Be er Health and a better way of life.
Healthcareisacustomerserviceindustry.Kind
gesturesandpositiveeverydayinteractions betweenstaffandpatientsresultinhealthcare companiesknownforgoodqualityofcare.Thefirstkeyto providinggreatcustomerserviceinthehealthcareindustry istostoptreatingpatientsascustomerswhosesolepurpose istogeneraterevenue.Greatcustomerservicestartswith takingapatient-centricperspective—viewingthemas peopleyourcompanyismeanttohelp.
Adaptingtothispatient-centricapproachisquickly evolving,especiallyaftertheCOVID-19crisischanged consumerbehaviortowardsmedicalandhealthcare facilities.Keepingpatientsafetyandoverburdened healthcarecentersinmind,virtualdoctorconsultations,and telemedicinepracticesrapidlyincreased.
Visitingaclinicorhospitalcanbeanerve-racking experienceformanypeople.Assuch,healthcare professionalsshouldbeattentivetopatientsandmake
certaintheyaremeetingtheiruniqueneeds.Inthese scenarios,therearespecificaspectsthatplayacrucialrole inensuringthatthemedicalrequirementsarefulfilledwith effectivecare.Communicationisavitalpartofyour relationshipwiththepatient. Healthcareprofessionals requiregreatcommunicationskills,especiallywhenit comestospeakingandlistening.Thewayinwhicha healthcareprofessionalexplainsinformationtoapatientis justasimportantastheactualinformationbeing communicated.
Patients,whoclearlyunderstandyou,aremorelikelyto admittheirailments,carefullyevaluatetheirtreatment options,andbemoreapttofollowdirections.It'simportant tounderstandandrelatetoapatient'sfeelings.Nottobe confusedwithsympathy,empathyisanimportanttraitthat healthcareprofessionalsmustpossess.Manyhealthcare professionalsbelievethattheircertificationsand/ordegrees areofthehighestimportancetotheirpatients.Inactuality,a patientvaluesknowledgeandexperienceabovecredentials.
Enablingaplethoraofsuchexemplarytraitsandcombining themwithinnovativesolutions,InsightsCarefeaturesthe "10BestHealthcareSolutionCompaniesin2022"that aretransformingthehealthcarenicheandreshapingthe futureofhealthcaredeliverywithanovelapproach.
Flipthroughthepagesandindulgeinthefacetsthatare facilitatinginnovationsintheglobalhealthcareindustry.
HaveaDelightfulRead!
-AnishMiller
10 Best Healthcare Solution Companies in 2022
24Genetics 24genetics.com
Nacho Esteban, CEO
24Genetics is the company with the largest variety of DNA tests in the world.
Applied BioCode, Inc. apbiocode.com
Chris Bernard, CEO
Asphalion asphalion.com
Núria Romero, Managing Director
LTC Ally ltcally.com
Michael Bauma, CEO
New Born Solutions newborn.solutions
Nykode Therapeutics nykode.com
Javier Jiménez, Founder and CEO
Michael Engsig, CEO
Applied BioCode is an IVD manufacturer that designs, develops, and commercializes multiplex testing products.
ASPHALION is an international Scientific and Regulatory Affairs consultancy company with offices in Barcelona, Madrid, Munich and London.
LTC Ally has been serving the long-term care industry with an unbound dedication to improving back office and financial operations.
New Born Solutions is a medical device company that provides non-invasive screening for infant meningitis.
Nykode Therapeutics is a leading technology platform that unlocks unlimited possibilities for the future of medicine through our intelligent modular design and tailored hyper targeting.
Onalabs Healthcare onalabs.com
Elisabet del Valle, Co-founder and CEO
Onalabs technology converts sweat in an intelligent biofluid and skin in a data platform.
Otter PR otterpr.com
Sio Gene Therapies, Inc. siogtx.com
Tenet Healthcare Corporation tenethealth.com
Scott Bartnick, CEO
David Nassif, CEO, CFO and General Counsel
Saum Sutaria, CEO
Otter Public Relations is the leading resultsdriven public relations agency specializing in PR strategy and PR tactics.
The company aims to combine cutting-edge science with bold imagination to fill unmet medical needs for patients with one-time therapies that deliver lifelong benefits.
Creating an ethos of good health, wellness and responsibility is central to the organization's mission and an everyday commitment to its neighbors and families.
Michael Bauman CEO LTC Ally
One of the key lessons I've learned along the way is that good business is always about people. If you can find a way to provide people with something that helps them succeed while treating those around you well along the way, it's hard to fail.
AAhighlydomesticyetbusiness-centricchore
executedinalmosteveryhouseattheendofthe monthistostackthebillsandcalculatethe expensesandsavingsofthepreviousmonth.Anindividual nose-dippedinthehasslesinvolvedinmanagingbudgets, makingpaymentsontime,andproperlyorganizingand filingpaperworkfacesmanychallenges.
Nowimaginethesameforanorganizationwithturnover exceedingtensorhundredsofmillions!Itwouldbea dauntingtask,right?
Tostructureandorganizethistaskformostcompaniesand careorganizations,multiplelevelsofsupportandexpertise areneededtoensuresuccessbehindthescenes.
OnesuchcompanyisLTCAlly,whichoffersrevenuecycle managementandfinancialhealthinthelong-termcare industryandhelpsorganizationsmanagetheirrevenue cycles.LTCAllyisdrivenbyinnovation,performance,and apeople-firstapproach,whichhaswellpositionedthemto meetregulatoryrequirementsandmanagefinancesinaway thatbuildsfinancialstrengthandresiliencebyincluding automationandimprovingefficienciesaroundbilling.
Atransformativeleaderwhoisturningchallengesinto opportunitiesandenablingLTCAllytoextractandprovide thebenefitsofitsefficientmanagementoffersisCEO–MichaelBauman.Heoperatesonthebeliefthatthekeyto successforabusinessisaboutdeliveringvaluetopeople, whichisalsoreflectedinthewayLTCAllyfunctions.
Let us dive into LTC Ally’s story and learn more!
LTCAllywasfoundedin2006byMichaelBaumanandhis partner,MarkJosefovic,whoservesastheChiefOperating Officer.
BothMichaelandMarkhaveabackgroundinfinanceand accountingandhavebeeninvolvedinthefinancialsideof thelong-termcareindustry—primarilyaroundrevenue cyclemanagement.Michaelshares, “I was serving as an accountant and noticed a lot of opportunities for automation and improvements to efficiencies around billing. It was there that I began working to innovate processes that could streamline these areas of operations.”
Notlongafter,hemetMarkwhohadasimilarbackground andinterests.Together,theybeganworkingwithasoftware
10 Best Healthcare Solu on Companies in 2022
developertobuildsoftwareandprocessesthatservedasthe foundationforLTCConsultingServices,nowLTCAlly.
Markexplains, “We have leveraged our experience with that of other partners and experts to expand into all aspects of financial services for long-term facilities and beyond. What we’ve seen and been able to serve is a huge need for improved expertise and technology in the space.”
Asoutsourcinghasbecomemorecommon,moreoperators understandthevalueofutilizingexpertssolelydedicatedto criticalareasofbusinessoperations.Consideringthis,the companynowoffersafullsuiteofservices,including revenuecyclemanagement,financialcontrollership,case management,authorizations,changeofownership,financial advisory,andpayroll.Theyalsooffermanagedcare contractingservicesforhealthcareprovidersofanytype.
Thissuccessstoryofthecompanyhasallbeenpossible becauseofitsfounder,whosestoryisaninterestingoneto know
MichaelwasbornandraisedinLakewood,NJ,andwas drawntoentrepreneurshipfromanearlyage.Helearnedthe valuesofhardworkandproblem-solving,whichcontinue toservehimwelltoday.Reminiscingabouthisolderdays, heshares,“When I entered college, I was looking for areas of study where I felt there were opportunities to grow as well as nurture my entrepreneurial interests. I thought math and financial expertise would be critical regardless, so I started taking some junior accounting classes. That path ultimately led me to pursue a master’s in accounting.”
This level of detail and innovation can only come from a hyper level of focus on a particular subject. We live and breathe finances and revenue cycle management.
Initially,hestartedoutasajunioraccountantina manufacturingcompanyandthenasacontrollerfora nursinghome.Heopinesthatthoughthelong-termcare industrymaynotseemlikethefirstchoiceforanambitious entrepreneur,hefoundthattherewere,infact,abundant opportunitiestoinnovateanddevelopproductsandservices thatwereinhighdemandinanindustrytypicallylagging behindthecurveinmanyareas.Toaddressthesegaps, Michaelsays, “As an opening for these services, LTC Ally was created and continues to provide value to the industry.”
Sharinginsightsfromhisprofessionallifesofar,hesays, “One of the key lessons I’ve learned along the way is that good business is always about people. If you can find a way to provide people with something that helps them succeed while treating those around you well along the way, it’s hard to fail.”
Heacknowledgeshispartner’seffortsinputtingthe companyatthefrontwheelofbusinessandexpresses gratitudeashebelievesthathecouldn’thavecomethisfar withoutMarkandotherswhohavesupportedhimalongthe way.Michaelcontinueswithhishardworkandaspiresto domore,soastotrytogivebackasawayof acknowledgingallthehelphereceived,whichhasledtohis andLTCAlly’ssuccess.
IntermsofLTCAlly’smissionandvalues,Michael mentionsthathisorganizationisdrivenbyinnovation, performance,andpeoplefirst.
Theteamisalwaysworkingtofindnewsolutionsand improveprocessesforclients.Thishascomewitha dedicationtoaccuracyandperformance.Talkingaboutthis, heproudlysays, “That is what our clients depend on us for—we have to be the experts when it comes to even the smallest of details, accounting not only for every penny but having the answers for how to improve finances in an industry where every dollar counts.”
Michaelnotesthatwhathelovesmostiswhatheandhis partnerhavecreatedatLTCAllyandthatthereisreal meaningandpurposeinservinganindustrythatcaresfora veryvulnerablepopulation.Theirservicesallowoperators toreallyfocusoncareandtheexperienceoftheirresidents. Hecomments, “That’s a mission that really drives me and the incredible team we have grown at LTC Ally.”
