Themedicalaestheticsindustryisundergoinga revolutionin2023,drivenbytechnological advancementsandshiftingconsumerattitudes towardcosmetictreatments.Thesechangesarehavinga significantimpactontheindustry,witharangeofnew productsandtechniquesemergingthatarereshapingthe waythatpatientsapproachaestheticprocedures.
Agreaterfocusonnon-invasiveandminimallyinvasive treatmentsisoneofthekeyimpactsofthisrevolution. Patientsareincreasinglylookingfortreatmentsthatrequire lessdowntimeandhavefewersideeffects,andasaresult, companiesaredevelopingproductsthatcandeliverresults withouttheneedforsurgery.Forexample,injectable treatmentslikeBotoxanddermalfillersarebecomingmore popular,asarenon-surgicalfaceliftsandbodycontouring treatmentsthatusedeviceslikelasersandradiofrequency
Anotherimpactoftherevolutioninthemedicalaesthetics industryisagreateremphasisoncustomizationand personalization.Patientsarelookingfortreatmentsthatare tailoredtotheirindividualneedsandgoals,andcompanies arerespondingbydevelopingproductsthatcanbe customizedtoeachpatient'suniqueanatomyandaesthetic
preferences.Forexample,newdermalfillersarebeing developedthatcanbeusedtocontourspecificareasofthe face,whileneuromodulatorsarebeingformulatedto providemorenatural-lookingresults.
Therevolutioninthemedicalaestheticsindustryisalso havinganimpactonthewaythatpatientsapproach aesthetictreatments.Inthepast,therewasoftenastigma attachedtocosmeticprocedures,buttoday,moreandmore peopleareembracingtheideaofusingthesetreatmentsto enhancetheirappearanceandimprovetheirself-confidence. Thisisdrivinggrowthintheindustry,asmorepatientsseek outtreatmentsthatcanhelpthemachievetheiraesthetic goals.
InsightsCare'slatesteditionTop5LeadingCompaniesin MedicalAestheticsMarket2023walksyouthroughthe revolutioninthemedicalaestheticsindustryin2023, havingaprofoundimpactonthewaythatpatientsapproach cosmeticprocedurestoachievetheirdesiredaesthetic results.
Hope you have an informative read!
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April, 2023
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Featuring Person Company
Capitis Medical & Aesthetics
Capitismedicalaesthetics.com
Cryomed New Zealand Cryomed.nz
Joshua Crose CEO
Capitis Medical & Aesthetics is a Hair Restoration & Medical Spa Services located in Roseville & San Diego, California with service providers Dr. Joshua Crose and Arezou Crose FNP
Robbie YX Zhang CEO
Cutera Australia
Cuteraanz.com
Face It Medical
Aesthetics & Spa
Faceitct.com
TavTech Ltd
Tav-tech.com
Brett Elliott CEO
Cryomed New Zealand is a leading provider of aesthetic healthcare devices, medical-grade cosmeceuticals and injectables with more than 1000 capital aesthetic medical device installs that's increasing weekly.
Cutera Australia develops new solutions that give medical aesthetic professionals the power to adapt, evolve and stay at the forefront of the field so that they can deliver true patient satisfaction.
Anita Wolf CEO
Face it Medical Aesthetics & Spa is where natural beauty meets advanced medical technology. Located in downtown West Hartford, the company offer clients a soothing, spa-like setting combined with high level care
Tim Cranko CEO
TavTech Ltd is a privately-owned company, based in Israel, with a mission to continuously develop medical and aesthetic applications based on its unique and patented Jet Technology and its proprietary line of JetCare liquid solutions.
CUTERA has a por olio that is the envy of many. Our innova ve laser and lightbased technology provide a wide range of aesthe c solu ons for condi ons including all things vascular, pigment, skin revitaliza on and many more including rosacea, melasma diffuse redness, ta oos, and the list goes on to more than 30 approved indica ons.
Bre Ellio General Manager
CUTERA Australia & New Zealand
Regardlessofyouraging,lifestyle,weight,or
geneticconcerns,youdeservetolookasyoungand healthyasyoufeel.Youshouldbeabletolookinto themirroreverymorningandfeelinspiredtolivelifemore fully.CUTERAAustralia&NewZealandiscommitted todeliveringwhatyouneed,byenablingcutting-edge solutionswithinthemedicalaestheticsindustry
BrettElliott,GeneralManageratCUTERAhighlightsthe growingneedformedicalaestheticsinrecentyears.He says,"Withsocietyandtechnologyevolving,Iliketo believethatnon-surgicalmedicalaestheticscanbe leveragedasalevertohelprestoreandmaintainone's naturalbeauty,increaseconfidenceandself-esteem,and maybejusthavesomeformofpositiveimpactonmental health,whichisanincreasinglyalarmingissueforsociety inrecenttimes."
Thus,CUTERA,inpartnershipwithphysicians,offersa fullsuiteoftreatmentoptionstohelpmeetyourpatient's needs.Fromvascularconditionstopigmentation,tattooand bodysculpting,CUTERAprovidestailoredsolutionswith itsbest-in-classdevicesthatareexquisitelyengineeredto deliverthehighestlevelofperformance,safetyandefficacy
Inaddition,whiletechnologyisundeniablyacoreaspectof growthwithintheindustryofmedicalaesthetics,itisthe customers'successthatdeterminesthevalueofaservice. CUTERAhastakenthisprincipleseriously Thecompany prioritizescustomerserviceoverhavinggreattechnology, byinvestinginrecruitingpeoplewhocansupportits customersintheirjourneytosuccess.Functioningonsucha valueiswhatmakesCUTERAdeservingofthetitle,"Top 5 Leading Companies in Medical Aesthetics Market 2023."
