brights and urbane neutrals are in trend. In future, amalgamated floral prints will compact checks are likely to gain more importance,” he says. For future growth Bhaiya advises brands to focus on opportunities rather than challenges.”Shifting consumer needs along with expansion into new markets and technologies are presenting good opportunities. Brands that accurately understand, respect and react to changing requirements, and have the courage to change will emerge winners,” he says. Some ways brands can boost their productivity is through greater efficiency and cutting costs. “They need to couple productivity enhancement with automation, analyticsdriven decision making, and reorganisation for a greater agility. This will help them reap rich rewards in terms of outsized performance,” Bhaiya sums up.

COLLECTIONS

Puma to focus on children’s wear

uma plans to increase its focus on children’s wear. This is a fast growing product category for the sportswear brand in India. Children’s wear currently makes up seven per cent of Puma’s revenue from India. Another plan is to open four or five more experience center stores in India in the coming 12 to 18 months. These will be at cities like Delhi, Mumbai, Hyderabad, and Pune. There is already one such store, at Bangalore. The futuristic retail environment is focused on creating an immersive experience by engaging the consumer throughout their shopping journey. The brand is committed to providing the best of digital and personalised shopping experiences across all platforms. Puma’s yearly sales have risen by 13 per cent. The German company has increased its sales by 84.4 per cent in the last ten years. In the same period, the company’s profit has exploded 72.2 per cent, although the margin has dropped, standing at 48.4

Reebok launches new capsule collection with Warner Bros

Reebok has collaborated with Warner Bros to launch the new capsule collection based on the “Tom & Jerry” series. The collection will be available on Feb. 15, 2020 on Reebok’s retail sit and at select retailers; it includes four pairs of shoes with adult sizes retailing from $100 to $200 and kids’ sizing from $50 to $70. The Instapump Fury x Tom range of the collection features a gray upper with fleece material that mimic’s the cat’s fur, along with bright yellow accents and the brand’s iconic Pump technology, which creates a customised fit. An image of Tom is highlighted on the pump button. This style also comes in a Versa Pump silhouette for toddlers. The Club C Revenge x Jerry range is made

per cent last year. After a fall in profit by 14 per cent in 2013 and 0.2 per cent in 2014, the net result of the group rose in 2015 with an increase of 10.1 per cent. The margin, meanwhile, has remained up since, going from 45.5 per cent in 2015 to 48.4 per cent the last year.

with a tan soft suede upper matched with pink and yellow. The fuzzy material pays tribute to the mouse and his cave in addition to an image of Jerry embossed on the tongue. The shoes are also available in toddler, preschool and grade school sizing. The last two styles come in the Club C silhouette range. The first features subtle chalk and pink colorways with fuzzy laces; it has visual animations and sound FX graphics on each heel. The show’s logo replaces Reebok on the upper window box. The second Club C x Tom & Jerry colorway comes on a white upper etched in black with cartoon scenes from the series; this pair comes in adult and kids’ sizes.

Rangriti brings variety to wardrobes

Rangriti aims at bringing freshness, variety and style to every woman’s closet. Providing high-end fashion at attractive prices, the brand has kurtas, kurtis, anarkalis, churidars, palazzos, skirts and dupattas in pleasing prints, colors and patterns. Rangriti, launched in 2015, has 94 stores. The company is planning to launch more exclusive stores of Rangriti in the coming years. So far, it has strengthened itself especially in North India .There are 500 districts in India, and the aim is to have Rangriti in each district. Rangriti was conceptualised as a brand to target the unbranded segment. Fashion jewelry has been launched at Rangriti stores across India to diversify the brand’s product categories. In recent times, with India’s online retail boom, changing lifestyles and rapid urbanisation, the ethnic market has seen tremendous growth. Much of the market is unorganized. The increased demand for ethnic wear is not only

attributed to festivals and special occasions but also the increased demand of fusion wear. The women’s ethnic wear category is expected to remain the fastest growing category in the next five to ten years. The trend will be more towards fashion consciousness and there will be a greater demand for high quality, fashionable and affordable fashion.

Clove launches holiday capsule collection

Multi-brand luxury fashion boutique Clove has collaborated with women’s wear designer Ashish Gupta to create a capsule collection for the winter/festive season. They have created a collection titled “The Holiday Hoodie”, inspired by muse and stylist Rhea Kapoor. The collection features three different sequinned slogans “Champagne, Diamonds & Me”, “I’d rather be at home”, and “Everyone is annoying” and launched at Clove’s store in Colaba, Mumbai on December 17. The limitededition collection is made up of only 12 pieces and comes in three different styles. Housed in one of Colaba’s leafiest bylanes, Clove sits pretty in the same premises that once housed the famous Design Temple. It is designed to resemble a home with a walk-in closet, a bedroom and a very tasteful dining area. The look is intimate and European – something that Samyukta carefully curated along with Zameer Basrai of The Busride Design Studio.

COLLECTIONS

Indian Terrain launches Star Wars range

en’s wear brand Indian Terrain has launched a Star Wars collection. This includes apparel for both men and boys, like graphic tees, sweatshirts, hoodies in vibrant colors and prints featuring Darth Vader, Death Star, Stormtroopers, Millennium Falcon, BB8, R2D2 and more. Indian Terrain has been expanding aggressively and has plans to open around 150 new outlets across India. Indian Terrain expects revenue from boys’ wear to double in three years. MS Dhoni is the brand ambassador. Since boys in India look up to Dhoni, his presence is seen as a boost to the boys’ wear range. As of now Indian Terrain boys’ wear contributes ten per cent to the company’s overall business. The fashion retailer is also banking on its sales from e-commerce portals to contribute more to its overall business. The contribution from digital sales channels is expected to rise from 14 per cent to 19 per cent in three years. At present, Indian Terrain’s gross revenue stands at Rs 900 crores, with the company projecting a 50 per cent growth in the next three years. The brand used

New Anushree store to showcase latest collection

The new dedicated e-commerce store of womenswear brand Label: Anushree will showcase its latest collection ‘Kalam’ along with a range of past collections such as ‘Garden Rose’, ‘Navajo Edit’, and ‘Summer of Wander’ as well as its Elle Graduate collection and pieces worn by various Bollywood celebrities including Alia Bhatt and Aditi Rao Hydari among others. The Kalam collection features dark floral printed capes, gowns, and kurtas as well as bright yellow and red lehengas, all featuring the brand’s signature technique of mixing prints. The collection also features artisan crafts including Kalamkari, Bandhani, and Benaras as well as hand embroidery. Anushree Brahmbhatt launched Label: Anushree in 2015 after graduating from SNDT University and London College Of Fashion.

stores and is also available in around 250 multi-brand outlets and shop-in-shops. Clovia is looking at the women’s apparel market for growth. Along with the expansion of its product portfolio, the company has also planned retail expansion across India. Plans are on to expand its footprint across the country, both through offline stores and by strengthening its presence on the online platform Offline now accounts for around 15 per cent to 20 per cent of its total sales while the balance 80 per cent happens online. Clovia has launched moisture-wicking active wear. The new collection consists of workout pants with a high waistband to support tummy and sports bras.

Bodycare offers various sleeve types and colors

to be weak in winter clothing because its north Indian presence wasn’t strong. With its retail presence in north India increasing, winter clothing is expected to contribute significantly to the turnover.

The designer aims to showcase traditional Indian textiles through a modern lens. The brand is known for its prints and textiles and, along with its new web-store, also retails from its flagship store in Mumbai.

Clovia launches emoji range

Clovia has launched nightwear and briefs with emoji characters. This are: full-sleeve tops and pajama sets with season-inspired slogans. With this collection, Clovia is looking to connect with millennials. Clovia is a lingerie brand owned by Purple Panda Fashions. After tapping a large chunk of the online lingerie market in India, the brand is looking to make progress in the active wear segment with its new offerings. With the expansion of its portfolio, Clovia has been growing at an impressive 100 per cent every quarter and currently ships over 6,00,000 units monthly. Clovia currently has around 15 exclusive

Thermal wear from Bodycare plans to go forward with an omni channel retail strategy. has a variety of sleeve types and colors. The brand available on good retail stall and 10 EBO’S in Delhi NCR and will be touching 50 more by this financial year. As Mithun Gupta. Director, Bodycare International going forward, they have adopted a strategy of achieving a fine balance between online and offline sale channels, as the former also grows stronger. “We are also looking at further scaling up distribution networks in smaller towns and rural areas from where the next phase of demand surge is expected to come over the next decade” he said in a recent media interview. The brand offers thermal wear in multiple sleeve types, be it full, half or spaghetti, and in various colors. Bodycare has just launched an antibacterial range. The company works with 400 distributors and has more than 20,000 retailers in its network. In the online space, it is on major platforms like Amazon, Flipkart, Myntra, besides its own e-commerce website. Delhi NCR has ten exclusive outlets. The thermal wear industry has evolved considerably over time. The segment has come a long way from grey and white warmers to a more vibrant and aesthetically appealing set of products that are also technologically superior. While earlier thermal wear was largely synonymous with a single style, today thermals of different categories meet different requirements. The industry has seen a significant diversification of products for a more fashion and brand conscious clientele. The Indian thermal wear market has basically responded to diversifying consumer demand over the years. The fabric and quality of available thermal wear has also undergone a transformation.

