The best and most ef cient pharmacy is within your own system.
Themodernmedicalconsumerpreferstolookfor
medicalinformationonline,wherehealsohas accesstoawealthofhealthcareservices,healthcare providers,reviewsfrompatientswhocontactedthe provider,etc.Thismakesitimportanttoperformanindepthinvestigationofthepatient'sneeds,identifyinglatent needsandofferingnewhealthservicesthattheyhavenot explicitlyrequested.Together,theseobjectivescontributeto understandinghowmarketingstrategiescanaffectthe qualityofhealthcareservices.
Today,almostanythingcanberecordedandmeasuredin digitalmarketing.Thus,healthcareexpertsarenolonger requiredtounderstandwhatiseffectiveandineffective. Instead,theycanmakeeducateddecisionsabouthowto improvetheireffortsandcancontinuouslyanalyseand evaluatethemwiththeuseofmarketingperformancedata.
Thiswillhelpthemexpandconsumerengagementtoa greaterdegree.
Consumerinternetusagetolocatehospitalsandhealthcare providersarechanginginfavourofsmartgadgets.Itis crucialtoadjustmarketingcampaignstobettersuitthe timesweliveinbecausemorethan80%ofpatients regularlyusecellphonestofindorcommunicatewith doctors.Mobileanddigitalplatformsaccountfor44%of thecostsassociatedwithmarketinghealth-relatedgoods andservices.SincepresentingaproductorserviceonTV nolongerappearstobecost-effective,TVadvertisingprices havedecreasedtolessthan33%andarepredictedtokeep declining.
InthefollowingeditionofInsightsCare,“10MostTrusted HealthcareMarketingAgenciestoWatchOutforin
2023,”wewalkyouthroughseveralhealthcaremarketing agenciesthatdepicttheimportanceofcoordinatedplanned marketinginitiativesformedicalenterprisestosucceed. Theirstrategyhasasubstantialimpactonthemedical organization'sperformanceasassessedbypatient satisfactionandasmoothorganizationalflow
Have a nice read!
-SaloniAgrawal
Senior Editor
Anish Miller
Visualiser
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www.insightscare.com
Alaniz Marketing Alanizmarketing.com
Roxanne Alaniz CEO
Alaniz Marketing is a full-service, integrated marketing company located in the San Francisco Bay Area.
Canton & Company Cantoncompany.com
Don McDaniel CEO
Through integrated marketing, Canton & Company solves healthcare’s toughest challenges with unique approaches and practical strategies that drive new growth trajectories.
earthware Earthware.co.uk
Chris Finch Managing Director
June Communications Junecom.ro
Ramarketing Ramarketingpr.com
Iuliana Floricică Co-Founder
Raman Sehgal Founder and Global President
earthware utilizes innovation to transform the healthcare sector through digital solutions. With a vision of improving healthcare for all, the organization partners with clients to build ground-breaking solutions and create a positive impact in the wellness niche.
June Communications partner with progressive businesses that have reached a level of growth where they need to accomplish more from their communications and marketing to attract new business. And as every summer starts with June, they are here to facilitate that transition.
Ramarketing is an international design, digital and PR agency that's in the business of helping ambitious contract service companies operating in the global biotech and pharmaceutical outsourcing sector get noticed.
Rewind Creative Rewind-creative.com
Matthew Layton CEO
Rewind Creative is a full-service marketing agency that provides; digital marketing, digital PR, creative and web services.
Romph & Pou Agency Rpagency.com
Rosica Communications Rosica.com
Woedend! Creative Agency Woedend.nl
ZPB Healthcare Communications Zpb-associates.com
Ed Walsh Public Relations Manager
Romph & Pou Agency is an integrated marketing firm with the marketing strategy, targeted advertising creative, effective media delivery and fast execution that its clients deserves.
Chris Rosica CEO
Paul Woltering Partner and Strategy Director
Zoe Bedford Chief Executive
Rosica Communications is helping the healthcare industry to share communication in a simple and effectively manner with internal and external stakeholders, allowing them to give the right impressions.
Woedend! Creative Agency wants to help clients make real contact with your audience, inspired by its clients’ true story
ZPB Associates work toward providing quality and effective communication to the healthcare niche. The organization has acted as the bridge between providers and the healthcare system with its data-driven communication network.
10 Most Trusted Healthcare Marketing Agencies to Watch Out for in 2023
Canton & Company helps healthcare businesses attract potential buyers and nurture those relationships with an eye toward business growth.
Inrecentyears,thehealthcareindustryhasbecome morecompetitive.Serviceprovidersareprioritizing patientengagementandretention,andhealthIT innovatorsareconcentratingonmessagesthatresonatewith themarket.It'stheroleofthemarketertobuildsustainable growthfortheirclients.
Throughintegratedmarketing,Canton&Companysolves healthcare'stoughestchallengeswithuniqueapproaches andpracticalstrategiesthatdrivenewgrowthtrajectories. Bydoingso,thecompanycollectivelyrefinesthenew healtheconomy
Canton&Companyisrecognizedwithregardto performance,growthandintegratedmarketingexclusiveto thehealthcaremarket.Itisanacceleratorandaforce multiplier,improvinghowthe$4trillionmarketfunctions andhowtheindustrydeliversonitspromiseofhealthand care.
Standingasthevisionary,CEO,DonMcDaniel,focuses onmeasurableresultsforproviders,payers,digitalhealth andhealthITfirms,supportiveservicesfirms,andprivate investorswhoareseriousabouttakingtheirbusinessesto thenextlevel.
AstheCEOofCanton&Companyanditsjointventure, MonarchHealthSolutions,Donispassionateabout retoolingthehealthcaremarket,soitfunctionsrationally andelevatestheroleoftheconsumer.Donisaformer hospital,health-services,technology,andinsuranceindustry executive.
Hehasalsolaunchedseveralhealthcarebusinessesand servedasanoperatingpartnerforaventurecapitalfirm. Consistentacrosshisdiversebackgroundishelping healthcarecompaniesofallsizesandstagessucceedwith strategicgrowth.
Donasserts, “Healthcare is all we do, and growth starts with deep insight from market insiders like us.” Hefurther statesthatCanton'smultidisciplinaryteamofindustry expertshas100+yearsofcombinedexpertise,and everyoneontheteamcansay, “we have seen it, we have lived it, and we have fixed it.”
Frontlineindustryexperienceisimportantintoday's marketingclimatebecausethere'ssomuchinformation overload.Hebelievestheonlywaytoriseabovethenoise istoknowwhatyourtargetedbuyerswantandneed,thento meetthemwheretheyareat.Thatresonancehasincredible valueinthemarket.
