December 2016 by Insight Magazine

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December 2016

NEW YEAR’S

HOLIDAY

TEACH US HOW TO MAKE IT BIG

VS.

WHAT’S

HER

OWN

Winter Wonderland Celebrations

JUST

THERE!

JENNY TELLS

PLAN! Gifting

Made Perfect

STORY! Hot Winter Glam Looks

The Party Starts Here! Show-Stopping Ideas

THE BMW 5 SERIES WITH M-SPORT PACKAGE.

GET YOURS NOW OR NEVER.

The BMW 5 Series with M Sports Package: 2.0L, 4-Cylinder TwinPower Turbo engine gives 184hp output, Sports seats for driver & front passenger, Individual Headliner Anthracite, M-Aerodynamic Package, 18â&#x20AC;? M-Alloy Wheels.

Sheer Driving Pleasure

EDITOR’S

NOTE

Published Monthly By Insight Publishing House Limited, UK P.O. Box 362 Road Town, Tortola, British Virgin Islands. Tel: +4475-0745-3222

espite how the modern world may have diluted the meaning of Christmas with its materialistic festivities, there are still plenty of us who love and cherish this warm familyoriented time of the year and its calming ethos that encase our souls with ardour and fulﬁlment. As the bells of Santa Clause’s sleigh clink and clatter and our ﬁr trees’ ornaments gleam and glimmer, we’ll be commemorating our love for Christmas and the things we’re most thankful for: Family, Health and Success!

Egypt’s Representative Ofﬁce: 7 Ahmed Hosny St., Behind Raba’a, Nasr City, Cairo - Egypt. Tel: (+202) 240-14241 / 240-16358 010-6587-1115 / 010-6587-1116 010-6007-3537 Website: www.insight-egypt.com E-mail: mag@insight-egypt.com InsightMagazineEgypt insightmageg

(in)sight will be celebrating our zeal for achievement by bringing you the best of success stories that you may be hearing about for the ﬁrst time. While many of us may think of fame and fortune when success is brought up, we want to make sure you are properly introduced to other forms of prosperity; from women whose homecrafted designs made it global to ladies who managed to prosper in male-dominated career ﬁelds including banking and aviation!

Managing Director Nancy G Yowakim ngyowakim@gmail.com

And since winter is at its peak this month, you will not find a dearth in our pages of the latest faux fur trends, the most stunning boot collections and much more that will leave your jaw dropped. We’re confident you’ll enjoy our fun, but edifying, listicles of the most stunning Christmas festivals around the world along with some eccentric traditions that will change the way you see Christmas. You might also find our advice on success and how to make it big in the world helpful. Our sophisticatedly bold and beautiful cover girl this month is our dearest Jenny Esber, who has stolen our hearts through her role in ‘Sabaya’ (girls) and has made a perfect role model for working mothers. Be sure to check out her cover feature on how she’s fought her way to the top and stayed there! Don’t forget to give the less fortunate some simple gifts to make the end of this year memorable, spend ample time with your family and friends, and most importantly, be good and avoid making it on Santa’s naughty list!

Happy Holidays and Merry X-mas.

The Editor Nina G Yowakim n.george@insight-egypt.com 010-0102-3105

Editor-in-chief Maged Atteya mag.insight@gmail.com Editorial Department magz.insight@gmail.com 010-6587-1116 Editorial Manager Rania Ihab Editors / Sub Editors Staff Writers / Contributors Mayar El-Shamy Manar Soliman Art / Design & Website Designer Mohamed Maher Fashion Photographers Hussein Salman Sharbel Bou Mansour Event Photographer Atef Naguib Sayed Ahmed Advertising Department adverts.insight@gmail.com 010-6007-3537 Advertising Executives Karim Magdy Admin & Distribution Dept. 010-6587-1115 Admin Assistant Shaimaa Sobeih Mera Waheed

General Distribution: Al Ahram and on sale at newsstands, bookshops, major supermarkets nationwide & other outlets. Annual subscription fee UK£140, US$220, EGP500 (includes postage and shipping). Single copies are £2.50, US$4.50, EGP30. Group subscription rates available on request. Insight Magazine was founded in 1997 and is published monthly by Insight Publishing House Ltd, UK. Advertising and events deadline is the 10th of the month before publication. The publisher must be notiﬁed in writing of any reservations, cancellations or changes, 30 days before publication date. (In)sight Magazine does not assume responsibility for unsolicited manuscripts, photographs, illustrations or advertising material.

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©2016. All rights reserved. (In)sight Magazine is a registered trademark. Copyright here and abroad of all editorial content is held by the publishers: (In)sight Publishing House Limited, UK. Reproduction in whole or part is forbidden save with the permission in writing of the publishers.

Festive Season’s Celebrations...

Amr Diab, the best of belly dancing & oriental stars and much more! Celebrate the joyful season within the festive surroundings of Royal Maxim Palace Kempinski and embrace the jolliness of the season with all its blessings. Enthral your senses with an opulent culinary experience at one of our signature restaurants accentuated with an entertainment line-up, or even better, party the night away in our Christmas’s

Magic Mistletoe #2 with Super Star Amr Diab on 25 December 2016 and New Year’s at the Palace on 31 December 2016, with a line-up of your favourite oriental and local entertainment.

Let us put a happy ending to your 2016 For Christmas and New Year’s parties, please call 01159775662 | 01159775663 | 01159775664 | 01159775665 T +20 223 899 000

info.royalmaxim@kempinski.com

kempinski.com/royalmaxim

Royal Maxim Palace Kempinski First Settlement . New Cairo P.O Box 41 11477 Cairo Egypt

E N T T N S O C

DECEMBER

Pushing Hair to Its Limits: 5 Hair Mistakes You Need to Stop Doing

2016

JENNY ESBER Tells Us Her Story

INSIGHT EXCLUSIVE

Fatma Ghaly and Amina Ghali of Azza Fahmy Jewellery Nadine Khan, Heba Yousry and Ayten Amin Dallia Abdelmoniem Nada Akram Nouran Khalfa Inertia’s Ahmed El Adawy and Hussein Rifai Shady Khalaf of Studio ZAT Jude Benhalim Karen Nan Malak El Husseiny Omar Elsahy Dalia Amer Sarah Moussa

Must-Buy Christmas Gifts for Your Loved Ones

CALENDAR

Where are you going this December?

45 American Music Awards 2016’s Best and Worst Dressed

8 SPEND LESS, LOOK FLAWLESS!

18 JENNY ESBER TELLS US HER OWN STORY

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HEY IT’S OK

Pats on Your Back

Stunning Designer Shoes for an Affordable Price

38 56 Hey It’s Ok

FASHION FORWARD

Chokers: The Comeback Trend Get The Party Look Just Put On Pleats Sparkle and Shine: Sequined Wear Stunning Designer Shoes for an Affordable Price American Music Awards 2016’s Best and Worst Dressed

BEAUTY

Pushing Hair to Its Limits: 5 Hair Mistakes You Need to Stop Doing Spend Less, Look Flawless! Best Nail Polish For The Holiday Season

CHRISTMAS AND SUCCESS

Chokers: The Comeback Trend

DIY Christmas Décor We Love Must-Buy Christmas Gifts for Your Loved Ones Party is Over, Put on Your Pyjamas Christmas Recipes for an Exquisite Holiday Countries that Unconventionally Celebrate Christmas

Jolly-Up Your Home for Christmas How to Push Yourself to Succeed

Best Nail Polish For The Holiday Season

The Middle East’s Most Renowned Icons Our Favourite Quotes about Christmas and Success Quiz: What Kind of Success Will You See? 6 Non-Traditional Resolutions You Need to Make in 2017 So You Thought You Were Done? Dealing with PostEvent Depression Stunning Christmas Festivals Worldwide Survey: How Do Egyptians Deﬁne Success?

12 Get The Party Look

11 Sparkle and Shine: Sequined Wear

16 Just Put On Pleats

CHOKERS: The Comeback Trend DANNIJO Velvet, silver-plated and Swarovski crystal choker

DANNIJO Coraline velvet, silver-plated and Swarovski crystal choker

DANNIJO Harrison printed cotton-voile, silver-plated and Swarovski crystal choker

DINOSAUR DESIGNS Stone leather, gold-ďŹ lled and resin necklace

KENNETH JAY LANE Velvet, silver-tone and crystal choke ERICKSON BEAMON Awaken gold-plated choke

ROSANTICA Yucatan gold-tone, quartz, silk-chiffon and wood necklace

Welcome to the ultimate 90â&#x20AC;&#x2122;s trend that sets us all the way back to choker necklaces, from velvet and lace Victorian styles to leather, metal and gold. Chokers are definitely a trend this season that can spice up your look.

TOM FORD Gold-tone and leather choker

SAINT LAURENT Gold-tone choker

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We know that you already spent a fortune on your look these holidays; we just picked the best products with affordable prices, which will give you the exact same look you are wishing for, but without spending your entire income on it.

Sonia Kashuk Eye Couture Eye Palette

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R C ev Ma olor lon tte bur Ba st lm

Eylure Ind ual La ividshes

Lâ&#x20AC;&#x2122;OrĂŠal Gloss

SPEND LESS, LOOK FLAWLESS! Maybelline Eyeshadow Maybelline Master Prime in Blur

Revlon ColorStay Concealer

Flower Beauty Ultimate Foundation

TheBalm Colour Riche Lip Balm

Wet n Wild Bronzy Shimmer

Rimmel London Pressed Powder

Sally Hansen Airbrush Legs

Nyx Baked Shadow

Neutrogena Bronzer

Rimmel London Eyeshadow Stick

L’Oréal Infallible Lacquer Liner

STUNNING DESIGNER SHOES FOR AN AFFORDABLE PRICE No one can resist the joy of owning a pair of luxury brand shoes, but not all of us can afford such luxury shopping. Fortunately, we can have the look without a hole in our wallet. Thanks to the brands who brought us designer products for a relatively affordable price; below are lower cost versions of the main brand which you can spend less on but still look as fabulous. H&M Patent Sandals

GIANVITO ROSSI Siver Mitalic Pumo

BALMAIN Black Lace Up Boot

PHILLIP LIM Silver & Malbec Knotted Sandal

H&M Ankle Boots CHARLES & KEITH Leopard Ballerina

H&M Leather Court Shoes

AQUAZZURA Leopard Flat

LOEFFLER RANDALL Red Unkle Tie Sandal

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H&M Platform Sandals CHARLES & KEITH Burgundy Boot

PHILLIP LIM Burgundy Boot

Sparkle anD Shine This winter is looking to be sparkly one, and not just for evening wear. Dressing up with sparkle is fun and flirty allowing for one’s inner vixen to shout out. The always beautiful sparkle on evening gowns and cocktail dresses is always on trend but for 2016 the sparkly sheen has found its way to adding new dimension and attitude to casual wear as well.

SONIA RYKIEL Sequined crepe jacket TOM FORD Open-back sequined tulle top JENNY PACKHAM Cape-effect sequined silk mini dress SONIA RYKIEL Cropped sequined wool sweater

CHLOê Sequined georgette straightleg pants

MICHAEL Michael Kors Sequined tulle mini skirt

DOLCE & GABBANA Sequined tulle top EMILIO PUCCI Sequined tulle jacket

GET THE PartyLOOK Holiday season has finally arrived and so you better keep your looks in check, maybe even match them with your personality this season. Think party dresses for all dress codes ,gorgeous clutches to carry from dinner to after dark and shoes to dance the night a way in.

LIZZIE FORTUNATO Gold Collar Necklace

YVES SALOMON Black Fur

ZIMMERMANN Sky Cocktail Dress

e c n a g Ele the is e Clu

GIANVITO ROSSI Black & Gold Sandal

STELLA MCCARTNEY Nude Shoulder Bag

it p e e K ple Sim SAINT LAURENT Black & Silver Wallet AQUAZZURA Black & White Sandal

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GALVAN Silver Satin Dress

etro R e Th ythm R

Lace p Me U SONIA RYKIEL Silver Link Earrings

CHARLOTTE SIMONE Black & White Scarf

MARK CROSS Black & Gold Clutch

GIANVITO ROSSI Silver Metallic Pump

AQUAZZURA Black Lace-Up Sandal ALESSANDRA RICH Black Lace Dress HUNTING SEASON Black Croc Clutch

k o o L Girly

y x e S The ne O REBECCA DE RAVENEL Red Earrings

GALVAN Blue Layered Dress

HARLEY VIERA NEWTON Pink Dress

J.W. ANDERSON Two Tone Bow Ring

SAINT LAURENT Black Embelished Bag

GIANVITO ROSSI Black Pump

OLYMPIA LE-TAN Clutch

ALESSANDRA RICH Black Rufï¬&#x201A;e Dress

DOLCE & GABBANA Silver Sequin Shoes

it H d e R

r o F o G ck Bla

LIZZIE FORTUNATO Cherry Tassel earring

MARNI Black Pearl Necklace

HILLIER BARTLEY Black Bunny Clutch

VALENTINO Red Evening Dress

SAINT LAURENT Red Mini Heart Bag

MARNI Black Pearl Necklace. jpg

GIANVITO ROSSI Red Pump

TABITHA SIMMONS Black Ballerina Flat

s n i u q e S

PHILLIP LIM Sequin Dress

Shine On VALENTINO Black Quilted Bag

MARK CROSS Small lack ag

VALENTINO Nude Star Dress

JENNIFER FISHER Silver Choker

GIANVITO ROSSI Black Sandal

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DOLCE AND GABBANA Gold Chandelier Earrings

GUCCI Matallic Sandal

JUST PUT ON PLEATS Whether they have knife accordion, or super fine crystal pleats, these precisely folded tops, bottoms and dresses take on a sophistication form with feminine detailing or with a trace of metallic and shine generates sexiness that has a hint of reserve.

GUCCI Pleated mini dress

MARKUS LUPFER Brana leather-trimmed pleated lamé skirt

TOP SHOP PETITE Pleated Foil Lace Skirt

TOP SHOP Long Sleeved Pleat Wrap Dress

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TOP SHOP Tall Belted Plisse Jumpsuit

DODO BAR OR Pleated metallic ﬁl Coupé organza mini skirt

GUCCI Pleated printed silk-satin skirt

Pushing hair To iTs limiTs: hair misTakes you need To sToP doing nothing says successful like a head of shiny luscious locks you can flaunt in front of your rivals. Well, that, and no matter the context, no one would mind having healthy hair that wouldn’t fall out in piles every day in the shower. you might think you take good care of your hair by not smothering it using heat tools on a daily basis, but it takes a lot more than that to save your hair from frying, dying and falling out. here are common mistakes most people do to their hair that they need to cut down on.

TighT Buns and Pony Tails

Sometimes your hair is too greasy to wear it down, you’re too lazy to style it, or you’re just looking to wear it differently for the day. There’s nothing wrong with putting it up in a high bun or a pony tail but the trick is using the right hair bands. Those trendy plastic coil phone bands look great, but are actually slowly but surely tearing your hair from your scalp. Make sure you use coated elastic hair ties; ones that are tight enough to hold your hair together don’t feel like they’re pulling your hair at the scalp. Pulling hair from the roots can eventually cause receding lines, mild to severe hair fall, and even alopecia.

shamPooing hair Too ofTen

Yeah, yeah. You already know you shouldn’t be washing it every day, but you might have learnt wrong. What you should be avoiding is shampoo, not washing it altogether. There’s no such thing as having to wash your hair X times a week because everyone’s hair is different. If you have a greasy head, you can wash it as often as every other day –that is if you use either sulfate-free shampoo or cleansing conditioner. Remember that dirty hair is more likely to fall out due to clogged pores. So keep that hair clean!

you’re Brushing your hair all Wrong!

