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Languagehasthepowertoinfluencepeople’sperception andunderstandingoftheworldaroundthem.Itbridgesthe gapscreatedbygeographical,religious,cultural,and educationaldifferencesfoundallaroundtheworld.
That’swhylanguagetranslationhasbecomeavital componentintoday’sglobalizedeconomy.Itenables peoplefromdifferentpartsoftheglobetomingleandshare information.Whetheryou’reanentrepreneurtargetinga newsectionoftheglobalmarketplaceforexpansionora traveleraboardinaforeigncountry,havingalanguage translatorisvitalforcommunication.
Whenyou’retalkingtopeoplefromanothercountrywhose languageyoudon’tunderstand,ithelpstohavesomeoneon onehandwhocanactasaninterpreter.Language translatorsaretrainedtospeakandtranslatefromone languagetoanotherfluentlyandwithease.
Languagetranslationservicesprovidedifferentpartieswith theabilitytocommunicateandshareideaswithouta languagebarrier Throughtranslation,youcaneasily explaincomplexsubjectmatterstoanotherpersonintheir nativetongue.
Thestudyoflanguagetranslationteacheshowpeoplemake meaningfromthethingstheyreadorhear.Asan entrepreneur,youmustbuildrelationshipswithyourglobal clientsbypersonalizingyourmessagesforeachofthemin awaythatfeelspersonallyrelevanttotheirlifeandculture.
Personalizedcontentiscrucialforbuildingtrustbetween yourbusinessanditstargetcustomers.Languagetranslation helpsinunderstandingtheculturesandattitudesofdifferent peoplearoundtheworld.Businessesdon’texistina vacuum,andyoucannotbuildarelationshipwithyour
customerswithoutunderstandingtheirtraditionsandvalue systems.
Moreover,interpretationpermitseffectivecommunication totakeplacebetweenindividualsthroughouttheworld. Theyactasprotectorsforcultures,couriersfortransmitting knowledgeandallowbettercommunicationforbusinessin theglobaleconomy.Indulgingintheodysseyofthe establishmentsthatareprovidingtheperfectsolutionsthat ensureflawlesscommunication,InsightSuccessfeatures enthrallingstoriesof“TheWorld’sBestLanguage
Translation&InterpretingSolutionProvidersin2023.”
Flipthroughthepagesandexplorethefacetsthatdefinethe elementsofseamlessness.
Haveadelightfulread!
Mission-Driven Telecommunications Provider
Advocates Equity and Bold Change for the Deaf Community
CompanyName
AgnewMultilingual agnew.com
FeaturedPerson
IreneAgnew Founder
EdwinBessant CEO CeutaGroup ceutagroup.com
Brief
Agnewisaleadingproviderofforeign-languagetranslation, interpretationandmulticulturalcommunicationservices.
CeutaGroupisaglobalbrandbuildingbusinessofferinga uniquecollectiveofomnichannelmarketexecutioncapabilities (sales&distribution),businessintelligence(analytics& insights)andmarketingservices(creative&performance marketing).
BorisKontsevoi CEO Intetics intetics.com
Translatorswithout Borders translatorswithoutborders.org
InteticsInc.isaleadingglobaltechnologycompanyproviding customsoftwareapplicationdevelopment,distributed professionalteamscreation,softwareproductquality assessment,“all-things-digital.”
AimeeAnsari CEOTranslatorswithoutBordersisanon-profitorganizationsetup toprovidetranslationservicesforhumanitariannon-profits.
ZPBetterTogether LLC.zvrs.com
SherriTurpin CEOZVRS/PurpleCommunicationsisacommunicationssolutionmakerdedicatedtodeliveringthehighest-qualityandmost innovativecommunicationservicestomeettheuniqueneedsof eachDeafandhard-of-hearingindividual.
ZP Better Together made this article available in American Sign Language. To view the video please, click here: https://bit.ly/InsightsASL
Mission-Driven Telecommunications Provider Advocates Equity and Bold Change for the Deaf Community
Our founding spirit endures through our unwavering commitment to those we serve and through the provision of the most innovative products and services.
Behindeveryventureisamissionthatignitesits
purposeandtiesthebusinessanditscustomers.A missionthatresonateswiththepublicisaprominentfactorleadingtobusinessgrowthandservesasa foundationthatdistinguishestheenterprisefromothers.
Strivingeverydaytomakethisworldabetter,more inclusiveandaccessibleplaceforthedeafandhardof hearingcommunitieswithitsservicesandtechnology,ZP BetterTogetherdedicatesitselftothemissionthatevery conversationmatters,andthatcommunicationaccessisa universalhumanright.Aleadingproviderofcommunicationssolutions,includingvideorelayandinterpretation servicesfordeafandhardofhearingindividuals,ZPBetter Togetherisdeeplycommittedtoensuringthatthedeaf st communityhasthesameaccessto21 centurytelecommunicationsthatthehearingcommunitytakesforgrantedeach andeveryday.
SherriTurpin,CEOofZVRS&PurpleCommunications,divisionsofZPBetterTogether(ZP),isabold socialimpactleaderwholedZPtoberecognizedasaBest PlacetoWorkforDisabilityInclusionforthreeconsecutive years(2020,2021,2022)andwasnamedaBestCEO honoreebytheAustinBusinessJournal.Sherrisharedmore aboutherpurpose-drivenleadership,hercommitmentto diversity,equityandinclusion(DEI),andthemissionthatis centraltoZP’sservicesinaninterviewwith Insights Success.
