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21 Weeks Multi Channel Read Time Over 500,000 Branded Personalized Mobile Sites 250,000+ Digital Edition Unique Readers 5.5 Million Digital Edition Page Views 16,000+ Brand Centric Social Audience on Facebook Over 80,000 Opt-in Email Subscribers Nearly 30,000 Prom360 iPhone App Users Alexa Traffic Rank 5 TIMES greater than any other group • 1st and 2nd pages Google Rank for State Searches • Complete Designer Collections including front and back views and secondary colors showcased online & Prom360 • Dress of the Day Blog entries and online display ads
Your Catalog. IPA catazines dedicate the most relevant space to your BRAND IDENTITY Personalized and Powerful. Only catalog in our industry offering Personalized Calls to Action to prom shoppers Guaranteed Delivery. IPA's unique distribution process insures that 98% of our catazines, over 600,000 copies, will arrive in mailboxes within 4 days of mailing. Tracking and Reporting. Take the guesswork out of delivery with our nationwide seed tracking and automated email reports Advanced Lead Lists. IPA's advanced formula lead lists insure that our catazines will arrive in the most mail boxes Exciting and Engaging. Engage prom shoppers and create trends with tight mfg. focus, limited amount of designers, and fresh content Pass Along Readers. IPA catazines boast and incredible 21 weeks average read time
International Prom Association Digital Editions draw readers in and encourage them to engage with your brand in a measureable personalized setting that adds value to their online exploration experience and promotes viral marketing through multiple share channels including social, email and mobile.
• 5.5 MILLION Unique Digital Edition Page Views • 231,910 UNIQUE READERS for Prom 2011 • Over 200 linking sites in first 5 months of 2011 • Certified statistics gauge the incredible success of our digital editions
IPA DIGITAL CATAZINE EDITION
www.internationalprom.com
• First and second page rankings in state Google SERPs(ie. Pennsylvania Prom dresses) • Alexa Traffic Rank 5 times better than competition • Branded complete designer dress galleries including front and back images • Active article blog to engage readers( Ripley’s Museum turned to our site to find the teen designer of the Pull Tab Prom Dress) May 2011 • Digital Catazine Editions • Facebook is top 5 traffic source • Average time on site over 6 minutes
CLUBPROM PERSONALIZED MOBILE SITES GETTING PERSONAL WITH SUCCESS Not so long ago, teens gathered around the TV; now they surf the web, watch video, communicate and shop on personal, handheld devices. Shoppers have grown comfortable with--and even come to expect--a one-on-one dialogue with brands. IPA's ClubProm Personalized Mobile Sites are a smart way to engage shoppers in a cost effective manner and deliver communications that drive traffic and ultimately increase sales. Brands who have implemented strategic personalized marketing techniques have seen decidedly greater success over traditional stand-alone printed marketing approaches. IPA's perfect balance of traditional marketing and cutting edge personalized mobile-sites will keep you ahead of your competition!
DYNAMIC REPORTING AUTOMATED REPORTING FEATURES
AUTOMATED TRIGGER & BULK EMAIL PROM PERFECT TIMING Imagine having the power to automatically send shoppers a personalized message at the precise moment they are most likely to act on it. Our trigger based email and text components, powered by IntuitiveLink Technology, communicate insightful calls to action in a timely fashion to both existing customers and prospective new shoppers alike. • • •
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Thousands of Branded Personalized & Bulk EMail Distribution Automated Timed Trigger Email Responses to shopper activity Mobile Media Compliant to place your brand on the front page of mobile devices Social Share & Forwarding with Facebook & Twitter Over 80,000 teen opt in email audience to jump start your 2012 campaign
IPA Blog • RSS Graffiti link to IPA facebook • Active Article Feedback • Active RSS Users for Bulk Action Emails
International Prom embraces the social aspect of today's Teen Shopper. That's why we pride ourselves in having one of the industry's largest Facebook audiences at over 15,000 and growing! PROM is SOCIAL and that's why we incorporate the viral aspect of social sharing in every aspect of our marketing campaigns.
• 150 Million people engage with Facebook • The average Facebook user "likes" 4 brands per month • 36% of Facebook users who "like" or follow a brand say they would buy the products more often.
Continued social aspect of today’s Teen Shopper www.flickr.com/pages/internationalprom
With the launch of Prom360 in the fall of 2010, IPA became the first and to date the only prom group to add mobile to its marketing program.
Prom360 Features: • Over 26,000 active users in 1st qtr. 2011 • Multi-functional Complete Dress Galleries with Front Views, Back Views, Additional Colors, Favorites and Shares • Read & Share Fashion News and Trends from the International Prom Association Website • Read & Share all the latest from the International Prom Association Twitter Feed • Watch & Share videos from the International Prom Association AList Access Channel • Ultimate Prom Tools (Prom Budget, Prom Timeline, Prom Checklist, Layaway Calculator)
The future of advertising lies within the teen market. It requires that our shoppers be engaged with the content being advertised. In short, marketing to today's teen has become a bit science fiction and perception plays a significant role in shopper decisions. International Prom leads the industry in new technology and interlacing channels when driving store traffic for its members. From planting Quick Response (QR) Codes that drive traffic to your IPA Mobile Site, to using codes to activate social promotions within your adverting program, International Prom will keep you on the forefront of the physical world as well as the everchanging interactive teen world we live in today.