Let's dive in to learn about CUTERA's operations that sets it apart in the medical aesthetics industry
CUTERA'sWideRangeofAestheticSolutions
CUTERAhasaportfoliothatistheenvyofmany.“Our innovativelaserandlight-basedtechnologyprovideawide rangeofaestheticsolutionsforconditionsincludingall thingsvascular,pigment,skinrevitalizationandmanymore includingrosacea,melasmadiffuseredness,tattoos,andthe listgoesontomorethan30approvedindications.”
CUTERAalsopossessestheaward-winning, market-leadingtruBodydevicestruSculptandtruFlexto removefatandbuildmuscleinsimple,easytouse15 minutestreatments.
We collaborate with our customers and understand their specific needs and preferences. We then leverage our extensive research and development capabili es to design and manufacture products that meet their needs.
CUTERAhasarobustconsultativeprocessfor understandingitscustomers'clinicalandtechnical requirementsbeforeembarkingonthejourneytodeliver innovationtothemarket."Whatsetsusapartfromother medicalaestheticsservicesinthemarketisourfocuson innovation,researchandcustomersatisfaction.Wework closelywithourglobalandlocalcustomerstounderstand theirneedsandprovidetailoredsolutionstoaddresstheir specificrequirements,"saysBrett.
Strategiccollaborationslikethiswithopinion-leading customerssawtheevolutionofExcelV+(designedby DermatologistsforDermatologists)andthetruSculpt–designedbasedonfeedbackfromcustomersonwhatthey wantedtoseeintheidealnon-invasivebodycontouring platform.
Brettcontinues,"Wecollaboratewithourcustomersand understandtheirspecificneedsandpreferences.Wethen leverageourextensiveresearchanddevelopment capabilitiestodesignandmanufactureproductsthatmeet theirneeds.Wealsoconductextensiveclinicaltrialsto ensurethatourproductsaresafe,effective,andmeet regulatoryrequirementswithFDA,TGA,NZMedSafeand otherglobalregulatorybodies."
CUTERA'sportfolioistheenvyofmanyinthemedical aestheticsindustry.Insummary,itpossessesanelite vascularportfolio.TheExcelV+isthelatestgeneration lasertechnologytoaddressawiderangeofvascularand pigmentconcerns.ExcelV+deliversthepower,precision
andperformancetosafelyandeffectivelytreatawiderange ofindicationsfromchallengingvascularandpigmentary conditionstotoday'smostcommonskinconcerns.The ExcelV+alsodeliversCUTERA'spatentedLaserGenesis treatmentthatcontinuestobedeliveredwiththe1064nm wavelengthandalsonowintheformofgreengenesisvia the532nmwavelength.
Tocomplementthevascularportfolio,CUTERAhas EnlightenIII,aninnovativeandversatilepicosecondand nanosecondtechnologywith3xseparateleading wavelengths(1064nm,532nmplustheunique670nm wavelength)allinterchangeableatthetouchofabuttonon theinterfaceofferingeaseofuseandcuttingedge technologyforbenignpigmentedlesionsandPICOgenesis, skinrejuvenation.Italsoenablesclinicstoremoveall colorsoftattoos.Thecompanyalsomanufacturesthe EnlightenSRforskinrevitalization,scarring,etcetera, usingthe1064nmandthe532nmwavelengths.
CUTERA'sXEOremainsabestsellerandisaworld-class customizablemulti-applicationplatformdesignedtotreat thewidestrangeofmostcommonnonsurgicalaesthetic concernssuchasveins,pigment,wrinkles,hairremoval, resurfacing,andskinrevitalizationwithasingle,robust device.
There-inventedtruBodyportfoliooftruSculptandtruFlex arebothcuttingedgenon-invasivebodycontouring technologiesthatreducefatandtonemuscle.Theefficacy andsafetyofthetruBodyportfolioareunsurpassedinthe medicalaestheticsspaceandbothsystemsoffereasytouse 15mintreatmentstohelpclinicssatisfytheever-increasing demandforbodytreatmentsinwhathasemergedasoneof
Brett Elliott, General Manager in Brief
Although Bre began his professional career as a school teacher and then worked in elite sports, he has been in the pharmaceu cal, capital equipment and aesthe c industry for over 20 years, with experience across a broad range of therapeu c areas and held numerous senior leadership posi ons. His passion is building teams, contribu ng to the development of his people, and empowering them to be successful.
"I embrace encouraging posi ve culture change as required as its ul mately the people, and the capabili es and a tude they bring to work each day, that drives the success of any business," emphasizes Bre .
Before joining CUTERA ANZ, Bre worked for several leading global en es such as Pfizer and Alcon. His journey towards joining CUTERA was driven by his desire to work for a smaller organiza on that truly values innova on, and communica on with customers and empowers him to rebuild the brand across ANZ.
"It was also CUTERA's unwavering commitment to advancing the field of medical aesthe cs and providing innova ve solu ons to address a wide range of pa ent concerns that drew me to the company over 5yrs ago now," he says.
thefastestgrowingcategoriesinthemedicalaesthetics space.
