The 10 Most Disruptive Franchises to Watch 2020 July2020

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Vol 07 issue 04 2020 | |

Editor’s Desk

Growingby MakingOthers’ Successful

Real

Technologiesaregettingadvanceeverypassing

dayandlovethemorhatethem,these advancementintechnologiesaretakingoverthe worldofbusinessbystorm.Technologyadvancementis helpingthebusinessworldinexpandingquitefast despitethegeographicalboundary,languageandculture. Withlotsofopportunitiesinbusinessexpansionis creatingmajorfranchisingopportunities.

Nowbigorsmallorganizationsbelieve,traditionenables themtoshowcasetheirbaseprinciple,unityand diversityoftheirorganizationanditsoffering.And franchisingopensachancetoshowtheworld organization’sservices,solutionsandtraditionsinwhich thebusinessbasedon.Franchiseallowsorganizationsto operategloballybyauthorizingtherightstothird-party retailersorvendorswhounderstandandbelieveinthe organization’swork-cultureandtradition.Theserights allowthemtousethefranchise’slogo,nameand businessframework.

Franchisesalsogiveprovenbusinessmantraand opportunitiestoaccessandalignedwith.Entrepreneurs arewithextremebusinesspotentialandwithan understandingofthebusinesscanusefranchiseastheir successpillarbecausedifferentbusinessesneeddifferent traitstosucceed.

Inordertoshedlightonthenovelapproachesofthe franchisingorganizations,InsightsSuccesshascurateda listof “The 10 Most Disruptive Franchises to Watch 2020” whicharerevolutionizingthebusinessconcepts andconsumerstandards.

growth encompassesothers' successaswell

OurCoverStoryfeaturesFranServeInc.,a franchiseconsultingandexpansionorganizationis connectingentrepreneurstofranchiseopportunities, introducingfranchisorstoqualifiedpeople,and trainingtheindustry’smostknowledgeable franchiseconsultants.Asafull-servicefranchise consultingandexpansionfirm,thebusinessmodel isbasedonthesuccessofothers,thecompany asserts “we grow only if they grow”.Ithelps entrepreneurs,exploresfranchisorsgrowtheir brandsandexpandnationallyandinternationally; andthecompanyhelpspeoplebecomeFranServe FranchiseConsultants,averyrewardingpaththat, byhelpingotherpeople’sdreamscometrue,turns intoadreamcareeritself.IthasbothaCodeof EthicsandasetofCoreValuesthatguideits explosivegrowthtobesociallyresponsibleand purposedriven.

Also,makesuretoflipthroughthearticles,written byourin-houseeditorialteamaswellasCXO standpointsbynotableindustrypersonalitiestohave abrieftasteofthesector

Let’s start reading!

Rohit Chaturvedi

FranServe Inc.

A Bridge to Connect Franchisor to Franchisee

CONTENTS 08 Cervo Story

NTENTS Growler USA Staying True to the Brew! 16 Articles 32 18 Is Franchise A Profitable Stroke Of Business? Franchise Ecosystem 5 Intriguing mantras to nurture a Robust bonding with employees Editor’s Perspective Payroll Vault Franchising LLC Re-Defining Disruption in the Payroll Industry’s Landscape 22 Schnitz Providing Australians the Benchmark in Schnitzels 26 ® Zen Massage Reinventing the Retail Massage Business Model 34
sales@insightssuccess.com July, 2020 Editor-in-Chief Senior Sales Manager Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Pooja M. Bansal Managing Editor Anish Miller Executive Editor Rohit Chaturvedi Assistant Editors Jenny Fernandes Bhushan Ghate Visualizer David King Art & Design Director Amol Kamble Associate Designer Kushagra Gupta Kshitij S Andy Mitter John Matthew Sales Executives Daniel, Ethan, Vishnu Vardan Business Development Executives Anish, Joe, Alan, Omkar Jacob Smile Aditya Marry D'Souza SME-SMO Executive Prashant Chevale Frank Adams Circulation Manager Robert Brown Stella Andrew David Stokes Asha Bange Co-designer Copyright © 2020 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on :

FranServe Inc. “

FranServe, Inc. helps others achieve their dreams of business ownership through franchising.

A Bridge to Connect Franchisor to Franchisee Alesia Visconti CEO & President FranServe Inc.

