The Most Empowering Women Leaders in Construction 2022

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Vol 12 Issue 10 2022 Staunch Leader Portraying Iconic Success
omenEmpowering The Most Leaders in Construction 2022 Vida uo www.insightssuccess.com
Vida Luo Director of Business Development G. P. Coatings NSW

Symbolizing Excellence

Editor’s Desk

AbhishekJoshi AbhishekJoshi

Genderneverdeterminesanindividual’sleadership

abilities.Instead,organizationsmustassess leadershippotentialbyevaluatingindividual strengthsandpersonalitytraits.Regardlessofthetypeof business,you'rerunning,oreventheindustrythatyou're operatingin,tosaythatstrongfemaleleadersareimportant issomethingofanunderstatement.Intruth,they'reessential -notonlyforprovidingamuch-neededperspectiveonthe directionthatabusinessistakingbutalsointermsofthe typesofqualitiesthattheybringtothetablethatyou're unlikelytofindanywhereelse.

Oneofthemostinvaluabletraitsthatfemaleleadersbring tothetableistheirsenseofawareness.Theytypicallytryto lookatthebiggerpicturefirst,butthenbreakasituation downintothefinerdetailstoseewhatisreallygoingon underneath.Womeninleadershippositionsaren’tafraidto seeasituationfromavarietyofangles.Theytendto attempttounderstandasituationasorganicallyaspossible byaskingtherightquestionsattherighttime,ratherthan bendingasituationtotheirownwill.

Tobeagreatleader,youmustnotlimityourselfto becominganexpertinyourownindustryonly.Good leadershavetheabilitytoseewhatbiggerroletheyhaveto play.Theytakethetimetolookatthebiggerpictureand figureouthowtheycanberelevant.Womenalwayslook aheadandwaystogetopportunitiesforthemselvesand others.

Womenhaveavision,whichallowsthemtostayaheadand beaninspirationtootherpeople.Andso,itisn’tsurprising thatwhenitcomestomakingillustriouscareermoves,you canalwayscountonwomentoknowwhattheyaredoing andwhattheywanttoachieve.Theseresilientleadershave beenimmenselycontributingtoenablingtransformationsin themodernindustrialsector,theconstructionnichebeing

noexception.Theconstructionsegmenthasseena definitiveriseinthenumberoffemaleleadersmakinghuge stridesinthefield.

Indulgingintheinnovationsoftheseresoluteleaders, InsightsSuccess,throughitslatestedition,“TheMost EmpoweringWomenLeadersinConstruction2022,” highlightsthecharismaswhoaresymbolizingexcellence andtransformingthefacetsoftheconstructionsector

Flip through the pages and have a Wonderful Read!

08
Portraying Iconic Success
Cover Story
Staunch Leader
Vida uo
Cassie Samons Assisting YOU to Find YOUR Next Exceptional Home Bailey Jordan A Compassionate Leader Developing Firm Connections in Real Estate 16 20 24 28 Kelly Davies Offering a Bespoke Experience Lorie Campbell Farley Serving above and beyond for buyers and sellers -by making your favorite four-letter word sold C O N T E N T S
sales@insightssuccess.com December, 2022 Editor-in-Chief Senior Sales Manager Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Merry D'Souza Managing Editor Executive Editor Assistant Editors Visualizer David King Art & Design Director Associate Designer Kshitij S Peter Collins John Matthew Sales Executives David, Martin Business Development Executives Steve, Joe Jacob Smile Prachi Mokashi Dominique T. SME-SMO Executive Sagar Lahigade Frank Adams Circulation Manager Robert Brown Stella Andrew David Stokes Copyright © 2022 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on : Abhishek Joshi Revati Badkas Jenny Fernandes Anish Miller Sandeep Tikode

omenEmpowering The Most Leaders in Construction 2022

JPARRealEstate jpar.com CassieSamons Realtor

JaimineJohnson President

KarenSimon PresidentandManaging Partner

DRKandCompanyRealty drk-realty.com

Cassieishyper-focusedonmentoringandempoweringher associatestobuildtheirbusinessesandmakeanimpactintheir communities.