Lastly,butperhapsmostimportantly,hebelievesthat businesshastobeabouttreatingpeopletherightway.For him,thisstartswiththewaythecompanytreatsits employees,whichtranslatesintogoodclientexperiences. Heexpresses, “I am very proud that we have been able to grow and scale while holding onto all these core values.”
Thecontemporaryfinancialworldisbucklinguptorespond tothedynamicindustrialneedsrequiredtoensureasmooth serviceflow.
Michaelexplainstheforemostchallenges: “Because of how healthcare in the US is structured, payers (including the Centers for Medicare and Medicaid as well as private insurers) hold a lot of sway over how healthcare is delivered and financed. Healthcare reimbursements are highly dependent on regulations that shift even more quickly than political tides.”
Therefore,hebelievesthattoprovideviablesolutions,itis imperativethathealthcareprovidersnotonlyunderstand butarewellpositionedtomeetregulatoryrequirementsand managefinancesinawaythatbuildsfinancialstrengthand resilience.
Formanyproviders,otheroperationalchallengesoftenkeep themsobusythatfinancialmanagementmaybean afterthoughtonlyrelatedtomeetingpayrollandkeepingthe lightson.Staffinghasbeenaparticularissueforthe industryoverthelastcoupleofyears.Thismeansthatmany providersarealreadyfeelingoverwhelmedwithoutthe resourcesandpersonnelneededtofullysupportclinical careandoperations.
ThisisreallywhereLTCAllyshowsitsclientsabetterpath tosuccess.Michaelsays, “We step in with our staff to support and leverage our team of financial professionals to not only keep clients abreast of regulatory changes and keep the day-to-day finances running smoothly, but also ensure that a dedicated and qualified team of people is putting the financial health of our operators and providers first. It’s one less burden that our clients have to bear.”
Theprimecharacteristicsthatsetapartanycompanyinthe marketareitsproductsandproductdelivery.Michael sharesthatwhenheandhispartnerfirstfoundedLTC,the companywasprovidingitsservicesprimarilyaround revenuecyclemanagement,includingcollections, billing/AR,etc.
Michaelexplains, “There was, and continues to be, no shortage of work in that area [RCM]. Collections and billing are a big headache for most long-term care providers, and LTC Ally’s departments have achieved an incredible track record—our clients are seeing an average fifteen percent increase in cash flow within the first six months of working with us, and we have an average collection rate of ninety-nine percent.”Hecontinues, “Profit margins in the long-term care industry are relatively thin, so every dollar we can get back into a facility really makes an impact.”
OncetheystreamlinedtheirRCMservices,itwasanatural fitforthemtoextendtheirservicestocoverallback-end officefunctions,whichnowincludefinancialcontrollership, accountspayable,cashmanagement,financialreporting, payroll,aswellascasemanagementandauthorizations. Together,hesays, “These quickly became our core service offering and gave our clients the opportunity to fully outsource their back office operations.”
Asatrustedpartnerinallaspectsoffinancialmanagement, LTCAllywasfrequentlybroughtintoconversationwith clientsaroundthepurchaseofnewfacilities.Itwas, therefore,anothernaturalexpansionforthemtolendtheir expertisetowhathasbecomearisinggrowthadvisory practice.Michaelshares, “We now help providers with the incredibly complex process of change of ownerships, secure managed care contracts for any type of health provider, and provide financial advisory services around acquisitions, underwriting, and asset management.”
Insum,accordingtoMichael,LTCAllyisabletodelivera fullsuiteofbackofficeandfinancialservicesthatis unparalleledinthelong-termcareindustry
Everyoperator,oranybusinessforthatmatter,hasback officefunctions.Theyhavetopaybills,billinsurers,and managemoneyiftheywanttoremainprofitable.Thatsaid, thereareahundredormorewaystodothat,andmany operatorsbuildtheirbackofficeinareactionary manner—fixingeveryproblemwithaone-offsolution. AccordingtoMichael,thisisverynatural,especiallywhen operatorsareproperlyfocusedondeliveringqualitycare.
What’sdifferentaboutLTCAlly’sapproachisthatthey havetakenahardlookatthevariouswaystodothingsand builttheirownproprietarysoftware,whichintegrateswith someofthebestsolutionsonthemarket,andthen streamlinedandinnovatedprocessesthatreducecost, increaseefficiency,andimproveoutcomes.
Michaelremarks, “This level of detail and innovation can only come from a hyper level of focus on a particular subject. We live and breathe finances and revenue cycle management.”
Inordertoknowthebestwaytohandlecashmanagement, maximizereimbursements,ornegotiatethebestcontract rateswithpayers,theyhavespentsignificantresources, investedintechnology,andhiredthebestandbrightest peopleintheindustrytosolvetheseproblemsforoperators.
We now help providers with the incredibly complex process of change of ownerships, secure managed care contracts for any type of health provider, and provide financial advisory services around acquisitions, underwriting, and asset management.
Intermsofthescopeofitsservices,oneofthethingsthey havereallytriedtodoislistentoclientsandthoughtfully developbettersolutionsforsomeoftheirkeyconcerns aroundfinancialmanagementandbackofficeoperations.
Michaelsays, “As we have seen challenges arise that we are qualified to address, we move forward with solving them in a methodical way, informed by our expertise and supported by our existing structure and processes. We aren’t just an outsource solution; we are true partners who work alongside our clients to ensure their success.”
Thisapproach,pairedwithanopenmindset,iswhathas allowedLTCAllyandtheteamtobuildsucharobustsuite ofservices.
Afocusonleveragingtheuseoftechnologytohelp workflowsbecomemoreefficienthasbeenLTCAlly’s missionsincetheverybeginning.Inbothhealthcareand finance,therehasbeenatremendousamountofinnovation throughouttheyearsthattheteamhasadoptedtomake theirprocessesconsistent,reliable,andfast.Elaborating, Michaelsays, “On top of that, we have in-house IT developers working on an array of new systems for the various departments that give us access to more data, greater insights, and better automation.”
Consideringthatthelong-termcareindustryisincredibly complex,thecustomsoftwarethatthecompanyhas developedhasbecomepartofthebackboneofthe company.Hesays, “We are addressing very specific pain points and securely automating many of our day-to-day tasks, from tracking patients and claims to paying bills and monitoring cash flow for our clients.”
Heshares, “We keep them incredibly informed about their operations and help them make informed business decisions at any time with what we’ve built. Most people who have been around the industry for a while understand that there aren’t systems like this available to them off the shelf, and it’s a significant element of the value we give to our clients.”
Michaelfocusesonthecompany’sclients’particular reportingrequirements,andwiththesoftwarehisteamhas developed,hebelievesthattheycansurelycreate comprehensivereportingservicesthatareoftremendous valuetotheirclients.
Asaleaderintheindustry,Michaelthinkstherearestill manyopportunitiesinthelong-termcareindustry With staffinglevelslowandprojectedtobeinhighdemandlong intotheforeseeablefuture,everyareaofhealthcarewill needqualifiedpeopleandnewsolutionsforevolving challenges.
Sharinghighlightsfromhisownexperience,hesays, “My advice is to build your skills and find a mentor.” He emphasizestheimportanceoffindingotherswillingto supportone’sprogress,advocate,andsharetheir experiencesandinsights.
Filledwithemotion,hecontinues, “One of my early mentors in my career in long-term care is now one of our clients. Nurturing those types of long-lasting relationships throughout your career really pays off.”
Michael’sotherimportantpieceofadviceistosetgoalsand makeaplan.Hebelieves, “You’re almost guaranteed to achieve what you set out to accomplish but the plan is key Even small, daily habits yield big results over time and ensure that you are doing something small each day to work toward your goals. With a plan, even failures simply provide an opportunity to learn something new and figure out what doesn’t work.”
Overtimehehaslearnedtobeveryregimentedwithhis scheduleandfoundthat,forhim,itistheonlywaytofitin everythingneededtothrive—family,exercise,work,and downtime.Hestates, “Knowing when I’m doing each of those things each day also relieves a lot of stress and makes it easier to enjoy or excel at each of those things in the moment.”
Combined with our back o ce services, our clients are able to make sound decisions and execute more competitively in the market.
“We are so proud of how far we have come, but are excited about the growth ahead”,expressesMichael.Thecompany hasexperiencedincrediblegrowthandsuccess,simplyby wordofmouth.
Hesays, “What we are working on is continuing to expand our reach across the country. We are making more of an effort to spread the word throughout the industry about how integral our services can be to long-term care operators’ profitability and financial strength.”
Withthenumberofmergersandacquisitionscurrently goingon,theyarealsoconfidentthattheirgrowthservices, designedtoprovideallthefinancialandadvisoryservices operatorsneedtoscaleandgrowunderoneroof,will continuetooffersignificantvalue.
Theyhavetheinvaluableresourceofexpertswho understandthepayerlandscapeandnotonlyadviseon acquisitionsbutstreamlinethechangeofownership process.Theyhavealsobeenabletoreduceboththecost andtimeittakestogetnewfacilitiesupandrunningunder newownership.Michaelsays, “Combined with our back office services, our clients are able to make sound decisions and execute more competitively in the market.”
Anotherexcitingpieceofitsgrowthstrategyisextending itsreachbeyondlong-termcare.
Michaelopinesthatmanagedcareisbecomingasignificant sourceofrevenue,notonlyforlong-termcareoperatorsbut
by our existing structure and processes. We aren't just an
partners who work alongside our clients to ensure their success.
foranyhealthproviderlookingtotapintoabroaderpatient orresidentpopulation.Securingthesecontractsandgetting authorizedatthestatelevelforMedicaidreimbursement requiresahighlevelofexpertisetonegotiatethebestterms oncontracts,andquicklycredentialfacilitiestoreceive reimbursements.
Therefore,forLTCAllyandtheteam,beingabletooffer theseservicesacrossthehealthcareproviderspectrumisan excitingopportunity.