Below are the highlights of the interview:
WhatwastheinitialideabehindtheinceptionofZP BetterTogether?
Todayourorganization,ZPBetterTogetherLLC,isoneof theleadingprovidersofthemostinnovative communicationsservicesforthedeafandhardofhearing community.ZVRSandPurpleCommunicationsare divisionsofZPBetterTogether.In2017,undermy leadership,ZVRSacquiredPurpleCommunications.We wantedtobringtogethertwomajorprovidersofVideo RelayServices(VRS)and,importantly,createaviable#2 inourindustrytoensureincreasedcompetition,true providerchoice,andexpansionofservicesandproduct innovationforthedeafcommunity
Ourcompany’sroots,though,beganin2000withthe nationallaunchofacompanybythenameofCSDVRS.At itscore,CSDVRSwasdeveloped“byandfor”deafand hardofhearingindividuals.Dedicatedtotheprinciplethat
everyconversationmattersandthatcommunicationaccess isauniversalhumanright,itputthecommunityfirstand wastheveryfirstorganizationtocommerciallydevelopand perfectvideorelayapplicationsfordeafandhardofhearing consumers,essentiallycreatingthenow-establishedvideo relayservicesindustrythatweknowtoday.
Today,weareknownasZPBetterTogether,butour“by andfor”thedeafcommunityrootsremaincentraltowho weare.Thiswascrystalcleartomefromtheverystartof myleadershipjourneyatZPin2015:thecriticalimportance ofhavingdeaftalentanddeafleadershipalongsideme,in partnershipwithme,educatingandguidingme, contributingtoZP’sfuturepath.Today,Iamproudtosay that43%ofourexecutiveteamconsistsofdeafleaderswho knowfirsthandtheexperienceofthecommunityweserve. Ourfoundingspiritenduresthroughourunwavering commitmenttothoseweserveandthroughtheprovisionof themostinnovativeproductsandservices.
Ourcompany’sprimaryobjectiveistosupportthedeafand hardofhearingcommunity’sjourneytowardabarrier-free communicationaccessworldwhereopportunitiesand communicationaccess,regardlessofwhetheryou’re hearingordeaf,areequal.
Wearededicatedtomeetingtheuniqueneedsofeachdeaf
ZP has always put the deaf consumer front and center and has always developed products prioritized by consumer needs.
andhardofhearing individual,whether theyareathome, atwork,at school,oronthe go.Inadditionto ourdeep portfolioof innovative productsand services,we havea phenomenalteam ofmorethan 4,100professional signlanguage interpreters,allof whomarequalified orcertifiedand followthehighest standardsofservice, goingaboveandbeyond federalrequirements.
Ourcommitmentextends acrosshardware,software,and in-personsolutionswithinfive areasofservice:VideoRelayService (VRS),VideoRemoteInterpreting (VRI),ScheduledVirtualInterpreting (SVI),CommunicationAccessReal-T Translation(CART),andOn-SiteInterpreting.
Thebedrockofourcompany’sphilosophyisthreefold:
Ÿ Anunwaveringcommitmenttothebeliefthatevery conversationmatters
Ÿ Anunwaveringcommitmenttodiversityandinclusion–IamsoproudthatZPhasbeennameda“BestPlaceto WorkforDisabilityInclusion”forthreeconsecutive years(2022,2021,2020)
Ÿ Anunwaveringcommitmenttoensuretrue“functional equivalence”intelecommunicationsforthedeaf community–fullandequalaccesstocommunicationsis afundamentalhumanright,anditispasttimewe deliveredthispromiseoftheAmericanswith DisabilitiesActfrommorethan30yearsago.
IamespeciallyproudofZP’sleadershipandadvocacy workoverthepastseveralyearsonfunctionalequivalence.
Aspartofthe ( ) “ ” Total Access https://totalaccess.org/ campaign,I,alongwithmyemployeesandseveral prominentleadersfromthedeafcommunity(AlexisKashar, TroyKotsur,StormSmith,andWarren“Wawa”Snipe), havebeenfightingtoclosetheunacceptable communicationsgapsthatstillexistforthedeafcommunity today.ThingslikethelackoffullaccesstoE9-1-1 emergencyservicesortheinabilitytohavejustonephone number–theverythingsthatthehearingcommunitytakes forgrantedeveryday
Iwillcontinuetoleadthiseffortandwillcontinuetospeak boldlyandpubliclyaboutthisasIhavepreviouslyatmajor
Photo Credit: Tate Tullier Photo Credit: Tate TullierconferenceslikeSXSW,onCapitolHillbefore
congressionalandpolicyleaders,andinnational media,includingForbes,TheHill,andVanityFair ForthosewhowouldliketojoinmeandZP,pleasevisit “ ” Total Access ( )andletthe https://totalaccess.org/ FederalCommunicationsCommission(FCC)knowofyour support.
Whatareyourtop-notchofferingsthathaveastrong footholdintheindustry?
ZPhasseveralgame-changingproductsandpartnerships.
Ÿ Recently,welaunchedaninnovativecollaborationwith Meta(formerlyFacebook),bringingourpopularapps andvideorelayservicestoMeta’sstate-of-the-artPortal familyofproducts,deliveringapowerfulnew experiencetopeoplewhousesignlanguage.
Ÿ In2017,ZPpioneeredwiththeFCCanew“athome” programwhereforthefirst-time,signlanguage interpreterscouldworkfromtheirhomesversusonlyin designatedcenters.Thisbecamecrucialtoproviding uninterruptedservicestothedeafcommunityduringthe COVID-19globalpandemic.
