The Most Dynamic Healthcare Entrepreneur Of The Year, 2022

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Marching On! Changing Role of Health IT Leaders Traits to Follow Effecve Leadership in Healthcare Sector August Issue 04 2022

Beer Health and a better wayoflife.

Note

Editor’s

Bolstering Hope with Health-preneur’s Intelligence

Let’srunthroughaquickquestionnaire!

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Howdidsocietydiscoverthefirstpillorinjectionorthe medicaldevicesthatgiveusaquickfactcheckaboutthe functioningofourbody?

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Whatdidpropelscientiststodiscovertheunderstanding ofthehumanbodyandcomeupwithdrugdesign?

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Howdidpharmaceuticalexpertsinventthescienceof medicine,introducethemedicinemanufacturing segment,andreinventthehealthcareworld,facilitatinga betterhealthcareecosystem?

Thesequestionsstilltriggerabrainchildwholacksthe inputaboutamagictrio.

—Discovery,Invention,andInnovation.

Thethreeprimarykeywordshavenotbeenthewalkofthe pastbut,evenincontemporarytimes,poseaserious investigativejourney.

Inthepresenttimesthathavemixedemotionsofthe widespreaddiseases,endemic,pandemics,andathreatof apocalypse,theurgentandimmediateattentiontohealthy well-beinghasbecometheprimeimportance.

Buttoregularizethenormalfunctioningofsociety,the healthfraternityisworkingfingerstothebonetokeep societyinahappyandharmoniousstate.Thisstatusquois beingmaintainedbyanenthusiastwhoscoutsfora problem,digsdeeptofindasolution,anddiscoversthe scienceofmedicineandhumanwell-being.Beitallopathy, Ayurveda,differentregionalpractices,andsophisticated research,thehealthcarediscoverershavealsofurtheredthe trailofsolutionstoanongoingproblem.

Furtheringtheprocess,theworldhaswitnessedthemarvels ofinventorswhohavegracefullyusedthefoundsolutions andpavedthewaytomeshscientificknowledgeinto medicalpractices.But,thehealthcareprogressiondidn'tjust stopthere!

Themoderneraisconstantlyexperiencingnovelideas beingimplementedandpropelledintofunctionalfacilities withthehelpofinnovatorsandhealthcareentrepreneurs.

Evenafterbeinginthecommercialaspectofan organization,standoutleadersofthemedicalfraternityare

pioustowardsworldlywell-beingandarereinventing healthcarewithmodernsolutions,flexingtechnology, science,andmedicalwisdom.

Suchstoriesofdiscovery,invention,andinnovationare foundflexingmedicalmarvelsandfacilitatinghopein society.Inspiredbythisunderstanding,thiseditiontakes youthroughgreatstoriesofhealthcareentrepreneurswho areinnovatingtheglobeandusurpingthebestavailable solutions.

Whileyouflipthroughthepages,ensuretoreadthe insightfularticlesopinedbyourin-houseeditorialnote!

Ihopeyouhaveahappyread!

RyanZofay

A Leading Voice of Change in Behavioral Healthcare 08 CoverStory
AhadBandealy Advocator of 'Listen to Cure' 16 HasnaAl-Mutawa Bonding Virtually, Caring Holistically 36 AllYouNeedto KnowAboutStroke! 26 Eective Leadership in Healthcare Sector TraitstoFollow 32 Changing Role of Health IT Leaders MarchingOn! 20 Articles CXO

Pooja Bansal

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Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd. August, 2022 Follow us on : www.facebook.com/InsightsCare/ https://twitter.com/Insightscare Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - 302-319-9947 Email: info@insightscare.com For Subscription: www.insightscare.com Insights Success Media and Technology Pvt. Ltd. Office No. 22, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: 7410033802, 74100058552 Email: info@insightscare.com For Subscription: www.insightscare.com
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Deshmukh

BriefOrganizationFeaturing

Ahad Bandealy Founder and CEO Get A-Head geta-head.com

Ahad Bandealy, Founder and CEO, Get A-Head has built comprehensive training and onboarding support. He has promoted and deeply believes in offering prices to help suit organizations of any size.

Dan Burton CEO Health Catalyst healthcatalystcom

Dan Burton serves as CEO of Health Catalyst, a healthcare data warehousing and analytics company

Hasna Al-Mutawa Founder and CEO Doctors Group Ltd izi.health

Kelly Close Founder Close Concerns

Being a resilient entrepreneur with an ethical code of conduct and commitment for community betterment, Hasna Al-Mutawa is leading the healthcare community with her preventive care digital platform.

Kelly Close found Close Concerns to help improve patient outcomes by making everyone smarter about diabetes and obesity.

Ryan Zofay

Chief Enthusiasm Officer

We Level Up LLC welevelup.com

Wade Diebner

Partner ExCapsa

Ryan Zofay embraced innovative solutions to fight mental health disorders by founding the We Level Up LLC. He works every day to nurture hope and wellbeing in the addiction recovery and mental healthcare space.

As an accomplished entrepreneur, Wade Diebner has launched five successful companies including a hedge fund, an online research firm, a financial services firm and an insurance company.

closeconcerns.com
Managing
excapsagroup.com

yn a Zofay

A Leading Voice of Change in Behavioral Healthcare

CoverStory

Greatleaderspioneertheartofdiscoveringanswers tosolvecriticalproblems.Theyspotthe discrepanciesandworkfingerstothebone, makinghumanlivesbetter Withthecombinationofcooccurringdisorderstreatmentadvancinginthebehavioral healthcarespace,entrepreneursareconceivinginnovative solutionstodeliverbreakthroughresults.Realprogresscan befoundinapplyingadvancedmentalhealthtreatment withinrecoverytreatmentprograms.

Blurredbytheresearchanddevelopmentofnew-age neurologicalmodalities,mentalhealthmighthavebeen slightlyignored.But,withchangingtimes,theworldhas witnessedatransformativeshiftintheperceptionofmental healthawareness,tricklingdownthespotlightonaddiction recoveryandtreatmentfacilitycenters.

Questioning“So tell me this, what can't you do?”Ryan Zofayembracedinnovativesolutionstofightmentalhealth disordersbyfoundingtheWeLevelUpLLC.Heworks everydaytonurturehopeandwellbeingintheaddiction recoveryandmentalhealthcarespace.

AstheChiefEnthusiasmOfficer,RyanisproudthatWe LevelUpLLC’ssubstanceabuseandmentalhealth facilitieshavehelpedsavethousandsoflives,reunite families,andbringbrokendreamsbacktolife.

Every experience in life, posive or negave, can be ulized to teach you something you can adopt to improve yourself moving forward.