Donasserts, “We are more than thinkers — we are doers.” Thecompanyneverleavesastrategyatthecurbforits clientstounpack.Aspartners,itworksasanextensionof theclient'sownteamandsolvesspecificchallenges.
Forexample,thecompanyleveragesitsproprietarydata andadedicatedcircleofindustrythoughtleaderstohelp clientsdefinetheirgrowthopportunities.Withbespoke marketanalysisanddatascience,itcanuncoverareasof potentialexpansion,whetherit'sanewbusinessline,anew product,oranewfeatureofanexistingproduct.
Withthecompany'shealthcare-specificmarketing experience,Cantonhelpsitsclientsdifferentiatewhile engagingnewcustomersandprospects.
Andhowdoesthecompanydeliveronthat?Donreplies, “With product development—informed by market data, our industry experience, and our expertise—a proven brand strategy, and bold creative assets.”
Canton & Company ensures healthcare businesses can keep growing with a strong brand presence and continuous engagement with prospects and customers.
Andyes,thecompanydoeschallengeitsclientsattimes becauseitbringstobearthesightlinestheyusuallydon't have.Donnotes, “If you want to accelerate your growth trajectory, you must think ahead to where the market is going. We have that perspective, and we apply it to solve our clients' go-to-market complexities.”
Canton&Company'sadvisoryservicesarebuilttohelp establishedhealthcarebusinesseselevatetotheirnextlevel ofgrowth,anditsgo-to-marketslateisespeciallypopular aspartofalargerbusinesstransformationengagementoras astandaloneengagement.
ThecompanyoffersB2BaswellasaB2B2Cmarketing strategyandhands-onexecutionforalltypesofhealthcare businesses,includinghealthITcompanies,providers, communityhealthcenters,payers,andinvestorswhoare managingportfoliosofhealthcareassets.
Below is Canton's comprehensive suite of growth services.
Strategy:Leveragingcustom,proprietarymarketresearch, thecompanyoffersdetailedinsightsfromcompetitive analysisandmarketsizingtoproductdevelopmentand more.Thecombinationofdataandsynthesized recommendationsproduceapracticalstrategicplan.
Forexample,Cantonrecentlyhelpedarevenuecycle managementorganizationuncoveritsidealcustomer marketinprecisedetail,whichledtoadouble-digit increaseinresultsalmostrightaway
MarketingCommunications:Thecompanyhelps healthcarebusinessesattractpotentialbuyersandnurture thoserelationshipswithaneyetowardbusinessgrowth.The servicesincludeallaspectsoftraditionalanddigitalcontent creation,creativevisualsandbrandidentity,sales enablement,mediarelations,andin-personorvirtual events.Cantonhasseenexcellentresultsfromthevideos producedforitsclients,forexample:
DigitalMarketing:Salespipelinesbeginindigital channelsmoreoftenthannot,sothecompanyoffers
Identifying prospects and new customers is both art and science.
websitedevelopmentanddesignservices,searchengine optimization,socialmedia,andemailoutreach.Every activityalignswiththecomprehensivestrategytoensure multipletouchpointsthatinvitenewcustomerstomove downthemarketingfunnel.
DemandGeneration:Identifyingprospectsandnew customersisbothartandscience.Cantoncreatesthe criteriaandthecampaignswhiletrackingbehaviorsto ensuresustainablesuccessthatlaststhroughfuturebusiness andmarketevolutions.Sometimes,theonlybarrier preventinggrowthissimplyfindingtherightcustomers, andCanton hasanestablishedprocessthatprovidesthe connectionsitsclientsneed.
Branding:Donasserts, “Your brand is your promise to the market, and our branding services bring your promise to life with brand identity, business line and product naming, as well as positioning and messaging.” Canton&Company ensuresthebrandisinfusedthrougheverymarket-and customer-facingexperience,communicatingvaluewith memorablemessagesandrecognizableimages.
Whentalkingaboutsustainablesolutions,Donsaid, “We know healthcare's future will depend on innovative new lines of business that focus on value and a better consumer experience. And there's plenty of room for improvement.”
Hefurtherstatesthatthechallengeformostclientsisthat there'sexceptionallytightcompetitionfromthe longstandingincumbentsaswellasfromthemorerecent non-traditionalmarketentrants.Thecompanyknew healthcarewasreallyintroublewhenretailersstarted buildingworkaroundsthatarefarmoreconvenientand satisfyingfortheconsumerthanwhatthecurrentsystem offers.Heinsistshealthcareneedstocatchup!
Withago-to-marketstrategythatisvalidatedbyitsdeep marketinsight,clientscantakeadvantageofthechanging landscape.Canton&Companyhelpsthemdifferentiate theirbusinessesinwaysthatalignwiththenewhealth economy Thenthecompanyensurestheycankeepgrowing withastrongbrandpresenceandcontinuousengagement withprospectsandcustomers.
Donasserts, “It can be difficult to let go of a process or a brand message that has a legacy, but these days, the approaches of the past simply aren't going to get you to where you need to be in the future—strategically, operationally and financially.”
Asapieceofadvicefortheaspirantswillingtoventureinto thehealthcareniche,Donstated, “Healthcare does not operate like a typical market, and competition is fierce. Anyone trying to enter as a service provider needs to understand that the tactics are incredibly nuanced. Deep experience in the market is your most valuable asset.”
Donsharedsomevaluableinsightaboutmarketinginthe healthcareniche.Hestated, “Unfortunately, most agencies do not understand the realities of healthcare today or the economic levers that are driving foundational changes for the industry's future.”
Canton & Company never leaves a strategy at the curb for its clients to unpack.
“Innovation is the only way to win.”
AsrightlysaidbySteveJobs, innovationaddsvalueand increasesthechancesof discoveringnewopportunities. Likewise,healthcareinnovationcan helpoptimizepatientoutcomeswhile improvingefficienciesandincreasing productivity
earthwareutilizesinnovationto transformthehealthcaresectorthrough digitalsolutions.Withavisionof improvinghealthcareforall,the organizationpartnerswithclientsto buildground-breakingsolutionsand createapositiveimpactinthewellness niche.
SpearheadingthecompanyisChris FinchasitsManagingDirector.Ina conversationwithInsightsCare,Chris talksaboutthevariouscreative solutionsprovidedbyearthwareand howitoffersuniquesolutionsinthe competitivemarketofthehealthcare industry.