Ÿ WepartneredwithAppletoofferacomprehensivesuite ofservicestodeafandhardofhearingcustomers allowingthemtointegratevariousAppleproducts–iPads,MacBooks,iPhones–withZP’sfullsuiteofVRS services.
Ÿ In2020,welaunchedsivo®,afreeinteractiveapp enablingseamlessthree-wayvideocommunications betweendeafandhardofhearingindividuals,sign languageinterpreters,andhearingindividuals;all partiesare“onvideo”–itwasthefirstsolutiontooffer bothreal-timevideointerpretersandavailabilityonall mobileanddesktopdevices.
Ÿ WepartneredwithCiscotointegrateVRSserviceswith topindustryteleconferencingsolutionsforbothoffice andhome.
Ÿ OurZPonlineCloudVP(videophone)solutionfurther democratizedVRSaccessbymakingitavailablevia webbrowserwithouthavingtodownloadanapp, essentiallyallowingdeafandhardofhearing individualstoplaceacallanywhereusingabrowser.
Ÿ WepartneredwithLinkNYCtoprovidevideorelay services,allowingthedeafandhardofhearing communitytostayconnectedthroughover17,000 publickiosksthroughoutNewYorkCity
WhataretheroadblocksthatZPBetterTogetherfaces intheever-changinglandscapeofthebusinessworld?
Oneofthemajorroadblocksweallcontinuetofaceisa generallackofawarenessandunderstandinghearing individualshaveaboutthedeafcommunityandthe inequitiestheyfacewhenitcomestotheireveryday communications.Mosthearingpeoplesimplyhavenoidea ofthereality.Thisincludescontinuedbiasesand misperceptionshearingpeople,includingmanytop
Artist Credit: Frank Gallimore Artist Credit: Frank Gallimorebusinessleaders,stillhaveaboutdeafpeopleandsign language.Whenitcomestoourworldandourworkplaces, deafpeoplearestillvastlyunderrepresented.Progressis happeningbutwehavealongwaytogoyettoensureour worldandourworkplacesaretrulyinclusiveand welcoming,thattheytrulyvaluethetalentand contributionsofdeafandhardofhearingpeople,andthat deafandhardofhearingindividualsarerepresentedatall levelsofacompany.Westillneedsomuchmoreeducation ofthehearingcommunity.
ThisisamainreasonwhyIamcommittedtotwovery importantintiatives:CEOActionforDiversity&Inclusion andDisability:IN’sCEOsAreIncampaign.CEOActionis thelargestCEO-drivenbusinesscommitmenttoadvance diversityandinclusionintheworkplaceandDisability:IN isoneoftheleadingorganizationsintheworlddriving disabilityinclusionandequalityinbusiness.Both organizationsaredoingexemplaryworkandIamsoproud tobeworkingwiththemandthemanyotherCEOsthat havejoinedmeassignatories.
ConversationsaboutDEIareeasybutactuallymakingthe changewealltalkabouttoday,changingyour organization’sculture,standingupforthatchangenomatter whattheobstaclesareandseeingitthrough,isnoteasy. Thistransformativechangetakesatruecommitment,bold leadershipandawillingnessasaleadertogetvery uncomfortable.
Ihavebeeninspiredbytheworkofthesetwoorganizations
andthiscollectiveCEOcommitmenttodiversityand inclusion.Today,whileweallstillhavesignificantworkto do,Iremainquitehopeful.AsmoreCEOsandbusiness leadersjoinusandmakethecommitmenttodothetough work,wewillovercomemanyoftheroadblockswestill facetodaybothinsideandoutsidethebusinessworld.
Howisyourcompanyadaptingtomarketorientation?
Inmanyways,ourcompany,fromdayone,hasbeenabest practicemodelformarketorientation.Sinceourinception, ZPhasputthedeafconsumerfrontandcenterandhas alwaysdevelopedproductsprioritizedbyconsumerneeds. Wedidthisbecause,frankly,themainstreammarketdidnot andlargelystilldoesnot.ZPhasbeendoingthisvery successfullyforalongtime.
Whatisyourstanceonimplementinginnovative technologies?
Wearealllivinginthegoldenageoftechnology,andyet notallofushavefullaccesstosomeofthemost fundamentalcommunicationservices.So,underpinningall thatZPdoesisoursteadfastcommitmenttohelpingto delivertruefunctionalequivalenceforthedeafcommunity.
Artist Credit: Ellen Mansfield Gallery Artist Credits (from left to right): No! Discrimination - Ellen Mansfield Interstate Signs - Ann Silver & Jim Van Manen Deaf & Hearing - Frank Gallimore Clouds - Frank Gallimore Troy Kotsur - Sheri Youens-un George Veditz - Sheri Youens-unadeaforhardofhearingpersonshouldn’tbeabletoeasily jumponZoomforajobintervieworhaveasinglephone numberorbeimmediatelylocatedbyemergencyservices.
Notechnologycanbeinnovativeifit’sinaccessibleor“less than”whatothershave.Solvingthisiswhatdrivesour innovationandallofushereatZPeveryday
Inwhattraditionsisyourcompanycontributingto thecommunities?
Inadditiontoourcorebusinessof continuallybringingnewinnovative andaccessiblecommunication servicestomarket,ZPalsois deeplycommittedto supportingthedeaf communitiesonboth localandnational levels.Every yearwe supportand
ZP is unwavering in its commitment to helping to deliver true functional equivalence for the deaf community.Photo Credit: Tate Tullier
sponsornumerouscommunityevents,whichhaveincluded: DeafNationExpos,DeafNationWorldExpo,Deafopia, NationalAssociationoftheDeafBiennialConference, Disability:INConference,andTheNextBigIdea,whichis anannualinnovationcompetitionfordeafhighschooland collegestudentsattheNationalTechnicalInstituteforthe Deaf.
