2021 | VOL. 08 | ISSUE-01
#TechDriven 5 Tech innovations that make Home Care Easy
Constant Change How the COVID-19 Pandemic changed the Healthcare space
LANE KOFOED CEO
Providing Access to Exceptional At-Home Care
Towards Familiar Homes and Communities t goes without saying that when people get older, they may experience health complications that limit their ability to be self-sufficient. Because many caregivers can’t personally provide all of the care their loved ones need, most seniors eventually use the services of one or more home care providers.
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market. Majorly, the growing prevalence of chronic health conditions, the rise in the spending capacity of patients, the integrated care for patients through a single source, and technological advancements in home medical equipment are key factors driving the acute home medical equipment demand.
While seniors most commonly hire a private-duty or professional caregiver for help with personal care tasks, some use the services of nursing assistants, home health aides, and homemakers as well.
As people today prefer receiving treatment from the comfort of their homes rather than visiting a hospital, home medical equipment treatment has gained popularity among patients-oriented treatments.
Hiring a home care provider reduces stress, keeps one’s family members from being overworked, and helps elderly adults maintain a higher quality of life. Moreover, home care providers help relieve family members that are often the caregivers of their ageing parents. With an ageing population and an increase in the prevalence of chronic conditions, the home health care medical equipment market is anticipated to see massive growth over the forecast period.
The number of seniors is multiplying. And, as people live longer and independently, they need help to maintain that level of independence. The need for in-home care has never been greater than it is today. The demand for such services as home health aides and home care nurses will continue to rise as well.
The home health care medical equipment market is mainly driven by factors such as increasing hospital readmissions rates, rising patient awareness regarding the benefits of outpatient surgeries as well as higher adoption of technologically advanced medical equipment. In addition, increasing approval from regulatory bodies for reimbursement of home medical devices across various countries is another significant factor fueling the growth of the home health care medical equipment market. The home medical equipment industry value chain is fragmented, and hence, numerous vendors have entered the
Hence, Insights Care has come up with 10 Most Trusted Home Care Providers 2021. These are the top trusted home care agencies of 2021 as rated by seniors and their families.
Sumita Sarkar
Editor’s Note
Cover Story
Assisting Hands Home Care Providing Access to Exceptional At-Home Care
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Articles 20 #Constant Change How the COVID-19 pandemic changed the Healthcare space
32 #TechDriven 5 Tech innovations that make Home Care Easy
Contents 16
Helping Hands Healthcare Setting Gold Standards of Compassionate Healthcare
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36
HomeWell Franchising Enriching Lives with Comprehensive At-Home Care
Trillium Med Village A Complete Solution Provider for All Your Home Care Needs
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A Functional Medicine and ER Doctor’s Advice on How to Boost Immune System against the Delta Variant
Editor-in-Chief Senior Editor
Sumita Sarkar Anish Miller
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Abhishaj Sajeev
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David King Priyanka Rajage Paul Belin Rohil Shinganapurkar Amy Jones John Smith Sarah Wilson, John Smith, Alex Vincent
Business Development Executives Sales Executives
Kelli, Bill, Anna
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Jacob Smile Pratiksha Patil David, Robert
Digital Marketing Manager Assistant Digital Marketing Manager SME-SMO Executives
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Research Analyst Circulation Manager
Eric Smith Tanaji
sales@insightscare.com
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Company Name
Featuring
Description
Addus HomeCare addus.com
Dirk Allison President and CEO
Addus HomeCare is one of the nation's largest and fastest growing providers of personal home care and support services.
Assisting Hands assistinghands.com
Lane Kofoed President and CEO
Assisting Hands® Home Care provides in-home care to a large population including the elderly, disabled, and others in need of assistance with the Activities of Daily Living in the comfort and security of their own home.
Emerest emerest.com
Josh Klein CEO
Emerest provides telehealth, specialized healthcare and home healthcare services with the highest quality care in mind.
HEALTHCAREfirst healthcarefirst.com
Amy Anderson VP of Products
HEALTHCAREfirst is a full-service provider of solutions and services for home health and hospice agencies nationwide.
Helping Hands Healthcare Inc. helpinghandsstaffing.ca
Christopher Albion Managing Partner
Helping Hands Healthcare Inc. provides nursing and personal support solutions to institutions and private clients across the GTA.
HomeWell Care Services homewellcares.com
Crystal Franz CEO
HomeWell provides a holistic approach, resulting in a personalized experience based on individual needs.
Perfect Selection Home Healthcare perfectselections.ca
Kamika Hutchinson Operations Supervisor
Perfect Selection Home Healthcare provides excellent and quality home care with the best qualified experienced Healthcare professionals offering Health Services seven days a week 24 hours a day.
Southeastern Home Health Services sehomehealth.com
George Pinel CEO
Southeastern Home Health Services is committed to enriching the lives of our patients by affording them the opportunity to remain in the environment most comforting to them, their home.
Team Select teamselecthh.com
Fred Johnson President and CEO
Team Select's focus is to provide world class health care, in an effort to ensure the overall health and well being of its patients.
Trillium MedVillage trilliummedvillage.com
Kavitha Siva Director of Operations
Trillium MedVillage are experts in providing Registered Nurses, Registered Practical Nurses, Personal Support Workers or care-givers for healcare facilities and homes a like.
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Providing Access to Exceptional At-Home Care
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Our company sets a standard of only providing quality caregivers to our clients.
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10
Most Trusted
HOME CARE Providers 2021
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LANE KOFOED CEO
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he ongoing COVID-19 pandemic has become a testament to the undeniable need for quality and comprehensive healthcare. In these challenging times, the fear of contracting the virus overpowered the desire to access inperson healthcare services – creating barriers to deliver quality care. These barriers carry a heightened concern for those unable to access healthcare services either involuntarily or due to unavoidable limitations. Addressing these and devising innovative solutions has become essential to healthcare service providers and organizations. The 10 Most Trusted Home Care Providers, 2021, brings a spotlight to those organizations that strove ceaselessly to deliver holistic healthcare services and solutions to their customers. Assisting Hands® Home Care stands out due to its ability to provide expert in-home care to large populations, including the elderly, disabled, and others in need of assistance with daily activities in the comfort and security of their own home.
