Be er Health and a better way of life.
Digital technology has been driving a revolution in
healthcare, frommobilemedicalappsand softwarethatsupportclinicaldecisionsdoctors makeeverydaytoartificialintelligenceandmachine learning.Digitalhealthtoolshaveenormouspotentialto improveourabilitytoaccuratelydiagnoseandtreatdisease, aswellastoimproveindividualhealthcaredelivery
Digitalhealthischanginghowdoctorsprovidecare,what patientsdotogetandhowhealthcaresystemswork.Mobile health(mHealth),healthinformationtechnology(IT), wearabledevices,telehealthandtelemedicine,and personalizedmedicineareallexamplesofdigitalhealth.
Throughdataaccess,digitaltoolsareprovidingproviders withamoreholisticviewofpatienthealthandgiving patientsmorecontrolovertheirhealth.Ithasthepotential toimprovemedicaloutcomesandincreaseefficiency.These technologieshavethepotentialtoempowerconsumersto makemoreinformeddecisionsabouttheirownhealthand toprovidenewoptionsforfacilitatingprevention,early detectionoflife-threateningdiseasesandchroniccondition managementoutsideoftraditionalhealthcaresettings.
Smartphones,socialnetworksandinternetapplicationsare notonlychangingthewaywecommunicate,butitisalso providinginnovativewaysforustomonitorourhealthand well-beingandprovidinguswithgreateraccessto information.
InsightsCare'snewedition10MostInnovativeDigital TherapeuticsCompanies2022helpsusunderstandthe innovativedigitalsolutionsthathelptechnologistsin navigatingnewchallengesandmeetthechangeddemands ofthepatientineverydaylife.
Hope you have a terrific reading!
-PoojaShah
Senior Editor
Anish Miller
Merry D'souza
Managing Editor Pooja Shah
Visualiser David King Art & Design Head
Mrunalinee Deshmukh
Business Development Manager
Amy Jones
Marketing Manager
John Smith
Co-designer Paul Belin
Assisting Editor
Saloni Agrawal
Art & Picture Editor Sonia Raizada
Business Development Executives
Sarah Wilson, John Smith, Alex Vincent
Technical Head Jacob Smile Assistant Technical Head Prachi Mokashi
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Alina Sege
Assistant Digital Marketing Manager
Renuka Kulkarni
Sales Executives
Kelli, Bill, Anna
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Gemson
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Circulation Manager
Tanaji Fartade
sales@insightscare.com
Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States
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For Subscription: www.insightscare.com
360Medlink 360medlink.com
Alcimed alcimed.com
Emerald Health Therapeutics emeraldhealth.ca
Evidera evidera.com
Forma Therapeutics
formatherapeutics.com
Horizon Therapeutics
horizontherapeutics.com
Learn Laugh Speak learnlaughspeak.com
Ōmcare omcare.com
OTO joinoto.com
PTC Therapeutics ptcbio.com
Jean-Manassé Théagène CEO
& FounderVictor Forestier Director
Duncan Clokie Communications
360Medlink Inc. is a software company specialized in healthcare providing validated Digital Health Platforms and Digital Therapeutics (DTx) to optimize patient care and improve access to vulnerable populations.
Alcimed is an Innovation and New Business consulting firm specialized in sectors driven by innovation : life sciences (biotech, healthcare, food), energy, environment, chemicals, cosmetics, materials, building, transportation, aeronautics, space and defence.
Emerald Health Therapeutics, Inc. was acquired by Skye Bioscience, Inc., a San Diego-based pharmaceutical company developing proprietary, synthetic cannabinoid derivatives to treat glaucoma and other diseases with significant unmet needs.
Susan Couch Mkt and Communications
Suzanne O'Connell
Senior Director, OperationsJeff Sherma Vice President and Chief Medical Officer
Bryce Purnell Founder/Director/ Teacher
Evidera is a business within Pharmaceutical Product Development, LLC, (PPD) a leading global contract research organization (CRO), and is the preeminent provider of evidencebased solutions to demonstrate the real-world effectiveness, safety, and value of biopharmaceutical and biotechnology products from early development through loss of exclusivity
Forma Therapeutics is a clinical-stage biopharmaceutical company focused on the research, development and commercialization of novel therapeutics to transform the lives of patients with rare hematologic diseases and cancers.
Horizon Therapeutics believe science and compassion must work together to transform lives. It is driven to deliver innovative medicines to those living with rare, autoimmune and severe inflammatory diseases because it uniquely understand the patient journey.
Learn Laugh Speak’s program has been designed to help anyone and everyone achieve English fluency, regardless of their current level of proficiency. With its help, you'll be able to communicate with confidence in any situation - from business meetings to social gatherings.
Ōmcare is a digital health company that aims to change the way the world cares by extending the reach of caregivers, increasing medication adherence, and improving treatment outcomes through the power of remote care and two-way video technology
George Leidig Co-founder
Oto goes beyond tinnitus therapy. Its personalised program is designed to help you reclaim your life and regain your sense of peace and calm.
Communications
PTC is a science-driven, patient-centered biopharmaceutical company focused on discovering, developing & commercializing medicine for patients with rare and serious disease.
Jeanine Clemente Global Corporate Lisa Lavin CEO
The journey has been good so far! Like every company, we have had our moments of highs and lows, somewhat of a roller-coaster. But in essence, it feels great today to see that what I envisioned for digital therapeutics over 15 years ago has become pure reality.
Jean- Manassé Théagène Founder and CEO 360Medlink
Apatientissaidtobe ‘vulnerable’whencertain disparitiesexist,suchasthe lackofaccessibilitytoeffectivecare servicesorhighhealthcarecosts.To eliminatethese,thehealth technologistsareworkingeverydayto navigatechallengesandmeetthe changingdemandsofthepatients.In theirattemptstobestservethe vulnerable,newmodelsofcareare defined,andaffordabilityisaddressed.