The 1 Most Disruptive Franchises

Entrepreneurslookingtoownabusinesshaveahard timedecidingwhichbusinessoffersmorereliability andprofitthananother.Franchiseownershipisan incredibleoptionforentrepreneursandemergingbusiness ownerswhowanttolearnhowtostartandoperatea businesseffectively Tohelpemergingentrepreneursto achievetheirdreams,FranServeInc.,afranchise consultingandexpansionorganization,isconnecting entrepreneurstofranchiseopportunities,introducing franchisorstoqualifiedpeople,andtrainingtheindustry’s mostknowledgeablefranchiseconsultants.

Belowarehighlightsoftheinterviewconductedbetween FranServeInc.andInsightsSuccess:

Describeyourcompanyanditscutting-edgeservices whichaddressalltheneedsofyourcustomers.

Asthelargestfranchiseconsultingandexpansion organizationintheworld,weconnectentrepreneursto franchiseopportunities,introducefranchisorstoqualified peopleandhelpbrandsexpand.Wealsoonboard,train,and developtheindustry’smostknowledgeablefranchise consultantstomakeitallhappen.Ourculture,technology, reachandscalearehelpingusrevolutionizetheindustry!

Howdoyourservicesdifferfromtheothercompanies’ offerings?

Asafull-servicefranchiseconsultingandexpansionfirm, ourbusinessmodelisbasedonthesuccessofothers--we growonlyiftheygrow.Wehelpentrepreneursexploreand navigatetheprocessoffranchiseownership;wehelp

franchisorsgrowtheirbrandsandexpandnationallyand internationally;andwehelppeoplebecomeFranServe FranchiseConsultants,averyrewardingpaththat,by helpingotherpeople’sdreamscometrue,turnsintoadream careeritself. WehavebothaCodeofEthicsandasetof CoreValuesthatguideourexplosivegrowthtobesocially responsibleandpurposedriven.

CouldyouthrowsomelightonFranServe’smissionand visionstatement?

FranServe’sCoreValuesareasfollows:Integrityis everything.Growordie.Teamworkgetsresults.OurCore Valuesarethebasisuponwhichweplanourtactics, implementdecisions,andinteractwithothers.Theydefine ourcompany’sculture,andinthefamouswordsofPeter Drucker,“Cultureeatsstrategyforbreakfast.”OurCore Valuesreflectwhatisimportanttoourorganizationandits members.

Giveadetaileddescriptionofthefeaturedperson’s influenceoverthecompanyandtheindustry.

AlesiaViscontihas20yearsofexperienceasaCEOand President,takingcompaniestothenextlevel,both domesticallyandinternationally Anauthor,professional

to Watch 2020

speaker,andentrepreneur,shedrivesFranServe’sinnovative programsandsetsthetoneforitsuniqueculture.Hervast experienceinorchestratinginnovativeprogramsand leveragingpartnershiprelationsistheperfectfoundationto furtherexpandFranServe.Highlycommittedandactivein thefranchiseindustry,AlesiaViscontiservesonthe InternationalFranchiseAssociation’s(IFA)VetFran CommitteeaswellastheirMembershipCommittee.As CEO&PresidentofFranServe,sheneverlosessightof hermission:tohelpothersachievetheirdreamsof businessownershipthroughfranchising,andtotrainand supporttheindustry’sbestfranchiseconsultants.

Describeindetailabouttheworkcultureandthe valuesthatdriveyourcompany.

AtFranServe,everythingwedodepends ontherelationshipsweformwitheach other,ourclients,ourfranchisorsandour partners.Peopleloveworkingwithus andweloveworkingtogether–because we’reeachfocused,decisive,andfun! FranServestronglybelievesingiving backandwearesociallyresponsible. Ourpurposeistochangelivesby helpingpeoplebecomefranchise ownersandhelptheirdreamsof businessownershipcometrue.We alsoshareoursuccessbycontinually donatingtoextraordinarycausesthat helpothers.Wewalkthewalk,notjust talkthetalk.Recentdonationsinclude VetFran,WildlifeInformationand Rescue,FreedomServiceDogsof America,andtheSusanG.Komen BreastCancerAwarenessFoundation. Ourstrategy,culture,andinteractions areallcenteredonoursetofcorevalues.

Whatmarketingactivitiesdoyou implementtoreachouttoyour potentialcustomers?

Wearepassionateabout helpingothersachievetheir dreamofbusiness ownershipthrough franchising,andAlesia Visconti--anindustry leader--educatesthe publiconthefranchise modelaswellas currentandfuture

businesstrends.Anauthorandprofessionalspeaker,sheis alsohighlyactiveonsocialmedia.Shesharesherinsights andwisdomfreelytoaplethoraoffollowers.Throughour sistercompany, Franchise Dictionary Magazine, thereach isextendedevenmore.Over250,000monthlyreaders interestedinfranchisingreceiveinformationabout franchisebrands,franchiseconsultingasacareer,andboth legalandfundinginsights.