Maintainingthehighestengineeringstandardsinproduction andR&DisatoppriorityatCUTERA."Wehavearigorous qualitymanagementsysteminplacetoensurethatour productsmeetthehigheststandardsofsafetyand effectiveness.OurR&Dteamismadeupofexperienced engineers,scientistsandmedicalprofessionalswhowork togethertodevelopinnovativesolutionsthatmeettheneeds ofpractitionersandpatientsalike.Wealsoinvestheavilyin thelatestmanufacturingtechnologiestoensurethatour productsareproducedefficientlyandtothehighest standardsofquality,"emphasizesBrett.
Beingapubliclylistedgloballeadingmanufacturerin medicalaesthetics,CUTERAfacesvariousheadwindsto ensurethatitcontinuestodesign,manufactureandsupply best-in-classtechnologytokeepupwithglobaldemand. WithitssystemsbeingmanufacturedintheUSandshipped globallyon-demand,atalocalANZlevel,thecompanyalso collaborateseffectively,workinginpartnershipwith CUTERAHQtoensureitsANZcustomersremaina priorityforCUTERAInc."CUTERAANZcontinuestobe aflagshipbusinessforCUTERAgloballyduetothequality oftechnologywepromote,thestructureswehave embeddedoverthepastfewyearstosupportourcustomers andimportantly,Iamfortunatetohavebeenabletoinvest
CUTERA is celebra ng its 25th Anniversary.
inpeopletobuildthebestteaminthemedicalaesthetics industry,"saysBrett.
Despitetherebeingmoreclutterandcompetitionthanever, CUTERAcontinuestoestablishitsportfolioasthechoice ofdoctorsandotherhigh-qualityclinicianswhoseaimisto investintherighttechnologytoachieveoptimalpatient outcomes.ThisfocusonqualityoutcomesmeansCUTERA continuestosupportcustomerspost-saleandhelpthem drivegrowthintheknowledgethatpatientsarereceiving thebesttreatmentsavailableviaaCUTERAplatform.
Hecontinues,"Westrivetostayaheadofthecompetition byconstantlyinnovatingandimprovingourtechnology.We alsocollaboratecloselywithregulatoryagenciesby providingthenecessaryanalyticalrigortosupportour clinicaldatasubmissionsensuringoptimalapprovaltimes. Finally,wemaintainfinancialstabilitybycarefully managingourresources,investingingrowthopportunities, andlaunchingnewtechnologyintogrowthmarketstoinstill confidenceinourcustomersthatiftheyinvestinCUTERA technology,therewillbedemandforthosetreatments."
Tobuddingentrepreneursandenthusiastswhodesireto ventureintothemedicalaestheticssector,Brettadvises,
"Focusondevelopinginnovative,safeandeffective technologiesthatprovidesolutionsforhighvolumeunmet patientneeds.Iwouldalsoencouragethemtocollaborate withhealthcareprofessionalsandpatientstodevelopthe besttreatmentoptionspossible."
CUTERAhasbeenattheforefrontofthemedicalaesthetics industryfor25years.Brettadds,"Wehaveconsistently deliveredinnovativeandeffectivesolutionstopatientsand ourinnovativepipelinesuggeststhebestisyettocome. Ourongoingfocusonresearchanddevelopmentwill continuetohelpCUTERAstayaheadofthecurve."
"In2023andbeyond,wewillscaleourbusinessand structureinawaythatallowsustocontinuetoevolvethe supportweoffercustomersacrossAustraliaandNew Zealandandtocontinuetooutgrowpredicteddouble-digit growthacrossthemedicalaestheticsindustryoverthenext 5yearsandbeyond."
"Wealsoplantocontinuecollaboratingregularlywithour customerstoensurethatfutureinvestmentsmadein technology,training,educationandpeople,arealignedwith theneedsofourcustomersandtheirpatientstoenhancethe strongpartnershipapproachCUTERApridesitselfon," concludesBrett.
Despite there being more clu er and compe on than ever, CUTERA con nues to establish its por olio as the choice of Doctors and other high-quality clinicians whose aim is to invest in the right technology to achieve op mal pa ent outcomes.
AsfoodpricessoarinBritain,thousandsare
strugglingtofeedthemselvesandtheirfamilies. Thecost-of-livingcrisisintheUKhasmeantthat manychildrenoflow-incomefamiliesareeatingcheaper food,smallerportionsandsometimessleepinghungry Foodcharities,foodbanksandotherhelplinesare inundatedwithqueriesrelatedtotheregularsupplyoffood.
London-basedfoodcharityTheAkshayaPatra FoundationUK(TAPF),reportsa15%increasein enquiriessinceAugust2022,justaftertheyconcludedtheir summerfoodservicewhentheyofferedover70,000meals invariousholidayclubsinLondon.Thebeneficiariesare mostlychildrenfromlow-incomefamilies.
8-year-oldProdipKumar(name-changed),astudentat DormersWellsSchoolinEalinginWestLondonisfidgety. Helooksanxiousforabreakatschool.Ontheothersideof thebreakisahotmeal,filledwithcheeseandvegetables, awaitinghim.''MynameisProdip,Iam8yearsold.My favoritemealismacandcheese.Itistastyandfullofflavor WhenIeatfood,itmakesmefeelfull.AndIwanttoeat more."ThemealsareservedbyTheAkshayaPatra FoundationUK,aspartofaspecialinitiativebytheschool tohelpoutlow-incomefamiliesdealingwithrisingcosts.
"Weneedsolutionsthatarecost-effective.Thesemealsby AkshayaPatraarecheap–ahotmealwithfruitand vegetablesforunder£3.Theportionsizesaregood,and
manychildrenliketotakesomefoodhome,maybefortheir parentstoeat.Thefoodisvegetarianandthatfeelskindto theearthtoo.''SaidRabiaCornelius,PupilandFamily workeratDormersWellsJuniorSchoolinEaling.