A lot of people don’t realise this, but when you wake up with a tangled head of hair, you should not be brushing it from top to bottom. That way you’re basically just dragging the top knots all the way down to bottom until they grow into one massive lump that you aggressively attack with your narrow toothed brush. Always use a wide toothed comb to untangle your bed hair. On another note, you should always section your hair before brushing it gently and slowly from the bottom and work your way up through every section. You’ll see how there will be much less hair in your brush!

hair groWs, iT’s okay To Trim iT

You need to be aware that the more split ends you have, the longer it will take for your hair to grow longer. That’s why you need to trim about a centimeter every three months. The average hair grows from a centimeter to three every month depending on its condition. Your hair has a budget when it comes to nutrients, so when your hair is split, it still receives the same amount of nutrients that your body has saved for you, but the damaged bits get most of them. So bear in mind it’s going to grow less than that if you hold on to those damaged ends that you cannot repair. Make sure you trim your hair using professional hair scissors, else you might just end up with more split ends.

hair diTch The aTTenTion is hairsPray a musT

Long hair especially needs attention because your hair’s natural oils hardly reach your hair ends, so you’ll have to oil it yourself at least twice a month, and ideally twice a week. It’s impossible for most of us to stop dying our hair or flat ironing it, so our best bet is to just makeup for the damaged protein by applying a natural protein treatment once a month. A hair mask made of a whole egg with equal parts honey and olive oil does miracles to thinning hair!

We get it, too. Sometimes it’s too humid outside and you cannot help but want to put your hair in place; however, you should know that the prolonged use of hairspray and hair mousse could cause some serious premature graying before you even reach the age of thirty due to its high content of alcohol, which strips your hair of its natural pigments. To keep your hair in place without essentially killing it, try replacing your conditioner with a good quality deep conditioner that ever so slightly weights your hair down and moisturizes it enough not to stand on end.

Jenny Esber By: Mayar El-Shamy

The stunning Syrian actress, nutritionist and mother of a beautiful daughter, Jenny Esber, is a true icon of spontaneity and charm. You see her showing off her jaw-dropping posture in breathtaking photoshoots and starring in our favourite shows, but off the set she’s not the diva you’d picture her to be; when Esber isn’t gracefully perched upon a luxurious sofa for a shoot, or being filmed for her latest TV series, she’s spending quality time with her daughter and enjoying the beauty of mother nature. Check out our interview with Jenny Esber on her career, personal life, and how she climbed the ladder of success.

ell us about yourself and the talents you’re known for.

I’m an extremely downto-earth person, and I like to stay away from diva life as much as possible. Yes, I’m an actress and I love my career, but I like this fact to stay on set and separate from my personal life. I also don’t let my career affect my friendships, habits and hobbies. I try to stay in touch with my old friends as much as I can and to find the time to exercise and write poetry among other things. As for my talents, I have been quite flexible and passionate about fitness since I was a child, which is why I’m often casted as a fit person. I’d also like to think I’m talented when it comes to writing poetry and prose pieces; I have written an anthology called “Lahazat Untha” (A Woman’s Moments). I was also very interested in music as a child; I play the 20 insight

TELLS HER OWN STORY Saxophone.

How did you discover your passion for acting and arts in general?

I have discovered my passion for acting at around the age of ten. Back then, I loved to look through magazines and learn about Marilyn Monroe and Elizabeth Taylor, watch their movies, see myself in their place as an actress, and reenact their roles in front of the mirror! I remember telling my mum when I was only eleven that I wanted to become an actress and she just laughed at me. I came from a family with no interest in Arts and Cinema, with my father being a professor and my mother an architect. But still, I pursued my dream after graduating from university, where I majored in Physical Education and Nutrition because I felt something was missing in my life, and I knew it was acting.

What kind of rumours and misconceptions do you have to endure?

It’s normal for someone who works in cinema -actors and actresses in particularto be exposed to rumours. They never really bother me or hurt me because I don’t let them, but some of my least favourite are ones about my personal life, be those about my social relationships or rumours about having plastic surgery –things of that sort.

What obstacles did you have to face on your road to fame?

My obstacles were too many and possibly more challenging than what someone else normally would have faced. You see, I spent my teen years in Ukraine, so the Middle East was a bit of a culture shock to me. I also had troubles speaking Arabic, so it was learning a new language alongside being exposed to a ﬁeld I knew nothing about. Until today, we, as actors, still face everyday obstacles of exerting all of our efforts for the sake of our career. If you’re not ﬁlming something, you’re working on your public relations and interviews and so on. When

you love what you do though, they don’t pose that much of a threat to you.

How do you manage to juggle between personal life and business? I try as much as possible to give both my personal life and my career the attention and effort they need; there’s no other way around it, as I have a daughter and I know I am responsible for her and need to be there for my family. Sometimes my career takes up too much of my time, but I try to make it up for my daughter eventually. It’s also all about quality over quantity; I don’t accept every offer I receive, I just try to pick roles I know I can ace.

Tell us what a day in Jenny Esber’s life is like. When I don’t have to work, I spend the day with my daughter. She wakes me up early in the morning and we always go out for lunch and quality mother-daughter time; I also try to visit my family as often as I can. If I have to be on set, it’s usually after my daily ﬁtness routine and I often end up coming back home past midnight when I just want to wipe off my makeup and get some sleep.

Which one of your works do you consider a great breakthrough in your career? I think Sabaya (Girls) was my greatest breakthrough! I was one of the protagonist stars and the show itself was a huge success. It was especially important to me because people loved my character and were able to relate with her on the course of ﬁve years.

What are your ultimate keys to success? My keys are patience and conﬁdence in my abilities! I have always known that if I

“... everything I try to offer through my acting career is truly for all of you. I’m absolutely ecstatic every time I hear that someone appreciates my work.”

could just wait and work on my dreams, I would make it big and my name would be out there. You also have to keep working hard or your trail blaze will eventually be extinguished.

What is your opinion on Middle Eastern cinema?

In the Middle East, people give actors and actresses more credit than anyone else, which can both be unfair and overwhelming to the actors. Other than that, I personally think Oriental cinema is quite unique in and of itself, which is something I can really appreciate.

If there was one thing you could have known before starting from square one, what would it have been?

One thing I would have loved to know was where I eventually ended up and how everything worked out for me, which was thankfully all in my favour.

What advice would you give to aspiring young artists?

My advice to those who read this is to never give up on your dreams and to just work hard until you achieve whatever you dream of. Don’t make failure depress you because it’s only temporary!

A word for your fans… Photography by: Hussein Salman Hair and Make up by: Majid Zahr Jewellery by: Dunia Diamonds

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I’d like to tell your readers and my fans that everything I try to offer through my acting career is truly for all of you. I’m absolutely ecstatic every time I hear that my fans appreciate my work.

MY KEYS TO SUCCESS are PATIENCE and CONFIDENCE in my ABILITIES! I have always known that if I could just wait and WORK ON MY DREAMS, I would MAKE IT BIG and my name would be out there.

AZZA TAKING THE GLOBAL SCENE BY STORM

Ms Azza Fahmy and her daughters

FATMA GHALY How did you manage to take Azza Fahmy Jewellery global? For us, it was seeing the potential in our unique creations. I believe in our brand too much that I knew it had to be celebrated globally, not just regionally. It’s important that, as we expand, we have to research every market individually with its trends and dynamics and see how we can adapt our product accordingly without compromising our design essence and core brand values. That was and always remains our biggest challenge. The brand has also been acclaimed by international publications like Vogue, Financial Times, Vanity Fair and CNN, in addition to being favoured by many global celebrities including Naomi 24 insight

Inspired by Egypt’s rich holistic culture, Azza Fahmy Jewellery’s multifaceted productions are a meticulous amalgamation of cultural legacy and contemporary glamour that put every woman’s unique body on centre stage. Azza Fahmy’s daughters and the young faces of the sumptuous brand: Managing Director Fatma Ghaly and Head Designer Amina Ghali were kind enough to take a break from their ground-breaking creations to talk to us about how the brand achieved such a global success. Campbell, Rihanna, and Vanessa Williams to name a few. Further to Fashion collaborations, as a brand that celebrates world cultures, we also embark on cultural collaborations, two of which were Bespoke collections for the British Museum.

Why are collaborations so important for the brand and why have they become a successful factor in your global expansion? Can you name a few?

Collaborations provide such a great opportunity for designers to expand their business horizons and push each other’s design envelopes; we place a lot of value on our global collaborations and long-term partnerships. International collaborations have been part of Azza Fahmy Jewellery ever since we set out for London Fashion Week and New York Fashion Week with renowned designers

FAHMY JEWELLERY Amina Ghali backstage at London Fashion Week- Azza Fahmy for Matthew Williamson 2015.

like Julien Macdonald, Preen, and recently Matthew Williamson. Further to fashion collaborations, as a brand that celebrates world cultures, we also embarked on cultural and educational collaborations, two of which were bespoke collections for the British Museum’s exhibitions.

Tell us about your current and future plans for Azza Fahmy Jewellery. Any big projects in the pipeline? Our focus is on international expansion. Naturally, our shift and directions are towards growing our online presence and using it as a main channel.

How do you deﬁne ‘luxury’ when it comes to jewellery?

Our luxury, or how we deﬁne it, is creating something personal for our clients. Having a relationship with them, and most importantly creating a personal and emotional connection and experience with the jewellery. This gives them a unique and enriching experience.

What’s next for Azza Fahmy?

This coming period, we continue to focus on our global expansion via retail growth, while placing a lot of focus on our online presence as well.

AMINA GHALI What ﬁrst sparked your interest in jewellery design? I’ve always been interested in art, but I knew for sure that I wanted a career in jewellery design when I designed my

ﬁrst piece during my studies at Alchimia, Contemporary Design School in Florence, Italy.

How would you deﬁne Azza Fahmy Jewellery design ethos?

Whenever you pick up a Azza Fahmy Jewellery piece, the DNA of that piece is always evident, whether it is our famous mix of sterling silver and gold, our calligraphy, or detailing and craftsmanship. Our jewellery is not just something pretty you wear, it’s something that tells a statement and a story on its own. Reviving heritage, art, research and time-honoured techniques.

How do you approach your designs? And what are your favorite materials to work with? Approaching my designs is one of the most challenging parts of my job. On average, a collection takes about 18 months to come to life. The journey begins with extensive research, with the help of trend forecasters and stylists. The collection starts slowly coming together in my head, and I am constantly on the look-out and inﬂuenced by catwalks. Jewellery is very much integrated in the fashion scene; one can’t go without the other. I love working on the mixes of sterling silver and 18 kt gold, and I enjoy travelling to India to pick out the stones that we use for our collections.

personal with a story she can connect with.

Name your favourite piece, and why?

In every collection, I have a favourite piece. My favourite piece in my latest collection would be the Nature Hoopoe Collar; it took an extreme amount of effort and thought. It is exactly how I would imagine nature to look like if it grew on people.

Tell us about your latest creations for Azza Fahmy Jewellery and the inspiration behind them. With the Wonders of Nature Collection, I was inspired by the perfections within the imperfections of nature. Nature is inﬂuencing the fashion and jewellery design scene big time as a growing global trend and was a natural progression from our ‘Third Eye on the Universe’ trend we released last year that celebrated cosmic elements.

Who are your favorite designers?

What collections are you currently working on?

What kind of person wears Azza Fahmy?

Launching very soon is the latest collection from our Limited Edition line and we’re very excited to release our capsule collections this Valentine’s and Mother’s Day seasons.

Theo Fennell, and Miriam Haskel.

A woman who is unique; one with a preference for jewellery that is different and

NADA AKRAM

OnNothing Her Fashion Taste and beauty Favorites says success more than looking the part! Nada Akram tells us her favourite beauty pick-me-ups that she absolutely cannot do without. We love all her choices! Compelling fragrance

…

Dior’s Hypnotic Poison.

Beauty fix Shoe haven

…

Sephora lipsticks. …

…

Suit trousers.

I can’t leave home without … My phone.

Favorite nightspot Anywhere that serves delicious food.

…

Favorite trendsetter …

Favorite accessory Big purses!

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Jeremy Scott!

Elie Saab

Favourite street style

Favorite runway designer …

Timberland

…

Beauty tip …

Heat-free styling for hair.

Best NAil Polish for the holidAy seAsoN Smith & Cult in Shattered Souls

Zoya in DuoChrome Navy

OPI Nail Lacquer

Tom Ford in Coral Blame

China Glaze in Luxe And Lush

Dolce & Gabbana in fuchsia

A cooler season is here, and that means a slew of brand new nail shades have already begun to hit shelves, a new set of moody hues from blues and nudes to a range of reds, oranges and greys. Be fearless in your colour selection with this list of high powered products Burberry in Imperial Blue

Yves Saint Laurent in Silver Glitz

Whim in Indigo Water

Oribe in Violet

JUDE A LEGACY OF MODERN ARABIC FASHION Jude Benhalim’s striking jewellery designs look like they’re straight out of an Arabic Musée des Merveilles. Mixing Arabic calligraphy with modern fashion, J’s Designs hybridize culture with international trends to reflect the bold, yet elegant character of modern Arab women. We had the pleasure to speak with the mastermind behind this sumptuously unconventional brand, and she has opened up to us about the secrets behind her iconic designs.

By: Mayar El-Shamy

hat can you tell us about yourself and your business?

I founded my jewellery brand six years ago at the age of 17. It took one creative design project in high school to motivate me to pursue jewellery design –that was when I established this business with my mother and partner, Rana Alazm. Having lived my entire life in Egypt, I grew up in an ideal environment for pursuing design; with my mother working in the fashion industry and my father an architect, my work is inspired by an amalgamation of architectural constructions and modern fashion.

What do you major in and how has it helped shape your style?

I studied ﬁlmmaking in the American University in Egypt. Although not related to jewellery design, it opened up my eyes to many gender related ideologies that became a major conceptual force behind my brand; it led me to create pieces that encourage and empower women to embrace and express their individuality. 28 insight

BENHALIM

Is there something that drew you into designing in general and jewellery design in particular?

It was actually a school project that drew me into designing. As part of the IB program in High School, I had to complete a creative design project of my choice. Since jewellery was always a big interest of mine, I chose to make a debut collection of beaded jewellery and sold it at a bazar exhibition for charity. The event was a big success and everyone was very encouraging of my work and thought it was impressive, especially because I was only 17. That’s what gave me the ﬁrst push to turn this project into a start-up business.

How far do fashion trends inﬂuence your designs?

My designs are inﬂuenced by fashion trends to a great extent. I always try to make sure my work can meet international fashion standards while bearing in mind that trending fashion is key to this.

Where do you draw your inspiration from?

My designs are aesthetically inspired by modern art and architecture; sharp edges and abstract constructions. I ﬁnd inspiration in almost everything around me. There is always a starting point, usually a space that inspires me, where I draw my inspiration from. My designs end up being a very abstract interpretation of that space; how I visualize it. Conceptually, each collection builds on the one before it, creating a pattern; a journey towards ultimate individuality. I design each piece of jewellery with a fearless female spirit in mind. Inspired by her journey, each design is an expression of this muse and each collection moves with

her, reﬂecting a speciﬁc sequence from her ongoing story. Beginning with her curiosity, she starts to explore spaces outside of her comfort zone and through these experiences she grows, discovering new and exciting ways to feed her soul.

In your opinion, what makes your brand unique?

