Europe’s Top 5 Effective Leaders in Healthcare

Embracing Innovaons Impact of Inclusive Leadership on Medical Research

Bridging the Gap Impact of Inclusive Leadership in Medical Research

Wolfgang Hackl Founder and CEO

A New Future of Europe’s Healthcare

Recently,Europe’shealthcareIndustryhasbeen

proliferating.Thisgrowthisprimarilydrivenby bothpublicaswellasprivatesectorsincreasing expenditureontheoverallhealthofthecommunitiesspread overavastgeographicalarea.Similarly,thepandemic acceleratedawarenessatanunprecedentedrateinthe region.

Also,withpeople’sopeningmindsetofembracing advancedtechnologiesenteringthehealthcaresector,many globalhealthcarecorporationsareshowingakeeninterest infurtherinvestinginthehealthcareindustry.Notonly them,butmanylocalplayersareputtingintheirefforts, moneyandtimetotransformthefaceoftheEuropean wellnesssector.

Allinall,theindustryhasalreadyrevampeditselftomeet thepresentandfutureuncertaintiesandchallengeshead-on. Atthehelmofthistransformationisanewgenerationof stalwartswhoareshoulderingthistremendous responsibilityofcarryingoutasocio-transcendental

missionofenhancingthequalityofeveryone’shealthand wellnessandextendingthepopulation’soveralllifespan.

Thesestalwartscouldbecalledvisionaries,astheyarenot onlypassionateaboutthissocialmissionofspreading equality,happiness,care,compassion,health,andqualityof lifeawarenessbutalsoincludingmoreandmorepeople intoitbyusingeverypossibletoolandtechniqueintheir power.

Today,itisbecauseoftheseexemplarypersonalitiesthat wecouldseethe‘FirstandSecondGlobalHealthcare MetaversePlatform’,PaperlessMedicationinitiative,novel healthmonitoring,andsurveillancetechcomingin,opening upofnewhealthcareandmedicinalR&Dlabsforlocal healthcareresearch,production,anddelivery,explorationof bio-convergence,useofadvancedsoftwaretechnologies, andmobileappstoprovidein-clinicandremoteaswellas telehealthtothewidespreadpopulation.

Inanattempttograsptheexactscopeofthis transformation,InsightsCare’steamcarriedoutitsown

researchandfoundthe‘Europe'sTop5EffectiveLeadersin Healthcare,’anddepictedtheirrevolutionarytalesinthe followingpagesalongwithtwotrendyarticles,sothatyou couldhaveathoroughcomprehensionoftheseleaders’ monumentalaccomplishments.

Flipthroughtheeditionandenvisionyourself‘ANew FutureofEurope’sHealthcare. Enjoy!

-AnishMiller

Wolfgang Hackl

A Revolutionary Discoverer of the PredictionStar

O N T E N T S

Editor-in-Chief

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Anish Miller

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For

Brief Featuring Organizaon

Albert leads RaskRask, a company that believes freedom movates, and movated professionals provide the best experience. That's why the company takes good care of the masseurs, trainers and yoga teachers, so they can take good care of you.

Under Kevin's leadership, Alpex has a global reputaon and independent brand for Swiss superior high quality and precision, and connues to successfully developed dozens of new drugs for the most demanding markets across the globe.

Under Luciano's leadership, Ecupharma specialized in several medical areas over the years and provides medical praconers with high-quality pharmaceucal soluons.

Miguel spearheads Elma, a health technology company on a mission to deliver beer quality, more affordable, and faster care by running an insurance business.

Wolfgang is a translaonal oncology scienst and clinical cancer drug developer with over 20 years of experience directly contribung to pharmaceucal and scienfic progress with leading companies worldwide.

RaskRask raskrask.dk

Albert Iversen, CEO Alpex pharma alpex.com

Kevin McKenzie, President and Chairperson

Miguel Anton, CEO and Founder Elma Care elma.care

Wolfgang Hackl, Founder and CEO OncoGenomX oncogenomx.com

Luciano Groola, CEO Ecupharma Srl ecupharma.it

Whenitcomestocancerresearchanddrug

development,thereliesavastgulfof uncertaintyinthetraditionalapproachoftheory andpractice.Thatgulfwidenswiththe'somewhatmanual, somewhattechnicalclinicaltrialanderrormethodology Thus,theentireR&Dprocessisnotonlyhugetimeand money-consumingbutalsosusceptibletomorefailedrather thansuccessfuloutcomes.

Itisthebiggestreasonwhy,aftersomanyscientificand technologicaladvancements,clinicaldrugdevelopment regardingcancertreatmentingeneralandbreastcancer treatment,inparticular,remains a shooting in the dark realm of probability Allthisleadstomorepatientsfighting cancer,especiallybreastcancer,eithergettingunderestimated,low-risk,minimaloroverestimated,and overcostlymaximaltherapy.

Thecurrentrisk-adoptedBreastCancertherapyapproach–intensivetherapyforhigh-risk,moderatetreatmentforlowriskpatients–isallbutoptimalandhasavarietyof undesirableconsequences,mostimportantly,suboptimal therapyoutcomes.Accordingtorecentestimates,halfofthe womeninEuropeandtheUSdiagnosedwithBreastCancer (750,000everyyear)runtheriskofunder-orovertreatment.

Thisiswhere the revolutionary discovering mind of Wolfgang Hackl, Founder, and CEO of OncoGenomX, has made all the difference with his diligently acting upon his innovative thoughts and out-of-the-box approach.

ANovelPredictionStar

Wolfgangshares,“Tumor typing has never facilitated optimal treatment with predictable outcomes – until now We envision a future of precision cancer tests, enabling perfect matching of therapies and tumors, comprehensive, accurate, predictive, and actionable.”

Onlyatherapythathitsalltumorcellsattheirshared biologicalweakpointeliminatescancereffectivelyasa basisforprolongedlifeexpectancy,ifnotcuringit. OncoGenomXprovidesthefirstAI-enabledcancer profilingtechnologyreflectiveoftumorbiology,clinical behavior,andpharmacologicalvulnerabilitiesof individualcancerstoguidedecisionsonthecomposition oftherapyregimen,combiningthemosteffectivedrugs withthehighestchanceofconveyingmaximumclinicaland healtheconomicbenefit.

Wolfgangstates,“We know, accounting for the properties of individual cancers makes a difference to patients. For this reason, we have developed PredictionStar.”

PredictionStaristhefirstofitskindpoint-of-care technologyplatform,amenabletoanymolecularcancer diagnosticslaboratory.

Thetechnologyworksbyusingpatentedalgorithmsto analyzetumor-specificgenomic,biological,pathological, andpatient-specificclinicalinformation,complementedby intelligence-augmenteddrug–tumormatchingand calibrationwithreal-worldoutcomedatatoguideevidencebasedtherapydecisions.