JaimineJohnsondevelopsandimplementslong-termstrategies forthecommercialassetdivisionintheinvestment managementofoffice,industrial/flex,medical,retailproperties.

EmersonsCommercial RealEstate

emersonscre.com

KellyDavies Founder

LorieCampbell-Farley Realtor/Real EstateAdvisor

KellyDavisHomesTeam kellydavishomes.com

Karenhasbeenactiveinoffice,retail,industrialandland sectorsinbothleasingandsalesintheDFWcommercialreal estateareaforthepast27+years.

KellyDaviesisamongtheleaderswhobelievethatcontinuous learningandgrowingisoneofthesecretmantrastosuccess.

ViewPointRealtyServices viewpoint.ca

VidaLuo BusinessDevelopment Director

GPCoatings®NSW gpcoatingsnsw.com.au

LorieCampbell-Farleybeganhercareerinrealestatein2010 afterworkingfor10yearsasVPofSalesandMarketingfora publiccompany

VidafiercelyandfearlesslypositionsGPCoatingsasaleader inthemarketplace,turningnewopportunitiesintosales revenuewithconfidenceandprecision.

Brief CompanyName Baileyisaresults-drivenentrepreneurwithapassionfor helpingbusinessleadersdevelop,launchandmanage successfulcompanies,productsandservices. FeaturedPerson TheJordanGroupJaxat NavytoNavyHomes thejordangroupjax.com BaileyJordan CEO

O V E S T O R Y

C

Vida

uo

Staunch Leader Portraying Iconic Success

I’ve always been passionate about business development and brand-building. G P Coatings has been a dream-like job for me, as I get to fulfil both passions.

Nomatterhowgoodtheconstructionis,abadrender

andpaintjobcanleavetheplacelooking undesirable.Itissaidthatcolorshavea psychologicallinktoemotions,andagoodfinishcannot onlyupliftthewholeconstructionbutalsothemoodofthe peopleoccupyingit.

LiveningupspacesandpeopleisGPCoatings®NSW,a prominentcompanyindeliveringhigh-endpainting, renderingandtexturedfinishesforprojectsacrossawide rangeofsectorsbothpublicandprivate.Leadinggeneral contractorshaveenlistedthecompanytobethepainting andrenderingsubcontractorforwell-knownhistorical landmarks,defenceassets,large-scaleresidentialprojects, hospitals,justtonameafew

VidaLuo,itsDirectorofBusinessDevelopment,ensures thecontinuousriseofGPCoatings.Asthe“businessbrain” andleaderofboththesalesandmarketingteams,Vidahas playedacriticalroleinpositioningGPCoatingsasaleader inthemarketplace,turningnewopportunitiesintosales revenuewithconfidenceandprecision.Shehaslongbeen passionateaboutbusinessdevelopmentandbrand-building, andshegetsthechancetofulfillbothatGPCoatings.

SinceVidajoinedthecompanyin2011,shehasbeen relentlesslystrivingtostrengthenanddeliverGPCoatings’ missionandvision-todeliverinnovationthroughdesignin thepaintingandrenderingworld.Vidaispassionateabout usingthelatesttechnologytoensurethebestresultsforher clients,collaboratingcloselywithfellowstaffand applicatorstoupholdthecompany’slegacyofgreatness.

Shefirmlybelievesinmaintainingthecuttingedgeinthe industryisbykeepingafingeronitspulse.Sheis constantlygatheringknowledgebylearningfromleading industryexpertsandherfellowentrepreneurs.This insatiablehungerforknowledgeisthedrivingforcebehind everyachievementshe’smadeinthepastincludingher beingnamed the ‘2021 Top 100 Women in Construction.’

Thisentrepreneur,wife,andmotheroftwocanbefound indulginginself-improvementwhensheisnotburningthe midnightoil-fromworkingouttoreading,traveling, watchingmovies,andexploringhealthylifestyle opportunities.

In an exclusive interview with Insights Success, Vida Luo shares a tale of passion leading to perpetual success.