WealsohavesupportedtheTexasSchoolfortheDeaf,the AmericanSchoolfortheDeaf,NewYorkSchoolforthe Deaf(NYSD)andtheNationalTechnicalInstituteforthe DeafFoundation(NTID);Iserveontheboardforboth NYSDandNTIDFoundation.
Forthepastseveralyears,Ihaveteamedwithseveraldeaf communityleaderstospeakpubliclyandtoeducatethe hearingworldaboutthevitalimportanceoffunctional equivalence.WehavepresentedonCapitolHill;wehave spokenattopconferenceslikeSXSW,andIcontinueto discussthiswithleadingmediaoutlets.Wehavebeen workingdayandnighttoeducatethepublic,thebusiness community,andcongressionalandpolicyleaderssothat theyfullyunderstandtherealitiesofwhatthedeaf communityfacestoday.
Stilltoday,mosthearingpeoplehavenoideawhatadeaf person’scommunicationexperienceisreallylikeorhow inequitableittrulyis.Todemonstratethis,weproduceda video,click(https://bit.ly/whatIfDeaf) thatverydirectlyconveystheserealitiesandessentially putsahearingpersoninadeafperson’sshoes.
Inmanyways,ZP’snextchapterdoesn’tbeginuntilwe havesuccessfullyhelpedtorewriteanentirelynewbook forthedeafcommunity–whenwehelpcreateanew,far moreinclusiveworldwherethedeafcommunity’s fundamentalrighttocommunicationsaccessisnodifferent thananyoneelse’s–whendeafandhardofhearing st individualshaveaccesstothesame21 centurytechnologies thatwealldo.Whenwedothis,thepossibilitiesfor positivechangeandimpactinourworldare,inmanyways, limitless.Thisisthenewworld,the“next,”thatZPstrives foreveryday.Oneofthecriticalpiecestoachievingthisis theeducationofmorehearingpeople. Theneedforgreater awarenessandunderstandingissocritical.Onlywhenmore hearingpeoplehavebeeneducatedandbecomeinformed allieswillourfightforgreatercommunicationsaccess,for basichumanrightsandforanewmoreinclusiveworld becomefullyrealized.
Provideafewcustomer/clienttestimonialsthatrightly exhibityourcompany'sexpertiseinthemarket.
"I have worked with ZP for about four years and have great respect for Sherri and her bold leadership. With Sherri at the helm, ZP continues to steadily bring state-of-the-art technologies and services to market. But an accomplished CEO only begins to describe Sherri’s bold leadership. I've had the opportunity to work with many top executives throughout my career, and without question, few, if any, match Sherri's deep commitment to equity and inclusion. Sherri's daily fight to deliver communications equity for the deaf and hard of hearing is truly in a league of its own.”
- KevinM.Fitzpatrick,EEO/AAComplianceDirectorat PepsiCo“ZP has been an instrumental part of the Kinderhook family for many years. From the very beginning we recognized the inequities the deaf community faced every day. Our investment in the community was not only obvious but very intentional. With the right management teams in place and the right leadership we knew that we could help solve the inequities. After acquiring ZVRS, Kinderhook then acquired Purple, strategically bringing together two major providers to expand services and innovation for the community. Today, under Sherri’s leadership, I am proud to say that I firmly believe that ZP is unmatched in its community-first approach and its ongoing advocacy to champion equity and inclusion for the deaf and hard of hearing community.”
- ChrisMichalik,ManagingDirectorofKinderhook Industries.Severalbusinessorganizationsstruggletoimprovethe
situationintheorganization.Achangeinthe leadershipapproachcanbeaneffectivealternative.A newapproachtotransformationalleadershiphasemerged asagame-changingmethodologythathasbroughtaboutthe changeinternallyacrossthedepartmentschangingthe completeworkculturethroughenhancementsinquality, services,communication,employeeefficiency,andincrease incustomersatisfaction.Severalbusinessorganizations haveeffectivelyimplementedtransformationalleadership andhavereachedhigherlevelsofsuccess.
Thenewleadershipapproachaimsatimplementingprocess optimizationsystemsthatidentifyandrecordthepresent workstructureandhighlighttheareasofimprovementby
bifurcatingtheactivitiesandthetimetaken.Definingthe qualitylevels,theteamsaredirectedinworkingwithcare, focusandresponsibilitytoreduceerrorsandoperational losses.Italsoguidespeopleinminimizingthewastageof rawmaterials,consumables,andproductdamagesduring operationalprocedures.Employeesareinvolvedinproduct developmentactivitieswheretheycancontributewith greaterinvolvementandefficiency Theteammembersare encouragedtoparticipateinenhancingtheproduct attributesfromthebasicutilitypurposetorefiningthe aesthetics,lookandfeelandpackagingaswell.
Serviceplaysavitalroleinthemodernbusinessworld. Severalbusinessesbecomecomplacentwiththesales figuresbroughtin.However,thesalesdemandpromptand enthusiasticcustomerservice.Thisincludesproduct delivery,demonstration,installation,clientorientation abouttheproduct,andallthedetails.Theserviceincludes attendingtocustomerqueries,doubts,andcomplaints(if any)withanopenandpatientattitude.Goodcustomer servicehelpsinunderstandingproductperformance, ascertainingthefunctionalaspects,andgeneratingcustomer goodwill.Promptandtimelyservicehelpscalmthe aggressiveanddemandingcustomerseventuallymaking themloyalwell-wishersoftheorganization.Theservice categoryhasthepotentialofrakinginapproximately17% ofrepeatordersand12%ofordersfromthereferencesof satisfiedcustomers.