The Most Dynamic Healthcare Entrepreneur Of The Year 2022

TheCommencement

Ryan'spassionandcommitmenttothementalhealthcare spacesproutsfromhispersonalrecoveryexperiencefrom addictionandhison-goingsobrietysuccess.Hegotsober whenhewasjusteighteen.

Sharinghisaddictionrecoveryexperience,heexpresses, "Recovery brought my family and myself so many incredible gifts – but I felt most of my adult life feeling disconnected. I found myself missing out on meaningful relationships, true joy, and accomplishing my dreams until I began to look within. Once I discovered the freedom that comes with personal development, I experienced life in a completely new way. I want to share that with as many people as possible.”

Withpassingyears,hestartedhisworkinthedrugand alcoholtreatmentindustry.Exploringtheoptionsoffacility centersthatofferimmediatesymptomstreatment,hefound thattherewasalackoflifelongsupport.Thisinspiredhim toventureintothebehavioralhealthcarespaceandfounded WeLevelUpLLC.

RyanZofay–TrailblazingHopeintheBehavioral HealthcareSpace

Asavisionaryleader,successfulentrepreneur,and motivationalspeaker,Ryanpioneersinpersonal developmentstrategiesandaimstoimproveperformance, connection,andmindsetinhispersonalandbusinesslife.

Ryanisalicensedinterventionistandholds20yearsof experienceasaLifeStrategist.AtWeLevelUp,hedevises groupactivitiesalongwithspecializedtherapeutic challengescreatedtoteachcopingskillsandadaptability. Patientsaretaughthowtheycanbetterfocustheirenergyto communicateeffectivelyandworkpowerfullyinateamand independentsetting.

Inhiscurrentpositionasa Founder, entrepreneur, and leader ofWeLevelUpLLC,heisconstantlymonitoring emergingtrendsandtherapeutictechniquestoimpartto students.

Hehasbeencoaching formorethantenyearssettingthe higheststandardsforlife-changingexperientialtherapyand self-exploration.

Withthebeliefthatthebehavioralmentalhealthsector requiresanindustrydisruptertodeliveranewexperience

Healthcare isn't a one size fits all and the needs of our community will connue to change, so our treatment modalies must change as well. ,

forthosestrugglingwithaddictionandmentalhealth disorders,Ryanpromoteslong-terminnerworkandenables theglobalcommunitytodreamwithoutlimitations.

HeadquarteredinBocaRaton,Florida,WeLevelUpis focusedonlistening,learning,training,andeducating clienteleandprofessionalcaregivers.

WelevelUp-Briefly!

We Level Up offersdetoxandresidentiallevelsofcare.In theinitialstageoftreatment,theorganizationintroducesthe ideaofpersonaldevelopmentandfocusesonexploringthe causesthatdrivethepatienttotheiraddiction.Moving aheadinthetreatmentcycle,theWeLevelUpteam facilitatesinnovative,evidence-basedaddictiontreatment methods.

Thetreatmentfacilityteamworkshardtoenhancethe patientexperiencebyextendingfromongoingrigorous trainingtoadvancedtherapies,improvingrecovery outcomes.

Sharingabouttheeventsorganizedattreatmentfacility centers,Ryanmentioned,"We Level Up hosts a weekend event every six weeks. To bring community members, treatment alumni, and their families to continue to work on the areas of our character and life experiences that hold us back from achieving our goals. These events are open to anyone and are not designed purely for someone suffering from addiction. Instead, these events are focused on the human experience. Regardless of your background, we all share the same emotions as we pace through life. Often, we allow fear, sadness, and anger to hold us back from our life purpose."

Onamissiontohelpclientsgetsoberandfeelbetter,We LevelUp'seffortshavebeenacknowledgedandexemplified bynumerousnationalrecognitions,certifications, accreditations.Alongwithearninghundredsofverified5starreviewsthatthetreatmentcenterscontinuouslyearn.

AwardsandAccolades

At Level Up hasbeenawardedtheprestigiousJoint Commission'sGoldSealofNationalQualityApprovaland accreditedwithan'A'ratingfromBetterBusinessBureau.

"We have earned the trust and satisfaction of hundreds of recovered clients. Many of our clients have been incredibly gracious to share their recovery success stories online and

have left us 5-Star Google verified client reviews,"says Ryan.

CateringtheEver-evolvingHealthcareNeeds

ThegiantshareofWelevelUp'ssuccessiscreditedto Ryan'sevidence-basedleadershipapproach.Heisahuge advocatefortechnologicaldevelopmentandthecontinual evolutionoftreatmentprocessesiftheyarederived humanelyandwiththerightreasoninmind.

Ryannotes,"The more we know, the better we can serve those around us. Healthcare is not a one size fits all and the needs of our community will continue to change, so our treatment modalities must change as well.”

Asamotivationalexpertandlicensedinterventionist,Ryan isfocusedonaninclusiveleadershipapproach,mitigating socialinequitiesinhealthcare.

RisingthroughthePandemicTimes

Acrosstheglobe,healthcareleadersfacedastormingtide imposedbytheCOVID19breakout.Thisheightenedthe riskofrelapse,increasedtheeverydaystressthatanaverage personexperiences,andcreatedalotofuncertainties.Itdid

createatimeformanyorganizationstoworktogether, createnewinfrastructuresandmanagetheneedsofpatients whilemitigatingthepandemiccrisisandthesupplychain strain.

Opinionatingontheimpactofthepandemicontheglobal healthcaresector,Ryannotes,"We need to go above and beyond to support our incoming patient's mental health needs and our coworkers, our families, and our neighbors. I am incredibly proud of my team for the way they have stepped up to support each other and adapted to change in such a fleeting period."

Withanendeavortomanageasmoothflowofoperations whileensuringemployeesafety,Ryandeployedaseriesof protocolsdevelopedbytheCDCtosustainoperationsand keepemployeesandpatientssafe.Heensuredthatall locationsandrehabilitationprogramsremainedopenduring theCOVID19crisis.

AstheChiefEnthusiasmOfficerofWeLevelUp,Ryan mentionsthathefeelsproudofhisteamofspecialistswho hadbeendedicatedtoclienttreatmentandsafety

Understandingtheheightenedanxietyoftheuncertain times,hecontinuedfacilitatingthehighestlevelofcareto helpnewpatientsensureasafeenvironment.

DeliveringPatientSafety

Implementingsafetyatthetreatmentfacilitycenters,Ryan devisedstandardoperatingprocedurestoensurethatthe safetyandwell-beingofWelevelUpresidentsandstaff membersarenotneglected.

Atthetreatmentcenters,Ryan'steamensuresthatpatients' andstaff'stemperatureandsymptomscreeningischecked. Whilemaintainingthesocialdistancing;quarantineand isolationpracticesarepracticedatallunitsofWeLevelUp.