76 INTERVIEW 82 IF EXCLUSIVE

New products, parkets and free Muslin Clothing:toOne the most trade agreements helpofturnaround respected brandsstory in India India’s export

A W

leading player in men’s readymade garments industry in India, Mustin ith these being stagnant Clothing has an industry presence over the last three years, of over 15 years. Established in the Indian exports paint 2011, the brand under the supervision of its a dismal story. The mentor Srikant Kalani, Proprietor, has evolved government recently into one of the most highly respected ﬁrms in issued a circular to replace the existing the Merchandise Exports from India (MEIS) scheme with the new Rebate of State Taxes and Levies (RoSTL) scheme. “But we would like the MEIS scheme to be continued upto March 2020 as we have already booked our export orders,” says Dr A Sakthivel,

India. Kalani’s expertise and proﬁciency has helped the brand to gain a large customer Chairman, AEPC which plans to concentrate base across the country. on promotion of exports. The brand is involved in the manufacturing AEPC has formed a new management team of men’s bemudas, shorts, silky denims and that will identify newtrousers. productsThe and garments markets cotton and formal other thanby Europe, US andhave Canada. “Wehuge plan offered the brand gained

topopularity expand in markets by like developing duethese to their properties fade and tear products resistance,and color fastness, weight new guiding ourlight exporters skin-friendly quality.these As Kalani notes, We “we onand how to penetrate markets. successfully meet the demands of our pan also plan to strengthen our IT system by India readymade menswear market through developing a portal for small exporters and our formal smartwear that also offer our buyers,” adds Sakthivel. consumers a sporty look.”

Another strategy that AEPC aims to adopt “we successfully meet with is of exploring free trade agreements Europe, and also CEPA theUKdemands of with ourCanada and Australia. “This will enable us to double pan India readymade exports. The only reason other countries menswear are growing is that theirmarket buyers don’t have to paythrough duty. We have work on these our toformal scales. Not only are we planning to set up smartwear that also bigger factories but have also submitted a offer a EXIM sporty proposal for an policylook” and reduction of the GST on capital goods by half

Dr A Sakthivel,

Chairman, AEPC

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8/10/2019 5:13:46 PM

IF EXCLUSIVE

Having made a mark in India, Raymond now eyes the global market In the 1970’s, Raymond decided to shift focus from product promotion to brandbuilding. In the last 50 years, the premium menswear manufacturer has created a brand that would stay in the minds of generations to come. Starting as a vertically and horizontally integrated manufacturer of textiles, Raymond has now transformed into a major lifestyle brand. The group’s lifestyle business makes up over 90 per cent of its total turnover. Till 2013, the business was fragmented with moderate to poor operating margins. Its core category of tailored suiting wasn’t growing as the high prices of commodities and mounting debts were eating into profits. Of the four businesses: suiting, shirting, garmenting and branded apparels, only suiting was making money, while others were running into losses.

Strengthening retail and product portfolio To strengthen its operations, Raymond started building retail presence. The brand expanded from around 700 to 1,501 stores across formats, including The Raymond Stores and exclusive outlets for brands like Parx, Park Avenue, and Color Plus. The brand extended its reach to over 650 cities and, while increasing store footprint, especially in Tier II, III, IV towns, it followed an asset-light approach by appointing franchisees. Besides, focusing on retail growth, Raymond also sharpened its product portfolio. The company reduced the number of SKUs (stock keeping units) in stores and started rotating its collection four times a year, up from three times earlier. To leverage the expansion

potential offered by pre-wedding functions like mehendi and sangeet, Raymond launched a sub-brand called Ethnix through which it retails ethnic wear, including kurtas and sherwanis, for men.

Setting sights beyond Indian shores Raymond now eyes the world RMG market. A new factory was set up in Ethiopia in 2017 to supply readymade garments to well-known brands in the US and Europe. It even set up a dedicated office in New York’s Times Square to understand latest fashion trends in that market, assess high-potential products for international clients and manage end-to-end production and supply to them. Raymond also plans wants to extend its made-to-measure expertise to global markets. It has already set up a dedicated centre in Bengaluru and started managing the dedicated section for tailor-made suits, called Tailor Square, within Macy’s departmental stores. It also supplies to the largest made-to-measure player in the US called Tailored Brands.

All these efforts have led to an exponential growth in Raymond’s revenue for its lifestyle business. From around Rs 3,500 crore in FY13, the brand’s revenue from this business has risen to Rs 6,227crore in FY19. Around 15 per cent of this comes from the international business. Over the last 10 years, Raymond has consistently ranked as the most trusted and desired brand in the Indian apparel space in TRA Research’s brand trust surveys, despite its sales remaining static.

“The brand plans to extend its made-to-measure expertise to global markets. It has already set up a dedicated centre in Bengaluru and started managing the dedicated section for tailor-made suits, called Tailor Square, within Macy’s departmental stores”.

IF EXCLUSIVE

Focusing on simplicity, Dollar launches new collection and products

Vinod Kumar Gupta Managing Director, Dollar Industries

“These extremely light-weight and sweat absorbing products have been made with micro modal and cotton supima fabrics,”

ith simplicity being its style statement, Dollar’s collections are based on simple themes and designed accordingly. The brand has recently launched new products in its athleisure and J-Class collection. “These extremely lightweight and sweat absorbing products have been made with micro modal and cotton

supima fabrics,” notes Vinod Kumar Gupta, Managing Director of the brand. Their color palette includes earthy tones and softer hues

of green, yellow, orange and grey.

Designs, colors to get simpler Cotton and linen are likely to be the key fabrics for this season with soft, small prints. In the upcoming season, simpler designs in subtle colors are likely to rule. “This is likely to be fabulous season for some of our brands and their collections as we expect higher sales and a higher demand for our products,” says Gupta.

Omni-channel helps survive market competiton According to Gupta, omni-channel retail is very important as it helps brands survive competition in the market. Being present on all platform helps a brand to b easily accessible to its customer. “This not only saves his time but also ensures complete satisfaction. It also increases the conversion rate of prospective customers,” he says. But omni-channel retail also has a few disadvantages. Omni-channel retail can change the organisational structure of brands making things difficult for them,” adds Gutpa.

www.mwxicojeans.com

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TT offers complete value for money with new collection

Sanjay Jain Director

Starting from garments, TT slowly ventured into the backward integration of fabric, yarn and fiber. The company is currently present in the entire textile value chain from fashion to fiber.

Incepted in 1970, TT recently launched its SS 20 collection, which focuses on providing a reasonable base of quality and value for money. “Made with Cotton, Spandex,Cotton Poly and Micro Modal and Modal, the collection, plays on various styles and colors,” notes Sanjay Jain, Director of the brand TT which is launching casual wear collections through its Hi-flyer brand. Starting from garments, TT slowly ventured into the backward integration of fabric, yarn and fiber. The company is currently present in the entire textile value chain from fashion to fiber. It manufactures garments in Tirupur, Kolkata, Varanasi, Kanpur, New Delhi and Ludhiana. It uses the best of technology and machines from Italy, Germany and Japan for its garmenting activities.

Retail presence TT Garments are available in all leading retail stores across India. “We also have some exclusive stores in NCR region. It currently has over 25,000 MBOs, 52 EBOs and six large format stores. “In future, we plan to set up organised retail chains and focus on export markets,” adds Jain. It also plans to increase its share of online sales to 5 per cent in the next two years. In recognition of all the years of good work, the company was awarded with Master Brand Status by the CMO Council, USA.

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Neva Aims To Be A Leader In Thermal And Summer Wear Backed By Innovations

Niti Jain Director

“This fabric absorbs sweat and is embedded in the yarn which aids washing, which keeps the garment fresh and odour free. In future, Neva aims to be a major thermal and a summer wear brand.”

Established in 1998, Neva has become an undisputable market leader with its innovative and quality products. The company operates in six categories including thermal wear, active wear, sweaters, jackets, innerwear and lingerie for men, women and kids. “Being a pioneer in thermals, we offer innovative fabrics in these categories,” says Niti Jain, Director of the company. Brands operated by the company include Neva Mod quilt, Neva Esancia, Neva Velveti, Neva Mod wool, Neva Sofit, Neva Stile, Live free, Neva Maxx, Feona Jersey, Neva Miss and Neva Mint. For cold mountainous regions like J&K and Ladakh, where winters are at their peak, Neva offers the Glacia range of thermalwear that can also be worn as nightwear tracksuit in other areas. For the wholesale market, the company offers its Quiltex range. “We also offer summer active wear including tracksuits, track pants, T-shirts, Bermudas,” Jain says.

Neva to market Reliance fabrics Neva recently tied up with Reliance to

market apparels made from the company’s R|Elan Kooltex range of fabrics. “This fabric absorbs sweat and is embedded in the yarn which aids washing,” notes Jain. The brand also markets Reliance’s Feel Fresh range of fabrics “which keeps the garment fresh and odour free.” In future, Neva aims to be a major thermal and a summer wear brand.

Getting future ready with modern technologies Neva has a computerised plant and state of the art machines for processing and manufacturing latest garments. It is one of the most capable units of North India which has all in-house facilities right from yarn dying, knitting, and fabric processing finishing to manufacturing of garments. The production capacity is 25,000 pieces per day. The products are manufactured under strict quality control norms. The future holds tremendous potential for Neva as the company plans to add over 100 franchisees and increase its store count to 300.

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Derby Jeans gears up for a bright future with new collections and retail expansion

Vijay Kapoor

Managing Director The smartwear range serves the needs of aspirational young men while the casual wear range is inspired by the “Denim inspired retro” theme.

Derby Jeans is gearing up for a colorful future as the brand plans to launch a range of colored jeans in its upcoming Summer Spring 2020 collection. “Our new collection will have three distinct ranges including smartwear, casualwear and partywear,” notes Vijay Kapoor, Managing Director of the brand. The smartwear range serves the needs of aspirational young men while the casual wear range is inspired by the

“Denim inspired retro” theme. “Washed down outlook and graphics evoking a feel of nostalgia are the primary essence of our casualwear range,” adds Kapoor.