Vida,enlightenourreadersaboutGPCoatings®NSW, itsservices/solutions,andhowtheysignificantlyenable enhancementsinthecommercialcontractingsector.

GPCoatingshasbeenservingNewSouthWaleswith premium,high-endpaintingandrenderingservicesforthe past20years.Onethingaboutusisthatwedon’tbelievein aone-size-fits-allservice.Instead,ourteamofover60 paintingandrenderingprofessionalsenjoyworkingclosely withourclientstoensureweunderstandtheirwantsand needsin-depth.Oncebothweandourclientsareonthe samepage,weworkourmagictobringtheirvisionstolife.

We’vepartneredwithhundredsoftieroneandtiertwo generalcontractorsthroughouttheNSWregiononmany high-profileprojects,includingBarangarooTower,Central Station,HornsbyStation,RoyalPrinceAlfredHospital,and RoyalNorthShoreHospital,tonamebutahandful.

Ourcomprehensiveservicescompriseeverythingfrom generalpaintingtodecoration,texturecoatings,protective coatings,membranecoatings,andhygienecoatings.

Wealsoofferanti-graffititreatment,wallcovering,leadbasedpaintremoval,epoxyfloorcoatings,linemarking, andacrylicrendering,cementrendering,etc.

Butourservicesareintendedtodomorethanmakingour client’sbuildingsspectaclestobehold.Itisalsocriticalthat weofferprotectionandfortificationagainstunpredictable dangers.Take,forexample,ourrenderingandintumescent coatingservices.Renderingiswherewecoatinternalor externalwallswithacement,acrylic,orGranositemixture towaterproofthebuilding’swalls.

Andintumescentcoatingreferstotheprocessofprotecting load-bearingstructuresagainstfire.Thishelpstodelay structuraldamagecausedbyfireswhilegivingbuilding occupantsmoretimetoevacuatebuildingssafely. Ultimately,whenchoosingGPCoatings,youcanrest assuredthatnodetailisleftbehind.

Tellusaboutyourjourneyandshedlightonyour professionaltenureastheBusinessDevelopment DirectorofGPCoatings®NSW.

I’vealwaysbeenpassionateaboutbusinessdevelopment andbrand-building.GPCoatingshasbeenadream-likejob forme,asIgettofulfilbothpassions.HavingworkedatG

2022
The Most Empowering Women Leaders in Construction,
I would like to give credit to each of our team members on an individual level. Without their understanding, input, and professionalism, making it past the early stages of being in business would have been a much bigger struggle.

PCoatingssince2011,I’veledourincrediblesalesand marketingdivisionwithconfidence,compassion,anda commitmenttoturningnewopportunitiesintosalesand long-termpartnerships.

IfirststartedatGPCoatingsaftergraduatingfromthe UniversityofMacquariewithamaster’sdegreein Linguistics,coupledwithabachelor’sinBusiness.Since dayone,ithasbeenmybeliefthattocontinuallygrowGP Coatings,weneedtostayonthepulseofourindustry.

Withthatbeingsaid,Ienjoyandfindimmensebenefitin familiarizingmyselfwithandtestingoutthelatest technologiestosuperchargeourservicesandcontinue growing,evolving,andadaptingforyearstocome.

WhatarethefundamentalsthathighlightGP Coatings®NSW’spositionastheleadingcompanyin thecommercialcontractingsector?

Fromaprofessionalsense,IfeelthatGPCoating’syearsof experienceandunmatchedexpertisearewhatenableusto standapartfromotherpaintingandrendercontractorsin NewSouthWales.Butfromapersonalperspective,I believethatwebringsomuchmorethanthatasateam.The clientsandbusinessprofessionalsweworkthisare incrediblybusyanddependonusastheircontractorsto achievesuccessandresults.