360Medlink,ispartofthesolution thatstrivestoprovidehealthcarefor vulnerablecommunitiesbyensuring thatcareismadeculturallycompetent andequitable.Itsinnovativedigital solutionisstructuredtoeliminate existinghealthdisparitiesandprovide evidence-basedinterventionstoat-risk populations.
Jean-ManasséThéagène,the FounderandCEOof360Medlink, managestoadjustthecompany's operationsandredefinethebusiness modeltoimprovethelivesofpatients livingwithrarediseaseandchronic conditionsandempowerthemintheir treatmentjourneys.
WeatInsightsCareMagazinestriveto haveacloserlookintothejourneyof 360Medlink,throughManassé’sown words.
Beforestartingthecompany, Manassé'sfirstsourceofinspiration wasthefactthathewasintrigued aboutonhowtoimprovethelivesof somanypatientswhohavepooraccess tohealthcare,lowerqualityofcare, andaretheleastcapableofaffording goodcare.Later,itcametohimthata keyvectorthatcanpositivelyaffectall
ofthatinstantlyistechnology Alreadyasearlyas2010,360Medlink wasconsideredtobeapioneerplaying withtheconceptofDigitalTherapies, followingpreviousexperienceof launchingoneofthefirstalgorithmbased(nowadaysArtificial Intelligence)diagnostictoolsfornoninvasiveliverdiseasestaging.
Aroundthattime,healsohadworking experienceinthepharmaceuticaland diagnosticindustryinternationally, whereherealizedthattherewouldbea placeforahealthcare-focused technologycompanytosucceed.
“It all became clear to me that soon in the future, the FDA and other country regulatory agencies will have to recognize the medical benefits of customized software solutions almost as equal to drugs and devices. And most likely it would be called something along the lines of digital therapy, digital medicine or digiceutical,”statesManassé. TodaythetermsDigitalTherapeutics (DTx)hasbecomethenorm.
Manasséshareshisjourneywith peoplewhomadeitenjoyableforhim, bothinthepastandpresent.For example,theverymulti-cultural chemistryofthecompany.Or,there wasaperiodwhen40%of360Medlink staffwerewomen,whichwasarather exceptionalthingforatechnology companybackthen.
Hehaswalkedandexperiencedgrowth withpeoplewhocamefromallsortsof disciplines,beliefsandethnicities.
“The journey has been good so far! Like every company, we have had our
moments of highs and lows, somewhat of a roller-coaster. But in essence, it feels great today to see that what I envisioned for digital therapeutics over twelve years ago has become pure reality,”addsManassé
HeagreesthatCOVID-19had certainlyhelpedacceleratethedigital healthtrendthat,graduallyandslowly, wastransforminghealthcare.From beingastart-upmanyyearsago,itis nowapartnerofchoicefor pharmaceutical/biotechcompaniesand healthcareagencieswhoseekto improvetheirproductbyofferingtheir supporttopatients.Withitsportfolio ofDigitalMedicinesandSoftwareas MedicalDevice(SaMD),thecompany isnowhittinganinflectionpointinits journey.
360Medlink’scorevaluesarebasedon andhaveemergedfromthekindof upbringingthatManasséhad experiencedwhilebeingsurroundedby alargefamily
Firstly,thecompany’svaluesmutual respect.Itisconsideredimportantto respectthedifferenceinexpertise, culturaldiversity,andsoon.Therefore, everymembermustfeelfreetoexpress themselvesandcontributeasmuchas theycan.
Thesecondvalueiscreativity,which prioritizestheneedforinnovationas 360Medlinkisatechnologycompany playinganimportantmissioninthis unprecedentedperiodofhealthcare transformation.Everyteammemberis encouragedtobringnewideas,test newthings,andhelpusallbuild innovation.
It all became clear to me that soon in the future the FDA and other country regulatory agencies will have to recognize the medical benets of customized software solutions almost as equal to drugs and devices. And most likely it would be called something along the lines of digital therapeutic, digital medicine or digi-ceutical.
Thirdly,360Medlinkvalues perfection,wherealthoughnotevery teammembercouldbeperfect,they mustseekperfectionintheirrolesand theirdeliverables.Inotherwords,it believesinleadingbyexampleand constantlystrivingforthehighest quality
“These values are inextricably linked to 360Medlink’s core mission which is to build clinically validated digital therapies in specialty conditions, with a particular focus on special populations. By achieving this mission, we believe we will help make healthcare more accessible and affordable to all, especially for vulnerable communities,”suggests Manassé.
360Medlinkoffersascientifically testedrangeofsolutionstovarious verticalsfrompharmaceutical corporationsandgovernmentagencies tohealthinsurancecompanies.Inthe process,itstillmanagestostandout competition.
Toattaintheobjectiveandstandout, 360Medlink’soperationsrunoncertain keyaspectsofdifferentiationwhich are:
· Thecompany’sthreelinesof digitalplatformsare complementary;therefore,it providesthebenefitofaOne-Stop shop.
· Itssolutionsareswifttodeploy, cost-effectiveandeasilyscalable.
· Ithasexpertiseinspecialty conditionsandalonglistof successestoshowit.Itholdsa professionalteamwhocomesfrom extensiveexperienceinlifesciencesandmedicaldomains.
· The360Medlinksolutionshave improvedclinicaloutcomes, increasedusersatisfactionand receivedpositiveendorsements internationally
Manasséelaborateson360Medlink's servicebysharinganinstancewhere heworkedwiththestateofRhode Islandandtheirpatientslivingwith HIV.Overrecentyears,thecompany managedtohelpthestateHHSaddress anotableproblemofpatients disconnectingfromcare,fading treatmentengagementandsub-optimal adherence–allthroughitsdigital interventions.
