Ultimate 10-Ball Championship Proposal Overview The Ultimate 10-Ball Championship is a unique, ground-breaking billiard event being held to promote the sport and its players with the present and future in mind. That being said, this event has some basic and advanced promotional needs to meet for it to become a cornerstone of American billiard events. Additionally, all marketing, promotion, communications, and interactions utilized must be maintained at a professional level for this event to have its best chance for success.
Marketing and Promotion Several types of marketing and promotion techniques must be synchronized to achieve success. These techniques can all be performed by Inside POOL. The following types can be beneficial to this project: 1. Video: The use of video to promote before, during and after is crucial. 2. Print: Print advertising attracts positive attention that sets events apart from those that do not take their tournament seriously enough. 3. Web: Web advertising can deliver millions of impressions in a fast and costeffective manner. 4. Social: Social marketing is the backbone of viral marketing and every successful marketing and promotion plan includes at least some resources to focus on this presence. When performed correctly, these types of promotion are what can create a buzz. It will be this buzz that will make this event the topic of discussion as it approaches and the one to watch while it takes place.
Video Without video, no sporting event can ever expect to attract sponsors or maintain any long-term relationship. The Ultimate 10-Ball Championship needs promotion before, during, and after it occurs to achieve its goals. Professional-quality, pre-event promotion can be created and distributed throughout thousands of video and billiard web sites. These videos can inspire players to enter and spectators to watch. The sport of boxing makes use of this technique quite effectively, and before major bouts most of the world has seen some type of promotional video by the time the event takes place. This is practically unheard of in billiards, but events that do utilize this technique tend to be more successful.
Video promotion during the event is just as critical. Inside POOL utilizes relationships with Ustream, social networks, and Youtube to promote major events during the course of the event. Via these partnerships, Inside POOL tweets over one million Twitter users and notifies tens of thousands of Youtube and Facebook users about the event. This drives stream numbers and makes the event a social event simultaneously. Video promotion after the event delivers valuable impressions for sponsors via Youtube and 1,400 other video and billiard web sites. Additionally, the Inside POOL Magazine online edition delivers to 400,000 users on average.
Print Having a strong print presence is imperative. Print advertising, press releases, and promotional articles leading up to and throughout the event are key techniques that top promoters utilize to create more awareness and heighten anticipation of their sports events. As the largest print magazine in billiards, Inside POOL can provide these services for the event.
Web The most cost-effective and fast-acting form of advertising available today is web-based. Picking web sites that have visitors who match your customer profiles and those of your sponsors’ customers is the key to a successful online marketing campaign for any sports event. In the billiards industry, Inside POOL receives the largest number of web users who fall into targeted customers by a majority of professional marketers.
Social Everybody has come to respect social marketing in the last few years. The problem is that very few have managed to create a large enough social marketing base to accomplish anything on their own and very few people are responding to new accounts because the vast number of latecomers who resort to spamming techniques. Inside POOL created accounts and starting building social network users over four years ago and now has the largest combined social network in the billiards industry. We utilize this network to promote event before, during, and after with press releases and video releases.
Live Streaming Video Production Inside POOL currently produces live stream via Ustream. The channel has had almost 3,000 users watching a single match. The Youtube and Ustream channels form the base for our streaming operation, and we have achieved Partner status with both Youtube and Ustream. These relationships allow us to receive front page promotion for our streams on Ustream in order to attract more viewers while Ustream sends Tweets to their one-million-plus Twitter followers. Youtube permits us to upload files with virtually no limits and promotes our videos to be at the top of searches within Youtube and anywhere that Google Search is used.
Our stream utilizes a professional approach with multiple cameras, commentary, commercials, graphics, and intros and outros to create a polished viewing experience. Inside POOL also creates promotional videos that can be released before the event and includes all videos in the online magazine to enhance the reach and impact of the event.
Packages Bronze – Unlimited web press releases – Free Silver – Unlimited web press releases, social network promotion, web advertising, print press releases, 2 full-page print ads - $2000
Gold - Unlimited web press releases, social network promotion, web advertising, print press releases, 2 full-page print ads, video promo - $3000
Platinum - Unlimited web press releases, social network promotion, web advertising, print press releases, pre-event feature article, 2 full-page print ads, video promo, live streaming (2 events if possible), online magazine and Youtube video inclusion - $5000 plus 1 vendor booth, room and travel expenses for live stream crew
Press Services – Professional writer and photographer to compose press releases and news during the event. Additionally provide professional quality photos for web and print. All materials would become the property of the Ultimate 10-Ball Championship in order to maximize use by other media services - $1000 plus room and travel for the event