I always make sure to create unique designs that mix traditional Arabic art with modern-day trends, and that is what essentially gives my brand its uniqueness. The modernization of Arabic calligraphy in jewellery is what gives my work its boldness amongst other designers. The materials used in my jewellery are a meticulously chosen combination that also gives my work a high sense of uniqueness; mixing sterling silver and goldplated brass with custom-made resin stones. Each of the coloured stones are custom-designed and handmade from a special resin material particularly for my jewellery. It is also the signature element that deﬁnes my designs and makes them instantly recognizable.

ing to juggle my work and my studies. It would become stressful at times, but thanks to my mother and business partner, I was able to ﬁnd a good balance between the two.

How would you describe the women who wear Jude Benhalim? The woman that wears my jewellery plays a major role in the design process. She is conﬁdent, bold and daring, and that is what my designs speak for. I want the woman who wears my designs to always empower her individuality and feed her curiosity.

Do you have a favourite item among your own jewellery collections? My favorite is the Silver Bullets collection because it symbolises an armour, which is the epitome of what my brand stands for. It is my signature collection and best-seller and will always be a special collection to me.

What fashion icons do you look up to the most?

What do you envision for the future of Jude Benhalim as a brand?

What are your favourite jewellery pieces to design?

I hope that the brand will be competing among international names on a global level one day. I believe that the mixture of Arabic culture with Western modern fashion is what allows my brand to really stand out in the international market.

Fashion Icon Iris Apfel. I would love to see her wear one of my pieces one day.

I love the design process in general, so I don’t really have a speciﬁc preference. I think seeing my sketches come to life is the best part of it all.

Did you have to face any obstacles on your way to making your name a brand? I think the biggest challenge was hav-

Anything you would like to say to fans of your brand?

Just that they should stay tuned for my upcoming collection! It is quite different than anything I’ve ever done and I’m very excited to share it with you.

BATOOL AL DAAWI A GLIMPSE THROUGH HER LENS We had a brief talk with the founder of Blow Creative Studio, and she’s hell a lot more inspirational than we had imagined. She’s always had a passion for Arts; her interests developed from fashion to filmmaking, and finally to photography, where it did not take her long to find her feet before founding her own business. Here’s what Batool Al Daawi has to say on how she learned so much at such a young age and why she chose this career path. Tell us about yourself and your business. Batool Al Daawi

I’m a fashion, commercial and celebrity photographer. I’m also a ﬁlmmaker based in Cairo and I work in the U.A.E as well as in Lebanon. I’m the founder of Blow Creative Studio - a video and image production company in Cairo.

Why did you choose this career path?

I’ve always loved photography since I was very young, but used to be more into painting and fashion design. After my studies in film and broadcasting, I realized that photography combines my passion for film, storytelling, cinematography, directing, fashion and painting - all in one field. So I began my self-teaching journey until I reached a point where I realised I needed proper education, that’s when I set off to New York City where I studied photography and filmmaking and at that point, I fell more in love with what I currently do.

What inspired you to start Blow Creative Studio? I found myself forced to produce my own work from the very beginning before I taught myself how to produce shoots. As time went by, the team started growing and more photogra30 insight

phers and stylists came to join, so we started training the talents and bringing in more talents to join us. Eventually, we developed into a full production team that produces TV, digital content, ATL, BTL advertisement, photo-shoots and more.

How would you describe your style? I think it’s edgy and dark, but it also depends on what I’m shooting and on my mood.

What’s the secret to your success? How did you manage to get so far?

I don’t know, I’m still too young to ﬁgure out a secret to success; I don’t even consider myself one who can deﬁne it, but I think learning helps a person succeed in general. There’s no limit to education; I keep teaching myself and learning or taking courses whenever I have the opportunity. I read books, watch documentaries and movies; I experiment a lot and I always try to scrutinize my work to see what I can do better. I also don’t like to compare my work with others’; I don’t like to think that there’s some sort of competition. I believe one of the things that makes someone succeed is when they invest in themselves and don’t waste their time or effort thinking about others’ work, and instead make use of that time and effort to spend it on bettering their skills.

What were the biggest obstacles you had to face to get where you are now?

It wasn’t easy at all and it still isn’t! Definitely being a young female made things more difficult in a male-dominated field. When I started working, there wasn’t really a big fashion scene in Egypt; only very few designers and stylists who used to work mainly in the fields of TV, ads or with celebrities. Our shoots were not something you’d see in Egypt, so it was difficult to convince clients to let us create new ideas and introduce fashion editorials properly in Egypt.

What is one thing you wish you knew before you started from square one?

I guess it’s that I don’t have to stress a lot about work or let it affect my health or well being.

What do you do whenever you start to lose hope?

sometimes, which is difficult for a lot of people in other fields to understand. I think eventually most of your friends and circle become ones from your field. You just end up hanging out with people from work at the same locations. I also try to see my family and friends as much as I can, but it’s not that easy.

This happens every now and then for any artist, especially in a country where we don’t have that many opportunities. I usually travel to get inspired or see new places or faces, and I go back to my old working place to try and remember why I started and how; it really helps a lot because there’s always a soft spot for your starting point, especially if it was one that made a difference at the time and was the reason you are where you are now.

I’m grateful that I’m doing what I love: photography and ﬁlm, but I guess it would still be fashion design as I had been designing for years before I stopped a few years back.

How do you manage to juggle between your business and personal life?

What advice would you give young entrepreneurs?

It’s very challenging, honestly. My job sometimes requires me to be on set for more than 12, and up to 16 and 18, hours

If you were not involved in this ﬁeld, what else could you be doing now?

Have all your dreams come true, or is there more you plan to achieve? Absolutely not, I’m still starting!

Never stop learning and trying; learn from everyone and everything; get inspired, but never plagiarise anyone’s work!

IN CONVERSATION WITH NADINE KHAN, HEBA YOUSRY AND AYTEN AMIN: ON THE MAKING OF THE SEVENTH NEIGHBOUR After director Heba Yousry came up with a compelling idea for a TV series, Ayten Amin and Nadine Khan were invited to chip in and simultaneously direct the upcoming series ‘The Seventh Neighbour’. We were curious as to how the three masterminds managed to work in sync and harmony to produce such a great work together. Check out what they have to say on ‘The Seventh Neighbour’ and how they got together as a team. By: Mayar El-Shamy

Ayten Amin, Nadine Khan and Heba Yousry

How did you ﬁnd one another?

Ayten: I’ve frequently met Heba during screenings, but we were not close until we worked together on ‘Villa 69’, and I wanted her to work with me as an actress. We became close friends and wanted to continue working together as directors and actresses. Until now, I always ask for her opinion on the work I’m doing. As for Nadine and I; I used to work with Mr. Khan so I was introduced to Nadine through him. During the Revolution, we used to meet a lot when both our films were screening at the same time and we admired each other’s works. We’ve become friends since. Heba: I met Ayten when we worked on ‘Villa 69’. So, I knew her from the very beginning because our films were screened together, but we only became close during the film and later on travelled together to Alexandria. She stayed over at my aunt’s place and that’s when I told her about the idea for the series. I asked her to work on it with me, since I don’t like to direct too many episodes, and she 32 insight

agreed. As for Nadine, I met her while participating in the viewing committee at the Ismailia Festival. Ayten is the one who recommended Nadine to join us and so we ended up working together.

What did each of you major in and how has it helped you become this good at what you do?

Ayten: I studied Commerce in English, which is not exactly related to film studies. I used to work in a bank while aspiring to work in cinema, but I did not know where to start. I started looking for places where I could learn about filmmaking. I didn’t major in directing at first, as I wasn’t sure what I wanted to specialize in, just that I wanted to work in the film industry as a whole. I majored in screenwriting, until I discovered that although I loved it very much, I wanted to become a director. Heba: I’m a graduate of the Film Institute. I worked on several short films that

won awards; I made a film about prostitution in Egypt while I was still enrolled in the Institute, as well as a film called ‘Eshk Akhar’ (Another Love). I also made a film called Settou Zad, My First Passion with Misr International Films, which won the State’s Encouragement Award. I won two awards at the Rencontres de l’Image Festival, the First Prize and Best Actress award, which The late Mr. Mohamed Khan was one to present me with himself. I have worked as an assistant director for five years with Mr. Sherif Arafa. All of those experiences have taught me so much. During this coming series, I know that I’ll learn new things. Practice is what teaches you. You can learn a lot from professionals; I learned from someone like producer Marianne Khoury that I have to continue working no matter what. She stood by me in situations that were not work related and she is someone I trust very much. You also learn how to discover your mistakes and fix them through practice.

Do you ever have clashing opinions and ideas? If so, how do you settle things? Nadine: It is natural for a clash of ideas to take place, especially since three directors are working on one project, but those happen in a civil way. A difference in opinions is not a clash, there’s a difference between the two! Of course, our opinions varied, but we worked through them and resolved them just ﬁne.

As directors, what do the three of you have in common that helps connect your ideas in one piece?

Nadine: We’re three different directors and our work is mostly character-driven. Even if the character is in the form of a place as in the case in my film. We handle that in depth, in the same manner, but at the same time each one of us has a different style and I think that it is in fact beneficial. Ayten: What’s in common between us is our sense of humour, that’s what tied me to Heba at first, and it’s also what made us think of Nadine. We needed someone who could handle things lightly. We’re also all interested in humanistic issues and human relationships. I think that Heba and I are alike in that sense. Nadine thinks of comedy differently but I admire her stylistic methods very much.

Do each of you work on certain scenes separately or simultaneously? And how do you manage to do that?

Nadine: This project was actually Heba’s before Ayten joined it. When they called me, they were still in the processing stage. We worked together on 30 episodes and discussed the characters, so we were involved in the project from square one. Later on, Heba worked on her own, and then Heba and Ayten worked jointly before I came back to work with them once again. After the episodes are written down, what happens is we give our input as directors. As for ﬁlming, the three of us had agreed on a certain format or style. Even our names will be included in the credits of every episode because we all work in the same manner that we aim to execute in the best way possible. One director will not work on 60 episodes, but the three directors will, so that each director will handle 20 episodes. Consequently, every director will give each episode her best effort because they won’t feel overwhelmed.

What’s the most difﬁcult thing about working as a trio?

Nadine: Of course, collaboration between two or three directors is not easy. There has to be a line of communication and understanding between us. I think this is what we have worked on and it has turned out wonderfully. Heba: Taste. I think that’s what we needed to compromise. For example, Ayten and I might want a certain actress that Nadine does not agree on. It’s difﬁcult to please everyone or have everyone agree on the same idea, so that’s where the different tastes come in.

And how does working together actually facilitate work?

Ayten: Having two other people to discuss everything with has facilitated the process for me. Usually, everyone discusses things with the director, while he/ she has no one to confer with. However, this time we’re working together on the

series, so we can talk about the transitions for instance, among other things. I think it also made it easier that I won’t be working on 30 or 60 episodes on my own. Having them both with me to confer with made things easier.

Could you tell us about how the idea of ‘The Seventh Neighbour’ came to life?

Heba: We’ve been working on the series for a long time. We had people helping us during the processing stage, like Mohamed Ismail Amin. Later on, we decided to keep the project more female oriented. We did the processing and the sequence of episodes before we settled on all the characters and their intermingling. Afterwards, Ayten and I worked on sequence suggestions with a writer called Menna Ikram. We settled on what would happen in each episode and then we wrote our ideas down, which were eventually turned into a series. We sent it out to several agencies and Hani Osama of The Producers was very enthusiastic about it. That’s how it all began.

What issues does this upcoming TV series tackle?

Ayten: It tackles everyday life rather than major issues. I feel like the middle class is somewhat invisible on TV. We see people living in either luxurious compounds or impoverished areas and I personally don’t belong to either of these classes. We tried to represent the middle class on TV, since most Egyptians would relate to that. So, we tried to portray these people and their everyday life and issues. There won’t be anything major like murders or political drama, but everyday issues that I believe are very important.

Do you also contribute to the script writing? If so, how does each of you add her own touch? Nadine: We all worked together on the script from the very beginning.

Ayten: Yeah, we worked with Heba on the sequences of the episodes at first. Then Heba would write the episodes and we would read them and give our input. We would sometimes commented on certain characters or scenes. Heba: I write the script and there’s a writing workshop going on as well, but I handle the final editing. Even after the episodes are written, we modify them again. We have really great writers in the workshop, like Menna Ikram, Sama Ahmed, and Menna Saedy. Ayten worked with us on the sequences, so she had a huge role in working on the character plotlines. Nadine also followed up on the process; I think they both liked the characters. They’re not TV directors, and none of us really thought about working on a TV series, we’re all more film-oriented. However, they liked the characters and wanted to give their own input as long as there was a unified system of work.

As females, do you plan to tackle feminist/egalitarian issues in Egypt through future works?

Nadine: I can tackle any issue, depending on what I want to highlight at the time, whether it’s feminist or non-feminist issues - that depends on the project itself. The most important thing for me is that it should be something I’d like to work on. There is no equality in Egypt, either for men or women. That is something we can generally discuss in our films and TV series; however, it is true that we do live in a patriarchal society that is rife with issues. But, let me tell you once again, there is no equality at all in this country among anyone, whether men, women, children, the rich or the poor. The concept of equality has been nonexistent in our society for a long time. Ayten: I think that our society suffers from bigger issues than the issue of feminism. A huge part of women’s problems comes from the feeling of pressure they find themselves under. The film I’m working on does have elements related to women’s problems, but within the context of societal issues; we’re all as human beings under a lot of pressure, that is something everyone can relate to. Heba: We definitely stand with some feminist issues that will be portrayed in the show, but that is not our main focus. There are also issues related to men and relationships in general. Although, we’re interested in feminist issues, it is not the main aim of the show. It is mainly an all-encompassing artistic project and we try to be sympathetic with all parties involved. Of course, we stand with women’s rights and that might be portrayed in the series.

What advice would you give to aspiring female directors?

Nadine: For me, the best advice I could give anyone is to work. Producing something is the most important thing. The more you produce, the more you become a better and more developed person who beneﬁts a certain industry, community, or culture. So, my advice is to just work on something, though it is easier said than done. Ayten: I would advise all directors to work on projects that they would like to watch the most. That’s how people succeed, Heba: I don’t feel like there’s a difference between male and female directors anymore. I did before, as some might put more pressure on female directors. In the end, your work and your persistence is what you should depend on in any situation, whether you’re male, female, elderly, or young. Your persistence and endurance against situations might shake your self-conﬁdence, so you might want to separate yourself from everyone around you and focus on your goal and keep going after it. Of course, that will lead to positive results in the end.

NouraN Khalifa

On Her Fashion Taste and beauty Favorites Nothing says success more than looking the part! Nouran Khalifa tells us her favourite beauty pick-me-ups that she absolutely cannot do without. We love all her choices!

Compelling fragrance

…

Tom Ford’s Black Orchid.

Beauty tip … Facials and hair masks twice a week.

Pointy heels.

Favourite street style

…

All-black.

I can’t leave home without …

Favorite runway designer … Dolce & Gabbana!

My Wallet, notebook, and mobile.

Favorite nightspot

Sydney (Greek fashion blogger)

…

Favorite trendsetter …

Shoe haven

…

Kazoku.

Beauty fix … Coconut oil, toners, cleansers, and mineral water facial spray.

Favorite accessory Chokers, rings and watches. 34 insight

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Malak El HuSSEiny TalkS CarEEr, PlanS and lifE CHanging MoMEnTS Ever since the stunning songstress was discovered through ‘Sing Egyptian Women’ and shortly after signed with Subspace, Malak El Husseiny’s hypnotising sultry high notes and wide-ranging contralto have rendered her a true icon in Egypt’s music scene. We got the chance to speak with the sensational Malak and she’s opened up to us about how she made a name for herself and what her muses are. By: Mayar El-Shamy

zone. Ultimately, I want to keep challenging myself musically.