WiththeuseofClinikly.ai(formerly TAVIE),adigitaltreatmentcompanion, thecompanyhelpedimprove reinsertionincare,patientandcase managersatisfaction,andincrease treatmentadherence(87%to98%), measuredbypatientswhohave achievedviralloadsuppressionas observedoverfouryears.
Manasséattributed,“Such a success must not be solely based on the digital therapy but also on the quality of service that the joint teams (360Medlink and Rhode Island case managers) were able to deliver to meet numerous unanticipated field challenges or difficulties considering the complex and specific needs of that special population.”
360Medlink’sfast-pacedclinical operationsaremanagedbyClinikly.ai (formerlyTAVIE),aflagshipproduct
thatisoneofthemostholisticpatient supportprograms(PSP)applications.It istheidealdigitaltreatment companionwithseveralhealth essentialfeatures.
Itsfirstkeyfeatureisthevirtualcoach platformthatcomesfromthecognitive behaviorchangemodel,tohelpbuild self-efficacy.Otherimportantfeatures offerpatientsengagingitemsfor education,support,resources,andfun (gamification).Clinikly.aiis complementedbytwoadditional platformsforremotecaremanagement (RCM):onefortheproviderHCPor casemanagersandoneforthesponsor (orpayor)forpopulationhealth,real worldevidence(RWE)anddata management.
Basedonamedicaltreatment guidelinesbytherapyconditions, proprietaryalgorithm(technology)and ArtificialIntelligence(AI),theapp offersaverypersonalizedexperience tothepatientinavarietyofcultural, languageandliteracyadaptations.
Inanerawherecustomersdemand cost-effectiveaccesstohealthcare,the expectationsforgoodqualitypatient carehavebeenswitchedtohypercustomization—forwhich, 360Medlinkisanidealsolution.
Withitsvastanduniqueportfolioof SaaSreadydigitalmedicineplatforms, thecompanyhasproventobea reliablesolutionpartnerfornotonly theprivateandpublichealthcare stakeholdersorpayors—butalsoin creatingmemorablecareexperiences forthe‘vulnerable.’
Intheglobalizedecosystemthatwelivein,language hasbecomeaverysignificantbridgethatconnects people,irrespectiveoftheirregion,cultureandvarious otheridentities.Language,beingtheprimarymodeof expression,isdirectlyconnectedtothesocialwell-beingof anyindividual,ultimatelyimpactingmentalhealthdueto thealienationcausedinamulticulturalsetting.
Imagineyouareinaprofessionalspacewherethemajority speaksEnglishandtheyfindithardtocomprehendregional orothernationallanguages.WherewouldthisleadanonEnglish-speakingindividual?Howwouldthatindividual managetheprofessionalandcasualinteraction?
Itisobviousthatsocialisolationcausedduetolanguage barrierwilltakeadeeptollonone'shealth.
ThiswasrealizedbyBrycePurnell(anEnglishTeacher) whenhewashospitalizedforthreeweeksandobservedthat manydoctorslackedEnglishcomprehensionandspeech fluency,causinginconveniencetomanypatients.
Uponinquiry,Brycefoundthatnon-nativespeakersfind discomfortinthelanguage,whichbecomesaroadblockfor themtolearn.
Mitigatingthisfearandempoweringnon-nativespeakersto expressthemselvesefficiently,LearnLaughSpeak—an Englishlearningplatform,tookanintuitiveapproachto teachitsstudentsthroughstructuredlearning.Underthe standoutleadershipofBrycePurnell,theFounder, DirectorandTeacherofLearnLaughSpeak,thisonline academicschooldeliversitsprogramtolarge-scale
companies,ensuringthateachpersonacquiresaunique experienceandEnglishproficiencytailoredtotheircurrent knowledgeandneeds.
Let's dive in and learn what Learn Laugh Speak has to offer
Bryce,kindlybriefusabouttheLearnLaughSpeak companyandtheideasthatledtoitsinception.
LearnLaughSpeakwascreatedfromtheideaofhow difficultitisforadultstomakeprogresswhenlearning Englishincompanies.AsIsetouttofindsomethingnew,I movedtoMexicobecauseofmyloveforthecountry
ImovedthereandstartedteachingEnglish,realizingthat therewasamassivedisconnectbetweencompanieswanting theiremployeestolearnEnglishandstudentsneedingto learnEnglish.Withoutanywaytotrackrealprogressand nosystematicwaytolearnsuchacomplextopic,Iknew therewassomethingwecoulddotochangethis.
Whatarethekeyoperationsrunbythecompanyto servetheirneedsinacquiringtheskillnecessaryforthe Englishlanguage?
Weuseadvancedvoicerecognitiontoprovide33,000 lessonsthatcoverreading,writing,speakingandlistening. Thekeybenefitforstudentsisthateverystudentlearnson theirowncustomjourneyspecifictotheirlevel.Wetarget adultEnglishlearnerswhoaretoobusytogettoclassoneon-onewithateacher.Grouplessonsforadultstudentsjust donotwork.Soweensurethateverystudentcanlearn
whentheywant,wheretheywant,andasmuchoras littleastheywantperday
WhataretheuniquequalitiesofLearnLaughSpeak thathavedistinguishedyourservicesfromothers?
WearetheonlyapplicationforlearningEnglishthatis fullyalignedwithalltheinternationaltesting parameterssetbytheCommonEUframeworkof referencefortesting.OurEnglishprogramcovers reading,writing,speakingandlisteningandis recognizedforlearningby44countriesandcanbeused bystudentslookingtopassimmigrationtestsin Australia,Canada,theUSA,etc.
