Theworldischangingrapidly,andsoisthefaceof
leadership.Womenareincreasinglytakingup leadershippositionsinvariousfields,andwiththat comesauniquesetofqualitiesthatsetsthemapartfrom theirmalecounterparts.Womenaregenerallyknownfor theirempathyandemotionalintelligence,andthisqualityis highlyvaluedinleadership.Aleaderwhoisempatheticis abletounderstandtheneedsandconcernsofherteam membersandisbetterabletobuildstrongrelationships withthem.This,inturn,leadstoamorepositiveand inclusiveculturewithintheorganization.
Collaborationisanotherkeyqualityofwomenleaders. Theyrecognizetheimportanceofteamworkandareskilled atbuildingandmanagingdiverseteams.Womenarealso morelikelytoencourageparticipationandinputfromall teammembers,creatingasenseofownershipand empowermentamongtheteam.Resilienceisanessential qualityforanyleader,andwomenleadersareparticularly skilledatbouncingbackfromsetbacksandchallenges. Womenhavehistoricallyhadtoovercomemanybarriers andobstaclesintheirpersonalandprofessionallives,and thishasmadethemmoreresilientandadaptable.
Authenticityisanotherkeyqualityofwomenleaders.They leadwithintegrityandtransparencyandarenotafraidto admittheirmistakesorvulnerabilities.Thisbuildstrustand respectamongteammembersandcreatesamorepositive andinclusiveculture.Womenleadersareoftenknownfor theirabilitytothinkbigandenvisionabetterfuture.They haveaclearvisionofwheretheywanttogoandhowtoget there.Theyarealsoskilledatcommunicatingthisvisionto othersandinspiringthemtoworktowardsachievingit.
Strategicthinkingisanotherimportantqualityofwomen leaders.Theyareabletoanalyzecomplexsituationsand makeinformeddecisions.Theyareskilledatidentifying opportunitiesandchallengesandareabletodevelop effectivestrategiestoaddressthem.Theyarelesslikelyto seekthelimelightortakecreditfortheworkofothers.This humilitycreatesamorecollaborativeandinclusiveculture withintheorganization.
Whileembarkingupontheodysseyofsuchresoluteleaders, InsightsSuccessshedsthespotlightonTheMost InspirationalWomenLeadersinBusinesstoLookOut in2023.Flipthroughthepagesandindulgeinthetraitsthat signifybrillianceanddrivesignificanttransformationsin theniche.
Haveadelightfulread!
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FeaturedPerson
Dr.KaraHartl
Founder,Co-founder (VituralOptix)
FathimaEbrahim HeadofMarketingKateDobrucki SVP
NazSchinder Founder
NoraOsman
AssociateVicePresident ofITServiceManagement RosamundTagel Founder&CEOBrief CompanyName
TroyMedical troymed.com
LiquidIntelligent Technologies liquid.tech
DentsuInternational dentsu.com
SchinderLawFirm schinderlawfirm.com
Dr.KaraHartlisadedicatedleaderwhostrivestoimprovethe qualityoflifeforallthroughvisionaryideas.
FathimaEbrahim,whoisanexperiencedSeniorMarketing ManagerofLiquidIntelligentTechnologies–SouthAfricahas ademonstratedhistoryofworkinginthetelecommunications industry
Kateisanindustry-leadingVP,with15+yearsofstrategicPR experienceacrossexperiential,socialanddigital.
NazSchinderhasawealthofexperienceinthelawfield.She hashadgreatsuccessadvisingoncomplexlegalmattersinboth litigationlawsuitsandcorporatelawmatters.
Noraisknownforhercontagiousenthusiasmandmotivationto getthingsdoneinanindustrythathasanever-changing landscape. MontefioreHealthSystem
GlowConcierge glowconcierge.ch
Rosamundcameupwiththeideaofofferingaconcierge serviceforbeauty,wellness,andlifestyletreatmentsthatone canhaveathome,inahotel,orattheoffice.
Harnessing my incredible abilities to craft, tell and share a good story, along with being positive, thoughtful, and full of energy, is what has led me to where I am today.
Theattitudeofthebusinessleaderdetermineshow
theenterprisemarksprominenceintheeverevolvingbusinessarena,followedbyits propositionmodelanddedicationoftheworkforceindulged inthecrucialfundamentalsofgrowth.Nomatterhow strongthelaid-outfoundationofthebusinessis,itisonlyas strongastheleader'smorale.
Withafirmandstrongbusinessmindset,KateDobrucki, SeniorVicePresidentatDentsu,takesimmensepridein hercapacitytomanageteamsthatdeliverimpactevenon tightdeadlineswhileimplementinganattitudethatleadsto businessacceleration.