Wolfgangsays,“Current prognosis and mutation-centrism make PredictionStar a must-have Breast Cancer diagnostic.”

OncoGenomX:AStreamofConsciousness

PriortolaunchingOncoGenomX,aproviderof developmentandtherapydecisionsupportservicesin2020,

Wolfgangwasaverysuccessfulcorporatemanager.In 2018,hehadnoaspirationstobecomeafounderandwas perfectlycontentwithhisglobalassignmentasGlobalHead ofStrategicPlanning.

InSpring2017,heattendedapanelsessionatacancer conferenceon'unsolved problems of cancer drug development and cancer therapy decision making'.

Foranhour,thepaneldiscussedthereasonswhyonlyafew preclinicalinnovationsreachthepatientandthereasonsfor thegrowingnumberofovertreatedcancerpatients.

Therootcausesforsuboptimaltreatmentoutcomesarenot dramaticallydifferentfromtheoutcomestwodecadesago, despitethebustoftechnicalinnovationsallowingcancer profilingatmolecularresolution.

Wolfgangrecollects,“I had a stream of consciousness during that hour, and when the panel ended, I knew right then and there that I had to dedicate the rest of my career to solving these problems; that was the genesis of OncoGenomX. The most important thing I learned from that experience was the true definition of purpose and how important it is to live and work with purpose.”

AJourneyofLearning

EvenbeforetheregistrationofOncoGenomXinOctober 2019,itwascleartoWolfgangandDavidDemanse,CoinventorandCo-founder,thattheyneededanexperienced start-upCEOforOncoGenomX.

ButthencameCOVID.Nobodywasinclinedtotakean unnecessaryriskandgiveuptheirsecurejobforaconcept idea.Wolfgangsays,“That's how I ended up as the CEO of OncoGenomX, a choice taken out of necessity that turned into the steepest learning curve in years.”

COVIDdidnotreallyhelpwithcompanybuildingor fundraising.Butitdidnotharmthemeither.“Onthe contrary,itgavemeenoughtimetoadvanceourbusiness concepttomaturityandtoestablishimportantcontacts. Botharepayingoffinmanywaystoday,”thinksWolfgang sayingthattherewasprecious learning: Embrace unexpected developments as an opportunity to learn and grow.

HealthyWomen,HealthyFuture

WhenprobedontorevealOncoGenomX'scorevaluesand mission,Wolfgangstatesthemas:

Ÿ Integrity: Reputationthroughtrustandquality

Ÿ Excellence: People,products,services

Ÿ Alignment: Oneteam.Onegoal.Onevoice.Onevision.

Ÿ Diversity:Equalopportunity,Inclusivity.

Mission: Innovating to optimize treatment development and therapeutic outcome

ImmersiveBenefitsoftheMaximumClinicalUtility

TalkingaboutOncoGenomX,Wolfgangsaysthattheyoffer twoservices/products:

Ÿ R&Ddecisionsupportforthecancertherapeutics industry

Ÿ Therapydecisionsupportformoleculardiagnostics laboratoriesatcancerhospitals

Benefits:

CancerdrugR&Dtodaybuildsonpreclinicalassumptions. Clinicalvalidationoftheassumptionsisthefinalstep:

Ÿ Youknowthataninnovativepathwayisrelevantforthe survivalofcelllines.

Ÿ

Youknowthatpathwayinhibitionstopscancercell growthandspreadinginmice.

Ÿ Nocertaintywhetherapathwayisrelevantforpatient tumorsandwhichones.

Ÿ Noideawhereinhibitionofthepathwaywilltakea patient.

Consequences for clinical validation: duration (8-10 years), cost (750M USD per new drug application), and late failure risk (4 of 5 pivotal trials)

PredictionStar-guidedR&D:

Ÿ Youarecertainoftheclinicalrelevanceofaninnovative treatmentapproach.

Ÿ Youknowinwhichtumorsthetreatmentwillbe efficacious.

Ÿ Youknowthetargetpatientpopulation.

Ÿ Youseehowcomparabletreatmentmechanisms impactedthediseasecourseofreal-worldpatients.

Ÿ Clinicaltestingisawinningexerciseratherthana failure-pronesearchexpedition.

Treatmentdecision-makingtoday:

Ÿ Youknowthemoleculartumorstatus.

Ÿ Noideawhichtreatmentwillbeeffective.

Ÿ Noideawheretreatmentwilltakeapatient.

PredictionStar-guidedtreatmentdecision-making:

Ÿ Youknowwhichtreatmentsareefficacious.

Ÿ Youseehowthesetreatmentsimpactedthedisease courseofreal-worldpatients.

Ÿ Youhavean85%chanceofofferingthemostpromising treatment

Ÿ Durablediseasecontrol-anoptionforallpatients.

ARevolutionaryApproachMinimizingtheRiskof FailureandLiability

AccordingtoWolfgang, the limitations of today's breast cancer tests are the reason for today's risk-adapted treatment paradigm:Lowrisk–moderatetreatment. Highrisk–intensivetreatment. In case of doubt: intensive treatment.

The consequence: a ratio of 1:1 overtreatment risk. Wolfgangreveals,“With PredictionStar, you have an 85% chance to offer patients the most promising and correct amount of treatment.”

Theconsequence:

Ÿ Confidenceandtrustintreatmentrecommendations.

Ÿ Legitimatehopefordurablediseasecontrol,anda healthierandhappierlife.

Strictadherencetotreatmentguidelinesprovideslegal certaintyforhospitalsanddoctors.Still,itdoesnotprotect againstinquiriesfrominsuranceforexcessivetreatment costsorfrompatientattorneysfordissatisfactionwiththe treatmentresult.

AdditionalbenefitsofPredictionStararecostsavingsand increasedpatientsatisfaction,andconsequently,expected lowerriskoflegalactionduetodissatisfactionwiththe therapyresult.

OpeningPathwaysofClinicallyValidatedTreatment

Givingabriefdescriptionofthesoftware,Wolfgangsays that PredictionStar is the first method that traces the known breast cancer types down to distinct biological and clinical subtypes

OurstudiesrevealedthatPredictionStarhasthepotentialto guidetheprescriptionofmorethan20anti-cancer treatments,Wolfgangexplains,“Thanks to our leadership in understanding the underpinning biological defects of cancer and how they relate to established and investigational treatment pathways, for the first time, we enable the identification of tumor-specific treatment mechanisms, both clinically validated and investigational.

Our findings are based on the results of analyses of three independent data sets (N>4,500 patients). Clinical trials are planned to substantiate our results clinically.”