TacklingHunger&MalnourishmentTogether—The AkshayaPatraWay!
Whilecharities,foodbanksandotherorganizationsare stretchedofferingsupportbysharingfood,oftenthe thoughtofwhatisbeingfedisneglected.Packagedfood fromtins,cansarebetterthansufferinghunger.However, nutritionistswarnthatchildrenconsuminghighlyprocessed foods,andfoodsohighinsaltsandsugarsoveralong periodoftimecanactuallybeheadingtoanotherproblem–malnourishment.Thespikeinillnessesinchildrenoverthe yearshasburdenedtheNationalHealthSchemeintheUK.
TheAkshayaPatraFoundationUKhavebeenthought leadersintacklingHungerandMalnourishmenttogetherat thesametime.Thecharityhasalegacyofover23yearsin India,whereitservesover2millionchildren,daily These mealsarehot,nourishingandvegetarian.Withtheirstateof-the-artkitchen,theycanproducefreshlycookedfoodat speedandatscale.Thecharitylauncheditsfirst internationalkitchenintheUKinOctober2020.Their fully-steelsustainablekitchenhasbeendonatedby philanthropistorganizationGMSPFoundation.Itisthe largestofitskindandcancookupto8,000mealsin3 hours.
Bhawani Singh Shekhawat is the CEO of The Akshaya Patra
Founda on in Europe, the world's largest and perhaps most celebrated school meals program that is currently serving over 1.6 million children every day, amoun ng to over 2 billion meals.
TheflagshipprogramisaptlytitledNourishtoFlourish thusfaralreadyservedover650,000hot,nutritious, vegetarianmealstochildrenatLondonschools,holiday clubsandcommunitycentres."Hungerknowsno nationalityorbackground.Itisarecurringproblem–3 timeseachday.Andifweignoreourchildren,weare puttingourownfutureatstake.Thesechildrenwillbeour leaderstomorrow–wemustcollaborativelyfeedthemand feedthemright.So,weusebestpracticestotryand mitigatetheproblem,asbestaswecan.We'dlovetoserve childrenatschoolsaswell.Allchildrencanaffordameal too.Becauseourmealsarehealthy,cookedspeciallyfor
childrenwhowishtolearn.Andlearningatthatagedoes notneedfoodloadedwithhormones,processedfloursand preservatives.Theyneedtoeatatschoolliketheyeatat home."SaidBhawaniShekhawat,CEOatTheAkshaya PatraFoundationUK.
Therearemorethan3millionchildrensufferingfrom hungerintheUK.Ofthem,nearly800,000childrenarein Londonalone.
ToknowmoreaboutTheAkshayaPatraFoundationUK (thenametranslatestoanunlimitedpotoffood)–please visitwww.tapf.org.uk.
Thereisagrowingneedforethicsinthefieldof medicalaesthetics.Ascosmeticproceduresbecome morepopularandaccessible,severalethical concernsmustbeaddressedinordertoensurethatpatients receivesafe,effectiveandethicalcare.
Oneofthemainethicalconcernsinmedicalaestheticsis theissueofinformedconsent.Patientsmustbefully informedabouttherisksandbenefitsofaparticular procedure,aswellasanyalternativetreatmentsthatmaybe available.Theyshouldalsobemadeawareofthe
qualificationsandexperienceofthepractitionerwhowillbe performingtheprocedure.Withoutthisinformation, patientsmaybecoercedintoundergoingatreatmentthey donotfullyunderstandorthatmaynotbeintheirbest interests.
Bypromotinginformedconsent,respectingpatient autonomyandaddressingissuesrelatedtoaccessand equity,medicalprofessionalscanhelptoensurethat cosmeticproceduresareperformedinamannerthatissafe, effectiveandethical.
Let’s peek into the core ethics of medical aesthetics which are as follows:
Respectforpatientautonomyisacrucialethicalprinciple inthefieldofmedicalaesthetics.Patientshavetherightto maketheirowndecisionsabouttheirbodies,including whetherornottoundergocosmeticprocedures.Medical professionalshavearesponsibilitytorespectthese decisionsandensurethatpatientsarefullyinformedabout therisksandbenefitsofanytreatment.
Inadditiontorespectingpatientautonomy,medical professionalsinthefieldofmedicalaestheticsshouldalso bemindfulofissuesrelatedtosocialjusticeandequity. Accesstocosmeticprocedurescanbelimitedbyfactors suchascostandgeography,andmedicalprofessionals shouldworktoensurethatallpatientshaveequalaccessto thesetreatments.Thismayinvolvedevelopingnewmodels ofcarethataremoreaccessibleandaffordable,aswellas advocatingforpoliciesthatpromoteequityandfairnessin healthcare.
Beneficenceisanotherimportantethicalprincipleinthe fieldofmedicalaesthetics.Thisprinciplerequiresmedical professionalstoactinthebestinterestsoftheirpatientsand topromotetheirwell-being.Inthecontextofmedical aesthetics,thismeansthatmedicalprofessionalsshould onlyrecommendandperformcosmeticproceduresthatare safe,effectiveandbeneficialtothepatient.
Medicalprofessionalshavearesponsibilitytocarefully evaluateeachpatient'sindividualneedsandgoalsandto recommendtreatmentsthatareappropriatefortheir particularsituation.Thismayinvolvetakingintoaccount factorssuchasthepatient'sage,medicalhistoryandoverall healthstatus.