Peoplejoinbusinessorganizationsforworkingfortheir livelihoodandforlearningsomenewaspectsofthe industry.Butwhatretainsthemisthecaptivatingcodeof ethics.Companiesthathaveastrongfoundationofvalues createasenseofonenesswiththeemployees.The workforcefeelsorganized,motivatedandrightly channelized.WorkingontheirspecificdepartmentalKRAs, theemployeesbondwiththeorganizationemotionallyand psychologically Thevisionstatementshowcaseswherethe companyisaimingatandsotheemployeestooworkwitha motivatedmindset.Missionstatementandthequality policyinstructandguidetheemployees,associates,andthe industryonhowthecompanyisgoingforwardwithits implementationoftheplans.
EveryoneworksfortheirKRAsbuttheprominent
contributorsarethosewhogobeyondthebasicstoachieve theextraordinary.Notjustthroughahandfulofambitious performers,transformationalleadershipputsforthaclear goal-basedworkmodelforguidingtheemployeesin workingintherightdirection.Thegoal-basedthinking helpsemployeestoprioritizetheirtasksandwork efficiently Thisleadstobetterteambondingandteamspirit forworkingtogetherandcompletingthescheduledtargets collectively.Itmakeseveryoneaccountableandresponsible withahighervalueforthetime.Themajorreasonwhythe salesteamsareveryefficientdepartmentsisbasicallydueto theirgoal-basedforwardthinking.
Customersneedtobecommunicatedabouttheproductand servicesclearly Thenextfollow-upsregardingthe maintenance,servicerenewal,accessoriesandpart changeover,andfeedbackfromtheclientsarevery necessary.Regularcommunicationhelpsinseveralaspects ofconveyingtherequirements,gettingtounderstandthe customerneeds,CustomerRelationshipManagement (CRM)hasemergedasanimportantfunctionthathasadded toapproximately27%ofthebusinessfromtheoldand existingcustomers.Steadyengagementwiththecustomers aimstofulfilltheirrequirements,addresstheirqueries,and buildtrustintheorganization.Consistentcommunication hasattributedtothesuccessofthebusinessoverthe competitorsofferingsimilarbracketsofproductsor services.Eventhevendorsandassociatesvalue communicationandstrivetoenrichtheassociationwith theirvaluableinputs,ideas,andcontributionsfornew marketopportunities.
Theentirecultureoftheorganizationundergoesa fundamentalchangeofattitudetowardlookingatthework. Withthesteadyriseinproductquality,service,and efficiency,thecustomersgettheirexpectedreturnswithin thecommittedtimeframes.Theirpurposegettingfulfilled, andcustomersfeelvaluedandrespected.Thisvaluable customersatisfactionprovesveryusefulincreatinga leagueofloyalcustomerbase.Satisfiedcustomersoffer valuablereferencesofotherclientstherebycontributingto thegrowingbusiness.Thewordofmouthpublicityhappens throughsatisfiedandhappycustomerswhohavebeen associatedwiththeorganizationforalongperiodoftime.
Intoday'sworldandfluctuatingeconomy, communicationismorevitalthanever.Thus, assemblingateamofseveraltranslatorsandlinguists dedicatedtoprovidingthebest-in-classservicesand solutionsbasedonlinguisticskillsandtechnology,Irene AgnewfoundedAgnewMultilingual
Aimingtocreateahubforallthelanguage-relatedservices andtechnologiesunderoneumbrella,understandingthe importanceofsolvingclients'challenges,Agnew Multilingualworksontheideologiesof think, translate and captivate
Ireneiscommittedtoexceedingclients'expectationsfor translationquality,responsiveness,andprofessional excellence.Spendingoverthreedecadesofexperiencein thelanguageindustry,Irenehasemployedpeopleof exceptionalcreativity,expertise,andabilitytoworkclosely withtheteamanditscustomers.
AgnewMultilingualisknowntodeliveronitspromisesto producetheworkwithinthenegotiatedpriceandschedule. Thecompanypursuesnewdevelopmentinlanguage technology,ethnicandinternationalmarkets,andpolitical andeconomicconditionsaffectingtheircustomers'global businessmission.
AgnewMultilingualprovidescompletemanagementof consecutiveandsimultaneousinterpretationprojects. Agnewisaversatile,forward-thinkingtranslationagency andhasestablishedadedicateddepartmenttomanagethe growingnumberofmultimediaprojectsrequiredbytoday's technology-drivenbusinessenvironment.
InabriefdiscussionwithIrene,wetalkedabouthowshe operatesthecompanywithdedicationandinnovativework thathashighlightedthecompanyasoneoftheworld'sbest languagetranslationandinterpretingsolutionsprovidersin 2023.
Below are the highlights of the interview:
WhatwastheinitialideabehindtheinceptionofAgnew Multilingual?
Toprovideanentirescopeofmultilingualservices, includingtranslation,videos,interpretation,e-Learning,and websitelocalizationinalllanguages.
Aiming to create a hub for all the language-related services and technologies under one umbrella, understanding the importance of solving clients' challenges, Agnew Mul lingual wor s on the ideologies of think, translate and cap vae.