Below are the excerpts from the interview:
Chris,pleasetellusaboutearthware indetail.
earthwareisafast-growing,creative digitalhealthcareagencywithpeople attheheartofallwedo.Ourvisionis tochangepatients'livesforthebetter bybeingthemostinnovativeagencyin
oursector Whileheadquarteredinthe UnitedKingdom,earthwareworks withhealthcarecompaniesacrossthe globe,solvingproblemsforourclients andthepatients,andthehealthcare professionalstheyserve.
earthware'stalentedteamofdigital consultants,designers,programmers, medicalcopywriters,projectmanagers, testers,andmoreallsharetwothings;a passionfortechnologyandforsolving thechallengesinthehealthcaresector.
earthwarehasauniqueblendof experienceacrossourteam,severalof whomhaveworkedin-houseatglobal pharmaceuticalcompanies.Thismeans wedeeplyunderstandthesectorand thechallengesthatheavyregulation bringstocompanieswhowantto embracemoderntechnology.
WhataretheUSPsthathighlight earthware'spresenceinthe healthcareindustry?
earthwareevolvedfromaniche interactivemappingtechnology companyintoafull-servicedigital creativehealthcareagency.Unlike manyotheragenciesinthehealthcare sector,digitalisinourDNA,not somethingboltedon.
Ourhighlyskilledin-houseengineers keepusattheforefrontoftechnology. earthwarewasbehindthefirst pharmaceuticalbrandchatbotsandare leadingthewayinusingVRandARas
medicaleducationtools.earthwarewas alsobehindoneofthefirstsoftwareas amedicaldevicesolutionsdeveloped byapharmaceuticalcompany.This fearlessinnovationishighlysought afterbyourclients.
Ex-pharmapeopleleadearthware.This allowsustoofferconsultancywitha genuineunderstandingofwhatittakes tochangeattitudesandbehaviorsina pharmacompany.Our“Agilein Pharma”workshophasbecomean industry-leadingtrainingcourse,with circa1,000pharmaprofessionals attendinginthelasttwoyears.
Tellusabouttheservicesthat earthwareprovidestoitsclientsasa comprehensivesuiteofgrowth services.
Fromvirtualrealityandchatbotsto moretraditionaltechnology,suchas websites,appsande-details,earthware channelourcreativityandtechnical expertisetohelpourclientspromote theirbrands,educateandassist healthcareprofessionals,andsupport andempowerpatients.
Ourservicesuiteincludes:
Ÿ Omnichannelstrategyand planning–Wehelpourclients establishtheoptimumblendof channelstomaximizereachand drivecontentengagement.
Ÿ Branddevelopmentanddigital execution–Weguideteamsthrough strategicpositioning,promotional messaging,creativeplatform developmentandtactical implementation.
Ÿ Medicalcommunications–We deliverscientificandclinicalcontent withadifference.Usinginnovative technology,weengage,exciteand drivebehavioralchange.
Ÿ Digitalpatientsolutions–Wecocreateaward-winningdigital solutionsthatempowerpatientsand healthcareprofessionalstoimprove outcomes.
Ÿ Digitalconsultancyandtraining–We helpclientsbecomemoreagileand worksmarterthanever,developing omnichannelstrategiesandKPIs thatdrivecontinuousimprovement.
ChrisFinchisearthware'sManagingDirector,havingjoinedthe fledglingbusinessin2010asCommercialDirector.Sincethen, earthwarehasgrownfromsixemployeestoforty,andChrishas beeninstrumentalindrivingearthware'stransitionfromaniche digitalmappingcompanyintoaspecialistdigitalcreativehealthcare agency.
Chrishasover20yearsofexperienceinthepharmaceuticalindustry, initiallyasasalesrepresentativewiththeglobalpharmaceutical companySchering-Plough(nowMSD),whomhejoinedin2001after achievingafirst-classhonorsdegreeinPhysiologyfromthe UniversityofLeeds.ChrisheldseveralcommercialrolesatScheringPlough,includingSeniorBrandManagerandRegionalBusiness Manager,latterlyholdingthepositionofUKMulti-Channel MarketingManager,oneofthefirstrolesofitstypeintheUK industry.
Chrisispassionateaboutdrivinginnovationinthehealthcare industry.AnactivememberofthePharmaceuticalMarketingSociety DigitalInterestGroupsince2018,Chrisisathoughtleaderand regularspeakerontopicsrelatingtotheinnovativeuseofdigital technologyinpharmaceuticalmarketingandcommunications.Chris isalsoajudgeforthePharmaceuticalFieldAwardsand PharmaceuticalMarketingSocietyDigitalAwards.
earthwareevolved fromanicheinteractive mappingtechnology companyintoafullservicedigitalcreative healthcareagency.
Whataretheessentialfactorsand aspectsthatearthwareimplements inprovidingeffectivesolutionsfor thesustainablegrowthofbusinesses foritsclientsinthehealthcare niche?
earthwarebelievesthebestsolutions areco-createdwiththepeoplethatwill usethem.Asaresult,wesupportour clientswiththecompliantinclusionof patientsandhealthcareprofessionals (asappropriate)inscoping, prototypingandusertestingtheir solutions.
Therecansometimesbeareticencein thehealthcareindustry(particularlyin pharma)todefineclearproject objectivesandsetkeyperformance indicators(KPIs).earthwarehasatried andtestedprocessthathelpsourclients understandtheircustomers'unmet needs,defineandprioritizepotential solutions,estimatereturnon investment,andsetandtrackclear KPIs.
Asanagencywithapassionfor technologyinourDNA,earthware providestheinnovationengineforour clients.Weconstantlyscanthedigital horizon,identifynewopportunities, anddoourtestingandprototyping beforebringingideastoourclients.
Forexample,earthwaredeveloped someofthefirstchatbotsinthepharma industryandpioneeredtheseinpharma digitaldisplayadvertising.Wehave alsobeenatthebleedingedgeofVR andAR,helpingourclientstoutilize theopportunitypresentedbythese technologiesaheadoftheir competitors.
Thebiggestchallengetoinnovationin healthcarecommunicationsisfearof theunknown.Pharmacompanieshave enjoyedconsistentyearsofgrowth withoutchangingtheirbusinessmodel
–i.e.largesalesforcescallingon healthcareprofessionals.
Forthisreason,earthwareinitially foundithardtogetclientstoinnovate –theysawdigitalchannelsas somehowriskier,andwouldquestion whyitwasworthdeviatingfromthe marketingandcommunication activitiestheyhadalwaysdone.We spentalotoftimeencouragingclients to'testthewater'withsmall-scalepilot projectsthatcouldbeupscaledonce positiveresultsandfeedbackhadbeen obtained.