How would you describe your genre?

ell us a little about yourself and how you made singing your career.

My name is Malak Moataz El Husseiny. I’m 23 years old. I was born in Cairo, Egypt and I’ve been living here my whole life. Music and art are my biggest passions and are how I love to live my life. My career officially started when I signed a record deal in August, around four years ago, with Subspace records after joining a local singing competition called ‘Sing Egyptian women’ where I was a finalist. I then released my debut EP with them the following year. Following my EP, I have since released singles and collaborations with various artists. I also made an appearance on the international show ‘The X factor’ two years ago.

Which famous musicians would you say you’re heavily influenced by? I don’t think that there is one specific musician that I’m heavily influenced by; however, I relate to different musicians depending on where I’m at musically. It comes in phases depending on the different styles I’m exploring.

What moment do you consider a real breakthrough in your career?

Well, I’m far from where I want to be, but releasing an EP and going on the X Factor were life changing moments. I guess it’s because those were the moments I’ve seen myself create something that was a lot bigger than myself, and even though it seemed scary, it also challenged me and took me completely out of my comfort

going to new places. I feel like whenever I go to places that I’ve never been before, I’m always so observant of everything happening around me and that almost always inspires me to write or come up with a good story or just jot down how that place makes me feel.

My sound changes as I mature musically so I can’t say that I have one specific sound, but right now I’m working on a new project with a completely new sound that fuses my Egyptian identity with my western musical influences.

Do you ever have to go through musician’s block? How do you overcome it?

What is one song you wrote that you’ll always be proud of?

Name one song that never fails to move you emotionally and tell us why.

‘The Doors of Perception’. It’s not a song that I’m proud of musically per se, but the lyrics I managed to come up with are so rich in meaning, and it was the one song that I feel I truly wrote well.

Do you ever get stage fright? If so, how do you get through it?

I often get stage fright when I’m performing in front of a small crowd and not on stage. I usually try to interact more with the audience in that kind of situation because I feel like there’s a barrier to be broken. I try to connect with the audience emotionally through my performance in this type of situation, whereas performing on stage there’s a little less room for that.

Do you write your own songs? If so, where do you draw your inspiration from? Yes, I always write my own songs. I listen to new music all the time of completely different genres to get inspired by all the different elements in terms of sound and lyrics. I also sometimes derive my inspiration from reading because every time I read a good book, I can come up with so many great songs through ideas I want to explore. I honestly don’t usually see the correlation, but it happens. Something that has been recently inspiring me directly is

Yes, a lot of the time I do! I overcome it by trying not to think too much or putting too much pressure on myself, so I usually try doing something else and come back to it whenever I feel easier about it.

‘Feeling good’ is one of my all-time favorite songs. I don’t know what it is exactly about it that makes me emotional, but whenever I perform or sing it, I’m completely there in the moment with all the highs and lows, unlike any experience I feel while performing any other song.

Any advice for aspiring vocalists?

I don’t remember who said it to me, but the best piece of advice given to me was to always allow myself to be vulnerable in my music. Being vulnerable makes you a better musician because not only will your lyrics be true and genuine, and therefore be more relatable, but your presence on stage will also be felt by everyone watching you, that way you will be able to connect with your audience.

What are you working on right now?

Right now I’m working on starting a music production company, so I’m pretty busy with that. I try to work on my own music every once in a while, but I’m hoping when it launches and gets going, I can have more time for my own personal work.

Karen nan Couture When Glamour meets eleGanCe

the contemporary fashion designer, Karen nan, knows the perfect ratio of luxury and uniqueness. Karen nan Couture will be your perfect harbour if you don’t want to go unnoticed; with sumptuous adornments and daring patterns, Karen’s latest designs are undoubtedly our favourite heading-turning collections this season. Check out what Karen has to say about her own designs and how she made it thus far. By: Mayar El-Shamy I collaborated with Asfour Crystal and Iram Jewelry. I’ll also be featuring one of Jaguar’s sports cars to accentuate the concept I have in mind for my photoshoots.

Which of those embellished designs would you say is your favourite?

Tell us about yourself and what sparked your interest in fashion and design?

I am an Egyptian fashion designer and the founder of Karen Nan Couture. My obsession for design began at the age of ten when I started drawing fashion sketches, then my passion grew from sketching designs to sewing alongside it, which all goes back to when my mum used to buy me my sewing supplies and crafts tools. I majored in Literature and Linguistics, but when I graduated I felt that I had to take my passion to the next level and make fashion designing my career.

What keywords would you use to describe women who wear your brand?

Daring and provocative, yet simple and feminine. My goal is to make every woman look effortlessly confident, elegant and unique in my dresses.

How would you describe your style? In my latest collection, I wanted to highlight my signature style, which is adding luxury details on the dresses using shiny crystals, gold threads, glittered embroideries and other sparkling handmade embellishments and fabrics that actually took me like a thousand hours to produce! I’ve always wanted to embrace feminine beauty with a bling of modern luxury and glamour, which is initially why 36 insight

The 2000 Asfour Silver Crystals Blue Dress is definitely my favourite! I just love how I managed to sew 2000 original Asfour crystals in a single dress and made it look luxurious and simple at the same time. This one piece is what I basically consider my ultimate masterpiece.

What makes your brand stand out? Complicated handmade details and embroideries are what make my brand unique.

What’s your favourite collection that you made? My ‘Désirable SS16 couture collection’.

Name fashion icons you consider your muses.

Zuhair Murad, Marchesa and Balmain.

Do you prefer handcrafting or mass production and why?

I love and use both. For instance, I use handcrafting in evening gowns to make accurate fits and special designs; however, I use mass productions for other purposes, namely for prêt–à–porter collections that are actually going to be released very soon and will be available in stores.

Is your work shaped by current trends in any way?

Yes, but in a limited way. As a fashion designer, your style should not be outdated;

you have to constantly update yourself on new trends all the time. I consider forecasting one of my main talents, which is eventually reflected through my work as being fresh, surprising and trendy.

What is the Egyptian fashion industry missing, in your opinion?

It seems to me to be either missing creativity or style. I mean, if you are creative with your designs but lack the elegant touch that makes your style appealing, then you should just craft patterns because being a fashion designer requires far more skills than just pattern-making. In my opinion, very few designers manage to combine these two fundamental elements together.

Tell us about your latest collection. My next ‘FW2017’ collection will be released in two months!

Studio ZAt

Shady Khalaf

MAking dreAMS A reAlity

How did the idea of studio ZAT come to life?

Any athlete who wants to master a sport must train weak muscles in order to be in perfect shape and reach his goals. Acting is the same; an actor must work on himself in order to overcome social barriers and personal insecurities. The idea of ZAT occurred to me upon taking various workshops in Egypt and abroad. My vision of ZAT was almost in its final shape when I took an acting course in New York through which I learnt that an actor must train his instruments day and night. It Is an endless journey of selfexploration. Initially, the whole concept was on my mind because just like other actors, I used to get nervous and self-conscious, which inevitably affected my performance. Thus, I realized that working on oneself is the key! Studio ZAT started with acting workshops only, but now it is a place where you learn the fundamentals of acting, film making, vocalization, theatre directing, acting for children, and much more.

How can studio ZAT help young actors-to-be with stage fright and shyness?

Stage fright and shyness are two factors that most actors have in common. Nevertheless, I do not think that you can completely overcome them. Thus, it is best if one is able to well-direct those feelings and turn them into something more honest and useful. In Studio ZAT, we teach students how to deal with such insecurities and how to learn more about oneself through them. We use the Misner technique; Sanford Misner believes that actors around the world have two main problems: The first is self-consciousness and the other is that actors do not truly listen to each other. Therefore, if a student learns how to really listen to his/her fellow actor, most of the tension would go away. Once actors stop denying their true emotions, whether they are positive or negative, they tend to let go of their weaknesses.

After years of prancing about from one institution to the other, locally and abroad, in a successful attempt to garner as much diverse expertise as they can, the founders of Studio ZAt, Shady khalaf and Aya Al Abnoudy have finally planted their variegated prowess into one place; one studio that offers aspiring youth the prolific coaching that they need to act, produce, direct, and do much more. We had a chat with founder Shady khalaf, who told us all about the journey to making studio ZAt happen. By: Mayar El-Shamy

You give courses in various fields other than acting. Which is the most popular? Why do you think that’s so?

stood on the university stage for the first time in the famous play “The Phantom of the Opera”. Only then did I realize that this is what I want to spend my whole life doing. I do not call myself a teacher, but a mere acting coach. Working as an actor with different directors, I realized that both of them speak to each other in different languages and that is what we in ZAT are trying to fix: To fill the gap between actors and directors. I believe that any good piece of work must not only have a good director but a good acting coach is also necessary.

What was the biggest obstacle in making studio ZAT happen?

Aya, is there a reason why you were driven to teaching children in particular?

Acting is the most famous workshop that we offer, which is one that mainly focuses on the well-being and dealing with insecurities. Thus, it is a must for those who would like to pursue their profession in acting to keep their instrument active and to be ready whenever they are called for casting or a new role.

Like any entrepreneur, I have faced many obstacles to make ZAT come to life. In ZAT we always find it a challenge to balance between quality and reasonable pricing. ZAT is one of the very few places in Egypt where you get taught by a big number of coaches from Egypt and abroad. This definitely takes a lot of patience and effort to be able to choose the best teachers for every workshop. Starting from scratch was the biggest challenge! It took me years of research and hard work to reach where we are now.

What is Sarah Warren’s role in the acting workshop? How has it helped to have a successful Canadian actress, writer, and director collaborate with studio ZAT?

Sarah Warren is also an acting coach in Metropolitan Film School where I originally met her. I went to study there two years ago and I was really interested in her method of training as she uses the Misner approach as well. Sarah was impressed to find a place like ZAT in the Arab world. She gave two intensive courses for camera workshops in ZAT, which are both considered one of ZAT’s biggest accomplishments. Sarah Warren is considered to be one of ZAT’s team and we are currently working together on new projects that will be announced soon.

How did you discover your passion for acting and what made you want to teach it? I discovered my passion for acting when I

As a child, I used to have issues in dealing with self-expression but when I grew older, I decided to take a stand and fight my insecurities. I had a journey of exploration for years; I took many workshops in Egypt and abroad. I learned how to face my fears, how to be brave, and many other personal qualities. I then decided that I want to see children happy! Kids that are not shy and are able to express themselves. They are very interesting to watch and to learn from. The children’s acting workshop is not only a class where you learn lines and stand in front of the camera, it also enables them to express themselves freely, stand strong in front of any crowd, and to work together as a team. I am currently pursuing a child and youth counselling diploma in Kent, England. I believe that this will help me understand more about the child’s psychology and will teach me how to deal with children. Eventually, the diploma will enable me to implement my theoretical studies into our coming children’s workshop.

What’s next for studio ZAT?

We are constantly working on making ZAT a better place. Our dreams are big and we will make them come true through hard work and determination. We love what we do and we always aspire for more. Our next step is hosting Sarah Warren and Coleen Shirin Macpherson to an acting workshop that includes Egypt’s most prominent figures in every field taught in both courses.

InertIa’s ahmed el adawy and husseIn rIfaI the PIoneerIng entrePreneurs

there’s no denying that Inertia has been skyrocketing in status as a prominent real estate company since its launch, providing sumptuous modern homes that look as elegant from the outside as they do from the interior. we had the pleasure to speak with the real estate development consummates, Inertia’s Ceo ahmed el adawy and Chairman hussein rifai on their groundbreaking success and how they made it to the top. and the sub developer. As a sub developer, this gave us the opportunity to develop without the Mr Hussein Rifai & Mr Ahmed El Adawy burden of going through the hassle of buying a Tell us about yourself and how you land or paying terms. We first implemented this with SODIC in Beverly Hills ten years ago, launched your business. and then Orascom two years after with G It all started seventeen years ago at CEGCribs. MAN Consulting Engineering Group, which is the professional arm for engineering consultancy. We were responsible for the business How do you manage to overcome development unit, working on new projects the land scarcity that many real and contracts and getting new business estate projects face? clients both nationally and internationally. Given the nature of land inheritance in

What’s the secret to your success? How did you manage to get so far?

The construction world is dominated by big consultancy firms, who provide professional services for large scale projects. Small scale projects, on the other hand, were a oneman show. This created a gap for medium scale projects. To find the perfect balance between creativity and professionalism for medium scale projects, we launched Aura - a creative design studio for architecture, landscape and interior design. Along with CEGMAN, the two work together to provide better services hand-in-hand. We added two more arms around ten years ago, all under INERTIA Holding Group: INERTIA Construction, a medium scale contracting company, and INERTIA Properties, a real estate development company.

What makes Inertia’s business development model unique?

INERTIA Properties is our real estate development arm, which implements our unique business/development model. During our time of launch, we realized that businesses needed deep pockets to solve two main challenges: land and finance opportunities. Our business model came as a solution to the two obstacles we faced. The first challenge we overcame was land availability and prices. We were the first to introduce the concept of ‘sub-development’ to the market. The idea behind it was to create a win-win situation with the master developer

38 insight

Egypt, we partnered with landlords who have inherited empty lands for decades that have become hard to liquidate. The best scenario was to partner with a developer, which proved very useful since we did not have any financial burdens and the initial investments required were much less severe. The second challenge was funding, so for every project, we needed to have a bundle of investors. This is the model Inertia Properties worked with since its establishment and was implemented in all projects: MediPoint Sheikh Zayed, MediPoint Mena Plaza, G Cribs, G Cribs Phase II, Brix, Soleya, West Hills, and Joulz.

Can you mention the biggest obstacles you had to face to get where you are now? Besides the aforementioned challenges, in the actual industry, our first obstacle was the global financial crisis. It was significant to us because we were aiming to sell 50% of G Cribs in El Gouna to foreigners. However, the crisis crashed this opportunity. Given our unstable political status during the couple of years that followed the revolution, along with the financial crisis, Egypt wasn’t an appealing opportunity for investors for a long time. To combat this issue with foreign investors and institutional money, we had to focus on local money – individuals. Focusing on individuals made the fundraising process much harder, but that never stopped us from achieving what we aspired to. During the years with the greatest instabilities – we

were able to sign for the developments that we are currently working on. In a time where it was not easy to find a job in the country; we paved our way to new opportunities.

What is one thing you wish you knew before you started from square one?

Coming from a consultancy background, we had the technical parts of the business covered. However, our background did not expose us to two main pillars: legal and financial matters. We weren’t exposed to permits and licenses, contracts, laws, taxes, investors, and cash flows. But at the end of the day, we learnt what we had to learn at the right time.

If you were not involved in real estate what else would you be doing now?

We can’t imagine working in any other sector; this has been our passion ever since we were young.

What do you see for the future of Inertia?

Where Inertia is at now was a milestone we were always aiming to reach. The promise of a regional, listed, young, and fresh company is what we had in mind almost ten years ago, and what we still have in mind for many years to come. Along with that, we’re aiming for scalability – both internally and externally – while keeping our core values as the essence.

What is Inertia currently working on?

The current projects that Inertia is working on are a mix of residential and commercial projects. Our latest launches include Soleya (sold out), G Cribs phase 2, Medipoint Mena Plaza (sold out), Brix, Joulz and Veranda Sahl Hasheesh. We’re also delivering G Cribs phase 1 as well as West Hills.

Any advice to young entrepreneurs who work in real estate?

Persistence is key. Be persistent and adamant in everything you do, and you will be able to overcome any challenges you face, bringing you one step closer to your dream.

