Insight Hotelier Magazine Edition 07

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HOTELS | CAMPS | RESORTS | RESTAURANTS & LODGES RESOURCE MAGAZINE

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ATEGY DIRECTOR | PICK N PAY Jeremy Hodara CO-CEO | AFRICA INTERNET HOLDING

- Case study outlook

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Our Contacts: Utalii House, 11th Floor. P.O. Box 42013-00100 – Nairobi. Tel: +254 (20) 32224000 Email: md@tourismfinance.go.ke. www.tourismfinance.go.ke EDITION 03 | APR - JUN, 2015


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Editor’s Note

Dear Reader,

Welcome to the 7th edition of the Insight Hotelier Magazine: our quarterly business publication distributed for free to hoteliers in major towns of the country and to Members of hotel associations such as Kenya Coast Tourism Association (KCTA), Pubs, Entertainment and Restaurant Association (PERAK), Kenya Association of Hotel Keepers and Caterers (KAHC), North Rift Tourism Association and Lake Victoria Tourism Association among others. In this edition, we strive to address various topics relating to the industry such as Automation & Technology trends, Furniture & Interior Fittings, Hospitality Financing and Marketing with the global benchmark of the best practices among other insightful topics. The Insight Hospitality Conference and Expo is a reach out program on one to one meeting with owners of Hotels, Restaurants, Resorts & Camps in six (6) regions in Kenya as per the event calendar with an objective of creating hoteliers and suppliers network as well as sharing experience and best practices for the betterment of the industry in line with the Kenya’s blueprint, vision 2030. We do encourage esteemed suppliers and industry players to use either of the above platforms of the Hotelier Publication or the Hospitality Expo to showcase your products and services as a way of reaching out to your target clientele as well as build your brands countrywide with the global reach available online. Hoteliers are also urged to subscribe to the magazine so as to get direct delivery to your hotels and get listed on the magazine at every edition. Subscribers also enjoy free entrance for two delegates to our regional and national insight hospitality conferences and expo during the entire period of subscription. Visit our online portal www.insighthospitality.org for more information on these. The magazine is available online from the portal http://insightpublication.org/ Share your comments and contributions via email: hotelier@insightpublication.org Finally, we thank all our readers and all hospitality stakeholders for your tireless support and contribution. As we embark on the growth of the industry, we are pleased to work with you. Enjoy Reading… Titus Korir, Project Director.

FIND OUR COPIES AT ONLINE...

www.insightpublication.org INSIGHT INSIGHT HOTELIER HOTELIER -- 07 06 || June March - August, - May, 2016

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CONTENT

Pg 7 TECHNOLOGY TRENDS

Going Hi-Tech to enhance customer experience

Pg 8

HOSPITALITY COLOURS

Colour in hospitality spaces

Pg 10

HOSPITALITY TRENDS

Starting a bed & breakfast business

Pg 12 HOSPITALITY AUTOMATION

Smart Hotel ERP for Smart Hoteliers in Africa

Pg 14 HOSPITALITY MARKETING

Lucrative marketing for your hotel

Editorial team Titus Korir Maureen Musili

MAGAZINE

Published by: Insight Publication Birdi Centre, Mombasa Road P.O. Box 36106 Nairobi 00200 T. +254 (0) 735 / 725 - 350 690 e. hotelier@insightpublication.org www.insightpublication.org

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Advertising Robert Kemboi Anita Rotich Subscription & Distribution Ronald Rotich

Contributors Cyrus Onyiengo Clare Gatheru

Design & Layout Smartex Creative Graffix Tel: +254 721 496 922

©2016 Insight Hotelier. All material is strictly copyright andall rights were reserved. Reproduction in whole or in part without the written permission of Insight Hotelier is strictly forbidden. The greatest care has been taken to ensure the accuracy of information in this magazine at the time of going to press, but we accept no responsibility for omissions or errors.The views expressed in the magazine are not necessarily those of Insight Hotelier or Insight Publications.


HOTELIER’S CONVENTION 2016 Conference & Exhibition KENYA 1st Edition Coming up

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Event updates & booking.... events@insighthospitality.org +254 780 350 690 +254 725 350 690

hospitality EAST AFRICA

INSIGHT HOTELIER - 07 | June - August, 2016

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HOSPITALITY FINANCING

Financing insight for hoteliers M

ost hoteliers will agree that financing for a hotel is indeed a big undertaking, especially if the only avenue you are relying on is in a bank to lend you money.

advisory services to the industry which incorporate concept developments, market valuations, business plans and feasibility studies.

This is among the reasons why a budding entrepreneur with a bold idea and a new concept for a hotel startup will be discouraged and his ambition broken owing to intense scrutiny by financial institutions, long period of waiting among other myriads of challenges. Although banks have increasingly improved their lending to businesses, the same cannot be compared to as having an institution that is prepared to deploy money admits the beleaguered economy backdrop.