So,toanswerthisquestionwhilesharingsomeinside scoop,Ithinkourabilitytotrulyunderstandourclients’ wishesandrequirements–andthencustomizeandcuratea projectplanthatsuitsthem–iswhereourtruevaluelies. Wedon’ttreatourclientsasjustanotherjobopportunity; instead,westrivetounearththepersonaldesiresbehind theirprofessionalpersona,tailoringourservices accordingly

TellusmoreaboutthevisionandmissionofGP Coatings®NSWandshedlightonthekeyaspectsofits strongholdinthecommercialcontractingsector.

AtGPCoatings,ourmissionalwayshasbeen–andalways willbe–toprovideourcustomerswithexceptional workmanship,extraordinaryservices,andprofessional integrity.Ourincredibleteamconsistentlystrivesto implementlong-termworkingrelationshipswithour clients,aswebelieveapowerfulpartnershiphastheability tounlockuntappedpotential.Weguarantee

professionalism,timeliness,andcompletecustomercarefor eachoftheclientsweworkwith.

Ourvisionistoberecognizedasapreeminentpainting& renderingcontractorinAustralia,pursuingexcellence throughdedication,experience,andpassion.Asthisvision isslowlybutsurelybecomingGPCoating’sreality,Ithink it’simportanttorememberourhumblebeginningsandbe thankfulforhowfarwe’vecome.

It’seasytogetcaughtupintheawardsandaccoladesGP Coatingshasstackedupovertheyears.Butinreceiving praise,we’veonlyspreadpraisetoalloftheincredible peoplethatmakeupthecompany.Withoutourteam’s commitment,dedication,andpassionforpainting,coating, rendering,andserving–wewouldn’tbeanywherecloseto wherewearenow.

Whatwerethechallengesthatyouhadtosurmountin theinitially,andlookingatthecurrentindustry scenario,whatarethechallengesnow?

Aswithanybusinessinitsearlystages,Ithinkamassingan impressiveportfolioisastrugglerightoutofthegate. Clientswanttoseewhatyoucandobeforetheyhireyou, butthatcan’thappenbeforeyou’vedoneanywork.

So,inrelationtothis,Ithinkourbiggestinitialchallenge wasbeingabletoconvinceourearlyclientsthatwecanget

We don’t treat our clients as just another job opportunity; instead, we strive to unearth the personal desires behind their professional persona, tailoring our services accordingly.

thejobdonebetterthantheythoughtpossible.Oncewehad afewclientswhoweremorethansatisfiedwithourservice, thenextchallengewasmanaginganinfluxoforders.

Asacompany,we’vehadtobecomehighlyadaptableand accommodatingtochangesintheindustry,aswellasthe impactofthepandemic,whileensuringwedoapristinejob nomatterwhatdifficultiesaregoingonbehindthecurtain.

Again,Iwouldliketogivecredittoeachofourteam membersonanindividuallevel.Withouttheir understanding,input,andprofessionalism,makingitpast theearlystagesofbeinginbusinesswouldhavebeena muchbiggerstruggle.

Intermsofthechallengesthatwedealwithtoday,Ithink onethingwemuststaysteadfastinisourabilitytoadapt. Newtechnologiespresentnewpossibilities.Theyhelpus becomemoreefficient,offerhigher-gradeservices,and havetheabilitytobetterstreamlineourworkflow The challengewithinthatisstayingonthecuttingedgeand growingalongsidethenewtechnologywe’reusing,notin theoppositedirection.

Whatwouldbeyouradvicetotheaspirantswillingto ventureintothecommercialcontractingsector?

IwouldsayjoinGPCoatingbecauseyou’dratherwork withusthanhaveusasyourcompetition!Shamelessbrag aside,IthinkthebestadviceIcouldgiveaspiringpainters andcontractorsistoleadwithyourheartandletyour intuitionguideyourdecisions.

Youneedtohaveapassionforthisindustry;otherwise, you’llneverseesuccess.IsaythatbecauseIbelieveour loveforwhatwedoiswhatcomesacrossinthefinal product.So,toanyonelookingtostartorgrowabusiness likeours,youbettermakesurethisiswhatyouwanttodo becauseonlythenwillyourbusinesslookafteryou.

WheredoyouenvisionGPCoatings®NSWeventually, andhowdoyouplantostrengthenitsoperationand servicestoensureyougetthebestresultspossible?