Medicalaestheticsencompassesawiderangeof procedures,includinginjectables,lasertreatmentsand cosmeticsurgery.Theseprocedurescancarryrisks,ranging
fromminordiscomforttoseverecomplications,suchas infection,scarring,orevendeath.Therefore,medical aestheticspractitionersmustprioritizetheprincipleofnonmaleficencetoensurethattheirpatientsarenotharmed. Onewaythatmedicalaestheticspractitionerscanuphold theprincipleofnon-maleficenceisbycarefullyassessing theirpatients'medicalhistoryandcurrenthealthstatus beforerecommendinganyprocedures.Thisensuresthat patientsarenotexposedtounnecessaryrisksor complicationsthatmayarisefrompre-existingmedical conditions.
Justiceisanethicalprinciplethatisconcernedwithfairness andequality.Inthefieldofmedicalaesthetics,justicecan beseenasanethicalobligationtoprovideequalaccessto medicalaestheticsproceduresandensurethatallpatients receivefairandequaltreatment.
Oneaspectofjusticeinmedicalaestheticsisensuringthat allpatientshaveequalaccesstoprocedures,regardlessof theirsocioeconomicstatus.Medicalaestheticsprocedures canbeexpensive,whichcancreateabarrierforsome patientswhomaynotbeabletoaffordthetreatments.
Anotheraspectofjusticeinmedicalaestheticsisensuring thatallpatientsaretreatedfairlyandequally Thismeans thatpractitionersshouldnotdiscriminateagainstpatients basedontheirrace,gender,age,oranyotherpersonal characteristic.Allpatientsshouldreceivethesamelevelof careandattention,andtheirindividualneedsandconcerns shouldbeaddressedwithrespectanddignity.
Inconclusion,whilemedicalaestheticscanofferpatientsa rangeofbenefits,itisimportanttoconsidertheethical implicationsoftheseprocedures.Patientsmustbefully informedandempoweredtomaketheirowndecisions, withoutpressuretoconformtosocietalbeautystandards. Additionally,accesstotheseproceduresmustbeequitable andinclusive,sothatallpatientshavetheopportunityto benefitfromthemiftheysochoose.
-SaloniAgrawal
Inthemodernera,medical
aestheticsiscontinuously evolvingasmoreandmorepeople becomeawareofthepossibilitiesthat thisindustryisopeningforthem. Innovationofcutting-edgetechnology bycompaniesinthefieldofmedical aestheticshasgainedmomentum,and thesecompaniesarenowtakingthe industrytoitshighestpotential.
Onesuchleadingcompanyis TavTech,Ltd.amedicaldevices companycommittedtothe developmentofadvancedmedicaland aestheticapplicationsofitsproprietary Jettechnology,leadingthewaytoa worldofmoreeffective,morepowerful treatmentsforawiderangeof conditions.
Inthefollowinginterview,the company'sCEO,TimCrankoshares valuableinsightsaboutthecompany's innovationsandhowtheyarebringing achangeinthefieldofmedical aesthetics.
Following are the highlights of the interview:
Pleasebriefouraudienceabout TavTechLtd.,itsmission,andthe keyaspectsofitsstrongholdwithin themedicalaestheticsniche.
TavTechisaprivately-ownedcompany basedinIsraelwithamissionto continuouslydevelopmedicaland
aestheticapplicationsbasedonits uniqueandpatentedJettechnology.By usingscientificprinciplesof aeronauticsandaviation,wedevelop anddeliverstate-of-the-artmedicaland aestheticdevicesbasedonjetpressureenergythatareenhancingthewaynoninvasive,non-ablativeandnon-contract treatmentsarecarriedout.
Ourtechnologicalprincipleissimple, thoughsophisticated:liquids,e.g., saline,vitamins,skinnutrients,etc.are acceleratedusingpressurizedairto highvelocitiesbymeansofaunique non-contacthandpiece-nozzle.It breakstheacceleratedliquidandair mixintomicro-droplets.Thisjet streamofmicro-dropletscanbeused eitherformedicalapplicationstogether withoxygen,orforaesthetics-careand avarietyofskinconditionsbygently andpleasurablyimpactingtheskinand enablingtrans-epidermaltreatments.
Tellusmoreaboutyour products/services/solutionswhich makeyourcompanystandoutfrom thecompetition.
Ourpatentedtechnologyis successfullyappliedinaestheticskin rejuvenationundertheJetPeelbrand, andwoundmanagementunderthe JetOxbrand:
Ÿ JetPeel,whichcreatedthejet pressure-energycategoryin aestheticsmedicineandhasbecome
aniconicbrandinthiscategoryas wellasbeingtheglobalcategory leaderwithitsworld-firstapproach totrans-epidermaltreatment.
JetPeelbyTavTechutilizesunique patentedtechnologyusingjet pressure-energytogeneratefine, misty,high-velocityjetstreamsof liquidmicro-dropletsmixedwith airpleasantlyimpactingtheskinat speedsofaround450miles/hour (720km/hour).Thisjetpressureenergyenablesaesthetic practitioners–bothdoctorsand cosmeticians/beauticiansaliketo performrejuvenationandanti-aging treatmentsstartingwithalymphatic massage,followedbygentle exfoliationandtheneffective infusionofskinrenewalandantiagingsolutionsintothedermis.The treatmentispleasurable,nonablative,non-invasive,safe,needlefree,pain-free,andnon-contactfor cosmeticenhancement,withzero downtimeandimmediateresults.