Assisting Hands is a franchise that emphasizes exceptional customer service and customized in-home care to their clients—founded by Dr. Gail Silverstein, who has more than 25 years of experience coordinating and leading health care programs in both the public and private sector, and Cline Waddell of Boise, Idaho. Their vision of providing a better alternative for the elderly, disabled, and others needing assistance at home has grown over the years to a highly recognized and growing home care company. Personifying Excellence Co-founder Cline Waddell understood that they needed someone to help them lead the company into the future. Lane Kofoed came to mind immediately. Cline had personal knowledge and experience with Lane and believed in his integrity. Gail Silverstein agreed that Lane was necessary and felt confident that he would continue their vision to grow into a high-quality home care provider with franchising opportunities.
In 2009 Lane started as COO with the knowledge that once he proved himself, he would take on the role of
CEO. He immediately set out to reach the goals established by increasing the organization’s number of units and profitability and became CEO in 2011. Under Lane’s leadership, the first franchisee meeting included a day at his family’s ranch. Franchisees enjoyed dinner with Lane and his family along with team-building exercises that included white water rafting. His leadership style quickly developed into a culture that united the entire company as a family that has been affectionately nicknamed the Family of Franchise Owners (FOFO). When asked how Assisting Hands managed to stay consistently competitive during the initial phase of the pandemic, Lane replied, “During a difficult and unpredictable year, Assisting Hands proved itself to be ‘recession-resistant.’ While the pandemic required changes in day-today operation, there was an increased demand and need for in-home care. We experienced tremendous growth in 2020 to meet this demand, adding 14 franchises for a total of 162 franchise territories, 16 area developments, 72 offices around the county, and new
Speaking about how he and his team at Assisting Hands cultivate a successful relationship with franchisees, Lane expressed, “We look for new franchise prospects who have the heart for the business and then build a trusting relationship with them. We treat them as business partners, grow with them, and celebrate their successes.” Assisting Hands believes in providing a level of professional and dependable care to clients that sets it apart from the competition. Client satisfaction is of the utmost importance; therefore, caregivers are carefully chosen and trained above-and-beyond state requirements. Assisting Hands’ caregivers possess the knowledge and attitude needed to be exceptional,
compassionate, and dependable home care providers. Building a Great Brand When discussing the opportunities franchisees receive when they join Assisting Hands, Lane states, “Candidates have an opportunity to join a family-friendly system with a low-cost, high-return, proven business model in an explosive-growth industry which provides a much-needed service to an often-overlooked segment of our communities.” Candidates must possess people management skills, compassion, and a heart for serving seniors and positively impacting their lives and the lives of their families. The financial requirements are minimum liquid capital of $100K and a minimum net
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We look for new franchise prospects who have the heart for the business and then build a trusting relationship with them.
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franchise owners in 5 states.”
Franchisee Testimonials “Assisting Hands has the feeling of family, which is the culture I was looking for.” – Robbie McCullough, Area Rep., Dallas Texas
Setting Benchmarks of Quality Assisting Hands® Home Care sets a standard for providing quality caregivers to its clients. The application and interview processes are characteristically in-depth and include a comprehensive background check before providing care in the homes of someone’s loved one. Each franchise location follows a curriculum based on their State's requirements. Once the interview process is complete, the newly hired caregiver attends scheduled orientation and training. After theory and practical training, new employees are assigned to a case. The team at Assisting Hands is sure the hired individuals have the necessary tools and the heart to provide compassionate care for seniors or anyone that needs personal care and companionship. The company also utilizes its own Assisting Hands University training. Gail Stout, Vice President of Assisting Hands says, “There is a ton of knowledge wrapped up in the training
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We provide strong and dedicated marketing and operational support with a proven system and ongoing training and coaching to all franchisees.
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worth of $300K plus cover personal expenses for 12 months. “We provide strong and dedicated marketing and operational support with proven systems and ongoing training and coaching,” says Lane.
videos housed on our university platform. Once the caregiver is in the field, we provide ongoing training in both the office and the field (client’s home). This is how we can support our claim of Quality Home Care You Can Trust®.” Exhibiting Comprehensive Success Assisting Hands® Home Care was recently named a Top Franchise for 2021 by Franchise Business Review for the sixth consecutive year. This list is an annual ranking of the 200 best franchise opportunities as rated by franchise business owners.
“We are a growing company and the cooperation and sharing from the key people in the company, both management and other franchise owners, is incredible.” – Robert Thomas, Area Rep., Ft Myers, FL
“Assisting Hands Home Care provides me the tools and structure I need to be successful, but also the flexibility to run my own business.” – Greg Kling, Owner, Cincinnati
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In the following interview, Christopher Albion, the President and Managing Partner of Helping Hands Healthcare, tells us about the secret behind their phenomenal healthcare services. Below are the highlights of the interview: Please brief our audience about your company, its values, vision, and mission. For over 20 years, we have been known for the quality and care that our staff demonstrates, coupled with our responsiveness to our clients' needs. Since 1997, we have been determined to redefine the meaning of personal care, hospital staffing, and testing programs with our patient and client-centered models, as recognized by their Exemplary Standing Award, given to us by Accreditation Canada.
Denesh Mutha Founder
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t would be safe to say that the healthcare industry cannot sustain itself without the support of the nurses and other hospital staff. The pandemic has been harsh to everyone and has made the healthcare industry work extra hard for the sake of mankind, and the medical professionals have delivered exceptionally to the cause, but it would have been impossible to do so without the support of the foot soldiers of the industry. Helping Hands Healthcare has been a prominent company in offering the same foot soldiers of the industry since 1997. Situated in Mississauga of Toronto, Helping Hands Healthcare has efficiently and successfully serviced the society in these trying times of Covid.