Tomitigatehysteriaamongpatientsandstaff,Ryanhas implementedthefollowingsafetyprotocols:

Use of facial masks for all staff and in group settings for treatment when and as required by regulators.

Enhanced deep cleaning of high traffic areas plus sanitization of treatment facilities.

Continuous monitoring of all CDC, state, and local health department COVID-19 guidelines. Training, notification, and communications to treatment teams on public health COVID safety protocols updates.

Enhanced monitoring plus awareness of high-risk immunecompromised individuals with preexisting conditions.

Enhanced COVID screening for new admissions at all We Level Up Rehab treatment facilities. Alumni and family telehealth support and visitation when and where applicable versus in-person visitation.

Ongoing purchases, inventory, and storage of PPE and medical supplies required for safety protocols.

TransformingtheAddictionRecoveryandMental HealthCareServicesSpace

Ryanisspearheadingatransformativeshiftintheaddiction treatmentandmentalhealthcaresector."I believe I am facilitating the change we need to see in the addiction treatment and mental health care industry,"saysRyan.

AtWelevelUp'sSouthFloridanetworkandaround,clients experiencewarm,attentivecare,andsomeclientseven boastabouttheamazingcafesandhospitality,including privatechef-preparedmeals.Thehealthcentersareknown fortheirmotivatedandinspiringtherapistsandtreatment team.Ryanbelievesthatpeopleinrecoverydeservetobe treatedlikeguestswhilerecoveringfromdevastating addictionanddualdiagnosismentalhealthillness.

If you're not living every day with a sense of purpose, then you're not living. ,

Ryanmarks,“I am thrilled to report that at We Level Up, we are seeing fewer relapses because of the additional support and progressive aftercare planning we offer to our patients. I believe our relapse treatment improvement can be traced from the inspiring intensive therapy offered to everyone.”

“Our highly trained team helps patients understand their past and related relapse triggers to plan for their future. I believe this positive change came from building support systems so strong that even if you tumble, you have a purpose to pick yourself up and keep trying. I believe the change came from helping loved ones understand each other, making amends for things that may have happened years ago, and learning how not to enable addictive behaviors.”

TurningOveraNewLeaf

Beingastandoutleader,Ryanenvisionsaworldwhere everyonecanbeempowered,knowthattheyareenough, feelsafe,andbefulfilled.Hehasspentthemajorityof2021 gearinguptoopenanationwidefacilitynetwork.

Consistingofcentersacrossseveralnewstates,including California,NewJersey,Washington,andTexas.Working withhisteamtocreatewaystomeasureandtrackthe successofWeLevelUp'sprograms,Ryancontinuestokeep thecommunityengaged!

WordsofKindness

Havinganenrichedexperienceinaddictionrecoveryand mentalhealthcarespace,Ryanadvisesthebudding entrepreneurstobepassionate,resilient,andtrustworthyto thementalhealthcarecommunity

"I would advise anyone coming into the healthcare industry to take the Hippocratic Oath that physicians take when they enter their field of practice and continue to work on yourself daily. You are the best source of inspiration to your team, patients, and community. The oath is to treat the suffering to the best of one's ability, preserve a patient's privacy, teach the secrets of medicine to the next generation, and so on,"concludesRyan.

Ahad

Bandealy

Whenpeopleusuallyheartheterm'healthy,'they associateitwiththephysicalovertonesuchas theabsenceofdiseases,goodcardiovascular levels,andmanymore.

Butunfortunately,manyso-calledhealthypeoplesuffer frommentalhealthproblems.Forthem,helpnevercomes becausetheyeitherfailtoseekitorlackappropriate knowledge.

Creatingasafespaceandmakingawarenessofmental healthhasbeentheabsoluteaimofmanycompanies providingservices,GetA-Headisonesuchplatformthat aimstodeliverhead-onqualitymentalhealthcareand training.

UnderthedrivenleadershipofAhadBandealy,Founder andCEO,thecompanyhasbuiltcomprehensivetraining andonboardingsupport.Hehaspromotedanddeeply believesinofferingpricestohelpsuitorganizationsofany size.

Inaninterviewwith Insights Care,Ahadtalksaboutthe foundationofGetA-Headandhowthecompanyhas createdanimpactinthementalhealthindustry.

Below are the highlights of the interview: Ahad,pleasegiveusabriefoverviewofyourjourneyas theCEOandFounderofGetA-Head.

Whiletrainingasapractitionerandnavigatingthemental healthcareindustryasasuffererofdepression,Irecognized

Advocator of 'Listen to Cure'

afewmajorinefficienciesinthementalhealthsector.These inefficiencieswerethreefold.Practitionerdemandoutpaced supply,clinicaltrainingwascostlyandtime-consuming, andlastly,therewasafailuretoprovideobjectivedata regardingone'smentalhealth.

Withthehelpofmanyothers,Iwasempoweredtocreate GetA-Headtosolvetheseinefficiencies.Ourcompany combinestelehealth,practicemanagement,anddata analytictoolstoofferacomprehensiveplatformthat benefitsserviceproviders(supervisors,trainees,accredited clinicians)andclients.

Whatarethecorevaluesuponwhichyourorganization isbuilt?Whatisthethemissionofyourorganization?

Inbusiness,thesetwoterms(valueandmission)are frequentlyusedyetmisunderstoodand,honestly,abstract. Whilebuildingthisorganization,IenrolledinanMBA programinHealthcareTechnologiesandLeadershipatthe JackWelchManagementInstitute.Itwasmylearningsat theJackWelchManagementInstitutethatledmeto establishourcompany'smissionandthesetofbehaviors thatguideourpursuitofit.

Ourmissionistorevolutionizehowmentalhealthservices aredeliveredandhowpractitionersaretrainedbyproviding asoftwareplatformthathelpstrainnewpractitioners, measureclientoutcomes,andimproveeffectivenessinthe deliveryofcare.Thesetofbehaviorsthatguideourpursuit ofthismissionincludescandor,thequestforknowledge andinnovation,executingpassionthatisinfectious, collaborationoneachproject,activelistening,andempathy.

August 202216|www.insightscare.com The Most Dynamic Healthcare Entrepreneur Of The Year 2022

Get A-Head combines telehealth, practice management, and data analytic tools to offer a comprehensive platform that benefits service providers (supervisors, trainees, accredited clinicians) and clients.

TellusmoreaboutGetA-Head,itsvision,andhowit providesmentalhealthsupportandenhanceclinical practice?

Alargeissueinthementalhealthcareindustryisthe demandformentalhealthcareoutpacingthesupplyof serviceproviders.Alleviatingthisproblemstartswiththe supplyofserviceproviders.Asitturnsout,technologycan playasignificantroleinequippingserviceproviderstoget throughtheaccreditationprocessmoreefficientlyby helpingthemlearnbetterandfaster.