Mazoura

By Designer Heba Abu Ouf Eugenie Lounge at The Cairo Marriott Hotel witnessed the launch of the spectacular fashion brand “Mazoura” by owner, founder, and designer Heba Abou Ouf. The event signifies the birth of an innovative star in the world of fashion, creating remarkable outfits of distinctive style.Designer Heba Abu Ouf believes that the Egyptian market is in desperate need of native designers whose major objective is to develop and refine not only the Egyptian productions but also the Egyptian taste in an attempt to satisfy the Egyptian women’s modern and contemporary aspirations.

Sami amin

Launches the awaited ‘Alexandria Collection’ After a journey of 25 years in Egypt, Sami Amin offers more variety to his designs, adopting new handbag designs and distinctive brass elements to complement the look. The new pieces are all inspired by Alexandria including things like the star, mermaid, sea star, snakes, etc... From the initial exposure of the collection to the public we foresee that it will be another hit in the Sami Amin journey. As usual the handbags and accessories come in the six distinctive real leather shades of Sami Amin brand; black, brown, blue, red, beige and havana presenting a very practical design range that can flatter any outfit style.

Dalia amer On Her SucceSS in raDiSSOn Blu HOtel, alexanDria

located on the northern coast, just steps from stunning mediterranean shoreline, radisson Blu Hotel, alexandria is one of the most elegant hotels in egypt and the middle east. it’s not just the luxurious exterior and the sumptuous décor, but the 5-star services are as satisfactory as the hotel’s sharp, modern look. check out what Dalia amer, General manager of radisson Blu Hotel, alexandria tells us about how she made it to her position and what she envisions for the hotel.

Mazoura

“Dreams are endless, limitless By Designer Heba Abu Ouf and free, so of course i have Eugenie Lounge at The Cairo Marriott Hotel witnessed the launch of the spectacular fashion brand “Mazoura” by owner, founder, and designer Heba Abou Ouf. The event signifies the birth of an innovative star in the world of fashion, creating remarkable outfits of distinctive style.Designer Heba Abu Ouf believes that the Egyptian market is in desperate need of native designers whose major objective is to develop and refine not only the Egyptian productions but also the Egyptian taste in an attempt to satisfy the Egyptian women’s modern and contemporary aspirations.

hat can you tell us about yourself?

I’m simply a person who believes that one will always be rewarded for their hard work, and that nothing comes easy. You have to believe in yourself and in your own capabilities to achieve your goals and make your dreams come true.

What’s the secret to your success? How did you manage to get so far?

The secret is all in the mind. If you believe you can then you will; your mind will never disappoint you. So always think positive even in the most challenging situations and let the challenge give you more power and innovation. There’s no other way around it; opportunities are always available for those who are willing to conquer them.

endless dreams. i believe that dreams make reality even better. all my dreams are related to being happy, so this is an ongoing road.”

What is one thing you wish you knew before you started from square one?

More like, what I wish I knew what was in square ten! I firmly believe that things happen in a pre-set sequence, and it’s only in that order that you should take action.

What do you do whenever you start to lose hope?

I never lose hope, thank God! But if I do one day, then there’s nothing I’ll be able to do about it but pray, because that gives you hope and I believe nobody can live without hope; it gives you a reason to live.

How do you manage to juggle between your business and personal life?

I work in an industry that is very time consuming, and I usually depend on my family’s tolerance with my working hours and weekends, but I always try to make it up for them, and for certain occasions and family commitments, I always make them my priority. Some moments can’t be substituted or rewound.

Sami amin

What were the biggest obstacles you had to face to get where you are now?

Launches the awaited ‘Alexandria Collection’

The biggest obstacles I still have to face Afterthe a journey of 25people years in IEgypt, Amin offers morewere varietynot to hisinvolved designs, in the hosare negative comeSami across, If you who tell me I cannot achieve my adopting newthat handbag designs and distinctive brass elements to complement pitality field, what else could you be goals; however, believe people’s opinthe look. The newI pieces are all inspired by Alexandria including things like the doing now? ions are only as true as you choose to star, mermaid, sea star, snakes, etc... From the initial exposure of the collection I would have been a fashion designer, it’s make them. I don’t believe in obstacles, to the public we foresee that it will be another hit in the Sami Amin journey. As fashion evolves my hobby! I love the way as long as I can do something about usual the handbags and accessories six distinctive real leather and the effect it has on people. It’s an it, then it’ only a challenge that wascome in the shades brand;me black, brown, blue, red, beige and havana industry that is as influential as it is huge, placed in of mySami wayAmin to make change andflatter it adds lot of joy to the world. a very practical design range that can anyaoutfit style. the presenting way I think. 40 insight

Have all your dreams come true, or is there more you plan to achieve? Dreams are endless, limitless and free, so of course I have endless dreams. I believe that dreams make reality even better. All my dreams are related to being happy, so this is an ongoing road.

What do you envision for the future of Radisson Blu Hotel, Alexandria? I know that this hotel with its management team is one of the best in Egypt already. I can see this hotel being the best corporate and convention hotel in Egypt and amongst the best in the Middle East.

What’s your mission statement for the hotel? ”We provide a home not a room, we create memories not events, and we embrace success and work for it from our hearts.”

What are your upcoming projects? We are planning for an extension for the hotel as we have recently opened a convention centre that accommodates up to 3000 people, and we see this extension as the natural requirement for a successful operation.

argentinian tango night Hilton Alexandria Green Plaza recently hosted the famous Argentinian Tango couples LEANDRO OLIVIER and LAILA REZK – DAMIAN ROSENTHAL and VANESSA FATOURAS at Zahraa Ballroom , the elegant classy atmosphere accompanied with the tango music gives the guests the spirit to mingle and dance all the night. They lived the Argentinian tango experience and surprised by the hotel and Premedion spa raffle that made the night an unforgettable one.

Kamala

Restaurant

LauncheS exciting new menu inSpired by South eaSt aSia Kamala Restaurant at Conrad Cairo has launched a Pan- Asian inspired menu featuring more than 50 dishes from some of South East Asia’s finest destinations. The menu harmoniously combines rich flavors from Japan, China, Thailand and Vietnam, amongst others, to offer guests an opportunity to taste an array of dishes including dim sum, sashimi, sushi and charcoal grills. The stylish oriental décor and sophisticated mood lighting makes this beautiful Cairo restaurant the perfect escape from city life. Kamala is one of Conrad Cairo’s signature restaurants offering South East Asian cuisine, in addition to Solana Restaurant which is the hotel’s all-day dining, Jayda Restaurant & Lounge for Al-fresco dining, OAK Grill by Joe Barza with modern Lebanese cuisine, Stage One Lounge & Bar and the Atrium lobby lounge.

DALLIA ABDELMONIEM’S CULINARY JOURNEY:

LIVING THE SWEET LIFE Dallia Abdelmoniem, a one time contributor to Insight Magazine, moved back to her home country Sudan after 23 years of being a Cairo resident, and set up a home-based baking business. She tells us what motivated her to take the business plunge and if it was all worth it.

Q/ Did you ever think you’d be your own boss one day?

A/ It’s funny you say that, I used to say I’ll grow up and be a businesswoman just like my dad and uncles, but then got sucked into the 9-5 and thought that was it, I’ll be in it for life. But circumstances, situations and fate all play a part in mucking up one’s plans and you find yourself turning 180 degrees and doing something completely different to what you’ve trained in and did for so long. But it’s great being my own boss, though it does have its downside of course, yet I still find it hard to say ‘I’m a business owner’ or ‘I’m a baker/cake maker’.

Q/ What are the downsides to running your own business?

A/ Where do I start? I have very, very little me time; I stopped going to social events and I see friends maybe once a month – if I’m lucky. It got to the point where my sister and mother one day frog marched me out of the house to go see family. My hands and arms are scarred for life from all the oven burns and scaldings I keep inflicting on myself. The worry that what I made won’t meet the expectations of the customer or they’ll call and say “That was shit. You’re a fraud.” It’s these little niggles that keep me up at night. Even though I’ve been doing this line of work for nearly 3 years now I’m never 100% satisfied. And one shouldn’t be though, we should always strive for better – well that’s what I keep telling myself!

Q/What are the upsides then?

A/ Customer feedback. When they thank you and rave about the cake you made for them, it makes it all worthwhile. I’m my own boss – I set my own schedule, I set my own timeframe and make sure it works best for me. Sure I can make much more money taking on more orders but that will negatively affect the quality of my product and if what you’re 42 insight

selling isn’t up to par, those orders will dry up. And finally and most importantly, I love what I do. Sure I complain and b*tch, but at the end of the day I go to sleep and I’m content, I’m happy and I’m not dreading waking up the next day and commuting to work or facing the irritations that come from the daily job grind.

Q/Who are your baking heroes or idols?

A/ There are so many! Home bakers first and most important of all. I grew up seeing my mum, aunts and their friends all baking amazing things. Eclairs, swiss rolls, sable biscuits, date cakes and cookies, bread rolls; you name it ,they made it and made it amazingly well. I’m actually now more into learning the classics, especially the things I grew up with like gargoush or Sudanese biscotti like we call it at home. My mum’s kahk made with dried rose petals was just to die for. I made my first basbousa a few weeks back and it was demolished, so I won’t be doing that again for a while as I’d like people to remember that one fondly.

Q/You’re a home based business has that been detrimental in any way?

A/Well, yes and no. Not having a store and relying on both social media and word of mouth to get your name known can be tricky but it’s worked well for me. At the same time, I am losing out on the customers who are craving a slice of something sweet right then and there and will turn to another place to satisfy that craving. So it’s a question of balance and finding what works best for you, business wise. But a positive is that I can take a nap whenever I’m in need of one. Yay for naps!

Q/Last question: What do you want for Christmas? A/ A tropical island holiday. That’s all. Somewhere close as I hate flying so, Zanzibar; please holiday gods, make me go to Zanzibar! Or the Seychelles. I’m not fussy.

SUGAR COOKIES RECIPE: These cookies are perfect to give as gifts, for baby showers, birthdays - any occasion really. You can cut them up in any shape you like and they can be covered in royal icing, decorated with fondant or left plain. I’ve tried so many sugar cookie recipes but this has been the best one, given to me by a baking tutor. Baking note: I now avoid all sugar cookie recipes that call for baking powder – the cookie spreads no matter what. Makes 24 medium size or 12 large cookies 200gms soft unsalted butter 200gms super fine sugar 1 egg, lightly beaten 400gms plain flour dry flavouring (vanilla seeds, zests etc.) – I sometimes use Vanilla or Lemon extract - Cream the butter and sugar and any flavouring together until it’s well combined and just becoming creamy. -Beat in egg until well combined and then add the flour and mix on a low speed so as not to ‘overwork’ the dough. Stop the mixer when the dough comes together in a ball. Gather it all together in the bowl and then wrap in cling film and chill/rest in the fridge for at least an hour. -When you are ready to cut your cookies, briefly roll out onto a lightly floured surface and aim to achieve an even thickness. Use cookie cutters that are all similar in size or they will require different baking times. Chill your cookies for 30m before baking. If you want different sizes, separate the cookies into two batches according to size and keep one chilling whilst you bake the other. Bake on a baking sheet lined with baking parchment. -Bake at 180 or 170 fan assisted for around 10 minutues (or more depending on size). They are ready when they are starting to turn golden brown at the edges. Cool the cookies for 10 minutes in the tray and then carefully transfer to a cooling rack to cool completely before decorating. -Store correctly, in a biscuit tin for example, and the cookies will stay fresh for a month or so.

The Nile Ritz Carlton, Cairo Opens Nox â&#x20AC;&#x201C;The Goddess of the Nile

Nox is a top-notch destination that is set to become an important attractor of those who seek good music, food and company. The one of a kind restaurant, lounge and bar offers a cosmopolitan dining experience that is tailored to equally satisfy party goers and quality seekers. Throughout the day, Nox combines different moods and aesthetics between a relaxing lounge, sophisticated restaurant and vibrant bar. Days and nights are more than expected to morph within the panoramic walls of Nox. On the other hand, Nox also promises a regular parade of exquisite entertainment. Belly dancers, DJs and even international performances have already been scheduled to entertain the crowd sooner than later.

Sarah MouSSa Changing ThE World When we talk about success, the first thing that may come to mind is wealth and a luxurious lifestyle –not to Sarah Moussa. The Egyptian charitable sweetheart has dedicated most of her life to make a statement through philanthropy as well as her most favourite weapon: her words. We spoke to the therapist, yoga teacher, writer and philanthropist, who recently won the MBC hope award, about how she managed to make charity her dream and how she strived to make it a reality, here’s what she said... By: Mayar El-Shamy

hat can you tell us about yourself?

I am an Egyptian who was born and raised in Germany. As a child I had three dreams: One was to open a clinic and help people with their healing journey; the second was to build a school to educate children in Egypt and reduce child labour while offering them a higher quality life; and lastly, I aspired to be a writer.

What sparked your interest in charity?

My father used to engage me in charity activities and talk to me about poverty since I was a child. Whenever we came to Egypt during vacations, he would take me to different places like hospitals and orphanages; he also instilled a sense of giving in me by encouraging me to leave the homeless people we came across some money while teaching me how to differentiate between a person in need and one who is making a scene from inherent greed.

You said you were raised in Germany before you moved here; has that helped or hindered your propensity to give to the community? We moved back to Egypt when I was 17. With my German upbringing, it was difficult on all levels to settle in Egypt, so as a result, charity work was always my gateway to survival, escapism and joy. Charity work and giving back to the community became my best friend; my life companion.

What did you major in and how has it helped you with what you do?

I studied Political Science/International Relations at the American University in Cairo. I then did my Masters in Busi44 insight

ness Administration and International Marketing at Maastricht School of Management, Netherlands through RITI Institute, Egypt. I worked in different fields over the past 14 years: Real Estate, International Marketing, Advertising and Telecommunications both in Dubai and Egypt. I lived in Dubai for three years in an attempt to find the perfect balance between West and East but I still I felt I was incomplete and I had to find my happiness.

How did you overcome that feeling? Well, on my search for my purpose and living my dream, I started my Diploma in Hypno Integrative Depth Psychology Therapy (HITT) at GTH, Switzerland, through an institution in Egypt while I was working. This diploma was my drive to finally leave the Corporate world and start living my dream. I began to engage myself in consistent activities to give back to the community and develop the sense of hope that had been planted among many during that time across Egypt.

So, does that mean your charity work mainly targeted Cairenes during the revolution?

The revolution was mainly my turning point; I have been helping injured people and families who lost their friends and relatives in the chaos associated with the revolt. But then I realized I had to go out of Cairo because that is where I felt the voice needed to be heard the most. I have worked with different NGOs in Cairo, Menya, Fayoum, Beni Sweif and other villages in Upper Egypt and Nile Delta. My focus was to provide basic needs such as health, education, work opportunities, food, clothes and shelter for every Egyptian in need.

Tell us how you won the MBC Hope award. I was nominated to represent Egypt through the MBC Hope award by Al Amal Foundation of MBC Group, Dubai, for living a selfless life and giving back to the community. Of course, I accepted the award and attended the celebration in Dubai. Group Head of CSR, MBC Group was one to approach me. We’ve known each other for a while and we’ve

been meaning to work with each other but couldn’t due to the difficulty of receiving funds from abroad, but she still encourages me and follows my work on social media, which was how she nominated me for the award. It was to set an example of how it’s everyone’s duty to give back to the community; you don’t have to fall under certain criteria to win such an award, so long as you selflessly give back. I was honoured to be able to represent my country and I dedicated it to my belated mother who pushed me to go this far.

What can you tell us about ‘Sarah Foundation for Community Development’?