Ÿ JetOxisanirrigationdebridement deviceprovidinggentleandprecise debridement.TheJetOxpatented technologyacceleratesthesolution imbuedwithcompressedoxygento thewoundbed.Itisprovento effectivelyloosen,softenand removesurfacewounddebris, bacteria,necrotictissue,biofilm, andexudatefromchroniccritically
colonizedwounds,treatingdiabetic ulcers,pressureulcers,venous stasisulcers,andburns.
Itissimpletooperate,notdoctor dependentcanbeoperatedby caregiversincludingnursesandin manydifferentsettings(home, clinic,hospital),andoffersan excellenttreatmentprofile,which includestheincreaseofblood circulationtothewoundand treatmentcomfort.
Whatisyouropinionontheimpact ofthecurrentpandemiconthe globalhealthcaresector,andwhat challengesdidyoufaceduringthe initialphaseofthepandemic?
Thecurrentpandemic,whichinmy viewisheretostay,bringswithita needtochangecurrentcustomerand patientserviceparadigms.Theterm 'retailicine'(retail+medicine)will becomemoreacceptabletoboththe medicalprofessionandthegeneral public,whichwillincreasinglydepend oneasilyaccessiblemedicalservicesin
TavTech's CEO, Tim Cranko entered the medical tech industry after many years of senior management positions in leading global consumer goods and pharma companies, namely Nestle, Unilever, and Novartis.
Following that, he entered the medical device industry as the CEO of AB Dental, a dental implant manufacturer, and went on to head up PerFaction Technologies, an Israeli start-up in medical aesthetics, which was subsequently acquired. He then became CEO of TavTech about three years ago at the height of the COVID-19 crisis.
locations,suchasretailoutlets, previouslyconsiderednotsuitedtothe provisionofmedicalservices.
Thiswillbringwithittheexpansionof 'quasi-medical'services,whichwillbe offeredbyparamedicalserviceand healthcareprovidersandwillleadto renewedregulatoryprovisionssuitedto amoresociallydistancedsociety withinadecentralizedandhighly fragmentedmedicalsector
Withcontinuousdevelopmentin technologiessuchasAIandbigdata, whatisyourpredictionaboutthe futureofthehealthcaresector pertainingtothemedicalaesthetics vertical?
InthesamewayasAIandbigdataare influencingdermatologyinenhancing diagnosisandprediction,sowillthis eventuallybecomeaccessibleto medical,retail,andaesthetics.Asthe dermatologyknowledgebasegrows, andadvancedtechnologybecomes moreaccessibleandcheaper,sowill opportunitiesfornimblealgorithm
One of TavTech's growth engines is expanded geographic coverage, and over the next 12 months we aim to become active via third-party distributors in new regional markets.
creatorsandentrepreneurs.Therewill befarmoreconsumeroptionsfor mobileapplicationsandhome treatmentdevices,makingthis businesscategorymoreaccessible, affordableandavailabletowider consumersegments.
Asanestablishedleader,whatwould beyouradvicetobudding entrepreneursandenthusiasts aspiringtoventureintothemedical aestheticsindustry?
Sincemedicalaestheticsisprobably oneofthemostattractivesubsegmentswithinthegiganticwellness industry,thereisnodoubtthatitwill beanareaoffocusforboth entrepreneurialeffortsandinvestment funds.
Asinanyentrepreneurialenterprise, bothperseveranceandflexibilityare vital,butperhapsmoresoinmedical aestheticsthaninotherindustries. Perseverance,sinceittakesalongtime toestablishaconvincingevidencebasedpropositionandflexibilitysince bythetimesuchanevidence-based propositionisestablishedthereisa highprobabilitythatthefast-changing regulatoryandcompetitive environmentswillbedifferentfrom
whattheywereatthestartofthe venture,therefore,necessitating adaptations.
Howdoyouenvisionscalingyour company'soperationsandofferings in2023?
Wearecurrentlyactiveinmajorglobal marketssuchastheUSA,Chinaand Europe.Despitewidespread availabilityinmajormarkets,oneof ourgrowthenginesisexpanded geographiccoverage,andoverthenext 12months,weaimtobecomeactive viathird-partydistributorsinnew regionalmarketsinSouthandCentral America,theMiddleEast,EastEurope andAPAC.
Inaddition,R&Dinvestmentsare comingtofruition,andwithinthenext 24months,wewilllaunchseveral innovativeadditionstoourcurrent offering.Inordertomeettheexpected growth,wehaverecentlymadea significantinvestmentinanewstateof-the-artmanufacturingplantthat becameoperationalduring2020and significantlyincreasedproduction capacitywhileenablingustomeetthe strictestmedicaldevicequalityand regulatoryrequirements.
Over the years both of TavTech's wound care (JetOx) and aesthetics (JetPeel) applications and devices have been recognized with a number of accolades. Just in the last four years, JetPeel has received:
Ÿ The Best Spa Innovation / Technique from the European Health and Spa Awards
Ÿ The Most Innovative Spa Technology from the US Aesthetics
Everything Awards
Ÿ Best in Germany European Health & Spa Awards
Inrecentyears,socialmediahasbecomeanintegral partofourdailylives.Peopleusesocialmedia platformslikeFacebook,Instagram,Twitterand TikToktoconnectwitheachother,sharetheirthoughtsand opinions,anddiscovernewtrendsandproducts.The medicalaestheticsmarkethasnotbeenimmunetothe impactofsocialmedia,andinthisarticle,wewillexplore thewaysinwhichsocialmediahasinfluencedtheindustry.
