CROATYQUE, MAJA ČUPIĆ

Croatyque is a newly opened concept store in the heart of Zagreb. What is the vision and the concept of your store?

Croatyque was a logical next step after my rich, long-term experience in the position of brand manager for various brands in the region, where I felt the desire for personal fulfillment in establishing my own brand. The vision was to create a place where handmade products of Croatian designers will be offered together in one place, because this has proven to be a deficiency on the Croatian market, especially as an offer for tourists. To gather domestic designers in one place, and offer them to a wider audience, with the aim of promoting Croatian products – that is Croatyque! It is easier for joint forces to perform in a market that is small and in which the offer is not always at the premium quality. It is always challenging and almost impossible to compete with the big shopping giants, but with persistence, work and great sacrifice, you can definitely find a niche to offer high-quality products. Therefore, every customer is welcome in our cute little Croatyque. Although the primary target audience are

Croatyque in its business and in its name is the combination of words Croatia, Adriatic and Boutique, so in this direction I also curated our offer of domestic brands: Ruo linen handmade embroidery clothes, Unaesthetik knitwear, 757 natural cosmetic, Bilja designer notebooks, Dunja Ignis ceramics, Natalio luxury candles, Seng bike baskets, Maja Tomljanović and Mateja Kovač illustrations, The All jewelry, Greethings gift boxes, and our own brand of Croatyque products. These are brands whose assortment is entirely produced in Croatia.

Can you tell us something more about your long term goals for Croatyque brand?

The long-term goals of Croatyque go in two directions, one is to expand the offer of designers, and the other to develop the offer of the Coatyque range. Under our own brand you can find 100% cotton products, such as hoodies, t-shirts, hats, socks and bags. The models are excellent basics that do not follow trends and were created with the intention of being a part of your everyday style for years. From design to production, everything takes place in Croatia where we use only the best cotton currently available on our market and we take great care in the workmanship. The offer will also be available on the web shop, which will soon be up and running.