Since 1997, our high ethical standards have been a key ingredient of our success, one that we will continuously foster and protect. We strive to keep our values of integrity, respect, and accountability as constant pillars of our healthcare and customer service. We measure our success based on the client's experience with our suite of nurses and personal support workers. We believe that our value-driven organizational culture is the key to providing a successful healthcare experience. Not only for you and your loved ones but for us, to always ensure we are sending you the most dedicated healthcare support staff that Toronto and the GTA have to offer. Mission: Integrity to expand and diversify our organization to deliver patient and client-centered superior service, innovative opportunities, and exceptional care. Vision: To be an industry leader in providing exemplary private care and health care staffing. Values: These core values define who we are and how we work. They are embedded in our leadership culture and guide us in making decisions, delivering care, and working with our clients, staff, and patients: ·Responsiveness ·Integrity ·Accountability ·Leadership ·Innovation
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10 Most Trusted Home Care Providers 2021
Brief us about how you have set yourself apart from the competition through your expertise in healthcare staffing? Quality Healthcare | Our exceptional service is what has made us this successful and reputable throughout our tenure in the healthcare industry. We ensure that all our staff members are well trained in accordance with healthcare standards. The healthcare we offer our clients, whether a hospital, medical facility, long-term care home, private patient, or customized screening and testing program, is always exceptional, award-winning, and the gold standard that our company lives by. Our quality healthcare is their bread and butter. Award-Winning Process | Our process of onboarding includes servicing the clients before anything. We ensure that our clients' needs and their unique requirements, whether it be for a large facility or a single individual household, are properly identified and taken care of from the start. Our suite of nurse educators and trained staffing coordinators work alongside the client every step of the way, making sure that every single element of their care mirrors Helping Hands Healthcare's exceptional reputation. Staffing & Hiring Process | Our regimented hiring process is rivaled in the industry, with the 24/7 staffing coordinators available for our clients and always ensuring that each healthcare professional is properly background checked, vetted, and trained in the specific care they will be offering. They work tirelessly, without exception, to verify each of the thousands of individuals on their roster to make sure their values and reasons for entering healthcare are the same as Helping Hands Healthcare's. Accredited with Exemplary Standing | Helping Hands Healthcare meets the highest standards of excellence in the healthcare staffing industry proven by their Exemplary Standing Award, given to us by Accreditation Canada. Most Hospital Partners | We have more hospital partners than any other Healthcare Staffing Agency in Toronto & the GTA. Therefore, making the transition from Hospital to Home easier and more convenient for you and your loved ones. What services does your company offer, and how are you making an impact in the global healthcare industry? We offer certified and trained healthcare professionals for Private Care, Hospital, and Healthcare Facility Staffing Services and Testing and Screening Programs throughout Canada. We have a staff of helpful client care coordinators available to book your required healthcare staffing needs. It is difficult to name a style of healthcare that we do not only offer but specialize in.
We have grown exponentially in the past year and a half, both technologically and through process, continuous improvement, and client base.
Private Care | We offer a customized plan for each of our private care clients, designed specifically for their unique set of needs. These types of private care include, but are not limited to, In-Hospital, Post-Operative Care, Mental Healthcare, Pediatric Care, Rehabilitation Care, Palliative Care, and Maternal Care. Hospital & Long-Term Care Home Staffing | We employ a robust pool of experienced healthcare staff, allowing us to supply qualified professionals on demand, successfully meeting the staffing needs of hospitals and long-term care homes while establishing professional and positive healthcare experience for patients. Testing & Screening | We offer the only, Start to Finish Testing & Screening Services in Canada with large organizations such as Amazon, Disney, Large scale shopping malls, and Government. We customize a plan for all types and sizes of organizations, businesses, or personal gatherings, ensuring that all clients receive white-gloved testing services, no matter the size, scale, or program scope. Following testing, we continue to work with the client throughout the entirety of the project, optimizing their healthcare procedures, screening protocols, and implementing health-centric procedures, ensuring our space is operating at peak healthcare efficiency. Being an experienced leader, share with us your opinion on how the adoption of modern technologies in the healthcare discipline has transformed the industry and what more could be expected in the near future? I believe that technology has given a new level of
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transparency to the individuals receiving and delivering healthcare, ensuring that the best and most efficient healthcare possible is given. Coupled with that, I believe that the extended reach technology has given to people living in rural areas, who may not be able to read doctors or staff, the ability to have a virtual checkup or doctor's appointment has been an incredibly bright light for those who lacked the right type of care in the past due to their location. We welcome the new adoption of technology in healthcare head-on and plan to further make our presence in the healthcare tech space. Taking into consideration, the current pandemic, and its impact on global economies, how are you driving your company to sustain operations and ensuring safety of your employees at the same time? We make the health and safety of our staff, both inside and outside the office, our first priority. Throughout the pandemic, we have implemented several new processes and procedures that ensure for a safe and smooth transition to work-from-home if the restrictions require. In conjunction with that, our organization offers internal rapid virus testing to all of our staff, should the situation call for it and there has been a risk of exposure, presenting itself to any staff member in the office. Technology has played a critical role in the success of our 24/7 client care model, ensuring that all calls, messages and communication do not go interrupted when it is needed most. We understand the key role they have played throughout this pandemic and have taken the challenge head on, without allowing for weaknesses in their systems, ensuring that the brave healthcare professionals have the right support. What would be your ad.vice to budding entrepreneurs who aspire to venture into the healthcare sector? As a seasoned entrepreneur, having developed and nurtured 3 companies myself, I believe that there are elements of nature and nurture for young entrepreneurs. Being nurtured or encouraged from a young age to be hard working is absolutely paramount to the success of your business and one of the most critical characteristics of a successful entrepreneur. I believe that beyond anything, you need an exceptional work ethic and a drive for achieving the impossible or unimaginable. Entrepreneurs need to be resilient, tough and be able to bounce back from any potential issue or speed bump you may encounter.