Themedicalaestheticsmarketincludesarangeofcosmetic treatmentsandproceduresthataredesignedtoimprovea person'sappearance.Thisincludesnon-invasivetreatments
likeBotox,dermalfillers,andchemicalpeels,aswellas surgicalprocedureslikeliposuction,breastaugmentation andrhinoplasty Themedicalaestheticsmarketisarapidly growingindustry,withaglobalmarketsizeof$16.3billion in2020,andisexpectedtogrowataCAGRof10.8%from 2021to2028.
Socialmediahashadasignificantimpactonthemedical aestheticsmarketinseveralways.Notonlyhasitmade medicalaesthetictreatmentsmoreaccessibletoabroader audiencebutalsohasledtoanincreaseinitsdemand.In
thepast,thesetreatmentswereoftenonlyavailabletothe wealthyorthosewithhighsocialstatus.However,social mediahasmadeitpossibleforpeoplefromallwalksoflife tolearnaboutandconsiderthesetreatments.Influencers andcelebritieswithlargefollowingssharetheirexperiences withthesetreatments,makingthemmoreappealingand accessibletothegeneralpublic.Secondly,socialmediahas ledtoanincreaseindemandforcertaintreatmentsand procedures.Forexample,the"Instagramface"trend,which featuresplumplips,definedcheekbones,andastraight nose,hasbecomeincreasinglypopularduetotheinfluence ofsocialmedia.Thistrendhasledtoasurgeindemandfor treatmentslikedermalfillersandrhinoplasty
Ithasmadeiteasierforpeopletoresearchandchoose medicalaestheticsproviders.Socialmediaplatformsallow peopletoreadreviews,viewbeforeandafterphotos,and learnmoreaboutthequalificationsandexperienceof practitioners.Thisincreasedtransparencyhasmadeiteasier forpeopletomakeinformeddecisionsaboutwhich providertochoose.
Let's take a closer look at some of the ways social media has influenced the industry:
Socialmediahasplayedasignificantroleinincreasing awarenessaboutmedicalaesthetictreatments.Influencers andcelebritiesonInstagram,TikTok,andotherplatforms frequentlysharetheirbeforeandafterphotosanddiscuss theirexperienceswithvarioustreatments,makingiteasier forpeopletolearnabouttheoptionsavailabletothem.This increasedawarenesshasledtomorepeopleconsideringand seekingoutthesetreatments.
Inadditiontoinfluencersandcelebritiessharingtheir experiences,socialmediahasalsomadeiteasierforpeople toaccessinformationaboutmedicalaesthetictreatments. Medicalprofessionalsandclinicscanshareeducational contentabouttreatmentsandprocedures,helpingpeople makemoreinformeddecisionsaboutwhetheraparticular treatmentisrightforthem.
Oneofthemostsignificantimpactsofsocialmediaonthe medicalaestheticsmarkethasbeentheriseofthe "Instagramface"trend.Thislooktypicallyinvolvesfull, plumplips,definedcheekbones,astraightnoseanda smoothcomplexion.Influencersandcelebritieswiththis lookoftenhavealargefollowingonsocialmedia,which hasledtoanincreaseindemandfortreatmentslikedermal fillers,Botoxandrhinoplasty.
Socialmediahasalsoincreasedcompetitioninthemedical aestheticsmarket.Withmorepeopleawareofthe treatmentsavailable,therehasbeenaninfluxofnewclinics andpractitionersofferingtheseservices.Thishasmadeit moreimportantthaneverforclinicstodifferentiate themselvesandstandoutinacrowdedmarket.
Finally,socialmediahasplacedagreateremphasisonthe resultsofmedicalaesthetictreatments.Patientsaremore likelytosharetheirbeforeandafterphotosonsocialmedia, andclinicsareunderincreasedpressuretodeliverresults thatarebothnoticeableandnatural-looking.
Inconclusion,socialmediahashadasignificantimpacton themedicalaestheticsmarket,increasingawareness, makinginformationmoreaccessible,anddrivingthe popularityofcertaintreatmentsandtrends.Whilethereare certainlybenefitstothisincreasedvisibility,therearealso challenges,suchasincreasedcompetitionandpressureto deliverresults.Astheindustrycontinuestogrowand evolve,itwillbeinterestingtoseehowsocialmedia continuestoshapethemedicalaestheticsmarket.
-SaloniAgrawal
SamuelOluwasola
Therearenumerousweight-losstips availableontheinternet,someof whichhavenotbeenclinically validated.Wewilldiscussafewtipsthatwill helpyouloseweightnaturally
Duetoalackoftimetoexerciseand enthusiasmtokeepgoing,weightreduction canbestressfulandannoyingattimes.Some peoplechooseintermittentfastingtoreduce weight,butyoudon'tneedtostarveyourself becauseyoumayenduphurtingyourself insteadofhelpingyourself.
Manypeoplehavebeenleftfrustratedintheir attemptstofindaquickfixsolutiontotheir weightconcerns.Somepeoplehavebecome depressedasaresultofthis.Somepeople havegainedweightasaresultofchildbirth, andhavebeenbattlingtokeepitunder controlsincechildbirth.However,itseems theirweightlossstrategiesdon’twork.
Also,somepeopleinabidtogetaquick solutiontoweightlossenduptakingharmful weightlossproducts.
Youshouldknowthattherearewaystolose weightwithoutstarvingorusingdangerous substancesthatcouldharmyourhealthinthe longrun. Exercising, keeping track of calories consumed and lowering carbohydrate intake arealloptionsthat work.