Innovations in fabrics, prints and colors Innovations in fabric finishes will be the prime focus for Derby Jeans in its new collection “We plan to serve our customers with easy to iron and anti-microbial finishes that will enable them to maintain their garments easier,” adds Kapoor. Fabrics having good air permeability and wicking properties like cotton and lyocell

blends will be used while linen will be one of the major components. A printed range will account 40 per cent of this collection. “These prints will be of small geometric and abstract motifs which will enable consumers to wear these garments for both party and casual purposes,” adds Kapoor. The collection will focus on pastel shades and lighter hues while staple colors including navy, white and beige will be part of the core range. As a part of this collection, Derby Jeans will also launch a range of knitted shorts that offers maximum comfort through its functional zipper pockets. The shirts range will have easy to iron and anti-odor properties. A part of this range will be made from regenerated fabric blends like lyocell and modal that consumes less energy and water making the entire manufacturing process sustainable.

Leveraging the e-commerce and social media potential Derby Jeans forecasts its upcoming summer season to be extremely positive in terms of sales. “We expect to expand into new geographical areas like AP & Telengana,” adds Kapoor. The brand is an advocate of omnichannel retail which it believes helps to solve the customers’ problem. It has a limited online presence through its own website and plans to expand its presence besides leveraging its social media presence.

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Mustang’s new collection helps it to remain on the top of the game

Lubeina Shahpurwala Co-Founder

“We are also launching argyle and fruit prints for men in order to add a touch of quirkiness to their plain socks. The collection also includes a range of no-show socks in the kids’ category which will be available in both basic prints and jacquard designs.”

a variety of socks like ankle and short length, techno-driven and health socks, this collection reflects summer breeziness through its innovative designs and prints,” says Lubeina Shahpurwala, Co-Founder of the brand. In colors, the collection focuses on lighter shades such as: white and pastel colors that would help customers beat the summer heat.

A mix of cotton, polyamide and elastane

Tell us about the brand. Inspired by the beach and other summer activities, like cycling and gymnastics Mustang’s Spring/Summer ’20 collection focuses on cool color patterns. “Comprising

The fabrics used for the collection include a mix of cotton, polyamide and elastane. “We are also launching argyle and fruit prints for men in order to add a touch of quirkiness to their plain socks,” adds Shahpurwala. The collection also includes a range of no-show socks in the kids’ category which will be available in both basic prints and jacquard designs. Earlier, whenever people thought of summers, socks were the last thing that came to their minds. “But with a shift in time, fashion and lifestyle, socks have become a style statement in their closets. They are not just a utility anymore but have become a fashion essential, and a personality trademark,” adds Shahpurwala.

Building a brand through multiple retail channels In recent years, the retail landscape has outgrown itself in many ways .Online retail has created many opportunities. However, this transformation also brings along certain challenges such as an increase in competition. As Shahpurwala notes, “There is so much competition and clutter in the market that innovation at every step is imperative. Also, there are so many new channels that every department needs to be in sync with each other in order to function like a well-oiled machine.” Mustang’s presence on multiple retail platforms helps it build brand visibility, credibility and awareness. “We recently expanded our online footprint by launching our own website. We are also present on other online platforms such as Amazon, FirstCry and Myntra,” Shahpurwala informs. The brand has been receiving good response on its online platforms. “Since our website went live recently, we have been receiving many consumer responses and tweaking our strategy based on real-time insights and feedback. This ensures, we remain on the front foot and on the top of our game,” she sums up.

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The vanca to explore green fashion with new colors and prints

n its upcoming S/S ’20 collection, women’s wear brand The Vanca plans to use more solid colors with a generous mix of stripes. “We also plan to add more prints and embroideries from different ethnicities,” states Rajeev Sinha, CEO of the brand. “The color palette of the collection will be rich tonal contrasts that will slowly progress to wider offerings under pastel, florals, washed denim segments,” he adds.

Exploring green fashion

Rajeev Sinha CEO

“In its upcoming S/S ’20 collection,women’s wear brand The Vanca plans to use more solid colors with a generous mix of stripes. We also plan to add more prints and embroideries from different ethnicities.”

In future, The Vanca plans to explore green circular fashion. “Carbon neutrality, garment traceability, closed loop processes, blockchain technologies and AI will gain more prominence. To leverage this, we plan to launch a new sustainable brand known as Ecosuut which will offer 100 per cent traceability from end to end,” notes Sinha. Expounding the upcoming fabric trends, Sinha says, “With comfort taking precedence, rayon will be more in demand.” Another fabric that the brand vouches for is high end polyester “as its right weight, hand feel and self-structured patterns add a subtle style statement to each piece of clothing.” Also, there is a shift towards more western and darker shades. Jumpsuits are in good demand. “We are also launching jumpsuits and dresses in bright vibrant colors. These collections represent freedom of expression and acceptance of diversity,” adds Sinha.

Government schemes renewing customer confidence Talking about the womenswear market Sinha says “Overall business has slowed down with consumers adopting a cautious approach to expenditure,” he says. However, the introduction of new schemes by the government is renewing their confidence with customers moving from fast fashion to slow fashion. Though demonetisation, introduction of GST and a slowdown of economy have led to various challenges, they have also created an opportunity for brands to strengthen their processes, fine tune their operations and introduce proper efficient model. “Brands that perform well in this situation will emerge victorious not only in the domestic market but will also be competitive internationally,” notes Sinha. For this, he advocates brands to use new technologies such as AI to predict fashion trends and block chain ledgers to maintain traceability.

Omnichannel to fuel future growth Sinha advises brands to adopt an omnichannel strategy for future growth. Omni channel will rule future customer experience. “Seamless merger of online and offline services will not only make the supply chain efficient but also reduce the cost of holding goods and supply chain functions,” he adds. The brand has an online presence which constitutes 90 per cent of its total operations. In future, it plans to set up own EBOs besides factoring in the EOSS discounts in product pricing to better manage profitability.

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Raisin curates effortless and freeflowing pieces in its new collection

Vikash Pacheriwal Co-Fouder

“The cuts and prints will reflect the old world charm in most contemporary way and let each woman celebrate their individuality,” The range will include: dresses, kurta sets and maxi dresses in vibrant hues and beautiful earthy prints. “Hence, we’re coming up with an effortless collection made from luxurious materials in vibrant hues and beautiful earthy prints,” adds Pacheriwal.

Retaining customers a big challenge

alled ‘Banthan’ the Spring/Summer collection from Raisin is all about curated pieces os effortless and free-flowing garments. “Inspired by summer escapades, sand and urban nomads, this collection is an ode to the dunes and its lively culture. It salutes the long history of brand’s handiworks,” says Vikash Pacheriwal, Co-Founder of the brand. With this collection, Raisin aims to launch unconventional styles in plush fabrics. The range will include: dresses, kurta sets and maxi dresses in vibrant hues and beautiful earthy prints. “The cuts and prints will reflect the old world charm in most contemporary way and let each woman celebrate their individuality,” adds Pacheriwal.

Shift towards bold prints, freeflowing fabrics Pacheriwal opines, there will be a huge growth in bold and unique prints this season. The market will shift towards free-flowing breezy fabrics with linen gaining in popularity. Summer is one of the biggest seasons for the brand in terms of its sales. “We’ve seen a great rise in our sales during March-August, especially through our online portals. This is one of the reasons why we launch our new collections during this period. In the upcoming period, we hope for an overall sales growth of 45 per cent,” he says. The upcoming summer season offers the brand a huge opportunity to increase its sales.

One of the biggest challenges that the brand faces is to retain its customer base. Today, all brands launch their new collections during this period. “This offers customers a huge variety to choose from. To retain these and reach out to new customers, brands need to promote and market their products well,”adds Pacheriwal. Raisin is a strong advocator of omnichannel retail as it helps the brand enhance overall customer experience by offering the convenience to shop anywhere and anytime. “It also provides more retail channels to increase traffic and sales,” adds Pacheriwal. The brand has seen constant growth in its online segment as 22 per cent of sales come from online operations. “However, one of the biggest drawbacks of this channel is the discounting period as certain offers that are applicable on an online purchase may not be applicable on a purchase from a retail outlet,” adds Pacheriwal.

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‘Our plan is to be present across at least five new categories this year’ Pallavi Burman

Head-Marketing & Operations “HRX focuses on activities like running, training and yoga. “Along with mainstay activewear, we have also launched our first-ever outdoor, basketball and football ranges. The collection also includes uniquely engineered jacquard panels for targeted ventilation and breathability.”

The upcoming collection of HRX focuses on activities like running, training and yoga. “Along with mainstay activewear, we have also launched our first-ever outdoor, basketball and football ranges,” notes Pallavi Burman, Head-Marketing and Operations of the brand. The collection is designed with lighter fabrics for comfortable and fast performance. Its monochromatic palette makes it unique and in line with global yoga trends. “The collection also includes uniquely engineered jacquard panels for targeted ventilation and breathability. It also uses lightweight and heavy performance fabrics to ensure that runners improve their performance,” says Burman.

Sharper focus on products HRX’s focus on products is becoming sharper as the growth drivers within its product

range are shifting. “There is a huge focus on shoes and women’s collection. The addition of sports line makes our product range more viable for fitness and sports enthusiasts,” adds Burman. She points out, enhanced focus on sports will create demand for sports-led clothing and shoes in future. “Consumers are becoming more conscious. Hence, brands need to focus on the fit, quality, flexibility, functionality and right pricing of their products,” states. They also need to shift from concrete to jungle, from gyms to fields and from cardio to road runs and hikes.

Growth plans Having mostly a physical presence, HRX launched its e-commerce operations sometime ago. “The-commerce platform has proved to be not just right but the biggest advantage for our brand,” says Burmnan. HRX aims for a 6080 per cent growth in its topline this year. The brand plans to achieve this by launching two new product ranges and partnerships soon. “Our plan is to be present across at least five new categories this year.”