EstablishinganEvidence-BasedClinicalReality

Elaboratingontheemergingtrendsofthenewgeneration andhowheplanstofulfilltheever-evolvingneedsofthe healthcaresectorbyintegratingtheseemergingtrends, Wolfgangsaysthatheseesthreebigneeds/trendstofillthe gapinthecancercaresector:

Ÿ Abiological theory of cancer,explainingthedifferent complexitiesofcancer. Ageneralbiologicaltheory.Andspecialbiological theoriestodealwithentities.

Ÿ Asoftware-enabled solution capableofanalyzing individualcancersinalignmentwiththenewtheories, withtheaimtoproposethemostpromisingtreatment mechanismsforeachindividualtumor.

Ÿ Up-to-date comparative real-world outcome data to makeanevidence-baseddecisionmakingaclinical reality

Wolfgangadds,“With PredictionStar, we are striving to achieve exactly this, thus, getting closer in realizing the theoretical ideal of precision medicine.”

SurmountingtheAdversitiesbyBuildingaTeamof Champions

Speakingaboutthebiggestchallengeshehasfaced, Wolfgangsaysthatitwas finding the people who shared his vision and who were willing to take risks in times of uncertainty:ConceptualizingOncoGenomXand PredictionStarwasadauntingandlonelytask.

Andthemostimportantlessonshehaslearnedinhis professionaljourneysofar,Wolfgangexpresses,“Through fortunate circumstances, I met Marco Witteveen, Seppo Maekinen, and Karl Anderson, who made OncoGenomX seem like a possibility. Finding these people made me realize that if I want to build a successful company, I need to build a team first.”

AllthreeagreedtohelpbuildOncogenomX,takean enormousrisk,anddeferasalaryrootedintheirbeliefin thevisionforOncoGenomX.

SharingtheWisdomDrug

Wolfgang'sadvicetothebuddingentrepreneursand enthusiastsaspiringtoventureintothissectorisprecise.He suggests,

Ÿ Start with a purpose!

Ÿ Believe and trust in yourself!

Ÿ Embrace failure as a learning opportunity!

PredictingTheHealthiestFuture

Whenaskedwhereheseeshimselfinthefutureandhowhe envisionsscalingOncoGenomX'ssuccessfuljourneyinthe healthcaresector,Wolfgangaddsthattoachievemarket authorisationforPredictionStar,completionoftwo translationalstudiesandoneregistrationstudyisrequired. Wolfgangstatesfurther,“My core strength is development. In the short-term, I therefore see myself in the role of OncoGenomX' s Head of Development. In addition, I aspire to a role in which I can pass on my humble experiences: All knowledge that I have acquired during my career I have gained through exchanges with others like Barbara L Weber, Christoph Lengauer, and Steven Laken, who knew a lot more than I did at the time. Everything I have achieved, I have achieved with the support of others.”

AndforPredictionStar,Wolfgangwishes to pass the upcoming clinical tests to make the service amenable to patients in need, first breast cancer patients, then other cancers, and clinical and biomedical application areas beyond cancer.

“I feel it is an obligation to pass one's experience to those who are hungry enough.”

Albert Iversen CEO

We believe that people should be able to say what they think when it's in the best interest of RaskRaskeven if it's uncomfortable.

So, we foster freedom, creativity, innovation, and empowerment wherever we can.

Iversen

Imbibing Hope in Healthcare

Napoleon well expressed, "A Leader is a dealer of hope." We respect personalities who plant the seeds of hope. We gladly follow the spearheads who can awaken a sense of anticipation inside of us with hope—an essential component of success.

TheCEOandFounderofRaskRask,AlbertIversen, gavetruejusticetothisquote.Whenfacedwith inconvenience,hepressedforwardtograntthehealthcare nichewithahopefulnewdesigninthenameofRaskRask, whichmadelifeeasierforclientsandprofessionals.Ina conversationwithInsightsCare,Alberttalksabouthowthe organizationprovidesconvenienceforeveryonetotakecare oftheirhealthandwell-being.

Delveintothebreathtakingjourneyandgaininsightsinto theimmenseofferings,RaskRaskisprovidingunderhis leadership.

Albert,whatwastheinspirationbehindventuringinto thehealthandwellnessniche.

Backin2015,Ineededaprofessionaltohelpmewithan injury.IfounditdifficulttofindsomeoneIcouldtrust amongalotofsmallerproviders.WhenIfinallyfound someonewhocouldhelpme,Ihadtowaitseveraldays beforeIcouldgetanappointment.Theprocesswasdifficult andinconvenient,andIfeltthateverythingwashappening onthesystem'spremiseseventhoughIwastheonewho neededhelp.Thisexperienceopenedmyeyestotheneed forsmarterandmoreconvenientaccesstowell-being.

Ibegantalkingtodifferentprofessionalsinthefieldof healthandwellness,andIfoundoutthattheyarevery passionateabouthelpingotherpeoplebutoftenstruggle withadministrativetaskssuchasaccounting,insurance, communication,marketing,andmaintainingawebsite.

AllthisgavemetheideaforRaskRask-anewconcept designedtomakelifeeasierforbothclientsand professionals.

Pleasegiveusabriefoverviewofyourjourneyasthe CEOandFounderofRaskRask.

Overthepastfiveyears,wehavegonefromasmallstart-up inAarhustoanationalbrandwithmorethan250healthcare professionalsalloverthecountry

Weworkhardeverydaytomakeitmoreconvenientfor everyonetotakecareoftheirhealthandwell-being. Therefore,wehavedevelopedanonlineplatformwhere youcanorderamassagetherapist,personaltrainer,oryoga teachertocometoyourhomewheneveritsuitsyousavingtravelingandwaitingtime.

Wedoallthedevelopmentandmarketingoftheplatform andpartnerupwithindependenthealthcareprofessionals. Withnoclinics,gyms,orstudiosinvolved,theprocessis simplifiedforthetherapistsandtrainersaswellastheyare providedwithanadaptableschedulepermittingthemto attendworkfullymotivatedonadailybasisandwithan unwaveringfocusontheneedofthecustomer,whileweat RaskRaskhandlealltheadministrativework.

Thisallowsthecustomertorelaxandenjoythetherapyor traininginwell-knownandcomfortablesurroundingsat homeandadditionallysavesthecustomerthetroubleof havingtomakethetriptotheclinicorthegym.

Albert,canyouelaborateuponthecorevaluesonwhich RaskRaskisbuiltandwhatisitsmission?

Webelievethatpeoplethriveonbeingtrusted,onfreedom, andonbeingabletomakeadifference.Webelievethat peopleshouldbeabletosaywhattheythinkwhenit'sinthe bestinterestofRaskRask-evenifit'suncomfortable.So, wefosterfreedom,creativity,innovation,and empowermentwhereverwecan.