taken lightly and driving your organization into the future with a strong front is an important aspect of showing strength and innovation in an industry that can be as difficult as healthcare. Where do you envision your organization to be in the long run and what are your future goals? We have grown exponentially in the past year and a half, both technologically and through process, continuous improvement, and client base. We have a unique advantage of being one of the largest in Southern Ontario, giving us the infrastructure and ability to expand into markets that have not yet been touched by this type of healthcare staffing. We are committed to expanding further into the testing and screening, vaccination, private care, hospital staffing, long term care homes and public healthcare facilities with more ferocity than ever before, ensuring our name continues to be the best in healthcare staffing into the future. About Christopher Albion Chris Albion is the President and Managing Partner of Helping Hands Healthcare. He works directly with all hospital partners and private patients to collaborate on their healthcare staffing needs, ensuring Helping Hands Healthcare is well positioned to anticipate and meet every staffing need for both hospital and private patients alike. "My parents worked in healthcare; my sister is a selfless doctor. I am not interested in taking advantage of people's vulnerability. I want to offer affordable, at home healthcare, testing and screening protocols and hospital staffing to the people of Canada. Healthcare has always been the end goal for me, and I am privileged to be working alongside some of the bravest frontline workers I have ever met throughout this unforeseen pandemic," says Chris. In his previous role as President of an Engineering company, Emcara, Chris developed relationships with international automotive companies such as Toyota, Daimler, and BMW while navigating through the alternative fuel industry. Chris specializes in strategic partnerships, contract negotiations, financial and strategic planning, and market analysis.
Coupled with that, being born with the gift of leadership can be the ace up any entrepreneurs' sleeve. I believe that being a leader is an enormous responsibility that cannot be
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How the
COVID-19 pandemic changed the
Healthcare space. T he worst of environmental degradation or even the biggest of asteroid collision couldn’t do what the invisible-to-the-human eye Novel Corona Virus of 2019 could do. It flattened the earth in its entirety, bringing the whole of humanity to a single place and pushing them back into dark ages.
Still reeling under the fear (yes, more fear) of an imminent impact, humanity has changed for both the better and the worse in quite a few ways that include ways in which healthcare shall henceforth be administered. While the likes of work-from-home, buy-at-home (e-commerce), nocontact buying, selling and so on are expected given the need to maintain certain distances, they have left their telltale signs and effects in the medicines and healthcare (and related) industries. The more prominent changes worth noting include: Focus shifted to treating symptoms at patients’ homes or dedicated facilities Prior to the pandemic’s bulldozing most hospitals and healthcare facilities worldwide, the norm was at best to admit patients within the hospital if home could not suffice or was insufficient to handle certain medical conditions. With the pandemic overwhelming most hospitals and appearing to be the breeding grounds for the virus, newer forms of remote treatments came to the fore for the first
time, with the prominent ones including shifting patients to specially created facilities, either close to or at a distance from the main hospital and treating even confirmed covid patients in the confines of their home once their condition stabilized. Going forward, out-patient could be the norm with the availability of 3rd party nursing staff from independent registered sources. This could be an enormous help to the healthcare facility by letting them treat only the most critical of cases. Immunization before the spread has been taken to be more important than general health The antidote for the smallpox virus took over a decade to formulate and arrive at. In contrast, the vaccine for the Covid-19 virus took just 20% of that time. While the results have been mixed with a high degree of success, what it has shown is that push coming to shove, healthcare sciences can put up a fight. Add to that these days the aid from digital and data means which help medical sciences read and analyze data to predict the likely courses of diseases besides deciphering trends of diseases worldwide in certain situations and circumstances. With each step of medical science and healthcare being administered and assisted by data-gathering devices,
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Constant Change
including IoT-enabled ones, the field of life sciences is a hotbed that is expected to not only help derive the right medicines but also do so with pinpoint accuracy and needed derivatize that take into account the condition and characteristics of each patient. Customization of medication could be the outcome of the extensive use of data in designing and creating medicines. And one of its biggest uses was during the pandemic.
Online & remote consultation is today an established norm Like the saying among the Arabs that when Prophet Muhammad didn’t go to the mountains, the mountains came to him; the field of healthcare, post the pandemic, is seeing the increasing use of online and remote consultation for every manner of treatment. Be it common diseases that
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come about due to the change of weather—stomach ailments, sore throats, dental health to mental health—everything can today be treated remotely without the need to visit a medical facility. While apps have today come about giving a line of sight to patients and healthcare professionals, what has truly added to make it a viable option are wearable devices and emergency health records that are kept on the cloud. With these in place, pandemic or no pandemic, a visit to a health facility may shortly be entirely unnecessary with the MP knowing in exact terms the condition of a patient and prescribing the right course of action with or without medication and required support. Non-communicable diseases are seen as the drivers in aiding the spread of the pandemic The Covid-19 has shown us the value of being healthy and staying away from lifestyle diseases, including diabetes, heart diseases and cancers. The presence of diseases, including these, aggravate adverse health conditions because the body’s immune defences remain compromised and that too for a fairly long duration.
Depression, sadness and uncertainty only added. In insolation, with nothing much to do and anxiety catching up, substance abuse is said to have grown in leaps and bounds. In the overall scenario, the long-term effects of job losses and addictions to alcohol and psychotropic substances is likely to have a negative impact on a substantial part of the workforce. With no way out, a new form of working has crept in to keep the industry alive – Work-from-home. It’s only adding to the gradual making of a perennial office at home where work gets accomplished 24 x 7 with practically no time for the family. In the long run, this shall surely have an impact on mental health and relations within the family. While the majority of the cases shall be addressed with the cloud of the pandemic slowly clearing, it may take a long time given that jobs worldwide have been affected, relations lost to the diseases, and in quite a few cases, the most troublesome place in the world, the office has now come into the home, for good. A mix of these is sure to stay around for some time and show its effects in the form of increased medical and counselling needs. Increase in the use of IoT-enabled wearables
A study in Nigeria of Covid patients has shown that close to 25% of patients had at least the comorbidity, of which the most common were hypertension at 75% and diabetes covering the rest. In the changed scenario, the emphasis could be to stay away from such diseases as the way of staying healthy even during conditions like a pandemic. More emphasis on people’s mental health The Covid-19 pandemic was an unprecedented event in the entire history of humankind that has affected us in multiple ways. The disease itself took likes in the thousands adding fear in the minds of the elderly, the infirm and those who had no means to fight the disease in any material way. The ensuing lockdown only compounded problems in multiple ways. Without any way of going out and venting feelings, issues got bottled inside, looking for just one opportunity to explode. It wasn’t simply staying inside that created problems. Jobs were lost as industries after industries closed down.