Whataretheprimaryobjectivesandphilosophyof AgnewMultilingual?
Ourphilosophyistoprovidehigh-qualitylanguageservices accordingtoISO17100qualitystandards.
Whatareyourtop-notchofferingsthathaveastrong footholdintheindustry?
InterpretationviaZoom,Websitelocalization,andeLearningcourses.Translationinindigenouslanguagessuch asJavanese,Navajo,Tzotzil,Mazateco,Amuzgo,Zoque, andPurepecha.Othertranslationcompaniescometousfor theselanguages.
Howisyourcompanyadaptingtomarketorientation?
Weadapttotheeconomic,marketing,andpoliticalclimate byaugmentingourservicestomeetthedemand.
Whatisyourstanceonimplementinginnovative technologies?
Weareconsistentlyimplementingnewtechnologiesasthey becomeavailableonthemarket.
Inwhattraditionsisyourcompanycontributingtothe communities?
Throughthem,weareapreferredvendoroftheYMCAand contributetoyoungmembersofmultiplecommunities.We workwithEdisonandotherutilitycompaniestoprovide translationsin16languagestoassistmultilingual communitiesduringdisasters.
WhatisthenextchapterforAgnewMultilingual?
Tocontinuallyexplorenewtranslationtechnologiesand supplementaryservicesthatbenefitthemultilingual population.
Words of Recognition
Justwantedtosendourthanksforalltheassistance. Cethlinntookthedocumentsandherpassportandwentto
theFrenchEmbassywhereshewasgrantedavisaforherto teachinFrancethiscomingyear.
SheisbeinghiredbythegovernmentofFrance,soitisher firstfull-timejob.Yourhelpandthatofyourcompanywas justwhatweneeded.Noneofushadeverappliedforavisa, muchlessanApostille,sowewererelativelyclueless.It wentabsolutelysmoothlyattheembassy
-Regards,Phil
Thisemailconfirmssafedeliveryofthefacilitatorguide andareportthatI'mdoingahappydanceinmylivingroom seeingthisallcometogetherbeautifullyandaheadofyour initialtimeline.I'msodelightedandimpressed.
-YMCA
WereceivedthetranslatedmaterialsfromDeb…thankyou foryourswiftsupport.Ourhopeistohavecontinued engagementinVietnam,andifallgoeswell,wewill continuetocountonyourtranslationservices.Thankyou!
-Raytheon
Weappreciatehowquickandthoroughyourteamison thesetranslations!Weshouldhaveacouplemorerequests overthenextseveralweekstocloseoutthiscampaign.
-Thanks!FraserCommunication
Akeyfactorinthedevelopmentofcultureand
humansocietyiscommunication.Itinvolvesthe sharingofthoughts,information,viewpoints,or feelingsbetweentwoormorepeople.Withthehelpof technology,communicationhasbecomemuchsimpler.
Technologicaladvancementshavesignificantlyimproved ourqualityoflifeandhadanimpactoneveryfacetofit.It alsohasaneffectoncommunicationtechniques,and communicationhasadvancedgreatlyovertime,fromthe earliestformstothemostrecentones.Wehaveimmediate accesstoastaggeringvarietyoftoolsandservicesin today'sworld,allowingustoconnectwithalmostanyone, anywhere,atanytime.
Thetelephone(previouslythetelegraph),whichallowed peopletocommunicateatadistancebyvoiceandtelephone service,gavetheterm"telecommunication"aclear definitionbeforetheinternetandotherdatanetworkscame intoexistence.
Intoday'sworld,thetwoessentialsaretheinternetand mobiledevices.Whenwediscusstelecommunication,we tendtoconcentrateonhowweusemobilephonesandthe internetinourdailylives,andalmostallofuswhorequire moderncommunicationhavefoundthistobetrue.
Althoughusingtechnologycanhavebothpositiveand negativeeffectsonourlives,howweuseandapplyitalso determinesthis.Therearemanypositiveeffects,butone thatreallydemonstratesitsbenefitistheabilityto communicatewithourfamilies,friends,andother importantpeoplewhenweareawayfromthem.
Astransmissionmediahaveexpandedtoinclude microwave,terrestrialwireless,satellite,andbroadband fibertransport,remotecommunicationhas,ofcourse,also expandedtoincludedatatransport,videoconferencing, email,Webbrowsing,andvariousformsofdistributed collaboration.
Overthepast50years,therehavebeensignificantchanges intelecommunicationstechnologies.Sincetheadventof informationandcommunicationtechnologies(ICT),which numerousindustriesandorganizationshavewidely embracedinutilizingonaglobalscale,researchinto telecommunicationshasbegun.
Thebiggestimpacthasbeenthatallmediatypescannow behandleduniformlywithinasingleinfrastructurebecause theycanallberepresentedinthesamefundamentalway Thefunctionaldescriptionoftheoverallstructureofthe telecommunicationssystemandhowthevarious componentsofthesystemrelatetooneanotherhas undergonethemostfundamentalchange,bothintermsof technologyanditsimplications.
Inordertoaddressinefficientsystemsandprocessesinlight oftechnologicaladvancements,communicationforsocial changeentailscommunicationforthesustainabilityand developmentofsociety.Peoplewithinthetargetedsociety areassistedinacquiringnewknowledgeandskillsusinga varietyofmediaandtechniques,allowingcommunitiesand societiestonotonlyexperiencechangebutalsotodirectit.