Whattechnologiesareyouleveragingtomakeyour servicesresourceful?

ProprietarytechnologyusedbyourFranServefranchise consultantsaidsinfosteringthegrowthandsuccessfor bothourfranchisebrandsandourfranchiseconsultants. UseofArtificialIntelligencealsogreatlyenhancessystems, streamliningoperationsandincreasingproductivity.

Whatareyourcompany’sfutureaspirations?What strategiesareyouundertakingtoachievethosegoals?

FranServehadarecordyearin2019andweareontrackto beatthatfor2020.Helpingmorepeople’sdreamscometrue isreallyourgoal.CareerblissiscriticalandFranServeis dedicatedtohelpingothersbecomebusinessownersand enjoyatruework/lifebalance.

FranServefranchiseconsultantsalsohaveagreatdealof flexibilityintheirdailyscheduleandfeelpartofawinning team.Havingfunbeingpartofone’sworklifeisnecessary intoday’sworld,andwepracticewhatwepreach!Our company’sannualconferenceisinDisneyWorld,Florida, the“happiestplaceonearth!”

WhatPeopleareSaying

“FASTSIGNS is thrilled to be working with FRANSERVE. The team, and many resources they offer Franchisor partners, are unrivalled! The consultants are well educated and some of the best in the business, all focused on growing their business and our business together! We could not be more thrilled to be a partner with Franserve and see the continued improvement in our relationship and value as a great benefit of the Franserve network! Thank you Franserve, Team!”

“Every single day I am thankful for FranServe and the FranServe Family. Never in my wildest dreams would I have imagined how personally, professionally and financially fulfilling my decision to join this organization would be. Honored to be a part of this amazing organization!”

“The FRANSERVE Team have always exceeded our expectations. They go above and beyond to provide support, value and help. But most of all, we love the culture and spirit of the FranServe Family. They are a First-Class organization driven by exceptional ethics and operating with the highest level of integrity.”

“I really cannot say enough good things about the FRANSERVE consultants. They have been absolutely incredible. Very proactive in providing suggestions and ideas to us that we can use for both of our brands. What a great group to work with!”

TimothyL.Holadia,Di-rectorofFranchiseDevelopment–BuzzFranchiseBrands

“Since joining FranServe, our business continues to thrive every year. This company is the industry leader with their consultant training and their relationship with franchisors. They also continue to improve their processes, so that the consultants can effectively help our clients make the best selections for their future. Finally, the leadership team is the best! I am very proud to be partnered with this outstanding organization.”

“FirstLight Home Care has been working for years with many different consultant groups and FranServe is by far the best to work with. The consultants are great to work with and very responsive. In addition, the FranServe annual conference is the best one I have ever attended. It is obvious that Alesia cares very much about the consultant’s success!! ~ Larry France, Director of Franchise Development”

FirstLightHomeCare

“Being introduced to the FranServe opportunity is one that I’ll be forever grateful. I carve my own path, make my own hours and decisions, create my own successes. The bonus is the network of amazing colleagues and the mutual support we share. Every day I make positive changes in people’s lives and my own! I’m emotionally, professionally and financially rewarded and feel very blessed to be part of such a caring community of professionals.”

FormoreinformationonFranServe,pleasevisit https://franserve.com

Cover Story
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Everyonehavetheirownwaytotakeouttimein ordertoberelaxedafterabusyworkschedule. Drinksevenremainausualpartataparty whetherit’sasmallorabigoneand‘Beer’isthemost favoriteandcommononeamongall.Aftersuchevents, growlersofthebeersgetrefilledwhichisacommon processforthebreweriesandbrewpubsallacrossthe USA.But,GrowlerUSAhasbeenestablishedaimingto takeanexistinggrowlerrefillstationandmakeita nationalAmericancraftbeerpubforallconsumer.

InaninterviewwithInsightsSuccess,DaveShaw,the FoundingPartneratGrowlerUSAshedsalightonthe remarkablebenefitsoftheuniqueplatformandalso recallstheinterestingstorybehindtheinceptionofthe organization.