While wearables were always around for close to half a decade (if not more) now in the form of distance trackers, heart-rate trackers, and others that did rudimentary, such activities, things took a steep climb in the wearables market after the advent of the pandemic where there was palpable fear arising out of the state of one’s health. What this has led to is a plethora of devices as far apart as Apple Watch, WHOOP Strap, Fitbit, Zephyr, BioHarness and the likes. These could, among others, indicate physiological changes, heart rate, heart rate variability, resting rate and respiration, stress, activity, and also sleep. Integrated together, it could exhibit signal to noise ratios (SNR) that may predict things out of sync and help take corrective action right when it is most needed. Wearables, in fact, are a separate science in itself, given that it’s the first line of information that feeds storage in the cloud for accurate and often pinpointed medications to save lives.
- M. Purushoutham
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Crystal Franz CEO
Enriching Lives with Comprehensive At-Home Care
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10 Most Trusted Home Care Providers 2021
With COVID-19 testing the prowess of the healthcare industry, it has become difficult for individuals in a need of assistance to receive appropriate healthcare services at home. Many felt the need for at-home caregivers to assist in their healthcare needs as well as to minimize the risk of getting infected by visiting the hospitals. Realizing the need for caregivers during pandemic, home care providers stepped up to fill the gap and assist primary healthcare providers to extend services at homes. HomeWell Franchising Inc. is among the renowned home care service providers providing consistent, cordial, and quality services in the US. The company, with its robust franchise model and several programs, empowers clients to stay home healthily with the right caregiver to care for them.
Please brief our audience about HomeWell Franchising, its values, and the key aspects of its stronghold within the home care services industry. Our brand, HomeWell Care Services® provides personal care, companionship, and homemaker services for seniors and other homebound individuals, so they can remain safely in the comfort of wherever they call home. HomeWell is committed to helping people live life fully and offers special programs for fall prevention, post-medical care, and life enrichment.
conducts a comprehensive needs assessment and creates a personalized plan for each individual and their families. Based on the personalized plan, caregivers that match the clients' care needs and personality are selected. HomeWell Care Services has over 40 open locations representing over 80 territories across the U.S. and Canada. HomeWell Franchising has a strong pipeline of new agencies set to open. HomeWell has been recognized as a Franchise Business Review Top 100 low investment franchise and continually ranks on the Entrepreneur Franchise 500 list.
Our agencies take a holistic approach to home care. It's not just about placing a caregiver in the home. We take a proactive approach by first assigning each client a Care Manager who
Tell us more about the services that make your brand stand out from the competition? HomeWell Care Services offers custom home care programs tailored to fit each
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HomeWell is committed to helping people live life fully and offers special programs for fall prevention, post-medical care, and life enrichment.
Under the leadership of the CEO, Crystal Franz, HomeWell has established its uniqueness in the homecare industry by keeping clients' physical as well as mental well-being at the center of the caregiving plan. Read the following interview to get a glimpse of HomeWell's caregiving approach, how the company has survived the pandemic, and the company's plan to widen the reach of its services to cater to more people in need.
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he ongoing COVID-19 pandemic has enforced a new way of living. Stepping out for grocery shopping to banking services has been an important part of a routine for many. However, series of lockdowns and social distancing norms have forced everyone to stay in and manage daily routine via digital platforms except for healthcare services.
client's needs. We offer varying levels of care that range from providing companionship to someone who lives alone to assisting with activities of daily living to more specialized care when advanced health conditions present. HomeWell also offers a flexible frequency of care options. For some of our clients that live far from their families, having a caregiver a few hours a week provides the peace of mind they need knowing that their loved one is in good hands. There are also those clients that need frequent help and require 24-hour care or live-in care. HomeWell also offers special programs. Our foundational program, Life Enrichment Activities Program (LEAP) aims to combat social isolation and loneliness. With LEAP, our clients get to do the things they love alongside their dedicated HomeWell caregiver. Loneliness and social isolation in older adults increase the risk for depression, premature aging, dementia, and other serious
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medical conditions. LEAP benefits anyone who may need some extra engagement and enrichment. We also offer a SureStep Fall Prevention program which assesses when a client is at risk for falling and provides actionable insights to reduce that risk and prevent future falls. GoHomeWell is a program that helps to ease back into independent living after a hospital or rehab stay. As returning home can be stressful, the GoHomeWell program eases anxiety and is designed to help our clients remain independent at home and avoid the risk of readmission. What is your opinion on the impact of the current pandemic on the global healthcare sector, and how has your company fared during the pandemic and subsequent lockdowns? The global pandemic has shed a light on home care and how valuable the industry is in the care continuum. We saw hospitals that were overcrowded with COVID patients. To keep other patients safe and make room at the hospital for more acute cases, those that could go home were sent home. However, they still needed help recovering in their homes and that's where home care and the help of a caregiver becomes valuable. Additionally, we saw many of our partners in the nursing home and assisted living facilities struggling to keep their residents safe. We have seen the company grow exponentially during the pandemic. While lockdowns were occurring, the safest place to be was at home and we provide our services to our clients in the safety and comfort of their home. Additionally, with so many industries taking a hit, many people were looking for a new, more resilient business opportunity and we have seen our
franchisee candidate pipeline grow greatly. Tell us more about your franchising opportunities, eligibility criteria, and benefits that a probable franchisee may receive. HomeWell Franchising Inc offers franchises through HomeWell Care Services with many territories available across the U.S. In addition to financial requirements, such as liquidity and net worth, we also look for franchisees that share the same values as HomeWell. We look for franchise owners seeking financial success by making a positive impact on clients and their families' lives. We are not just providing quality care; we also provide peace of mind to families who have entrusted their loved ones' care to our agencies. As a franchisee, there are many benefits. We offer a tried-and-true business model that a franchisee can follow. By being engaged and tapping into the resources that HomeWell provides, our franchisees can follow a plan, while also having the flexibility to go after multiple revenue streams and building an operation that best suits their level of expertise and desire. Additionally, HomeWell offers its owners a large network of fellow owners to tap into for knowledge sharing, advice, and comradery. Along with dedicated franchise business coaches and ongoing training, HomeWell owners have a full, built-in support system. Our award-winning brand identity and marketing programs are turn-key for our franchisees to utilize. And as business owners, they have the freedom to build their business with the support of a national company. As an established leader, what would be your advice to the budding
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entrepreneurs and enthusiasts aspiring to venture into the home care services sector? There is a lot of potential in the home care industry. The 65+ age population is growing faster than any other population segment and the need for non-medical home care continues to rise. However, while there is much growth and opportunity in this industry, it takes hard work and commitment to building a successful agency. It is not a business that will grow itself. Our owners put in a lot of effort building relationships, growing trust with their employees and clients, and managing the day-to-day operations of their home care agency. At the end of the day, we often find that our home care owners can do very well financially by doing well for others in their community. How do you envision scaling your company's operations in 2021? Our goal is to add 20 new owners to our system and to assist our current franchisees with their growth. To accomplish that, we've recently expanded our Franchise Services team by adding a head of Franchise Services and an additional Franchise Business Consultant to our team. This will help our owners with launching and scaling their businesses faster and more effectively. And as always, we continue to optimize our organization and operations to best suit the needs of our franchise system and continue to provide value to every owner no matter where they are in the life cycle of their business.