COVID-19hasacceleratedtheneed forpharmatoadoptamoredigitalcentricapproach,bringingnew challenges.Inaworldofsomany possibilities,inanindustrywithso littleexperience,howdoyouchoose theapproachthatwilldeliverthemost valueforallstakeholders?
Inrecenttimes,earthwarehasbeen focusedondevelopingasuiteofdigital
consultancyservicestohelpourclients identifytherightareasforinvestment, developrobustomnichannelstrategies andtracktheimpactoftheiractivities.
Asanexperiencedprofessional,what wouldyouliketoadvisethebudding aspirantswhoaspiretoventureinto thehealthcareindustry?
Bebold.Morethanmostsectors,the healthcarespaceiscryingoutfor innovations.Weknowthathealth inequalitiesexistacrosstheglobe.Find anunmetneedandgoforit!
Bepatient.Ingeneral,healthcare companiesdonotmakefastdecisions. Itwilltaketimetowinyourfirst projectsandbuildupanetworkof clients.Thegoodnewsisthatonceyou haveestablishedareputation,the industryisveryloyal.
Bedifferent.Therearealotofagencies inthehealthcaresectorthatoffer similarservices.Itisavery
conservativeindustry,withmost companiesdoingsimilarthings. Identitywhatisuniqueaboutyour offering-thiswillhelpyougaina competitiveadvantagebystandingout fromthecrowd.
Whatisthecurrentscenarioof healthcaremarketingagenciesinthe healthcareniche?
Agenciesarethelifebloodof innovationinhealthcaremarketingand communications.Healthcare companiestendtobequiteinwardly focused.Thiscanstifleinnovation.In contrast,agenciesworkwithmany differentcompaniessocanseethe
commonchallengesfacedacrossthe sector Thismeansagenciesarewellpositionedtosupportthecreationof innovativesolutionsthathealthcare companiesreallyneed.
Itiseasyforagenciestofallintothe trapofdeliveringwhattheirclients want withoutchallengingthemon whattheyreally need Theagencies pushinginnovationforwardarethose thatask'Why?.'Byaskingthismost importantquestion,agenciescanhelp theirclientsidentifyhealthcare professionals'andpatients'most challengingproblemsandthendevelop ground-breakingsolutionsthattruly improvelives.
Digitaltransformationleadersplayacrucialrolein thehealthcareecosystem'sincreasinglydigitally competitiveclimate,asfewbusinessesare migratingtomoreadvanceddigitalizationsystems. Companieshavetoadoptdigitalmarketingsuccessinthe dramaticallyaltereddigitalera,reinventingmarketingwith thiskindoftripinthehealthcaresector,toupgradeclient experiences.
Additionally,itiscrucialtoassesstheeffectsofdigital transformationonprofessionalcompetenciesandthe forefrontofdigitalmarketinginthehealthcaresectors, whicharecrucialcomponentsofsomeorganizations.This canbedonebyenhancingdigitalmarketingcapabilitiesand investingintrainingforcurrentskills.
Toattractandprovidealternativeserviceswithhealth qualitythatensurestheirlikelihoodandcontentmentof suggestingmoremedicaltreatmentisonemethodtothink strategically.Thisstudyshowshowimportantrolesocial mediaplatformshaveinfosteringsocialnetworking.The findingsofthisstudydemonstratedtheneedfordigital strategiestoenhancemedicalservicesandgrowan organization.
Without any further ado, let's dive in and know more!
Healthcareadvertisersarepersuadingpatientstobecome moreinterestedinaccessinginformationthatenablesthem toempowerthemselveswithnewtechnological innovations,anddigitalhealthtechniqueswhichare boostingpatients'awareness,andsafetymeasuresina properlycontrolledmanner.Inthisdigitaleraofhealthcare, thebroadperspectiveofrelationshipsisbecoming increasinglyimportant.
Thehealthcareindustry'sdigitaltransformationoffersusa venuewherewecanshareourexperiencesandgrantsusthe necessaryresourcestodoresearchthatwillhelpthepublic, thedigitalsystem,andrivalmarketersparticipate productivelyinnationalhealthcarereformconversations.
Thisstatementdescribesthecurrentscenariotoanalyzethe stateofthecurrentHITstudies.Then,toaddressunresolved criticalresearchissuesandprovidesuitablesolutions,we identifycriticalstudyissues.
Revenueunderthetraditionalvolume-basedparadigm, whichisaimedtowardhealthprovidersratherthan customers,iswhatdrivesmarketingactivities.Additionally, frequentoutreachinitiativesthathistoricallyfocusedon corporateclientsratherthanconsumeroneshaverecently beeninitiatedbycommercialinsurancefirms.Theintention istopersuadespecificpatientstochoosetacticsand medicalprofessionalsthatalignwiththeirpreferencesand prioritiestoimprovepatientoutcomes.
Currentdemand-dependentparadigmsstandinstark contrasttotheedgeofhealthcareadvertisingbecausethey nolongerappealtoconsumers.Ithascontributedtothe urgentneedforthehealthmarketingecosystemtobe rethought,finallyplacingtheinterestsoftheclientfirst.
Asnewmarketingtacticsareadoptedbythesector,the value-centeredmarketingeraanddigitaltransformation continuetoemerge,pavingthewayforgreatertechnical innovationinhealthcare-basedsystems.
EHRswerecreatedtokeeptrackofawiderangeofpatient informationandimprovecommunicationbetweendifferent providers,includingprimarycarelaboratories,doctors, techniciansandpatients.Asaresult,datamaynotonly includestandardizedinformationlikediagnoses, pharmaceuticalordersanddemographicdata,butalso unstructuredinformationlikefree-textclinicalreports, whichcanofferadditionaldetailsonapatient'ssocial setting,behaviorandattitudes.
HealthresearchmodelsthatuseEHRdatatypicallyprovide theselectionofinputparametersbasedonclinicalexpertise andlabor-intensivemanualcodingofnon-numerical variables.Thisnewtransitiontothedigitalageadoption pathhasmadeiteasiertoappropriatelyexploitthevastdata onEHRsystems.
Awiderangeofoptionsisavailablefortheprocessingof massiveamountsofdatathroughsocialnetworking,mobile devicesandwearabletechnology.Inadditiontosensordata usedinthewellnessandhealthindustries,italsooffers mobiledata,suchasfine-graintrackingdata,thatisusedin variousmarketingfields.
Inactuality,healthgadgetsandtrackerscollectatonneof informationabouttheuser,includingtheiractivitylevels, nutritionandphysiologicaldatalikeweightandheartrate. Additionally,thenumberofsmartphoneappsthatgather informationonvariousmedicalissueshasincreased.
