Europe's Top 5 Influential Leaders in Healthcare

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Technical Aspects

January Issue 05 2023 A Novel Perspective How Transformational Leadership Approach is Reshaping the Future of Europe's Healthcare Niche
Influence of Technologies in Healthcare Leaders
Home Care with the Blend of Artificial Intelligence & Emotional Intelligence Europe's Top
Healthcare
Qasim Bata Revolutionizing
in
Qasim Bata Founder PBL Care
Beer Health and a better way of life.

Editor’s Note

Aiding Change in Healthcare

Inessence,leadershiprequirestakingchances.Effective

leadershipisakeycomponentforthehealthcaresector toexecutereformsandchangeitscorporateculture. Theideaofhealthmanagementandleadershiphasbeen developingfordecadesinseveralnations,includingthe UK,America,AustraliaandCanada.Thegrowinginterest inthesectorisanothersignofhowcrucialdirectionand advicearetohealthcareadministration.

Effectivecommunicationwithstakeholders,management, andstaffiscriticalfortheinstitutetosucceedandrealizeits objectives.Nomatterhowstrictorcapablethehospital's managersare,nothingwillchange.Thecapacityto motivateandinspirehealthcareworkerstoputuptheirbest effortiswhatcounts.Becauseofthis,theeffectivenessof healthcareorganizationsdependsontheirleaders’capacity tosucceed.Thebestlevelofsafetyandcarecangenerally beprovidedinahealthcaresetting.Collaborationamong theteammemberstoassistthehospitalorclinicin achievingitsgoalsbecomessimplewhenthehealthcare leadersareawareofthehospital'ssharedaim.Healthcare professionals,likemanagementemployees,mustdevelop intosuccessfulleadersinorderforafacilitytoprovide

satisfactoryhealthservices.Ahealthcareleadershouldhave measurableobjectivesandexcellentcommunication abilities.

Thecapacitytorecognizeandunlockthepotentialofthe workforceisasecondcrucialtraitofhealthcareleaders. Whenleadersareabletomaximizethepotentialoftheir healthcarestaff,confidencelevelsimprove.Underincisive leadership,employeesnaturallyimprovetheirworking connectionsastheygoupthecorporateladder.Intheend, theyimproveasteamplayers,whichincreasesjob satisfactionandlowersturnover.However,onecanimprove theseskillsbyreceivingtheappropriatetraininginthefield. Oneofthebestwaystodeveloptheseskillsistoearna healthcareleadershipdiploma.Leadershipis unquestionablyimportantinthehealthcareindustry,but manypeoplelackandundervalueit.

Lastbutnotleast,leadersaretheonlyoneswhocanfostera senseofacceptanceandbelongwithinthehealthcare system.Ifthehealthcareleadersassistoneanother,the environmentmayhelpandlookoutforoneanother Becausetheirmanagerscherishandrecognizetheir

diversity,employeesfromdifferentbackgroundsfeel appreciated.Additionally,itpromotesinnovativethought andthedevelopmentofuniqueideasforboostinghospital culture.

ThepresentissueofInsightsCare,"Europe'sTop5 InfluentialLeadersinHealthcare,"willintroduceyouto thoseexecutiveswhohaveaccomplishedthisgoalby settingupawelcomingandacceptingworkatmospherefor bothpatientsandemployees.Inaddition,theyhaveattained acompetitiveedgewithinthehealthcaresectorthroughthe meansofinnovationinordertobestservethehealthneeds ofpatients.Theyarethetoolsofthecurrentagefor embracingchangeinthehealthcaresector

Have a happy read!

Michael Harty ChangingtheCarerDynamics 36 InfluenceofTechnologieson HealthcareLeaders TechnicalAspects 32 HowtheTransformational LeadershipApproachReshapethe FutureofEurope'sHealthcareNiche ANovelPerspective 24 Aicl Aicl Lisa Jones BuildingaBetterWorldwith Peace,SafetyandSecurity 20 Louise Hampton AnEmpatheticLeaderFocused onProvidingQualityCare 28 I n t  vie w with Ins igh t s C e
C  t  t s Qasim Bata RevolutionizingHomeCare withtheBlendofArtificial Intelligence&Emotional Intelligence 08 CovSty
Editor-in-Chief Pooja Bansal Senior Editor Anish Miller Managing Editor Pooja Shah Assisting Editors Saloni Agrawal Visualiser David King Art & Design Head Mrunalinee Deshmukh Co-designer Paul Belin Art & Picture Editor Sonia Raizada Business Development Manager Amy Jones Marketing Manager John Smith Business Development Executives Sarah Wilson, John Smith, Alex Vincent Sales Executives Kelli, Bill, Anna Technical Head Jacob Smile Assistant Technical Head Prachi Mokashi Technical Consultants David, Robert Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Renuka Kulkarni SME-SMO Executives Gemson Research Analyst Eric Smith Circulation Manager Tanaji Fartade Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd. January, 2023 sales@insightscare.com Contact Us: Follow us on : www.facebookcom/InsightsCare/ https://twittercom/Insightscare Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - 302-319-9947 Email: info@insightscare.com For Subscription: www.insightscare.com Insights Success Media and Technology Pvt. Ltd. Office No. 22, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: 7410033802, 74100058552 Email: info@insightscare.com For Subscription: www.insightscare.com We are also available on :

Europe's Top in Healthcare

Company Featuring Person

Lisa Jones CEO | President | Co-Founder | Board of Directors 501c3

Global Goodwill Ambassadors Foundation (GGAF)

Description

Lisa Jones is committed to regaining world peace and drawing lengths to eliminate poverty and human deprivation.

Louise is on a mission to empower the health industry on a larger scale through her patient-centric approach.

Luciano is commited to making available the treatment of neurological and psychiatric disorders, to improve the quality of life of patients suffering from Central Nervous System diseases.

Micheal is an enthusiast of social care playing greater role in health care continuim through innovation and truly valuing people.

Bata is committed to bringing the highest quality homecare to those in need of it.

Louise Hampton Owner Attend2health Attend2health.co.uk Luciano Grottola CEO Ecupharma Srl Ecupharma.it Michael Harty Director Home Care Direct Homecaredirect.ie Qasim Bata Founder PBL Care Pblcare.com

Story

Bata Qim

Revoluonizing Home Care with the Blend of Arficial Intelligence & Emoonal Intelligence

We're basically using data as a form of telling paents how their life is geng beer all the me

QasimBata Founder PBLCare

foneopinedaboutwhatarethecommontraitsthatall Ileaderspossess,aconventionalanswertothiswouldbe empathy,consistencyandcredibility

Theskillsaleaderpossessesarekeytothesuccessoftheir visionwhichalsoentailscalculatedgoverningdecisions, butalsoknowshowtoseetheworldfromother's perspective.Theyrecognizeothersissuesastheirownand seekalastingresolution.Thisrareempatheticquality makesthemstandoutfromthecrowd.