Belowarethehighlights,let’shavealook:

Whatledtotheinceptionofthecompany? Candidly,itwasverysimple. AgroupoffriendsandI werelookingforanewbusinessopportunity Weallhad astrongfranchisebackgroundandwerelookingfor somethingthatwas Ÿ

“bricksandmortar”–i.e.didnothavecompetition fromtheinternet, Ÿ anestablishedindustrywith,preferably,ahigh growthsegment, Ÿ highgrossprofitand,finally, Ÿ wasfun.TheconceptofGrowlerUSAfitallofthose parametersbeautifully

Describeyourcompanyanditscutting-edgefranchise serviceswhichaddressalltheneedsofyour customers.

WebuiltGrowlerUSAfromthegroundleveltoa technology-basedfranchise.Oursystemsallowusto trackeverysale,ofeveryitem,ineverylocation.This technologyallowsustodeterminequickly,itemsare beingsold–ornot;whichbeerstylesarebecoming more,orlesspopular.Allofourfoodmenuitemshave beencreatedbyafive-starcheftodeliverthefinestfood qualitytoourcustomers.Onlinetechnologyprovides instantaccessforallofourfranchiseestotraining videos,menubuilds,marketingmaterials,operating formsandmuchmore.

Howdoesyourservicesdifferfromtheother companies’offerings?

GrowlerUSAisunique.Thereareothersimilarconcepts outthere.But,nootherplaceoffersthefeelofthesmall neighborhoodpub,yetstillhasupto100tapsofbeer likeGrowlerUSA.Weareveryclosewiththecraftbeer brewers.Sincewedonotbrewourownbeeranddo activelypromotelocalbrewersinallofourareas,weare veryconnectedwiththelocalcraftbeerscene.Also,beer coolerisveryspecial.Ithasanumberofveryunique designcomponentswhichinsurethatthebeerdelivered toourguestisthehighestqualityitcanbe.Noother restauranthasthishighqualitybeerdeliverysystem. Furthermore,atypical“taproom”doesnotahavethe highqualityfoodthatourscratchkitchenoffers.The combinationofthesethingsmakesGrowlerUSAvery specialandverypopularwhereverwearelocated.

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Most Disruptive Franchises to Watch 2020

CouldyouthrowsomelightonGrowlerUSAmission andvisionstatement?

Ourvisionstatementwascraftedbyourfranchiseesat ourgatheringin2017.Itis“TobeAmerica’sfavorite localgatheringplaceforacraftfoodanddrink experience”.

Giveadetaileddescriptionofthefeaturedperson’s influenceoverthecompanyandtheindustry. DaveShawisthemainfoundingpartnerofGrowler USA.Hehasbeentheprimarydrivingforceforthesales andmarketingandfastgrowthoftheGrowlerUSA franchisesacrossthecountry

GrowlerUSAconcentratesheavilyonlocalmarketing efforts.Withacombinationofsocialmediaandactive involvementinthelocalcommunityeventsandcauses, westrivetobecomethatcommunity’sfavoritegathering place.

Whatareyourcompany’sfutureaspirations?What strategiesareyouundertakingtoachievethosegoals? WebelievethataGrowlerUSAcanbepopularinalmost

everyneighbourhoodallacrossthecountry.Asindustry leadingandprogressivemanagementmove,wehave recentlycontractedwithoneofthebestfranchise restaurantmanagementfirmsinthecountrytobringthe highestlevelofprofessionalismavailabletoour franchisees.

Giveusafewtestimonialsofyourclientsthat accuratelyhighlightyourcompany’spositioninthe market.

Ouronlinereviewssayitall:

“Ilovethisplace! It’scomfortable,funandhasgreat food!”

“Thisplaceisgreat!Icanactuallyhaveaconversation withmyfriendsandhavemorebeerstochoosefrom thanIcouldeverimagine!”

“GrowlerUSAisthe“CheersBar”thateveryonewants tofind!”

Whatmarketingactivitiesdoyouimplementtoreach outtoyourpotentialcustomers?
JULY 2020 | 17 www.insightssuccess.com The
1

Technology,technique—nameit, theworldhasbestowedsome remarkablyadaptive implicationsandstimulatedtheminto becomingaglobalbrand.Yet,many organizationsarestrivingtoattainthe fullbenefitsofbeingaglobally recognizedbrand.Tostretchout confinements,variousorganizations oftenofferfranchiselicensesto franchiseownersinpotentially profitableregionsforacquiringabetter customerapproach.Insteadofstarting fromascratch,anindividualcan purchaseafranchiseandstartwitha provenbusinessmodelthathasamore probabilityofachievingsuccess.