Forstarters,diabetessuffererscanpreciselycontroltheir bloodsugarlevelswiththeuseofcoordinatedsensors. Stepsweretaken,andrespirationrate,pulserate,andother metricsaremeasuredusingsmartphones.
To conclude.
Accuratelyrecognizingthedigitaltransitionintothe moderneraisamajormarketchallenge.Expertsdiscuss digitalrealities,digitalagephobia,andsurvivalstrategies, notablyinthehealthcareindustry.Forinstance,theway usersinteractwithmobiledevicesisconstantlyevolving becauseoftheintegrationofwearabletechnologyand integratedmobileapps.
WehaveadoptedthethreePsofvalue-centeredmarketing asanoperationalframeworktodescribehowinterestin healthcarecanbegeneratedandtoprioritizekeyinnovation areasinasettingwherethehealthcareindustryis expanding.
-ShreyasiShelke
Chris Rosica President Rosica Communica ons
Healthcareisanindustrythatisconstantly
evolving,withaworldofnewtreatmentsand technologiestobeintroducedinthecoming years.Theneedforhealthcarebrandstokeepup withthischangeandadaptquicklyhasneverbeenmore importantthanitistoday
Inordertodoso,healthcarebrandsmusthaveanintegrated marketingapproachusingeverymediumatitsbest.Digital mediumslikeEmail,SearchEngineOptimization(SEO), SocialMedia,VideoContent,andeventraditionaloneslike Print,Radio,etc.,togethercan-dowondersforabrand. Toensuremaximumoutcomesfortheorganizations cateringtoB2BandB2Chealthcare,foodandbeverage, technology,nonprofit,education,andprofessionalservices, RosicaCommunicationsfocusesonthecross-utilizationof emergingtechnologiestoprovideprecisecontentthathelps achieveasteadyandperpetualclient-partners communicationsgoals.Undertheexemplaryleadershipof itsPresident,ChrisRosica,thecompanyfuses complementaryservicesinacreative,high-impactstyleto accelerateresults.
InaninterviewwithInsightsCare,Chrissharedvaluable factshighlightingRosicaCommunications'significance, emphasizingitsexemplaryservicesinthemodernindustry.
Below are the excerpts from the interview
Chris,EnlightenourreadersaboutRosica Communications.
RosicaCommunicationswasestablishedin1980,andits valueshavealwaysembodiedcreativityand
resourcefulness.Weserveasathinkingpartnertoour clientsanddeliveraward-winningresults.
RankedbyForbesasoneofthe"BestPRAgenciesin America,"Rosica'shealthcarePRandcorporate communicationspracticeservesuchverticalsasinfection prevention,medicaldevice,DME/medicalsupplies, diagnostics,animalhealth,associations,andothers. Withastrategicapproach,creativity,attentiontodetailand tenacity,ourteamjoinsforceswithmission-drivenclient partnerstoelevatebrandpositioningandmessage development;mediarelations,thoughtleadership initiatives,crisiscommunications,diseaseawarenessand advocacy,contentmarketing,criticalopinionleader developmentandsupportingourclient-partnerslobbying effortsthroughstrategicPRandcommunications.
Rosica Communica ons is adept in posi oning and messaging, which is cri cal when trying to differen ate a company or product from the compe on.10 Most Trusted Healthcare Marketing Agencies to Watch Out for in 2023
WhataretheUSPsthathighlightRosica Communications’prominenceinthehealthcare industry?
Since1980,RosicaCommunicationshasspecializedin mediarelations.Wearealwayslookingtowardsthefuture, adapting,andevolving.Overtheyears,we'veadded numerousservicestoremaincurrentandaheadofthecurve. In2008,welaunchedadigitalmarketingfirm,Interact Marketing–longbeforehealthcarePRfirmsembraced digital.
Interactservesnumeroushealthcareclients,including hospitals,largephysicianpractices,referencelaboratories andmedicaldevicecompanies.Anotherdifferentiatorwith Rosicaisourabilitytocreateandexecuteintegrated marketingprogramswherepublicrelations,content marketing,socialmediamarketing,SEO,stakeholder communications,andconferencemarketingworktogether toaccelerateresults.
Wedevelophigh-qualitycontentandrepurposeand syndicateittoeffectivelyimpactstakeholder communications,reputation,thoughtleadershipandlead generation.Inaddition,weareadeptinpositioningand messaging,whichiscriticalwhentryingtodifferentiatea companyorproductfromthecompetition.
Rosica'sintegratedmarketingcommunicationsservices includethoughtleadership,corporateandbrandpositioning, strategy(marketing/PR/digital/communication),social mediamarketing,influencermarketing,mediarelations, crisiscommunications,KOLdevelopment,video,content development/marketing,corporatecommunications,issues management,causemarketing,digitalmarketing(SEOand SEM),WordPresssecurity,andwebsitedevelopment.
TellusabouttheservicesthatRosicaCommunications providestoitsclientsasacomprehensivesuiteofgrowth services.
OurServicesInclude:
ü CauseMarketing
ü ContentDevelopment&ContentMarketing(written, visual,digital)
ü CorporateCommunications(internal&external)
ü DigitalMarketing(SEO,SEM,onlinereputation management)
ü EarnedMedia(MediaRelations)&Storytelling
ü EmailMarketing&MarketingAutomation
ü GraphicDesign
ü IntegratedMarketingCommunications(planning& execution)
ü IssuesManagement&CrisisCommunications
ü MediaEventStrategy&Execution
ü Positioning&Messaging
ü KOL/SME&SpokespersonDevelopment&Media Training
ü SocialMediaMarketing(strategy&execution)
ü SocialMedia&OnlineSentimentMonitoring
ü Speaker'sBureau
ü StrategicCounsel(PR,communications,digital,crisis, integratedmarketing)
ü ThoughtLeadershipDevelopment
ü Tradeshow/ConferenceMarketing
ü WebsiteDevelopment
Whataretheessentialfactorsandaspectsthatyour companyimplementsinprovidingeffectivesolutionsfor thesustainablegrowthofbusinessesforitsclientsinthe healthcarespace?
Webelievethoughtleadershipisimperativeforhealthcare companiestodayandrequiresanintegrated,concerted marketing/communications/PReffortthatencompasses socialmedia,contentdevelopment/marketing(including whitepapersandbylinedarticles),earnedmedia,and speaker'sbureau.
OurKOLdevelopment/training,meetingsupport,and publicationplanningservicestrulysetRosica Communicationsapartandhelpourclientsbuildcredibility, connectwithinfluencers,growshareofvoice,andsupport salesefforts.