Onesuchleaderis,MrQasimBataFounderandDirector ofPBLCare,amanofmanyvirtues,whopractisesthe fundamentalprinciplesofhumanityandexhibitsthe characteristicsofatrueleader,providesgenuinecarerather thanmonetarycare.

Hisventurestartedfromasimplequestionheaskedhimself "AmIstillpassionateaboutwhatIamdoing professionally?Ifnot,inwhatareasdoIhaveapassion for?"whenhewasinthefinanceprofession.

MrBatawhostudiedACCAexcelledinhisnumbersgame, butitwashispassionandempathytowardsothersthat madehimchangehiscareervision.

Mr.Bataatrueleaderwhoisararecombinationof benevolence,credibilityandinnovation,usedhisempathy toquicklyidentifyhispassioninHealthcareandtooksteps towardsrealizingitbyventuringintotheHomecare services.

Mr.BataandhisbusinesspartnerestablishedPBLCare Ltd,adomiciliarycareprovider,in2015inBirmingham. AsaFounderandDirectorofthefirm,Mr.Batais committedtobringingthehighestqualityhomecaretothose inneedofit.Tofulfilhismission,MrBataisabelieverin settinguprobustcontrolsandinvestingininnovativeways tomoveforwardwithtime.MrBatahasbeenmakingthe bestuseoftechnologicaladvancesanddataanalysis,which healreadyhasexpertiseinfromhiscareerinthefinancial world.

Through this story, we will get to know more about Mr. Qasim Bata and his mission to transform the way homecare is provided.

SharingtheVisionBehindPBLCare

Worldwide,theoldagepopulationhasbeenrisingrapidly andPBLCarehasadifferentapproachtodealwiththe transformationrequiredinthehealthcareindustry,amethod thatexpandsthefocusfromcareandcuretovitalityand wellbeing.

Withage,thehumanbodydoesn'talwaysperformtasks independently.Suchindividualsneeddedicatedhealthand personalcareservicesfromthecomfortoftheirhome.

Additionally,homecareisdemandedbyotheragegroups too,forvariousreasons,amongwhichthemajoroneisthat everyonelikestheirhomespacebetterandaremore comfortabletherethananywhereelse.AndMr.QasimBata, throughPBLCare,isdeterminedtomeettheseneedsby offeringthebestpossiblesolutions.

Mr.Batashareshowhegotinspiredtoventureintothe homecareindustrysaying,"Istudiedaccountingand finance,andthenIdidmyACCA.I'machartered accountantbyprofession.Iusedtoworkininvestment bankingatDeutscheBank.Aboutsixyearsago,Idecided withmybusinesspartnertoopenahealthcarefirm,whichI did.

Mr.Batabuilthisbusinessaroundanindustrythatheloved andonethathenoticedrequiredreform.Thesystems, policies,infrastructure,andlackoftraininggiventocarers wassomethingthathadbeenmissing,whenIenteredinto thisfield,Irecognisedtheimportanceofsuchandhowto addvalueandcreaterobustinnovativetechnologies. Technologieshelporganisationsbecomemoreinnovative, competitiveanddifferentiatedwhichleadstotheoutputof moreusefuldatathatbenefitstheindustry

Furthermore,describingthestrengthsofPBLCare overtheothermarketplayers,hesays, "I wanted to be unique. What I did is I added technology as well as worked with other universities. I created bespoke systems which allowed us to make sure that the staff and the patients were looked after at all times."

"Now,youmayormaynotbeaware,buttheway thecontractsworkshere,you'reonlyallowedtogo inatasettime.But,whatdoyoudoifthepatientis aloneallnightandthere'snobodythere,andthey've gotdementia?Ifmycaregiverwasgoingat10:00 o'clocktonight,inthemornings/hewouldarrivenext morningat7:00.Butwhatisgoingtohappeninthose ninehours?Whatwewilldoisaddsensorstothe house.So,iftheyweretofallonthefloor,wewould knowstraightaway,andwewouldalertambulance services.Thisisallbespoketechnology,whichhasbeen createdbymeandwithotheruniversitiesandstaff."

UsingDataasMotivation

Dataisavitalparttothesuccessofanybusiness.It allowsorganisationstoestablishbaseline,benchmarks andgoalstocontinuetodevelopandgrowwiththe currentmarket.

Europe's Top 5 Influenal Leaders in Healthcare

Withhisexpertiseinnumbersandacumenfortechnology, hestartedmaximizingtheuseofitthroughdifferentmeans, withtheendgoalofimprovingpatients'health.Hesays,"I startedconnectingandpartneringwithuniversitiesanddata analystswithoneobjective:ifwegetallthisdata,howcan weanalyzeittoseewhatwecandoandhowwecan improvethepatient'slife?"

PBLCarekeepstrackofeverypossibledatapointaboutthe patient'shealthsothatlateranalysiscanbedoneonthe patient'sconditionandworkonimprovingitifthereisany lack."TheysaywehavemoredatathanGoogle,"jokesMr. Bata.Hecontinues,"Butthepointis,havingdatarecordsis reallyuseful.Oursystemwilltellme,forexample,ifthe patienthasnotemptiedtheirbowels.Iftheyhaven't,thenI willknowthecauseusingdatapointslikeiftheyhave takenthemedicationornot,orbecausetheyhavenotslept properlyatnight,orbecausetheyhavenothadtheright food.Anditgoeson."

"We're not just providing a care service; we're providing a full holistic service."

Additionally,tomakebetteruseoftechnologyanddata, PBLCareprovidedpatientswithaFitbit."Wegaveour patientsFitbitswherewewouldsetthemtargetsandsay: Thismonthyouwalked1,000steps;nextmonthwewant youtowalk1,200steps.Thisishowwe'regivingthemthe motivation."

"We're basically using data as a form of telling patients how their life is getting better all the time," adds, Mr.Bata.

UtilizingtheExpertisefromFinanceinHealthcare

Mr.Bata,beingfromthefinanceprofession,knowshowto bestutilizedataandnumbers.Itisexactlythekindof knowledgeheisimplementingatPBLCare.Uponasking aboutthebenefitsofhisformerprofessioninfinanceinhis currentsector,hesays,"Ithinkwhatitmeansisthatwhen youcomefromnumbers,youunderstandhowyouneedto settargets.Youunderstandthatyouneedtohitacertain target,oryouwanttomakesurethatyougetthebestoutof theindividual."

"Now how can you get the best out of an individual? By sitting with them, setting targets with them and slowly, with time, they become so independent. We set realistic achievable targets, that motivate them and encourages them to strive towards their ultimate potential.

We are clear in our communication, we encourage a positive mindset, we invest in their development."