Withadequatemanagementand guidance,onecaneasilyflourishinthe businessworld.Franchisebusiness strikesdowncertainhardshipsand strugglesthatmightbefacedinthe start-ups.Choosingfranchise

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businessesoverastart-upcouldprove asabetteridea,asithasmorefruitful benefitsthatofanyinitial-staged businesses.

AnEstablishedOpenSystem

Unlikeanystart-ups,afranchise businessallowsanindividualtocarry outtheoperationdirectlyfromthe establishedfoundation.Frombrand cultivationandmarketingtofuture plansandcustomerbase,anew franchiseownerisblessedwithalmost everything.Anoutletofafranchise ensurestheideaoffollowingthe similarbusinessmodulesand operationalmethodscanbemore effective.And,implementingsome newtweaksinsuchabsoluteaspects makesthetaskeasierforadistributor

Inaddition,italsoallowsprofessionals tooverviewthebusinessreportsand keyperformanceindicatorswhichaid

onetoadaptandmakeappropriate businessdecisions.Besides,astrong supportsystemisoftenanecessity ratherthanawant.Itsupportsan individualinmaintainingbalance betweenbothindependentideologies andthebrand’sbusinessmodules.The supportmostlyincludesthevast knowledgeaboutthefranchiseandan expertiseoutlookonproducts.With suchsystem,manynewbusiness personalitiescanperpetuallysustainin themassivemarkets.

LessriskfactorandHigherSuccess Rate

Oneoftheprimaryconcernfactorand themisconceptioninfranchise businesslieswithinthelimitationof autonomy.Unlikeindividual enterprises,afranchisebusinessmight befacingsomeproblemsregarding receivingafullscaleautonomywhich canbeoverruledthereafter.Itrequires

compassionoverchoosingafranchise whichismoresuitablewitha purchaser’sbusinessethics.This reducestheriskofbeingdominatedby franchisorsandotherinvestorentities andhelpsindraftingownrulesto followon.

Thoughafranchisecomeswithawellestablishedplatform,itdoesrequire consistenteffortsonbringingthe organizationupwards.Accordingto variousreportsandfacts,ithasbeen alsostatedthatthesuccessrateof franchisebusinessisquitehigherthan anindependententrepreneurial venture.Asfranchiseesoperateundera systematicbusinessmodel,theygetan indirecttraininginmarketingaswell asstaffhandling.Withalarge-scale marketing,thefranchiseescan promptlyattainmorecustomer attractionresultingintoahigher growthrate.

Franchise Ecosystem JULY 2020 | 19 www.insightssuccess.com

InstantCustomerAccess

Customerengagementisoneofthe mostcrucialanddifficultprocessesina businesstobear Togainmorenumber ofcustomers,anorganizationhasto investtheirtimeandeffortson processingvariousmarketingaspects. Incaseoffranchisebusiness,theodds arequitesimilarbutwithfewerefforts. Asmostoffranchisebrandshavea nationaloraglobalrecognition, franchiseesarerequiredtocontribute intoa“marketingbudget”through whichtheparentcompaniescould processoutanextensivepromotion campaigns.Meanwhile,franchiseecan alsostartanindependentcampaignin ordertogaininstantcustomer engagement.

Belowaresomemethodsthrough whichfranchiseescanupliftthe business,independently

Focusingontargetaudiences—instead ofexaggeratingovercustomer approaches,onecannarrowdownthe targetaudiencestohighlyqualified prospects.Itallowsbusinessownersto concentrateandcomeupwithbest prospectstodeliver

Return-policy—beingthemost traditionalandeffectivewaytoattract customers,utilizingreturn-policiesin franchisebusinesswillaidthe franchiseestogetbettercustomer approach.Providingsomethingin returnandofferingvariousschemes helpsincreatinganadversemarketing network.

HowFranchiseBusinessworks?

Quiteafewrequirementsareneededto befulfilledbyaprospectivefranchisee ownerinordertogetqualifiedfor licensingthebrand’sname.The qualificationrequirementssignificantly varyfromonefranchisortoother.It oftenincludesmaintainingahighernet worthandagoodcreditscorefora largerinitialinvestment.Inaddition,a franchiseemustbehavinganother sourceofincomealsoan industry/managementexperiencefor guidingbusinesseffectively.

Subsequentlyconsideringallthe factors,thefranchisordetermines whethertheprospectiveowneris worthyenoughtobequalifiedforthe businessornot.