Wearewillingtotrynewinnovativeapproaches,evenif theymightnotworkoutatfirst.Webelievethatfreedom andrapidrecoveryarebetterthantryingtopreventerror. Themostimportantthingisthatwelearnfromourmistakes anddobetternexttime.

Ultimately,wewanttomakeiteasyandstraightforwardfor everyonetogetaccesstomorewellnessinoureveryday lives.

TellusmoreabouttheservicesprovidedbyRaskRask

andtheimmersivebenefitsthatmakeitstandoutfrom thefiercecompetition.

Weofferanextensiveselectionofon-demandtherapyand training,includingvarioustypesofmassage,personal trainers,andyogainstructors.Inshort,theconceptenables thecustomertobookatherapist,atrainer,oraninstructor throughouronlinebookingsystem,whowillthenarrive directlyatthehomeofthecustomeratconvenienceto providethenecessarytreatmentortraining.

Thisallowsthecustomertorelaxandenjoythetherapyor traininginwell-knownandcomfortablesurroundingsat homeandadditionallysavesthecustomerthetroubleof havingtomakethetriptotheclinicorthegym.

Webelievethatamassageismorethanwellness-itis aboutlooseningthosetensionswithadeeptissuemassage, calmingyourmuscleswithasportsmassage,ormakinga memorywithacouplesmassage.

Wewanttoremoveallthedifficultiesthathinderpeople fromgettingthetreatmenttheyneed.Ourplatformserves astheconnectionpointforcustomersandtherapiststo meet.Withourmindsetanddetermination,wehave combinedtwoeverydayissuesintoawin-winsolutionfor bothcustomersandtherapists.Wehandleallthe administrativeworksothatourtherapistscanfocusonthe well-beingofourclients-whichiswhattheydobest.

Whatisyouropiniononhealthcareproviders'aligning theirofferingswithnewertechnologicaldevelopments, especiallywhenitcomestocateringtothedynamic needsofthehealthcarespace?

Ibelieveinnovationisthekeytoabetterfuture.Through technologicaldevelopments,weareabletocreatebetter andsmartersolutionsthatbenefiteverybody

RaskRaskisadigitalbusinessbuiltonadigitalbusiness model,andourtechnicaldevelopmentiskeytogrowingthe business.Themorecustomersandpartnerswehaveusing thetechnicalsolutions,themoreimportantitisthatwe havestableandwell-functioningsystems.Thesystemsarea keyfactorinmaintainingandacquiringhappyandsatisfied customersandpartners.

Albert,beinganexperiencedleader,whatwerethe initialchallengesthatyouencounteredfollowingthe biggestchallengesonthewayahead,andwhatwerethe waysyouoptedtoovercomethese.

Aswehaveatwo-sidedplatform,it'salwaysbeencrucial thatourprofessionalsaresatisfiedwiththeconceptand appreciatethevalueweprovideforthemtostayonthe platform.Therefore,wehavebeenworkingspecificallyon improvingtheirexperiencesincethebeginning.Itis challengingtomakeeveryonehappyandestablishloyalty astheconceptandamountofprofessionalsgrow.Still,we listentofeedbackandworkhardeverydaytoaccomplish this.

Ourbiggestchallengecurrentlyistofindtherightbusiness partnersandpotentialinvestorswhoshareourvaluesaswe wanttoscaleupinternationallyinthenearfuture.Thiswill helpusensureahighqualityofprofessionalsandcustomer experience,whichisessentialforthebrand.

Asanestablishedindustryleader,whatwouldbeyour advicetothebuddingentrepreneursandenthusiasts aspiringtoventureintothehealthandwellnessniche?

Myadvicetonewentrepreneursistoalwaysstaytrueto yourvision.Successhappensovertimewithcommitment anddedicationthroughtheupsanddowns.Noonesucceeds inbusinessasaloner,anditisalwaysateameffort. Therefore,youshouldbuildastrongteamaroundyouand hireforcharacterandvalues.Youcanalwaystrain someone'sskills.Findingsomeonewhosharesthesame valuesisthedifficultpart.

It'salwaysachallengetostayrelevantinacompetitive market.That'swhyit'sbettertofindanangleotherpeople aren'tusingandbuildyourbusinessfromthere.Youhavea greaterchanceofsuccessifyoudevelopanewwayof doingthingsinthewellnessniche,improvingeverypartof yourbusinessinsteadofcompetingwithmoreprominent companies.

Findoutwhatyouaregoodatandteamupwithpeoplewho candotherest.

Wheredoyouseeyourselfinthefuture,andhowdoyou envisionscalingyoursuccessfuljourneyinthewellness sectoreventually?

Inthefuture,wearehopefullyaninternationalconceptable tohelpalotofpeopleallovertheworld.Weconstantly wanttodobetteranddevelopourconceptandplatform.We alwaystakefeedbackandremarksfromcustomersand therapistsintoaccount.Throughcontinuousdedicationand development,webelievethatwecanestablishaplatform withamajoropportunitytoaffecthowhealthservicesare suppliedinthefuture.

Kevin McKenzie President and Chairperson Alpex Pharma

Intheeverchangingandrapidlydevelopingworldof

healthcareproducts,successdemandsafinely-tuned combinationofseveralelements:adeeply-heldpassion forinnovationandexploration,astrongfoundationofdeep rootedexperience,andvantagepointfarbeyondthatofthe competition.ForAlpexPharmaChairman&President KevinMcKenzie,Alpex'sbasenestledhighintheSwiss Alpsistheperfectsettingtoreflecthiscompany'smission, aswellashisownpersonalpassions.

"WithAlpex'sstandards,reliabilityandexpertise,weare withourclientsthrougheverystepofthewayastheir dependableSwisspartner,"saysMcKenzie.Heunderstands theimportanceofhavingatrustedguide,asheisanavid outdoorathleteandspendsmuchofhisdowntimehiking andswimminginhismajesticAlpinebackdrop."Wehave tobelivingforwhatwepreach."

Alpexprovidescompleteend-to-endsolutionstoresearch, develop,andcommercializeinnovativepharmaceuticaland nutraceuticalproducts.It'sajourneynotunlikescalingnew ground,andwhereexpertiseandsure-footednesscanmake orbreakanewventure.Alpexguidesitsclientsfrominitial conceptthroughacomplexroadofR&D,product development,feasibilityandpre-formulation,formulation development,clinicaltrials,productregistration,global regulatoryaffairs,commercialmanufacturingandglobal export–tofinallybeingsoldinglobalmarkets.