Fromhisexperienceinbanking,onethingMr.Batahas realizedis,"it'sallaboutcreatingnewsystems."He explains,"Whatwedidiswecreatedabespokesystem whichbasicallyallowedustopluginstraightwiththeother emergencyservices.So,whensomebodyhasafall,trip, etc.,eventhoughourcarersarenotthere,oursensorsare there,collectingdata,whichtriggersusifsomethingis goingtohappen,somethingwillhappen,orsomethinghas happened."

Real-TimeUpdate

Mr.BataexplainshowPBLCarehasapproachedreformto createmoreinnovativeandeffectivewaystodeliver servicesinagingsocieties

Careservicesimprovewhenhealthprofessionalsandcare workershaveimmediateaccesstoinformationonthe patientstheyservetocoordinatedelivery.PBLCare continuouslydevelopsITsystemsthatsupportpersonalised servicedelivery.Theneedsofeachofthepatientsmustbe identified.Thesystemmustworkhorizontallyaswellas vertically.Patientshavedifferentrequirementsdepending ontheirprogressionandimprovementwhichneedtobe monitoredtoensuretherighttreatmentsaregivenatthe presenttime.Theinformationcontainedwithinthesystem mustalsobeaccurate,instantaneouslyupdated,and available.

"Innovation is key in healthcare and technology because if you could put them together, literally, you could save people's lives," saysMr.Bata.

Mr.Bataiscommittedtodrawingeverypossibleadvantage fromthecurrentdigitizationtrendatPBLCare.Thefocus isgiventoimplementingtechnologysolutionsthatprovide real-timeupdates.

When you are young and dynamic, you want to change the system. You want the system to work in a beer way.

Mr.Batamentions,"IfIwantedsomeonetolookaftermy mother,butIwaslivingsomewhereabroad,Icouldstill tracktheprogressofmymother'shealthcare."

Headds, "Our digital system will allow the next of kin, to be in another country but also to know what their loved one has eaten in the day, how the morning call went, how their afternoon went. Which carer attended the visits? What was their mood? Everything is digitally one-time shared."

Mr.Bataexplainsthetechnologysolutionfurtherandsays, “It'sanappthathasaGPSconnection.Andifyougotoa patient'shouse,theywillhaveabarcode.So,whatthecare staffhavetodoisscanthebarcodeusingtheirphone.Itwill tellmeintheofficethatthey'veloggedin.So,theyareat thepatient'shouse."

"Becauseusually,whatusedtohappenwithalotofpatients —thecarerswouldn'tgoontime,andthenthepatients wouldcallandsay:'Staffhasn'tturnedup.'That'snotgood service.Wewantedtoprovideaservicewherewecouldget real-timeupdatesaboutourcaregiver'slocationsand providethesameupdatetoourpatients."

PrioritizingQualityOverQuantity

ForMr.Bata,whenitcomestointroducingnewservices, managingtheincreasingmarketdemands,orgaining profits—onethingthattrulycountsis improving quality at all times.PBLCareisopen-minded,withyoung, enthusiasticpeopleatitscore.Itgladlysharesinformation anddatainsightswithotherindustryplayerswiththegoal ofimprovingtheindustryasmuchaspossible.

Mr.Batasays, "If we could work in partnership, we could overcome the whole hurdle of ensuring that the other person is safe. Because our end goal is not a financial goal, our end goal is to make sure we can make someone's life better."

Headds, "For PBL Care, quality service matters over quantity. I could go for quantity right now. There's no problem with that. But then that will make our services less efficient."

"We have a five-star rating almost everywhere. I don't want that five-star to become less because we're picking quantity over quality. I think the most important thing is that—the patient should always be treated with dignity and the highest quality of care should always be provided to them. This is the foundation of homecare services," explainsMr Bata.

OnPBLCare'srevenue-earningmodel,Mr.Batamentions, "Ourinnovativecareservicepackageshelpusgainour revenues.Wereinvestasmuchaspossibleinupgrading ourselvestoimproveourbusinessandrecognitionfor quality."

Furtheringhisinputs,heshares, "Once you are content, then it's not money that drives you; it's legacy, quality, it's what can I do differently? People are driven by different things. I'm driven by how PBL provides stand-out solutions. What can we do differently? How can we use technology and data to improve our healthcare industry."

RisingAboveTheChallenges

Mr.Batafeelsthehealthcaresectorneeds proactiveleadership.Hefeelsthatwithout it,thesystemwouldnotmakesignificant progress.Hesays,"Inordertoprogress andbethebest,onealwayshastobea proactiveleader.Inmyopinion, healthcareleadersneedtobemore proactive.I'llbehonestwithyou.We needmorenetworkingsessions,and ratherthanworkingascompetitors,we needtobeworkingaspartners."

"When you are young and dynamic, you want to change the system. You want the system to work in a better way," he expresses.

Mr.Bata'spassionforchangingsystems helpedhimtofindthebestpossiblesolution thatwouldmaximizetechnologyintegration anddataanalysis.Heelaborates, "We created a unique system, which was programmed via Microsoft PowerBi, which allowed us to analyse

Innovaon is key in healthcare and technology because if you could put them together, literally, you could save people's lives.

data and the system in such a way that gave us a full analysis of the patient's condition."

AnotherthingwherePBLCareislookingforprogressis goingintomorecontractsanddifferenthealthcareservices. Inordertoexpandintomorecontracts,thefirmis strugglingtofindtherightstaff.Toovercomethis challenge,Mr.Batasays, "We've started to employ nurses and healthcare staff from abroad and bring them here on a full-time basis. What this means is that they have a fiveyear visa. Once they have a five-year visa, after the fifth year they can apply for residency. What we do is provide a full support system, so, we'd provide them with a place to live, pay for their visas, and make sure they have all their necessities ensuring a smooth transition for them."

Moreover,thechallengesoftheCOVID-19pandemicdid notstopPBLCarefromprogressing.Infact,iteffectively addedmoreservicesunderitsumbrella."Wewerecalling allpatients.Weweren'tgettingpaidbythecontract provider.Butwhatwewouldstilldoiscallourpatients;we wouldprovidethemwithextrafoodiftheirnextofkinwas unavailable.Iftheirgrocerieswererunninglow,wewould takethatintoourownhands.There'salotofsupportwe providedduringthistimethatothercompanieslearntfrom. Wehadhospitalsthatwoulduseusasarapiddischarge line,"expressesMr.Bata.

DrivenByPassion

Changingprofessions,launchinganewventure,ordiving intosomethingcompletelydifferentisnosimpletask.Like everyotherentrepreneur,Mr.Batatoohadtomakechoices andtoughdecisionsduringtheearlydaysofthefirm. Hefoundsupportfromhisparents.Theydidaskhimthe usualquestionseveryconcernedparentwouldask,like, 'Areyousureaboutthis?Areyousureyouwanttoquita goodjob?'However,theyalsogavememuch-needed motivationandtrustbysaying,'Look,attheendoftheday, it'suptoyou'"assertsMr.Bata.

