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ATHENS
MEDIA KIT
2014 Insider Publications Markou Botsari 16A, 117 41 Athens Tel/Fax: (30) 210.729.8634 | info@insider-magazine.gr | www.insider-magazine.gr
Media kit
2014
Insider Publications
Insider Publications is the market leader producing upscale, lifestyle magazines and guides. Athens Insider is published bi-monthly in English while Bonjour Athènes is published quarterly in French targetting upper income Greek and international readers, both visitors and long-term residents. Insider Publications also publishes magazines in French, Russian, Chinese and Turkish targeting premium clients from these markets as well as a magazine dedicated to Thessaloniki published 3 times a year.
ATHENS INSIDER: 6 issues a year Jan-Feb, Mar-April, May-June, July-Aug, Sept-Oct, Nov-Dec (Health and Wellness, Travel, Property, Food and Wine, Business, Green, Festive)
BONJOUR ATHENES: 4 issues a year Mar, June, Sept, Dec (10th anniversary special, summer, rentrée, fetes)
ATHENS
CHINESE INSIDER, RUSSIAN INSIDER, TURKISH INSIDER & ARABIC INSIDER: 1 issue a year Out on May 1
THESSALONIKI INSIDER: 3 issues a year Out on April 1, June 1 and November 1
weekly
Starting March 2014 the “Athens Insider Weekly”, produced by the editorial team of the Athens Insider magazine will be (exclusively) distributed with the International New York Times-Kathimerini English Edition in Greece and Cyprus. The Athens Insider Weekly will feature profiles of Greek and international personalities, business interviews, tips on travel, leisure, community events, culture, restaurants, gastronomy and other useful suggestions to enjoy the weekend. The Athens Insider Weekly will benefit from the extensive and unique INYT-K audience of around 15,000 readers and will cover a much-needed content gap in the market. Insider Publications
Media kit
2014
Insider’s View Insider Publications presents Greece as a sophisticated lifestyle destination of choice to Greek & foreign consumers. With a focus on shopping, art & culture, business, entertainment, food & wine, travel, plus a practical city guide with the best addresses, our magazines encourage readers to spend.
With equal readership among both sexes and over 60% of them belonging to the 34 to 55 age group (22% in the 25-34 category), Insider Publications reaches out to a segment untouched by the Greek press. With an estimated 18 million tourists visiting Greece every year and an English-speaking international community residing permanently in the country totalling 750.000, Insider Publications is the primary source of information for this target group. 45.000 readers rely on Athens Insider for information, news, reviews and as their guide to find out what’s on in Greece.
Insider Publications
Premium Distribution Media kit
2014
Media kit
2012
Distribution
Athens Insider, Bonjour Athènes, Thessaloniki Insider, Insider Weekly:
Luxury hotel rooms The only publications to be distributed exclusively in 22.000 guest LUXURY HOTEL ROOMS The only magazine of its type distributed in 9.000 guest rooms at 38 leading luxury hotels75 (see list). 25% Greek in guests rooms at over luxury hotels Greece AIRPORT LOUNGESAvailable Available in lounges lounges at El. Venizelos International Airport includingOlympic Olympic Air, Airport lounges at business of leading airlines including Airways, Lufthansa, British Airways, Swiss, Air France-KLM and Global Air Lufthansa, British Airways, Swiss, Air France-KLM and Gold Air