As we have seen challenges arise that we are qualified to address, we move forward with solving them in a methodical way, informed by our expertise and supported
outsource solution, we are true
Althoughtherearemultiplecircumstancesbehind humandiseases,hereditaryfundamentalshave madeituptothetopinexplainingwhyor predictinghowpeoplecanpreservetheirhealth.
Weasindividualswalkaroundcarryingawholesetof genesthatreflectourfamily'ssocioculturalandeconomic experiences.Ifthesegenescouldpredictourappearances andbehavioratbirth,thenthenextquestionthatarises is—Dothesegenesalsohavetheabilitytopredictour health?Iftheydo,thenitcanbeabreakthroughinassuring thathumanswouldnevercatchdiseasesandlivehealthier
Fordecades,humangeneticshasbeenstudyinghow variationinagenecouldcontributetovariationsindisease risk.Andithasbeenconcludedthatgenesdohavea connectioninpredictingcomplexdiseasessuchas Cardiovasculardiseases,Diabetes,Autoimmunedisorders, andpsychiatricillness.Theycanalsohelpusunderstand howthesemedicalconditionsturnout.
24GeneticsisaleadingDNAcompanythatrunsonthis provenprincipleofgeneticstohelpcustomersseekanswers toquestionslike—“Whatdietwillbebettertolose weight?”or“HowcanIimprovemysportsperformance?” andotherhereditaryfactorsthatmaydefinethem.Basedin Europe,thecompanyrunsunderEuropeanLaw,attaining thetrustofthousandsofcustomersfromallovertheworld.
ThroughitsDNAkit,customerscanattainsevencategories ofinformation:Ancestory,Health,Nutrigenetics,SkinCare, TalentandPersonality,SportsandPharmacogenetics. However,theycanalsobuyasingletestonlinetodayand laterorderanyotherreport.
UndertheadeptleadershipofNachoEsteban,CEO,the companyhasthemostcomprehensiveDNAtestsonthe market.Unlikeothertests,ithashundredsofsectionson
eachcategorytoensurethattheclientattainsfull informationabouthis/hergenetics.
Inaddition,itsDNAtestrunsonanalgorithmthatismuch moreadvancedandtwoyearsaheadofanyotherDNAtest inthemarket,makingitreliableandworthyoftheexisting geneticsciencetoday.
In an interview with Insights Care, Nacho shared valuable facts highlighting the core operations that established 24Genetics as a prominent company in the healthcare industry
Below are the highlights of the interview:
Pleasebriefusaboutthecompanyanditsinception.
24GeneticsisaEuropeanBiotechnologystartupthat currentlyoperatesinmorethan100countries.Weareone ofthebiggestDirecttoCustomer(DTC)European Companies.WehavethebroadestvarietyofDNADTC testsintheworld,andtheyareconsideredtobethemost comprehensivetestsavailableonthemarket.
Our purpose is to empower every person through scien fic and personalized gene c informa on to make the best decisions for their good health and well-being.
Kindlytellusaboutyourselfandyourjourneyasthe CEOof24Genetics.
Ihave20yearsofexperienceinleadingcompaniessuchas IBM,Lenovo,Alcatel,andSamsung.Ihavebeenan entrepreneursince2016,engagedwithseveralprojects mainlyfocusedontechnology,health,theinternet,and globalization.Atpresent,Iam100%dedicatedto 24GeneticsasitsCEO.
Whatarethecorevaluesthatthecompanystandsby? Whatareitsmissionandvisionstatements?
Ourpurposeistoempowereverypersonthroughscientific andpersonalizedgeneticinformationtomakethebest decisionsfortheirgoodhealthandwell-being.
What,inyouropinion,arethekeychallengesinthe healthcaresector?Howisyourcompanyturningthose challengesintoopportunities?
Healthcaredecisionsarebasedondataplusknowledge. Computerswiththerightprocessesandalgorithmscanhelp healthandwellnessprofessionalsmakethebestdecisions quickly,givingbetterserviceandsavingmoney.OurDNA testsarethefirststepinthisdirection.Thisisthebiggest revolutionthisindustrywillhave.
Whatarethekeyproductsandservicesofferedbythe company?Howisitimpactingtheconcerned demographic?
WehavethefollowingDNAtests:Health(prevention), Pharmacogenomics,Nutrigenomics,Sport,Skin, Personality,andAncestrytests.Withdetailedinformation providedthrougheachofthesetests,ourcustomersand theirhealthandwellnessproviderscannowmakebetter decisions.
Inwhichwaysisthecompanyadaptingandincluding constanttechnologicalupgrades?
OurbusinessisbasedonDNAsciencewhichisgrowing exponentially.WespendmostofourrevenueonR&D.Our InnovationSpeedisourbiggestcompetitiveadvantage.
Asanexperiencedleader,whatadvicewouldyouliketo givetoaspiringentrepreneursandenthusiastswhowish toventureintothecompetitiveindustrythatyouare serving?
Thelifeofthescienceindustryisgrowinginsomany directionsthatitisquiteeasytoidentifyamarketneedthat canbecoveredmuchbetterthanwhatisbeingdoneright now.Inmanycases,youdon'tneedmoneytodothings betterandfaster Thisisthebestplacetostart.
Whatarethefuturegoalsofyourcompanyandhowhas itenvisionedtoscaleitsoperationsandreachin2022 andbeyond?
WewanttoincreaseourpresenceintheUS.Intermsof sales,ofcourse,butaboveall,wewanttobepartofthe entireAmericanbiotechecosystem.Wewanttomovepart ofthemanagementtoBostonandcontinuedeveloping relationshipswithuniversities,multinationalsinthesector, andinvestorsintheUS.
ClitTimials ClitTimials
Whatweofferin Asphalionisateamof seasonedregulatoryexperts thatunderstandallprocedural andformalaspectsbyheart incombinationwithscientific expertsthatareuptodate withthelatestchanges relevanttothedevelopment ofinnovativedrugs,biologicals, ATMPs,andcombination products.
NúriaRomero ManagingDirector Asphalion
Therearemanyreasonswhynewdrugsare
important,suchasnewdiseases,thedevelopment ofdrugresistance,andourincreasing understandingofhealthconditionsallowingtreatmentof previouslyuntreatableconditions.
Tomaintainourhealth,weneedtobeabletofightagainst well-knownandincreasinghealthconditions,suchas cardiovasculardisease,whichhasadverseeffectsonalmost seventeenmillionpeopleayear,andrecentinfectionslike COVID-19,whichcanmassivelydisrupttheworldand affectmillionsofpeopleinthefirstyearitoccurs.
Withamissiontoworktogetherwithitsclientstocreate ideasandimplementsolutionsthatcontributetoimproving healthinpeople'slivesbydeliveringthebestpossible solution,Asphalionoffersmultipleservicesduringevery drugdevelopmentstage.
UndertheleadershipofNúriaRomero,theManaging Director,digitalsolutionsforregulatoryaffairshavebeena
TheAdeptLeadership
NúriaRomero,Asphalion'sManaging Director,startedworkingatAsphalion20 yearsagoandwasappointedCEOin2016.She bringsover20yearsofregulatoryaffairsand consultingexperienceinthepharmaceutical industryasaRegulatoryAffairsConsultant,as wellas15+yearsasRegulatoryAffairs OperationsManageratASPHALION.
Sheactivelyparticipatesinscientificand technicalmeetingswithcompetentauthorities fromSpain,Europe,andtheUS.Núriahasa PharmacyDegree,postgraduatestudiesin QualityManagementandISO2000,anMBA fromIESEBusinessSchool,andapostgraduate inSalesandDigitalMarketingfromESADE
priorityinAsphalionforalmost15years.Thecompanyalso offerssupportinassessingitsclients'situationbydefining theirspecificbusinessandregulatoryneeds,helpingthem choosetherightsolutions,andsupportingtheentire implementationprocessuntilend-usertraining. InaninterviewwithInsightsCare,Núriasharedvaluable factsthathighlightAsphalion'ssignificanceinthe healthcareindustry
Below are the highlights of the interview:
Pleasebriefusaboutthecompanyanditsinception.
Asphalionwasfoundedin2000byagroupof pharmaceuticalR&Dprofessionalswiththevisiontooffer high-qualityservicesfordevelopingandregistering innovativedrugs.Withinafewyears,ourteamandclient hadproliferated,andweestablishedspecificteamsper servicearea,whichevolvedintotheeightserviceunitswe havetoday.
In2008wedefinedtheinternationalizationofourservice capabilitiesandourcustomerbaseasastrategicobjective. Webuiltanetworkofworldwidepartners,increasedthe numberofinternationalstaffatAsphalion,andfocusedour commercialactionsonnewmarkets.
Aftermanyyearsofcontinuedorganicgrowth,Asphalion hasgrownintoaleadingconsultancywithover160team members,clientsofover1,000companies,andatrack recordofover5,000projects.Weoffercomprehensive supportforallregulatory,scientific,andsafetyactivities whiledeveloping,registering,andcommercializing medicinesandmedicaldevices.
Whatarethecorevaluesthattheorganizationstands by?Whatisitsmissionandvisionstatement?
Wewanttobethepreferredpartnerinoutsourcingof scientific,safety,andregulatoryaffairs:ourqualityand expertiseareourcorestrengthsandallowustoadapt
ourselvestoanyrequest.Ourorganization'svaluesare passion,flexibility,commitment,quality,and companionship.Ourteam'smissionisourpassion:Working withourclientstogenerateideasandimplementsolutions thatimprovehealthinallourlives.
Asforthevision,wedreamaboutbeingaglobalreference anddrivingforceintheevolutionofthehealthcaresector, offeringthebestenvironmentfortheindividualand collectivegrowthofourteamandclients.
What,inyouropinion,arethekeychallengesinthe healthcaresector?Howisyourcompanyturningthose challengesintoopportunities?
Successfuldevelopmentandcommercializationof medicinesandmedicaldevicesremainachallenging business.Apartfromtheobviouspointoffundingand budgetaryconstraints,theavailabilityofskilledstaff, implementationofnewtechnology,andriskmanagement arecriticalchallengesforpharma,biotech,andMedTech companies.