Whatweretheinitialchallengesyouandyourcompany hadtoovercome,andwhatarethechallengesnow?
Yearsago,weadoptedanevergiveupattitude,anddespite hardships,wearegratifiedbytheworkwedoforourclientpartners.It'srewarding,andthatmakesitallworthwhile.
Overtheyears,we'veovercomemanychallenges–from workforceshortagesandmajorrecessions–todealingwith theglobalpandemicandtransitioningtoworkingasafully digitalPRteam.InaninterviewwithForbesearlierthis year,Isharedhowwecouldneverhaveimagined supportingapartiallyremoteworkenvironment,letalonea fullyremotescenario–andthatwefavorthisalternative. Weregularlyencourageotherbusinessesandnonprofitsto followsuit.
Rosica is a popular keynote speaker and lecturer on social media, online reputa on management, cause marke ng, and media rela ons. He is also a skilled public speaking coach who teaches KOLs, CEOs, salespeople, and corporate and nonprofit execu ves how to effec vely communicate their messages. Rosica authored The Authen c Brand, which details the process and effects of incorpora ng cause marke ng into a company's business and promo onal agenda.
His second book, The Business of Cause Marke ng, details the process and the results of successfully incorpora ng cause marke ng into a company's business strategy. Most recently, he published The Power of B2B Social Media: The Marke ng Strategy You Can't Afford to Ignore, which is currently the leading guide for B2B organiza ons seeking to build their online presence strategically.
Rosica is the past president of the New York City chapter of the Young Entrepreneurs' Organiza on (YEO, now called EO) and serves on the statewide board of Boys & Girls Clubs in NJ. He graduated from Johnson & Wales University, Florida Interna onal University, and completed the Entrepreneurial Master's Program at MIT
Ÿ For over 25 years, Rosica has offered his firm's strategic public rela ons counsel to hundreds of nonprofits, B2B and B2C healthcare organiza ons
Ÿ Deep healthcare wri ng experience; regular contributor to several healthcare industry trade publica ons
Ÿ Author of The Authen c Brand, The Business of Cause Marke ng, and The Power of B2B social media; contributor to
numerous healthcare, business and marke ng publica ons
Ÿ Cer fied Pharmacy Technician (CPhT)
Ÿ Experienced healthcare PR and corporate communica ons strategist; posi oning and messaging facilitator; KOL trainer; and crisis communica ons professional
Ÿ Graduate of the Entrepreneurial Master’s Program (EMP) at MIT
Overthepastfiveyears,wetransitionedfromaB2B and B2CagencytostrictlyaB2Bfirm,whichwasasignificant move.Inaddition,wefocusononlythreeindustriestoday, whereas,inthepast,wehavefocusedonseveralothers.
Asanexperiencedprofessional,whatwouldyouliketo advisethebuddingaspirantswillingtoenterasgrowth andinnovativeserviceprovidersinthehealthcare niche?
Aspublicrelationsprofessionals,itisimperativethatwe consumecontenteverysingleday–beitonlinenews, industrymagazines,books,orpodcasts.Becuriousand growyourknowledgeonavarietyoftopics.Thiswill increaseyourcreativecapacityandleadyoutoyournext bigidea.
Additionally,Irecommendthatallprofessionalsfindmore thanonementorintheirindustry.Everyonehasunique experiencesandstrengths,andourgrowthcanbeexpansive whenwelearnfromadiversegroupofprofessionals.
Whatisthecurrentscenarioofhealthcaremarketing agenciesinthehealthcareniche?
Themostsignificanttrendforhealthcaremarketing agenciesin2022wasexpandingdeliverables–from offeringafewcoreservicestoaplethoraofintegrated marketingservices.Notonlyareteamstodaybetter equippedtoexpandtheirofferings(i.e.,leveragingdigital tools),butclientsexpectit!
Thisyearwealsosawcontinuedconsolidationofagencies throughmergersandacquisitions,withmanyteams transitioningtofullydigitalworkenvironments.Rosica Communicationshasbeenworkingfullydigitalsince March2020,andourteammembersappreciateour flexibility.
Pleasegiveusafewtestimonialsofyourclientsandalist ofawardsthataccuratelyhighlightRosica Communications’spositioninthehealthcaresector.
"Afterevaluatingresultsoverthepastyearfromthemore than30publicrelationsfirmswithwhichPfizerhas contractedinvariousstates,Rosicahasoutperformedall others."
-KarenBoykin-Towns,FormerSeniorDirector GovernmentAffairs,PfizerInc.ü Forbes Listof“America'sBestPRAgencies."
ü GalaxyAwards(Gold&GrandAwardWinner),Public Relations,1stPlace–EventMarketing:Rosica CommunicationsandTheSalvationArmyGreaterNY DivisionGiantRedKettle
ü PublicRelationsSocietyofAmericaBigAppleAward, 1stPlace–EventsandObservances(1-7Days):Rosica andTheSalvationArmyGreaterNYDivision'sGiant RedKettle
ü PublicRelationsSocietyofAmericaPyramidAward,1st Place–Event:RosicaandTheSalvationArmyGreater NYDivision'sGiantRedKettle
ü GalaxyAwards(BestofPublicRelations)-The SalvationArmyGreaterNYDivision'sGiantRedKettle
ü TopVermontsocialmediaAgencybyKickstaand InflenceGrid– SocialMediaMarketingAwards
ü PublicRelationsSocietyofAmericaPyramidAward–CommunityRelationsandCauseMarketing.
Marketingstrategiescanhaveasignificantimpact onthehealthcaresystem.Onewaytheycando thisisbyinfluencingconsumerbehaviorand drivingdemandforcertainproductsorservices.Thiscan leadtoincreasedrevenueforhealthcareproviders,butit canalsoleadtooveruseormisuseofcertaintreatmentsif themarketingisnotregulatedorifitismisleading.
Additionally,healthcareproviderscanusemarketing strategiestobuildtrustandestablishapositivereputationin thecommunity,leadingtoincreasedpatientloyaltyand betteroverallhealthoutcomes.However,inthehealthcare system,itshouldbekeptinmindthattheprimaryfocus shouldbeonprovidingqualitycare,notonmarketing efforts.
Thehealthcareindustryisgrowingatanexponentialrate, andeffectivemarketingstrategiesareessential.Inaddition, thereisagreaterdemandforhospitalbeds.Healthcare systemsneedsuchapproaches.
Withthecorrectmarketingstrategy,thehealthcaresector canthrive,justlikeanyotherindustry Additionally,about 88%ofthoselookingformedicalinformationusethe internet.Therefore,creatingefficientmarketingplansaids incapitalizingonthisopportunityandmakesfacilities operatemoreeffectively.