Dr. Seema Bonney Founder and Medical Director, Anti-Aging & Longevity Center of Philadelphia
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A FUNCTIONAL MEDICINE & ER DOCTOR’S ADVICE ON HOW TO BOOST IMMUNE SYSTEM AGAINST THE
DELTA VARIANT - Dr. Seema Bonney, Founder and Medical Director, Anti-Aging & Longevity Center of Philadelphia
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s a functional medical doctor, my primary focus is helping each patient realize their optimal health and longevity. The foundation for our treatment is connection and communication. We spend a great deal of time learning about the patient, their family history, medical history, lifestyle, symptoms, and concerns. A patient-centered approach assures that their care is individualized to their specific needs. Therefore, the first and foremost technology that I rely on is basic human interaction. By first understanding the patient, I can make recommendations that utilize science and technology to support optimal wellness. Having a solid biological and human understanding of the patient, along with findings supported by data and science, allows me to explain specific recommendations to the patient. There are various methods we will use to get a true picture of what may be going on with a patient. Here are a few of the scientific advancements and technologies that we use to support optimal health and longevity for each patient: Micronutrient testing measures 31 vitamins, minerals, amino/fatty acids, antioxidants, and metabolites and how they affect cellular function in a person. Uncovering these deficiencies allows us to slow the aging process, prevent or delay degenerative diseases and repair cellular function. Research indicates that nearly 2 out of 3 Americans suffer from digestive issues. Science shows us that overall gut health is a biomarker for one’s overall physical and mental health. The vagus nerve is the primary component of the parasympathetic nervous system. The PNS is responsible for many crucial bodily functions, including mood, immune response, heart rate, and digestion. The vagus nerve extends
from the brain to the gut, thus communicating information about the state of the inner organs to the brain. The gut is often referred to as the second brain. Understanding the role of the gastrointestinal tract in overall health makes it a critical component in supporting optimal health and longevity. With advanced testing and technology, we can get a true picture of the microbiome and make nutritional and supplement recommendations that restore gut health. Hormones play an integral role in overall health. They are the body’s chemical messengers. Hormones help control many of the body’s major processes, including metabolism. Hormonal imbalance may show up in various symptoms in the body such as weight gain, fatigue, pain and stiffness in the joints, gastrointestinal distress, increased hunger or thirst, decreased sex drive, depression, anxiety, thinning hair, puffy face, dry skin, and more. When a patient presents with symptoms that may be a sign of hormonal imbalance, it’s important to do testing to get a clear picture. We test estrogen, testosterone, thyroid, and cortisol levels. The results can allow us to present scientific recommendations to the patient. With this knowledge, the patient may also make lifestyle changes that support hormonal balance. Another emerging technology important for our patient care is the continuous glucose monitoring system. Insulin resistance is a biomarker for many chronic conditions, yet most people that have insulin resistance or who are prediabetic are unaware. Insulin helps control the amount of glucose (sugar) in the blood.
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With insulin resistance, the cells don’t respond normally to insulin; thus, glucose doesn’t enter the cells as easily, and as a result, it builds up in the blood. Left untreated, this can eventually lead to Diabetes 2. Unfortunately, insulin resistance typically has no symptoms, which is why it is critical to have your sugar levels and HgAIC tested. If a patient is borderline pre-diabetic or insulin-resistant, in addition to lifestyle changes (supported by our staff health coaches), we may prescribe a continuous glucose monitor. There have been incredible advances in this technology over the years. The data is seamlessly and continuously uploaded to the cloud using the patient’s smartphone. The cost of this technology has also decreased, which has made it more affordable and accessible to those at risk. The real-time biofeedback supports the behavioral change and decision making. Patients can easily observe which foods and exercises affect them most. This immediate feedback allows patients to learn about their own bodies and specific physiologic responses. When a patient sees for themselves how their breakfast choice spikes their blood sugar, they are more inclined to make a different choice. With this data, we can also support change by giving recommendations that improve overall health and longevity.
About the Author Dr. Seema Bonney, MD, is the founder and medical director of the Anti-Aging & Longevity Center of Philadelphia. She is dual board-certied in both AntiAging and Regenerative Medicine and Emergency Medicine and has completed a fellowship in regenerative medicine. Dr. Bonney is a holistic doctor who is passionate about changing the way medicine is practiced. Her emphasis at her practice is based on prevention and wellness and diagnosis/treatment of root causes of common symptoms such as weight gain, low energy, hormonal imbalances, insomnia, and anxiety/depression. She is focused on helping her patients achieve optimum physical and mental wellness by helping them change their habits and form new healthy ones through her work with them.
If we can prevent Type 2 diabetes, we prevent the chronic conditions that typically follow, such as heart disease and metabolic syndrome, thus improving quality of life and health. While we must keep in mind that the starting point should always be with the patient themselves, I am fascinated by emerging technologies in healthcare and am constantly reading and researching innovative ideas that may support the goal of optimal health and wellness. With the combination of communication, connection, and support, we can optimize the use of emerging technology to truly advocate for patient care, well-being, health, and longevity.