AFranchiseagreementincludescertain setsoftermswhicharerequiredtobe followedbythefranchisees.After beingqualified,anindividualsignsan agreementwherehe/shehastopaya franchise-feeinordertoacquirethe licensetousethebrandsnameandits businessprocesses.Simultaneously, thefranchisorassistsfranchiseeswith allocation,supplierconnections,storemanagementandstafftraining. However,italsobestowsvariousfacets likespecifictestedoperatingsystem, withcreativemarketingstrategies.

Initially,theopportunitiesof implantingreinventioninfranchise businessarenarroweddownasthe focusofafranchiserisondeliveringa consistentexperienceacrossallthe locations.Amultiplefranchised locations,afranchiseecaneasilyattain increasedpurchasingpower.Also, Franchisebusinessallowsbusiness personstobeflexibletotrynew productsorservicesinordertotestin thereal-timemarketscenario.Thusby consideringaboveaspects,itcanbe concludedthatthefranchisebusinessis mostsecureandbestoptionto investin.

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Oneoftherelevanttaskswhenmanagingasmall businessiscompletingpayroll.Employeesneedto beabletorelyonbeingpaidconsistentlywithout delays.Payrollstirseveryaspectofasmallbusinessfrom themoraleofemployeestothefinancialstabilityofthe company

Thoughthemarketisfilledwithmanypayrollsolutions providers,PayrollVaultFranchisingLLCstandsinthe leadamidstthisbustlingindustry Theyfullymanagethe compliance-drivenpayrolltaskstobetterenableyouto focusonmanagingyourworkforceandstrengtheningkey communityrelationships.

SeanManning,theCPA/CFE/CEO/Founder,has exceededtheconventionalstandardsoftheaccounting industryandinspiredentrepreneursnationwide.Seanhas masteredsuperlativeclientrelationshipmanagementand strategicmarketingwhichhashelpedhiscompanygrow remarkably.Reveredbyhispeersasa“thought-leader”,he issoughtaftertospeakandinvigoratetheindustrywithhis out-of-the-boxideas.Seanisamasterofmanagingand leadingpeople.Hedoesn’thirepeopleforjobsinhis companies,heoffersthemcareersandhascreatedan unparalleledculturetoinspirehisteamandtheclientsthey workwith,allleadingtogrowthandsuccessforeveryone oneverylevel.

StartingfromScratch

WhenSeanwasmanaginghisaccountingfirm,hecameto therealizationthathecouldbettermanagepayrollforhis clientsotherthanoperatingitthroughhisfirm,asitwas inefficient.Lookingatthefiercecompetitionbackthen,he knewhecouldgiveahigherlevelofpersonalizedservice. In2008,hedecidedtolaunchPayrollVaultasanew organization,toprovideclientswithmoreefficientservices

andahassle-freeexperience.Withcustomizedtransparent services,noannualcontracts,alocalpresenceforthe businessownertodirectlyknowtheirPayrollspecialist,the companyexperiencedtremendousgrowthandhasbecomea nationallytrustedbrand.

OverhaulApproach

Payrollranksinthetop3mostoutsourcedbusinessservices bybusinessowners.Globally,smallbusinessesaccountfor over90%ofthemarket.Seanseizedthisopportunityand startedprovidingservicestosupportthesmallbusiness owners.Currently,PayrollVault’snichedemographicis companieswith1-25employees.Manyofthesebusinesses workonado-it-yourselfbasis.Industrydatashowsthat DIYbusinessownersendupspending18%moreontheir payrollthaniftheyweretooutsourceit.Byoutsourcing, theycanalsoreducetheirriskfornon-complianceexpenses dramatically

OutoftheOrdinary Payrolldiffersfromitscompetitionbecauseitprovidesa one-to-oneclientapproach.Locallyknownforits unmatchedclientservices,thecompanyhasexpandedits reachtowardanationalfootprint.PayrollVaultunderstands thattimeisoftheessencewhenoperatingandmanaginga smallbusiness.Thegoalofthecompanyisforeach businessownertohavetheopportunitytowork on their businessandnot in theirbusiness.Theclientretentionrate of97%isunmatchedintheindustry Additionally,clients arealsoabletotakeadvantageofworkforcemanagement solutions,timekeeping,scheduling,humanresources,payas-you-goworkerscompensation,backgroundchecks,labor poster,paycards,401K,andotherancillaryservicesthat helpsbusinessownerstomanagetheirbusiness,employees, andensurecompliance.