AFoundationBuiltonQuality

Switzerlandhaslongenjoyedaglobalreputationforquality andinnovation,particularlyforhealthproducts.The countryoffersmanyindustry-buildingstrengthsincluding solidresearchsystems,humanresources,andintellectual assets.Standingonthelegacyof40yearsofexperiencein thisgrowth-orientedenvironmenthasmadeAlpexa powerhouseinthemarket,andknownforproducing competitive,innovativeproductsatscale.

Alpexhasawiderangeofproprietarytechnology developedoverthepastfourdecades,andthecompany continuestoinnovateandaddcomplementarytechnologies toitsextensiveportfolio.Itsmanufacturingfacilities producemorethan200millionunitsofpharmaceuticaland nutraceuticalproductsannually,andarefortifiedwitha PGW(pharma-gradewarehouse)thatisbothFDA-and Swissmedic-certified.

Leadingand(Living)byExample

Alpex'sdeterminationtoremainontheleadingedgeof R&Dandproductdevelopmentrequiresquiteabitofvision andtargetedaction.AccordingtoMcKenzie,itisaspirit thatflowsthroughthewholeAlpexteamonapersonallevel aswell.

"Wealldrawfromourindividualjourneyswithourown personalhealthandnature,andusethemtocreatenew productsandperspectives."

ItispartoftheAlpexculturetocontinuetoinnovateand expandthecapabilitiesofboththeirhumanand technologicalresources.Thismeanstoalwaysbeplotting outthenextjourneyandneverbestagnant.McKenziesays thatsenseofadventureallowsthecompanytoalwaysbeon thelookoutforthenextgreatproductandthetalented expertteamtomakeacustomer'sdreamasuccessfulreality

EncouragingChangeandProductiveDisruption

InthecontextofhisleadershipofAlpex,McKenziesays thatinnovationisaboutmuchmorethaninventing,or disruptionfordisruption'ssake,andheappliesthatto Alpex'sethos.Heplacesafocusonimplementingchange whilemaintainingkeyvalueswithhisteamsandhuman resources:ontheonehand,howtounlearn,relearn,and masternewknowledgeandtechnicalskills,andonthe other,howtoengageothersatadeeper,morehumanistic, andpassionatelevel.McKenzieencourageshisAlpexteam tounleashtheirpotentialbygivingthemvoice,and providingtheresourcestoimplementinnovativeideasand bringthemtolife.

"Wearebuildingforthefuture,servingcustomers'needs todayandpreparingforthecustomersoftomorrow.So,we arecontinuallyinnovatingandanalyzingcriticallyon severalfronts,fromglobalopportunitiesandmarketshifts toourowncompanygoalsovertime,"hesays.

EmbracingtheFutureandForgingaNewRoadmap

LookingaheadtoAlpex'sowngrowth,longevityand legacy,McKenzieremainsfocusedonthecompany'ssimple missionto,asheputsit,"helpeveryonelivelonger, healthierandhappierlives."Usinghisownpassionfor explorationandtheepicbackdropofAlpex'shomeinthe SwissAlpsashisconstantinspiration,McKenziesees Alpex'ssuccess,andimpactonglobalhealth,wellintothe future.

"Entrepreneursnewtothissectorcanfinditdiscouraging; regulatoryhurdlesandcapitalneedsalonecreatehighentry barriers,"saysMcKenzine."Moreover,theinfrastructure requirementsandthesheersciencebehinditcreatethis hugeknowledgebarrier.Butitisalsoaveryfertileground forchangeanddisruption."

McKenziealsopointsoutthatpharmaceuticalsand nutraceuticalsareparticularlystableindustriesbecausethey arecentraltomanypeople'slivesandwillcertainlyremain so.Andaspopulationsrisealongsideeducationandhealth awareness,sowilltheglobaldemandforhigh-quality, reliableandeffectiveproducts.

"Thehealthandmedicalindustryisbecomingmoreglobal inscale,especiallyasweaddtoour understandingof consumerdemandsindistinctpartsoftheworld,especially inplaceslikeAsiaandAfrica.WithourSwissbase,Alpex isinaprimevantagepointtoproduceandprovidehighqualityproductsthatcanbebroughttomarketquicklyand efficiently,andtrustedbyconsumersglobally."

"MypartnersandIareallcommittedtooutlivingeach other,"McKenziesays."Ourownpassionforhealthand longevityfuelsourbusiness–weallplantobehealthyand kickingwhenAlpexreachesitsgoldenjubileeinanother60 years!"

Digital Transformations in to Healthcare in Look out for 2023

Digitaltechnologyhastransformedalmostevery

industrysector,includingEducation,Retail, Banking,Manufacturing,IT,Communications, logistics,healthcare,hospitality,etc.

TheHealthcareindustry,whichwastraditionallyoperating, gotabigboostfromdigitaltransformation.Thissector neededthemostmodernandsuperfastsystemsatalllevels duetothegravityofimportanceatanygivenstage.

Primarilyasweconsiderthebasicpointsofoperations, mainlyR&D,consultation,diagnosticandpathological procedures,medication,treatments,hospitalization, monitoring,andanalysis;digitaltechnologyhasbeen createdasamulti-disciplinaryconceptintegratingallthe vitalworkproceduresinasinglelinetobeeasily connected,reviewed,andenhancedinthemainobjectiveof theprocess.

Technologyhaspenetratedallfunctionalsectionsofthe healthcareindustryinmanyways.

• DynamicResourcegateway:Havingopenedthevast internetresourceandaccessibilitytomultipleglobal researchlaboratories,doctorsandclinicalscientistsare betterequippedwithsearchingfornecessarymedical knowledgeresources.Ithashelpedinrecruitingthe medicalstaff,sourcingvisitingconsultants,and connectingwithnumerousdiagnosticcentresandblood banks.

• StrengtheningtheResearchanddevelopment.The scientistsinvariousdomainsofmedicalresearchuse

• moderntechnologiesofAI,Augmentedreality,data assimilation,andprocessing.

• Facilitatingclinicalresearchandsupport This involvesdesigninganddevelopingepidemiological servicetrials,developingandcustomizationinthe processofcollectionandmanagementofclinicaldata, andfurtheranalysis.

• Monitoringthequalityofhealthcare.Theentire process,rightfrompatientenrolmenttothequickdata collection,periodicaldiagnosisandrelatedtreatments, monitoringofchangesintheresults,creatingan analysisofthetreatmentwiththedoctor'sopinion, haveallimprovedthequalityofthetreatment.Precise diagnosiscoupledwiththerightandtimelymedication ortreatmentresultsinrecoveryintheminimumtime period.

• Real-timetracking:Inventorytracking,storage,and managementarecrucialfunctionsforanymedical facility Alltheessentialdrugs,medicines,vaccines, consumables,accessories,medicalaids,bloodunits, plasma,etc.,needtobestoredinsufficientquantity ThisincludestheavailabilityofDoctorsand ambulanceservices.