Yearafteryear,we’vegrownfromstrengthtostrength.And ifsomethingisnotbroken,don’tgomessingaroundtrying tofixit!

Ourplansforthefutureremaintoberecognizedasoneof Australia’smostdistinguishedpaintingandrendering contractors.Onceweachievethat,askmethisquestion again,andI’llprobablysayTHEWORLD.Butatthe moment,wewillcontinuetoprovideexceptionalservice withrespectandcompassionforourclientstobackitup.

Idon’tfeelthatGPCoatingsisfightingtopushpastthe competitionatthispointintime.We’vedonethegrunt work,andwe’regratefulforhowwellourserviceshave beenrespondedto.Now,we’relaser-focusedon maintainingourpositionasthego-topaintingandrendering contractingserviceinNewSouthWales,andallof Australia.

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Bailey Jordan Broker Associate, Navy to Navy Homes; CEO The Jordan Group @ Navy to Navy

Bailey Jordan

A Compassionate Leader Developing Firm Connections in Real Estate

WhenitcomestotheRealEstateindustry, relocationisoneofthefactorsthatcomesinto playatalargescale.Forsomepeople, relocationcanbeacomplexprocessfilledwithobstacles; thefirstandforemostisfindinganewhome.Bailey Jordan,aseasonedRealtor®withanextensivehistoryin thereal-estateindustry,understandstheseobstaclesata personallevel.

AstheCEOofTheJordanGroupJaxatNavytoNavy Homes,Baileyiswellacquaintedwithawiderangeof knowledgeregardingsellinghomesandguidingbuyers throughtheprocessofhomeownership.Sheputsher knowledgeintoherworkatNavytoNavyHomesinorder toprovideahigherlevelofrealestateservicesforher militaryfamilies,oftenwhohaveextraordinaryrelocation needs.

InsightsSuccesscaughtupwithBaileyinourquesttofind "The Most Influential Real Estate Leaders 2022." We conversedwithhertounderstandhowherexpertiseis helpingNavytoNavyHomestoprovideunparalleled customerservices.

Below are the highlights of the interview.

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatNavytoNavy Homes.Whatchallengesyouhadtoovercometoreach whereyouaretoday?

Iamathird-generationRealEstateAgentandBroker. Ironically,Ididnotgrowupwithadreamtobeinthis industry,yethereIam,andItrulyfeelitisexactlywhereI amsupposedtobe.Inabriefsynopsis,Igraduatedfrom FloridaStateUniversityin2013,andwhileplanningmy weddingandsubmittinggraduateschoolapplicationsafter graduation,IwashiredasanAdminAssistantatNavyto NavyHomes.

Sixmonthsintothejob,Ifeltcompelledtogetmylicense, andIdid.IbecamealicensedRealEstateAgentandlater feltcompelledtoobtainmyBrokersLicense.Inever thoughttwiceagainaboutgoingtogradschool.Ifellin lovewiththisindustry,buildingrelationships,serving,and givingback-ItrulyfeltlikeIhadfoundwhereIwas supposedtobe.Iremember,asalittlegirl,helpingmy grandfatherwithrealestatedutiesduringsummersattheir house,andmyparentshavealwayshadinvestment properties,flippedhomes,etc.Igroutedmyfirsttilefloorat age12andhavebeenhelpingcollectrentpaymentssince aboutthentoo!Itisprettycooltolookbackandseehow thoseordinaryfamilytasksbackthenlaidsomuch groundworkforwhatIdotoday!

Tellussomethingmoreaboutyourcompanyandits missionandvision.

NavytoNavywasfoundedtrulyonthepremisetohelp serveandgivebacktoourmilitaryandothercommunity heroes.Weareafull-serviceRealEstateCompany We offerPropertyManagementandRealEstateServices.We arealsoproudaffiliatesofthenationalprogram,Homesfor Heroes.Thisisforthosewhobuyorsellwithourteam,and werebateback25%ofourcommissiontothem.Todate, wehavegivenbackover2MillionDollarstoourHero Customers!