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We plan to add new varieties of designs, finishes and styles Ravi Verma MD

“Though the Indian market for mannequins is quite mature, customers need to realise which type of mannequins suit their showrooms and what kind of customers they wish to attract. We offer two types of mannequins; Clone and Alive.”

Incepted in 1988, Clone Mannequin offers all types of mannequins including male, female and children. We also do all types of finishes and colors. We can even create a mannequin out of a photograph and have so far launched many innovations like hangers and vertical steamers for showrooms, etc. We can develop any VM product by working on a variety of materials. One of the primary requirements of a good mannequin is its finishing. Secondly, the mannequin also needs to be styled well. A brand’s sales vary according to the materials it uses to make it mannequins. Though the Indian market for mannequins is quite mature, customers need to realise which type of mannequins suit their showrooms and what kind of customers they wish to attract. We offer two types of mannequins; Clone and Alive. A Clone Mannequin can enliven any dream while styles for Alive Mannequin need to be developed. Clone mannequins are customised according to the customer’s requirements, whereas Alive mannequins are sold exclusively to retailers. These mannequins are also priced lower than the Clone mannequins. We plan to make a lot of changes in future by offering new varieties of designs, finishes and styles. We also plan to open new branches besides appointing distributors all over India. Another of our plan includes introduce new

VM products. Currently making lions, horses, dogs, birds, accessories and jewelry, we plan to add innovations to our wire mannequins.

Retail presence We have distributors across Mumbai and Kolkata. This financial year, we are growing by 20 per cent and expect the next year to be equally good for us. We import and sell mannequins of global brands. We have also technical tie-ups with international companies which enable us differentiate our products from the remaining brands.

9 M GARMENT Gala No. 2, Sai Kripa State, Near Sai Baba Temple, Opp. Mahatma Phule Nagar P.L. Lokhande Marg, Chembur (West), Mumbai- 400 089. CC No. 8424959090 email: www.eaglebirdclothing.com

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“We aim to expand into Tier II and III cities.” Tell us about your upcoming collection In our upcoming collection, we plan to strengthen our core products’ portfolio that comprises nearly 35-40 per cent of our entire range. The color palette for this collection will include pastel shades in plain fabrics. We also plan to develop organic cotton fabrics and bamboo yarns in this collection. Our products will start at an attractive price of Rs 799/- while fashion shirts will start from Rs 999/-

Elaborate on your retail presence Mainly operating through EBOs, we have 60 stores across 32 cities in India. In future, we plan to expand into newer markets like Western India, Central India and U.P. by adding over 60 stores before Diwali this year. We aim to expand into the Tier II and Tier III cities where the operational costs and competition, both, are lesser.

Elaborate on the current market for unbranded shirts in India. The customer segment that the shirts market currently caters to is not brand conscious. These customers only expect a good value for money product. Their wide variety at

affordable rates fuels the growth of this segment. Launching new styles at a rapid pace, the unbranded market is dominated by fashion as the customer is always looking for something new and does not prefer repeating the same style / design.

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100 IF EXCLUSIVE COMFORT LADY

Color choices and fit for all

omfort Lady is India’s leading brand for women’s wear based in Kolkata. Its products are available all over India and its USP being the wide range of more than 250 colors. From everyday neutrals to offbeat pastels. They are smooth, silky and stretchable – offers best fitting for any age group. Good quality and

comfortable materials are used to make leggings, palazzos, jeggings, tops, cotton pants, kurti pants and many more. Over 250 color choices ensure that customers walk out with what they came for. Toddlers, teens or someone in their sixties, Comfort Lady has a fit for everybody. Comfort Lady is committed to making your legs happy.

102 BRAND UPDATE

Liva completes first stage of auditons for Miss Diva 2020 contest L

iva recently compelted the auditions for the 8th season of Miss Diva 2020 contest. The nationwide auditions began in November 2019 and traversed 10 cities across India including Lucknow, Kolkata, Indore, Hyderabad, Pune, Jaipur, Bengaluru, Chandigarh, Chennai and Delhi to finally culminate in Mumbai in December 2019 where the Top 20 finalists of LIVA Miss Diva 2020 were announced. The winners of this contest will represent the country at the coveted pageant Miss Universe. The first preliminary event took place in Mumbai at the Hilton Mumbai International Airport that has come on board as the impeccable hospitality and venue partner. The following preliminary events will be held at Bengaluru, Delhi & Jaipur. The Mumbai preliminary event had a set up by the pool to sash the sub contest winners of LIVA Miss Diva 2020. The glamorous evening was flagged off by Yami Gautam and hosted by Anusha Dandekar, also saw a power packed performance by Shirley Setia, a singer and performer from New Zealand and DJ

Stetson.The girls were pre judged for subcontests and sashed for LIVA Miss Body Beautiful, Dr Tvacha Miss Glowing and Times Miss Sudoku. Deme by Gabriella Demetriades collaborated with fashion ingredient brand, LIVA to create a capsule collection of uber sensual and striking gowns with the signature deme cuts and aesthetics, incorporating drapes, surprise cut outs and playing with forms of the luxurious fabric. The collection was made fluid with LIVA fabric. LIVA is a fabric available in garment form at leading retail outlets. Look for the LIVA tag while purchasing the garment. Collaborating in this incredible journey of bringing forth Indian beauty and talent at the global beauty platform, Lara Dutta was the mentor and face of event which aimed at finding that one girl who will revolutionise the definition of fun, adventurous, witty, sporty, sassy, sensual, fit, compassionate and captivating.Dutta, said “It’s been a tremendously stimulating journey so far mentoring the girls and I look forward to guiding them further in the pursuit of their dreams.”

Duke Fashions felicitated with MSME award D

uke Fashions (India), a lifestyle brand with an affluent track record in manufacturing quality readymade garments with contemporary styling, has been honored with ‘Punjab State MSME Award’ for its Outstanding Quality Products and Tremendous Business Growth. Komal Kumar Jain, Chairman Duke Fashions received this award from Chief Minister Capt. Amarinder Singh during the Punjab Investors Summit-2019, which was organised to promote Punjab as an attractive and competitive destination for Industrial Investments, at Mohali. The initiative aims to recognise and promote the visionary spirit of the entrepreneurs of Punjab. In total, the Punjab Government envisions the distribution of 18 awards in each of the sectors. Komal Kumar Jain, Chairman Duke, expressed his gratitude during the event. “This award is a testimony to the hard work of our dedicated and committed workforce who has been our biggest contributor of success and helps us in being recognised as one of the most trusted companies in India,” he said Jain further added business strategy, vision and innovation are the principal pillars on which Duke Brand’s forward-thinking corporate policy is founded. “This prestigious award by the Punjab Government rewards our passion for excellence in quality and performance,” he said. He further revealed that the state government is taking all possible steps for the promotion and growth of textile Industry. It has also launched a very attractive Punjab Industrial and Business Development Policy, 2017 offering various incentives for all sectors of Industry. Chief Minister Capt. Amarinder Singh congratulated the award winners for achieving excellence in various fields and hoped that other enterprises in the sector would emulate the examples set by the awardees. He said that the textile sector is playing a pivotal role

in the economy and it needs to be recognised and respected by all. Describing the textile/manufacturing sector as an imperative component for the growth of the economy, Singh said that the award will act as a morale booster for the successful entrepreneurs in MSMEs and encourage them to produce quality products. He further stated that ‘New Industrial and Business Development is a part of the Government’s vision to take Punjab to high trajectory of growth and prosperity creating large scale entrepreneurial and employment opportunities in the state’. Incepted in Ludhiana in 1966, Duke is one of the leading brands in that provides high quality fashion and fashion basic merchandise at compelling values in an exciting store environment. The brand has more than 4,000 MBOs and 400 EBOs nationwide. Moreover, its products are also exclusively placed at big chain stores Duke has also made its online presence in this competitive e-commerce space in a short span of time.

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104 BRAND STORIES MONA LEAVES The brand

: Women’s wear brand Mona Leaves, launched in 2007 mainly offers woollens. The brand’s forte is kurtis, though it has coats, pants, plazzos, leggings etc. “We are predominantly into woollens. But we use cotton and rayon fabrics also,” says Ashok Arora, the CEO of the brand. The brand feels pride in the technique and methods they apply for manufacturing. The brands manufacturing is completely in house along with the printing of the kurtis. “Our products are always fine and qualityoriented. It is simple, elegant but value for money. Our products are popular among office going and middle aged women. The price range is from Rs 690 and goes up to Rs 2190,” Mr Arora opines.

The Collection : This winter season Mona leaves has a splash of colours on display. The collection includes kurtis, lowers, jaffas, trousers, plazzos and jeggings, . There is also a collection of coats, ponchos and stoles. The colour pallet is vibrant and includes all splashes of colour along with the darker shades. Colours like, parrot green, reddish maroon, pink, orange, shades of grey, bottle green , coffee brown and a mixed mehendi colour has been used in their creation to offer to their customer.