Thenextpersonwhoplayedamajorsupportingrolein realizingMr.Bata'svisionwasnoneotherthanhisbusiness partnerinthefirm,Mr.MohammedLalji."Hewasthere throughout,andhealwaysbelievedinmeandencouraged methroughout."

"Healwayssaidtome:'Look,ifyouthinkitisright,we willdoit.'AndIthinksometimesit'ssoimportantjustto havesomebodythat'sbackingyou,thatmakesyouthink: Actually,youknowwhat?I'vegotsomebodyherethat's reallysupportivetowardsmyvisionsforthefirm," expressesMr.Bata.

Additionally,stayingtruetohispassionhelpedMr.Bata gaininnersatisfaction."This was a big jump for me. It was a big leap for me. But at the same time, I knew my heart was in this, my inner satisfaction was more important." explainsMr.Bata.

SharingtheBeneficialAdvice

Whenaskedwhatadvicehewouldliketosharewith buddingentrepreneursintheindustry,Mr.Bata advises—always know their passion and then follow it truthfully. Hesays,"Becausewhenyouhaveapassionfor something,yourmindsetworksinawayofquickly establishingyouridentityinthemarket.Withoutpassion, thepathwillbeverydifficult."

ThesecondpieceofadviceforyoungaspirantsfromMr. Bataistohaveanever-give-upattitude.Accordingtohim, thisattitudehelpsagainstalltheoddsandnaysayers.It helpsentrepreneurscombinetheirpassionswiththeir determinationtoputnegativitybehindthemandkeepon progressing.

Andlastly,histhirdpieceofadviceforthemisto "talk about your services, talk about your branding, always talk about it, because you are your brand, you are your company An entrepreneur is the brand, if that makes sense."

"Make people aware. Talk positively Attend networking sessions. Make sure people know who you are, what you do, and why you're different. I think that's another thing. Connect, networking, working partnerships," headds.

TowardsaBrightFuture

SpeakingaboutthefuturegrowthplansofPBLCare,Mr. Batasays,"Wehaveafive-starNHSratingaswell.We workindifferentcontracts.We'respreadoutnationwide. We'respreadingaswego."

We're not just providing a care service; we're providing a full holisc service.
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Lisa Jones

BuildingaBetterWorldwithPeace,SafetyandSecurity

Theeraofthetwenty-firstcenturyhasredefinedthe ideaof"world peace."Despitebeinginthemidstof geostrategicuncertainties,international governmentsfacechallengesofsatisfyingbasicneeds whichshouldbeaddressedwithgraveattention.

"Truepeacecanonlybeachievedwhenpeoplehaveenough toeatandlivedecently,"aspertheWorldAffairsreport. Foreliminatinghumandeprivationandpoverty,theissue mustgohand-in-handwithattemptstoimprovehealth,seek economicgrowth,andreduceinequality

InalignmentwiththeUnitedNations'17Sustainable DevelopmentGoals(SDGs),theGlobalGoodwill AmbassadorsFoundation(GGAF),anon-profit humanitarianorganizationstrivestochangethelivesof peoplegloballyandattainworldpeace.Withthesupportof itsglobalhumanitarians,GGAFaddressesreal-life problems,servingseveraldisadvantagedpartsoftheworld.

LisaJones,theCEO,President,Co-founder,andBoard ofDirectors501(c3)atGGAF,redirectsitsoperationsin accordancewithattainingworldpeace.

Below are the highlights of the interview

Lisa,kindlybriefusaboutyourselfandyour professionalmilestonessofar.

AstheCEO&Co-FounderofGlobalGoodwill AmbassadorsFoundation,anon-profit501(c3) humanitarianorganizationwithover19,000peopleinover 215nationsandterritories,Ihavebeenadvocating solidarityandgrowthforabetterworldforall.

Mybeliefisstronglyuprootedineducationforall,tohelp withsustainablecareers,endgenderbiasandhelpend domesticviolence.Atpresent,Ihavebeenvolunteeringat domesticviolenceshelters,mentoringstudents,andhelping tofeedthehomeless.Inaddition,aspartofmy humanitarianwork,I'malsoamemberofUNWomenand

UN-USA,workingonthemostpressingissuesourworldis facedwith.

Whathasbeenyoursourceofmotivationinclimbing theladderofsuccess?

Beingaself-motivatedleader,gettingmyjobdoneiswhat motivatesme.Workingwithandtrainingothersisalsoan inspiration,asIbelieveinlearningsomethingnewevery dayandpassingmyknowledgeontoothers.

Throughmynon-profitrole,helpingpeopleinneedisone ofthestrongestmotivationsforme.Intimesofchallenges whenonehastowalkawayfromthingsand/orset boundaries,Ihavelearnttoneverquit.Withthismindset, I'mabletoleadtheorganizationtowardssuccesseachday

PleasetellusabouttheGlobalGoodwillAmbassadors Foundation.Whatweretheideasanddevelopmentsthat ledtoitsinception?

GlobalGoodwillAmbassadorswereoriginallyfoundedby RichardDiPillaasameansforpeopletomeetotherswith

Rightnow,theworld isgoingthroughahunger crisisorfoodinsecurity.Thisis aworldwideissue,andweare helpingkeepfoodontheshelves atfoodbanksandshelters.
January 2023|20|www.insightscare.com InterviewWithInsightsCare
Wedrivethistosuccess byactivelylisteningtoone anotherandthrough teamwork.
LisaJones CEO|President|Co-Founder| BoardofDirectors501c3 GlobalGoodwillAmbassadors Foundation(GGAF)

thesamehumanitariancauseandhopefullyfindawayto worktogether.WhenIjoinedthere,IbecamethefirstUSA ChairandquicklyrosetobecomeaPresident.

In2019,RichardandIfelttheneedtoregisterfornonprofitstatussowecouldhelppeoplewithfunding.Hence,I decidedtoregisterusinthestateofMinnesota,USA,where Iamcurrentlyresiding.Atthispoint,Ibecameco-founder ofGGAF,CEO,COO,Publisher,andCo-Founderofour learninginstitute.

Fromhelpingpeoplemeetotherswithsimilarcauses, GGAFasanon-profitcanhelpotherscollaborateandwe do.Butwenowhavetheabilitytomakeabiggerimpactby fundingorphanages,menstrualcampaigns,printingfor ChrissySykes'childabusepreventionprogram—My Body is My Body —andmore.

Whatareitscorevalues?Howareyoudrivingitto achieveitsmissionandvisionstatement?