Regardingtheavailabilityofskilledstaff,manycompanies needhelptoupskilltheirexistingteamorfindnew professionals.Thispointisparticularlyrelevanttothe secondchallenge,implementingnewtechnology,which requiresauniquetalentforinnovationandtransformation. Obviously,thissituationisadirectopportunityforus,and, ontheonehand,itmadeusdevelopspecifictraining servicesforourcustomers.Ontheotherhand,itledusto offercontinuouscollaborationmodelstocompensatelack ofqualifiedstaffwithincompanies.
ThesecondkeychallengeIseeistheimplementationof newtechnology,whichnowadaysisauniversalbusiness requirementforallcompaniesinthehealthcaresectordue tonewelectronicstandardsimposedbyregulationsand agencies,aswellaseconomicconsiderationslinkedto operationalefficiencyandresultingmarketcompetitiveness. Companiesneedhelpinthisareaduetoproblemsin definingthecorrectinternalrequirements,choosingthe adequatesolutioninvariouspossibleoptions,orpractical aspectsduringimplementation.
Asmentionedinitially,digitalsolutionsforregulatory affairshavebeenapriorityinAsphalionforalmost15 years.Weoffersupportinassessingourclients'situationby definingtheirspecificbusinessandregulatoryneeds, helpingthemchoosetherightsolutions,andsupportingthe entireimplementationprocessuntilend-usertraining.
Finally,riskmanagementremainsacrucialchallengefor pharma,biotech,andMedTechcompanies.Weallknow thatdrugdevelopmentisacostlyandriskybusiness,as manydrugcandidatesendupfailing.Thereareseveral waystomitigatetherelatedfinancialrisks,andoneofthem isapplyingregulatoryintelligencefromthebeginningof drugdevelopment.Duringthelastdecades,regulatory affairshavetransformedfromacollectionoftechnicaland administrativerequirementstoacriticalpartofthe developmentstrategy,which,ifdonewell,addssignificant valuetotheproject.
WhatweofferinAsphalionisateamofseasoned regulatoryexpertsthatunderstandallproceduralandformal aspectsbyheartincombinationwithscientificexpertsthat areuptodatewiththelatestchangesrelevanttothe developmentofinnovativedrugs,biologicals,ATMPs,and combinationproducts.Bydesigningathoroughregulatory strategyforourclients,weeffectivelyreducepartofthe inherentriskindrugdevelopment.
Whatarethekeyproductsandservicesofferedbythe company?Howisitimpactingtheconcerned demographic?
DuringalltheseyearsatAsphalion,wehavegaineda strongtrackrecordinprojectsinvolvingMedicalWriting, Pharmacovigilance,CMC,RegulatoryProcedures, eSubmissions,DataManagement,andMedicalDevices.
Weofferafullrangeofservicesinalldrugdevelopment stagesthatspanfrompre-clinicalandclinicalto commercialization&post-market.Wehavestrongexpertise indifferenttypesofproducts,includinghighlycomplex onessuchasBiologics&ATMPs.
Thisexpertisehasalsogrownintermsofgeographicscope. Sofar,wehave1,000yearlyongoingprojectsandworkfor 1,000clientsfromover50countries,andthenumberof marketswhereweoperatecontinuouslyincreases.Our expertshavebuiltstrongpersonalrelationshipswith regulatoryagencies,associations,andkeyopinionleaders, particularlyinEurope,theUK,andNorthAmerica.
Inwhichwaysisthecompanyadaptingandincluding constanttechnologicalupgrades?Howhasitimpacted thecompanygrowthcurve?
Astrategicobjectiveforourcompanywastheearly adoptionofelectronicstandardsinRegulatoryAffairs.We wereoneofthefirstconsultingfirmstosubmitregistration dossiersinelectronicformattoEuropeanagencies,which instantlybecameacornerstoneserviceinAsphalion.
"Toeveryone:Manythanksforyoursupport;thisis agreatmilestoneachieved.Whenwestarted,we thoughtitwouldbechallenging,butthisisaclear exampleofcooperation."
- RegulatoryAffairsDirectorataninternational BigPharmaCompany:
"Thankyouverymuchforhelpinguscompletethe submissionontime,takingintoaccountthatwe alwayssendyouthedocumentsatthelastminute. Yourflexibilityanddedicationarealwaysofgreat helpinthesecriticalmoments."
- HeadofRegulatoryAffairs,European biopharmaceuticalcompany.
"Impeccablethewayyouhavehandledthisissue withsolittletime.Spectacularattitudeand technique.Thankyou."
- CEO,EuropeanMedicalDevicescompany.
"Iappreciatethefactofreceivingmultidisciplinary supportintheregulatoryandscientificfield."
- RegulatoryAffairsManager,European pharmaceuticalcompany.
"Ithasbeenmyprivilegeandpleasuretoworkwith manyexecutives,andmyexperiencewithyouhas alwaysbeenexcellent.Couldn'taskformore!"
- PharmacovigilanceDirector,European pharmaceuticalcompany.
"Iamquitesurethatthismightnothavebeen possibleshouldtherehavebeenalessskillful, experienced,andcommittedpartnersupporting usotherthanAsphalion.Yourcontributionishuge andisdeeplyappreciated."
- LifeScienceSoftwaresolutionprovider.
Inparallelwithcreatinginternalexpertteams,weentered intopartnershipswithsoftwareandtechnologyproviders andstartedofferingourclientssoftwareimplementation andtrainingsupport.Upuntiltoday,digitaltransformation
hasbeenastrategicimperativeinallourinternalplansand projectswithclients.
Electronicregulatoryaffairsservicessignificantlyimpacted ourgrowthcurve.Forexample,withthebeginningof electronicdossiersubmissionineCTDformatinAsphalion in2008,wequicklycreatedanewservicesteam.We enteredintocollaborationwithnumerouscompaniesfacing thechallengeofcomplyingwiththelatestregulatory requirement.
Inthesameway,ourgrowthcurveispositivelyimpacted byserviceslikepharmacovigilancedatabaseoutsourcing, compliancewithxEVMPDrequirements,implementation ofRIMS,andadaptationtotheIDMPstandards.
Whatareyourcompany'sfuturegoals,andhowhasit envisionedscalingitsoperationsandreachin2022and beyond?
Asaprivately-ownedcompany,whereallshareholdersare activeemployees,wehavethedistinctluxuryoffocusing onourpassion,whichisbeingatrustedpartnerforour clientsandjointlyachievinghealthcareadvancesthat benefiteveryoneofus.Inthissense,mostofourgoalsare focusedonthecontinuousimprovementofourservice teamsandexpandingourservicecapabilitieswhile maintainingfinancialindependenceandcontinuedorganic companygrowth.
However,anexcellentandmotivatedteamcanonlyachieve allthis.Inthissense,wesetthehighestpriorityonmaking Asphaliononeofthebestplacestoworkat.Forexample, ourPeopleandCulturedepartmentcontinuouslysupports ourstaffintheever-changingdynamicsoftoday'swork culture.Inaddition,wecelebrateseveralteameventseach yeartokeepourstaffconnectedandtoenjoygoodtimes together
Asinthepastyears,oneofthetransversalstrategic companyobjectivesistocontinueourjourneytowards digitaltransformationforfurtherimprovementofinternal processes,aswellastobecapableofassistingourclients withallchallengesrelatedtothedigitalizationofregulatory andscientificaffairs.
Lastly,toadapttotherapidgrowthofourteam,werun numerousprojectstostrengthenourinternaldepartments andprocesses,thusmakingsurethatourgrowthdoesnot makeusbureaucraticorlessflexible.
Ageingisaninevitablepartoflife.Itissomething
wecannotavoid.Nobodycanbeprepared beforehandwithaplanforspendingtheirelderly days.Oldageisasusceptiblephase.Likeeverystageofa human'slife,oldagecomeswithitsownissuesand troubles.
UnderstandingandSupportingtheNeedsofgolden-aged peopleisimperativeforthecaretakersoftheelderly.Asage progresses,differenthealthissuesgripourlives.However, itisnotjusthealthissuesthataffectolderpeople;several associatedissuesaffecttheiroverallhealth.
Peoplesometimescannotfulfilalltheneedsofthegoldenagedpeople;theymightfeeltheyneedtoomuchattention
andasktoomanyquestions.Asaresult,theyendupfeeling thattheyaretoomuchtotakecareof.Theysoonstart understandingthis,andolderpeopleareoverwhelmedwith afeelingofmelancholyandpurposelessness.
Manypeopleconsiderthatourlivescometoastandstill witholdagel.Wespendourchildhoodinstudies, adolescenceineducationandwork,andadultlifeworking andcaringforourfamily.Peopleconsideroldageasa setbackintheirlife.
However,gettingolddoesn'tmeanwehavetosuccumbtoa negativeapproachtolife.Youmaynotbeabletoenjoythe activitiesyoupreviouslyenjoyed;youcanfindnewhobbies ordifferentactivitygroups.
Specificneedsarisewitholdage.Weshouldmaintain patiencewhiledealingwitholderpeople.Lookatitthis way-perhapstheyalreadyfeeltheyarebeingaburden; theyalreadyfeelembarrassedthattheyneedyourhelpto getinandoutofbedeverydayandareupsetthattheyhave becomeforgetful.
Thebestwaytoprovidegenuinecareandassistanceforthe elderlyistounderstandtheirneeds.Theremightbe unreasonabledemandsatsomepoint,butitservesmerely asanextensionoftheirdesiretorealizegoalsthattheystill wanttoaccomplish.Ifyouhavebeenusedtobeing independent,thenyouprobablyunderstandthefeelingof nothavingcontroloverwhatyoucandoandhavingto constantlydependonsomeonetorealizespecifictasks.