Future Plans

: The brand is looking at diversification, expansion and consolidation. “Until now, we have been in mainly the Northern region but we are looking at big expansion in Southern part of the country,” he explains. The plan is to capture every part of the country. “We are constantly strengthening our distributor network, wholesalers and agents. Online

marketplace is another area where we wish to grow,” Arora observes. Though the brand is already available through its website and major platforms like Amajon, Trade India etc, they wish to ramp up efforts towards making these channels more growth-oriented. Ashok Arora, CEO

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KK FASHION HANGERS clothes: silky, slinky materials, the narrowest : Committed to offering the of straps, asymmetrical necklines, and finest hangers with highest quality standards halter or off shoulder necklines will stay on to enrich lifestyles, KK Fashion Hangers has and prevent wrinkling and creasing. And been involved in designing, producing, and there are little hooks for ties, belts, scarves quality testing, customisation of hangers and more,” adds Mangla. Its salient features since 1973. The brand recently launched boast of unique contoured shape for all sorts ‘Personalised Hangers’ “that make a of clothes; rounded edges that do not stretch unique marketing tool for your business and or dent stretchy fabrics or damage delicate spread your brand name, especially if you fabrics; unique designs that prevents clothes give them away with every purchase. Our from slipping off; notches for hanging various treatments of Logo O8 will connote spaghetti strappy stuff, lingerie, etc, hang up the taste of your product while maintaining multiple items on the same hanger using the its authenticity. Go ahead, make your inner horizontal bar; space saving design, mark”, says Ankit Mangla, Brand-in-Chief. etc. These hangers are perfectly designed In future, KKPL will continue to provide forB-VIII, a wide of clothes. “They are made MGR APPARELS, 331, variety MochPuRA BAzAR, WooL MARkEt, LudhIAnA-141008 excellent service, stable hanger quality and Ph: 9915045407 of0161-5096808, high quality material,mgrhelpdesk5@gmail.com which make it easy reasonable price to all the customers. to carry and use. It is great to facilitate the The Collection : KK Fashion Hangers hanging of a coat, jacket, sweater, shirt, etc. offers an exclusive range of fashion hangers They are very easy to hang and remove. for the most-fashionable dressers. It’s Their elegant designs complement a wide incredibly-versatile contour hanger helps variety of clothes,” adds Mangla. garments to retain their shape. “You can use Ankit Mangla, Brand-in-Chief ► this hanger in multiple ways for all types of

The brand

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AEROMEN SPORTS The brand : Started in 2013, Aeromen Shirts offers semi-casual and formal shirts for men in the age group of 18 to 40 years. The brand offers a variety of styling options from cuff to collar. .

offers a semi casual range in 100 per cent cotton. It uses mill fabric in lemon and tint colors for its shirts. The prices of these shirts range between Rs 900 to Rs 1,500. .

The Collection

over 2,000 MBOs in Maharashtra, Ludhiana, Rajasthan, Gujarat, Chennai, Kolkata. In future, it plans to open more EBOs and venture into online operations.

: Around 30 per cent of the brand’s silk printed cotton shirts are available in the white colors. The fittings of these shirts enable the brand’s consumers to create their own styles. Their prices range between Rs 899 to Rs 1,399. Aeromen also

Retail network : The brand retails through

Mohan Prajapati, Director

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106 BRAND STORIES AEPC With these being stagnant over the last three years, the Indian exports paint a dismal story. The government recently issued a circular to replace the existing the Merchandise Exports from India (MEIS) scheme with the new Rebate of State Taxes and Levies (RoSTL) scheme. “But we would like the MEIS scheme to be continued upto March 2020 as we have already booked our export orders,” says Dr A Sakthivel, Chairman, AEPC which plans to concentrate on promotion of exports. AEPC has formed a new management team that will identify new products and markets other than Europe, US and Canada. “We plan to expand in these markets by

developing new products and guiding our exporters on how to penetrate these markets. We also plan to strengthen our IT system by developing a portal for small exporters and buyers,” adds Sakthivel. Another strategy that AEPC aims to adopt is of exploring free trade agreements with Europe, UK and also CEPA with Canada and Australia. “This will enable us to double exports. The only reason other countries are growing is that their buyers don’t have to pay duty. We have to work on these scales. Not only are we planning to set up bigger factories but have also submitted a proposal for an EXIM policy and reduction of the GST on capital goods by half.

PAR EXCELLENCE / PXL We currently do formal shirting under Par Excellence and soon we will have designer and party wear collection added to it. Menswear shirting is our expertise and doing it for a long time. In Par Excellence, we do linen and terry cotton. The brand was basically launched in 1996. As far as our collection for summer is concerned, we are going with bright colours. Winters are more about colored and printed shirts -Besides, we have got a sub brand named PXL under which we do hundred percent cotton and semi-casual shirting. Customers are very

happy with us and we wish to treat them like this always.-We function according to the consumers’ demands whether it is formal wear or casual wear. The focus is more on experimenting with the designer wear collection. There has been a tremendous response for shirts we do, especially in the formal wear segment. The coming season looks better in terms of business as the buyers are responding well now. Nilesh Jani, Proprietor

news fashion

Red

january, 2020

Streetwear defines fashion trends in 2020 I

nfluenced by a combination of real world streets and the social media, streetwear style was incepted in Los Angeles in the late ’70s and early 80s. In 2018, the style saw the rise of dad fashion, military themes and oversized clothes. Growing popularity fuelled by ecom to celebs Its popularity in recent times has been due to various reasons from the ecommerce boom which encouraged online retailers in the early 2000s like karmaloop.com to open streetwear brands up to the masses, making them more accessible for a wider audience. Then in 2005, hypebeast.com, a media site that commands 77 million page views a month and recognized as one of the world’s pre-eminent authorities on streetwear brewed the segment further. One big reason for the growing popularity of streetwear is celebrity endorsement. This is vital for something to reach trend status and streetwear has it in abundance from the likes of Justin Beiber, Jonah Hill, ASAP Rocky and more. Finally, interest from the luxury sector is when streetwear really skyrocketed. The menswear Spring 2017 collabora-

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Streetwear is big business globally. In India too, the cult is here to stay as more and more designers/brands are emerging and existing ones are adding streetwear styles to their collections. With celebrity endorsement and a push from ecommerce players, the segment is expected to grow further in future.

• Streetwear style was incepted in Los Angeles in the late ’70s and early 80s

• Year 2018 saw the rise of dad fashion, military themes and oversized clothes • Year 2019 is officially known as the season of flare pants • Top streetwear trends for women in 2019 ranged from Savile Row suiting to ultra bright neons an lace overload • In 2020, oversized puffer jackets will be the next fashion statement in streetwear $100-500 for a streetwear item and another 18 per cent over $500; when it comes to a non-streetwear item, only 40 per cent spend this much.

tion between Supreme and Louis Vuitton remains one of the most talkedabout shows in history with items from the first drop now reselling on some sites for a price 374 per cent higher than the original. This collaboration shed light on the spending power of younger

generations and gave Supreme mainstream exposure. While luxury brands are pitched at a higher price point, it’s the millennial Gen-Z who are the foremost consumers. A recent study in the US by Hypebeast revealed, 55 per cent consumers spend

Indian millenials take to streetwear Closer home, the subculture is brewing among Indian millennials as well. Their needs are being addressed by the rising roster of home grown streetwear brands that accommodate the diversity of Indian identity. The streetwear landscape in India has Capsul, which is the only platform offering streetwear at retail prices, VegNonVeg, India’s first sneaker boutique that also has their own pg 3

1/29/2020 1:50:55 AM

FOCUS LIFESTYLE PVT. LTD. 34, Shreeji Industries, Shubash Road, Jogeshwari (East)

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news fashion “Gondolas make a difference”

Red

freestanding fixture used by Brands to display merchandise are called Gondolas. They are racks placed in center of the stores for the consumers to directly touch and feel a product. Pioneer menswear brand, Sixth Element & Exile has been installed 387 Gondolas for displaying their Products in last 2 years. Seema & Devang from Fusion Clothing Company, who own the brands Exile and Sixth Element elaborate on the benefits of Gondolas and current menswear market.

How do Gondolas help consumers in buying products?

Gondolas act as a Visual Display Unit that communicates the concepts of the Brand. It offers consumers ease and helps them in selecting as per their choices. It also offers a better understanding of the color palette, encouraging them to buy more.

How have brands taken to this trend?

Gondolas are increasingly being installed by single category brands that want to showcase variety of their Core range of products, brands have found this as a successful strategy to attract huge volumes along with branding building with the help of Gondolas as it creates an Identity of the brand within the Store.

What are the clear advantages of Retailers to Install Gondolas?

Retailers that have focused on the concept have realized that with minimal space utilization and low investment the Gondolas give the very High R.O.I (Return on investments). The brands also replenish the sold out goods and replace the slow moving goods which is a great advantage.

What are the biggest challenges and threats to this concept?

The Industry needs to adapt to the concept and the key to the success of Gandola lies in the reporting the S.O.H. (Stock on hand) and sale reports on weekly basis and ensuring a minimum bases stock is maintained to ensure the consistency in sale through

january, 2020

strum industrial denim

What is the USP of Sixth Element trousers? Our USP is Consistency, Quality, Comfort and Innovation. We have emerged as a trend setting and future ready brand that is always first to introduce new concepts and categories that resonates with the fashion conscious consumers.

How are Exile & Sixth Element positioned in plus size Category?

Re-defining is our mantra when it comes to customer satisfaction Exile & Sixth Element have created a category of ‘Fashion Bottoms for the Plus Waist Customers’, breaking the myth that large size buyers only buy basics. We have been able to redefine the way these costumes dress. We offer sizes from waist 42 to waist 50 in high fashion as well as basics in denims and trousers offering the widest consistent range in the segment.

What are your views on Red Scooter Events launching the Red Fashion Newspaper?

With constantly changing market dynamics, it is important for brands to remain updated on upcoming fashion trends. This newspaper will serve the need for Retailer and Distributors.

What would you like to Share with its Readers.

We are on a mission to help Small & Medium Apparel Retailers & Distributors to grow their business & earn exceptional ROI by constantly providing them innovative concepts & risk free, fast fashion products at fair prices so that they get repeat customer flow which is a WIN WIN WIN for all.

About the brands

Exile and Sixth Element are brands from Mumbai-based Fusion Clothing Company. Exile is a 22-year-Young brand that symbolizes freedom from convention. Sixth Element offers complete solution for youngsters. From casual wear needs of a college student to loungewear, party wear, beachwear or office wear, the brand caters to every need. In fashion, it offers knitted chinos, structured chinos, five-pocket chinos etc.