Ourmissionistoutilizeourfamilyofglobalhumanitarians tosolvereal-lifeproblemsinthemostdisadvantagedparts oftheworld.Wearehands-onatthegrassrootslevelto assistwomen,children,thehungry,thehomeless,and disadvantagedpeople.

Ourvisionisthat,throughourprograms,wecanhelpto reducedisparitiesinaccesstoeducation,alleviatehunger andpoverty,endhomelessnessandincreasesustainability inmanyareas,suchaspreventingchildabuse,climate change,takingcareofourenvironment,helpingthosein needtofindawaytomakeasustainableliving,allwhile addressingtheentire17UnitedNationsSDGs.

Whatareitskeyofferings?Howareyoudrivingit towardstheorganization'ssuccess?

Ourkeyofferingsincludefunding;freeeducation; collaborationonprojectsaroundtheworld;andthe Ambassadormagazine,whichisopentoGGAstoshowcase theirwork.WealsoworkwithChrissySykes'childabuse preventionprogram,whichhasbeentaughttomorethana millionchildrenaroundtheworld.

Rightnow,theworldisgoingthroughahungercrisisor foodinsecurity Thisisaworldwideissueandweare helpingkeepfoodontheshelvesatfoodbanksandshelters. Wedrivethistosuccessbyactivelylisteningtooneanother andthroughteamwork.

CouldyouelaborateontheGGAFLearningInstitute andhowitisempoweringtheyouth.

Inmanycountries,eithercollegeisanexpensive involvementthatiscost-prohibitiveorthereisnoschool nearby Weofferawayforindividualstotakecourses throughourGGAFLearningInstitutethatarevitaltoanyof theworktheydo,includingcriticalthinking,business ethics,andmore.

Thisempowerseveryonebyshowingtheir'continued education'ontheirresumewhiletheylearnnewmaterialor freshenupinareas,theymaybeeducatedin.Italsoliftsthe person'sspiritswhentakingourclassesandgivesthema senseofself-worth.

Whatstrivedyoutowardscreatingaglobalimpactand changingthelivesofmanyothers?

Theoutcomewehopeforis"worldpeace."Wefeelthat teachingothersaboutdifferentcultureshelpsthem understandandacceptothersforwhotheyare.Weareone world,andit'ssomethingwetrytoteachinGGAF We believein"beingthechangewewanttosee."

WebelieveinhumanrightsandworktowardtheUNSDGs onadailybasis.Educationisthekeytospreadingourarms aroundtheworldandtakinginthebeautythatevery countryhastooffer

Wealsohavea"YouthLeadership"programrunningwhere studentshavetakenthreeclassesandarenowworkingon projectsoftheirchoiceintheareasofcommunity,children, andtheenvironment.Thisisalongprogramandwewant thistobeoneofthefirstthatgetsyouthexcitedand involved,andtheywillpasswhattheyhavelearnedtoother youthintheircommunity.

Whatarethefuturegoalsforyourfoundation?Howdo youenvisionupscalingitsoperationsandreachin2022 andbeyond?

TheGGAFLearningInstitutewillcontinuetogrowas moreclassesareadded.TheAmbassadorhelpswith fundingasweallowadvertisingforadonationrate.Isee bothoftheseareasbeingthekeystoourgrowthin2023.

Ourgoalistokeephelpingasmanypeopleaspossible.We willbeextendingourreachfordonationsbeyondLinkedIn andusingothermethodsforfundraising.Wehavesetnew goalsforfundraisingandnowthattheCOVID-19concerns aresettling,GGAFwillbeplanningmorein-person fundraisers.

January 2023|22|www.insightscare.com

Transformational How the Leadership Approach Reshape the of Future Europe's Healthcare Niche

Thetransformationalleadershipapproachpromotesa cultureofcontinuousimprovementandinnovation inEurope'shealthcaresector,whichleadstothe creationofnewandmoreeffectivewaysofdeliveringcare. Thisapproachencouragesleaderstochallengethestatus quoandseekoutnewandbetterwaysofdoingthings, helpingtodrivetheadoptionofnewtechnologiesandbest practicesintheindustry.

Thisisparticularlyimportantinthehealthcaresector,where staffisoftenundersignificantstressanddemands,and burnoutratesarehigh.Byfosteringapositivework environmentandprovidingopportunitiesfortheteamto growanddevelop,transformationalleadersarehelpingto increaseemployeeengagement,motivationandjob satisfaction,whichultimatelyleadstoimprovedpatient outcomes.

Transformationalleadersalsorecognizetheimportanceof creatingasharedvisionandasenseofpurpose,whichis essentialinbuildingastrongandcohesivehealthcareteam. Byaligningthegoalsandobjectivesofeveryoneinthe organization,transformationalleaderscanfosterasenseof unityandcollaborationandpromoteacultureofcontinuous improvement.

UnderlyingStructalStrengths andWeaknesses

Europehasmanystrengthsto buildontosucceed.Ithasa largesetofvitalincumbent industries;manycompaniesand SMEsareleadersintheirfield, andEuropeenjoysanincreasingly vibrantstart-upscene.Itseconomy isinnovationandknowledgebased24,withhigh-qualityeducation andresearch,firmpublicservices,the world'slargestsinglemarketarea,andan overallpredictableframeworkofrule.

Fortechnologiesthatrequirelarge-scaleinvestments, eitherforthetechnologytomatureorforadoptionatthe companyleveltobeworthwhile,actingattheMember Statelevelcouldbedetrimentaltocross-borderroll-out. Atthesametime,thefundsattractedcouldbeinsufficient.

Furthermore,askillsgapiswideningacrossEurope, betweentheemergingdemandsofthefuture,thedigital labormarketandthepresentationskillsofworkers,and

A Novel Perspective
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betweenworkerswithandwithoutthepropereducationand skillset.

IdentifyingtheGapsinDigitalMarket

Despiteitsachievements,iftheEUistoachieveits ambitioustargetsforthedigitaleconomyandsociety, severalgapsremaintobeaddressed,asidentifiedina comprehensivereviewoftheDigitalSingleMarketstrategy performedwithinthescopeofthisstudy.

Itwillremainaprioritytoacceleratemarketintegrationand harmonization,continuingwithastrongfocusoncreatinga levelplayingfield,buildingagenuinesinglemarketfor digitalproductsandservices,andbuildingonexisting policies.

Firstly,thereisalackofcommonstandardsfordataand interoperability,aswellasalaginnext-generationdigital infrastructure.Secondly,regulationofthedigitalsectoris notfullyharmonizedacrosstheMemberStates(especially foremerging,high-impacttechnologies),whichrisks hinderingtheDigitalSingleMarketintheEU.Somepieces ofregulationcanriskstiflingearlyinnovationifnotadapted tothespecifictechnologycontext.