Inordertoeducateparticularpopulations,differenttypesof media—oldandnew—canbeusedtopromotehealthand sustainabledevelopment.Informationandcommunication technologies(ICTs)havebeenshowntobeasignificant contributortoeconomicgrowthandareabletoreachvisual, auditory,andmulti-sensorylearners.
Theeconomichealthofthecountryasawholehasbeen significantlyimpactedbyinformationtechnologyand advancedtelecommunications.Theexpansionof educationalaccessineventhemostisolatedareasismade possiblebytelecom,whichisalsoessentialforimproving subjectcoverageanddelivery.
Children,women,andmencanallhaveaccessto educationalresourcesviatheinternet,computers,e-mail, audioandvideoteleconferencing,broadcasttelevision,and radio.Thecontentisdirectlyaccessibletostudentsand otherlearners.Teacherscanincreasetheirknowledgeand skills,particularlythoserequiredtosupporttheirstudents' learningandlocatethespecificcurriculumandcontentthey need.
Radioandbroadcasttelevisionhavelongbeenusedto increasethereachanddeliveryofeducationtothosewho wanttolearn,particularlyinruralareas.Thetwo-way, interactive,multimediasystemsthatbringvoice,video,and dataintheformoftextandgraphicstolearnersondemand cannowbecombinedwiththisone-waytechnology.The applicationandcostofthetechnologiesavailableforusein educationaresignificantlydifferentthankstothese computerandnetwork-basedsystems.
Telecommunicationenablespeopletoparticipateinand developincommunitiesandnations,whetherinruralor urbanareas,andthisfactiswidelyacknowledgedastowhy itisimportantforsociety.
Italsoinvolvestheapplicationoftechnologyforsocietal benefittoincreasethepercentageofuserssothatwitha largeuserpopulation,awarenessamongthegeneralpublic willbeimproved.
Intoday’sglobalizedsociety,languagetranslationisa
crucialelement.Itmakesitpossibleforpeopleto connectandexchangeinformationwithoneanother throughouttheglobe.Atranslatorisnecessaryfor communicationinallsettings,fromtheUnitedNations GeneralAssemblytosimpletravel;today,practicallyall languagesspokenworldwidehaveactiveassistanceof translatorsreadytoprovidetranslationservicesforavariety ofindustries.
TranslatorswithoutBorders(TWB)isaglobalnetwork oflanguagevolunteerswhogivetheirtimetoenable individuals,regardlessoftheirnativetongue,toreceive criticalinformationandbeheard.TheTWBCommunity providesupto30millionwordsofvitalinformationinover 200languageseveryyear We'veworkedwithhundredsof partnerorganizations,andonlykeepgrowing.
Today,TWBservesasthefoundationofCLEARGlobal,a US-basedNGOthatofferstechnologicalandlinguistic supporttoaffiliatednonprofits.Underthecoherent leadershipofAimeeAnsari,CEO,thecompanyactively developslanguageskillsandincreasesawarenessof languagebarriersinordertoencouragelinguisticinclusion andmorefairaccesstoinformation.
InaninterviewwithInsightsSuccess,AimeeAnsarishared valuablefactsthatshowcasethesignificanceofTWBalong withitsjourneyandhighlightsthevisionandmissionofthe company
Below are the excerpts from the interview:
Whatwastheinitialideabehindtheinceptionof TranslatorswithoutBorders(TWB)?
TWB,todaypartofCLEARGlobal,isaglobalcommunity ofover100,000languagevolunteers.Wewerebornoutof theneedtosupporthumanitarianresponsesgloballyby providinglanguagesupporttononprofitshelpingpeoplein acrisis.Languagebarriersoftenimpacthumanitarianand developmentefforts,andwewantedtoovercomethose barriers.
OurfoundersranalanguageservicesproviderinParis,just downthestreetfromMédecinsSansFrontières(MSF).In theearly90s,MSFaskedthemtodosomework;our foundersdecidedthattheywoulddotheworkprobono. Fromthis,amovementwasfounded.By2010,TWBwas doingworkforseveralnonprofits.
WhentheearthquakeinHaitihappened,thedemandfor theirworkgrewexponentially.Theyrealizedthatreal localization—ensuringthatinformationwasintheright language-wasn’tsomethingthataidworkersunderstood well.TranslationintoFrenchwasn’tenough;HaitianCreole wasneeded.Fromhere,theorganizationdevelopedto supportlocal,national,andinternationalnonprofitsto communicateeffectivelywithmarginalizedandvulnerable people.
Whatistheprimaryobjectiveandphilosophyof TranslatorswithoutBorders?
We’reonamissiontohelppeoplegetvitalinformationand beheard,whateverlanguagetheyspeak.Ourworkis
Translators without Borders’ philosophy is that no one should be left behind because of the language they speak.
groundedinourcommunityandourpartnerships.Through languagesupport,communicationsresearch,andlanguage technology,we’reworkingalongsideglobalandlocal partnerstobuildamoreinclusiveworld.
Ourphilosophyisthatnooneshouldbeleftbehindbecause ofthelanguagetheyspeak.That’swhywestartedthe“Four BillionConversations”movement.Wewanttohelpbridge thedigitallanguagedivide,andbringmorepeopleintothe globalconversationsthatmattertothem.
Whatareyourtop-notchofferingsthathaveastrong footholdintheindustry?
Weoffer:
Ÿ Languagesupport,suchastranslation,revision, subtitling,plainlanguageediting,andvoice-overin over200languages,withhelpfromourcommunityof morethan100,000people;
Ÿ Languagedataandresources,includinglanguagemaps andglossaries,theGlobalLanguageDataReview, languagefactsheets,informationandcommunication needsreports,advocacybriefs,andmore;and
Ÿ Languagetechnology,suchasmultilingual conversationalchatbots,informationkiosks,information depositories,andmore.