Enlightenusonhowyouhavemadeanimpactinthe RealEstatenichethroughyourexpertiseinthemarket?

IfirmlybelievealargeresponsibilityinmyroleasaReal EstateAgentistoeducate.Therefore,Itakegreatpridein buildingrelationshipswithmycustomers-bothbuyersand sellers.ForBuyers,Ifindgreatjoyinsittingdown, educatingthemintheprocess,whatexactlyittakesand looksliketobecomeahomeowner.Forsellers-Iwantthem toknowandunderstandthemarkettheyaresellingin,what itwilltaketosuccessfullyselltheirhome,andwalkthem

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througheachandeverystep-fromcontracttoclosingtable andbeyond!

Ibelieve,throughmycareandhearttoeducateandbea resourcetothemandtrulyaskingmyselfhowIcanbest servethem,thismentalityhashelpedleveragedmysuccess becauseIammorefocusedontheexperienceandthe outcomeversustreatingthemasanothertransactionanda number.

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

Wearetrulyateam.WeallworktogethertoprovidetopnotchservicetoourcommunityinNortheastFlorida.We haveafamilymentality,andnooneisevertoobusywith oneanother.Ourfavoritesayingasateamis,“ARising TideLiftsallBoats”.Themorewecometogetherandhelp eachothersucceed,thebetterwedoasacompany

Somethingthatdoessetusapart-weareapartofthe nationalprogram,"HomesforHeroes."Throughthis program,werebateback25%ofourgrosscommissionto ourbuyersandsellerswhoareconsideredcommunity heroes-militarymembers,medicalprofessionals,first responders,andclergy AsaBrokerage,asof2021,wehave awardedbackover2MillionDollarstoourbuyersand sellerswhoarecommunityheroes.

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?

Wehaveusedtechnologyinourindustryforquitesome time.However,withthecurrentadvancementsinmany realms,ithasbecomealmostimperativeforrealestate agentstoevolvewiththepopulartrends.Afewformsof technologyIhavepersonallyusedinmybusinesssince becominglicensed-videosonmylistingswiththeuseof thedrone,shorteducationalclipsaboutthehomebuying andsellingprocesses,andothers.

Throughtheuseofvideo,peoplecanseeabitmoreof whomyouareversusjustreadingtextonawebsiteor phoneapp.Asothersocialplatformshavebecomemore relevantinthelastfewyears,asagents,wehavetoutilize thesetostayinfrontofouraudiences,too-buyers,sellers, evenotheragents!ForumsasFacebook,Instagram, LinkedIn,andothersarebecomingplatformshigh performingagentsmustuseintheirbusiness.Instagramhas rampeduptheusageofvideo,andIpersonallyamloving it!Wecanutilizethesevideoclipstocompletehousetours, showbehindthescenes,andagainshowcaseour personalityandbeneficialinformationtotheconsumerina moreexcitingmanner

Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforNavytoNavy Homes?

NavytoNavy'slong-termvisionistocontinuetogrowboth locallyinourmarketandafar.In2019,weopenedour secondofficelocatedinPensacola,Florida.Wehavea strongdesiretohaveofficesscatteredthroughtheUnited StatesclosetoMilitaryBasessowemaybeableto continuetoserveandgivebacktothosewhoserveand protecttheircommunitiesandus!

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Cassie Samons

xt Exceptional Home

Whenoneconquersthebattlewiththeinnerself, thereisnothingintheouterworldonecannot achieve.SuchisthestoryofCassieSamons, whofoughtherbattleagainstaddictionandhasbecomeone oftherenownednamesintherealestateindustry.

WhenInsightsSuccesscameacrossCassie,wewere intriguedbyherjourney;wecaughtupwithherandtalked abouthowshehasbecomethetop1%agentinthenicheas theRealtoratJPandAssociates

Below are the highlights of the interview: Brieflydescribeyourprofessionaljourneyupuntilnow.