Dr. Bonney earned her undergraduate and MD degrees through the prestigious six-year accelerated medical program at Jefferson Medical College in conjunction with The Pennsylvania State University.
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TechDriven
igitization came about with the advent of computers when it was found that the analogue ways of communication don’t hold good beyond a point given that things physical, be it radio-waves, sea-waves and airwaves can carry only so much information.
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actions, be it related to exercise, sleep patterns, air-con vis-à-vis body temperature, heart-rate and bloodpressure details, details of blood sugar, lighting in the bathroom, eatables in the refrigerator, clothes in the washing machine, dishes in the dishwasher and so on.
Close to half-a-century back when computers became a reality, so did digitization though in rudimentary ways. A few decades since then and we are in the midst of a raging whirlpool of digitization that may in a short while envelope every aspect of life where communication and service are a given.
A device for every reason would transmit information to a centralized hub besides communicating between related devices, and then communication information to the hub. This hub connects to the internet and transmits and stores every bit of information to take relevant action, including sounding the alarm, increasing/reducing the aircon, note the body’s vitals against standards and inform when things go out-of-hand, heat water in the kitchen or the bath’s boiler, adjust lighting to suite the occasion and the mood, inform on the status of foods in the refrigerators…and so on, and on and on!
Of these, the following 5 innovations stand out prominently. IoT devices! According to Stastita.com, close to 40 billion active IoT devices worldwide shall be in operations in just a few years from now. From the time you open your eyes to the time you go back to sleep and also when you are fast sleep, a slew of sensors embedded in as many gadgets and appliances shall monitor you and your action vis-à-vis set standards with respect to hundreds of
It would help keep away the mundane and routine and concentrate only on the important and pressing matters. It would also help when we forget or get forgetful- yes, patients of Parkinson’s
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and Alzheimer would stand to gain as the machines would do things they would be expected otherwise. Robots to clean and cook The Narwal T10 Mop & Vacuum Cleaner Automatic Self-Cleaning device is the way the world is headed as far a technology is concerned. It not only cleans up floors but also goes back to its Base and cleans itself. It's cleaning includes both dry and wet cleaning wherein it cleans its own brushes and other accessories. With two high-capacity tanks, it can sense both clean and dirty water and can spray for further cleaning. Using SLAM navigation, it records a home's layout on smart Maps to ensure systematic cleaning besides charging its batteries on its own when the latter runs low. With a powerful suction device and a battery of sensors, it is said to loosen and then eliminates debris – even hair without itself getting entangled! And that’s just one. Smart washing machines, dishwashers and even chimneys too are a rage these days which not only do their job but take care of themselves without adding to its owner’s bills beyond a point. 3. IoT activated safety systems! The IoT of things has surveillance systems firmly in its grip with cameras connected to the Wi-Fi network monitoring and controlling accesses to places and things. These can be controlled, mobilized, immobilized, and changed at the touch of a button on a smartphone’s app. IoT has taken charge of creating the right web using a mix of cameras, sensors, lighting, sound system
detectors and to not only record but also to ward off potential threats. Using wireless protocols such as Wi-Fi, Z-Wave, Zigbee, or a proprietary mesh, it helps add or reduce access thru doors and windows besides monitoring motion and movements thru places. Their output can be stored either in devices on premises, on the equipment itself (on SD cards) or on the cloud. These depend on usage and one’s budgets 4. Smart switches! IoT has given a new meaning to switches and sockets! They are increasingly getting the “smart” tag and are said to be enriching lives worldwide. It’s expected that by the end of year 2021, in excess of USD 60 billion shall be spent worldwide on smart switches making them an important part of one’s existence. Like everything “smart”, the smart switches too report to a central hub that connects to the net, and thereon to the app which controls it. Its “smartness” is derived from the fact that it can control devices that are connected to it be they devices, appliances, lights, and fans. Depending upon the app’s functionality, commands can either be typed-in or increased-decreased manually (like a remote) or thru voice commands. These can further be connected to security cameras, alarm, and music systems to address a variety of needs. Their benefits range from convenience to easy integration of multiple functionality (lights with sound to act as an alarm or to just set right a bad mood!), to efficient integration of systems including sensors, camera and other safety devices for the perfect and impenetrable security web to savings on costs by timely switching on and off appliances in use.
5. Smart security cameras! Digitization and all its downstream benefits including interconnected devices means security is today not an issue irrespective of where you are on the plant. Be it in pitch darkness or the sunniest of places, one can catch action in more than one way including cameras that can capture, store and transmit live pictures and entire videos of incidents. These have been such a hit that in some localities around the world, incidences of street crimes have come down so drastically that it’s hard to imagine a time when things were anything but safe. Infrared, motion-detectors, 360-degree, security cameras today come in all format to suite all needs and budgets. At the bottom are single-location built-in storage cameras that most homes have where data is captured on SD cards inserted in the camera. For those looking for a wider reach, there are a host of cameras built into the premises with a dedicated hard-disk that constantly scans and stores entire day’s happenings. With IoT or a net connection, the output of these cameras can be seen anywhere. At the top of the pyramid are entire complexes ringed with cameras that are integrated to alarm systems, sirens and accesses control systems that not only record but also warn, and with the right permissions, can even debar entry into certain places- all the while transmitting images and details to authorized people thru dedicated apps. With every passing day, the world of tech innovations for home care increases by leaps and bounds. With newer discoveries, the old ones slowly disappear though sometimes they do try and make a comeback. That said, this is one interesting space to be in. As for us, we shall keep brining you newer ideas as they hit the horizon.
- M. Purushoutham 34 | August 2021 | www.insightcare.com
Trillium Med Village A Complete Solution Provider for All Your Home Care Needs
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commitment to seamless delivery of comprehensive and quality care services is what makes any home care service provider the most recommended name in the industry.