Thirdly,theEUisfacingaskillsgapforcitizens(basic skillsforthegeneralpopulationandworkforce)and advanceddigitalpractitioners,particularlyindigitalskills. Fourthlyandfinally,Europeisbehindoninnovationfor newhigh-impacttechnologies,bothintermsoffundingand intermsofworldwidecentersofexcellence(CoEs)around specifictechnologies

GlobalPositionofEuropeinDigitalSolutions

Digitalsolutionsareinherentlyborderless,themarketis global,andthecompetitionisintense.Evenmorethan traditionalgoodsandservices,manydigitalbusiness models,suchasplatformsorcloudservices,benefitfromor requireacriticalmassofusersandoperateatalargescale thattheyareglobal'winner-takes-all'businessmodels.

Capturingthetotalvalueofthedigitaltransformationhence requiresadoptingandimplementingdigitalsolutionsand establishingastronginternationalpositioninthedigital valuechainthroughworld-leadingdigitalresearchand companies.

Europehasastrongstartingpointinmanyareas.Still,itis alsolaggingbehindotherregions,notablytheworld'stwo largestnationaleconomies,theUSandChina,whichboth heavilyinvestintheirdigitalfuture.Thetwoeconomies appeartohaveaheadstartindigitaluptakeandinvestment. Europeonlyattracted13percentofglobalventurecapital andcorporatefundingin2019.

DigitalPolicyofEurope

Recognizingthecrucialimportanceofthedigitaleconomy andtheneedforactionattheEuropeanleveltostrengthen thepositionoftheUniononawiderangeofdigital dimensions.Asof2015,theCommissionputforwardan ambitiousdigitalpolicytobreakdowndigitalbarriers withinEuropeandestablishEuropeasaworldleaderinthe digitaleconomy.

The 2015 Digital Single Market strategy was structured around three objectives:

- Betteraccessforconsumersandbusinessestoonline goods;

- Therightenvironmentfordigitalnetworksandservices toflourish;and

- Maximisingthegrowthpotentialofthedigitaleconomy.

The 2020 Shaping Europe's Digital Future strategy's vision further states that

- Peoplemusthavetheopportunitytodeveloppersonally, tochoosefreelyandsafely,toengageinsociety, regardlessoftheirage,gender,orprofessional background;

- Businessesneedaframeworkthatallowsthemtostartup, scaleup,poolandusedata,innovateandcompeteor cooperateonfairterms;and

- Europemustchoosetopursuedigitaltransformationinits way.

To sum it up,

Thetransformationalleadershipapproachisreshapingthe futureofEurope'shealthcaresectorbypromotingamore patient-centered,innovativeandefficienthealthcaresystem. Thisapproachishelpingtodrivecontinuousimprovement, increaseemployeeengagementandsatisfaction,and ultimatelyimprovepatientoutcomes.

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One of the main areas that Attend2Health addresses is musculoskeletal pain. By having Chiropractors, Osteopaths and Physiothera pists, there is a wealth of knowledge to use to help the patient. In addition, Attend2Health also conducts several wellness interventions such as Pilates, Yoga, Indian Head Massage, Tai Chi, Fitness and Rehabilitation. Once a patient is in less pain and is improving, part of their rehabilitation could include going to a pilates class or learning Tai Chi.

January 2023|28|www.insightscare.com
Louise Hampton Chiropractor and Owner Attend2Health

Europe's Top 5 Influential Leaders in Healthcare

Louise Hampton

An Empathetic Leader Focused on Providing Quality Care

Inspiredbythecausetohelppeoplebyprovidingthe

bestpossiblecaretopatientsthroughanevidencebasedpracticeemphasizingqualitycare.Louise Hampton,theChiropractorandOwnerof Attend2Health,leadsanentireteamofNutritional Therapist,Hypnotherapists,Chiropractors, Physiotherapists,andrelatedprofessionalswiththeaimof providingthebestpossiblecaretopatients.

AtAttend2Health,Louisefirmlypromotesevidence-based practicewhileemphasizingqualitycare.Alongside treatmentprograms,hercompanyalsoindulgesinactivities suchasyoga,taichi,andIndianheadmassage,promoting wellnessandsupportingrelaxationamidstpain.

Let’s dive in to learn more about Louise's journey to wellness.

Brieflytellusaboutyourselfandshedsomelighton yourjourneyasaChiropractorandOwnerof Attend2Health.

AftergraduatingfromtheUniversityofSouthWalesin 2004,IstartedaclinicwithafriendinBirmingham. Simultaneously,IalsoheldachairattheBritish ChiropracticAssociation's(BCA)Councilandbecamea FellowoftheBCA.

Afewyearslater,IhadrelocatedtoBuntingfordwithmy husband,Dominic.Ifoundashopupforrenton BuntingfordHighStreetin2007andthoughtitwouldmake agoodclinic.Gradually,thenumberofpractitionersthatI hadattheclinicgrew.InSeptember2020,Iwasstruckby anopportunitytorelocatetheclinictomoreextensive premises,butitwasascarytimeastheglobaltragedyhit theground.However,Idecidedtomovetothenewer locationasmorespacemeantmorepractitionerscouldwork together

Tellusaboutthecoreservicesthatyouprovideat Attend2Health.Whatistheperspectivebehind consideringtheseservicesaspartofAttend2Health? Howdoyouensurethatyoufollowanevidence-based approachwhenservingpatients?

OneofthemainareasthatAttend2Healthaddressesis musculoskeletalpain.ByhavingChiropractors,Osteopaths andPhysiotherapiststhereisawealthofknowledgetouse tohelpthepatient.Wecanalsoaddresstheirmentalhealth withaCounsellorandHypnotherapist.Itisaone-stopshop forhealthcare.

Inaddition,Attend2Healthalsoconductsseveralwellness interventionssuchasPilates,Yoga,IndianHeadMassage, TaiChi,FitnessandRehabilitation.Onceapatientisinless painandisimproving,partoftheirrehabilitationcould includegoingtoapilatesclassorlearningTaiChi.TaiChi isverygoodathelpingsomeonerelaxandisaverygentle exercise.

Inwhatwaydoyouconsidertechnologicaladvancesto beapathwayinconductingyouroperations?

Attend2Healthallowspatientstobookonlinewithquitea fewofthepractitioners.ItsprivateGPusesalotof technology,includingPRPtohelpwithhairlossand ThermaVeintogetridofblemishesontheface.

Whatendeavorsareyoucurrentlypursuingtoimprove yourservicemeasuresforhealthcareclients?

Wearecurrentlyexpandingthenumberoftreatmentrooms wehavebydoinguponeoftheroomsupstairsandare lookingatthepossibilityoftakingonmorepractitioners, suchasaspeechandlanguagetherapist.Wearealso lookingatdoingmorecoursesattheclinic.