Iamthedaughterofacustomhomebuilderand entrepreneur.Ialwayswatchedhimsellhouses,soIcame byitnaturally.Iunderstandtheentireconstructionprocess andknowhowtofixthingsorpointouthomes'flaws.Iwas licensedat25yearsofage.Iamnow42.2021Iwassales volumeteamoftheyear,Transactionteamoftheyear,and ListingAgentoftheyearformyentirebrokerage.Notonly doIsellRealEstate,butIbuiltmyfirsthomein2021and have2Iamcurrentlyworkingon.IamTop1%ofall agentsinmybrokerage.Therearecurrentlymorethan 4000.

Whatchallengesdidyoufacealongtheway?

Iamanaddictandfoughttogetclean.Ihave12yearsof cleanandsoberonJune9,2010.Thatwasthebiggest challenge.Everythingelseisrelativelyeasy,evenintough markets.OnceIconqueredmystruggles,thatresultedinthe successofmybusiness.

Whatsignificantimpacthaveyoubroughttothereal estateindustry?

Ihaveimpactedhundredsofpeoplewhoaremyclients.I pridemyselfonintegrityandalwaysdoingwhatisbestfor myclients.Ialsohavehelpedseveraladdictsfindtreatment andhelppayforit.Ihavebeenblessed,andIchooseto blesspeopleeverychanceIget.Iamcurrentlywritinga bookaboutmylife.Thestrugglesandvictories.Any proceedsfromthebookwillhelpaddictspayfortreatment.

TellusaboutJPandAssociatesanditsfoundationpillar.

JPAR-RealEstateisfoundedonthreefundamentalvalues: Integrity in all we go (asolidcodeofethicsthatevery associateagreesto)

Productivity (theonlymetricrespectedinourindustryis perpersonproductivity)

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2022
The Most Empowering Women Leaders in Construction,
Our mission is to provide extraordinary services and exceed our clients' expectations by always committing to the highest levels of professionalism, ethics, and standards in the real estate industry.
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Cassie Samons, Realtor JP and Associates

Service Heart (whatgooddoesitdotomake moneyifwedonotgiveback)

Jparishyper-focusedoncreatingacommunityof associatesthatmentorandempowereachother tobuildtheirbusinessesandmakeanimpactin theircommunities.

HowdoJPandAssociatespromoteworkforce flexibility,andwhatisyourroleinit?

OurCEOandPresidentMarkJohnsonbelieve thereisnoonesizethatfitsallandhascreatedan environmentwhereeachassociate'suniqueskill andtalentscanbehighlightedandleveragedinthe marketplace.Forexample,weprovideabout110 officespacesforthoseagentsthatneedavalueoffice awayfromtheirhomes,whilewealsoempowerthose associatesthatfeeltheyservetheconsumerbestfroma homeoffice.

ByprovidingtoolslikeJPARSureSale,ourassociateshave theflexibilitytobeaCONSULTANTvs.asalesperson.

JPARSureSaleiskeytodeliveringtherightexperiencefor everyconsumer.Homeownerscanselltheirhomes traditionally,asmostchoosetodo.Ortheycanswaptheir currenthomeforanewone—justaseasyastheyswapa car.OrtheycangetaniBuyeroffer

Whatisyourtakeontechnology'simportance,andhow areyouleveragingit?

Idon'tleveragetechnologyverywell.Myhusbandisalso anagent,andhehandlesallofthetechnicalstuff.Ibuild strongrelationshipsandamfocusedonbeingofserviceto anyoneinmycommunity.Iamthego-toagentinmy hometown.

Whatwillbethenextsignificantchangeinthereal estateindustry,andhowareyoupreparingforit?

Theshortageinhousingismakingahugeimpactonpeople. Ijustpurchased20acresIamsubdividingandbuilding houseson.Doingmypartinthehousingshortage.

Whatareyourgoalsintheupcomingfuture?

Mygoalsfor2022aretosell50MMinRealEstateand buildmorehomesthatIcansell.

Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?

Stickwithitnomatterwhat,andalwaysputGodfirst.

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The Most Empowering Women Leaders in Construction, 2022

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The Most Empowering Women Leaders in Construction, 2022
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