My interests slowly shifted from working on seasonal projects continuously to introducing more sustainable work such as renovating schools, building houses, roof tops, installing water in homes, building water stations, opening medical centres for mentally challenged children and finally building community schools among others. That is why I left Corporate life 19 months ago and dedicated my life to my childhood dreams. I am working now as a Therapist, specialized in Trauma and Grief. My foundation ‘Sarah Foundation for Community Development’ and my place for healing and education are currently in process. My foundation will integrate both sustainable projects and healing across Egypt and other countries in need for a better living.

You said one of your dreams was to be a writer; do you still plan to pursue that dream?

Actually, I wrote my first book ‘Reflection of A Self Discovery Journey’, which is yet to be published, about my own healing and self-discovery journey that started five years ago. I also wrote a chapter on “How Charity Work Transformed my Life” in a book called ‘An Arab Woman’s Notebook’, which conveys inspirational stories by Arab Women to the world.

You can follow Sarah Moussa on instragram: sarahmoussa37

Facebook Group: Sarah Moussa Charity & Social Work Hub https://www.facebook.com/groups/391 132981019308/?ref=bookmarks

Avon

Unveils New Avon True Cosmetics Line

Avon has recently held an event at Cairo Capital Club to unveil Avon True, its new cosmetics line for fans of natural, simple and sophisticated makeup. Avonâ&#x20AC;&#x2122;s brand ambassador and Egyptian makeup artist, Diana Richy, showed the attendees the power of Avonâ&#x20AC;&#x2122;s newest makeup collection. The event featured a draw for two lucky female winners who received free makeup sessions by Diana Richy to experience the natural yet reinvigorating look of the new Avon True collection. To mark the launch of Avon True, the company is hosting a social media photo competition on its Facebook and Instagram accounts. Fans can simply post a before and after Avon True selfie on these social networks and note which products they used. The three pictures that receive the most likes on Facebook will win a selection of Avon products worth EGP 1000 each. As for Instagram, the two pictures with the most likes will win the same prize each.

Omar Elsahy… Taking rOOT in EgypT’s OnlinE shOpping markET

There’s nothing like spending a lazy Friday scrolling through souq.com because most of us are too indolent to actually drive ourselves to the mall. if you’re wondering what makes the business so great, it’s the excellent team that manages it; Omar Elsahy has been running souq.com Egypt the past four years and he’s here to talk about how he made it as general manager for Egypt in the middle East’s largest online retail platform. What inspired you to join Souq.com?

ell us about yourself and your business.

I became General Manager of Souq. com Egypt around four years ago, making use of a decade of management, outsourcing and e-commerce business development experience. Prior to Souq.com, I founded and managed multiple e-commerce business ventures. Before entering the ecommerce industry, I co-founded E Group Corp, a US-based outsourcing company with operations in Cairo, Egypt. In parallel I was Managing Partner for Ice Watch Egypt, an Endeavor Egypt mentor, as well as a consultant with Silatech - an NGO that provides financing and business development support to regional SMEs in order to create sustainable employment and entrepreneurship opportunities for young Arabs. My motivation is my family and my purpose is to create and contribute real impact in the region. Souq.com is the largest online retail and marketplace platform in the Arab world, featuring more than 1.5 million products across 31 categories such as consumer electronics, fashion, health, beauty, household goods, and more. Today, Souq. com attracts over 45 million visits per month, with localized operations in the KSA, UAE and Egypt. Our business offers a convenient and safe online shopping experience with secure online payments, options to pay cash on delivery and free returns.

46 insight

I had the privilege to join to Souq. com in its early days in Egypt as General Manager. The inspiration to become part of the team was completely built around the company’s purpose of channelling the power of technology to connect people to more products and to lock possibilities and improve the quality of life across our region.

What separates your brand from its competition?

It’s a home-grown brand and is an excellent marketplace platform with an exceptionally brilliant team and strong company values.

What’s the secret to your success? How did you manage to get so far?

Success comes from being willing to try something different that creates real impact, consistent absolute focus, and loving what you do. One can only get there by two things, be willing to say no to many things & building a world class team that shares the same vision.

What were the biggest obstacles you had to face to get where you are now?

Becoming too absorbed into daily life and losing sight of the bigger scope. Any fear or worry of obstacles is easily managed but never fully removed. This only happens when we replace it with passion to achieve what we set ourselves to do. I typically remind myself my favourite quote from the song ‘Everybody’s Free (to Wear Sunscreen)’ – “Don’t worry about the future. Or worry, but know that worrying is as effective as trying to solve an algebra equation by chewing bubble gum.”

What is one thing you wish you knew before you started from square one?

Hindsight assessment is deceiving, as one would not have the knowledge to comprehend the impact of any past decisions or learning from previous failures. As such – I would do exactly the same once again. Perhaps a few minor modifications to obvious decisions from the earlier days.

What did you do whenever you started to lose hope?

I take a step back. Shake the pessimism the hell off and got back into the ring.

How do you manage to juggle between your business and personal life?

Work doesn’t affect your personal life. Luckily, I am blessed with an amazing family that supports my work as part of my lifestyle. I get a daily one hour ‘me’ time during a 5:30 AM run and I try to travel to as many different parts of the world as I can, whenever time allows it.

If you were not involved in this field, what else could you be doing now?

Technology and Internet have become part of my DNA. I would be happy to work in any field where I get to utilize tech in something that has purpose, scalable growth, and will help impact knowledge, convenience, and a better quality life for our region.

Have all your dreams come true, or is there more you plan to achieve? Just getting started...

What advice would you give young entrepreneurs?

Never be conceited. Truly be willing to make big bets, especially the ones that can end up as a huge failure. Pay attention not only to what goes wrong but the real reason behind what goes right. Hire only the best and dearly support a strong and aligned team.

The Westin Cairo Golf Resort & Spa Katameya Dunes

Rocks Cairo

The Westin Cairo Golf Resort & Spa Katameya Dunes recently held a cocktail reception to announce and celebrate the debut of the very first Westin Hotel in Cairo. SPG Platinum and Gold members, as well as media representatives enjoyed a sumptuous variety of delicious delicacies from Westin’s world renowned healthy menu representing their “Eat Well” pillar of service. Guests also got the chance to dance the night away with a live performance by Okasha, the popular jazz singer.

What’s up Egypt ? Samsung Galaxy S7 Edge Now Available in Blue Coral

Samsung Electronics Egypt released its sixth color edition of the Galaxy S7 edge: Blue Coral. The new Blue Coral edition was inspired by nature and shimmers while also providing a sense of tranquility. In particular, Samsung applied a contrasting gold tone hue to the phone’s metallic frame. The resulting two-toned combination is calming while offering a hint of sophistication. Featuring a sleek design with ergonomic curves, the Galaxy S7 edge incorporates cutting edge mobile technologies that enhance the user experience. Included among these features are its Dual Pixel camera—the ﬁrst to be implemented on a smartphone—that delivers brighter and sharper images, even in low light, as well as its Always On Display, IP68 water and dust resistance and microSD card slot.

ALEXBANK Increases Usage Limits on all its Cards Outside Egypt and Provides Foreign Currency Across all Branches

In a move aimed at supporting its customers’ needs, ALEXBANK conﬁrms the increase of the cash withdrawal and purchasing limits for the abroad usage of all its international debit and credit cards. The bank’s decision comes after the recent measures taken by the Egyptian Regulators, which have immediately improved the foreign currency availability within the banking sector. The activity of buying and selling foreign currency notes is regularly performed all across the bank’s network with a wide selection of branches active up to 9 PM - including Fridays and Saturday - as announced.

SODIC Awards Master-plan of 655 Acre Project in East Cairo to Renowned Sasaki Firm

Sixth of October Development & Investment Company “SODIC” announced the award of the master-planning of their 655 acre plot in East Cairo to renowned Massachusetts based master-planner and urban designer Sasaki. Driven to create places that prove human potential, Sasaki has made an indelible mark on the built world around the globe, garnering over 500 national and international design awards across all ﬁrm disciplines since its establishment in 1953. Over the past six decades Sasaki has been a leader in its ﬁeld, commemorated for designing beyond the building, site, and grid, and designing for people and for society. Strategically located in East Cairo, SODIC’s much anticipated new development falls between strategic highways and arteries connecting it to Cairo’s different districts.

Elna Has Joined The Neighbourhood

Cairo’s scenesters went janno with the arrival of Tamara Elna as the city’s freshest movers and shakers descended upon Point 90 to feast on oodles of Lebanese lusciousness! Having been invited with their very own Lebanese inspired notebook created by Elna and each customised with their names, the restaurant opened its doors to Cairo’s rising glitterati transporting them and their taste buds to the streets of Beirut! Guests were treated to mouth watering traditional Lebanese dishes with a funky twist; from the signature Elna appetizers, to the delicious platters of mixed grills and sumptuous desserts. Whilst the musical works of Hassan Ramzy and Bluezophrenia took centre stage, guests snapped the day away using the photo props and caricature artists who transformed the guests into Lebanese pop characters entertained attendees. 48 insight

Radisson Blu Hotel, Cairo Heliopolis Welcomes Mohamed Mokhtar as Director of Sales & Marketing

Radisson Blu Hotel, Cairo Heliopolis is delighted to announce the appointment Mr. Mohamed Mokhtar to the position Director of Sales & Marketing. The new director will oversee all aspects of marketing, sales plans, programs and annual budget, revenue and distribution management for the hotel. Mr. Mohamed joins Radisson Blu with more than 20 years of experience in hotel sales & Marketing department, prior to joining Radisson , he wroked for different hotel Chains, such as Movenpick Hotels & Resorts, Le Passage Hotels, Iberotel Hotels and, lately he was the Director of Sales & Marketing for Movenpick Resort Soma Bay.

Jotun Unleashes Global 2017 Wall Trends

Drawing inspiration from different countries, cultures, natural environment and styles across the world are the latest wall trends from Jotun, one of the world’s major paint manufacturers. The new palette emphasizes on accenting homes while providing a well-traveled and worldly feel in three different and inspirational styles: Nordic Living, Continental Living and Urban Living. This carefully designed palette reﬂects various different elements of an individual’s lifestyle – travel, food, music and much more. Mirroring these elements, the themes derived capture tendencies in time and highlight three distinct regions and styles for home décor.

NO BIG DEAL CAFE Coffee

Address: ZAMALEK, ELSAYED EL BAKRY ST., TEL: 2736 0502

What’s up Egypt ? It’s a holly jolly season

RENAISSANCE Cairo Mirage City Hotel

Fairmont Nile City The Cairo Marriott The festive season will soon sweep over us with cheer and hope. Goals are set, promises renewed and a decent amount of food is consumed. For that, The Cairo Marriott has exciting events planned that will keep your joyous spirit high and your appetite satisﬁed! Enjoy the Christmas treats at The Bakery and the exceptional buffets at Saraya Gallery and Roy’s. On Christmas Eve, a fabulous dinner complete with Lobster, Duck Foie Gras and Salmon Soufﬂé with Champagne Sabayon at Saraya Gallery will be the perfect start for the holidays.

Fairmont Nile City and Hamleys are teaming up this Christmas to bring you one of the most anticipated bazaars of the season with a dazzling array of activities and entertainment for all family members. Prepare to be inspired by the unique Christmas themed gift ideas for friends and family or treat yourself as you’ll be sure to ﬁnd all you need for the festive season at Fairmont Nile City Christmas Bazaar. Get the full Christmas experience and sit back while kids enjoy the best festive season traditional activities in partnership with Hamleys, the world’s largest and oldest toy shop. Warm yourself up with a festive drink as you browse the booths offering Christmas themed items from the city’s top notch vendors.

Celebrate Chinese-style Christmas Eve set menu and Christmas lunch with your family at Chinoix. Get hyped with your friends this Christmas Eve and celebrate it with live DJ and Exotic Belly dancer. Party in style this New Year’s Eve! Forget trends, clichés and passing crazes, because this year Vintage is taking you to a new level of style and elegance with our DJ. Don’t miss Christmas Dinner buffet and special Santa Clause giveaways. Make it a bright and fresh start to the New Year in the welcoming surroundings of Citron. Share the occasion with family and friends and make it a memorable night with their generous dinner buffet with live cooking stations and live entertainment.

Kempinski Hotel Soma Bay

Dusit Thani LakeView Cairo At the peak of the festive season Dusit Thani LakeView Cairo offers a variety of seasonal activities and packages allowing guests to enjoy the holiday and celebrate in style; from deliciously ﬁlling Thai Christmas meals to extensive buffets and mouthwatering delights prepared by the ﬁnest Thai chefs in Egypt. Spend a warm Christmas Eve with Santa Claus who will keep your little ones entertained. 50 insight

Hilton King’s Ranch Treat yourself to Hilton Alexandria King’s Ranch Christmas experience escape. Let’s dine and dance and enjoy a one of a kind Gala Dinner while listening to the beats of live music at Zaatar Lebanese restaurant with a lavish set menu or choose to dine in Teatro festive buffet with the sparkle of breathtaking ambiance.

Kempinski Hotel Soma Bay is preparing some sumptuous treats to celebrate the magical ﬂair of the traditional European festive season, dotted with an oriental twist for an unforgettable holiday experience. Enjoy their home-made cookies and mulled wine, while eavesdropping on the strains of the children’s Christmas carols. The team of Kimo Kids Club haven’t forgotten to keep your little ones busy celebrating too on those blissful days to guarantee to provide you with unsurpassed special moments and have a truly memorable getaway. The little ones will spend a fantastic time by the specially decorated and joyful Christmas tree and will be fascinated with the surprises brought by Santa Claus!

What’s up Egypt ? It’s a holly jolly season

Royal Maxim Palace Kempinski Celebrate this holiday’s joyful moments within the festive surroundings of Royal Maxim Palace Kempinski. Feel the magic as you step into the palace and embrace the jolliness of the season with all its blessings. This year’s celebration is an exuberant one with Amr Diab for a special Christmas Event presented by Checkmate Events. Bring your friends and loved ones on Christmas day to make this evening a memorable one. Also, check the special resident package for the holidays and restaurant offers book now at the palace and live luxury.

Sheraton Miramar El Gouna Exceed Christmas and New Year celebration at Sheraton Miramar El Gouna with unique festive ambiance at the perfect venues with spectacular Sea view. Every day will be ﬁlled with the joy and excitement required for a happy holiday season. Enjoy Sheraton Miramar dining outlets for the nights full of endless possibilities and memorable experience. Sheraton Miramar Resort’s restaurants and bars offer an exceptional Christmas and New Year program. Mouthwatering dishes are served varying from regional to Italian cuisine in a fantastic atmosphere with amazing views of the sea or the pool. Miramar Restaurant serves delicious international buffets, while Orient 1001 offers authentic Arabic dishes and the ﬁnest Italian delicacies are presented in La Piscina.

Sonesta Hotel, Tower & Casino – Cairo

Semiramis InterContinental Cairo

With a wide array of exciting venues and exquisite ﬂavourful Holiday treat, Sonesta have the passion for providing a memorable experience. Gather with your family and friends at La Gondola for an elegant Christmas Eve Dinner featuring a specially prepared ﬂavourful Turkey Dishes and enjoyable live band entrainment, followed by a delightful Lunch Buffet on Christmas Day featuring traditional Christmas favourites. Celebrate the New Year’s Eve in a cheerful ambiance with special dinner set menu featuring a wide assortment of traditional and oriental authentic delights with live entertainment and belly dancer performance all at Baalbek Lebanese Restaurant.