Kateisanindustryleaderwithover15yearsofstrategicPR expertiseinexperiential,social,anddigitalmedia.Her dedicationtoqualitycommunicationandbrandinghas resultedinflourishingsuccessforherclients.Sheblends persistencealongwithadecidedlycollaborativeapproach toproducingaward-winningprojectsforwell-known businesses.
Inaninterviewwith Insights Success,Katedisclosesthe attitudethatshefostersthatsetsherapartfromher counterparts.
Below are the highlights of the interview:
Briefusaboutyourcareerpathasastaunchwoman leaderupuntilyourcurrentpositionatDentsu.
Iamabookwormtothecoreandastorytellerforlife.And whenpeopleaskIalwayssayIgetpaidtowrite,share,and tellstories,andIwouldn'thaveitanyotherway.Ialsolike tobalancehavingfunwithhavingafirm,sharpbusiness side;beingabookwormkeepsmecurious,readingstories aboutotherpeople,placesandconceptsreallyhelpsround outmyapproachtoanybusinesschallengeIcomeacross.
Ithinkit'smypassionateapproachtoquality communicationandbrandingthathasdrivenrapidsuccess andgrowthforallmyclientsinthedigitaleconomy.Also,I genuinelybelievethatatalentedteamisn'taboutsameness butinsistsontheuniquecontributionandexperiencesofits members.
Rightnow,I'mresponsibleforDentsuCanada'sreputation, influence,andculture.AndIleadacentralteamof communicatorsandmarketerswithasharpvisionand strongfocus.Withmyteam,I'vestreamlinedregional communications,andIhaveledthedevelopmentofan
immersiveonboardingprocesstofosterapositiveand energizingexperienceforournewcolleagues.Ihavealso ledtheconstructionoffoundationalinternalandexternal channelsforclients,colleagues,andpartnersandensured clear,concise,andconstantcommunication.Allwhile duringapandemic!
Ithinkit'salsoimportanttoacknowledgethatI'manavid volunteer.OutsideofDentsu,IsitontheSpecialOlympics TorontoCouncilandco-chairwhilealsospendingmy MondayandWednesdayeveningsastheHeadCoachofthe SpecialOlympicsskiteam–TorontoSpeedDemons.Inthe summer,IplaytheroleoftheheadcoachoftheSpecial Olympicssoccerteam–TorontoHawks.Givingbacktoan importantcommunityliketheSpecialOlympicshasbeen someofthebesthoursspentofmylife.Thepassion, dedicationandsheerresilienceoftheathletesisinspiring, andIcan'tencouragepeopleenoughtogetinvolvedintheir localSpecialOlympicsmarket.
Mytruepassion,though,comesthroughinmymentorship, asachampionforfemaleempowerment.Irecentlycofoundedtwowomeninbusinessinitiativesat Dentsu—FemaleFoundry,amentorship,co-creation,and supportprogramforCanadianfemaleentrepreneurs;and WomxnWho,aninternalacceleratorprogramaimedat supportingthemagnificentwomenofDentsu,astheylevel
I think that my power and success as a leader come from my ability to focus and deploy team energy in areas that will generate the greatest impact for all of us.
uptheircareers.Duringthepandemicwithmycolleague andnowco-hostSimren,IstartedaWomxnWhopodcast. Wehaveconversationswithwomenthroughouttheircareer journey,hearingtheirstoriesandoftentimesinspiredto silenceonhowdeterminedandpositiveandinsightfulthey are.Wealsohavecandidconversationsaroundourown experiences–wediscusstheimportanceofboundaries, findingmentorsandsponsorsandtheimportanceofyour innercircleofgirlfriendstomotivateandcelebrateand pushyouforward.
Whatdoyoubelieveisthesignificantfactorforwomen inthebusinessarena,andwhatisthemostimportant aspectofyoursuccess,adheringtothesefundamentals?
Therearemanywonderfulmentorsandsponsorswhohave helpedmewhereIamtoday.Butthemostimportantaspect ofmysuccessisthatI'vestayedtruetomyselfwhile leaningintowhatIcallmysuperpowers.WhenIfirst startedmycareer,Ithoughtabosshadtoactacertainway –befirmwasalwaysthesaying.ButI'verealizedthatmore thananything,I'macoachandavaluableteammate.
Harnessingmyincredibleabilitiestocraft,tellandsharea compellingstory,alongwithbeingpositive,thoughtful,and fullofenergy,hasgotmetowhereIwanted—beingtrueto myselfandhavingtheabilitytoshowupasmyauthentic selfhasbeenempoweringformeandmysuccess.Asa mentor,Ialsoinspireothersandcreatethespaceforthemto dothesame.
Mypowerandsuccessasaleadercomefrommyabilityto focusanddeployteamenergyinareasthatwillgeneratethe greatestimpactforallofus.Especiallykeepingusontrack forourplanonapageandwhatKPIsasateamwe've agreedandsignedoffto.