Beforehealthcarejuggernautsconsiderusingthese methods,acriticalissueneedstoberesolved.Howdo marketingstrategiesaffecthealthcaresystems?
Without further ado, let's delve in and know more!
Themainobjectivesofmedicalservicesaretowinclients' trustandadheretocommunitydeadlines.
Inaddition,theuniquecomponentenhancesthestandingof healthcareorganizationsthatsupportthecommunity
Effectivemarketingenablesmedicalserviceprovidersto fosterloyaltyamongvariouscommunitysegments.
Appropriatemarketinghelpshealthcareorganizations increasetheirclienteleandencourageReturnonInvestment (ROI).Prospectivepatientsarereferredtoarecently launchedsubsidiaryofamedicalcenterbydoctors.It allowscustomerstoseespecificinformationtogetherwith anillustrationoftheservicesthatareoffered.
Increasedknowledgeofhealthissuesisthemostnotable effectofmarketingeffortsinhealthcaresystems.The adoptionoftherapiesandnationalhealthcareprogramsis promotedthroughtheuseofaccuratedatainmedical advertising.
Accordingtostudiesconductedin2012,27.5million Americanresidentslackedaccesstoqualitymedicalcare. Prospectsarenowmoreawareofthecompanyandmany otherprograms,despitehealthcarepromotions.
Althoughscienceandtechnologyhaveadvanced significantly,itwaschallengingtoadvertisehealthcare servicesuntil2017.Sincethattime,healthcaremarketing hasdramaticallychanged.
Afewcountries,notablytheUnitedStatesofAmerica, spendaround$3.5trillionannually—ornearly18%oftheir GDP—onhealthcareservices.Additionally,residentshave awideselectionofmedicalalternativesbecauseofthe region'salmost6,000hospitals.Theyhavesucceededin transformingtheirhealthcareindustryintoonethatis quality-focused,whichiswhytheyareexperiencingsuch rapidgrowth.
Medicalservicescancreateuniquesocialmediaprofilesto drawattentionusingmarketingtactics.Additionally,these tacticshelptostrengthenconnectionsbetweenprospects andvendors,andcultivatedrelationshipsleadto associationswithdevotedcustomers.
Healthcaremarketingiscrucialfordifferentiatingand selectingwiselyamongrivalswhilesupportingrealmedical practice.
Lastbutnotleast,it'simportanttounderstandthatthe marketingstrategiesusedinothersectorshavelittletono useinthehealthcaresector.Consequently,adistinctive marketingstrategyisperfectlysuitedforthemedical industry.
Healthcaremarketingtacticshaveasimultaneousimpact andbenefits.Thefollowingaresomebenefitsofmarketing tacticsinhealthcaresystems:
Healthcaremarketingimprovesthequality-of-carefacilities andtreatmentswhilemaximizingprospectinvolvement.It seekstoencouragedevotedcustomerstorecommendthe sameservicetootherpotentialcustomers.
Strategichealthcaremarketingcreatesastrongconnection withthecommunitybyenhancingprofessionalreputations andimposingpositivism.Leadershipinthehealthcare sectorisformedbythemarketingofhealthcareservices.
Forinstance,oneofthemostsuccessfulmarketing campaignswasrunbySutterHealth,oneofthetopnonprofithealthcareserviceproviderswithheadquartersin Sacramento,California,USA.Theyquicklydevelopeda positiverapportwiththeircommunityandexpandedtheir consumerbase.
To summarize,
Marketinginhealthcarehasasolegoal,helpinghumanity, andhasaprominentimpactonmarketingsystemscannot beoverestimated,andlookingatithelpssavetheworld duringthecriticalperiodofthepandemic.
Theimpactofmarketingstrategiesinhealthcareretainsa loyalclientbaseandincreasesawarenessandoverall positivedevelopmentofacommunity
-ShreyasiShelke
“Startingupabusinessiseasybutstayingwithitand growingitisfarharder,”statesZoeBedford,theChief ExecutiveofZPBAssociates
SettingupZPBAssociatesin2009,rightafterthe recession,Zoefacedstormsthatmadeherplumpfor acreativemindsetandteam-orientedethos,making theorganizationthrivethroughthepandemic,recessionand theEuropeangeopoliticalcrisis.
Withthismindsetandacomprehensiveapproach,the consultantsatZPBAssociatesworktowardproviding qualityandeffectivecommunicationtothehealthcare niche.Theorganizationhasactedasthebridgebetween providersandthehealthcaresystem.Withitsdata-driven communicationnetwork,theorganizationhelpsposition andsteeritsclientsonthepathofgrowth.UnderZoe Bedford’sexemplaryleadership,theorganizationcombines strategy,data,marketingandcommunicationallinone place.
InaninterviewwithInsightsCare,ZoeBedfordshared valuablefactsabouttheUSPsofZPBAssociateshighlightingitsvitalroleinprovidingeffectivecommunicationin thehealthcareniche.
Belowaretheinterviewhighlights: Zoe,pleasetellourreadersaboutZPBAssociatesin detail.
ZPBAssociatesisadata-drivenandinsight-ledcommunicationsbusinessbasedinLondon,UK.Weofferclientsnew networks,channels,andwaystosucceedinthechanging UKhealthcaresystem.Webringdeepmarketinsightand expertisetocommunications,drivingtheadoptionofnew treatments,technologies,andinnovation.
Fromdataandtechfirmstopharma,med-tech,and organizationsthatcareforpatientsacrosstheacute, community,andprimarycare,ZPBAssociateshelps positionandsteerorganizationsthroughtheUKhealthand caresystem,positioningthemforgrowth.
Weareateamof16communicationsconsultantsbrought togetherfromvariousbackgrounds,includingpharma, hospitaltrusts,themedia,datafirms,charities,andhealth regulators.Wehaveacarefullyselectedteamofassociates, includingresearch,datascience,creativeanddigital.Our deliverymodelcontainsadvisorswhoareallactiveleaders withinhealthcareorganizationswhobringlivesystem insight,sectorknowledgeandstakeholderaccess.
TellusabouttheservicesthatZPBAssociatesprovides toitsclientsasacomprehensivesuiteofgrowthservices.
ZPBAssociates’workfitsintothreecategories:insightand analysis,marketingandcommunications,andcreative services.
Ourteamofdataanalystsandmarketresearcherscreates convincingevidencebasesandnewperspectivesonwhich tomakequalifiedandevidenceddecisionsandbuild effectivestrategies.Weblendquantitativeandqualitative techniquestohelpclientsunderstandtheiraudiencesand marketbetter.