ImightaddthatLearnLaughSpeakistheonly companyfounded,created,operatedanddirectedby nativeEnglishteachers.WearebasedinSydney, Australia,whilemostofourcompetitorsarenotfrom nativeEnglish-speakingcountries.
Bringingauniqueapproachfromabusinessperspective andasanativeEnglishteacheriswhatIbelievesetsus apartfromothercompaniesintheworld.
Pleasebriefusabouthowthecompanyhasmanaged toattainaglobalreachofclientstoday.
Wehavemanagedtoclimbto4,000usersinthelast fewmonths.Wearedoingwellwithourstudents.I havenointentionofpushingthiscompanybeforethe endoftheyear.Nextyear,wehavesomeplansonthe horizonwithacoupleoflargeinternationalcompanies.
Ihavemadeapointtomysmallteamthatweneedto ensurethatwehaveourstudents'journeyssmoothand correct.Wearealreadyworkingwithoverten internationalcompaniesthathavemultipleteamsusing ourapplications.Ioftengetreferralsfromthese companiesasourapplicationsdowork.Studentsdo learn.Wedonotneedtohaveastrategyorplanfor globaldominationwhenIknowwhatwearedoing works.
Howareyoumakinganimpactinthelivesof learners?
LastnightItoldmygirlfriendthatmymissionherewas alwaystohelppeoplewhocouldnotlearnEnglishdue
Bryce Purnell Founder/Director/Teacher Learn Laugh Speakthe progress they make.
For anyone who desires to learn English, I urge them to reach out to me directly, give our application two weeks of learning, about three hours per week, or 20-30 minutes per day, and see
tomanyfactorsbettertheirlives.Fromcompanies providingmyapplicationstopeoplecurrentlylivingin smallvillagesinMexico,tothemspeakingEnglish.
Someofthesestudentsneverwenttoschool.Theydidnot havetheopportunitytolearnEnglish.ThisiswhatIdothis for.Ibelievepeopleintheworldshouldhaveaccessto English,andiftheywanttobettertheirlivesthrough English,theyshouldbeableto.Thisisnolongerabout whetherpeoplewenttouniversity.Iwanttohelpthosewho wanttolearn.
HowcanLearnLaughSpeak'ssoftwarehelptoimprove DigitalTherapeuticsforthetreatmentofmedical disordersordiseases?
Ayearago,Iwasillwithsomethingthatnearlytookmy life.Asaresult,Ispentaroundthreeweeksinahospital, fightingformylife.NotallthedoctorscouldspeakEnglish, whichworriedme.
Atpresent,someofthesedoctorsarenowusingmy application.Ithinkallmedicaljournalsintheworldare printedinEnglish,andtheneedforEnglishinthissphereis massive.Toincreasetheirknowledge,andlikeIsaid,adults needtolearn.Theyhavethechancetolearnnowwithus.
Theydonotneedtoattendembarrassingclassesthattakea greatdealoftime.
Asanexperiencedleader,whatadvicewouldyouliketo givetoenthusiastswhoareaimingtotransformthe healthcareindustrythroughlanguagetraining?
Iencouragethemtogiveourapplicationsago.Wedonot provideanythingbutsimpleprogressinoneofthespheres needed.
Iurgethemtoreachouttomedirectly,giveourapplication twoweeksoflearning,aboutthreehoursperweek,or20-30 minutesperday,andseetheprogresstheymake.Notonly willtheyfindtheirconfidencelevelgoup,butoursoftware willalsoencouragethemtomakemistakes.
Whatarethefuturegoalsofthecompany?Howdoyou envisionupscalingitsoperationsandreachin2022and beyond?
IsoonplantofinishsettingupourLatinAmericanoffice.In thenearfuture,weplantoopenourbusinessdevelopment officeinNewYorkbyearlynextyear Althoughmyheart livesinMexico,andmyloveforthiscountryissostrong withmypartnerandherfamilyhere.Iwillventurebackto Sydneyinthecomingmonthstoseemyfamilyfor Christmas.Thenextyear,inJanuary,wewillhaveour officeopeninthebigapple.
Thehealthcareindustryisundoubtedlyinthemidst
ofadigitalrevolution.Thistransitiontodigital healthisapromisingglobalstrategytomeetthe challengesofthehealthcareindustry Accesstohealthcare andcontinuityofcarearenecessarytoday Weare witnessingtheriseofconsumerisminhealthcare,where patientsandconsumersaremoreactiveandengaged,want tocontroltheirhealth,andaremoreopentopreventiveand preventativemeasures.Digitaltherapiesareemergingand disruptivetechnologiesthattranscendtheboundariesof place,timeandaccesstohealthcareresources.
Thesesoftware-based,intelligentandeasy-to-usetreatment solutionsprovidepatientsandhealthcareproviderswith high-quality,safeandeffectivedata-driveninterventions.
Digitaltherapyisthekeytomovingfromreactive healthcaretoproactiveholisticcare.Usingtechnologies suchasArtificialIntelligence/MachineLearning(AI/ML), AugmentedReality/VirtualReality(AR/VR),mHealth applicationsandgame-basedplatforms,theseevidencebaseddigitalinterventionprogramsofferon-demandremote accessforpersonaltreatmentofvariousdiseases.
Byanalyzingpatientdataandusingadvancedanalytics,AI providesmorepersonalizedsupport.Additionally,usingAI predictiveanalytics,patientdataisusedtocreatean effectivemodelingtoolthatpredictspatientprognosisand needs.Virtualandaugmentedrealityhelpswith visualizationindigitaltherapiesandcreatesanengaging environment.Theyarehelpfulinself-directedrehabilitation
exercisesforpainreliefandtreatmentofmentalhealth disorders.Theuseofgamificationindigitaltherapy platformsimprovesandpromoteschangesinthepatient behavior;itappliestochronicdiseaseplatformsand behavioraltherapyplatforms.