Ifyou'reseekingwaystoloseweightathome withoutstressorexercise,here'saguidethat canhelp:
Maintainingweightlossrequiressufficient,good qualitysleep.Sleepdeprivationwillimpactyour weightlossjourneynegatively Whenyoudon'tget enoughsleep,youtendtostayupforlongerperiods, whichimpactsthehormonecalledcortisol,causing thehormonetobereleasedinlargerquantities. Cortisolstimulatescarbohydrateandfat metabolism,whichinturnincreasesyourappetite andcravingforfood.Youmightbeinclinedtoeat unhealthyfoods,whichincreasesyourcalorie intake.Youshouldbecautiousofthetimeyougoto bed.Thelesssleepyouget,themoreweightyou maygain.
Youshouldmakeanefforttoestablishabedtime andwake-uproutine;NationalSleepFoundation guidelinesadvisethathealthyadultsneedbetween7 and9hoursofsleeppernight.Gettingenoughsleep willhelpyouinlosingweight athomewithout exercisingwhilelackofitcanslowdownyour weightlossjourneyevenifyouareonarestrictedcaloriediet.
Waterisessentialforlife.Itmakesupto60%of ourbody Asubstantialpartofourbloodisalso madeupofwater Thisisthereasonwhywateris importantinoureverydaylife.Ifyouarestill wonderingwhywateristhatimportant,youmust knowthatthebodymakesuseofwatertoflushout wastesandregulatebodytemperature.
Accordingto2018researchpublishedinthe JournalofAmericanDieteticAssociation,they foundthat30minutesbeforebreakfastreducedthe numberofcaloriesconsumed.
Drinkingwaterbeforeamealmakesyoustay hydratedandyourstomachfuller.Replacecalorieloadeddrinkswithwater,youwillseeadrastic changeovertime.
Usingthistipmaynotgiveyouthedesiredweight lossresultimmediately,butovertimeyouwill likelyseethedesiredresultyouhavebeencraving for.Yourbodywillalsohaveyoutothankbecause itwillfunctionmoreoptimallywhenhydrated.
Losingweightcanbechallenging,butnot impossible.Itrequiresdeliberateeffortand motivationtoachieveyourdreambody
Obesityisassociatedwithhormoneimbalance whichisaresultofovereatingandlackof exercise.Inordertocombatovereating,it's requiredyouchangeyourdinnerplatetoa smallersizejusttoadjusttheamountoffoodyou consumeinasitting.Peopletendtoreducetheir portionsbasedonthesizeoftheplate.
ResearchfromCornellUniversityshowsthat switchingfroman11-inchdinnerplatetoa10inchplatecausespeopletoservethemselvesless food.Eatingwithabigger-sizedplateoften temptsyoutoeatlargerfoodportions,because thelargertheplate,thebiggerthefoodportion youdishout.Youcantrythisoutinyour subsequentmealsandseehowitworksforyou.
Greenteahasbeenassociatedwithweightlossforalong time.Mostweightlosssupplementshavegreenteaintheir ingredientstohelploseweight.Greenteaenhances metabolismwhichistheprocessbywhichthebodyconverts foodanddrinkintousableenergy Take2-3cupsofgreentea dailyforadesiredfat-burningresult.
Greenteaismadefromtealeaveswhichhavesome nutritionalbenefitsandarerichinantioxidants.Greentea containsaflavonoidcalledcatechin,whichisanantioxidant.
2.DRINK ENOUGH WATER
3.USE A SMALLER PLATE WHEN EATING
ConsumptionofFruitsandvegetablepromotebody health.Fruitsandvegetableshavelotsofnutritional valuesthathelpthebodystaynourishedand healthy Vegetablesandfruitsarerichinfiberand someothernutrientswhichmakesthemthebest optionforweightlossandhelpslowertheriskof diabetes,highbloodpressure,cancerandheart disease.
Thenaturallysweettasteofsomefruitshelpsto reducesugarcravingsorjunkinsomepeoplewhich inturnhelpstokeepweightincheck.Somefruits alsocontainlotsofwaterwhichmakesthestomach fullerandreducesfoodconsumption.Fruitslike watermelon,pineapple,apple,grape,cucumber, oranges,raspberriesandmanymorecontain80%90%ofwater
Therearelotsoftipsyoucantryouttohelp manageyourweight,asidefromthe conventionalmethodofexercisingand dieting.
Thetipsmentionedinthisarticletipslike eatingslowly,eatingwithasmallplate,don't watchtvwhileeating,ordrinkingwatercan helpyouinyourweightlossjourney Try themouttoseewhichworksforyou.Give roomfortryingoutnewweightloss strategies.
Thelistedtrickshelpovertimetomanage yourweightlossanditrequiresnoexercise, stress,oreffort.Itonlyinvolvesachangeof lifestyletohelpyouachieveyourdesired weightchange.
Nedeltcheva,ArletVetal.(2010).Insufficientsleepunderminesdietaryeffortstoreduceadiposity. https://pubmed.ncbi.nlm.nih.gov/20921542/
BrendaMDavyetal.JAmDietAssoc.2008Jul.Waterconsumptionreducesenergyintakeatabreakfastmealinobeseolderadults https://pubmed.ncbi.nlm.nih.gov/18589036/
SusanS.Lang2014.Themoreyouhaveonyourplate,themoreyouovereat https://news.cornell.edu/stories/2004/10/more-you-have-your-plate-more-you-overeat
MichelleCVenablesetal.AmJClinNutr.2008Mar.Greenteaextractingestion,fatoxidation,andglucosetoleranceinhealthy humans
https://pubmed.ncbi.nlm.nih.gov/18326618/