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Disruptive Franchises to Watch 2020

AFar-sightedUndertaking

PayrollVaultFranchiseLLCisauniqueandexperienced organizationthatisdeterminedtohelpeducateandsupport itsfranchiseownersthatchosetobeapartofthisgreat organizationbysharingbestpracticesrelatingtothepayroll serviceindustry

Mission:“Our commitment as a payroll and workforce management leader is to stay Locally Owned and ClientFocused to help strengthen our communities, advance our Clients’businesses and excite their employees under our nationally recognized and supported Payroll Vault brand.”

Vision: “Payroll Vault’s vision is to be the most recognizable payroll outsourcing company with the highest customer satisfaction.”

TechnologicalAnchorage

PayrollVaulthaspartneredwithThomsonReuters,a leadingproviderofbusinesspayrollsoftwaresystems,to providetechnologiesrequiredforstart-to-finishpayroll processing.ThealignmentwithThomsonReutersensures PayrollVaulthasoneofthebestsoftwaresolutions availablefortheirclientswithsecureandworld-classdata storage.Allthefranchiseofficesuseclientrelationship managementsoftwaretotrackclientandleaddata, reporting,KPIs,supportinformation,andtraininglibrary, andthesoftwarehasanintranetsystemsofranchiseescan communicateandsupporteachother.

ForthcomingYearnings

Besidesrulingtheuniverseofpayrollservices,Payroll Vaultlooksforwardtomassivegrowthwithitsbrandand clientcount.Withtherecentslewofawards,accolades,and press,thecompanyiscertainlyonthemapinfranchising.

PayrollVaultisauniquefranchiseconceptandhasa serviceofferingthattranscendsallindustriesthathave employees.Supportingthefranchiseesintheirpursuitto successisparamount.

Testimonials

“PayrollVaultisastreamlined,easyaccessandauserfriendlysolutionformybusiness.Idon’tlosesleep anymoreworryingifmytaxesarepaidorifI'vedonethe correctwithholdingformyemployees.”

AllisonChoate,Owner

TheJointBBQ,Wings&More Eddyville,KY

“Iamimpressedwiththecommunitysupportgivenday-todayamongnotonlythePayrollVaulthomeofficebutthe Franchiseesasawhole.Themutualrespectandavailability ofsupportinthePayrollVaultcommunityisoutstanding.”

PayrollVault

SanAntonio,TX

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Most

Schnitz

Providing Australians The Benchmark in Schnitzels

Thestatement“foodisforlife”, whileoftenreferringtothe notionoffoodtokeepusalive, alsodescribesitsnecessitytosatisfy thesoul.Withconsumersmore interestedandcuriousaboutthevariety offoodtheyeat,tasteplaysacrucial partinthisever-increasingcuriosity.

People’stasteinfoodalsodiversifies withthegeographicalarea,regional cultureandtheavailabilityof ingredients.

Australiaisrapidlybecomingthefood diversitynationoftheworld,having manydifferentfoodoptionswith mouth-wateringtastesandflavours.

SchnitzisanAustralian,fast-casual restaurantandfranchisenetwork,

specialisinginhand-crumbed,panfriedschnitzeldishes.

Aprivately-ownedAustralian company,SchnitzisrunbytheDyduk family.RomanDydukhasbeen designing,buildingandoperating successfulhospitalityvenues, includingSchnitz,formorethan40 years,withhissonsAndrewandTom Dydukjoininghimin2007.

Armedwithfeedbackanddemand fromtheirloyalcustomerbase,the Dydukfamilyestablishedtwo specialistschnitzelcafesin Melbourne’sCBD,brandedSchnitz.In 2009,theyopenedwhatisnowknown asSchnitz’sno.1restaurant,ahole-in-

Schnitz is dedicated to providing Australians the benchmark in schnitzel making; combining culinary tradition with modern methods, fresh ingredients and a commitment to make every schnitzel to order.

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Andrew Dyduk
JULY 2020 | 27 www.insightssuccess.com The
Co-founder & Managing Director Schnitz
1 Most Disruptive Franchises to Watch 2020

the-wallstoreinRichmond,Victoria.AHawthornstore soonfollowedin2010,withMelbourneCentralin2011and ElizabethStreet,Chadstone,Knox,Doncasterand Southlandin2012,beforephenomenalgrowthacross VictoriaandtherestofAustralia.

Schnitz’sfirstinterstaterestaurantopenedinLiverpool, NSWin2014,withthefirstQueenslandandACT restaurantsfollowingin2015,thefirstWesternAustralian restaurantin2017andtheveryfirstSouthAustralian restaurantopeninginOctober2018.