...Streetwear fashion From page 1

branded streetwear drops and Superkicks. There also are a handful of Indian labels such as Space Biskit, Jaywalking, NorBlackNorWhite, Huemn and Nough-

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tOne. And then there are resellers who curate hype brands and resell them to various communities, spread across India. As Bhavisha Dave, Co-Founder and Dirctor of Capsul points out, there are two kinds of streetwear consumers in India: one, those who are fans of the original streetwear brands, for their heritage, storytelling, role in building sub-culture communities and breaking through societal barriers; others, those who identify primarily with the ‘hype’ aspect of streetwear. And this is how it is both in India and outside. Dave says the segment is still nascent in India and at this point in time everyone involved is helping build the market and it is too early for competition.

Nostrum Fashion Pvt. Ltd. 112, Kamla Bhavan, Sharma Ind. Est.,Wallbhat Road, Goregaon (East) , Mumbai-400 063. nostrumjeansindia@gmail.com 022-26869200 / 01, 1/29/2020 1:51:02 AM

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Reverse integration helps Curve Garments boost turnover, control quality and prices W

hile some brands directly purchase garments from vendors, others buy fabrics which they convert into garments. Curve Garments’ manufacturing process begins with purchasing yarns, converting them into fabrics and processing them. “This helps us reduce the MRPs of our products besides boosting turnover. It also helps in providing a good quality product at special rates,” explains Paras Kishore Mehta, Partner of the brand. “We sell the product under our own brand name with our own marketing set-up.”

New fabrics and colors At its Bhiwandi factory, Curve Garments manufactures around 35,000 T-shirts a month. The factory has knitting machines and a commercial laundry. And the brand is supplied to all leading MBOs across India. Curve is known for its range of collar T shirt and graphic T-shirts. “This season, we have introduced fabrics like cotton-nylon, Tencel with viscose rayon, polyester with cotton and 100 per cent cotton. The color palette is pastel and earthy tones,” Mehta says.

Growing demand for round-neck tees While collared T-shirts were trending till now the ratio of roundneck tees have increased in the brand’s offerings. “Now, the ratio of roundneck T-shirts is equal to collared T-shirts,” Mehta says. For the new season, the brand is offering a mix of both styles. But it majorly deals with fashion tees. Tier I and II cities are recording better business in Tshirts compared to Tier III cities. Bigger malls in these cities are selling basic T-shirts whereas MBOs are focusing on fashion tees. “Besides having distributors and agents pan India, we supply to all leading

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MBOs across India,” says Mehta. Curve is also retailed through leading portals like Amazon and Flipkart and offers online discounts.

Market segmentation As far as retail is concerned, the market is divided into various categories. “Half of customers are shopping in EBOs, while other half are moving towards MBOs,” adds Mehta. MBOs don’t sell formals and basic clothing. “These are mostly sold at EBOs or large format stores. A manufacturer can either become a vendor for a big brand or engage in reverse integration by increasing his efforts on retailing or styling,” he further states. Earlier, one could launch own brand with just four or six machines. But now one either has to come up with a bigger plan to reduce costs or else become a job worker, notes Mehta. He believes casual T-shirts have a good future. “Earlier tees were worn only during weekends or on holidays. Now, they are worn to offices also. I expect the market to grow by 25 per cent a year,” sums up Mehta.

1/29/2020 1:51:07 AM

news fashion

Red

CMAI to install body scanners in malls

he Clothing Manufacturers Association of India (CMAI) plans to install body scanners in malls and National Institute of Fashion Technology (NIFT) centers in February, to record visitors’ measurements for its Size India project. As the CMAI, the Ministry of Textiles, and NIFT continue to work together to create the first India-specific clothing size chart, the organisations will scan Indians in malls and NIFT centers in Delhi, Mumbai, Kolkata, Bengaluru, Ahmedabad, Shillong, and Guwahati to research sizing and how it differs according to area. Data from the comprehensive survey will be used for the Size India chart. “The India size chart should be ready by the end of 2020 or mid-2021,” the CMAI’s chief mentor, Rahul Mehta, told the Economic Times.

Kishore Biyani sees channel convergence

ishore Biyani, chief executive of the Future Group, Thursday said that traditional offline retailing and web commerce are not as distinct as they once were, with the odds shortening that the two channels to reach end consumers would head toward total convergence in the near future. “Physical stores have their own advantages and nuances and digital has its own advantages,” Biyani said in New Delhi at a conference organized by Amazon. “Both have come in different eras and in another 3-4 years, it will become phygital,” referring to a retailing term visualises merger the two formats. “It has happened in the (other parts of the) world and it will happen faster in India.” Biyani is one of India’s most successful retailing pioneers, and is often credited with bringing organized retailing to a country serviced by millions of mom-and-pop kirana, or neighbourhood, stores. His web commerce ventures have been more circumspect, however.

Retail goes omni channel

n the year 2019, the conventional definition of ‘retail’ was clearly challenged. On reflection, we witnessed that for a vast and diverse set of Indian consumers, companies adapted to multi-channel retail strategies and brands engaged in a strategy which can be best described as “From ‘bricks and clicks’ to an ‘intermix’. There were various Offline to Online and Online to Offline (O2O) expansions by major consumer companies in an attempt to go truly omni-channel and expand their consumer base. Grocery, food and beverage, apparel, eyewear and accessories, makeup and cosmetics, health and wellness, etc. are the major categories where an O2O shift is happening at a fast pace. Short lived trends is an introduction brought by the young consumer. In view of this, retailers do not prefer to keep high quantity stocks which directly impacts the full value chain reaching up to the manufacturer. While this tends to have a positive impact on the working capital requirements in the business, the expectation from the business is to constantly use innovative methods to get to the ‘heart’ of the consumer. A balance needs to be struck between the increased costs of carrying out these innovative ideas and the reduction in the working capital requirements.

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he world’s sixth-largest economy, India also has the world’s youngest population. According to India Brand Equity Foundation, this will boost consumer expenditure in the country to $3.6 trillion by next year as emerging new technologies is changing the overall shopping experiences. As Prasad Shejale, Founder and CEO,

portance as customers will emphasise on same day delivery of products. Kalpataru Retail is trying to keep pace with this drastic change by studying the changing trends in-depth and strategising accordingly. The company advises marketers to ensure that these trends are on-par with the technologies available in the market.

Ecommerce technologies changing shopping experiences in India Logicserve Digital says, personalization, ultra-convenience, social commerce-marketing products via inspirational blogs, celebrity engagement posts, etc, and smart mirrors equipped with AI and VR will be the four leading trends to rule the industry in 2020.

Unified and API-driven commerce, visual search to rule The traditional retail industry will observe massive changes in coming years as stores will function more like websites, while websites will function more like stores. Other trends to rule the industry are: unified APIdriven commerce architecture, the direct-to-consumer approach and visual search. Shorter lead times will be another trend to gain im-

Disruptive strategies to help maintain market relevancy On the other hand, Makani Creative advises retailers to create disruptive strategies that will help them stay relevant in this e-commerce driven age. The company says, listing of Big Bazaar on Amazon India will open new avenues for retail marketers, and provide shoppers more agility and efficiency from the retailers. This partnership will also provide retail stores new horizons across the country and enhance the overall buying experience for the shoppers. As change is the only constant, retailers need to adapt to changing trends by innovating their retail experiences. Only then can they expect to thrive in a competitive market.

E-commerce still a small part of Indian retail

s per the Research and Markets report on India Retail Market Analysis: Online-Offline Convergence, Business Innovation & Roadmaps 2019 to 2025, e-commerce only accounts for less than 3% of the Indian retail market. As a matter of fact, customers today are using different channels in conjunction. From viewing the inventory on the website to heading physical stores for making actual purchases, customers resort to offline shopping quite often. For any business, understanding its customer’s demand and expectations is indispensable. The expectations of customers are drivers of sales in any business. The slump or spike in sales and revenue depends on discounts, postpurchase satisfaction, etc. With customers becoming digitally empowered and technology savvy, Offline retailers too are taking a big leap by tapping the power of data, technology, and smartphones. From personalization to data protection, customers want it all.

1/29/2020 1:51:11 AM

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january, 2020

H&M launches new collection with Sabyasachi

US women’s fashion brand Anne Klein set to enter India

talian brand Yamamay opened its first store India in New Delhi. Yamamay’s presence in India is not only a significant step for the brand’s international footprint but also brings consumers international fashion of high caliber. The brand plans to introduce swimwear ranges for men and women later in the season. Established in 2001, Yamamay has over 700 stores worldwide. Its product range includes underwear, lingerie, corsetry, swimwear, nightwear, clothing, and accessories like sunglasses, shoes, bags. Yamamay, based in Italy, is a leading Italian mono-brand retailer. Yamamay products are glamorous, sexy and colorful with a distinctive Italian spirit, designed for fashion conscious customers. Basic sets are made from light, natural and elastic materials. Their perfect cut provides an ideal body fit. The push-up cups create a luxurious decollete. India has long been a key destination for the world’s most sought-after fashion brands. Yamamay’s mission is to enter into the heart of every Indian woman making the store an emotional and engaging environment, a parallel world where consumers can fully benefit not only from the products’ excellent quality/price ratio but also from the added value represented by the desire to escape from the clichés of everyday life, to differentiate oneself from standardized choices by purchasing the brand’s striking collection.

ast fashion brand H&M launched a new collection in collaboration with fashion designer Sabyasachi Mukherjee. Known as the Sabyasachi x H&M collection, it offers complete fashion wardrobe for both ladies and men, including accessories. Taking cue from India’s rich textile, craft and history, the collection will be a mix of modern and traditional silhouettes tilting towards athleisure. A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation founded by the designer. The collection will be available in all H&M stores in India as well as selected H&M flagship stores around the world and online on HM.com and Myntra. Hailing from Kolkata, Mukherjee launched his eponymous label in the summer of 1999. Today, he has grown the company to encompass couture, ready to wear, fine jewellery and accessories. The designer has five flagship stores across India and has also founded Sabyasachi Art Foundation.