• Streamliningtheentireprocess.Theentireprocessis unifiedinacentralsystemthathelpsineasytracking, coordination,updates,reports,analysis,surveys,and analyticalstudy

• GlobalConnect:Enablingtherole,opinion,and consultationofmultipleDoctors,researchers,andjoint consultationoncriticalprocedures.

• Quickandeasycommunication.Digitaltechnology hasmadeentirecommunicationeasy,smooth,and seamless.Regardlessofthelocationoftheconsulting physicians,diagnosticcentres,andotherfacilities,all thingscanbeeasilyconnectedunderonesystem withouttheneedtomovethepatient.

• Round-the-clockassistance:24X7and365days dedicatedfunctionshaveboostedinsavingthelivesof patientsinaccidentsorothermedicalemergencies. Quick,timelymedicalsupporthassteadilycontrolled thedeathrate.

• Remoteconsultation:Modernintegratedsoftware platformsconnectthepatientseasilytothedoctors throughaudioorvideocallsfacilitatingthedata sharingforclearcommunicationandpatient experience.

• Smartprojection:Moderntoolsinsoftwaresystems thatread,identify,andanalyseintheirbuilt-in frameworks;helpinthecreationofsmart,accurate, andlogicalprojections.Closemonitoringinvarious stagesofpregnancyinthefoetaldevelopmentand

responsetotheexpectedgrowthparametersandalsoin thesectorsoffertilitysolutions,oncology,and cosmeticsurgeries.

• Real-timeconsultation:Virtualmeetingplatforms havehelpedinAudio-visualinteractionsforreal-time consultation.

• DataScience:Datamanagementandanalyticsin importantcomplexcasestudieshavestrengthenedthe decision-makingprocesshelpinginvariousstages.

• Wearabletechnology:Moderndeviceslikeheart monitors,pacemakers,hearingaids,automated wheelchairshavemadethetreatmentandthelifeafter treatmenteasier

• Roboticapplications:Abettercontrol,accuracy, speed,andreliabilityhasbeenestablishedincertain nicheareasofhealthcarewhichareactiveassistancein complexsurgeries,disinfection,andsanitization, supply-analysis-deliveryoperations,patientcarewith symptomanalysis,assistance,etc.

TheJourneyAhead

Theroleofdigitaltechnologyhasmiraculouslyelevatedthe quality,accuracy,andspeedoftheproceduresresultingin fasterrecoveryandwell-beingofthepatients.Wecan gladlylookuptothephenomenaladvancementsandthe magnitudeofitsefficacythathastransformedhumanlives intoablessedlifestyle.

- Anish Miller

entalhealthincludesouremotional, Mpsychological,andsocialwell-being.Itaffects howwethink,feel,andact.Italsohelps determinehowwehandlestress,relatetoothers,andmake choices.Mentalhealthisimportantateverystageoflife, fromchildhoodandadolescencethroughadulthood.

Mentalhealthinchildhoodmeansreachingdevelopmental andemotionalmilestonesandlearninghealthysocialskills, andhowtocopewhenthereareproblems.

Bothphysicalandmentalhealthaffectshowwethink,feel, andactontheinsideandoutside.Mentalhealthis importantthroughoutchildhood—fromprenatal considerationsthroughtransitionstoadulthood.Allchildren havetherighttohappyandhealthylivesanddeserveaccess toeffectivecaretopreventortreatanymentalhealth problemsthattheymaydevelop.

Maternalhealthandproactiveparentingguidanceare necessarytogivechildrenahealthystart.Moststudieshave concludedthatproblembehavioursinchildrenand adolescentsarepredictiveofpoormentalhealthinadults. Children'smentalhealthisintricatelytiedtotheirparent's mentalhealthandstatus.Itmakesimplicitlogicthat preventiveeffortsaredirectedtowardswould-beparents, expectantmothers,andt-riskfamilies.Earlyassessmentin parent-childattachmentisimmenselyvaluable,especially amongat-riskfamilies.

Talkingtokidsaboutmentalillness ishard—sohardthat manyofusputitoffindefinitely,notwantingtoexpose themtothingslikedepressionoroverwhelminganxiety whenthey'resoyoungandinnocent.Butratherthan keepingkidsinthedark,it’sessentialtolearnhowtotalk aboutmentalhealthwiththemtohelpthemfeel comfortabletalkingabouttheirownworriesandendthe stigmabeforeitbegins.Kidsshouldunderstandthatmental healthmeanshavingabalanceinlife,andthisbalance looksdifferentforeveryone.Learningaboutmentalhealth atayoungagecanhelpthemfindtheirownequilibrium andrecognizethingsintheirlivesthatthrowthemoutof balance.

Forexample,depressioninchildrenisanincreasingly seriousproblem,anditssignsamongchildrencanbe varied.Depressionissignificantlyassociatedwithmore hostile,negativeparentingandwithmoredisengaged (withdrawn)parenting,bothwithamoderateeffectsize. Findingsareprimarilyrelatedtomothersratherthanto fathers.

Buttherearesomecommonelementsthatshouldworry us:

Ÿ Irritabilityand/orangeroftenmanifestitselfamong childrenwhodevelopinitiallymildformsofdepression, butwhichcanworsenfairlyquicklyiftheyarenot alleviated;

Ÿ Symptomsthataremanifestedbybodypain,especially inthemuscles,permanentanxiety,stressduring separationfromparents;

Ÿ Lossofinterestinregularactivities,

Ÿ Withdrawalfrompleasantsocialactivitiesuntilthat moment;

Ÿ difficultyconcentrating;

Ÿ Runningawayfromhomeordiscussingthistopicwith otherfriendsondifferentsocialmediaplatforms

Ÿ Discussionsaboutdeathandsuicide;

Ÿ Increasedordecreasedappetite,suddenchangeinbody weight(especiallybygainingextrapounds),

Ÿ Commentsonsocialnetworksindicatealackofhopeor lowself-esteem.

Ofcourse,thesignsdifferfromchildtochild,andinsome cases,thereisthepossibilityofnotidentifyinganyofthese signs,astoday’schildrenareincreasinglyintelligentand knowhowtohidetheiremotionsbetterthanwedonow, oneortwogenerationsago.

Whenwewantedtocry,wesimplycried. Whenwewere upset,wemanifestedassuch;andthegoodpartisthatour angerpassedprettyquickly.

Nowadays,achildcanbeupsetforalongtime,andthis self-impositioncanvisiblyaffecthislife:hebecomes increasinglyirritable,angry,aggressive,andcanmakehasty decisionsthatcansometimesendangerhislife(excessive druguse,alcohol,suicidalthoughtsandattempts)

Howcanwehelpourchildovercomedepression?