Experience authentic Lebanese hospitality with Chef Bazarranges à la carte menus on Christmas Eve & Day at Sabaya. For a special New Year’s Eve don’t miss the festive Lebanese celebration as you share delightful mezzahs with friends and family and listen to oriental beats. Café Corniche is offering a scrumptious takeaway selection of Christmas goodies that includes Yule logs, chocolate Santas & gingerbread cookies. Kids can also take photos with Santa Clause on Christmas Day for some memorable Christmas moments. Visit The Grill’s fabulous ‘Noël sur le Nile’ gala dinner on Christmas Eve and relish in a ﬁve-course dinner.

What’s up Egypt ? City Centre Maadi Life Sized Snakes & Ladders Game Takes Fun to a Whole New Level! AINHOA Participates at Cairo Fashion Festival Season 7

NESPRESSO LAUNCHES THE AGUILA 220

To satisfy evolving demands in the out of home market, Nespresso is introducing the Aguila 220 during its participation in ‘HACE HOTEL EXPO 2016’, which is one of the biggest and most important exhibitions for hotels supplies and restaurants equipment. The Aguila 220 is designed to meet the needs of all premium large HORECA establishments, such as hotels, restaurants, cafés and bakeries, and offers an unmatched choice of onetouch gourmet recipes for extraordinary coffee quality and exceptional coffee moments.

Mr Saher Hashem

All Fashionistas and fashion lovers gathered to attend one of the IT Fashion Events of the season Cairo Fashion Festival Season 7. AINHOA Luxury Diamond was delighted to be participating in that glamorous event for the ﬁrst time. AINHOA had the greatest exposure for the product and brand along with more engagement with their customers. Countless ladies tested the product on their skin and loved the products effect upon ﬁrst trial with the diamond peeling effect. AINHOA’s value packs were the most favourite and practical item for all of them.

City Centre Maadi is always one step ahead when it comes to family entertainment. Throughout the month of November, visitors were able to enjoy playing a life size Snakes & Ladders game inside the mall. To top it off, a total of 750 game winners went home with shopping vouchers from Carrefour. As for those who visited City Centre Maadi for the fun of shopping during November, the leading mall had astonishing surprises for them. Five lucky winners were able to each take home an awesome prize worth thousands as shopping vouchers from Carrefour and other high-end stores at the mall. Over the years, City Centre Maadi has been able to maintain its position as one of Cairo’s leading leisure destinations, offering unparalleled shopping, dining and entertainment options under one roof.

Pyramids Heights A promising compound in the heart of Giza

Cairo Fashion Festival Season 7 The most Anticipated Fashion event

Cairo Fashion Festival in collaboration with Cairo Festival City Mall brought to you by Huawei hosted the capital’s largest fashion event of the season for the seventh time since its ﬁrst show. Talents from all over the world ranging from designers, retail brands to guests came together at the festival amphitheater to give Cairo an exquisite night full of trends, culture, glamour, and entertainment. Omar Madkour founder of Cairo Fashion Festival started the festival with a short speech welcoming everyone including the special attendance of Abdel Aziz sisters, Andrew Tucker representative of London College of Fashion. 52 insight

Samcrete Development is offering the opportunity to live in the spectacular project ‘Pyramids Heights Residences’, a gated community with around 600 luxurious units ranging from fully ﬁnished apartments, duplexes, penthouses to semi-ﬁnished villas. Away from the hustle of the city, Pyramids Heights Residences is ideally positioned in 6th October City, neighbors to Sheikh Zayed, Smart Village, and some Educational Institutions. The project is built on 400,000m2, with an approximate builtup area of only 15% and the rest is dedicated to green areas, roads, clubs and services. Some of the favorite features about this project are the sports club, clubhouse and the kids’ area and what makes it unique is that all these amenities are included in the total unit price.

Shell Technology Leadership Conference Tackles the World’s Biggest Energy Challenges Hundreds of Egypt’s top companies, academic institutions and entrepreneurs partnered with Shell Lubricants Egypt and energy experts to explore global sustainability innovations at the ﬁfth annual Shell Technology Leadership Conference (STLC). The summit, which undertake the theme “Energy – Water – Food: Innovation and Collaboration for Egypt’s Future Challenges”, took place at Steigenberger Al Dau Conference Centre, in the nation’s premier Red Sea destination, Hurghada. Keynote speakers included Mr. Aidan Murphy Shell Egypt VP and Country Chairman and Managing Director; Mr. Saher Hashem, Managing Director Shell Lubricants Egypt.

Royal MaxiM PalacE KEMPinSKi’S RESEnSE SPa

An UnforgettAble experience

Who would have thought that a trip to Royal Maxim Palace Kempinski’s Resense Spa, the first European spa in Egypt, was all it took to be dragged from the mart of work stress and life worries to the heights of serenity and utmost tranquillity! The luxury 5-star hotel has always been our harbour for fine dining and whimsical rendezvous, and now thanks to Resense Spa, it’s become where we run to whenever we need to be pulled out of the maelstrom of daily hassles and into a most sumptuous getaway. We were escorted to the spa where we were ever-so-gently waylaid by the delicate aroma of the classical European spa. The décor was an amalgam of modern and traditional interior design that was complimented by the placid quietude of the space, save for the relaxing music playing at just the right volume. In this haven of tranquility, what seemed to lure us in the most was the heated indoor pool along with the endless list of beauty treatments and massage therapy services that made our bodies feel unwound by merely reading about them! We first tried The Polish & Swathe scrub and wrap, which gave us an ultimate

the Resense Spa’s signature massage, which concentrates on areas of the body where tension is most intense. Their technique was to employ body brushing to stimulate the blood circulation, while thermal compresses gently warm up the muscles and make them more relaxed than you’ll ever feel.

head-to-toe relaxing experience. The invigorating ‘4 Tea Polish’ body scrub, imbued with an elixir of aromatic apricot oil, shea butter, bamboo powder and extracts of four different teas, cleansed our skin in preparation for the ‘Nourishing Swathe’ wrap, which contains milk, rice and kaolin powders - infused with both vanilla and coconut nectar and smells as delicious as it sounds! Our heads were tenderly massaged, making us feel harmonized and slightly sedated while the wrap was working its magic on our thirsty skin. Of course, we would not dare to miss an opportunity for a massage that we knew was going to make it challenging to drive back home, but one we could not leave without. We tried the The Renaissance whole body massage which slowed us down, and gave us the ability to recoup our energies that we seemed to lose among the worries of daily circumstances. This is particularly

To top it off, we had to give their facial treatments a try, just because some of the ingredients sounded too delicious and others just too compelling. The Age Defier is certainly one of our favorite treatments that we have ever tried at any spa. The facial deeply hydrated our skin using a gentle facial peel that did not leave our faces inflamed or itchy, like most peels would. We were told this treatment encourages cell renewal, which is reinforced by the collagen mask they later applied that smoothed and firmed our facial contours – we walked out looking youthful, healthy and with a luminescent complexion we loved. Our senses have never been more awakened by such an unforgettable experience at the Resense Spa at our favorite Royal Maxim Palace Kempinski, certainly one of the most luxurious spas we’ve ever been to. What we loved the most was how we were not dryly offered hackneyed and predicted spa services, but were provided a most holistic and healing journey to a rejuvenated and pampered experience from head to toe.

LAKEHOUSE THE CLUB BY DUSIT THANI

TAKE YOUR PLACE AMONG THE ELITE Exclusive and elite ... LakeHouse The Club is truly exceptional in every respect, a select community where membership is the passport to join the privileged few. LakeHouse The Club draws on the legendary five star excellence and experience of the Dusit Thani LakeView Cairo, which is located alongside, and nestles on the edge of the premium and secluded LakeView compound. Membership of LakeHouse The Club opens a masterpiece of gourmet cuisine, indulgence and health and ﬁtness options for families and their children, couples, individuals and corporate clients. All of this in a captivating landscaped setting of gardens, greenery and patios where warm breezes rustle the palms while cabanas and loungers offer a tempting escape from the cares of city life. LakeHouse The Club has become Cairo’s own oasis ... a world of its own that answers every conceivable need or desire. Three restaurants, O Café, Puff and Energia; a Gym with up-to-the-minute equip54 insight

ment and a team of professional trainers. Facilities for squash, tennis, soccer and more are also available steps away. Two swimming pools, including one that is Olympic sized, are just part of the story of this exclusive and luxurious environment. LakeHouse membership brings many beneﬁts, including:

1- Exclusive access to pools, the kids’ recreation area, poolside cabanas and restaurants. 2- Free access to the Gym and free usage of lockers. 3- Privileged discount rates to the tennis

and soccer sports academies.

4- Special rates to be pampered in the Dusit’s magical Deverana Spa. HEALTH AND FITNESS ... AS NEVER BEFORE Can working out really be a bliss? The answer is ‘yes’ in the Body Temple and the indoor and outdoor recreation facilities - for individuals, couples, families and their children - that means membership at The LakeHouse takes health, relaxation and ﬁtness opportunities to unrivalled heights.

Enter Body Temple through a plush reception area (alongside an outlet fullystocked with sports clothes and gear) into an area laid out with male and female locker rooms, individual shower cubicles and steam rooms. Lie back in the Jacuzzi, unwind and relax and watch the news or sports on the big-screen TV set above the bath! The floor-to-ceiling panoramic window on the upper floor of the gym gives members a view over the patios, palms, lawns, cabanas and swimming pools one for recreation and the other a full Olympic-sized competition pool - while making use of over 20 cross trainers, treadmills, exercise bikes and the spinning room with 20 GX bikes. The gym offers the latest in Life Fitness programmes, all created to international standards. Distinct zones in the gym provide for stretching, cardio, functional training, free weights, whole body strength programmes, synergy circuit training and an Everlasting ‘challenge zone’. Personal trainers will customise individual training sessions for members in an atmosphere that will hook you up to come back for more. For those stepping up from regular workouts there is Ignite Performance Training in a separate purpose-built facility, just a short stroll from the Body Temple and past the courts of the Soccer Academy, run in conjunction with Spanish giants Atletico Madrid, and the Tennis Academy. Three squash courts with banked spectator seating offer a top-rated facility for competitions and corporate ‘ bonding’ days, all while two Padel Tennis courts add to the huge array of sporting options. And for the kids: Soon to open is the Kids’ Recreational Area for three to eight year-olds, a professionally-staffed expansive play zone which means excitement and thrills for the children and total relaxation for parents who will be able to enjoy the Body Temple facilities or a quiet lunch by the pool while the children play. Bumper cars, slides, arts and crafts and video games will keep them happy - and they can refuel with tasty snacks from their own food court. Coming soon, also on The LakeHouse horizon, is a Water Park to complete their ‘fun-filled’ world!

THE FINEST CUISINE EXCLUSIVELY YOURS For dining out in style, any time, every day, head for O Café. To chill out by the pool, in the shade, tempted by the aromas of Oriental delights and shisha. If you want to refuel before a session at the

gym or if you plan to cool down with a post workout smoothie, Energia is with you every step of the way. Membership of The Lakehouse opens up the world of cuisine that is, of course, five stars, but also innovative, intriguing and irresistibly tantalising in its tastes, flavours, aromas and presentation - in a setting that reflects an exclusive country club ambience. O Café,‘O’ for olives, ‘O’ for oregano, ‘O’ for olive oil, ‘O’ for omelettes and ‘Oooooh’ for the luscious but healthy and nutritious cuisine from the eastern Mediterranean on the O Café menu. Dishes are prepared in the open kitchen and brought to you at the restaurant’s high stools and tables or informal sofa areas, or maybe to the outside terrace overlooking the palms and pools. There’s no better place to enjoy a ‘Saloniki’ breakfast of scrambled eggs and baby potatoes or a Greek yoghurt pancake stack with red velvet and berries in orange caramel. And perhaps a caviar dip or Tzatziki later in the day, a choice of five crisp freshly-prepared salads, or souvlakia with garnished beef, lamb, veal, chicken or shrimp on the skewer Greek-style. Puff Lounge’s shady position alongside the pools adds an extra dimension to The LakeHouse with gourmet Lebanese cuisine in a casual setting with arabesque motif floor tiles, fun colours of red, yellow and deep pinks, high stools and tables and sofa areas set around mini gardens, all conjure the atmosphere of the Orient in the heart of New Cairo. Chat or watch the large-screen TVs while you smoke your favourite shisha. Energia, alongside the gym, is both heaven for athletes and a haven for the simply health conscious with protein and mass builder shakes on the menu along with healthy and hearty choices such as chicken and coconut soup, salads, wraps and a 400g ‘protein fix’ of beef, veal, chicken or lamb (you choose!) with Dijon mustard and chili BBQ sauce. Now that’s worth working out for!

For more information, please visit www.lakehousetheclub.com or facebook: LakeHouse - The Club or call us on 01111288879

AMERICAN MUSIC AWARDS 2016’S BEST AND WORST DRESSED Ciara in Stephane Rolland dress

Gigi Hadid in Roberto Cavalli

Heidi Klum in Wolk Morais jumpsuit

Bella Thorne in Anthony Franco tuxedo

Milla Jovovich in Elie Saab gown

The 44th annual American Music Awards featured Green Day rocking the stage after enlivening a melody from the past to lampoon Donald Trump while performing “Bang Bang”, all while Gigi Hadid impersonates Melania Trump and later apologises to her after we’ve all had a laugh. As much as that was a total blast for us, we were fascinated with our favourite celebrities’ bomb looks as much as we were with their talents and humour. Our one and only Lady Gaga surprised us with her unexpectedly subtle elegance that she pulled off beautifully in her white Maxwell Pantsuit. Gigi Hadid was as stunning as she always is in her Roberto Cavali, and Milla Jovovich was dressed in a jaw-dropping Elie Saab gown that left us breathless. On the other hand, some may have lead the worst dressed celebrities in the AMA’s with Bella Thorne looking most unusual in an Anthony Franco tuxedo along with Olivia Munn and Karlie Kloss who have all seemed to miss the fashion high notes we were usually used to seeing them hit. Rebecca Romijin in Rita Vinieris dress

Lady Gaga in Maxwell pantsuit Karlie Kloss in Atelier Versace gown

Olivia Munn in Reem Acra minidress

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Selena Gomez in Prada red gown

HUAWEI SPONSORING

CAIRO FASHION FESTIVAL For the second time this year, Huawei Consumer Business Group is the title sponsor of the seventh edition of Cairo Fashion Festival, one of the biggest fashion events taking place in Cairo this season. The festival hosted many Egyptian designers as well as credible and highly recognized regional designers to display the newest trending clothing items and accessories. Launching two of the season’s hottest colours, the entire event was themed in Huawei’s new P9 red and blue colors. Huawei’s award-winning flagship smartphone, the Huawei P9, was launched in two limited edition colours: Red and Blue. Inspired by the dramatic and colorful world of the Pop Art movement, these vibrant colourways also reflect the passion and glamour of the fashion world. The stunning result is a beautifully-designed phone, packed with impressive features, that is a rallying cry for artists and innovators, and is set to be a staple in your favorite fashion ensembles. Leading the crowd in terms of style and fashion, the P9 boasts a harmony of design and technology, allowing industry leaders in the worlds of fashion, style and art to be 2017 trendsetters. George Li, the director of the Egypt office for Huawei Consumer business group, stated: “Huawei values fashion the same way it does innovation and puts in a lot of effort in producing cutting edge, quirky and wearable pieces of technology that can be accessorized as part of any chic outfit. Fashion is a very big part of how we run our business and we firmly believe that technology inspires fashion and vice versa.”