NEWSPAPER INSERT
Subscribers of the International Herald Tribune / Kathimerini receive Insider
IHT / KATHIMERINI500 foreign-language as an insert every othernewsstands month Newsstands in Greece
NEWSSTANDS 300 foreign-language newsstands in Attica Embassies & private clubs All major embassies, Chambers of Commerce, private clubs etc EMBASSIES & PRIVATE CLUBS
Subscriptions
All major embassies, Ekali Club, Marine Club, Piraeus Yacht Club
A large, loyal and growing subscription base of 6.000 subscribers
SUBSCRIPTIONS
A large, loyal and growing subscription base of 3.000 subscribers
Chinese, Russian and Turkish Editions: Divani Acropolis
Holiday Inn
NJV Athens Plaza
PARTNER HOTELSagencies In Greece and outbound travel agencies Incoming Travel Divani Caravel Athens Park Hotel Arion Resort & Spa Divani Apollon Holidayand Inn Attica in China, Russia Turkey Periscope
Sofitel Athens Airport The Margi
Athenian Callirhoe
Electra Hotel
Kefalari Suites
Philippos
Theoxenia Palace
InterContinental
Grande Bretagne
Metropolitan
Sol Melia
Westin Athens
Herodion
Mystique
Lycabettus
Yades Hotels
Cruises & Hotels Distribution at all our partner hotels and cruise ships Athenaeum Electra Palace Ledra Marriott Royal Olympic Twenty One including 1-day, 3-days and 7 day cruises in the Mediterranean Ava Hotel & Suites Fresh Hotel Life Gallery St. George Vedema Tourism Fairs Costa Navarino
Crowne Plaza onsulates C & GNTO
Insider Publications
Hilton offices
At all key tourism fairs and exhibitions across the world
Novotel Semiramis andTourism more... Available at all Greek Consulates and Greek National Offices
Premium Distribution
Media kit
2014
PARTNER HOTELS Ava Hotel & Suites
Eridanous
Life Gallery
St. George Lycabettus
Civitel Attic
Fresh Hotel
Metropolitan
Sol Melia
Civitel Olympic
Grande Bretagne
Novotel
Semiramis
Amalia
Coco-mat Nafsika
Herodion
NJV Athens Plaza
Amarilia
Divani Acropolis
Hilton
Ochre and Brown
Arion Resort & Spa
Divani Caravel
Holiday Inn Athens
Periscope
Athenaeum InterContinental
Divani Apollon
Holiday Inn Attica
Philippos
Titania
Athenian Callirhoe
Electra Hotel
King George
Radisson Blue Park Hotel
Twenty One
Athens Ledra Hotel
Electra Palace
Kefalari Suites
Royal Olympic
The Westin, Athens
IN ATTICA
in Thessaloniki and Chalkidiki Electra Palace Hotel Thessaloniki Mediterranean Palace DaiÎżs Luxury Living Makedonia Palace The Met Hotel Les Lazaristes Domotel The Excelsior Hotel Hyatt Regency Thessaloniki Hotel Nikopolis Porto Palace Hotel Holiday Inn Thessaloniki
City Hotel
Villas
Astoria Thessaloniki
Oceania Club & Spa
Aegean Melathron Thalasso Spa Hotel Eagles Palace Theophano Imperial
Alia Palace Luxury Hotel and Villas Athena Pallas Village
Palace
Sani Resort
Porto Carras
Sani Beach Hotel
Polis Hotel
Alexandros Palace Hotel
Possidi Holidays Resort & Suites Kassandra Palace
Pomegranate Spa Hotel Xenia Ouranoupolis
Sofitel Athens Airport The Margi Theoxenia Palace Crown Plaza
elsewhere in Greece Mystique, Santorini The Romanos, Costa Navarino, Messinia The Westin, Costa Navarino, Messinia Vedema, Santorini Rhodes Sheraton, Rhodes The Tsitouras Hotel, Santorini
Agionissi Resort
Kivotos, Mykonos
Olympion Sunset
Alexander the Great
Blue Palace, Elouda, Crete
Danai Beach Resort &
Beach Hotel
and more...