Practitionersaretaughttopickuponnuanceswithpatients, butwithtoolslikeour Natural Language Processing tool, theycanpickuponsomanymorenuancesthatthey wouldn'totherwise.Ourtechnologyenablesusinproviding high-qualityservicestotreattheincreasinglylarge populationofpeopleseekingmentalhealthservices.

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ElaboratemoreonthesolutionsandservicesthatGetAHeadoffers,andhowareThesearemakinganimpact onthementalhealthcareindustry.

Theplatformoffersclientstheabilitytomatchwith providersbasedondemographicattributesoftheir choosing,scheduleaudio,andvideosessionsthroughthe platform,andhaveaccesstotheirownprogressnotes.

Itoffersclinicianfeaturessuchasthedigitaltwo-way mirror,whichallowssupervisorstosupporttraineesinrealtime,andnaturallanguageprocessingwhichprovidesa transcriptofeachsessionalongwithanalyticsthatprovides objectivedatarevealingquantifiableinsightintotheclient's psychologicalandemotionalstate.

Thesefeaturesimprovetheefficiencyofclinicaltraining, promotinganincreasedsupplyofmentalhealth practitionersandthereforebalancingthedemandsurplus. Byprovidingpractitionerswithaccesstonaturallanguage processingtranscriptionandanalytics,thisplatformgrants practitionersaccesstoobjectivedatathatmayhelp diagnoseandtreatclientsandtherebyincreasetheefficacy ofcaredelivered.

Whatarethebiggestchallengesyouhavefacedandthe mostimportantlessonsyouhavelearnedinyour vocationsofar?Whatarethetypesofchallengesthat youstillfacetothisday?

Weareincrediblygratefultohavebeenmetwithsomuch fortunethroughoutthedevelopmentofthiscompany.One ofthemostnotablechallengeswefaceispush-back,which isnotuncommoninthepursuitofinnovation.We understandthatchangeisquiteuncomfortableformost people,sowedoourbesttoincludethosewhosesystems andprocessesweareinnovating,inourdecision-making. Wehostround-tablediscussionswithourclientswherewe welcomeconversationsaboutwhatisworking/whatmore mightbeneeded.

Achallengethatwefaceonadailybasis,asaplayerinthe mentalhealthindustry,isresponsibleaccess.Mental healthcareisbecominganincreasinglydemandedresource, anditisuptous(andotherfellowplayersintheindustry) tocreateanevidence-basedmodeltosupportthesepeople. Ourcompanyisconstantlyfightingtoclosethesupplyand demandgap.

Asanestablishedindustryleader,whatwouldbeyour advicetothebuddingentrepreneursandenthusiasts aspiringtoventureintothementalhealthcare industry?

Followyourpassionandimmerseyourselfinthe experienceofthoseforwhomyouaretryingtosolvea problem.Mypersonalexperienceasapatientinthemental healthcaresystemandmyprofessionalexperiencein businessandasapractitioner-in-trainingpreparedmeto createaresponsiblesolutioninthisspace.Beforeyoustart acompanyinthisspace,trytograspagoodunderstanding ofyourusersandtheexperiencesthattheyfaceandthen considerhowyoucansolvetheirproblemsinawaythatis basedonevidence.

Toooften,foundersarerushedbythepressurestocomeout withanapportechnology,withoutfullyunderstandingthe problemtheyaretryingtosolve.Failingtounderstandthe problemandrushingtofindasolutiondoesadisserviceto thecommunitieswearetryingtohelpandtoourselves.Ask yourself,"AmI'mcreatingorsolvingaproblemby augmentingtheworkorimprovinganindividual's experience?"

HowdoyouenvisionfurtherstrengtheningGetA-Head strongholdin2022and beyond?

Wearelookingforwardtoengaginginmorepartnerships, pushingtheenvelopeon innovativehealthcaretechnologiesandlearningmoreabout howthelatesttechnologiescansolveproblemsinthe mentalhealthindustry.Weareproudtooffersomeofthe mostinnovativefeaturesintheindustry,andweareexcited tocontinuetoofferevenmoreaswegrow

Weareinterestedinexploringadditionaldatasourcesto improvementalhealthcare'sefficacy.Wearefindingdata fromwearabletechnologiestobequiterelevantinthe contextofmentalhealth,alongwithdatafrompersonalized medicaltests.Weareexcitedbyrecentlearningsabouthow salivatestingcanyielddatarelevanttomentalhealth.

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Changing Roleof Health IT Leaders

Tinthepastfewyears,realizingtheneedto incorporatetechnologicaladvancementsintoits everydayoperations.

hehealthcaresectorhasundergoneseveralchanges

However,theseadvancementsarestillslowerandgrowing morecomplicatedincomparisontootherfields,suchas business.Despitethesector'scontinuouslydrawing investmentsinhealthinformationtechnology(HIT),its implementationoftenfails.

Attendingtosuchaconcern,the2020 Journal of Public Health pointsoutthat"poorleadership"isamajorcausefor healthtolagbehindindigitalmaturity.Mosttraditional HITleadershaveonefootinthetraditionalspaceandthe otherfootinthefuture.Althoughtheyhavebeenworking hardtoalignthemselveswiththeorganization'sgoals,they stilllagbehindinthedigitalbusinessrealm.

Thechallengeremains-- how do they ensure that the health digital records are being used to their best advantage?

ForthehealthcaresectortoeffectivelyimplementITintoits operationsacrossitsdomains,HITleadersmayhaveto

shiftthewaytheywork.A Harvard study,however,hasfoundthat someofHITleadersareequipped withforward-thinkingprocesses, movingforwardwithchanging rolesandexpectationswithinthe healthcaresector.

Let's have a look at how HIT leaders are incorporating flexibility into their day-to-day operations.

EmphasisonPatientEngagement

ChrissyDaniels,ina Press Ganey report,agreedwiththe ideathattechnologycouldbethekeytoolinpatient re-engagement.Astherehasbeengreatercompetition withinthehealthcaresector,prioritytowardsapositive patientexperiencehasbeengiven,whichwouldinturn attracttheirpatients.

Withsuchamovingdirection,healthITleadersare attemptingtoidentifytherightsetofresourcesthatcould bringaboutabetterpatientoutcome.Alongsidetheuseof

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Marching On! 21|www.insightscare.com August 2022

telehealth,theyareinvestinginthedirectionofgreater convenience,suchasremotepatientmonitoringor automatedappointmentscheduling.

However,healthITleadersmustensurethattheymakethe rightinvestmentsinordertohaveanimpactontheglobal healthcaretransformation. Craig Richardville,ahealthIT leader,pointsoutinherinterviewthatthereisadifference betweeninnovationandimitation.Whilethehealthcare sectorcouldimproveitssuccesswithimitativemeasures, innovationwillallowittodriveforwardwithitsmission.