Sosa Cottages in Vihiga County. 2011 gave the Corporation a wider mandate & broader strategic outlook by aptly renaming the organization as the Tourism Finance Corporation (TFC).

Kenya Tourist Development Corporation is a corporate body established in 1965 through an Act of Parliament, Cap 382 of the Laws of Kenya. The Corporation is a specialized Development Financial Institution (DFI) with the mandate of facilitating and providing development funding for long-term investment in Kenya’s tourism industry. The Tourism Act

Tourism Finance Corporation (“TFC”), is a Financial Institution catering to the requirement of the tourism industry by providing financial assistance for hotels and non-conventional tourism projects like restaurants, renewable energy projects, health spas, entertainment centers, shopping malls, multiplexes etc. besides providing project/tourism–related

TFC is one of the most reliable Development Financial Institution (DFI) providing affordable and accessible financial facilities and advisory services to the tourism industry

”FINANCING INGENUITY”

In Tourism, long term financing is the key issue owing to the capital-intensive nature of the industry, the volatility of the demand and most importantly the empowerment of the Kenyan entrepreneur. In this respect the Corporation is strategically placed and more critically has the capacity to identify and support tourism projects that will add value to the country’s overall strategies on economic empowerment. • • • •

Concessional rates of interest to the private sector investors. It enables an investor to make investment decisions quickly. It gives you better discipline on financial management because of external auditing. Gives you validation and winning confidence from financial institutions. By Clare Gatheru Our Contacts: Utalii House, 11th Floor , P.O. Box 42013-00100 Nairobi. Tel: +254 (20) 32224000 Email: md@tourismfinance.go.ke www.tourismfinance.go.ke

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TECHNOLOGY TRENDS

Going Hi-Tech to enhance customer experience

T

echnology is fast-penetrating through various sectors, including the hospitality industry, changing both the expectations of patrons and customers as their demands are constantly shifting. Although hotel owners may have a difficult time adapting to the digital trends, it is not easy to sit back and watch the other guy go first. It is said that competition is the mother of innovation and as the industry continues to cripple with its own challenges, more hotels have increasingly harnessed the adoption of technology with the driving force being customer satisfaction, loyalty retention and profitability. Self-service technologies (SST) Hotels use SST to utilize customer experience by redefining the role of the service employee. The trend across the globe is a simple touch screen with an easy –to-use graphic user interface that can control room amenities such as lighting, air conditioning and TV. These systems are also capable handling communication with the front desk, housekeeping, concierge and checkout. Online payment platform Mobile technology has revolutionized the way we do business and there is an unprecedented leap on e-commerce. A research conducted by Jovago, one of the leading booking platforms, estimated that 60% of local customers in Kenya prefer making their bookings via mobile devices and will undoubtedly go for online payment platforms. Hotels, therefore, need to be flexible on these payment modes without compromising on security. Wi-Fi Infrastructure Nowadays, hotel guests expect to be connected to the internet seamlessly and without interruptions. Hotels must, therefore, invest in faster, high density Wi-Fi connections for their guests. Digital Conferencing facilities A key component in designing an effective conference facility that can accommodate companies and other organizations is to have access to digital equipment that includes computer and video display images. Availability of skilled technicians who are available for immediate response and proficient in creative program consultation, equipment set up, operation and any other

Regardless of where your hotel is located, technology makes your guests’ experience more enjoyable and can make them stay longer. instruction. Smart room keys Security has always been a concern for hotels and their guests, especially when it comes to keys and key cards. Many hotels have now shifted to keyless entry systems designed to provide convenience and high levels of security. These includes: allowing guests to access their rooms by simply swiping their phones across a key less pad on the doors, fingerprint-activated room entry or retinal

scanning devices. Cloud services Being able to provide entertainment has led to hotels investing in cloud services. While hotels want to be able to offer digital content, they do not want to invest in the infrastructure making cloud computing their ideal solution. This gives the hotel flexibility to upgrade as the need grows. Social media platform Hotels use social media to their advantage to interact with their guests as they checkin location based on their mobile apps to share their experience with family and friends. This trend should be expected to continue and the hotel management should be cognizant of this. Technology does not mean that customer experience can only happen online and through devices; all these experiences need to be part of an integrated, dynamic system. Regardless of where your hotel is located, such technology makes your guests’ experience more enjoyable and can make them stay longer. It is certain that hotels are upping their game enhancing the ability to manage their accounting, staff, front office and this is becoming standard in upscale hotels across the globe. Remember “Any sufficiently advanced technology is equivalent to magic” Arthur C. Clarke (Author)

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HOSPITALITY COLOURS

Colours in hospitality spaces • Create a style such as traditional, contemporary, transitional, tropical, or country. Colour can influence moods and feelings. And it’s those moods and feelings that help form attitudes including attitudes such as brand recognition and brand loyalty. Why is color psychology important in hospitality environments? A successful business will have a clearly defined brand personality. There will be colours, and more importantly tones of colours, along with a design style, that projects the brand personality and in turn will attract the right type of clientele. They will know exactly how they will feel and the level of service they will receive. Hospitality businesses purpose to offer an amazing experience for their visitors and persuade them to come again. In a restaurant, for example, the quality of food affects a lot the impression of the client in the business, but what also plays an important role is the state of mind the client is in the first place. An unpleased mood generates a negative review. And one thing is sure; businesses do not want their customers to leave their premises disappointed or unhappy. For this reason, the interior designer chosen to plan the space of the hotel, restaurant, spa or any other hospitality business must set on the theme and the experience the place wants to convey and choose the right colors accordingly.