Ÿ
WhataretheroadblocksthatTranslatorswithout Bordersfaceintheever-changinglandscapeofthe businessworld?
WhatIhearmostoftenis"everyonespeaksEnglish"or "60%ofthepopulationspeaksthe(colonial)language."
Withourresearch,wedigalittledeeper.The60%that speakthe"colonial"languageareprobablymen,andoften menwhoarealreadyeducatedandinpositionsofpower.If aidagenciescontinuetoworkintheselanguages,thenall theyaredoingisreinforcingpowerdynamicsandleaving women,whoareoftenlesseducated,behind.
Wecanensurethateveryonehasaccesstoinformationwith asmallinvestmentinlanguagetechnologydevelopment. Andthat’swhatwedo.Ourbiggestroadblockisfinding peopletoinvestinit.Withmorefunding,wecould maximizeourimpactinlocalcommunitiesworldwide.We arealwayslookingforsponsorsandpartnerstohelpus.
Howisyourcompanyadaptingtomarketorientation?
We’rebuildingadvancedlanguagetechnologysolutions
Aimee Ansari has over 20 years of experience in execu ve roles in significant humanitarian and development organiza ons. She is the CEO of CLEAR Global/TWB. She has par cipated in numerous humanitarian crises, including the South Sudan conflict, the Syrian refugee crisis, the Balkans conflicts, the Hai earthquake, and the Tajik civil war. Aimee worked for organiza ons such as Care, Oxfam, Save the Children, and the United Na ons before she joined Translators without Borders in 2016.
“Clearly, informa on in the right language at the right me in the right format is crucial. Illiteracy means that even if you have access to the internet and the wealth of knowledge available online, you can’t use it. If it’s not in your language, then it’s even less useful. Unless you have good machine transla on.”
basedonartificialintelligenceandmachinelearning.This enablesustobetterrespondtotheevolvinglanguageneeds ofmarginalizedcommunitiesglobally.Newtechnologies arehavingahugeimpactonsociety,andwe’reusingthem forsocialgood.
We’realsoconstantlyimprovingourlanguageservice deliverysothatwecanleverageourofferingsand collaboratewithvariousentities—allinthenameof assistingandreachingouttomorepeoplewithcritical information.We’readaptingwhereverwecanhelpin responsetochanginglandscapes.Ournonprofitstandsout becausewetakesolutionsmostlyusedforcommercial purposesandapplythemtomakeagreaterimpactinthe nonprofitsector
Whatisyourstanceonimplementinginnovative technologies?
Weoffersmart,innovativelanguagetechnologysolutions usingartificialintelligenceandnaturallanguageprocessing toenabletwo-waycommunication.We’reusingchatbotsto drivechange.We’reworkingonaninformationkioskand deployingamultilingualdepository,aimingtohelppeople affectedbythewarinUkraine.We’realsobuildingvarious appstosupportmigrantsandprovideeducationalresources. There’sgreatpowerininnovativelanguagetechnology solutionsthatwewanttoharness.
Inwhattraditionsisyourcompanycontributingtothe communities?
WehaveofficesinNigeriaandBangladesh,withongoing programsinnortheastNigeriaandCox’sBazar.Byworking withanetworkofpartnerorganizations,we’rereaching localcommunitiesacrosstheworld.
Ourlanguagesupportandothersolutionshelplocal communitiesgetvitalinformationonarangeoftopics, fromprotectionagainstsexualexploitationandabuseto sustainableagriculture,forceddisplacement,women’s health,andCOVID-19.Wehelppeoplegetanswerstotheir questionsintheirownlanguage.
Wehelppeoplebeheard.Whentheycanspeakintheirown languageandhavesomeoneunderstandtheirneeds,they feelvalued,andtheyhavemoretrustinthesystem(which ishumanitarianinmostofourcases)andmoreconfidence tospeakabouttheirneedsandwantsandabouttheir concernsandstruggles.Eventually,theywillfeelmore
empoweredtotakeactionandworktowardabetterfuture, forthemselvesandtheirfamilies.
WhatisthenextchapterforTranslatorswithout Borders?
WhenwetransitionedtoCLEARGlobal,westarteda movementaimingtobridgethedigitallanguagedivide. “Fourbillionconversations”isaboutgoingtheextrastep towarddiversityandinclusionwhenitcomestolanguage andcommunication,bothonlineandoffline.
Wewanttoopenupthepoweroftheinternettopeoplewho speakmarginalizedlanguagessotheycantakepartin onlineconversationsaroundissuesandtopicsthatconcern themaswell.
Whetheritbeaboutclimatechange,publichealth,women’s health,orforceddisplacementandmigration,wewantto helppeoplevoicetheirneedsandhavetheirissues addressedsotheycanalsobenefitfromthedigital information,tools,andresourcesthatareallavailableto peoplewhospeakmorefrequentlyspokenlanguages.
We’relookingforsupportersandpartnerswhocanhelp. We’recurrentlyrunningafundraisingcampaign,“Meetme inmylanguage”.Wewanttoraise$100,000tokick-start our2023projects.Throughoutthecampaign,we’llbe featuringstoriestodemonstratehowlanguageisakey factorinbuildingabetterworld.So,keepaneyeonour socialmedia:
Ÿ Facebook
Ÿ Instagram
Ÿ Twi er
Ÿ LinkedIn(TWB andCLEARGlobal)