Itis,therefore,crucialthatthecaregiverforelders understandthattocatertheirservicesinsuchawaythat boostsanelder'sconfidenceabouttheirabilityandtobe moretrustingoftheircareer
Aspeoplereachaspecificagerange,theytendtoproduce limitationsintheircapabilitiesandfunctions.Often assistancefromsomeoneelsebecomesnecessarywhenthey cannotperformtheirregularduties.Iftheneedtorequire anotherperson'sphysicalaidcanbecomplexforthe elderly,thesamedifficultyisexpectedwiththeperson chargedwithcaringfortheelderly
Thefirstandforemostsolutionistogiveolderpeople/ grandparentsyourtime.Thiswon'tsolvethephysiological problem,butthiswilldefinitelyhelptheemotionaland psychologicalissues.Whenyoustartsittingwiththemand spendingqualitytime,theywillbehappyandhealthy Take sometimeoutofyourbusyscheduleandsitwiththemfor anhourortwo.
Youdon'thavetoagreewitheverythingtheysay,nordo youhavetogetintoaheateddebate.Justlistentothem;this makesthemfeelvalued.Rememberthetimeswhenthey sacrificedtheirgoodnight'ssleeptobearwithyour tantrums?Well,it'stimeyoutakewiththeirs.
Youcangetthegolden-agedpeopletojoinanactivity grouplikelunchclubs,artandcrafts,orgardening.These activitieshelpagreatdealinlikeeverystageofaman's life;oldagecomeswithitsownissuesandtroubles Understanding and Supporting the Needs of Older People is imperative for the caretakers of the elderly
Everyonecan'tbepresentphysicallyallthetimefortheir parentsorgrandparents.Youhaveyourownlife—ajobto takecareof,mouthstofeed,andadegreetoearn.Butthese thingskeepyoubusyinyourlife.Thinkofyourelderly familymembersbackhome.Theycravecompany,someone theycantrust,someonetolistentothem,someonewhowill makethemfeelvalued.
-AnishMiller
Artificialintelligence(AI)in
healthcareisthedisciplineof usingdata-intensivecomputerbasedsolutionstoimprovepatientcare andoutcome.ModernAIsystemscan potentiallyimprovediagnosticand treatmentdecisionswhilereducing medicalerrors.Inthefieldsofmedical imaginganddiagnostics,AIhasmade greatprogress.In-depthlearning techniquesaidinthepreventionof diagnosticerrorsandtheimprovement oftestresults.
AIalsoaidsinidentifyinginfant severities,suchasinfantmeningitis, andbasedontheinfection's identification;healthcareprofessionals candiagnosetheproblemandprovide promptmedicaltreatment.Early detectionandtreatmentarecriticalfor asuccessfuloutcome;however, identifyingmeningitisisacomplicated processinvolvingvarioussigns, symptoms,andmultiplefactorsthat necessitatenovelsolutionstosupport preciseclinicaldecision-making.
NewbornSolutions,amedicaldevice andsoftwarestartupthatenables non-invasiveinfectionscreeningand monitoring,developedafirst-in-class investigational medical device (not for sale) thatuseshigh-resolution ultrasound,uniquecouplingmaterials, andArtificialIntelligencealgorithmsto
accuratelyruleoutorconfirm meningitisinneonatesandsmall infantsinaquick,easy,andcosteffectivemanner
UndertheleadershipofJavier Jiménez,FounderandCEO,the companysetsanewbenchmarkfor screeningandtreatmentmonitoring.It augmentsthemanagementand diagnosisofinfantmeningitisby enablingquick,easydetection, quantitative,reliable,andfrequent treatmentmonitoring.
Withadesiretorevolutionizethefield ofmedicaldevicesforthenon-invasive monitoringandscreeningofinfant meningitis,JavierJimenezfounded Newborn Solutions.Javierintendsto generateimpact,innovation,and patient-orienteddevelopmentin healthcarethroughitsvarious partnerships,tocreatemedicaldevices thatcanconfirmmeningitisinaquick, easy,andcost-effectiveway
In an exclusive interview with Insights Care, Javier sheds light on the significance of the company while highlighting its vision and mission in the modern healthcare niche.
Below are the highlights of the interview:
Enlighten ourreaders aboutyour companyin detail
Newborn Solutionsisa medicaldevice start-upthatenables non-invasive screening,diagnosis, andmonitoringof infectionsinserousbody fluids,withaninitialand primaryfocusoninfant meningitis.Wearealso developingsecond-lineapplications uponrequestfromkeyopinionleaders. Particularly,thedeviceisbeingtested toshowclinicalproofofconceptin uveitisandperitonitis.First datafrom thesesecond-lineapplicationsare alreadyverypromising.
Meningitissuspicionischallenging duetotheunspecificsignsassociated withtheinfection,suchasfeverofan unknownsource,particularlyininfants andnewbornswithverylittle symptomatology.Thatiswhyhistory andphysicalexaminationaloneare ofteninsufficienttoconfirmorexclude thediagnosis.
Augmen ng the Healthcare Sector with the Power of AI
Newborn Solu ons is a medical device start-up that enables non-invasive screening, diagnosis, and monitoring of infec ons in serous body fluids, with an ini al and primary focus on infant meningi s.
Javier Jiménez Founder and CEO Newborn Solu ons
Lumbarpuncturetodrawasampleof cerebrospinalfluidisanessential investigationandthecurrentstandard. Still,itisoftendifficulttoobtaina cleansampleandpotentiallyhazardous forthesickchild.Neosonics,the medicaldevicewehavedeveloped, willbeusedtoaccuratelyruleoutor raiseearlysuspicionofmeningitisina quick,easy,andcost-effectiveway.
Neosonicsisafirst-in-classmedical devicethatuseshigh-resolution ultrasound,uniquecouplingmaterials, anddeep-learningartificialintelligence algorithmstoautomaticallycount,at thepushofabutton,whitebloodcells inthecerebrospinalfluiddirectly belowtheinfantfontanelle,awellestablisheddiagnosticmarkerfor infections.
Wealsoworkonoursoftware-based development,Neosonics-AI.AIgives usautomatization,speed,andaccuracy. Whencombingnon-invasivecell concentrationmeasurementwithBig Data,AIalsohasthepotentialto empowertheuser(expertandnonexpert)withdiagnosticinformationof thelikelycausingorganismssothatthe righttreatment,dose,anddurationcan beappliedanywhere.
Kindlytellusaboutyourselfand yourprofessionaltenuresofarinthe healthcareniche.
Asatelecommunicationengineerwith experienceinthemedicalimaging field,Iwaslookingforawaytohave animpactonsociety.Theopportunity arosewhenIparticipatedinthe M+Visiónprogram,aninitiativeofthe Madri+dFoundationandthe MassachusettsInstituteofTechnology (MIT)toleveragethebiomedical industryintheRegionalGovernment ofMadrid.Madrid-MITM+Visión researchersareselectedfromallover theworldtoformmultinationaland multiculturalteamstogenerate technology-basedideasthatsolve unmetmedicalneeds.
NewbornSolutionswasfoundedasa resultofthisprogram.Thestart-upwas launchedandincorporatedin2015, withco-founderPabloGarcía,an experiencedCFOwiththedesireto revolutionizethefieldofmedical devicesfornon-invasivescreeningand monitoringofinfantmeningitis.In 2017,RitaQuesada,RegulatoryLead ofNewbornSolutions,joinedusand hasbeenapartoftheleadershipofthe companysincethen.
Whatarethecorevaluesthatthe organizationstandsby?Whatisits missionandvisionstatement?
Amongourcorevalues,wehighlight equalityandsocialinclusion, sustainability,andglobalawareness. Weconsiderglobalhealthapriority, andwearecontributingtoimproving healthcarearoundtheworldand reachingvulnerablepopulationsand communitieswithourhigh-impact solutions.
Ourmissionistoenablequick,easy, cost-effectivescreening,diagnosis,and monitoringofinfectiousdiseasesin serousfluidsthroughinnovativenoninvasivetechnology Webelievethat thefutureofdiagnosticsmustgo throughminimallyinvasive,quick, easy-to-use,andlow-costtechnologies. ThisisourvisionfromNewborn Solutions,givenouroperationsin industrializedcountriesaswellasin lowandmiddle-incomecountries,and thatiswhyweareusinglow-cost exponentialtechnologiessuchas ultrasoundandAItoenableand globallydemocratizeaccurate diagnosisandtreatment.
What,inyouropinion,arethekey challengesinthehealthcaresector? Howisyourcompanyturningthose challengesintoopportunities?
Webelievethatthehealthcaresector andclinicaladministrationshave alwaysaspiredtohaveincreasingly lessinvasivesolutionsattheirdisposal, whichhelpthemmakequickand accuratediagnosticdecisionstotreat theirpatientsefficientlyandofferthem bettercare.ThedisruptionofAIinthe healthcaresector,togetherwiththeuse ofBigData,promisestheemergence, inanalmostunlimitedway,of untappedsolutionsforthehealthcare system,itsprofessionals,and, ultimately,thehealthofpatients.
Itisamajorparadigmshiftthathas manybenefitsforimprovingthe sustainabilityofhealthcare;however,
theethicalandprivacyissuesarising fromthesenewusesmustbeatthe forefrontofeverynewtechnological proposalthatcomesontothemarket.I believethatanappropriateregulatory frameworkthatprotectscitizensand theirprivacyisessential.Inaddition,I alsobelievehospitalmanagement teams,withoftenalimitedbudgetfor newinitiatives,shouldgrow conscienceoftheITinfrastructure, personnel,andsecurityimplications digitalizationrequiressothattheycan planagradualevolutiontowardsthe hospitalofthefuture,amassive generatorandaccumulatorofdigitallyregisteredhealthdata.
Whatarethekeyproductsand servicesofferedbythecompany? Howisitimpactingtheconcerned demographic?
Asaforementioned,ouruniqueselling propositionisNeosonics,thescreening andmonitoringmedicaldevice,and Neosonics-AI,thepredictiveAI softwarefordiagnosisandtreatment support.Bothsolutionsareplatform technologiestobeappliedinthe differentserousfluidsofthebody Theyaremodularandcomplementary, andserveallapplications:infant meningitis,uveitis,peritonitis,septic arthritis,andchorioamnionitis.