The below section highlights the prospects of digital therapeutics:
Withpersonalizedandevidence-basedtreatmentprograms, digitaltherapyisvaluableforavarietyofindications.Most digitaltherapyfocusesonmentalhealthproblems,followed bydigitaltherapyforchronicdiseasessuchasdiabetesand hypertension.
Physiotherapyorrehabilitationdigitaltherapyismore interestingthantraditionalphysiotherapyinahospital.An immersiveenvironmentusingAR/VRandagamified rewardplatformimprovesengagement,andclinical outcomes.Pharmaceuticalcompanieshavenothadmuch successintreatingneurodegenerativediseasessuchas Alzheimer'sdiseaseormultiplesclerosis.Digitaltherapyis anavenuethatseveralpharmaceuticalcompaniesare exploringthroughpartnershipsandcollaborations,suchas BoehringerIngelheimworkingwithClickTherapeuticsto developdigitaltherapyforschizophreniapatients.
Cancertreatmentisoftenlongandcomplicatedandhas serioussideeffects.Oncologistshaveturnedtodigital therapiesandtechnologiestoimproveoutcomesforcancer patients.Thisisanotherdiseaseindustrythatiswitnessing collaborationandpartnershipbetweenbigpharmaand digitalcompanies.Forexample,VoluntisandBristol-Myers Squibbaredevelopingdigitaltherapiesforoncology. Managinggastrointestinaldisordersinvolvesbehavioral andlifestylechangesanddigitaltoolsenablesuchchanges.
Digitaltherapyofferspharmaceuticalcompaniesan attractivevaluepropositionthatoffersthebenefitsof holistictreatmentbeyondpills.Asclinicalevidencefor
improvedhealthoutcomesgrows,pharmaceutical companiesareembracingdigitaltherapyandexpanding theirinvestmentsindigitaltherapyR&Dandtechnology development.
Digitaltherapydoesnotreplacemedicine;However,when digitaltherapyiscombinedwithdrugtherapy,itimproves patientengagementandadherence,inducesbehavioral changes,offerspersonalizeddosingandeducatesand guidespatientsaboutsideeffectsandself-caretechniques. Theindustryhasseenanumberofsuccessfuldigital therapystartups,andsomehavequicklyachievedunicorn status.However,pharmaceuticalandMedTechcompanies shouldtakeadvantageofthegrowthpotentialofdigital therapythroughtechnologicalconvergence.Thisapproach canbeinitiatedthroughpartnershipsandacquisitionswitha softwaretechnologyordigitalhealthcompany
Digitaltherapyalsooffersgreatvaluetopayers,especially thoseinterestedinvalue-basedcare.Digitaltherapyoffers betterclinicalandhealtheconomicoutcomesbybetter managinghealthstatus,reducingdiseaseprogressionand loweringoverallhealthcarecosts.Itisimportantto documenttheeffectivenessandhealthoutcomesassociated withthetherapysothatpayersareawareofthebenefitsof digitaltherapy.Itisalsoimportanttoemphasizethevalue ofreal-worlddataasithelpsanalyzepopulationhealth outcomesandpopulationhealthmanagement.
Thefutureofhealthcareisaparadigmshiftfroma prescriptiveapproachtoamoreproactiveand comprehensivetreatment.Digitaltherapiesareusedto predictandmanageapatient'sfuturehealthratherthan respondtosymptoms.Thisevolvingapproachtocarewill undoubtedlyhaveahugeimpact,especiallywiththe integrationofadvancedAIanalyticsandbetter interoperablehealthcaresolutions.Thishelpsreducethe burdenofdiseaseandisagreatvaluepropositionfor insurancecompaniesandhealthcareinstitutionsduetocost savings.
-SaloniAgrawal
Weinnovateandbringnewtechnologytomarket
fasterthaneverbefore.Thenumberofmedical devicesbeingintroducedtohealthcareprofessionalsin2022isbreathtaking,andthereisnosignof slowdown:quitetheopposite:COVIDhascreateda desperateneedforadditionalrevenuestreamsandincreased pressureonfinancialviabilityincompaniesthathavebarely survivedthepandemic.
“MedTech companies must have made billions during the pandemic.”
OftenIheartheincorrectperceptionthatallhealthcare companiesmusthavedonewellduringthepandemic;in fact,theoppositeistrue.TheonlyareasthatreallyflourishedwerePPEandventilationandarangeofdrugs.The restwereinfreefall:surgicaldevicesusedroppedoffacliff duringthelockdownandhasremainedlow.Elective surgerieswerepostponed,andnowweseeyearsofdemand, butadecimatedworkforce,overworkedandunderfunded, withanenormousmentalhealthbilltopayforthoseonthe frontlinesstillpayingthepriceoftheirheroicefforts.
HearingtheCEOofClevelandClinicLondon,Brian Donley,voicehisinsightfulthoughtsaboutthegapin organizationsaroundtheworldwithregardstoavailable techandthelevelofeducationinstaffmemberslastweek atameetingarrangedbyEuropeanHealthcarePrivate EquityAssociation(EHCPEA)andMcDermottWill& Emery,heisofcoursespoton,andshowingtheskillsofa strongandstrategichealthcareleaderin2022.Cleveland Clinicisattheveryforefrontofinnovationinmedicine, withthetopsurgeonsandcaregiversintheworld.IfTHEY haveidentifiedagap,itgoeswithoutsayingthatthegapin
JUST BECAUSE WE CAN DESIGN A BETTER DEVICE, DOESN’T MEAN WE SHOULD, NOT WITHOUT DESIGNING THE ROADMAP OF BRINGING OUR USERS WITH US.