Hence,healthITleadersareembracingtheirjourneyto selectinnovativedigitalmeasuresinordertodrivethe businessforward.Theyhavethecouragetoembracethe givenopportunity,failandlearnfromit,furthermovingon toanotherusefulapproach,henceimprovingflexibilityand adaptabilitytowardstechnologicalchange.

DataSecurity

KishaHawthorne,ahealthITleaderworkingat Children's Hospital of Philadelphia, pointedoutthatthecountryhas beenfacingarisingnumberofmaliciousattemptssuchas phishingscams,passwordspraying,databreaches,and malwarethathavebecomeathreattoexistingcloud systemsandtechnologicaladvancementsthatthehealthcare sectorhasbeenincreasinglyrelyingon.

Whilehealthcareprovidersareencouragedtoconnectwith andengagetheirpatientswithinnovativeservicesand products,theyarenowcarryingariskassociatedwithdata privacy.Insuchregard,thehealthITleadersareentitledto offerprotectiontothemedicalrecordsoftheirpatients,the medicalrecords,andotherconfidentialinformationthat mayactasathreat.

Forinstance,a cyber security report pointedoutthatinthe year2020,approximately36billionrecordswereexposed todatabreaches.Sincethen,inordertoimprovedata security,healthITleadershavebeenimprovingdata collectionandanalyticswhileturningtoexternalvendors fortheirassistance.Itisthroughtheirhelpdocouldthat cloudsecuritybemanaged.

RespondingtoChallenges

ThechangingrolesofhealthITleadershaverequiredthem tobemorepractical,disciplined,andactquicklytowards theimplementationofanefficientdigitalhealthsystem.On suchanote,theydemonstratethefollowingbehaviorsona regularbasis:

Ÿ

EngagingwiththeCEO:SincethehealthITleaders areleadingthedigitalinitiativesofthehealthcaresector, theyoftenengagewiththeCEOdirectly Thisallows themtokeepupgradingtheirinfrastructurefordigital transformation.

Ÿ SeekingExternalPartners:ForthehealthITleadersto ensurethattheimplementationcostsarereducedwith therighttechnologyinfrastructuretobeinstalled,they collaboratewiththerighttechnologyexperts.This allowsthemtoensurethattheirdigitalhealthsystems arestableandsecureenoughformaximumefficiency, givingthemacompetitiveedgewithinthehealthcare sector

WrappingUp

Sincetherehasbeennooperationalareawithinthehealth systemthatdoesnotinvolvebothpeopleandtechnology, CraigsuggeststhathealthITleadersareplayingastrategic roleinrisingchallengeswithinthehealthcaresector They havemorevisibilityacrosseveryaspectofthesector,beit thepatient-facingareaorcorporatearea.

TheadvancingroleofhealthITleadersisdemonstrating theirpotentialtoachieveabroaderviewandbreakdown barriersthatexistinhealthcareverticals.Today,duetothe adaptabilityofhealthITleaders,thehealthcaresectorisina positiontorecruittalentfromotherverticalsthatexist outsidetheindustry.Suchachangewillallowthesectorto indicateandseekabroaderperspectiveonwaysthe industrycouldimproveforthebetter.

Inthecomingyears,therisingleveloftechnological sophisticationcouldbebetterunderstoodand implemented.

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Helping Technology Work With You & ForYou Yo

All You Needto Know About

nthisarticle,wewilldiscussallyouneedtoknow

aboutstroke,thatis,themeaningofstroke,typesof strokes,symptoms,causes,andtreatments.Kindlypull achair,apen,andabookasyoureadon.

WhatisaStroke?

Astrokeoccurswhenbloodarteriescarryingbloodtothe brainbecomeblockedorleaky,interruptingorreducingthe deliveryofbloodtothebrain.Asaresult,braintissuesget deprivedofoxygenandnutrients.Braincellsdiewhen thereisn'tenoughoxygenintheblood.

Astrokeisaseveremedicalconditionthatnecessitates immediatemedicalattentiontoavertbraindamageand othermedicalconsequences.

Everyyear,morethan795,000peopleintheUnitedStates haveastroke;accordingtotheCentersforDiseaseControl andPrevention(CDC)–about610,000outoftheseare first-timeornewstrokes.

SymptomsofStroke

Peoplewhohaveastrokeoftenexperiencethefollowing symptoms:

Suddendizzinessandconfusion

SevereHeadache

Difficultyunderstandingotherpeople.

Paralysisonleg,arm,orface.

Partialblindnessinoneeyeorboth

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speaking

CausesofStroke

Overweight

Highbloodpressure

disease

are more detailed explanations of these causes:

Overweight

Obesityisacommonproblemthataffectspeopleallover theworld.Overweightisdefinedasanincreaseinthe numberandsizeoffatcellsinthebody.

ManyhealthcareprovidersusetheBodyMassIndex (BMI)todeterminewhetherornotsomeoneisoverweight. Bodymassindex(BMI)isameasurementofbodyfatbased onheightandweight.Itiscalculatedbydividingthebody mass(inkilograms)bythesquareofthebodyheight(in meters)andexpressedinkilogramspermetersquared (kg/m2).

Whenyou'reoverweightanddon'texercise,you'remore likelytohaveastrokesoonerthanlater

Tobacco

Tobaccosmokingisdangerousandcancausebloodclots becauseitincludesthousandsofpoisonouscompounds suchascarbonmonoxide,arsenic,andcyanidethatare transferredfromthelungstothebloodstream,causingcell damageandpossiblyresultinginastroke.

Cigarettesmokingisthesinglegreatestpreventablecause ofdeathintoday'sculture,accountingfor140,000strokes andmorethan5millionyearsofpotentiallifelossinthe UnitedStatesannually.

Oluwasola is a health content writer. In addition to this, he works as a financial sales associate (Insurance sales associate). His experience in the insurance industry has made him more aware of the careless and dismissive ways in which some people have approached health issues.

As a health advocate and educator, Oluwasola uses well-researched information to guide the audience in making wise health decisions that improve their quality of life.

Oluwasola possesses communication, research, adaptability, and originality skills. All of these help him craft great content that resonates, sweeps his audience o their feet, and communicates eectively. He also crafts content that addresses the pain points of his audience.

Ÿ Difficulty
Ÿ Difficultywalking
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Ÿ Tobacco Ÿ Medication Ÿ
Ÿ Heart
Ÿ Diabetes Below
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Medication

Medicationisamedicineorachemicalcompoundusedto treatorcureillness,accordingtothepharmaceutical dictionary.However,somemedicationscancauseastroke. Strokescanbecausedbyblood-thinningmedicationsmeant topreventbloodclots.