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Whataresomeofthechallengesyoufacewhen conductingyourday-to-dayresponsibilitiesat Attend2Health?Howdoyouturntheminto opportunitiesforgrowth?

Byrunningsuchalargebuilding,wedohavethechallenge ofhighheatingcosts.Eachradiatorhasathermostatonit, sotheradiatorsareonlyonwhensomeoneisintheroom. Wearealsoputtinginsomesecondaryglazingatthefront tolimitheatloss.

Whatadvicewouldyouliketogivetobudding entrepreneursandenthusiastswhodesiretoventure intothehealthcaresector?

ApieceofadvicethatI’dliketogivetobudding entrepreneursandenthusiastswhodesiretoventureintothe healthcaresectoris—aswithanybusiness—itisessentialto researchandhaveabusinessplan Thisensuresthatyou canaffordtherentandothercostsassociatedwithrunninga business,asitissurprisinghowtheyalladdup.

Whataresomeofthetestimonialsorrecognitionthat accuratelyhighlightyourpositioninthemarket?(If available/permissible).

"Iwenttoseeachiropractorforbackpain.Thestaffwere lovelyandveryattentive.Iwasmadetofeelwelcomeand ateaserightaway.Verythorough,andasIrequireda secondappointmentwithinaweek,thelovely,helpfulstaff squeezedmeinattheendofthedayandstayedalittlelater Iwouldrecommendit."

"Hurtbackandahecticweekcomingupanddidn'tneed backache;Louisesawmeverypromptly,andthenby Rhiannon,theybothgotmeuprightandwalkingvery quickly,verypromptfirstappointmentandlotsofadvice."

January 2023|30|www.insightscare.com

Hlthre Leaders Technologies on Influce of

Duringtheeraofglobaluncertainty,the healthcareindustry,despitefacingnumerous challengesandovercomingcolossalobstacles, haspaveditswaythroughcollaborationaccompanied byinnovation.

Theinfluenceoftechnologyonhealthcareleadersis significant.Integratingtechnologyintothehealthcare systemhasledtomanybenefits,includingimproved patientoutcomes,moreefficientuseofresources,and betteraccesstoinformation.

However,healthcareleadersmustalsobepreparedto addressthechallengesthatarisefromtheuseof technology,suchasdataprivacyandsecurityconcerns, resourceallocation,andworkforcedevelopment.To effectivelyleadinarapidlyevolvinghealthcarelandscape, leadersmusthaveastrongunderstandingofthecurrent stateoftechnologyandbeabletoanticipatefuturetrends andinnovations.

Technologyintegrationintothehealthcareindustryhas profoundlyimpactedhealthcareleaders,affectinghowthey makedecisions,manageresources,andprovidecareto patients.

So, without further ado, let's delve right in and learn more!

AccessCostsandEffectiveness

Asciencethatisconstantlyevolving,medicineisbasedon bothtraditionanddiscoveries.Inaddition,thisindustryhas amuchmoresignificantimpactonpeople'slivesthanmost othercorporatesectors.Whenaskedabouttheirhealth, mostpeoplemaythinkofarecentkneeinjuryoralongtermhealthissue,buttheyaremorelikelytomentiontheir healthinsuranceandhealthcareexpenses.

Thereisnodenyingthesizeofthehealthcaresector.By 2028,theglobalhealthcaremarketisexpectedtoreach $665.37billion,predictsVerifiedMarketResearch.The

TenilAes
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CentersforMedicareandMedicaidServicespredictthat nationalhealthcarespendingintheUnitedStateswillreach $6.2trillionby2028,or$4.1trillionin2020,or$12,530 perperson.Andtechnologicaladvancementisthemain factordrivingtheincreaseincurrenthealthcarespending.

RisetotheChallenge

Medicaladvancementscreateadditionalareasof responsibilityforhealthcareleadersandadministrationin additiontochancestostreamlineormakehealthcare deliverymoreefficient.

Inthewakeofthecoronaviruspandemic,twoareasof healthcareinnovationhavedrawnconsiderableattention. Thesetwoareasare:

Accelerating digital adoption -Thehealthcareindustryhas traditionallylaggedinthisarea,buttheepidemichas pushedittoadoptnewtoolsandtechnologies.Usingvirtual appointments,providersquicklyexpandedtheirofferings andsaw50to175timesasmanypatients.Theyhavealso improvedtheirdigitalcommunicationproactivity

Future-oriented workplace -Thepandemichashighlighted howmuchhealthcarecanbeprovidedvirtually,including virtualtreatment,remotepatientmonitoring,andvirtual teamworkforworkersinthemed-techandpharmaceutical sectors.

CostsofInnovationandCollaboration

Healthcareindustryleadersmaybemoreawarethanmost thatCOVID-19createdaneedforspeed.Still,theyalso understandthatmaintaininganenvironmentthatvalues innovationandchangerequiresresourcesliketime,money, patienceandbrilliance.Businesstransformationsnever occurallatonce.Creatingagreatindustry,organization,or teamtakesmorethanonegoodinnovationoraluckybreak. Innovativegrowthisagradualprocessrequiringpatience, effort,teamwork,andpurposefulactiontoreachthedesired outcome.

High-caliberexecutivesemphasizingtheircompany's fundamentalstrengthscanhelporganizationsgetthrough anycrisisandultimatelyrealizetheirfullpotentialby placingtherightpeopleintheappropriateplaces.

AWaveofPossibilities

Thehealthcaresectorisexperiencingrapidinnovationand transformation,whichpresentsarareopportunitytomake significantstrategicadvancements.Givenhowquickly thingshavechangedlately,thehealthcareecosystem's variouscomponentswilllikelyfunctionsubstantially differentinthecomingyears.

Trainingpersonneltoutilizethenewtoolsandusethemin waysthatkeeptheneedsofpatientsandcarersinmindwill becomemoreandmorecrucialinthehealthcareindustry Evenwhileyoumustbeabletoactivatethecameras,itmay bemorevitaltosupporthealthcareprofessionalsasthey guidepatientsthroughanovelandoccasionallychallenging waystointeractwithmedicalprofessionals.

Itwillbecriticalforhealthcaremanagersinapost-crisis environmenttoevaluatehowinnovationcannotonlyfix problemsbutcanalsodosoinwaysthatproduceamore effective,efficient,andfairhealthcaresystem.

Examplesofinnovativehealthcarethinking

Cloud-based CPAP monitoring:Tobetterservepatients duringthepandemic,ventilationdevicemanufacturer ResMedacceleratedtheEuropeanreleaseoftheirpatient datamanagementprogramAirView.Dataissentto healthcareworkersthroughthecloudbyAirViewusing cellularchipsinCPAPmachinesandventilationequipment.