Angela Spang is the Founder & Owner of JUNE Medical Global. She is the inventor of the award-winning Galaxy II® self-retaining retractor and receiver of Her Majesty Queen Elizabeth II Award for Innovation in 2021. She is a published author, with her first book “Outspoken – What I Never Told Anyone” securing the #1 Best Seller spot on Amazon.
She lives in Buckinghamshire, England with her husband and two children.
publichealthcaresystemsaroundtheworldwillbe absolutelymind-blowing.Andneithertimenorfundsare availablepost-COVIDtoclosethegap.
Whilecompaniesstrivetoinnovatebetter,faster,and disruptively,theirinnovations’usersarefallingincreasingly behind.Theinterestandacceptanceofnewtechnologyis dwindling,andsoaretheeconomicresourcesfor introducingsuchtech.Thebiggertheleapforward,the higherthehurdle.Effectively,weareputtinghandcuffson innovationand,atthesametime,demandingmore investmentfrommedicaldevicecompanieswithchanging regulations,additionaltaxes,andthecostofmaterialand productionskyrocketing.
Internationalconferencesforsurgeonshavebeenatelling signforyears:theexhibitionhall,whichusedtohouseall thebignewlauncheswithexcitingrevealsofnew innovativedevices,isnowaquietandslowaffair,theonly visitorstostandsbeingotherindustryrepresentativesfilling thetimeandforgingrelationshipsthatmaycomeofuse whenitistimetochangejobs.Theyarenoteventhereto gaincompetitiveadvantageanymore;theknowledgeof competitivedevicesisasadvancedasthetrackingofnew launchesandhasmovedawayfromthebigarenasontothe internet.
Nobodyhastime(orbudget)towaitwithamarket introduction,sothebigshowsareallgone:thetimeswe spenthundredsofthousandsonlauncheventswith hundredsoftopsurgeonsattendingaregonetoo;assoonas companiesobtainapprovalfornewdevices,theyneedto launch.Evenmonth’sdelayedrevenueisthedifference betweenmakeandbreaksforanewproduct.Notimeto waitforthenextconference,andeveniftherewastie, launchinginanemptycongresshallwhereattendeesare moreinterestedinseeingcolleaguesandcatchingup sociallyisano-goforthemarketingteam.
Whennewstravelfast,theyalsoimpacttherelationship betweenhealthcareprofessionalsandtheirpatients.For years,‘DrGoogle’hasbeenhardatwork,diagnosingand suggestingtreatmentsforpatientsallovertheglobe,tothe frustrationanddismayofmanyGPsfacedwithprintoutsof symptomsandtherecommendedtreatments.Whileselfassessmentcanbeausefultoolforaphysiciantotakeinto
accountastheyevaluatetheindividualinfrontofthem,a patientconvincedtheysufferfromararedisordernotseen sincethe1700canindeedbemoreharmfulthanhelpful. Thepressureontimeisn’thelping;itishardenoughto understandwhatisactuallywrongwithsomeonewithout havingtospendtimedebunkingmythsfromtheinternet.
Theconstantreminderofthingswedon’tknowchipsaway atconfidenceaswell;nodoctorwillbeaffectedbytheodd patientsconvincedtheyarewrong,butwhenseveral(all?) meetingseverydaystartwithhavingtodefendone’sown educationandreasonsofbeingadoctor,eventhesturdiest ofprofessionalstendtostarttowobble.Doctorsaretraining toavoidriskatallcosts,butwithadditionalquestioning,we allstarttosecond-guessourabilities.Whentryingto rememberifweclosedthefrontdoororputsaltonthepast, thisisfairlyharmless.Whenitaffectsadoctormakinglifechangingdecisions,doubtandlackofconfidencearenot justdangerous,itispotentiallylethal.
Don’tgetmewrong,Iamasmuchforahealthydoseof self-assessmentasthenextperson,butIamalsoacutely awarethatthereisahealthylevelandthenaharmfullevel.
Soifinnovationisgoingtoofastandweareleavingusers (customers)behind,howdowecontinuetodrive improvementincareinasafeandeffectiveway?Ordowe blindlyandnaivelycontinueforward,notaddressingthe increasinggapbetweenwhatweCOULDdoandwhatwe areCAPABLEofdoingashealthcareprofessionals?
Intelligentandresponsibleinnovatorsnowtakeastepback andlookatinnovationinhealthcaredifferently.Thedays wherewecanjustinnovateinthingsaregone;wemust thinkbroader.Wemuststartwithassessingnotjustwhat usersneedorwhatwouldmakehealthcarebetter,butalso assesswhatthelifecapabilitiesareinhealthcare,andhow tobridgethatgap.JustbecauseweCANdesignabetter device,doesn’tmeanweshould,notwithoutdesigningthe roadmapofbringingouruserswithus.
Assessingnewinnovationneedstomovefromitsfairly limitedscopeofuserrequirementstoabroadersetof criteria:readinessofnotjustadoptingandimplementing saidinnovation,butalsothecapabilityofentire organizationsaswellastheimpactandresponsefrom patients;thesewillallbehighlyrelevantcriteriaimpacting theroadtoadaptationofanynewtechnology.
Technologyhelpsuseverystepoftheway.It
reinforcesourbehaviorandcrystallizesour understandingoftheworldthroughthemeanswe usetointeractwithit.Webaseourlivelihoodsonthese systemsanddependontheirprogressasourneedschange andourcapabilitiesgrow
Healthcaretypifiesthisexperienceinthemostpersonal sense.Whenconsideringtreatmentoptions,healthcare professionalshavebeguntolookbeyondconventional prescribingmethodstoadoptnewandunconventional interventionstoimproveanddeliverthepatientexperience. DigitalTherapeutics(DTx)embodiesthisstandardof change.