HighBloodPressure

Highbloodpressure,orhighbloodpressureisacommon conditionthatoccurswhentheforceofbloodontheartery wallsisveryhigh.Ifleftuntreatedforanextendedperiod oftime,itcanleadtohealthproblemssuchasstroke, cardiacarrest,heartdisease,andmore.

ManypeoplehavebeentreatedattheNationalHeart,Lung, andBloodInstitute(NHLBI)forhighbloodpressure,a commonconditionthatraisesyourriskofheartdiseaseand stroke.

Heartdisease

Cardiovasculardiseaseisanothernameforthiscondition. Heartinfections,heartmuscledisease,heartvalvedisease, coronaryarterydisease,heartfailure,andmanyothertypes ofheartdisordersexistthatcancauseastroke.

Diabetes

Diabetesoccurswhenthepancreasinthebodyisunableto createenoughinsulinorwhentheinsulinthatisproducedis ineffective.Insulinisinchargeofbloodsugarregulation. Diabetesisaleadingcauseofstroke,amputationoflower limbs,heartattack,andblindness.

Ifyouencounteranyofthesymptomslistedabove,you shouldconsultyourdoctor

Typesofstroke

Therearefourtypesofstrokenamely:

TransientIschemicAttack

IschemicStrokeAttack

HemorrhagicStrokeAttack

CryptogenicStrokeAttack

TransientIschemicAttack

Aministrokeisanothernameforthis.Ablockageor shortageofbloodsupplytoaregionofthebraincausesthis formofstroke,whichcanlastminutesorhours.Thisform ofstrokeoccurswhendebrisblockstheflowofbloodtothe brainforashortperiodoftime.

IfyouhaveaTIA,you'remorelikelytohaveafull-blown strokelater.So,ifyougetTIAsymptoms,pleaseseeyour doctorbecauseupto80%ofstrokesafteraTIAare avoidable,andearlyidentificationandtreatmentarecritical.

CausesofTransientIschemicAttack

alcohol

levelof cholesterol

TreatmentofTransientIschemicAttack

Surgery

Endarterectomyisaprocedureinwhichthesurgeonopens thearteryandremovesplaquethathasbuiltuporthickened withinthearterialwall.Theplaquedevelopsandthickens theartery'sinnerlayer.Carotidstentingisanalternative techniquethatcanminimizetheriskofstrokeinsome people.

Self-care

smokinganddoingregularexercisecanhelp preventortreatstroke.Tobaccosmokecontainsnicotine, whichisveryaddictingandmakesquittingdifficult.

Medications

Strokepatientswillbegivenaspirin,anticoagulant medications,antiplateletdrugs,bloodpressuredrugs,or statindrugsbytheirdoctors.

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Ÿ Smoking Ÿ Hypertension Ÿ Excess
Ÿ Obesity Ÿ Bloodclot Ÿ High
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Supportivecare

Electrocardiographyisusedtocontinuouslymonitor cardiacactivity Thismethodisusedtoevaluateapatient's heartrate.

IschemicStrokeAttack

Ischemicstrokesoccurwhenbloodflowtothebrainis blockedbyabloodclotorfattybuildupknownasplaque. Theyaccountforabout87%ofallstrokes.Whenthereisa lackofoxygenandnutrients,thebrainmightbegintodie withinminutes.

TypesofIschemicStroke

Thromboticstrokes

They'recausedbyabloodclotthatformsinanarterythat suppliesbloodtoyourbrain.

Embolicstrokes

Theyoccurwhenaclotoriginateselsewhereinyourbody andtravelstoyourbrainviabloodarteries.Itbecomes caughtthereandpreventsyourbloodfromflowing.

CausesofIschemicStroke

Heartvalveissues

Heartattack

Bloodclotting

Atherosclerosis

Arterialdissection

Atrialfibrillation

TreatmentofIschemicStroke

Thrombolysis

Thistreatment,sometimescalledthrombolytictherapy, dissolvesblockagesinbloodveinsthatrestrictbloodfrom reachingthebrain.Todissolveorbreakupclotsinthe vessels,thrombolysisusesamedicationcalledalteplaseor recombinanttissueplasminogenactivator

Thrombectomy

Abloodextractiondeviceknownasasheathisusedto removeabloodclotfrominsideanarteryorvein.This sheathisplacedintothegroinorbaseofyourskulland guidedtotheclot'slocationsoitcanberemoved.

Surgery

Thetissuesofthebraincanexpandwhenitiswounded, muchlikeabruise.Ifyourbrainisswollenalot,there'sa chanceit'llputmorepressureonotherpartsofyourbrain, causingmoreharm.You'llrequireaprocedurecalleda decompressivehemicraniectomyifthisisthecase.This procedureentailsopeningaportionofyourskulltoallow thebraintogrowoutwardsandrelievepressure.

HemorrhagicStroke

Thisformofstrokeiscausedbyhighbloodpressure,andit occurswhenabloodvesselinsidetheskullswellsorbursts, allowingbloodtoseepintotheinteriorandpartsofthe brain.Thearteriesweakenasaresultofhighblood pressure,causingthemtobulgeorburst.Intracerebral hemorrhage(ICH)andsubarachnoidhemorrhagearethe twokindsofhemorrhagicstroke(SAH).Accordingtothe AmericanStrokeAssociation,hemorrhagicstrokesaccount foraround13%ofallstrokeincidents.

CausesofHemorrhagicStroke

Liverproblem

Drugabuse

Bloodvesselproblems

Headinjury

Highbloodpressure

Braintumor

TreatmentofHemorrhagicStroke

Endovascularrepair

Thisprocedureentailedinsertingaplatinum-wirecoilinto theaneurysmviaacatheter(asmall,hollowtube).This

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effectivelyplugstheaneurysm,preventingbloodfrom flowingintoit.

AneurysmClipping

Theneurosurgeonappliesametalcliptorepairthebleeding brainaneurysminthisopensurgeryoperation.Forstrokes causedbyhighbloodpressureoraneurysmrupture,this techniqueisfrequentlyhelpful.

Ÿ Surgery

Theaberrantarteriesandveinsareremovedthroughahole intheskull,andbloodflowisthenredirectedtonormal bloodchannels.

Embolization

Thisprocedureinvolvesinsertingatypeofgluetosealthe abnormalbloodvessels.

Ÿ CryptogenicStroke(StrokeofUnknownCause)

Thisisdefinedascerebralischemiaofobscureorunknown origin.Becausecryogenicstrokeisatransientorreversible occurrence,thecausehasyettobediscovered.Cryptogenic ischemicstrokesaccountforone-thirdofallischemic strokes.

Whoisatriskofhavingstroke?

Peoplecandevelopstrokesatanyage(includingtoddlers andyoungadults),buttheyaremorecommoninpersons overtheageof55.