He also added: “Red is the color of passion and fire, exuding confidence and youthfulness and expressing the vitality of the fashion industry, while Blue conveys a classic elegance and poise still popular in global fashion circles today. This is why Huawei decided to design the new red and blue P9 colours.” Beautiful star Amina Khalil attended the fashion festival as a Huawei guest of honour, dazzling in a blue outfit inspired by the colour of the limited edition P9. “I’ve always had a love for fashion and timeless elegance. It is exciting to see technology companies paying attention to the fashion and design elements of their devices, especially Huawei [which is] the pioneer in this field globally. I have been following up on news of their many fashion wearables and smart-phones lately and I can see how Huawei is innovative in this fashion-technology fusion” said Amina Khalil. Designer Norine Farah, who was also present at the event, dressed in Red to match the exclusive Huawei smartphone stated: “Fashion influences every aspect of the way we live so technology is evolving not only to make our lives easier, but to also fit seamlessly into our everyday style. Huawei is doing a great job at representing that and I love the attention and effort they place on fashion.” The innovative dual lens 12 megapixel camera, co-engineered with iconic photography brand Leica Camera, ensures that every detail is captured. The result is a smartphone that has the capabilities to complement the vision of the world’s fashionistas and culture creators. Super-fast auto focus means no moment is lost, whilst the magic of the evening shows and after-parties can be caught in all their glory with superb low light photography functionality.

Hey It’s Ok..

For your definition of success to be a mother of a hundred fur babies in your three-storey penthouse. To spend your three-month’s income on Christmas presents for the person who deserves them the most…yourself! That all your friends have gotten married by now and your only hubby and love of your life is your success in your career. To unwrap your Christmas presents before it’s even mid-December and clumsily re-wrap them before acting surprised on Christmas. To still be climbing your ladder of success in your mid-thirties, just as long as you don’t give up! To buy expensive imported peppermint candy for your Christmas tree decorations just to wind up eating it all in traffic. To have hackneyed dreams of being a rockstar or a Hollywood sensation and work your butt off to make it happen –it will! To shop for sexy female Santa Clause outfits that are too revealing to wear in December’s cold, but it doesn’t stop you from doing your thing! To consider getting through the day without flipping anyone off the biggest success of all. To spend Christmas Eve alone watching cheesy Christmas chick flicks because there’s no better company than yourself. To think the holidays are depressing, but refrain from letting anyone know lest they think you’re mad!

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telling customs being brought back, you can now enjoy throwing a boot or a shoe over your shoulder and see if the shoe lands with its toe pointing to someone’s door. If so, the ﬁrst man that comes out of that door and ﬁnds the shoe is, according to myth, your future husband. Good luck!

Japan’s Christmas Valentine Although Christmas has only been widely celebrated the past few decades in Japan, it has quickly become one of the populace’s favourite holidays to exchange gifts and love wishes, kind of like their own Christmas-themed Valentine. Only instead of receiving a bouquet of ﬂowers, you’re more likely to get a bucket of fried chicken legs from KFC. Like turkey is a must in Western Christmas, fried chicken is traditional in Japanese Christmas.

Memorial Christmas in Finland

COUNTRIES THAT UNCONVENTIONALLY CELEBRATE CHRISTMAS

hen we think of Christmas we think traditional Michael Bublé music and the sight of beautifully decorated homes and shops in early December. But that’s not how every nation celebrates their holidays. In a world of snow-covered Christmas trees and wishful kisses under the mistletoe, here are five countries who have an entirely different notion of commemorating the joys of Christmas.

By: Mayar El-Shamy

India Goes Bananas Over Christmas And when we say bananas, we mean both metaphorically and literally. Although only 2.3% of the Indian population is Christian, that’s around twenty ﬁve million people because of how huge the population is over there. Of course, it’s a bit different in the Indian culture when it comes to buying and cutting down Christmas trees. Fir trees do not naturally grow in India, but that doesn’t deter them. Christian Indians are known decorate their gorgeous mango and banana trees instead!

Find Your Future Husband in Slovakia Still single and can’t ﬁnd anyone to mingle with? Spend this Christmas in Slovakia. With traditional Sochelnik fortune-

This is by far the sweetest version of Christmas we have come across. The Finnish traditionally spend Christmas with their family members…living and dead. Finnish families typically visit the graves of their relatives as well as ancestors on Christmas Eve and light candles in their memories. It is more of a holiday of remembrance than one of exchanging expensive presents. Cemeteries are beautifully candle lit during Christmas nights. Some families also leave food on the table and sleep on the ﬂoor instead of their beds to give the deceased a place to rest when they pay them a visit.

A Spooky Christmas in Ukraine Every other nation might decorate their trees with glittery globes and light-up stars –not Ukraine. Ukrainian Christmas trees are traditionally ornamented with synthetic spider webs. An old folklore myth says a poor woman who could not afford to decorate her Christmas tree woke up one day to ﬁnd her tree covered in spider webs. On touching them, they turned to gold and her family never faced poverty again. So traditionally, seeing a spider web in Ukraine is thought to bring good fortune.

The Three Kings in the Philippines With the Philippines being the third largest Catholic country in the world, their celebrations continue all the way to January. Only instead of Santa, tradition says The Three Kings are the bearers of the Children’s presents. So children would leave their polished shoes and clean socks on their window sills for the kings to leave them presents when they pass by their windows. Christmas celebrations end by the ‘Feast of the Three Kings’ in January.

DIY Christmas Decorations We Love Snow Jars

While Christmas could be our favourite holiday of the year, we have to admit that we always end up spending heck a lot more on decorations than our income can afford, not least of which is spent on ornaments alone. Although the best part of Christmas is shopping for trees, presents, and decorations, there are always alternative ways that will still allow you to spend quality time with your loved ones without putting a hole in your wallet. Here are some of our favourite affordable decorations that could be crafted from the comfort of your own home.

Christmas Corner

Instead of spending hundreds on cute snow globes your kids will eventually break when playing catch indoors, you could always make your own at home. Only instead of globes, they’ll technically be jars. You can pick a toy piece of your choice before gluing it to the base of the container. For snow, your best option would be styrofoam.

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Are trees too expensive for you to buy and you’re not particularly fond of faux tree décor? A Christmas themed corner might just be the thing for you. All you need is lots of string lights and a couple of wooden logs. Presents don’t have to be placed under a tree, they’d do just ﬁne under an ornamented Christmas ladder. The best part is, you wouldn’t end up with a load of belated Christmas decorations lying around in your living room afterwards; just an elegant work of art.

Florals

If you have any leftover fabric lying around, you might be interested to know you can finally make use of it. Depending on its thickness, you can cut it into floral pieces before dip dying it in oil paint and perhaps add a bit of final touches with permanent marker and glue. We love how simple these fabric flower pieces look!

Marshmallow Snowmen We know it’s food, but it just adds the perfect touch. Instead of leaving milk and cookies for Santa, try leaving snowman marshmallows and cacao. The thing about marshmallows is that you can pretty much mold them into any shape you want, and use them as edible tree decorations as well. For doodling, you can buy food colours and tints from almost any supermarket in town.

Paper Tree This option is ideal if you have children between the ages 4-12 because that’s when children love to get creative the most, and there’s no activity more fun for a child than DIY anything. You’re going to have to carry out some measurements before you start your humongous origami project of crafting a humansized tree out of coloured Canson paper, but it’ll be worth it when you see how much fun your kids or younger relatives will have.

Hanging Christmas Tree

Yet another alternative to trees. Although you might have to shop for orbs, they’ll pretty much be the only thing you’re going to buy for tree decorations because they will literally be your tree. Depending on how large you want it to be, you can use translucent strings (or regular threads) to adjust the height of each orb into the shape of a shiny ﬁr tree.

y t r a P is over, put on your pyjamas nothing is better than the cozy feeling of your favourite jammies after a long exotic day of partying and dancing. We brought to you the best Christmas themed pyjamas to choose from and to receive your next year with a great spirit.

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Next Pajamas

Victoria Secret Hooded Pajamas

Marks & Spencer Checked Pajamas

Marks & Spencer Cotton Pajamas

Victoria Secret Pajamas

Next Christmas tree Slipper

Next Santa Pajamas

Next Mules

Marks & Spencer Night Wear Collection

Next Frosted Slipper Boots

Marks & Spencer Owl Pajamas set

JOLLY-UP YOUR HOME FOR CHRISTMAS There’s no place like home when it comes to Christmas. With the heater on high and your family and fur babies around you to make you warm, nothing could top it off better than just the right Christmas Décor; from your living room to your bedroom! Here are some of our favourite products and designs that might inspire you. FEJKA Artiﬁcial plant - Christmas tree

Ikea LIXHULT Cabinet

Zara Home Merry Christmas Pillows and Wooden Christmas Tree

The Love Letter Cushion by Style Treasure

PATCHWORK AND LASER LEATHER RUG

Ikea VINTER 2016 Decoration wreath

SOCKER - Plant pot

Ikea Chair

Marsilya Corner Set by Istikbal

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WIN A TRIP TO SOUTH AFRICA BROUGHT TO YOU BY

Spend EGP 500 at Virgin Megastore or buy any Huawei P9 series devices for your chance to win 1 of 5 nine-day trips in South Africa. Valid from Nov. 18th till Dec. 18th, 2016. Operated by Destination31. Terms and conditions apply

MUST-BUY Christmas Gifts FOR YOUR LOVED ONES The most difficult part of planning for Christmas might be having to think of what to buy for whom. Let’s face it, nothing comes cheap, so we’re going to help you find the perfect Christmas gift for adults and young adults; presents that surely won’t get thrown away and will prove to be a bang for your buck.

Gifts for Men

Ray Ban Sunglasses for Men

Kennett Disc Swarovski CufďŹ&#x201A;inks

Vincero Collective Watch

Philips Norelco Vacuum Beard Trimmer

Tuscany Leather Francoforte Exclusive Leather Weekender Travel Bag Large

Hugo Boss Intense

Clinique Great Skin Set

Burberry Gloves Burberry Oversized MegaCheck Cashmere Scarf Bill Adler Leather Passport Cover and Luggage Tag UGG Neumel Suede Desert Boot

Beats By Dre Alexandre Wang

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Gifts for Women

Victoria’s secret Pyjama Set

Burberry Body

Essie Holiday Set

Lily Pulitzer Agenda

Crystal Shambala Ball Charm Bracelet Set

Kate Spade Wallet

Bobbie Brown Mini Brudh Set

Victoria’s secret Eyemask ans Slipper Set Versace Bag

Bombe La La La Bath Bombs

MVMT “Santa Monica” Watch

Molton Brown ‘Scents of the Season’ Candle Set

Gifts For Boys Rock Science Trivia Game

Men’s Taco Socks

Samsung Gear VR Penny Soccer Game

Converse Trainers

Superhero Comic Book Notebook Journal A5 Philips Instant Camera

Nike Mercurial Fade Football

T-Shirt

RED5 Helium T900 Speaker

RED5 Plasma Ball Enuff Grafﬁti Skateboard, Green

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Gifts For Girls

Thermal Travel Mug

Dormify Gym Bag

Instax Mini 8 rose

Accessorize Multicoloure Backpack Forever 21 Makeup Bag

H&M Earrings Set

Kate Spade Umbrella

Claireâ&#x20AC;&#x2122;s Iphone Case Cluless Pillow

Betsey Johnson XOXO Trolls Knit Arm Warmers With Pom Poms

Pretty Little Liars DVD Set Rebecca Minckoff Crossbag

CHRISTMAS

RECIPES FOR AN EXQUISITE HOLIDAY

Let’s admit it: food is what makes any holiday special. Although these recipes are not particularly traditional in Egypt, they give Christmas a whole new taste. Instead of plain ol’ cookies and chocolate milk, try these easy baked delights and delicious drinks that taste as good as they look.

Gingerbread Man Cookies You need: 3 cups of ﬂour, 2 teaspoons of Ginger, a teaspoon of ground cinnamon, a teaspoon of baking soda, 1/4 teaspoon of nutmeg, 1/4 teaspoon of salt, 3/4 cup of butter, 3/4 cup of brown sugar, 1/2 cup of molasses, a whole egg, and a teaspoon of vanilla extract.

Eggnog You need: 12 egg yolks, 2 kilos of granulated sugar, 1/4 cup of whole milk, 1/4 cup of heavy cream, a litre of lightly whipped spiced rum, and a teaspoon of vanilla extract. Directions The yolks should be beaten in a large

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mixing bowl before gradually adding the above amount of sugar. You should keep beating until the mixture is nice and thick. Stir in milk and rum and pour the end result into a large bowl. Cool for four hours. The whip cream should be folded in the mixture shortly before serving. And don’t forget to add the freshly ground nutmeg!

Directions: Mix the above ingredients together in a blender to make the dough. After pressing the dough ﬂat, wrap it in plastic wrap and refrigerate it four hours or overnight. Let the oven preheat to 175 degrees while rolling out the dough on a ﬂoured surface before cutting it into gingerbread man shapes. Bake until edges of your cookies are set and begin to brown, which usually takes 8-10 minutes. Let them cool for a minute or two before decorating them as you prefer.

Key Lime Pie You Need: Ground Digestive biscuits, 3 cups of sweetened condensed milk, 1/2 cup of sour cream, 3/4 cup of key lime juice and a tablespoon of grated lime zest. Directions: Let the oven preheat to 175 degrees. Mix condensed milk, sour cream, lime juice, and lime rind well before pouring them into the ground biscuits. Bake for ﬁve to eight minutes, until you see bubbles burst on the surface of your pie and be careful not to let it brown. Leave it to cool before serving and add lime slices with whipped cream for an extra zesty touch.

Cream Cheese Mint You need: Cream cheese, a tablespoon of butter, 3 cups of powdered sugar, 2 drops of peppermint oil, food colouring (optional). Directions: In your favourite mixing bowl, combine the ingredients of cream cheese, butter, and powdered sugar. Add in the peppermint oil. You can colour it with food pigments, or leave it white. Roll into small balls, and place on cellophane paper. Flatten the balls with a fork previously dipped in powdered sugar. It is preferable to leave the mixture to dry for a couple of hours before cooling them in the refrigerator or in your freezer for quicker cooling. Chewy Caramel You need: A cup of butter, 2 kilos of brown sugar, a can of sweetened condensed milk, a cup of light corn syrup, a pinch of salt and one and a half teaspoons of vanilla extract.

Directions: Mix all the ingredients except the vanilla extract into a saucepan. Stir consistently until it boils. Heat to 112 degrees. Cook for four minutes before removing it from the heat and then stir it in the vanilla. When the caramel is ready, it can be placed in a buttered pan. Leave it to chill at room temperature before cutting it into squares using scissors. Wrap every piece in cellophane. Peppermint Brittle You need: White chocolate and around 30 small peppermint candy canes. Directions: Heat white chocolate in the microwave for ﬁve minutes. Take it out occasionally to stir it until the mixture is melted and smooth. Place candy canes in a plastic bag before being hammered broken. Stir the peppermint bits into melted white chocolate before spreading it evenly in a pan, and leave it to cool for about an hour before serving.

Icelandic Christmas Cake You need: A cup of white sugar, 3/4 cup of butter, 2 whole eggs, 2 1/2 cups of flour, 2 teaspoons of baking powder, 3/4 cup of milk, 1/2 cup of raisins, 1/2 a teaspoon of lemon extract, 1/2 a teaspoon of cardamom flavoured extract. Directions: While the oven is heating to 175 degrees, grease an 11 inch loaf pan. Cream the butter and sugar until they’re fluffy. Add the eggs one after the other, beating one at a time. Pour in the milk, lemon and cardamom flavourings before mixing in the flour and baking powder. Add some flour on the raisins before mixing them into the batter. Pour what’s in the batter into the prepared pan. Bake at 175 degrees for an hour.

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