Whatvaluesdoyouincorporatetoenhancethework cultureatDentsu?
Iliketoliveboldly.Itakecalculatedchances,andsureI've quicklythoughtthemthrough,butIdon'tgetlostin planningitall.Sometimessomeinitiativesorcampaigns haven'tlandedthewaytheywereintended,butit'sall figurable.
Wheredoyouenvisionyourselftobeeventually,and whatareyourfuturegoalsforDentsu?
IfI'mbeinghonest,Ilovetheworkandconversations SimrenandIhaveonWomxnWho.Theyaresimple,
thoughtful,anddareIsay,thought-provokingdiscussions. Somanywomenandallieshavebeenextremelygenerous withtheirtimeandadvice,whichisinspiring.In2023, you'llseemorefrommeandthepodcastforsure!We've evenbeennominatedforaniHeartRadioaward–ascohostsoftheyear(socrossyourfingersforus).
Whatadvicewouldyougivetothenextgenerationof womenleaderswillingtoventureintothemodern businessarena,especiallyinthemarketingand advertisingsector?
I'velovedmyexperienceworkingatagencies–when you'refirststarting,it'ssomucheasiertofigureoutwhat youdon'tlovedoing.Withinanagency,youhavetheability tomovearoundandtrydifferentbrandteams.WhenI reflectonmytimeatDentsu,I'veheldmanydifferentjobs andlearnedsomuchaboutmyself.
Workingwithtalentedpeople,learning,listening,raising myhand,andsigningupforworkatfirstmademystomach intoknots(questioningifIcoulddoit–Ialwaysdid),but it'sinthosemomentsthatIgrewintotheseniorcomms executiveIamnow
Anotherpieceofadviceforwomenleaderswouldbeabout boundaries–Iamaworkinprogressheretoo.However,I trulyfeelthreesentencescanhelpyouunlockgoodtogreat. Theyare'No,''Notnow,''Notme.'Forexample,'No,this doesnotalignwithourmissionandvision,''Notnow Fantasticideabutthisdoesnottakepriorityoverour currentcommitments,''Notme.Soandsoisbesttotake thaton.'IknowImyselfhaven'tusedtheseenough.Most leadersfatallyovercommit.So,thisyearespecially,I've beenworkingondecluttering.
I like to live boldly and take calculated chances, and sure I've quickly thought them through, but I don't get lost in the planning of it all.
Nora Osman
Associate Vice President of IT Service Management
CommencingthejourneyinITaftertakingover
operationalresponsibilitiesatacommercial insurancecarrierintheaccountingdepartment, NoraOsmantraversedmanyroles,includingpcsupport, networkadministration,enterprisemanagementengineering,andservermanagement.
Noraeventuallychoseapathinpeoplemanagement, startingwithleadingaservicedeskinahealthcareinsurancecompanyandexpandingthatroletoincludeNOCand applicationsupport.Sheevenventuredintodatacenter operationsoversightaswellascrisismanagementina globalfinancialservicesorganization.
However,witheveryrolechange,shegrewinexperience withmarryingpeopletoprocesses.Thispathevolvedtothe completeoversightoftheITservicemanagementofficeofa $7billionhealthcareproviderinNY,whereNorais responsibleforservicestrategyandoptimizationofthe customerexperiencefortheentirehealthsystem.
Today,astheAssociateVicePresidentofITService ManagementofMontefioreHealthSystemandalso amongherpeers,Noraisknownforhercontagious enthusiasmandmotivationtogetthingsdoneinanindustry thathasanever-changinglandscape.
InaninterviewwithInsightsSuccess,Norasharesvaluable factshighlightingherprofessionaltenureinthedynamic businessarena.
Below are the highlights of the interview:
Whatchallengesdidyoufacealongtheway?
WhenIfirststartedinIT,therewereveryfewotherwomen onthesamecareerpath,anditwasn’teasytofind colleagueswhowouldhelpmelearninnewareasof technology WhileIwasyoungandeagertoembracethe challenge,Iwasalsomarriedandstartedmyfamily
Mycolleaguesweregenerallyyoungmenwhohadn’t committedtomarriageorchildrenatthatstage,sothey coulddevotemuchmoreoftheirtimetotrainingand certifications,whichI,too,hadtojuggleagainstother commitmentstofamily
Earlyon,wealsodidn’tyethavetheinternet,soalltraining hadtobeon-site,inperson,orfromabook/cd’s,whichwas alsolessflexiblethantheoptionsavailableinmoderntimes.
Whatsignificantimpactdidyoubringtoyourindustry?
Frommyveryfirstroleinmanagingpeopleataservice desk,Irecognizedthattoachievegreatsuccessforan organization,youmustfirstfocusonthepeoplethatmake uptheteam.