Asyoubecomeolder,yourarteriesbecomethinner, increasingyourriskofsufferingastroke.Wecan'tcontrol howweage,butwecanreduceourriskofstrokebyleading ahealthylifestyle.

Summary

Strokeisaseriousillnessaffectingthousandsofpeoplein theworld.Mostofthosecasesannuallyarenewcasesor first-timecases.Ifyounoticeanysymptomsofstroke,it's advisableyouvisitorcallyourdoctorforfurthermedical instructions.

References

Strokefacts-CDC https://www.cdc.gov/stroke/facts.htm

Whatareweightandobesity-NHLBI https://www.nhlbi.nih.gov/health/overweight-and-obesity

ReenaSShahandJohnWCole-NHLBI https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2928253/

What’shighbloodpressure(Hypertension)-NHLBI https://www.nhlbi.nih.gov/health/high-blood-pressure

Heartandvasculardiseases-NHLBI https://www.nhlbi.nih.gov/science/heart-and-vascular diseases

Diabetes-Worldhealthorganization(WHO) https://www.who.int/news-room/fact-sheets/detail/diabetes

ShelaghB.Coutts,MD,MSc,FRCPC-Diagnosisand ManagementofTransientIschemicAttack https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5898963/

HemorrhagicStroke(Bleeds)-Americanstrikeassociation https://www.stroke.org/en/about-stroke/types-ofstroke/hemorrhagic-strokes-bleeds

JosefFinsterer ActaNeurolBelg.2010Jun.-Management ofcryptogenicstroke https://pubmed.ncbi.nlm.nih.gov/20873443/

Stroke-Centrefordiseasecontrolandprevention(CDC) https://www.cdc.gov/stroke/about.htm

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Eective Leadership in Healthcare Sector

Lwithboldchoicesthatmakethemrelevant.

eaderswithinthehealthcaresectoroftenkeepup

BernardTyson,CEO,andaleader,demonstratedcourage bymakingapledgetoseekhousingforunderservedpeople, takingresponsibilityforthosethingsthathealthplansdo notusuallydo.Healsoseeksmergerstoinfluenceand collaboratewithinhishealthcareorganization.

Similarly,DavidWichmann,CEOofUnitedHealth,chose toacquireDaVitaMedicalGroup,whichledtoan expansionofthehealthplan'sreachwithintheprovider space.

Inatwenty-firstcenturyscenario,thehealthcaresectorhas experiencedagreaterlevelofdisparitybetweentheneeds ofpatientsandtheactualcaregiven.Today,patients demandeasiercommunicationamongtheircareproviders, quickaccess,andhigh-qualityoutcomes.Theydesiretobe treatedasindividualsandgetapersonalizedexperience.

Withchangesinpatientneedsfollowedbysignificant workforcechallengesandincreasedfinancialpressuresit hassparkedaneedforaneweraofleadership.

Itnolongerrunsthroughasinglepaneofglass,considering thecomplexitiesinvolvedinthehealthcaresectortoday Theleadersarerequiredtoadoptanewdirectionofthought

TraitstoFollow
32|www.insightscare.com August 2022

andpracticenewskillstofacilitatesuccessandaddressthe evolvingneedsofpatients.

Let'sdiveintothetraitsthatdetermineeffectiveleadership today

HoldingaProactiveApproach

Customers'changingdemandsandexpectationsare becomingacorefactorintheevolutionofhealthcare.On thisnote,effectiveleadersmustbeskilledatanticipating theirneedsanddemonstratingcustomer-centricthinking.

ConsiderAristotle,aGreekphilosopherwhobelievedthat leadershipisaboutactionandethics.Hisphilosophycould beagreeduponbyskilledhealthcareleaderswholistento theircustomersattentively,askforfeedback,andaligntheir servicesaccordingly

Thiscouldmeanthattheleadersmayhavetoshifttheir thinkingandupdatetheirexistingskillsinalignmentwith customer-centricneedsforthehealthcarefacilitiestoattain success.

Effectiveleadersareabletoprioritizecustomerneedsby takingaproactiveapproachandorientingtheirstrategyina waythatwouldallowthemtopromotevalue-based healthcare.ThishasbeenevidentbyanHFMAreportthat foundthat53%oftheleaderswhohadadoptedaproactive approachachievedgreatsuccessintheirinitiatives,in comparisonto32%ofthoseleaderswhowerereactive insteadtothecustomerneeds.

DemonstratingEmpathy

"Itseemslikeyouaregoingthroughsomething.HowcanI helpyou?"—Empathyisanaturalpartofhealthcare leadershiptoday.Effectiveleadersfrequentlypracticethe skillofdemonstratingempathy,whichisessentialto improvingqualitywithinahealthcareorganization.

Paradoxically,eventhoughadvancingleadersunderstand howempathycouldbeuseful,theyarestillresistingsuch anideainpractice.Theyareconcernedthatempathy requiresalotofeffort.

Theyexplaintheirinabilitytoexpressempathyinthe followingway:

"ButIcan'tagreewitheveryone."

"Idon'thavetimetobenicetoeveryoneImeet."

Addressingthematter--Carroll,aClevelandClinicExpert, pointedoutthatthedemonstrationofempathyissimply aboutemphasizingmutualrespect,sharingcommitment, anddevelopingmeaningfulconnections.Foraleadertobe abletodeveloparelationshipwiththeteamislessabout timeorspace.Itismoreaboutbeingattentivetotheir emotionsandneedsatthemoment.

Whenshesurveyedanumberofexecutivesonhowthey foundtheirleaderstobe,shegotresponseslike,"Theyhave beengoodlistenersandsupportedmewheneverIneeded them."

Effectiveleadersinthehealthcaresectortodayaretheones whoareabletoempathizeandconnectwiththeteamthey lead.

ContinuousLearning

Thereisanurgencyforhealthcareleaderstoinvestin knowledgethatwouldservetheminimprovingthe healthcaresector

Takeaninstancewhere,accordingtoVox,75%ofmedical communicationstilltakesplacethroughfaxmachines. Surprisingly,around30%oftheworld'swarehousedata comesfromthehealthcareindustry.Eventhoughthereisa potentialforanestimated$300billionincostsavings annually,thehealthcareindustryisbehindintheeffective useofdataanalyticsandtechnology.

Ina2019article,Rizksuggestedthattheessentialskillfora healthcareleaderistobetechnologyaware.Beingableto takeadvantageofemergingtechnologiessuchasAIand machinelearningiscrucialatthispointofhealthcare evolution.

Competentleadersoftenengageintheskillofcontinuous learningwithindifferentsectorsofthefield,forinstance, technology,thatenablesthemtofasterandmoreeffective diagnosesalongwithlowerrisktreatments,hence progressingtowardsvalue-basedcare.

