A FITTING VENUE

New Partnerships And Companies Introduced To The Racing Community At Motorama

Stories by Bryce Turner

Junior Farrelly

Junior

Farrelly, Berne Workwear and Peavey Mart revealed a new partnership at the Motorama Custom Car & Motorsports Expo. The two brands will join together to sponsor Farrelly in various racing series this season.

Farrelly will run a full schedule in the APC Series, behind the wheel of his No. 72 Chevrolet, while also defending his Full Throttle Motor Speedway Late Model championship and running select events in both the Can-Am TQ Midgets and Great Lakes Legends Series.

Campaigning a black and orange paint scheme, with Berne Workwear and Peavey Mart branding, the team will look to increase the level of awareness that fans have with both brands. Peavey Mart is relatively new to Ontario, following the re-branding of TSC Stores, and both companies are connected through Berne Workwear being sold at Peavey Mart stores.

“I’m looking forward to the opportunity to work with two great companies, two established companies, to showcase their great products and showcase what the APC Series has to offer,” said Farrelly. “There’s a fanbase and excitement that surrounds the series that’s second to none… to get back full-time competing with them means a lot and it’s definitely exciting.

“It’s a new venture for me. I’ve said that it’s not a sponsorship, it’s a partnership; we want to be working together both on and off the track with each other to make sure we are maximizing the benefits we feel the program can offer.”