Parentsshouldbethefirsttoidentifycertainbehavioral slippagesofthechildandturntoprofessionalsspecializing inchildpsychologytoreceivearecoveryplan.Also,to relievethesymptomsofdepression,Irecommendparents tofollowcertainsteps:

Ÿ Encouragethechildtogetoutofthehouseeveryday andexercise(itisnotnecessarytodosports,butawalk withthefamilycanhelp)

Ÿ Supervisinghimwhenfollowingdrugtreatment(ifa specialistrecommendsadrugtreatment,itisvery importanttomonitoreachstageoftreatmentsothatthe childrespectshim)

Ÿ Maketimetotalk!Somechildrendonotknowhowto verbalizetheiremotions,butwithpatienceandthehelp ofapsychologist.Itisveryimportanttolearntolisten tothemandgaintheirtrust.

Ÿ Changingtheirdiet.Sometimes,excesstoxinsin unhealthyfoodscanhaveunsuspectedeffectsonour long-termmentalandphysicalcondition.

Parentsshouldbeawareoftheirchild’sneeds,concerns, knowledge,andexperiencewithmentalillnesses.

Whentalkingaboutmentalillnesses,parentsshould:

Ÿ communicateinastraightforwardmanner,

Ÿ communicateatalevelthatisappropriatetoachild's ageanddevelopmentlevel,

Ÿ havethediscussionwhenthechildfeelssafeand comfortable,

Ÿ watchtheirchild’sreactionduringthediscussion,

Ÿ slowdownorbackupifthechildbecomesconfusedor looksupset,

Consideringthesepointswillhelpanychildtobemore relaxedandunderstandmoreoftheconversation.Stickwith clearandage-appropriateinformation.Explainassimply aspossiblehowyourmentalhealthaffectshowyoufeel andhowyoubehave.Makeregulartimetotalktoolder childrenabouthowtheyarefeeling.Beavailabletolistenif theyarehavingproblemsoriftheyjustwanttotalk.

Tailoringittotheirage

Thereisnoagetooyoungtostarttheconversation,but,of course,howyoutalktoyour13-year-oldwillbedifferent thanhowyoutalktoyourtoddler.“Don’toverwhelmyoung childrenwithstatisticsanddefinitions,”

“Youarethebestjudgeofyourchild’stemperament”.“Use thewordsthatwork,butdon'tfeelyouneedtodownplay anything.”

Impactof on Inclusive Medical Research

Thecurrentmedicalsectorisexperiencingatime

whencommunitiesarebecomingmorepolarised anddivided:inclusiveleadership,whichembraces staffacrosshierarchiesandengagesdiverseviewpointsso thatallhealthcareworkersofallstripesfeelempoweredto speakupandparticipate,cansavelivesbymeaningfully embracingdiversity.Theabilitytoembracestaffacross hierarchiesandengagedifferenceshasbeendemonstrated bytop-performinghospitalsinnumerousstudiesofthe qualityofcardiovascularcare,allowinghealthcare professionalsofallbackgroundstofeelcomfortable speakingupandactivelycontributingtoimprovement efforts.

Let’s dive in to find out the impact of inclusive leadership in medical research.

MakingSenseoftheFacts

Inthepastfiftyyears,ourglobalinterconnectednessand resultingdiversityhavegrownsignificantly.Inadditionto thefactthattheworld'spopulationhasdoubledinthepast fiftyyears,morepeoplethaneveraretravellingabroad, with1.4billiontouristsvisitingtheworldin2014.2In addition,morethanabillionpeople—nearly15%ofthe world'spopulation—movefrequently,with70%ofthem doingsodomesticallyand30%doingsoglobally.3 Approximately15%ofAmericansidentifyasimmigrants, upfromalowof5%roughly50yearsago.4Whenthe immigrantpopulationwasashighasthelasttime(the 1920s),themajorityofUSimmigrantswereofEuropean heritageandspokeEnglish,yettherewasstillariseinKu KluxKlanactivity.

Themajorityofimmigrantsinourcountrynoware Mexican,Indian,andChinese,whosevariedlanguagesand

culturesbothcontributetoandupendthestatusquo.In summary,thechallengesandpossibilitiestoengagewith manyideasandexperiencesarepervasiveasthepopulation becomesmoreandmorediversified.

GroupDiversityBenefitsEachIndividual

Diversityinopinions,experience,andtrainingamong healthcareprofessionalsisabundantintheindustry,which helpsbroadenourunderstandingofeffectiveand appropriatecareforavarietyofpopulations.Foreign-born workersareablessingfortheUShealthcareworkforce, makingup20%ofotherdirectcareworkersand25%of doctorsandregisterednurses.

Althoughmanycriticisetheadditionaltimeandeffort neededtoleadadiverseworkforce,tomotivateagroupof individualswhohavedifferentworldviews,ortosimply negotiatewithcoworkerswhoseideasmayoffend—the crucialquestionisnotwhethertoengagebutratherhowto engage.

Aroundthedifficultiesofdiversity,therearenowtwo schoolsofthought.Accordingtothefirstschoolofthought, variedgroupsaremorelikelytocomeupwiththebest solutionthanhomogeneousones.Adifferentschoolof thinking,however,isthatdiversityandexcellenceare antagonisticandthatpromotingdiversityfrequentlymeans sacrificingperformanceexcellence.

Thefundamentalinsightthatdiversityalonedoesnot predictperformance—rather,itishowdiversityisutilized thatdetermineswhetherdiversitywillenhanceordetract fromgroupperformance—appearstobeabsentfromboth schoolsofthinking.

GroupDiversityPromotesInclusiveLearning

Ithasbeensaidthatthecoreoflearningandinclusive leadershipistheabilitytoembracediverseviewpointsand channelpotentialdissonanceintocreativeproblem-solving andcollaboration.

Ittakesstrongleadershipanddedicationatalllevelsto drawdiversepeople(diverseinperspectives,professional identities,andexperiences)tothework,engagethe pluralismofideasandperspectivestouncovernewwaysof seeingoldproblems,andchanneltheinevitableconflictinto creativeproblem-solving.Nevertheless,thesedecisionsare supportedbyresearch;howwecollaborateimpactspatient outcomesandclinicalexperience.

WrappingUp

Withtheneedtocomeupwithaccurateandreliable medicaldata,theresearchprocedurescouldguidepeople throughanincreasinglydiverseenvironment,atleastwithin thehealthcareindustry,towardsamoreinclusive,humane, andlife-givingapproachtoourcollectivefutureinthisera ofextremepolarizationanddivisiononbothaglobaland locallevel.

