A'MARIE, ANAMARIJA BRKIĆ

A'MARIE brand is wellknown for its sophisticated elegance, premium fabrics and often described as “Clothes made of dreams”! Can you tell us a bit more about your brand and about A'MARIE philosophy?

A’MARIE is a Croatian based, independent, woman owned and women’s ready-to-wear label with the mission to create and promote sustainable fashion. Our design fuses modern yet timeless everyday essentials with a feminine edge and we try to offer effortless but unique styling. Each piece we create tries to balance versatility and comfort, exquisite materials with character and sensuality. I think this versatility is the thing that sets our brand apart. We offer A’MARIE ready-to-wear and A’MARIE BASIC collections. Last year we created swimming suits made of recycled yarns and this year, for the first time we presented our A'DENIM line of organic jeans. Every piece of clothes or accessories we do here is a fine work of craftsmanship and we really do care that every piece comes out in the finest way and in the best way for our planet. Our collections are small, but unique. We have our flagship store which is located in Zagreb’s center and an online web shop. All production is made in Croatia. Everything is designed, planned and systematically controlled in Croatia as well. We put all our effort into making it sustainable.

As an independent fashion brand what challenges do you face in today's world of fast fashion and mass consumer goods?

In addition to all challenges, there is the issue of sustainability. As a sustainable fashion brand, we prioritize ethical production practices and the use of ecofriendly materials. However, this often comes at a higher cost, making it difficult to compete with fast fashion brands that prioritize profit over ethical and environmental considerations. Despite the challenges, we believe that there is a growing demand for sustainable and ethical fashion, and we are committed to promoting these values through our brand. We believe that by offering high-quality, ethically-produced clothing made from eco-friendly materials, we can attract consumers who value sustainability and ethical production practices, and build a loyal customer base. We also believe that by collaborating with other independent brands and promoting the values of slow fashion, we can make a positive impact in the fashion industry and contribute to a more sustainable future.

What can we find in your latest collection? How do you imagine A'MARIE lady looking like this summer?

We are just finishing our Summer Campaign. It is full of gorgeous swimming suits, pareos, beautiful summer accessories and all-day wearable unique dresses. This Collection ushers in the longawaited summer and a neverending day at the beach. And of course, our swimming suits are made entirely of recycled material ECONYL®, and are accompanied by the fact that it was produced in a 'zero waste' way, in cooperation with a local company that uses high-quality paints, with minimal consumption of water and electricity, as well as ink. I can’t wait for you to see it! :)