STRIDE

nne Klein is keen on entering the Indian market this year. The US women’s fashion label believes India will contribute a big part of its future global growth. Anne Klein already sells watches in the country in a partnership with Titan. India will be the third country the brand will enter in 2020. In China and Mexico the brand has signed long term licensee agreements with local players. The company is also looking at expanding into other Asian, Middle East and Latin American countries. Entering through a licensee is seen by the company as the best business model because it leverages the best of the brand, which it brings to the table, and, of course, the critical local knowhow and the experience the local partner brings. Anne Klein will provide all the brains elements needed. The licensee in India will be the expert on the ground who will have the role and responsibility to build the stores and ecommerce. The Anne Klein collection features contemporary clothing, shoes, and accessories from one of the most recognized and trendsetting designers in the world today. Anne Klein offers a versatile collection of women’s shoes in an extensive range of sizes, colors, and styles. Anne Klein watches exude the same confident, modern appeal as the footwear.

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1/29/2020 1:51:13 AM

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january, 2020

Slowdown forces value retailers to hold back expansion plans S

lowdown forces value retailers to hold back expansionthe ongoing economic slowdown is forcing indiaâ&#x20AC;&#x2122;s top value fashion retailers to hold off their expansion plans. Faced with muted consumer demand, these players are planning to cut down their store fleet in 2020. A prominent example of this is 1-india family mart, which witnessed good footfalls but has not been able to convert it into sales. The retailer, which operates 100 stores across up, bihar and mp has seen sales degrowth of about 10 per cent in 2019. This has made the retailer skeptical about opening new stores. Similarly, v-bazaar, has revised its revenue target for this financial year from rs 360 crore to rs 320 crore.Slowdown forces value retailers to hold back expansion plans the retailer, which mostly operates in up, bihar, jharkhand, madhya pradesh, and odisha, witnessed a 14 per cent decline in sales from july-september 2019. The average ticket size of delhibased retailer citykart also declined 0.5 Per cent year-on-year in 2019. This decline in sales is further impacting the investment flow for

retailers. Both private equity and foreign direct investments are drying up as even banks are cutting off credit to these value retailers. This is likely to impact the development of malls in smaller towns.

Small cities, government initiatives key to future growth However, adding a wave of optimism to this situation are experts who are confident about the long-term outlook for these val-

ue retailers. They believe these value retailers have a huge growth potential in tier ii, iii and iv cities as these are fashion-conscious markets where retailers like v-mart etc, have little to almost no competition. On their part, value retailers hope the government takes sufficient measures to arrest this slide in the economy. They plan to increase investments to boost consumption and encourage consumers to make new purchases including clothing. V-bazaar has been building on customer relationships to attract more footfalls. The company is also offering more designs and discounts to buyers, hoping to move inventories faster. The wedding season is also likely to drive sales of value retailers as retail spending mostly on clothing goes up during weddings. Thus there are exciting times ahead.

Indian retail expects to bounce back in 2020

he Indian retail industry expects to bounce back in the second half of 2020. A pickup in demand and growth is expected. But this would depend on various factors like recovery of manufacturing and other sectors, incentives in the union budget and availability of money in the hands of consumers to make purchasing decisions. If the budget is pro-consumption and has measures so that additional cash is available in the hands of people, it would increase consumption. This would also be helped by initiatives such as increased spending on infrastructure projects and corporate tax breaks. Support including ease of doing business across sectors may have an impact on retail as well. Major players struggled to keep themselves on the growth chart in 2019. Formal retailers showed growth but not dramatically a double-digit growth. Though the economic slowdown started in high-ticket segments like real estate, auto and consumer durables due to the credit squeeze triggered by the NBFC crisis, it spread to other sectors such as retail as the consumption basket shrank. There is stress in the system due to lack of funds. The consuming class has either downgraded or become careful in spending. The consumption slowdown, a reflection of weaker consumer sentiments, damped demand.

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117 Review

ndia International Garment Fair (IIGF) is a specialized bi-annual fair. The fair for Autumn/Winter season is organised in the month of January and for Spring/Summer season, fair is organised in the month of July, every year. IIGF has been globally recognized as one of the leading fairs for the Indian Garment Export Industry and is one of the Asia’s biggest apparel fair. This business platform serves to Indian exporter’s fraternity and fulfills meeting sourcing requirements of major global buyers in Ready-made Garments & Fashion Accessories. This being 64th in the series is currently been held on 20-22 January, 2020 at Pragati Maidan, New Delhi, India. The exhibitors are showcasing their Autumn/Winter-2020-2021

With its 64th edition, IIGF completes three decades of business excellence collections during three days of the fair. The display product cover head-to-toe fashion, high quality fashion wears covering Women’s wear, menswear, kids wear, accessories amongst supply chain players. This fair has already carved a unique niche within the global ready made garment fairs. Despite of challenging global economic conditions fair has kick-started on a positive note. Day one had a fairly good number of committed buyers visiting and showing their reaffirmed faith in India as in a serious apparel sourcing destination

The fair is happening in an all new international venue which is adding a lot of intrigue and excitement amongst buyers and sellers community. Despite of day one being a very cold day the business mood was very optimistic and we look forward to three successful days. Excerpts of the chief guest Shri Sidharth Nath Singh, MSME Minister UP interaction He emphatically said that the favourable government policies are going to show up positive results in 2020. Therefore we can expect a gradual turnaround in coming months

and quarters especially I am staying optimistic about Textiles / Apparel sector; which has latent potential to bounce back & will surely come up to the administration unstinted belief in this segment as in a big job creator & economic multiplier. Also we very positively looking forward to upcoming union budget to give

economy a positive impetus and a decisive direction. All the very best to IIGF and this trade for good showing. The current 64th edition of the India International Garment Fair (IIGF) achieves another important milestone as it completes over three decades of operation as a worldclass business platform for Indian exporters.

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Review

118

GTE 2020 to improve garment productivity and efficiency in india

platform for manufacturers and suppliers across, the 30th edition of the Garment Technology Expo is currently is being held at the NSIC Exhibition Complex in New Delhi. Comprising seminars and conferences, the expo explores ways to enhance garment productivity by improving the efficiency of garment manufacturing machines and devices. It focuses on a wide range of garment machinery accessories and support services from India and different parts of the world. Live demonstrations of the latest technologies, new products launches and technical seminars are an integral part of the show. The expo is being attended by manufacturers, CEOs, technical supervisors, shopfloor managers, production heads, institutions, professionals. These industry leaders are negotiating deals for new machinery besides updating themselves with new technologies, materials, launches, products and innovations. Beginning in 2001, this initiative has seen progressive growth over the last 20 years.

A pioneer of technology in India Sharing his experience at the event, Ajit Chavan, Secretary, Textiles Committee, said, “This is one of the biggest events in the subcontinent that displays a wide range of machinery. It gives the Technology Upgradation

Fund scheme a renewed thrust and emphasis that we need to improve the quality of our products.” HK Magu, Former Chairman, AEPC said, “A couple of years back ago, we had neither the facility to upgrade our machines nor required quality standards. GTE is one of the pioneers of technology in India.

More investments needed Smaller countries like Cambodia and Vietnam are doing a great job in terms of technological advances. A single factory in these countries can produce over a lakh bra cups and panties a day. “We too need to provide more investments and other infrastructural facilities to set up such factories in India,” added Magu.

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119 Review TANZANIA

“Investments from India would add value to our operations”

his year, Tanzania Cotton Association (TCA) produced 600,000 bales of ginned cotton. This group of 45 cotton stakeholders is involved in buying cotton, cleaning it and exporting this ginned cotton to the above mentioned countries through its agents. “Our main job involves cotton ginning,” says Boaz Ogola, General Secretary. “For this, we form a public-private partnership with our government and the private sector,” he adds. TCA also works with research centers, and import and export agencies. “Around 75 per cent of the cotton produced by us is exported. The rest is consumed by the domestic industry,” expounds Ogola further. The textile industry of Tanzania covers the spinning, knitting, weaving and fabrics segments. The country grows most of its cotton organically. Since this cotton is handpicked, it is not contaminated. “About 60 percent of this cotton is roller ginned which helps us to maintain its fiber length and strength,” adds Ogola. TCA also adheres to strict working conditions. Its ginning facilities are free of forced and child labor. “Our companies have been certified by Cotton Made in Africa, and we now aim for the Best Cotton Initiative (BCI) certificate,” notes Ogola. The organic cotton produced by TCA is also exported to countries like Switzerland and Turkey. The country now sets its sights on the Indian market. “Investments from India would add value to our operations.

“Involved in buying raw cotton from the country and exporting ginned cotton to countries like India, Bangladesh, China and Indonesia, Tanzania Cotton Association has so far produced 600,000 bales of ginned cotton. The association has now set its sights on the Indian market. Boaz Ogola, General Secretary of the association elaborates on its operations and future plans.” We can create new jobs and offer better prices to our farmers,” avers Ogola. Though Tanzania’s official currency is the shilling, TCA uses the dollar for its exports. “We have a politically stable environment which helps us to move towards an industrialised economy. It also helps our government to attract investments from the global textile leaders,” alludes Ogola.