DTx,whilelooselydefined,includesand"deliversmedical proceduresdirectlytopatientsusingevidence-based, clinicallyevaluatedsoftware."Theaccessibilityofmobile technologyforthispurposehasfueledaproductivityboom,
makingtheDTxmarketoneofthefastest-growingand arguablymostexcitingtrendsinthepharmaceutical industry
Itisnosecretthatpharmaceuticalcompanieshavedevoted considerableresourcestothis.Exploringtheopportunities inthespacegiventheindustry'smeasuredunderstandingof whatkindofintegrationthesetechnologieswillrequirein thefuture.Onesuchnotableexampleofthistypeof investmentistherecentDTxcollaborationbetweenSanofi andHappify
ThisprojecteffectivelytargetsMSpatientsandaimstohelp improvementalhealthoutcomesalongsideconventional treatments.InMS,patientsaretwotofivetimesmoreprone todepressionandanxietythanthegeneralpopulation.The startingpointforsuchinterventionsmustbetheimpactthat poormentalhealthcanotherwisehaveontreatment outcomes,withpatientssubsequentlyoftenstrugglingwith follow-upandqualityoflife.Itprimarilyservesa supportivepurpose,complementingstandardcoursesof treatment,andhelpingpeoplemanagetheirwell-being moreholistically.
Thisapplicationcontainselementsofgamificationasaway tomeaningfullymarketintrospectionandpersonal developmenttechniques.Suchmediarepresentanew digitalcommunicationstandardthatputsthepatient experiencefirst.Providingindividualswithaseamless journeyfromstarttofinish,allatthefingertipsoftheir mobilephones.
Asapioneeroftechnologicaldevelopment,oneoftenhasto faceacertaincynicism.Afterall,themarketisnota benevolentforce,andthussuccessrequirestime,friction, andacommonunderstandingofwhereandwhenyour productwillsell.Thesetechnologiesarestillinthe formativestagesoftheirlifecycle.Perhapsthemost transformativechallengeintheirdevelopmentisconvincing therightpeopleoftheirvalue.
Thepharmaceuticalindustryhashistoricallypresenteditself asaconservativeinstitutionboundbyrigidbutimportant protocolsandstandardsofevidence.Soitshouldcomeas
nosurprisethatdoctorsareinevitablytheoneswhodecide howtosupplementthesesolutionswithprescriptiondrugs. Themediatorinthiscaseiseducation.HCPsneedareason tousethesetechnologies.Notasdirectalternatives,but becauseofthegraciousbenefitsofferedwhencombined withtraditionalrecipes.
TheapplicationofDTxmustbeunderstoodindetail,notin thesamewayasweevaluatetraditionaldrugoptions.Their effectiveimplementationismoreindividual.Theproblemis thatitisarelativelydemandingprocessthatrequiresahigh levelofpersonalcommitmentfrompatients.Afterall,it's notthesameastakingpills.Therequiredcontentdeliveryis suchthatHCPsreceivehands-oneducationonthe effectivenessandpracticalityofthesetechnologies.Which inturnhelpstoinformandmorecriticallyinfluencethe effectiveuseofservicesamongpatients.
Thesesolutionsplayanincrediblyimportantrolein advancinghealthcare,helpingtoimprovepatientoutcomes bychangingthepatientcenterconversationinawholenew way.Thenearfuturewillcertainlyshowwhatrolethey havetoplayinthecompleterecipe.Educationproviders mayholdthekeytounlockingthepotentialofthese technologies.
Patientsneedtobegivenguidance,whilehealthcare professionalsneedtheinformationtoreliablyguidethemto thebestsolutionsfortheircondition.Aligningtheseneeds andcreatingaconversationthatfacilitatesinformationwill onlyservetobetterconnectdoctorsandpatients,providing bothgroupswiththemostinterestingandinnovative technologiesavailable.
Attheendoftheday,it'saboutthepeopleandconnecting themwiththetoolstosucceed.Butaswemoveforward, thedefinitionsofsuccessarechanging,andthebreadthof technologiesavailabletousisreshapingourunderstanding ofwhatcanbedonetosolveproblemsweneverknew existed.Thisisprogress.
-SaloniAgrawal
Whatisthebestthingtodoforyourselforyourlovedones whengoingthroughillness?
Theonlycorrectansweris CARE! Peoplearemost
comfortablewhentheyareintheirownplaceof comfort.Whenillnessoccurs,individuals'first instinctistoinstantlycheckitwithhealthcareprofessionals forproperdiagnosisandmedicalassistance.
Forvariousreasons,goingtohealthcareormedicalcare centreisnotalwaysaviableoption.Insuchasituation,a digitalhealthcaresolutioncanprovetobeagreatsighof relief.
Aremotedigitalcaresolutionprovidercompany,Ōmcare, cameintoexistencetoprovideeffectivehealthcareservices foryouandyourlovedonesfromthecomfortofyour home.
BasedinMinneapolis,Ōmcareisadigitalhealthcompany thataimstochangethewaytheworldcaresbyextending thereachofcaregivers,increasingmedicationadherence andimprovingtreatmentoutcomesthroughthepowerof remotecareandtwo-wayvideotechnology.Bypartnering withpharmacies,payers,providersandfamilycaregivers, Ōmcarestrivestohelppeoplelivehealthier,morevibrant, independentlivesandreducehealthcarecosts.
Dedicatedtoprovidingone-touchaccesstovarious healthcareneedsofthepeopleisŌmcare'sFounderand CEO,LisaLavin.
