Graham Hall

Graham has worked extensively in the UK and USA. A key mover in the development of qualitative research, consumer insights and strategic brand development. In the 1990s he created the ground-breaking Informer Brand Development providing marketing and branding services for a wide range of brands including Nike, Coca-Cola, The Economist, Levi’s, Nokia, Bacardi and many more. Most recently he spent 3 years in New York working as Chief Insight Officer for a major ad agency. He now lives in the West Country with his wife and 3 kids where he’s applying blue chip marketing principles to brands ranging from internationals to local SMB’s. With The Insight Edge he offers marketing and business planning for specific projects, clients and competitive pitches. He also provides in-house training for agencies wanting to develop their own planning department. He’s occasionally asked why he refers to himself in the third person