A quick introduction to the psychology of colour – to what extent does the colour of a space affect the way we feel? Colour has an effect on our mind, body and emotions. It affects our moods and can influence our behaviours and our physical and mental well-being. This usually happens on an unconscious level. How can hoteliers’ best use the psychology of colour to communicate with guests? Colour is influential at every level of the marketplace. It communicates with your guests in subtle but in a powerful, nonverbal way to enhance their experience and

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to encourage return visits. If you’re like most hoteliers, colour may be one of the last things you think about but it’s the first thing your guests see. Indeed, vision is a person’s most important sense. That’s why you can use colour to: • Set a tone or mood; from romantic or exotic to upbeat or playful. • Emphasize architectural elements or define space such as opening up an area with bright, clean tones or making a room more intimate with soothing, subtle shades. • Help guests find their way around more easily especially in a large property.

Of course, colours no longer have to be flat or one-dimensional and nothing attracts the eye as quickly as metallic glints and reflective surfaces. Social anthropologists claim that anything sparkly reminds us of water, a substance which is basic to human survival so the human mind is conditioned to seek it out. Today’s hotel colour trends are diverse. Which is not surprising given some travellers are looking for an environment that is safe, secure, and home-like, while others are seeking a trip that’s uplifting or an escape. Add to these considerations the globalization of our society, which has further expanded the creative palette. The result is those warm, sophisticated, rich shades such as true reds, olive greens, purples, blues, chocolate browns, gold, and

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HOSPITALITY TRENDS

Starting a bed & breakfast business

By Ronald Rotich

T

he hospitality industry has been growing with prestigious hotels and resorts expanding into newer regions and continents. Bed & breakfast businesses have also caused a significant growth in the industry not only because more people seek to be their own bosses but also because they’re relatively cheaper and easier businesses to start and manage. However, this should not be looked at lightly. Just like any other venture, many bed & breakfast businesses have started and failed sooner after that because of various reasons which include misguided managing and poor planning.

possible. From booking them in, preparing and setting up tables for their meals and to checking them out, face-to-face interactions are the norm. If one is not a social person, presence of new faces at his premises might be irritating and this won’t be good for business. However, being friendly to guests can turn them to repeat customers which will drive your business to success. Attending to legal requirements: It is true that any home can be turned into a bed & breakfast business. This doesn’t mean that it should not be seen as a business not affected by business laws.

It is therefore important that aspiring entrepreneurs understand the important components about starting a bed & breakfast business that comprise the following:

Just like any other business in the hospitality industry, your bed & breakfast business might still need to be given go-aheads by the authorities in order to operate accordingly. This might include insurance, liquor license, food handling permits, adherence to building regulations as well as fire department inspections.

Being a people’s person: Managing a bed & breakfast business entails a lot of social interactions with strangers on a regular basis. This is because most of your guests will be passers-by looking for a convenient place to spend a night or two and be on their way as soon as

Developing a marketing strategy: With the business in place, a marketing strategy is required in order to outline how an entrepreneur will promote, advertize and utilize resources such as the internet in marketing his bed & breakfast business. Naturally, the market for bed & breakfast

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consist of tourists, couples on their honeymoons and even business travelers. It is therefore vital to sell the bed & breakfast experience itself. This can be best done through “showing off” on social media and also encouraging current visitors to leave good reviews on travel and booking websites. A bed & breakfast entrepreneur can also invite such associations to inspect and rate their business premises as part of their marketing strategy. Developing rules and regulation for both staff & guests: It’s crucial that an entrepreneur establishes rules and regulations for both the staff & guests’ in a bed & breakfast business. These are not necessarily lengthy rules but short and precise ones that will govern operations that may raise a lot of privacy and security issues within the business. Bed & breakfast businesses can be profitable and very rewarding ventures but only if someone gets into them with utmost care and attention to detail. Adhering to the above might not be everything needed but will go a long way in making one’s dream to run a bed & breakfast business come true.