Inindustrializedcountrieswherethe incidenceofinfantmeningitisis relativelylow,Neosonicswilllimitthe useoflumbarpuncturestoonlythose veryfewpositivecases(3-5%),thus, dramaticallyreducingtheuseofsuch aninvasiveprocedureonmostofthe
suspectedpatients.Inlow-income settingswheretheburdenofthe diseaseishighbutthereisalackof laboratoryinfrastructureandtraining, thedevicewillhelpreduce misdiagnosis,mortality,andmorbidity rates.
Inwhichwaysisthecompany adaptingandincludingconstant technologicalupgrades?Howhasit impactedthecompanygrowth curve?
Ourvisionofnon-invasivemedical devicespushesustominiaturizeand improvesensorstodeliverbetter measurementsthatrequireminimum dependencyontheuser Wedevelop low-costtechnologytomakeit availableeverywhere,includingmiddle andlow-incomecountrieswhere,aswe mentioned,diagnosticcapacitiesare scarce.That'swhydigitalizationisalso atthecoreofourvision.Westriveto upgradeourAImodelsbyconstantly updatingthem.Thatispossibleby havingaccesstomorequalitydata (obtainedwithourminiaturized sensors)sothatwecanbuildbetter modelsandachievebetter measurements.
Asanexperiencedleader,what advicewouldyouliketogiveto aspiringentrepreneursand enthusiastswhowishtoventureinto thecompetitiveindustrythatyouare serving?
Wearenotanestablishedindustry leader.Ifanything,weareastart-up tryingtohaveaglobal,meaningful
impactinhealthcare.Myadviceisto takeonestepatatime,havingaclear long-termvisioninmind,validate/test everydecisionbeforeyoutakeit,make thenecessarystopstoreflectonthebig pictureincaseadjustmentsareneeded, andifyouarenotthinkingaboutyour project18haday,donottakeany furtherstep.
Importantly,buildateamwheretrust amongmembersisreciprocatedand whereeveryonewantstocontributeto themissionofthecompany Thereare toomanyuncertaintiesinthejourney, anditistheteamthatwillalways allowtheprojecttoovercomethe severaladversitiesyouwillcome across.
Whatarethefuturegoalsofyour company,andhowhasitenvisioned toscaleitsoperationsandreachin 2022andbeyond?
Neosonics,thedevicetononinvasivelyscreenforinfantmeningitis, willbelaunchedinearly2024, accordingtoourplan.Wewillfirst enterSpaintoshowprofitability,aswe haveinvaluableKOLswithwhomwe arespreadingastateofopinionabout theproject,commercialization companieswithanexplicitinterestin launchingtheproduct,andwherewe supporttheSpanishMeningitis Association.
TheUSAisournexttargetmarket, followedbyacountrywithahigh diseaseburdenyetalackofresources, likeIndia.Byshowingadoptionin theseregions,wewillbeprovingthe scalabilityofthebusiness,notonlyin infantmeningitisbutalsoinsecondlineapplications,likeperitonitisor uveitis.Whilewehavecommitted commercializationpartnersinSpain, wearelookingforwardtoengaging withastrategicpartnerforglobal commercializationwithwhomwecan maximizesynergiesandjointlydeliver valueasmuchaspossible.
Aftergoingthroughseveralstagesofevolution,the healthcaresectorispredominantlyfueledby technologyasitsinfluenceandreachhavespread throughoutcontemporaryhealthcaresystems.
Point-of-CareTechnologiesisagroupoftoolsusedwhere patientsreceivecaretoenhancemedicalresults.Common examplesofPoCTincludebloodglucosemeters,urine dipsticks,pregnancytests,faststreptesting,rapidHIV tests,andhemoglobinlevelassays.
Onalabsisabioengineeringtechnologycompanydedicated toimprovingpatientandindividualwell-beingandquality oflife,loweringhospitalizationcosts,loweringhealthcare spending,anddeployingintelligent,non-invasive,and continuousbiomarkermonitoringsolutions.
UndertheadeptleadershipofElisabetdelValle,CofounderandCEO,itoffersanextensivelong-termproduct pipelinewithitemsformonitoringkeyhealthindications andimportantmetabolicbiomarkers(suchaslactateand glucose).Devicesforchronicallydifficultandfrailpatients andhomehospitalization,gadgetsfordiabeticpatients,and devicesforsportshealth;makeupitsproductpipeline.
Below are highlights of the interview that show Onalabs' commitment to provide comprehensive non-invasive continuous monitoring solutions to monitor physiological biomarkers in a simple and affordable way.
Elisabet,pleaseenlightenourreadersaboutyour professionaltenureinthehealthcareindustry.
IhaveaPh.D.inBiotechnologyandadegreein Biochemistry,soIlovescienceandtechnology.Still,when Ifinishedmyacademictraining,Irealizedthatwhat passionatelyinterestedmeevenmorethanthescienceitself wasthemanagementofinnovationandscience.Forthat
reason,Icompletedmyacademicbackgroundbydoing somemaster'sworkinthemanagementofbiotechnology companies.
So,Ihavededicatedmyentireprofessionallifetothe managementofinnovationandscience.Ihavemorethan15 yearsofexperienceinpatents,licensees,technology transfer,andinnovationstrategy.Nowadays,Iamrunning Onalabs,andIamalsoanassociateprofessoratUniversitat AutónomadeBarcelona(AutonomousUniversityof Barcelona)intheBusinessDepartment,teachingclassesin businessmanagementandinnovationstrategy.Tryingto generatenewyoungentrepreneurs.
WhatarethecorevaluesthatOnalabsstandsby?What isitsmissionandvisionstatement?
Vision:Toleadthefuturetowardsinclusive,personalized, sustainable,anduniversalhealth.
Mission:Tocreateanewgenerationofnon-invasiveand smartmedical-gradewearablestomonitorpeople'shealth anytime,anywhere,withoutpain,andwithoutthem realizingit.
Values:
Achievement:Forus,successmeansmorepeopleenjoying ahigherqualityoflifethroughourtechnologytofacilitate themonitoringoftheirmainparametersthrough comfortable,innovative,andreliabledevicestobebytheir sideinorderforthemtofeelmoreliberatedandtoimprove theirathleticperformance.Weareperseveringbecauseour dreamistomakethedreamsofotherscometrue.
Innovation:ResearchispartofourDNA.OurR&Dteam workstodevelopcutting-edgesolutionsthatdemonstratea beforeandafterinsportsmeasurementorhealth
Onalabs is creating a new generation of medical-grade wearables capable of measuring clinically reliable and remote real-time data of physical and biochemical biomarkers at the same time.
ElisabetdelValle Co-founderandCEO Onalabs
management.Wearedisruptive;wehavetheknowledge, technology,andexpertisetodoit.
Freedom:Wewanttoempowerpeopleandcontributeto theirfreedomthroughintelligentsolutionsfocusedontheir realneeds,facilitatingtheirdailycare.Healthbeginswith knowledgeofourbodies,andourgreatestencouragementis toachieveitinanon-invasiveandrigorousway.
Universalism:Healthshouldbeauniversalright,andat Onalabs,wewanttoreachouttoallpeople;athletes, patients,andmedicalprofessionals.Weareplural, collaborative,andglobal.Becausebyimprovingpeople's health,wewillcontributetoimprovingtheworldinwhich welive.
What,inyouropinion,arethekeychallengesinthe healthcaresector?Howisyourcompanyturningthose challengesintoopportunities?
TheCoronavirushasreallychangedourdailylives;ithas acceleratedtheneedtoreducethevisitsofriskychronic patientstothehospital,enhancingremoteassistance. Moreover,thereisanincreasedburdenonhealthcare systemsduetotheagingpopulationandlongerlife expectancy.It'stimetoaccelerateremotepatient monitoring.TherearealotofITplatformstovisualize clinicaldata,andwearabletechnologiesareleadingthe markettoimproveremotepatientmonitoring.However, realtelemedicineisstillfarawayfrombecomingareality
Oneofthemostimportantlimitationsisthatcurrent technologiesarelimitedbecausebloodsamplesarerequired todetectmostofthecurrentbiomarkers(glucose,lactate, andcortisol).Thisisabigbarrierforremoteandreal-time monitoringandcausesimportantproblems.
Asaresult,Onalabsiscreatinganewgenerationof medical-gradewearablescapableofmeasuringclinically reliableandremotereal-timedataofphysicaland biochemicalbiomarkersatthesametime.
Whatarethekeyproductsandservicesofferedbythe company?Howisitimpactingtheconcerned demographic?
Wehavetwoproductsonthemarket.
OnaVital:abraceletwithsensorsandcommunications electronicsthatcanremotelyandinreal-timemonitor variousphysiologicalparameters,suchasoxygen saturation,heartrate,bloodpressure,skintemperature,and falls/activity Themarketforthisproductiselderlypeople, chronicpatientmonitoring,andhomehospitalization.The agingpopulationcontinuestogrowaslifeexpectancyrises andfertilityratesfall,andtheWorldHealthOrganization (WHO)predictsthat1.5billionpeoplewillbe65orolder by2050.
Withage,aperson'scardiovascularsystemweakens,and theriskofcardiovasculardiseasesincreases,making
cardiovasculardiagnosisandmonitoringextremelycrucial. Also,withtheincreasingunhealthylifestyle,obesity, cholesterol,highbloodpressure,anddiabetes,theriskof cardiovasculardiseasesisalsoincreasing.Ithasbeen validatedinoneofSpain'smostprestigioushospitals, HospitalGermansTriasIPujol.
OnaSport:acheststrapthatmonitors,inreal-timeandina non-invasiveandremoteway,differentphysiological parameterssuchasheartrate,sweatrate,electrolytelosses, andlactatelevelswithouttheneedtomakeblood extractionsorevenmeasurethesweat.Themarketforthis productismainlyfocusedonathletesandsportsamateurs whowanttocontroltheirdehydrationlevelsand performance.
Nowadays,dehydrationisakeyfactorfortheperformance andhealthstatusofathletes,whichcandevelopintosevere complications.Furthermore,thereisnoobjectivesystem fordeterminingthetypeandseverityofdehydrationcases. Andlactateisareferenceindicatorofmuscularfatigue. Still,currentmethodsrequirebloodextractionstobe measured,notallowingforthisinformationtobeavailable inreal-timewhiletrainingisbeingdone.