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120 Business Future Retail focuses on Big Bazaar and FBB

uture Retail will continue to focus on the expansion of its Big Bazaar and Fashion Big Bazaar (FBB) stores. Currently, Big Bazaar and FBB contribute around 85 per cent to the company’s overall revenue. Future Retail saw a drop in footfalls amid the economic slowdown but is confident of a revival in the fourth quarter on the back of its expansion and cost-cutting measure. For Easyday, the company has taken a pause in its expansion and has quit particular geographies to ensure that the network effect that it is seeking is consolidated and the business can be put back on track in terms of profitability. Future Retail, a part of the Future Group, currently operates more than 1,550 stores for its brands Big Bazaar, FBB, Easyday, and Ezone, among others. Future Retail is also working on plans to improve its supply chain network. Much progress has been made on the omni channel platform as it

Bombay Shirt Company to raise Rs 56.6 crore

Apparel and fashion startup Bombay Shirt Company plans to raise Rs 56.6 crore from early-stage venture capital firm Lightbox Ventures for automating its production and supply chain operations, and expanding its physical presence in 40 to 50 locations, in the next one and a half years. The company also plans to widen its menswear category, by including newer products like trousers and denim among others. Founded in 2012 by Akshay Narvekar, Mumbai-based Bombay Shirt Company offers online tailor-made shirts to its consumers. Currently, the company has 16 stores across India, Dubai and New York. It offers personalised shirts curated for each and every customer while ensuring zero inventory and wastage. The company leverages technology to automate the entire process, thereby providing a seamless experience for its customers. Consumer tech-focussed Lightbox Ventures was founded in 2014 by Sandeep Murthy, Siddharth Talwar and Prashant Mehta. Previously, the venture capitalist firm has backed many consumer tech companies, including Melorra Bags, Generico, Flintobox, Faasos and Droom among others. This is the latest investment, and the VC firm in September had closed its third India-focused investment fund at $209 million with the participation of 28 investors.

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Sale of winter apparels increase by 15-20%

is providing an online shopping facility to customers. It is a facility where products can be picked from the stores even though an online order was placed for it. Similarly, products ordered at the stores can be delivered at the doorsteps of the consumer.

Future Retail works focusing oncost cutting

Future Retail, promoted by the Future Group, is working on cutting costs. It is now focusing on ensuring that it benefits from economies

of scale in every sphere of its business. The group operates about 1,500 outlets in various formats – from supermarkets and grocery to furniture and fashion. Future Retail is exiting its store format Easyday and is shutting all 53 Easyday stores in the west – in Mumbai, Pune, Nashik and Ahmedabad – in phases in the current fiscal. The promoter group currently owns a 47.02 per cent stake in Future Retail, the flagship listed company of the Future Group. Future Coupons, one of the promoter entities, plans to convert its 39.6 million warrants into equity of Future Retail by April, which will be the equivalent of a 7.3 per cent stake in the flagship company. Amazon has acquired a 49 per cent stake in Future Coupons, with an option to buy the entire stake later. This will indirectly give the US e-commerce titan a 3.6 per cent holding in Future Retail. The money from the Amazon deal and the conversion of Future Coupons’ warrants into equity are expected to bring a few thousand crores into Future Retail and the funds will be used to reduce the flagship company’s debt.

As several parts of North India are reeling under the severe cold, sale of winter wear have increased by 15 to 20 per cent year-on-year in most cities. For instance, sportswear brand Puma recorded a 40 per cent growth in the sale of its winter apparels Similarly, retailers like Big Bazaar and Future Group have been able to sell their apparels at retail prices as against discounted rates sold last year. Aero Club, the owner of the brand Woodland recorded a 15 per cent-20per cent jump in sales compared to previous winter season while tier-2 town focused ‘1-India Family Mart was compelled to source jackets from other neighboring cities. Besides, the brick and mortar shops, e-commerce players like Myntra also recorded a sale of over 4 lakh jackets from Dec 22 to Dec 25, 2019.

High Street Essentials raises Rs 8 crore for offline expansion

High Street Essentials (HSE), the parent company of FabAlley and Indya has raised Rs 8 crore ($1.1 million) in venture debt from Trifecta Capital. The company will use these funds to expand its offline presence by increasing EBO count for both Faballey and Indya and doubling shop-in-shops to over 650 in the next 12-18 months. The capital expenditure required to fund this growth will be raised through debt since this reduces the cost of capital and improves return on equity.

This is the second round of debt infusion by Trifecta into the company. HSE had raised its first venture debt round of Rs 5 crore from Trifecta Capital in January 2018. The company had raised Rs 60 crore in Series B funding from SAIF Partners in December 2018. Noida-based HSE was started in 2012 by two childhood friends Shivani Poddar and Tanvi Malik with fast fashion brand, FabAlley. In 2016, the duo launched Indya, an ethnic-fusion brand, in response to the growing demand for contemporary Indian wear.

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INDUSTRY BYTES

Tom Chu to lead the AsiaPacific operations of PVH

he American company PVH, which owns brands like Calvin Klein and Tommy Hilfiger, has appointed Tom Chu as new the regional president of Asia Pacific region from February 1, 2019. To replace Frank Cancelloni in PVH, Chu was earlier employed as the president of PVH Japan since he joined the company six years ago. He is responsible for giving Tommy Hilfiger a premium brand

status and turning its business to profitability in Japan. His brand, product and consumer focus, strong business acumen and Asia experience will enhance PVH’s long-term growth potential. PVH has over 38,000 associates in over 40 countries. The company reached a revenue of 9.7 billion dollars in its last fiscal year. It ended the third quarter of its fiscal year 2019 with sales for 209.2 million dollars, declining by 13.9 per cent year-on-year.

Vasanth Kumar to exit Lifestyle International

asanth Kumar is set to exit as the head of Lifestyle International-India, a part of Dubai-based retail and hospitality conglomerate Landmark Group that runs popular formats such as Lifestyle, Max, and Home Centre in India. Kumar will transition from his full-time role as managing director, Lifestyle International, effective June 30, 2020. However, he will continue to support the company until a suitable successor is appointed and inducted in this position. Kumar was appointed the managing director of Lifetsyle International in 2017, replacing Kabir Lumba who was then appointed as chief executive officer of Max, and a director of the parent company in Dubai. In India, Lifestyle

International started operations in the late 90s with its maiden Lifestyle department store in Chennai. The company today has over 400 stores in 130 cities in India across its Lifestyle department store, Home Centre, Max, and Easybuy retail formats. Lifestyle International is part of Dubai-based Landmark Group, founded by former taxi driverturned-billionaire Micky Jagtiani. The group has interests in retail, hospitality, and shopping malls across the Middle East and India. It runs fashion departmental store Lifetsyle, hypermarket format Spar, apart from fashion brands Max, Splash, kids retail format Babyshop, etc

Jaydeep Shetty joins Soch as the new CEO

aydeep Shetty is the new chief executive officer of Soch Apparels. He will be responsible for fuelling growth, charting expansion and firmly establishing the brand in the women’s wear segment in India. He has over 28 years experience across retail, cinema and the media. He was

also part of the founding management team of Shoppers Stop and Inox and has held leadership positions at BBC Worldwide and Future Group. Soch Apparels, based in Bangalore, is a 15-year-old ethnic wear brand. It has 129 stores across 49 cities in the country as well as a strong online presence.

123

Biba appoints Publicis India as creative agency

thnic fashion brand Biba has appointed Publicis India as its creative agency. Won after a multi-agency pitch, Publicis India will be providing fullservice responsibilities including advertising, strategic direction and brand activation ideas. The account will be serviced out of New Delhi. BIBA a home-grown ethnic wear brand started by Meena Bindra from her house in Bombay in 1988 with a prime objective of providing trend setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix and Match) and Unstitched Fabric. At present, Biba products are available through 278 stores in 110 cities, apart from presence in all the major retail chains in the country such as Shopper’s Stop, Lifestyle, Pantaloons and Central. Publicis is the largest creative network within Publicis Groupe, present in 110 countries with 16,000 women and men, experts in communication.

Besides running its own brand stores, Soch also retails through shop-in-shops across Shoppers Stop and Central. Next year, Soch is looking at opening 35 to 40 stores and that’s not including any shop-in-shops. In India, ethnic wear is the single biggest category in the women’s wear segment with a share of 71 per cent. Ethnic wear is still considered formal wear for women. It is considered de rigueur office wear. Spends on women’s wear in the apparel market are catching up with the share of menswear. This is driven largely by Indian ethnic and fusion wear brands which appeal to young audiences. Fast fashion turnaround based on innovative technology and materials at relatively affordable price has been the key to this growth.

124 media quotes THE COMPLETE GARMENT PROCESSING UNIT Contact:

Bhagirath DIRECTOR Mobile: 9910522224 C-103, Okhla Industrial Area, Phase -1, New Delhi - 110020 Phone: 41612716 / 41612717 Works: Prithala Dhatir Road, Village Dhatir, Tehsil Palwal, Faridabad (Haryana) Ph: 01275 - 260078 / 79 e-mail: neelkanth_apparels@yahoo.co.in / naplc103@gmail.com website: www.neelkanthapparels.in

“The idea of opening larger stores is to take the whole brand story out to the consumer. We plan to do this in the next couple of years.” Kamal Khushlani

“Our third quarter performance was strong and our year-todate results are at the high end of our long-term growth objectives.” Steve Rendle

Founder & Managing Director, Mufti

President and CEO, VF Corp

“With a focus on value creation, during the quarter we also announced the demerger of Lifestyle Business as a separate business entity.” Gautam Hari Singhania

““Many global fashion brands are entering the Indian apparel market. These brands are bringing in a new fashion wave, which is affecting the customer’s purchase pattern.” Nikhil Mohan,

“Interestingly, our first store in DLF Promenade, which raked in Rs 1.75 crore sales in its first month, is currently grossing the highest sales per sq ft in the world Tushar Goculdas

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