REACH YOUR TARGET AUDIENCE AFFORDABLY

Colours in hospitality spaces FROM PAGE 8 the neutral natural tones which are popular with guests looking for comfort and security, for the traditional and a sense of history. Meanwhile at properties that cater to the young and to guests who are looking for excitement, the most popular colours are lush, vibrant, and full-bodied such as deep magenta, bronzy green, midnight blue, spicy orange, sultry red, and warm, spicy brown. Properties offering a romantic get-away are using soft pastels such as apricot, peach, pink, and cream. At every hotel, the guest room is considered a refuge or decompression place. So “tranquility” shades are typically favoured such as blue, blue-green, and mint-green. When selecting colours, the key is to create colour harmony. Namely, an arrangement that’s pleasing to the eye. If colours are too bland, the brain will be understimulated and the person will be bored.

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Our Contacts: Utalii House, 11th Floor. P.O. Box 42013-00100 – Nairobi. Tel: +254 (20) 32224000 Email: md@tourismfinance.go.ke. www.tourismfinance.go.ke EDITION 03 | APR - JUN, 2015

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RETAIL BUSINESS INTELLIGENCE DEFINING REGIONAL STRATEGIES

”FINANCING INGENUITY”

08

EDITION 03 | APR - JUN, 2015

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EDITION 03 | APR - JUN, 2015

EDITION 04 | AUG 15TH - NOV 15TH, 2015

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INSIGHT RETAIL #12 | FEBRUARY - APRIL 2016

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INSIGHT RETAIL #11 | OCTOBER - DECEMBER, 2015

By: Rebecca Siwa (beckysiwa@yahoo.com)

ISSUE 08 / OCTOBER - DECEMBER 2014

RETAIL BUSINESS INTELLIGENCE EDITION 013 | MAY - JULY, 2016

Unlocking Africa’s retail opportunities

• Butchers’ Workshop & Equipment

• First, remember the impact of lighting on color selection. Your designer can demonstrate how different types of lighting. Both natural light and lighting fixtures will affect the perception of color and brightness in different areas of the hotel. • Second, always match the color palette to the property’s theme, target clientele, and geographic location. For example, colors that look great in warm, sunny tropical locations won’t produce the same results in cold, overcast northern climates.

RETAIL BUSINESS INTELLIGENCE

DEFINING REGIONAL STRATEGIES

ISSUE 08 / OCTOBER - DECEMBER 2014

RETAIL BUSINESS INTELLIGENCE EDITION 012 | FEBRUARY -APRIL 2016

3-4 NOVEMBER 2015 WESTIN HOTEL CAPE TOWN

INSPIRATIONAL SPEAKERS INCLUDE:

However, when selecting colors, keep in mind a couple of cautions:

ISSN 2305-5561

RETAIL BUSINESS INTELLIGENCE

DEFINING REGIONAL STRATEGIES

EDITION 011 | OCTOBER-DECEMBER, 2015

772305

556001

ISSN 2305-5561

ISSUE 08 / OCTOBER - DECEMBER 2014

RETAIL BUSINESS INTELLIGENCE

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RETAIL BUSINESS INTELLIGENCE DEFINING REGIONAL STRATEGIES

9 772305

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On the other hand, when the brain is over-stimulated it rejects what it can’t understand so if colours are overdone or chaotic, a person can’t stand to look at the scene. Therefore, the challenge is to create a logical colour structure that has a balanced visual interest.

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Contact us today for special advertising rates:

+254.735.350.690 +254.725.350.690 info@insightpublication.org INSIGHT HOTELIER - 07 | June - August, 2016

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HOSPITALITY AUTOMATION

Smart Hotel ERP for Sm With all operationally required modules tightly integrated with each other and running on a single database, a smart and integrated Hotel ERP works as a single application. In comparison to a Hotel PMS, Hotel ERP’s centralized data integration provides superior information processing capabilities across all the departments and modules. Thus, it improves a hotel’s overall productivity and performance. And this would no doubt enable hoteliers to meet their guests’ needs. Most importantly, integrated and all-in-one Hotel ERP’s realtime data sharing capability helps hoteliers deal with the problem of information disintegration and fragmentation with utmost ease and flexibility.

W

e all know that Hotel Property Management System (Hotel PMS) is an effective tool to automate and streamline day-to-day complex operations at a hotel. However, hotels today need the Hotel PMS to do more for them. They want their Hotel Software (PMS) to help them in several aspects of their business. This has led to the emergence of Hotel Enterprise Resource Planning Software, referred as Hotel ERP Software. Hotel operations are getting more multipronged. Apart from handling daily operations, it has now become a ‘must’ for hoteliers to adopt right Hospitality Technology Solutions to manage revenue, online reputation and many more. Plus, they also have to focus on attracting more guests to sell more rooms to increase occupancy level. So, with such ever increasing competition and rapidly evolving business dynamics, hotels find it extremely difficult to achieve their core goals with a simple Hotel PMS. Review an Integrated Hotel ERP An integrated Hotel ERP has all the features and required capabilities to help hotels increase revenue, reduce costs & improve operations and enhance guest experience. For hoteliers who want to leverage IT to the best of their interest and to gain competitive advantage, an all-in-one Hotel ERP is the best option.