WrappingUp

AssuggestedbyaHealthcareExecutivearticle,inorderto beaneffectiveleaderinthehealthcareenvironmenttoday, onemusthavecourage,collaborationonagreaterscale, andpersonalcommitmenttowardtheemployees.

Ifsuchaleaderisunabletokeepupwiththeseareas,then hemaybeconsideredirrelevanttothegrowthofthe healthcaresector

34|www.insightscare.com August 2022

Hasna Al-Mutawa

36|www.insightscare.com August 2022

naworldfilledwithchallengesandroadblocksat

Ieverystepofaprofessionalcareerorabusinessgrowth curve,theglobalcommunityhasalwaysbeen busy—eitherinenablingendstomeetorbalancingthe competitoranalysissheets.

Butitisthevisionaryleaderwhotransformstheworldfor thebetterandusurpstheexistingresourcestosproutwitha solutionthatisnotonlyinclusiveandprogressiveforthe communitybutalsoprovestobeasourceofinspiration, proliferatingresilience,wisdom,andsocialisticattitude.

SuchanenthusiasticzealthatistransformingUAE's preventingcaresegmentwhileimprintingtheworldwith healthcareprogressionisHasnaAl-Mutawa

Sheisastandoutleaderinthetelehealthsegment.Starting hercareerasanEthicsandComplianceAnalyst,she ensuredthatindustryregulationsaremetbythecompany andsuccessfullyestablishedapositiveandinclusive corporateculture.Beingheadstronginwhatshedoes,she facilitatedhertop-notchguidanceasananalystforeight yearsandattainedanenrichingexperienceinthe competitivecorporateworld.

Aroundherprofessionalcurve,shehadgrabbedmany milestonesandaddedmanyfeatherstohercap.Moving aheadwithherskillsandknowledgeoflegal,research, audit,communication,andcomputercompetencies,she foundedDoctorsGroupLtd

Andbeingaresiliententrepreneurwithanethicalcodeof conductandcommitmentforcommunitybetterment,sheis leadingthehealthcarecommunitywithherpreventivecare digitalplatform.BeingtheFounderandCEOofDoctors GroupLtd,sheisfacilitatingeaseofaccesstothosewho arelookingoutforhealthcaremanagementtoolsandis easingouttheaccessofdoctorsandpatientswitheasy virtualcaresystems.

Let'sknowHasna'sentrepreneurialjourneyofestablishinga uniquekindofone-stopsolutioninDubai'shealthcare ecosystemandhowshehasbecometheperfectexampleof technologyleadership

IdeatingTechnology,TransformingReality

HasnastartedDoctorsgroupLtd.withasimpleidea.She wasuncertainandreluctantandwasn't100%sureifshe couldmakeitpossible.Hence,shestartedseeingthe

dynamicsofthismarketandhowasimpleideacanbeabig project.Reminiscingtheinceptionstoryofhersuccessful venture,shesays,“I started taking it seriously, which was the reason to leave corporate. The starting point was joining the Health Tech Lab, which is an initiative that is an incubator under the Department of Health in Abu Dhabi. For me, it was a blessed beginning because of the exposure the health regulators in Abu Dhabi give the start-ups.”

EnvisioninggrowthwithMission,Vision,andCore EthicalValues

AtDoctorsGrowthLtd.,Hasnahasplayedaremarkable roleinuprisingIZIHealth—a HealthTechnologycompany withthesolepurposeofenhancingpeople'swell-beingby promotingahealthierenvironmentinthebody,mind,and soul.Shemarks,“We are proudly based in one of the main countries in the region; UAE, Egypt & Iraq with access to more than 170 M people.”

Determinedtohermission,sheenvisionspioneeringand revolutionizingvirtualcareinthehealthcareindustry As thefounderandCEOofthecompany,sheisresponsiblefor allthebusinessdevelopmentsandinvestmentswhile overseeingthedailyoperationsworkflow.

Sheputs,“Our mission is to empower consumers with the right lifestyle management tools with access to virtual healthcare and remote health consultancy services thereby promoting health and well-being. As a healthcare platform our main objective is to be the role model for both healthcare providers & patients.”

Hasna Al-Mutawa envisions pioneering and revolutionizing virtual care in the healthcare industry.
37|www.insightscare.com The Most Dynamic Healthcare Entrepreneur Of The Year 2022 August 2022

Awards Awards

Pitch at Palace

DOH successful start-ups

Sharinghervisionofthecompany,shesays,“Our plan in 2022 and beyond is becoming a daily companion to our users. We are introducing a unique concept in healthcare: Plan: Plan your daily meal

Learn: Reach out if you need any consultations

Engage: Socialise with people using our fitness social features.”

SolvingChallenges

Inspiredtostartapreventativecareplatformduetothelack ofhealth-relatedknowledgeamongthecommunity,Hasna understoodthattheattitudeofseekinghealthcare consultationonlyincaseofemergencycouldnotbea progressivewayahead.

SpeakingaboutherIZIhealthplatformanditshealthcare system,shesays,“Regarding healthcare providers, we solve the main issue for healthcare providers (Virtual care) we don't only provide them with a virtual clinic we also help them reach new patients.”

FacilitatingOutstandingHealthcareSolutions

IZIhealthisaDigitalHealthplatformdesignedtobea dailycompaniontooltoempoweraholistic,healthy lifestyle.Theapphasallthefeaturesonesneedtofollowa healthylifestyle.

Ÿ Virtualconsultationswithdoctors,therapists,andhealth coaches.

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Simplifiednutritionlabelstoplanameal,findfoods,or buildadietplan

Ÿ Fitnessmatchinghelpsuserstomeetnewpeoplebased ontheirfitnessinterests.

Hasnamarks,“IZI health is the only platform taking a holistic approach in the healthcare journey looking into bridging the gap between WellCare & healthcare.”

RisingwithTechnologicalAdvancement

Answeringabouttheadoptionofdigitaltechnologies,she says,“Currently homecare & virtual care are booming amongst the UAE's people and now that there are many ways to implement remote care not only for severe cases but also for primary care.”

WordsofWisdom

Hasnaadvisesthebuddingentrepreneursandextendsher noteofwisdom.Shesays,“It is important to study the market very well, especially if you are looking to implement a new concept, as we noticed adaptation rate for health technology is very low in this market.”

TowardstheFuture

Hasnabelievesthatthehealthcaresectorispassingthrough agreattransition,anddigitalplatformswillopenanew paradigm.Sheiterates,“The future of healthcare is going to be remote care. The classic doctor-patient face-to-face appointment will be only necessary for server cases. A caring relationship will be established between the patients and the software or the app they are using. Although communication will be easy during and after the doctor's appointment, the lack of human interaction might discourage patients from reporting any symptoms.”

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