Let's dive into the story of Ōmcare in its ambitious journey to become an efficient remote care solution.
Ōmcareisadigitalhealthcompanythathaspioneereda customizablehomehealthplatformthatenablesone-touch accesstotelehealthservices,aggregatedRPM,and medicationdispensingwithvisualconfirmationof medicationadherence.
Weallhavethoseextraspecialpeoplethatimpactusdeeply atsomepointinourlife.ForfounderLisaLavin,this specialpersonwashergrandmother,Mildred.Mildredwas Lisa'sprimarycaregiverduringadifficultperiodinher childhood.
Ōmcare allows people to age in place, bringing humanity and liberation to the aging process. It also provides greater access to care to more people since it's less expensive and can reach rural areas.
Lisa Lavin is a serial entrepreneur with over 25 years of experience building new businesses from the ground up within the healthcare and high-tech sectors. Lisa is active in local and national organizations that support entrepreneurialism and women in business.
Moreover, Lisa is a Minnesota Cup Division winner and Eureka Award winner for Innovation. She was recognized by Minneapolis / St. Paul Business Journal as one of 25 Women to Watch, Minnesota Business' Real Power 50, and The New York Observer's 2020 List of the Hottest "Flyover Tech" Companies in Digital Health.
Lisaandhergrandmotherwereveryclose.AsMildred aged,shedevelopeddementiaandwaseventuallyplacedin anursinghomebecausetherewasnootherwaytohelpher maintainherindependence.
Throughthisexperience,Lisabecameimpassionednotonly forhergrandmotherbutforallagingadults.Lisavowed thatshewoulddoeverythingshecouldtopromote independenceanddignityforolderadults."This generation deserves much more than a nursing home,"saysLisa."They deserve connectedness, love, and a full, healthy, liberated life.”
Homeisthenewsiteofcare,butitismessyandrequires manysolutionspiecedtogethertodaytowork.Andthe patientisalwaysinchargeofpiecingthemtogetherby themselves.
Forexample,ifyourmomhasatelehealthappointment. Hopefully,shehasatablet,andifshedoes,sheknows whereitis,andit'scharged.Thenifsheneedstotakeher bloodpressureorgivethedoctoranyothervitals,sheneeds totrackdownthosedevicestoo.Itsimplydoesn'twork.
Ōmcareopensupthehomeasalegitimatesiteofcareby creatingasingle,all-in-onesolutionthataddresses
Ÿ 2020: New York Observer's Hottest Tech List (JP Morgan Conference)
Ÿ 2020: Named AARP Portfolio Company
Ÿ 2021: Named a finalist in the Accenture HealthTech Innovation Challenge
consumerexpectationswhileensuringthecomprehensive suiteofcapabilitiesrequiredforthehomeistogetherinan easy-to-use,one-touchinterface.Itbringseverything together—downtothedata.
Theworld'shealthcareneedsareonaconstantrise.Getting customizedmedicalattentionfromtimetotimerequires peopletokeepvisitinghealthcarecentersfromtimetotime andalsopayhighamountsforsimpleconsultations.
Itisdifficultforolderadultstovisitdoctorsregularly The chancesofworseningtheirhealthcannotbeneglectedif theyhavetogotohospitalsonaregularbasis.Ōmcare
"Because my medications are packaged and I am on a schedule to have them dispensed, I don't have to think about them and remember to take them. " –Pilot participant
providessuchpeoplewiththego-tooptionforgettingonestopassistancefortheirhealthcareneeds.
"Ōmcare allows people to age in place, bringing humanity and liberation to the aging process. It also provides greater access to care to more people since it's less expensive and can reach rural areas,"saysLisa.
Imagininganyindustrywithoutatechnologysolutionis nearlyimpossibleincurrenttimes.Everyindustryhasbeen quicklyadoptingtechnologysolutions.However,itis importanttoensurethatwithtechnologyadditions,the processesaregettingstreamlinedandnotcomplicated.
Whenshediscussesaddingtechnologysolutionstothe healthcaresectorandproviders,Lisasays,"For technology to be beneficial, it has to work for both sides of the equation—the healthcare providers and the patients.”
Furthermore,shesays,"With this in mind, we've done rounds of the voice of consumer feedback, user testing, and, most importantly, made sure that non-clinical team members can handle our product.”
"That way, we use technology to lessen the burden on the healthcare system and providers, not add to it,"sheadded.
Anentrepreneurialpathrequiresonetoconstantlyassess thechallengesthatcouldcomeintheirway.Forknowing
moreaboutthechallengestobeexpectedandthepossible solutions,wordsofadvicefromexperiencedentrepreneurs, suchasLisa,canprovetobeanimportantpieceofcounsel.
Offeringheryearsofentrepreneurialwisdomtothe individualswhowishtocomeupwiththeirown technologicalventure,Lisatellsthemto"Design something you know will help so many people and get a good team around you. Both of those will make the bright days seem brighter and the hard days not as bad."
Withthehelpoftechnologyandadvancedhardware,the worldisgoingdigital.ThepathaheadforŌmcareisfilled withgreatpossibilities.Thecompanyplanstokeepon improvingitsexistingsolutionsandbringoutmore technologyproductstobestassisttheneedsofpatients remotely
Speakingaboutplansforthecompanyinthenearfuture, Lisasays,"By the end of 2022, we will be fully commercialized by rolling out the Ōmcare Home Health Hub® with senior care providers, pharmacy partners, and Medicare Advantage providers."
"It's the first of its kind. It's really innovative," - Brett Anderson, Ecumen Senior Care COO (pilot partner).
For technology to be beneficial, it has to work for both sides of the equation—the healthcare providers and the patients.