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INSIGHT HOTELIER - 07 | June - August, 2016

For hoteliers who want to leverage IT to the best of their interest and to gain competitive advantage, an all-inone Hotel ERP is the best option.

Unique Features An integrated Hotel ERP should have the below mentioned essential features • Single Database: All operationally essential modules should run on single database. It helps users manage data effectively with less effort. • In-built Integrated Modules: All modules including front office and back office should be tightly integrated. It makes the process of information sharing easier across all the modules. • Single

Window

Operations: Hotel


HOSPITALITY AUTOMATION

mart Hoteliers in Africa ERP should allow staff to do multiple operations in a single window. For example – from room status screen, your staff can access multiple options like reservation, check-in, walk in, check out and posting etc. • User Definable Reports: These reports should be available across modules and should allow users to define their own formats for reports using their own permutation and combination. • User Definable Print Form: This feature allows users define their own print form like front office registration card vouchers, finance vouchers, function prospectus, bill formats and invoices etc. • Quick Lookup: This helps users to view information like quick balances of guests, statistical information and hotel position at a glance. • Hot Keys: The Hotel ERP’S Hot Keys should enable users to access frequently used options such as room status,

ledger balances, occupancy statistics, pending purchase orders etc. • Interface: A smart Hotel ERP should offer interfaces with many third party solutions including EPABX, Wi-Fi and door lock etc. Plus, it should have integration with a host of other value added solutions including online reputation management, channel management solution, revenue management solution, central reservation system, SMS alert and business intelligence etc. • PA DSS Certified: A Hotel ERP must be PA DSS Certified in order to ensure data safety at hotels. Hotel ERP with 360 Degree Approach Apart from streamlining operations at a hotel, a Hotel ERP application adds great values to the users’ business in many ways. It should enable users/hoteliers to access a host of solutions including distribution platform, channel manager, web booking engine, online reputation management,

business analytics, revenue management, mobile apps and cloud solutions to sell until the last room, grow room occupancy and increase RevPAR and ARR. Business Benefits For hoteliers, Hotel ERP is a financial viable proposition. Integration and realtime sharing of huge amount of data helps hoteliers analyze them. And the same can even affect hoteliers’ forecasting and decision support capabilities in a positive way. Some of the benefits of our Hotel ERP are – • Consistent and accurate flow of business critical information across departments • Single solution for multiple operations and requirements • Investment on single server to run the Hotel ERP application • Higher level of operational automation frees up your staff to attend to your guests with a personal touch

L I MROK

LIMROK HOTEL SUPPLIES LTD. - P.O.BOX 4598-00506 - NAIROBI -KENYA - +254 736 981113 - Email: ketan@limrokafrica.co.ke

INSIGHT HOTELIER - 07 | June - August, 2016

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HOSPITALITY MARKETING

Lucrative marketing for your hotel

I

n a business, a solid marketing strategy is essential for building your brand, attracting new customers and maintaining loyalty. The hospitality industry is a vast marketplace, encumbered with its unique set of challenges that must be overcome. You see, marketing for consumer goods is easier as compared to experiential services where brand identity and persuasion plays the biggest role in ensuring that brand recognition exists. Although good service is the basis of everything, hotels need to have something unique, refreshing and innovative that sets you apart from the rest; worth making a remark about. Strategies for success 1. Marketing strategies should keenly be segmented into parts to accomplish specific functions. For instance, marketing for new customers should be separate from marketing for the sake of retaining guests.

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INSIGHT HOTELIER - 07 | June - August, 2016

2.

Research. The role of this is to help hoteliers know what the customers are looking for. There are a number of reasons why people choose to go to particular places. It could be because of the pricing package, location or even the kind of facilities offered. Speaking to current and former guests could be among ways

you can recognize their preference. Other pointers include: monitoring customer reviews on your website, reviewing information from the industry, actual sample analysis of what people like among others. 3. Awareness. Having a brand alone is not enough. To win customers, you need a campaign plan for your name


HOSPITALITY MARKETING for attraction to the guests that could win you immense favor. As a business you should always look for ways to improve on quality as you save time and energy. 9. Influence marketing. This is a marketing strategy of inviting prominent people; news casters, bloggers to create mass following to promote your hotel. This could be a powerful far reaching method of connecting with your customers.

to stay ahead of the competition. Here are a few ways how: a)

Ensure that your branding consistent with your identity.

is

b) Create an interaction with the people. Potential clients would want to know what kind of people you are and who frequents your hotel... be sure to tell a story, either through personalized experience or through interactive moments with potential customers. c)

Optimize your website. A website optimized with your target audience and the search engines in mind will help keep traffic flowing and ideally converting customers.

d) Social media platforms can significantly raise your brand’s profile. However, it is important to always remain on a reputable level to make your brand approachable and more appealing. 4. Promotion. This is a smart strategy of attracting customers especially during off pick season. There should be an established logical process to enable your hotel achieve its goals. For instance: among the methods you can use is to adjust your prices to create demand, supporting a cause while promoting your hotel, give customers referral incentives or give an extra service so as to give your customers more reasons to stay in the hotel. Regardless of your services, a strong set of promotional

strategies can help position your hotel in a favorable light. 5. Good customer relationship. Quality customer service is the key element required for a successful business. It is impossible to think about business growth without exceptionally creating customer satisfaction because the focus on quality is number one when it comes to selecting the best hotel to visit. Satisfactory response from customers means increased sales, business growth, employee motivation and overall productivity of the organization. 6.