Ourmulti-award-winningmarketingandcommsteamhasa trackrecordofdeliveringoutstandingcampaignsspanning frombrandcreation,todigital,toPRandmedia.Wedo whateverittakestogrowourclients’profiles,expandtheir audiencebase,andbuildmeaningfulconnectionswiththeir audiences.
Someofourclientscometouswithaspecificprojector problemtounpick,whileothersrequireafull-service integratedmarketingandcommsservicethatspansallareas ofouroffer.Frombuyerjourneymappingthroughsocial mediaanddigitalmarketing–we’vegotitcovered.
WhataretheUSPsthathighlightZPBAssociates’ presenceasoneofthetrustedcompaniesinthe healthcareindustry?
Weworkwithclientstohelpthemimproveoutcomesfor patients,valueforthehealthsystem,andstaffexperience. OurUSPisourunrivallednetworkanddeepmarket
ZPB Associates has a unique 360-degree view of the market, allowing it to create new routes to markets, leverage strategic partnerships and utilize alternative channels.
Zoe set up ZPB Associates in 2009 to build an environment where the NHS, independent sector, life sciences and third sector can have better connected and more productive partnerships. This was inspired by Zoe’s recognition that UK healthcare is a complex system with multiple payers, providers and suppliers from many sectors. And yet, despite shared goals, the partnerships between the distinct parts of the system were often dysfunctional and not necessarily set up to succeed and deliver value to patients and taxpayers.
Focusing on this, Zoe set up ZPB Associates to use data, insight and communications to drive stronger partnerships that ultimately would allow patients to access better treatments, technologies and therapies faster. Since then, ZPB Associates has gone on to win multiple awards and has doubled in size over the last couple of years.
Zoe sits on various advisory panels, notably on women in healthcare and female leadership or entrepreneurship. She is a Non-Executive Director of the NHS Confederation, a Trustee of the public health charity C3 Collaborating for Health, and until recently, was on the Board of the global business network, The Entrepreneurs Organization.
Zoe Bedford Chief Executive ZPB Associates
expertise,enablingustoofferclientsaninsight-led approach.Weoperateacrossthreesectorswithinhealthcare: pharmaandlifesciences;digitalhealthandtechnology; servicedeliveryandproviders.
Wehaveaunique360-degreeviewofthemarket,allowing ustocreatenewroutestomarkets,leveragestrategic partnershipsandutilizealternativechannels.
Ourteamisagile,creativeandresponsive.Ourinsightinto theUKhealthcarelandscapeandprofileasfull-serviceUK healthsectorspecialistsmeansweunderstandourclients’ audiences,allowingourworktohavemoreimpact.
WhataretheessentialfactorsandaspectsthatZPB Associatesimplementstoprovideeffectivesolutionsfor thesustainablegrowthofbusinessesforitsclientsinthe healthcarespace?
WhatsetsZPBAssociatesapartisourinsight-ledapproach anddeepunderstandingofUKhealthcare.Allourworkis builtonknowledgeofourclient'sbusiness,customersand market.Thesefoundationsallowustocreateworkthat facilitatesgrowthandachievesobjectives.
WhatweretheinitialchallengesthatZPBAssociates hadtoovercome,andlookingatthecurrentindustry scenario,whatarethechallengesnow?
ZPBAssociateswassetupintheaftermathofthe2009 fiscalcrisisandhassubsequentlyweatheredaglobal recession,apandemicandthesubsequentaftermath.The businesswasborninchallengingtimesthatnecessitateda particularmindsetthathasstoodusingoodsteadoverthe lastdecade.
Healthcareisahighlypoliticizedsector,andintheUK,we areoftenbeholdentotheparliamentarycycle.Thiscanbe destabilizingforourclients,butitalsoheraldsplentyof opportunityforacommunicationsbusinessthatspecializes indeepsectorknowledgeandinsight.
Theteamispassionateabouthealthcareandcreatinga healthcaresystemthatimproveslives.Thisfocus,coupled withanagileandinventivemindsetandteam-oriented ethos,hasallowedthebusinessandtheteamtothrive.
Asanexperiencedprofessional,whatwouldyouliketo advisethebuddingaspirantswhoarewillingtoventure asaserviceproviderinthehealthcareindustry?
Startingupabusinessiseasybutstayingwithitand growingitisfarharder.Healthcareiscomplex,so
underestimatethatatyourperil.Ifyouwanttoprovidean innovativeservice,itisvitaltounderstandyourcustomers andyourpatientsorusers.
Therearemanycustomerswithinthehealthcaresystem. Youreconomicbuyerwillnotnecessarilybethesame,nor evenhavethesamemotivations,asyourclinicalbuyeror yourendpatientorconsumer.Understandingthisis essential.
Wehaveseenaproliferationofmoderntechnologiesand digitalhealthplatformsenterthemarketinrecentyears–theoneswhosucceedaretheoneswhounderstandthe contextoftheircustomers’worlds,whetherthatbethe regulatorycontextorthelocalmarketforces.Theother thingtobearinmindisproduct-marketfit.Itsounds obvious,butdifferentmarketshavedifferentpayerand fundingmodels,determiningyourgo-to-marketstrategy. Forallitsdifficulties,however,healthcareisendlessly rewarding,fascinating,andvital.Wewouldn’twanttowork inanyothersector
Whatisthecurrentscenarioofhealthcaremarketing agenciesinthehealthcareniche?
AstheNHSemergesfromthepandemicandundertakes significantstructuralchange,healthcareagenciesmustbe innovative,particularlywhendevelopinginsight.
We’reobsessedwithunderstandingourclients’audiences andwhatwillhelpthemachievetheirdesiredoutcomes. ThechangingNHSmeansmanyofourclients’customers havemoved,evolved,oreventemporarilydisappeared,so weneedtoworksmartertogettheinsightweneedtobe effective.Contentanddeliverymustbeuniquelycompellingtocreatethecut-throughnecessarytodriveactionand awareness.
Fundamentaltoourapproachisadeepunderstandingof audiencesandtheirdrivers.Themixisuniqueto healthcare–policyandoperationalguidanceatanational level,aswellaslocalprioritiesandindividualmotivations, whichmeansthereisalottounpackbeforestrategyand deliverystart.
OurInsightsTeamhasdevelopedmethodologiesand techniquestohelpclientsunderstandhowtoposition themselvesfornewNHSmodels,whatvaluetheyneedto bringtocustomers,andwhatthoughtleadershipwouldbe highlyvaluedbybuyersandinfluencers.