- Abhilasha Agrawal

Being an entrepreneur is overestimated by society," states Miguel Angel Anton. “People don't realize how tough it is and how complicated it is to succeed."

AccordingtoMiguel,theCEOandFounderofElma Care,succeedingisassociatedwithbuildingblocksfrom scratchrigorously Andhence,inMarch2018,hedecidedto launchahealthinsurancecompanythatprovidesdigital end-to-endcustomersolutions.

Elmabeingastart-uphasrevolutionizedthedigitalworld bypresenting100%digitalinsuranceanytime,anywhere. Miguelbelievesinprovidingthebestoftheworld combinedservices,digitalsaswellasface-to-face.With ElmaCare's24hoursdigitalplatform,hebelievesin offeringpersonalizedcarefocusingonapatient-centric approach.

InaninterviewwithInsightsCare,MigueltalksaboutElma Careandhowhewishestodigitalizethehealthcareregime withhisfuturisticapproach.

Belowarethehighlightsoftheinterview:

Miguel,whatwasyourinspirationbehindventuring intothehealthcareindustry?

Wewantedtoofferend-to-enddigitalsolutionsinthe privatehealthcarespace.Itisclearthattherearemany

players,butnoneofthemarefullydigital,andnoneofthem includesallthecare.Elmaisahealthcompanythatbecame apayer(insurance)becauseinSpain,ifyouwanttooffera fullexperience,youhavetobeonthepayerside.

PleasetellusaboutyourjourneyastheCEOand FounderofElmaCare.

Ifelttheinsurancespacedigitalizationwasfarawayfrom whatIthinkitshouldbe.So,aftersellingmyprevious venture,Istarteddivingintotheinsurancespace.Butatthat time,Antaiwascreatingatelemedicineplatform.Imet MarcJordanfromAntaiandAlbertMalagarriga(Elma'scofounderaswell),andwedecidedtolaunchaventureinthe healthspace.SincethatmomentinMarch2018,Elmahas beenonatoughandamazingjourney

Wehaveconvertedthecompanyfromatelemedicine platformtoanMGAhealthinsurancecompanythat providesanend-to-enddigitalsolutioninthehealthspace. WeatElmaandthankstoourdigitalPrimarycare center—delivercaretoallourpolicyholdersandguideand accompanythemthroughalltheprivatehealthcare systems.

CanyouelaborateuponthecorevaluesonwhichElma Careisbuiltandwhatisitsmission?

Elmaoffersthefirst100%digitalhealthinsurancethataims toprovideaccesstohealthcareanytime,anywhere.

ThroughElma'sapp,thememberscanregaincontrolof theirhealthandhaveaccesstoawidenetworkofmedical specialistsandcoverageinthebesthospitalcenters.The companyhasdevelopedavaluepropositiontohelplarge andmedium-sizedcompaniesattractandretaintalentand develophealthierworkenvironments.

Elmaiscommittedtoauser-centricstrategy,incorporating functionalitiesthateliminatepatientfrustrationandoffer themabetterexperience.Thankstoitsowntechnologythat allowsitnotonlytodigitizeprocessesbutalsotoprovidea differentialvalueintheexperienceoftheinsured.Itoffers

variousdigitalfunctionalities:primarycare,medical referral,onlineprescriptions,personalizedhealthplans,and preventiontools,amongotherstoitsuser

Tellusmoreabouttheservicesandtheimmersive benefitsthatmakeyourorganizationstandoutfromthe competition.

InElma,weleverageourdifferencesbasedontechnology. Weareatechcompanyinthehealthspaceplayingthe payerrole.Asapayer,wewanttobuildtouchingpoints withourusersinordertocreatethebestexperienceatthe

bestprice.Itisclearthatallourservicesarebasedonour digitalplatform;hencewedeliveralltheservicesneededby apolicyholder Wehaveadigitalprimarycarecenterthat deliversalltheservicesneeded—guidance, accompaniment,referral,healthcare,telemedicine,etc.We havebuiltatrustworthyrelationshipwithourmembers,and theytrustusasthefirsttouchingpointwhenitcomesto accessingtheprivatehealthsystem.

Atypicalinsurancecompanyoffersalltypesofcoverage, butathirdpartydeliversalltheservices,andthereisno touchingpointbetweenthemandpolicyholders.

Whatisyouropiniononhealthcareproviders'aligning theirofferingswithnewertechnologicaldevelopments, especiallywhenitcomestocateringtothedynamic needsofthehealthcarespace?

Thehealthcaresectorneedstechnology,butnotjustfrom thesideoftherapiesorhardware,whichisgreatforme;the importantchangeweneedtomakeistoputthepatientat thecenterofthesystemandcreateadigitallayerbetween themandeveryoneelse.Weneedtocreateaheadlessworld

wherewecanallconnectandmedicalinformationflows betweenstakeholders.Thispointischallengingforallthe playersinthemarket,anditisveryimportanttoprovide personalizedcare.

Whatarethebiggestchallengesthatyouhavefacedand themostimportantlessonsthatyouhavelearnedin yourprofessionaljourneysofar?

Asastartup,thebiggestchallengesarefundingandgrowth. Othersarejustsecondaryproblems.Withfundingand growth,youcangetalmosteverything.Butentrepreneurs donotfocusmuchonthisparticularissue.Thesehave remainedourbiggestchallenges.

IthinkthemostimportantlessonIhavelearnedis,tobe honestwithyourself.Wearealwaysextrapositive,andwe forgettoberealistic.Itrytokeepmyfeetontheground andbeasrealisticaspossible.

Miguel,whatadvicewouldyouliketogivetothe buddingentrepreneursandenthusiastsaspiringto ventureintothehealthcareniche?

Beinganentrepreneurisoverestimatedbysociety.People donotrealizehowtoughitisandhowcomplicateditisto succeed.Itisgreattohaveabunchofpeopletryingout theirhandsatnewventuresandbuildingamazingthings, buttheyhavetounderstandthekeyelementsofastartup, andtheyshouldknowthat9/10startupsareclosedafter24 months.Iftheyunderstandthegameofbuildingacompany fromscratch,wemustencouragethembecausenew companiesareneeded.Weneedtodevelopnewideas,new companies,newwaysofdoingthings,andoverallnew peoplewithnewandfreshideas.

Wheredoyouseeyourselfinthefuture,andhowdoyou envisionscalingyoursuccessfuljourneyinthe healthcaresectoreventually?

MyfuturetodayislinkedtoElma.Idonotimaginemyself withoutElma.Wearebuildingadigitalsolutionthatwill bringbetterhealthtoourmembers.IwilldowhateverI havetodotomakeElmathecompanythatchangestheway ofaccessingprivateinsurance.