Partnering with other businesses that operate successfully and target the same customers could be advantageous to your hotel. They could be local tourist attraction sites, associations, travel agencies and many others. Shared marketing campaigns have proven to be very efficient.

7. Reward loyalty. Getting a new customer is twice as hard as retaining repeat customers. As a proprietor, you may even come to know your best clients by name and recognize them when they visit. It is therefore, important to design a program aimed at loyal customers to show appreciation. 8. Embrace technology. The world is moving fast and technological trends shape the market landscape. Having up-to-date technology is a ticket

10. Market analytics. Market data is crucial in branding and attracting travelers to your hotel. Increasing the number of analytic tools will help track both the performance and engagement on digital and social media platforms as well as utilize the huge pool of information to your advantage. A marketing strategy provides your business with clear direction of your brand so as to achieve an advantage position in the market place. However, as you create these strategies you must remain aware of potential disadvantages that may occur by choosing the wrong approach for a particular objective. Cost evaluations should be considered to examine your expenditure and returns because any strategy that does not allow you to measure effectiveness puts you at a disadvantage.

Connecting Businesses

JOB VACANCY Brand Executives Required... Are you a marketer looking for a job? We have an opening for you if you have a Diploma or a Degree in marketing. Email us your CV and application to info@insightpublication.org Applications to be received by 30th July 2016. www.insightpublication.org INSIGHT HOTELIER - 07 | June - August, 2016

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Are you a service provider for the Hospitality Industry? Get connected to the Hospitality industry now...

hospitality Conferences & Expo

Our platform reaches out to the Hospitality industry through the publication and events with partners associations such as

16

Insight Hospitality P.O. Box 36106-00200 Nairobi. Tel +254 (725) 735 350 690 Email: hotelier@insighthospitality.org | info@insighthospitality.org www.insighthospitality.org INSIGHT HOTELIER - 06 07 | March June - August, - May, 2016 2016


MOBILE APP

hospitality

Going Mobile: Jovago.com Launches IOS App for Apple users

Going Mobile: Jovago. Launches IOS Apphas launched its first iOS app g onlinecom hotel booking platform, jovago.com, to Conferences & Expo forbooking Apple usersin Africa for the Apple users. onize hotel experience Hoteliers Conference 2016 DATE : JULY 27TH - 28TH, 2016 VENUE : NAIROBI TIME

: 0900hrs – 1600hrs (For the 2days)

Insight Hospitality East Africa have started a reach out through events to the hospitality Industry as part of enhancing our reach out programme to the industry apart from the publication – Hotelier magazine which is a quarterly B2B magazine for the hospitality industry and beyond.

A

Our maininobjective to creating a platform of sharing with a, May 3rd, 2016 online hotel inventory Africa ishas officially frica’s leading-The onlinelargest hotel booking platform, hoteliers the new trends, technological changes, training solutions

jovago.com, has launched its first iOS app to as the supplierprocess get to network and offer solutions to the industry OS App, which will further transform the online hotel booking using their further revolutionize hotel booking experience

. This

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in Africa Apple users.drive is partforofthe Jovago’s

based on the new developments in the industry among others

to provide an exciting user experience for with mobile the support of industry stakeholder.

Nairobi, Kenya, May 3rd, 2016 -The largest online hotel inventory in Africa has officially launched its iOS App, which will further transform the online hotel booking process using their mobile devices. This is part launch of drive the toIOS Appan, exciting Cyrusmobile Onyiego, of Jovago’s provide user experience for its Apple clients.

Who should attend: Hotel owners, Managers, Head of Departments / supervisors from sector covering classes -of Hotels, Camps, Lodges, the hospitality country manager for all Jovago and Resorts within the cluster regions as below.

hat, “the emergence and steady increase of apps in the market has not only Duration of the event:

Commenting on the launch of the IOS App , Cyrus

buying Onyiego, process but ismanager also for a major boost to retailer-client relationship and also the country Jovago - Kenya noted

that, “the emergence and steady increase of apps in the All our be ainto 2 daythe event per region which will oyalty reward system for customers” He emphasized on 2016 the events need will to tap

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market has not only expedited the buying process but a major boostcan to retailer-client relationship that,is also “customers now browse andandbook also facilitates the loyalty reward system for customers” He emphasized on the need to tap into the potential; largest hotel inventory” adding that, “customers can now browse and book on the go, and even compare prices on Africa’s largest hotel inventory”

include short seminars cum conference sessions, Exhibitions by solution and exceptional on the go,providers and even compare cases studies by solution providers.