3D Printed Nasal Swabs: To alleviateaglobaltesting supplyshortfall,AI(artificialintelligence)softwarestartup Axial3D3DprintednasalswabsforCOVID-19tests.This methodpreservedsamplesmorethoroughlythan conventionalswabswhilebeingpracticalandquickto create.

To conclude, Technologyhasprofoundlyimpactedhealthcareleaders, providingthemwithnewtoolstoimprovepatientcareand streamlineoperationsbutalsorequiringthemtonavigate newchallengesandresponsibilities.

January 2023|34|www.insightscare.com

HARTY

Changing the Carer Dynamics

Inanindividual’sendeavorstoleadasuccessfullife,it isimportanttonotethat,itisnotonlytheshipthatis helpingtosailbutalsotheotherfactorsatplay supportingthisjourney Thisistruenotjustforpersonal growthbutalsointheworldbasedonitssocial relationships.Inthissetup,ifoneistheconsumer,theother isthebenefactor

Whilethefacilitatorisoftensupportedinvariousforms,the otherparty’sneedsarefrequentlyneglected.Tolivein harmonyandcontinuetorunthewheelsofprogression,the issuesoftheproviderhavetobeaddresseddiligently, especiallyinthehealthcareindustrywherecontemporary timesarerequiringthemarkettoprovidequalitymedical staff.

Toensurethisqualityinthetrendingworldofhome-based solutionsandcare,variousleadershavecomeupwith avenuesforprofessionalstoenablethebenefactor’swelfare aswellastoenhancetheefficientsupplyinaresidential setup.

OnesuchleaderisFounderandDirector–Michael Harty,whoiscollaboratingwithuniquetechnology solutionsanddeliveringthemthroughhis company–HomeCareDirect,empoweringthe industrywithhappy,well-rewardedand proactivecarerswhileestablishingcontinuityof care.

Thisishelpingbothsidesoftheeconomicchain, wheretheworkergetstheopportunityto experiencemorethanwhatthetraditionalsetup offeredandalsothebeneficiaries,whohaveaccessto qualitymedicalfacilitieswhileenjoyingtheircomfortat homewithoutthewantofhavingamiddlemanforthis purpose.

Let us read more about his inspiriting journey in the interview highlights below!

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Michael,kindlybriefusaboutyourselfandyour journeysofar.

Ihavebeeninvolvedinthehomecaresectorsince2009, whenIsetupmytraditionalagency.IwastheChairperson ofHomeandCommunitycareIreland(www.hcci.ie)–a tradeorganizationforprivateprovidersinIrelandforfour years.

In2019,Isoldmytraditionalagencybecauseofthe changesIsawcomingdownthetracksinthesector, specificallyaroundtherecruitmentandretentionofcarers.

Isubsequentlysetupanonlineplatformtoenableand empowercarersandfamiliestoworkdirectlyinasafeand tax-compliantmanner,withouttheneedforanagencyin between.

CouldyoupleasetellusabouttheinceptionofHome CareDirect?

IsetupHomeCareDirectnotonlybecauseofthehuge issuesinvolvedwiththerecruitmentandretentionofcarers butalsobecausewesawthat,inourtraditionalagencythat manypeopleandfamilieswerewellabletoself-manage theircare.

WedevelopedourIPfromthein-depthknowledgewehad ofthemarketanditsneeds,therebybuildingtheplatform fromscratch.

Pleaseelaborateonthecorevalues,mission,andvision ofthecompany.

IsetupHomeCareDirectwiththreeaims.

Firstly,tomakecaringamoreattractivecareer.Secondly,to providebettervalueformoneyforpeopleneedingcare,and thirdly,toimprovethequalityofhomecareprovision.

Weachievetheseaimsbyremoving,whereverappropriate, thecostsofamiddlemanandredistributingthosecostsinto carer’spocketsandsavingsforfamilies.

Why,inyouropinion,isaskilledcarerimportantfor theserviceofthesenilepopulation?Howisyour companyengagingwithcarerstoprovidequalityelder care?

Forus,inHomeCareDirect,thetwoprincipalpillarsof qualityhomecarearehavinghappy,well-rewarded,and proactivecarersandhavingcontinuityofcare.

Ourplatformdeliversonbothoftheseaspectsbyturning carersintominientrepreneurswhotakerealownershipof theirwork.Carersgetsignificantlybetterrewardscompared toworkingwithatraditionalagencyandtheyhavemuch morecontrolovertheircareer

Wefeelthismakesforamotivatedandquality conscientiousworkforce.

BecomingIreland’spremierHomeCareAgency wouldn’thavebeeneasy.Howdidyou,asaleader,turn thesechallengesintoopportunitiestoreachthisposition intheindustry?

Homecareisasectorthathasseenlittlechangeoverthe past30years,butwithtechnologyanddemographicsnow bringingsignificantchange,wehavetriedtousetechnology asameanstoaddressthesector’sissuesandhelphomecare playamoreimportantroleinourhealthsector

Wetooktheviewthatwaspossibletocomeatthesector’s problemsfromadifferentangle,specificallythatofthe carerandthatthekeywastomakecaringanattractive careerabletocompetewithothersectors.

“ “ Europe's Top 5 Influenal Leaders in Healthcare January 2023|37|www.insightscare.com
We developed our IP from the in-depth knowledge we had of the market and its needs, thereby building the plaorm from scratch.

Whydoyoubelievethatriskaversionisahugebarrier toprogress?Whichisthebiggestriskyouhavetakenin theprofessionalcareerthathashelpedyougrow personallyandprofessionally?

Ihaveneverbeenafraidoftakingarisk,butIfirmly believethatriskcanbemitigatedbysurroundingyourself withgreatpeopleandneverthinkingyouhaveallthe answers.

Asanexperiencedleader,whatadvicewouldyouliketo givetoaspiringentrepreneursandenthusiastswhowish toventureintothecompetitiveindustrythatyouare serving?

It’sapeople-drivensector,andthekeyishavinggreatly motivatedcarers.Thatcanonlybeachievedbytreating carerscorrectlyandempoweringthemtoturncaringintoa greatcareeroption.

Whatarethefuturegoalsofthecompany?Howdoesit envisionscalingupitsoperationsandreachin2022and beyond?

Ourimmediateaimistofurtherincreaseourpresenceinthe Irishmarketwhereweseehugeopportunities,andthen

possiblytolookattheUK,wherethe2014CareActhas fosteredthegrowthofpersonalbudgetsandself-managing care.

Giveusafewtestimonialsfromyourclientsor customers,andawardsorrecognitionthataccurately highlightyourcompany’spositioninthemarket.(If available/permissible)

Roxana(carer)– “Home Care Direct has made caring an attractive career for me and enabled me to build my own small business.”

Mary(Client)– “I can see the different attitude carers from Home Care Direct have as opposed to agency carers. They are so much more motivated and never let me down.”

January 2023|38|www.insightscare.com

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