Istion Club & Spa
Insider Publications
Media kit
2014
Our Advertisers
High profile international and domestic advertisers include insider publications in their media planning airlines AIR FRANCE - KLM, GULF AIR, LUFTHANSA, TURKISH AIRLINES, AEGEAN
COSMETICS DIOR, KORRES, SEPHORA
BANKS ALPHA BANK, AMEX, AXA, BNP, CREDIT SUISSE, EUROBANK, PIREAUS BANK SOCIETE GENERALE, UBS
JEWELLERY & WATCHES CARTIER, CHOPARD, OMEGA, VAN CLEEF & ARPELS, ZOLOTAS, FOLLI FOLLIE
HOTELS GRANDE BRETAGNE, HILTON, ATHENS LEDRA HOTEL, INTERCONTINENTAL, SOFITEL, LIFE GALLERY, NJV PLAZA, ST GEORGE LYCABETTUS, THE ROMANOS RESORT, THE WESTIN ATHENS, THE WESTIN RESORT COSTA NAVARINO
RETAIL ATTICA, GAP, LACOSTE, LUISA, LUXOTTICA,
Insider Publications
Media kit
2014
WINES & SPIRITS
ABSOLUT, AMSTEL, BOUTARI, CHIVAS, DEWARS, FISCHER, HAVANA CLUB, JAMESON, JOHNNIE WALKER, MUMM CHAMPAGNE, MYTHOS, VEUVE CLICQUOT
FMCG FOOD AMITA, BARILLA, COCA COLA 3E, DANONE, FAGE, LIPTON, NESTLE, PAPADOPOULOU
AUTOMOBILES ALFA ROMEO, AUDI, CITROEN, FIAT, JEEP, LANCIA, LAND ROVER, VOLKSWAGEN, VOLVO
TECHNOLOGY COSMOTE, NOKIA, SAMSUNG, VODAFONE, WIND, SIEMENS, PHILIPS, VESTAS, ELPEDISON
ORGANISATIONS GNTO, OPAP, BENAKI MUSEUM
FMCG HOME Personal care DETTOL, DOVE NEO MAT, SKIP, VANISH
Insider Publications
2014 Media kit
2014
Ad rates for magazines
*
PER ISSUE Single page Half page Quarter page Double page spread Double half page spread
*
SPECIAL POSITION RATES
*
INSERTS
2.000 € 1.100 € 550 € 4.000 € 2.000 €
Outside back cover Inside back cover Insider front cover Facing contents page (single)
3.500 € 2.800 € 3.000 € 2.500 €
Per 1000
500 €
• The above rates are for advertising space only • All rates are for 4 color process and exclude vat and 20% national Advertising tax (aggeliosimo) • for special promotions. sponsorships, etc. please contact the advertising department on +30 210.729.8634 • production costs will be quoted sepArately
Insider Publications
2014
Media kit
2014
Ad rates for
ATHENS
weekly
Exclusive Advertising opportunities ATHENS
Advertise in the
weekly
for a month‌ or more!
A. Monthly Insertion
B. Monthly Insertion
C. Special Supplement
D. Monthly Package
4 Small banner ads per month
4 Quarter page ads per month
2 Full page ads per month
4 Quarter page ads
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+ 2 Full page ads per month Rate 10.000 Euros
Small banner ad: 6.5 cm width x 9 cm height | Quarter page ad: 16.5 cm width x 22 cm height | Full page ad: 33.8 cm width x 53 cm height
Insider Publications
2014 Media kit
2014
Digital ad rates
WEBSITE BANNER
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(per month)
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880 x 225 pixels Carousel 400 €
230 x 210 pixels 200 €
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NEWSLETTER
(twice a month, 22.000 addresses)
Newsletter exclusive to your brand 300 €
One banner ad in newsletter 100 €
Insider Publications
in 5 languages (English, French, Chinese, Russian, Turkish) powered by a search engine, with daily updates, on air from 1 April
al e n tio reec a n G , r e h t c n s of en I e ne r an h F i i T az , s h s g glis Ru h! a M En se, kis in hine Tur C nd a
Contact: Tel/Fax: (30) 210.729.8634 info@insider-magazine.gr Markou Botsari 16A 117 41 Athens www.insider-magazine.gr Find us on:
Insider Publications