REGISTRATION ON-GOING

BOOK TODAY...!

vago shows that, 3 out of 4 people use the Android App; representing 75% of Fees Payable: A report by Jovago shows that, 3 out of 4 people use the

ers in Android Africa.App; Notably, the Application representing 75%IOS of smartphone users inis Africa. Notably, the IOS Application is the latest version possible software bugs.

and without possible software bugs. of the Android, well advanced and without

www. insighthospitality.org

For more information call Kshs. 3,000/= For Hotelier Ronald/Maureen +254 725 350 690 the Kshs. latest version of theproviders Android, 10,000/= For Suppliers/Solution +254 780 350 690 Payable in Advance by MPESA Only Email: events@insighthospitality.org Till No. 248816

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As Smartphones become more in deep-rooted in thesociety, mobile travel bookings have es become more deep-rooted the modern modern society, mobile travel bookings have also

hospitality

become more than commonplace than conventional more commonplace conventional booking methods. In a bid to help its clients booking methods. In a bid to help its clients keep up

EAST AFRICA he trends, is committed to keep with Jovago.com the trends, Jovago.com is committed to keepdiversifying its technological tools, in

diversifying its technological tools, in order to promote

te thousands options. thousandsof of hotel hotel options.

The iOS App is now available here on the AppStore to the entire community of Apple users for free. Jovago offers 10 % discount for all the IOS users for their first booking. INSIGHT HOTELIER - 07 | June - August, 2016

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Africa’s retail opportunities

Unlocking ail Africa’s ret ies opportunit

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MAGAZINE RESOURCE & LODGES OURCE MAGAZINE TAURANTS RES ORTS | RES RANTS & LODGES RES | PS TAU TS | RES HOTELS | CAM MPS | RESOR HOTELS | CA IGENCE SS INTELL BUSINE MBER 2014 RETAIL BER - DECE 08 / OCTO

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TEGIES ONAL STRA DEFINING REGI

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| AUG 15

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EDITION 04

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1 1

2nd

4th

December

ELECTRO NIC SCAL ES & WE & RETAIL IGHING SY INDUSTR STEMS FO Y, AGRIC R HOSPITA “Accuracy ULTURE, LITY , quality MEDICINE & service AND COMM ” ERCE. Weighingg solution tionss at: Eng Tel: +25 Enginee +2544 703 ineering ring Dev 70355 Develop 5577 7764, elopmen 64,073 ment Ltd. 073 3 35555 7777 64.64. Ema Ema il: eng il: eng devdev INSIfrica @af@a GHT HOTELIE rica onli INSIGonli ne.c HT HOTE ne.c R | APRIL o.ke o.ke LIER - 06 | JUNE

March - May, , 2015 2016

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11

Get your copy delivered to your doorstep by subscribing to the magazine

HOTELS | CAMPS | RESORTS | RESTAURANTS & LODGES RESOURCE MAGAZINE

SUBSCRIPTION FORM

Cheques payable to Insight Publications. Cash payments done through MPESA only.

LIPA NA MPESA TILL NO. 248816

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3) Basic listing of your Hotel, Resort etc on the Hotelier Magazine/ online.

Ushs. 15,000/= Tshs. 10,000/= Return completed forms with payment of your choice to Insight Publications. P.O. Box 36106 City Square 00200 Nairobi Kenya

Where digital meets paper 18

INSIGHT HOTELIER - 07 | June - August, 2016


HOSPITALITY AUTOMATION

in pictures

1ST EDITION

2016

CENTRAL RIFT REGION APRIL 2016 NAKURU

Exhibitors @ The Conference include Sponsored by:-

Exhibitors @ The Conference include

Media Partners

FURNITURE LTD INSIGHT HOTELIER - 07 | June - August, 2016

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HOSPITALITY LISTING LISTING HOSPITALITY Insight Publication, the Publishers of Insight Hotelier magazine has dedicated some pages on our hospitality magazine to cluster hotels in the selected regions as below. The hotel listing will drive the cutting edge of aligning hotels who have subscribed to the publication and as per their rating status as directed by Tourism Regulatory Authority Kenya. We do urge hoteliers to subscribe for the magazine and also enjoy sending their delegates to our regional Insight hospitality conferences and Expo’s scheduled to be done annually as per the event calendar on the next page.