Trillium Med Village is a prime example of such home care providers that takes pride in its expertise in matching highly qualified, compassionate health care professionals to suit the needs of its clients. In the following interview, Kavitha Siva, the Director of Operations and Prashanthkumar Arumugam, the Director of Human Resources, share valuable insights into the current scenario of the home care services niche. The duo additionally shares how the company overcame the set of challenges imposed by the COVID-19 pandemic and a few details about its future vision. Below are the highlights of the interview: Please brief our audience about Trillium Med Village, its values, and the key aspects of its stronghold within the home care services industry. Trillium Med Village is a premier health care agency in Ontario and surrounding areas. We provide a wide range of medical and non-medical care services. Our company is passionate about caring for individuals and especially seniors and those in need. We strive to ensure a better quality of life for our elderly clients and their families by providing dependable and affordable care services. We aim to deliver personalized care by actively engaging with our clients and caregivers and the myriad of communities we serve. We have also partnered with research organizations to understand how age, sex, diagnosis, symptoms, biology, and other factors such as care and treatment affect the course of illness. Our goal is to
keep you or your loved ones in a safe environment and provide them with the best care possible in a hospital or home care facility. Tell us more about the services that make your company stand out from the competition? We pride ourselves on matching highly qualified, compassionate health care professionals to suit your needs. We provide Registered Nurses, Registered Practical Nurses, Personal Support Workers, or caregivers for your facility or home. We are committed to providing our clients with seamless service through our Total Care model. Our patients are the center of our business. We strongly believe that they deserve the highest quality of healthcare services and are committed to achieving this goal through reliable service delivery that adheres to our mission. What is your opinion on the impact of the current pandemic on the global healthcare sector, and how has your company fared during the pandemic and subsequent lockdowns? The global pandemic has led to both physical and mental exhaustion of the healthcare workforce and exhausted hospital infrastructure. Additionally, we also observed that most patients were in fear of consultation and delayed their surgery or medical procedures. Disturbed Mental health has also been an inevitable consequence of the pandemic. We have tried our best to address some of these issues from our end by providing adequate support to our healthcare workers by not overloading them with shifts- yet providing them with job security and making sure that our team was available to aid them with counseling and help when required. We have also worked with the facilities and hospitals by sharing their training requirements and made sure that our
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10 Most Trusted Home Care Providers 2021
About the Leaders
Kavitha Siva Director of Operations
Kavitha Siva is an internationally educated professional with more than ten combined years of research experience and education in the field of Fronto Temporal Dementia and Parkinson’s disease. She is a Molecular Biologist and has contributed to the field of molecular medicine for the treatment of Parkinson’s disease. Kavitha is also a professor at the George Brown College, Toronto, where she teaches Biology for the School of Work and College Preparation. Kavitha Siva also serves as the Member of the PAC (Program Advisory Committee) for the College Teachers Training program at George Brown College, where she contributes towards the promotion of the program. Kavitha Siva is also the Subject Matter Expert at various other organizations and aids in the development of projects in the areas of Biotechnology. She is currently working on projects to integrate Artificial Intelligence to support health care systems in Ontario. She is also supplying health care workers to several healthcare systems around Ontario through various partnerships.
She is a recipient of the Faculty of Science International fund award at the University of East Anglia, the United Kingdom, during her Master’s in Science – Biotechnology. She has received a fully funded Ph.D. scholarship sponsored by the University of Trento, Italy, to pursue her project on identifying molecular therapies for Parkinson’s disease. Her accomplishments also include receipt of the International Brain research organization funding for a part of her research at the UCL (University College London) in the UK. Her business acumen stems from her dual degree in Business Administration, Management, and Interpersonal relations. Her research experience and passion for providing a cure for Parkinson’s disease initiated the creation of Trillium Med Village – a one-stop-shop for health care services. She envisions a lifelong community of Ontarians who are provided support to get through all ailments at all levels.
We pride ourselves on matching highly qualified, compassionate health care professionals to suit your needs.
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doubling from 3 million seniors in 2016 to 4.6 million seniors. Home care service is becoming more appealing due to several reasons, such as long wait times and less flexibility observed in hospitals. Moreover, the current healthcare system is data-driven and offers personalized care and medication. These conditions have made home care services an alternative solution for our aging population.
Prashanthkumar Arumugam Director of Human Resources
Prashanthkumar Arumugam is an experienced Business Development and Human Resources professional with expertise in the recruitment of healthcare workers in Ontario. His journey began as a healthcare recruiter wherein he focused on providing the most suitable candidates for long-term care facilities, retirement homes, and hospitals across the province. His aptitude for creating amicable relationships with his employees (healthcare workers) and clients has established a trademark among our trusted partners. Additionally, he has been crucial in establishing partnerships with healthcare facilities and providing our valuable services to them. employees were ready to start as soon as they arrived at their workplace. We have served over 50 facilities in the past few months during the pandemic and subsequent lockdowns. Our focus was to establish the quality of our services and not the quantity of our workforce. In your opinion, what could be the future of the home care services sector post the pandemic? And how are you strategizing your company’s operations for that future?
Artificial intelligence has become helpful to generate electronic health records, process routine requests like medication refills and result notifications. Additionally, cameras in smartphones are also powerful diagnostic tools to help doctors diagnose diseases and provide early and customized intervention. Therefore, we are focusing on projects and partnerships to integrate Artificial Intelligence to support health care systems in Ontario. As an established leader, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the home care services sector? Establishing any business requires proper planning and strategy. This includes financial planning and backup plans for challenges. Additionally, building a dedicated team is crucial for the success of the healthcare business as the measure of our success is a combination of gratification from our healthcare employees and satisfaction among clients. It definitely takes time and effort to build a platform that is reliable, and we have been working round the clock to serve the province during the pandemic. How do you envision scaling your company’s operations in 2021? We aim to continue providing job opportunities to our existing healthcare employees to retain them with us, and we also plan to expand our collaboration with new healthcare partners. Our dedicated continuing education team is in the process of developing enhanced standardized training procedures for our healthcare workers, and we aim to offer these services to our partners as a part of our collaboration.
It was reported that in 2016, 16.4% of Ontario’s population was 65 years or older, and by 2041, it is projected that 25% of Ontario’s population will be 65 years or older, almost
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