Inwhatwaysisthecompanyadaptingandincluding constanttechnologicalupgrades?Howhasitimpacted thecompanygrowthcurve?
OnalabswassetupasaR&Dcompany,soinnovationisthe heartofthecompany.Wehavedevelopedadisruptive
technologythatallowsustomeasuredifferentbiomarkers inreal-timeinacompletelynon-invasivemannersimplyby measuringsweatandskin.Withallofthisinformation,we createdtheNewSweatDigitalBiomarkersPlatform,which willallowustomonitorawiderangeofmedical applications,includingdiabetes.
Wehaveaverystrongengineeringteamtoupdateour innovativeproducts.Still,wealsohavethreeadvisory boards(auser/patientadvisoryboard,amedicaladvisory board,andabusinessadvisoryboard)thatcontinuously giveusthecurrentunmetneedsinthehealthcaresystem.
WhatarethefuturegoalsofOnalabs,andhowhasit envisionedtoscaleitsoperationsandreachin2022and beyond?
Ourupcomingactivitiesareonthewaytoconsolidating twoofthemostimportantgoalsforOnalabs.Ontheone hand,consolidateusintheEuropeanmarket,andbegin negotiationstoentertheNorthAmericanmarket.Onthe otherhand,wemustcontinuestrengtheningourposition throughstrategicallianceswithlargekeyplayerstoachieve anexcellentpositioninafewyears.
Digitaltechnologyhastransformedalmostevery
industrysector,includingEducation,Retail, Banking,Manufacturing,IT,Communications, logistics,healthcare,hospitality,etc.
TheHealthcareindustry,whichwastraditionallyoperating, gotabigboostfromdigitaltransformation.Thissector neededthemostmodernandsuperfastsystemsatalllevels duetothegravityofimportanceatanygivenstage.
Primarilyasweconsiderthebasicpointsofoperations, mainlyR&D,consultation,diagnosticandpathological procedures,medication,treatments,hospitalization, monitoring,andanalysis;digitaltechnologyhasbeen createdasamulti-disciplinaryconceptintegratingallthe
vitalworkproceduresinasinglelinetobeeasily connected,reviewed,andenhancedinthemainobjectiveof theprocess.
Technologyhaspenetratedallfunctionalsectionsofthe healthcareindustryinmanyways.
DynamicResourceGateway:
Havingopenedthevastinternetresourceandaccessibility tomultipleglobalresearchlaboratories,doctorsandclinical scientistsarebetterequippedwithsearchingfornecessary medicalknowledgeresources.Ithashelpedinrecruitingthe medicalstaff,sourcingvisitingconsultants,andconnecting withnumerousdiagnosticcentresandbloodbanks.
StrengtheningtheResearchandDevelopment:
Thescientistsinvariousdomainsofmedicalresearchuse moderntechnologiesofAI,Augmentedreality,data assimilation,andprocessing.
FacilitatingClinicalResearchandSupport: Thisinvolvesdesigninganddevelopingepidemiological servicetrials,developingandcustomizationintheprocess ofcollectionandmanagementofclinicaldata,andfurther analysis.
MonitoringtheQualityofHealthcare:
Theentireprocess,rightfrompatientenrolmenttothe quickdatacollection,periodicaldiagnosisandrelated treatments,monitoringofchangesintheresults,creatingan analysisofthetreatmentwiththedoctor'sopinion,haveall improvedthequalityofthetreatment.Precisediagnosis coupledwiththerightandtimelymedicationortreatment resultsinrecoveryintheminimumtimeperiod.
Real-TimeTracking:
Inventorytracking,storage,andmanagementarecrucial functionsforanymedicalfacility Alltheessentialdrugs, medicines,vaccines,consumables,accessories,medical aids,bloodunits,plasma,etc.,needtobestoredinsufficient quantity.ThisincludestheavailabilityofDoctorsand ambulanceservices.
StreamliningtheEntireProcess:
Theentireprocessisunifiedinacentralsystemthathelps ineasytracking,coordination,updates,reports,analysis, surveys,andanalyticalstudy.
GlobalConnect:
Enablingtherole,opinion,andconsultationofmultiple Doctors,researchers,andjointconsultationoncritical procedures.
QuickandEasyCommunication:
Digitaltechnologyhasmadeentirecommunicationeasy, smooth,andseamless.Regardlessofthelocationofthe consultingphysicians,diagnosticcentres,andother facilities,allthingscanbeeasilyconnectedunderone systemwithouttheneedtomovethepatient.
Round-the-clockAssistance: 24X7and365daysdedicatedfunctionshaveboostedin savingthelivesofpatientsinaccidentsorothermedical
emergencies.Quick,timelymedicalsupporthassteadily controlledthedeathrate.
RemoteConsultation:
Modernintegratedsoftwareplatformsconnectthepatients easilytothedoctorsthroughaudioorvideocallsfacilitating thedatasharingforclearcommunicationandpatient experience.
SmartProjection:
Moderntoolsinsoftwaresystemsthatread,identify,and analyseintheirbuilt-inframeworks;helpinthecreationof smart,accurate,andlogicalprojections.Closemonitoring invariousstagesofpregnancyinthefoetaldevelopment andresponsetotheexpectedgrowthparametersandalsoin thesectorsoffertilitysolutions,oncology,andcosmetic surgeries.
Real-timeConsultation: VirtualmeetingplatformshavehelpedinAudio-visual interactionsforreal-timeconsultation.
DataScience:
Datamanagementandanalyticsinimportantcomplexcase studieshavestrengthenedthedecision-makingprocess helpinginvariousstages.
WearableTechnology:
Moderndeviceslikeheartmonitors,pacemakers,hearing aids,automatedwheelchairshavemadethetreatmentand thelifeaftertreatmenteasier.
RoboticApplications:
Abettercontrol,accuracy,speed,andreliabilityhasbeen establishedincertainnicheareasofhealthcarewhichare activeassistanceincomplexsurgeries,disinfection,and sanitization,supply-analysis-deliveryoperations,patient carewithsymptomanalysis,assistance,etc.
TheJourneyAhead
Theroleofdigitaltechnologyhasmiraculouslyelevatedthe quality,accuracy,andspeedoftheproceduresresultingin fasterrecoveryandwell-beingofthepatients.Wecan gladlylookuptothephenomenaladvancementsandthe magnitudeofitsefficacythathastransformedhumanlives intoablessedlifestyle.
-AnishMillerInthemodernbusinessworld,thehealthcareindustryis abitsaturatedwiththeavailabilityofthesame healthcareservicestothesameclientsrepeatedly; however,acompanythatofferstheseservicesandalsoa meaningfulrelationshipwiththecustomerscaneventually scaleitsprogresstogreaterheights.Moreover,thishas becomeanessentialfactor,andthereisaneedto demonstratereliableinformationastowhytheclientsmust trustaspecificbrand.Toensurethis,maintainingeffective communicationistheprimaryaspect.
Today,healthcarecompaniesareembracingthisprinciple; tonotonlygettheirclientstodevelopasenseoftrustin theirservicesandproducts,butalsotoattainanedgeinthe healthcaresector.Enablingaplethoraofeffectiveservices thatcontributetofulfillingthisrequirement,OtterPR standsoutasoneofthetopPRagencies—thatspecializes instorytelling,marketing,andentrepreneurship—tohelp brandsappealinglyportraytheirimageandseekthemedia coveragethattheydeserve.
LedbyScottBartnick,theCEO,whohimselfhasworked withtopbrandstohelpthemsucceed,thecompanyisrun byateamofpublicistswhohaveover300yearsof experienceincreatingPRplansthatgetvaluablemedia coverageforavarietyofbrands.
InaninterviewwithInsightsCare,Scottshareshisvaluable insightsthathaveledthecompanytoattainitsmissionand meetitsobjectivessuccessfully
Below are the highlights of the interview
Pleasebriefusaboutthecompanyanditsinception.
OtterPRisafull-servicepublicrelationsand communicationsfirmthatwasestablishedin2019withthe missiontoamplifythestoriesofitsclients.Weapproach eachprojectstrategically,leveragingdata-driveninsights,
creativethinking,andtacticalexecutiontohelp organizationseffectivelycommunicatewiththeirtarget audiences.
OurOtterPRteamconsistsofexperiencedprofessionals whoarepassionateaboutstorytelling,developing relationshipswithmediaoutlets,creatingunique campaigns,andachievingmeaningfulresultsforclients.We haveworkedonprojectsacrossindustriesincludingtech, healthcare,nonprofits,retail/consumergoods, hospitality/travel,andrealestate.
Thecompanyseekstobuildpartnershipswithitsclients throughproactiveengagementtoensuresuccesswithevery project.Itworkstirelesslytocreateanddeliverquality campaignsthatwillhelpitsclientsachievetheirdesired objectives.OtterPRispassionateabouttellingstoriesthat makeadifferenceandcreatepositivechangeintheworld.
understand that the healthcare sector faces a number of challenges, including
We work with hospitals,
and
organizations in the healthcare industry to develop communication strategies that help them reach their goals while simultaneously addressing the key challenges facing the sector.
We
rising costs, access issues, and limited resources. Through Otter PR's innovative approach to public relations, we can turn these challenges into opportunities.
clinics, pharmaceutical companies,
other
Scott Bartnick CEO
Kindlytellusaboutyourselfandyourjourneysofaras theCEOofOtterPR.
BeingasuccessfulentrepreneurandtheCEOofOtterPR, I'vehadanincrediblejourneyovertheyearsandhave helpedmanybrandstelltheirstories.Iwasneveroneto followtheconventionalpath.Afterearningmybachelor's degreefromtheUniversityofFlorida,Ichosetofollowmy entrepreneurialdreamsandstartOtterPR,whichquickly becameoneofthemostsought-afterPRfirmsintheworld. Sincethen,OtterPRhasworkedwithsomeofthebiggest nameslikeAlibaba,BitcoinofAmerica,Boomers,and more.