HOTEL LISTING CLUSTERS PER REGION Sample of Listed Hotel: Kerio Resort & Conference Centre P.O. BOX 448 – 30700 Iten – Kenya Tel: +254 774 021 977 Email: kerioresort@gmail.com www.kerioresort.com Rating: Not Rated. Services: Accommodation -30Pax / Conference Facility / Swimming & Event Location: North Rift Region, 60Kms from Eldoret on Eldoret - Kabarnet Road. ************************************* Nairobi Region Kempinski Hotel Intercontinental Hotel Crowne Plaza Safaripark Hotel Ole Sereni Hotel

Western and Nyanza Region Royal Hotel Imperial Hotel

Kitchen Solutions

Legacy Hotel

Nairobi Kitchen Care Ltd Sheffield Steel Systems Ltd Benham International Ltd EGA Ltd Kitchen & Laundry Professionals Serviscope E.A. Ltd

03

Kakamega Golf Hotel Bungoma Tourist hotel Coast Region Ocean Village Club Afrika Pearl and Spa

Southern Palms Beach Resort Central Rift Region

Hardware & Automation Solutions

Merica Hotel - Nakuru

Mustek East Africa Ltd IDS Next Business Solutions Aspire Software Ltd

Pride inn Hotels – Diani ,

Tea Hotel - Kericho Enashipai Resort & Spa – Naivasha Lake Bogoria Spa and Resort

Furniture & Fittings

Mt Kenya Region & North Eastern

Mango Ltd Hirley’s Furniture Creative Living Ltd

Alba Hotel Meru Slopes Hotel Falcon Heights - Nanyuki The Aberdare Country Club Sagana Getaway Resort

20

INSIGHT HOTELIER - 07 | June - August, 2016

Cutlery Solutions EAGM Clique Ltd CTL Ltd Lucky Interiors Ltd

Harmingways Watamu

North Rift Region Sirikwa Hotel The Pearl Hotel The Boma Inn Hotel Starbucks Hotel The Noble Hotel Royalton Hotel

HOTEL SUPPLIER LISTING BY SERVICES

Hospitality Mattresses Silentnight Ltd Slumberland Ltd Dr. Mattress


HOSPITALITY LISTING

KENYA | Karuna Hse Commercial/Enterprise rd Junction Industrial Area, Nairobi Tel: +254.728 607 000 e: info@securityworldtech.com UGANDA | Ntinda Ind. Area Plot M275, Opp, Britania Kampala Tel: +256 414 223 1767 Cell: +256 782 115 464 e: info@securityworldtech.co.ug RWANDA | Kigali , Remera, Kisimenti Tel: +250 252 581 741 Cell: +254 788 382 626 e: info@securityworldtech.co.rw TANZANIA | Hifadhi EPZ Ubungo, Off Morogoro Rd , Dar Es Salaam, Tel: +255 22 277 3391 Cell: +255 767 607 000 e: info@securityworldtech.co.tz INSIGHT HOTELIER - 07 | June - August, 2016

21


hospitality

Event Calendar 2016

Conferences & Expo

Insight Publication will this year start reaching out through events to the hospitality Industry as part of enhancing our reach out programme to the industry apart from the publication – Hotelier magazine which is a quarterly B2B magazine for the hospitality industry and beyond. Our main objective is to creating a platform of sharing with hoteliers the new trends, technological changes, training solutions as the supplier get to network and offer solutions to the industry based on the new developments in the industry among others with the support of industry stakeholder. Who should attend:

Hotel owners, Managers, Head of Departments / supervisors from hospitality sector covering all classes of Hotels, Camps, Lodges, and Resorts within the cluster regions as below.

Duration of the event: All our 2016 events will be a 2 day event per region which will include short seminars cum conference sessions, Exhibitions by solution providers and exceptional cases studies by solution providers.

National Hospitality Event To be held once annually

Venue: Nairobi - Kenya < 27-28 July 2016>

Regional Clusters of Hospitality Events: Region

Seminar Period

Nairobi Regions Central & South Rift Region

National event* April 2016 (Closed)

Event Venue Nairobi Nakuru

North Rift June 2016 Region (15-16 June) Central Kenya & August 2016 Eastern Region (3rd Week)

Eldoret

Western & Nyanza Region

Kisumu

Coastal Region

September-2016

(3rd Week)

November 2016 (3rd Week)

•

22

Nyeri / Meru

Mombasa

Hoteliers from the following towns to attend Machakos, Thika, Limuru, Nairobi & Adjacent towns cum Hoteliers from other towns can attend. Naivasha, Gilgil, Nyahururu, Olkalau , Njoro, Elburgon, Molo, E/Ravine, Narok, Masai Mara, Nakuru cum adjacent towns. Kapsabet, Nandi-Hills, Kitale, Iten, Kabarnet, Eldoret cum adjacent towns. Embu, Nkubu, Chuka, Maua, Chogoria , Isiolo, Meru, Muranga, Embu, Nanyuki, Nyahururu, Karatina, Narumoru , Nyeri cum adjacent towns. Kakamega , Mumias , Nambale, Busia, Bungoma, Webuye, Malaba, Siaya, Ugunja, Vihiga, Kericho , Sotik, Bomet, Keroka, Migori, Homabay , Rongo, Kendubay, Oyugis, Kisii, Kisumu cum adjacent towns. Voi, Kilifi, Diani, Malindi, Mtwapa, Lamu, Mombasa cum adjacent towns.

Respective dates to be confirmed in due course***

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