Ibegandevelopinghighlyengagedteamswholoved workingtogethertowardsstrategicgoals,elevating customerservicesignificantly.Ialsochartedthecourse towardsoutstandingcustomerserviceineachofthe organizationsIworkedfor,puttingpeoplefrontandcenter ineveryequation,boththeemployeesandthecustomers. Manyteammembersreceivedveryprominentrecognition
throughindustryawards.MyteamsaffectedwhatIcalla “culturaltransformation”inIT,makingeveryengagement withacustomera“momentoftruth,”whereITwould choosetogoaboveandbeyondasoftenaspossible.
Howdoesyourcompanypromoteworkforceflexibility, andwhatisyourroleinit?
I’vealwaysbeenaproponentofgettingtointimatelyknow thepeopleIworkwithandwhoworkforme.Building deep,trustingrelationshipsisatthecoreofhowIbuild teams.Thisisalsorootedinthefoundationthatyoumust meetpeoplewheretheyareandextendthemempathyand supportatalltimes.
Ihavespecializedinidentifyingkeystrengthsinaperson andplacingtheminthebestpossiblepositiontoexercise thosestrengths.ThishasallowedmanyteammembersI’ve led,coached,ormentoredtoseizeopportunitiesearlyin theircareersandtomapapaththatexcitesthemandfulfills theirgrowthneeds.BecauseIfocusontrustandopenness,I findthatbeingflexibleiseasybecausetrustisbidirectional.
Togaintrust,youmustfirsttrustothers.Amazingthings happenwhenyouhaveapositiveexpectationofotherstheysimplyrisetotheoccasionandproveyouright! BecauseIvaluediversityinthought,notjustethnicity, gender,andotherthings,Ifindthatthecollectiveidea sharingthatcomesfromahighlyengagedteamofdiverse compositionmakesforgreatperspectiveandmission charting.
Whatisyourtakeontechnology'simportance,andhow areyouleveragingit?
Technologyiseverywhere,andit’sanenablertoall business;yousimplycan’trunanybusinessthesedays withoutit.Fortechnologytobethat“enabler,”itneedsto yieldaverypositivecustomerexperience;itneedstobe simple,solid,andscalable.Myfocusistoensurethat whateverisbeingdeliveredtothecustomermakessenseto them,iseasyforthemtouse,andiswithlittletonofault whenrun.
Ifwemustkeepexplainingittothem,we’vealreadylost.It shouldbeintuitive,helpthemperformtheirkeyfunction better,andnotbecomeanobstacleintheirway.Idescribe technologytomyteamlikebreathing…itshouldbe somethingyoudowithoutthinkingaboutit.Youjustdoit naturally
From my very first role in managing people at a service desk, I recognized that to achieve great success for an organization, you must first focus on the people that make up the team.
Whatwillbethenextsignificantchangeinyour industry,andhowareyoupreparingforit?
Withoutadoubt,AIishereandtostay.Itisalready changingthewaywedoeverything.Weneedtoembrace andnotfearit.Ithasthepotentialtosimplifyourworld, improvingourlivesandunburdeningusfromcomplexity anddifficultyinmanytransactions.
Itwilltaketimeforustounderstandwhatcanbeimproved withAIandwhatrequireshumanconventionalcareand feeding.IamcurrentlyimplementinganAI/Chatbotinmy healthcareorganization,aimedatreducingturnaroundtime onquestionsandautomatingtheexecutionofbasic technicaltaskssuchaspasswordresets,software deployment,andconnectivityrestorationtokeysystems.
Thegoalistogetourcustomersupandrunningin2 minutesversusthetraditional10minutesofdisruptionthey normallyface.
Naturally,havingAIavailable24x7isconvenientand lowersthetotalcostofownershipovertime.ShiftingtoAI
forsomeoftheredundantbusinessneedseliminatessome ofthesesamemundanetasksthatourfront-linestaffare burdenedwith.
Whatareyourgoalsintheupcomingfuture?
Iamquintessentiallyachallengerofthestatus-quo,andI thriveontransformation.Assuch,Iamexcitedaboutthe technologicalchangesthatwillallowusfurthertoleverage datascience,AI,andmachinelearning,makingourjobs andlivesmucheasier.
Asconsumers,we’realreadybenefitingfromthesechanges. I’dlovetocontinuetohelporganizationscatapulttheir cultureintoadigitaltransformationmindset,withhighly engaged,peak-performingteamscarryingthatvision chargedwiththecustomerexperiencemission.
Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?
Whateveryoudo,makeitaboutsolvingabusinessneedor problem,andmakeitaboutempoweringpeopletodothis withyou. Noonecandoeverything,buttogetherwecan domorethanjustonething. Remembertobeemployeecentricinordertobecustomercentric. Youcan'tdeliver greatservicewithunhappyemployees,sostartwithhappy, engagedemployeesandtheresttakescareofitself!