I'mpassionateaboutgivingbacktothecommunitythat supportedmethroughoutmyjourney.ThisiswhyOtterPR hasstrivedtoworkwithnonprofitsandstartups,providing themwiththeresourcestheyneedtosucceed.My dedicationtohelpingothersreachmygoalshashelped cementOtterPRasaleaderinthepublicrelationsindustry
AtOtterPR,Icontinuetohelpbrandstelltheirstories throughimpactfulcampaignsthatdriveresults.Withan ever-growingportfolioofsuccessfulclients,Icontinueto beapioneerintheworldofpublicrelations—provingthat successcancomefromfollowingyourpassionand dedicatingyourselftohelpingothers.
Throughmyleadershipanddedication,Ihaveproven myselfasasuccessfulentrepreneurandanassetwithinthe publicrelationsindustry.Myjourneycontinuestoinspire buddingentrepreneurstofollowtheirdreamsandmakea positiveimpactontheworld.OtterPRstandsasatestament tothisjourneyandcontinuestobealeaderintheindustry.
Whatarethecorevaluesthattheorganizationstands by?Whatisitsmissionandvisionstatement?
OtterPR,co-foundedbymeandDr.JayFeldman,isrooted inthebeliefthattransparentcommunicationandcreative solutionsareparamounttosuccess.OtterPRstrivestobuild meaningfulrelationshipswithclientsandpartner organizationsthroughopendialogue,boldideas,andhighqualitywork.
AtOtterPR,webelievethatunderstandingourclient's needsandhelpingthemachievetheirgoalsisthe cornerstoneofourmission.Ourvisionistoprovide innovativepublicrelationsservicesthatcreatelasting resultsforourclients.Westrivetobecomeatrustedleader inthepublicrelationsindustrybydevelopingcustomized
Clickfunnels 2 Comma Club Award
Top B2B Service Providers Florida #6 Orlando #2
Top B2B Companies Florida 2021
Top B2B Service Providers for Sustained & Fast Growth for 2022 #10
O'Dwyerpr Top PR Firms - 2022 Firm Rankings Fastest Growing PR Firm
Clutch #1 PR firm 2022
G2 #1 PR firm 2022
PRSA Member
CEO World - Company Culture Award
TMC Net - Most Disruptive Companies
Miami Wire - Florida's #1 PR Firm
Meta Press - Top B2B Agency in Florida
Fastest-Growing Agency in Florida in 2022
Upcity - Best Of Florida 2022
Upcity - Local Excellence St Petersburg 2022
Upcity - Top PR Agency
Ibtimes Otter PR Named One of the Top PR Firms in the US
O'Dwires Ranked PR Firm 2021
Advertising & Marketing awardee in The 2022 Manifest Global Awards!
Global Leaders Named Winners in the 2022 BIG Awards for Business
50 Most Admired Companies of the Year 2022
TrustAnalytica 10 Best Reputation Management Companies In 2022
Top B2B Companies Clutch Global 2022
Top 1000 Companies Clutch Global 2022
strategiestailoredspecificallytoeachofourclients.We prioritizecollaborationandsustainability,believingthat workingtogethertowardscommongoalsyieldsgreater successthanworkingalone.
Ourcorevalues—integrity,accountability,and creativity—driveOtterPR'smissiontoengagewithclients inhonestandimpactfulways.Wearecommittedtobeinga reliablepartnerforourclients,providingforward-thinking solutionsthatwillhelpthemreachtherightaudienceswith theirmessage.Wewelcomeallbusinesspartnersandclients whoshareOtterPR'scorevaluesofintegrity, accountability,andcreativity.Together,wecancreate positivechangethroughinnovativepublicrelations solutions.
What,inyouropinion,arethekeychallengesinthe healthcaresector?Howisyourcompanyturningthose challengesintoopportunities?
AtOtterPR,ourmissionistomakehealthcaremore efficientandaccessibleforeveryone.Ihavebeenan advocateforimprovinghealthcareviabetterpublic relationssinceIco-foundedOtterPRwithDr.Feldmanin 2019.Weunderstandthatthehealthcaresectorfacesa numberofchallenges,includingrisingcosts,accessissues, andlimitedresources.ThroughOtterPR'sinnovative approachtopublicrelations,wecanturnthesechallenges intoopportunities.
Weworkwithhospitals,clinics,pharmaceuticalcompanies, andotherorganizationsinthehealthcareindustryto developcommunicationstrategiesthathelpthemreach
theirgoalswhilesimultaneouslyaddressingthekey challengesfacingthesector.Whetherbyimprovingpatient navigationsystemsorincreasingmediacoverageofhealthrelatedtopicsinunderservedcommunities,OtterPRis committedtofindingsolutionsthatbenefitthehealthcare industryandthepeopleitserves.
TheOtterPRteamisdrivenbyacommitmenttoservice excellenceandapassionforimprovingaccesstoquality healthcareineverycommunityweserve.Weknowhow vitalitisforeveryone—regardlessofincomeorgeographic location—tohaveaccesstoreliablemedicalcare,andwe're proudtobepartofaneffortthathelpsmakethispossible. WithOtterPR,healthcareorganizationscanturntheir challengesintoopportunities,leadingtoahealthier population.
OtterPRalsoofferssupportforbusinessesseekingadvice onnavigatingchangesinhealthlaw—fromunderstanding newregulationstocraftingpublicrelationsstrategies designedtoensurecompliance.Byleveragingour expertise,healthcareorganizationscanconfidentlyand effectivelymanagethemanychallengesofarapidly changingindustry
Whatarethekeyproductsandservicesofferedbythe company?Howisitimpactingtheconcerned demographic?
OtterPRprovidesstrategiccampaignsthatreachtarget audiencesandmaximizeexposureforourclients.Ourcore servicesincludemediarelations,socialmediamanagement, contentcreation,comprehensiveanalyticsreporting,
websitedevelopment,andmore.Weleveragethelatest technologiestocreateeffectivestrategiesthataretailoredto eachclient'sindividualneeds.Additionally,OtterPR believesingivingbacktothecommunitythroughcharitable initiativesandsponsorships.
OtterPRhasworkedwithorganizationsfrommany industries,includinghealthcare,technology,education,real estate,andfinance.Wehavebeenabletodevelop successfulstrategiesforourclientsthathavehelpedthem engagewiththeirtargetdemographicsmoreeffectively.Our serviceshaveallowedourclientstogrowtheircustomer base,drivebrandrecognition,andincreasesales.Weare dedicatedtohelpingourclientsachievetheirgoalsthrough comprehensivepublicrelationsandmarketingstrategies. WithOtterPR,organizationscanbeconfidentthattheyare gettingatailoredapproachthatwillhelpthemreachtheir objectives.
Inwhichwaysisthecompanyadaptingandincluding constanttechnologicalupgrades?Howhasitimpacted thecompanygrowthcurve?
Undermyleadership,OtterPRhasbeenabletostayahead ofthecurvebyembracingtechnologyandmakingitapart ofourcorebusinessstrategy.Wehavebeenableto continuallyupgradeouroperationswiththelatest technologicaladvances,whichhaveenabledustomaintain highlevelsofefficiencyandproductivity Asaresult,Otter PRhasexperiencedtremendousgrowthinrecentyears.
Byleveragingcutting-edgetechnologiessuchasmachine learning,artificialintelligence,andpredictiveanalytics, OtterPRcanremaincompetitiveinanever-changing marketlandscape.Furthermore,OtterPR'sadvanced technologycapabilitieshaveallowedustoprovideour clientswithmoreeffectivesolutionsthatmeettheirneeds betterthaninthepast.Ultimately,OtterPR'scommitment toinvestinginthelatesttechnologieshasenabledourfirm togeneratemorevalueforourcustomers,leadingto increasedprofitsandanoverallpositiveimpactonOtter PR'sgrowthcurve.
Asanexperiencedleader,whatadvicewouldyouliketo givetoaspiringentrepreneursandenthusiastswhowish toventureintothecompetitiveindustrythatyouare serving?
AsOtterPR'sco-founder,Ihaveseenfirsthandthe challengesentrepreneursandenthusiastsfacewhenentering
thecompetitiveindustry.Thus,myadvicetoaspiring entrepreneursandenthusiastsisthis:
“Bepreparedtogoaboveandbeyondineverythingyoudo. Whileitmayseemdaunting,hardworkanddedicationwill payoffinthelongrun.Additionally,learnasmuchasyou canaboutyourchosenindustrybeforetakinganysteps— knowledgeispower!Don'thesitatetoaskquestionsorseek helpifyouneedit;agreatsupportsystemisessentialfor success.Finally,don'tforgetthatfailureisn'tanoption— mistakesareinevitablebutmustbetreatedaslearning experiencesratherthanfailures!"Withthesetipsinmind, OtterPRwishesallaspiringentrepreneursandenthusiasts thebestofluckintheirventures.
Whatarethefuturegoalsofyourcompany,andhow hasitenvisionedtoscaleitsoperationsandreachin 2022andbeyond?
OtterPRenvisionsafuturewhereourclients'growthis acceleratedandtheirgoalsareachieved.Weplantoscale ouroperationsacrosstheUnitedStatesandbeyondin2023 throughinnovativestrategies,cutting-edgetechnologies, andunmatchedexpertise.
Asweexpandourreach,wewillcontinuetofocuson deliveringthehighestqualityservicesthatmeetourclient's needs.Ourgoalistocreateanagencyofspecialistswho worktogetherasoneteamtowardachievingsuccess.We areexcitedabouttheopportunitytogrowOtterPRintoa leaderinpublicrelationsandmarketingsolutionsfor businessesaroundtheworld.Itisourmissiontohelp companiessucceedbyprovidingthemwithworld-classPR counselthatbestreflectstheirbrand,mission,andvalues. Ourteamisdedicatedtohelpingourclientsstayaheadof thecompetitionwithcreativecontentthatresonateswith theirtargetaudience.
OtterPRwillcontinuetostriveforexcellenceandmakea positiveimpactontheworldbyprovidingpremierpublic relationscounselandservices.Welookforwardtobeing yourpartnerinsuccessin2023andbeyond!