Today,therearemorethan70Schnitzcompany-ownedand franchiserestaurantsacrossthecountry Thecompanyhas turnedschnitzelmakingintoanart-formandcon_nuesto maketheperfectschnitzeltotheexactrecipethatwas taughttoRomanbyhismothermanyyearsago.

BringingTastefromHome

WhenRomanDydukmigratedtoAustraliafromPolandin 1970,hequicklyrealisedhowharditwastofindaschnitzel thatremindedhimofhome.Schnitzelmakingforhimwasa trueart-form,withhispassionanddedicationforsatisfying hiscustomersultimatelyleadingtothecreationofSchnitz. Specialisingintraditional,pan-cookedschnitzels,themenu atSchnitzisdedicatedtomixingtheage-oldculinary traditionwithamodernAustraliantwist.

Withchicken,beef,porkandanewveganschnitzel,Schnitz offersavarietyofwraps,rolls,saladsandplatedmeal options,plussides.Customerscanselecttheirown schnitzelcrumbtopersonalisetheirmeals,withthemenu alsoofferingveganandglutenfreeoptions.Schnitzis dedicatedtocreatingdiningexperiencestosuitalltastes anddietaryrequirements,empoweringitscustomersto customisetheirmeals.

ADedicatedAdministrator

AndrewDyduk,Co-FounderandManagingDirectorof Schnitz,steppedintohisroleaftermanyyears’involvement inthedevelopmentoftheSchnitznetwork,helpingtobuild ituptowhereitistoday Withinhisday-to-dayrole, Andrewfocusesontheinternationaldevelopmentofthe Schnitzbrand,havingpreviouslyledateamresponsiblefor selectingthebestfranchisepartners,researchingand selectingsuitablesites,designingandbuildingthestores, marketingandworkingwithfranchisepartnersandstore managerstogrowtheirbusinesses.

PriortostartingatSchnitzalongsidehisfatherandbrother, Andrewranasuccessfultechnologycompanyin Melbourne,whichhealsoco-founded.Eventuallyleaving thatrole,AndrewjumpedintoSchnitzwithhisbrotherand father,collectivelymakingthedecisiontoremortgagethe familyhometogetthebusinessofftheground.

CommittedtoQuality

AtSchnitztheteamisfocusedonanddedicatedtoits people,withastrongpassionforcreatingtheperfect schnitzelwitheveryorder.Withover70storesnationwide, itsexpansioninAustraliahascreatedmorethan1,500jobs acrossbothfranchiseandcompanyownedrestaurantsand hasseen11in-storerecruitstransitionintopositionsat Schnitz’sheadoffice;anexcitingresultforthebusiness.

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Onlyworkingwithfranchisepartnerswhobelieveinthe brandandthequalityoffood,Schnitziskeepingtruetothe Dyduk’sfamily-orientedapproachtobusiness.Theproofis inthepudding,withmorethan10franchisepartners operatingmultiplerestaurants,highlightingthegrowth opportunitiescreatedbySchnitz.

GlobalApproach

Todeliverhighercustomercentricofferings,Schnitzhasits earstothegroundonwhatcustomersarereallywanting fromtheirdiningexperienceandthemuchlovedschnitzel. Thecompanywillcontinuetosolidifyitsnationalfootprint andgainmoreawarenessamongstthedesiredaudience, scopingforinternationalexpansion.TheSchnitznameis trademarkedinover60countriesworldwide.

JULY 2020 | 29 www.insightssuccess.com

5INTRIGUING

RecognizeYourEmployeesEfforts

rd

Everyemployeeworksforalmost1/3 ofthedaytimein achievingcompany’sobjective.Employeesworkfor hoursandgetpaidaswellfortheirlabour.Butisn’tit wouldbegreatifthetopperformingemployeesget immediaterecognitionfromtheirsupervisor.Study showsthat,whenmanagersprovide appreciation/bonus/incentivestothetopperforming employees,itdoesnotonlycreateaspecialbond amongsttheemployeesandthemanagementbutalso increasestheprobabilityoflongerassociationof employeeswiththecompany.Doingsuchthingsalso boostupemployeesconfidenceandmoraletowardswork thatultimatelybenefitsthecompanyatlarge.

SpreadyourValuesthroughInteractiveSessions

Manypeoplelovegaming.Therearepeoplewhoare almostmadaboutgamingandcandowhateverittakesto excelinthisformoffunactivity.Butitisnoteasyto excelingaming,gamershavetofirstunderstandallthe nitty-grittyassociatedwiththeirfavouritegameincluding rules,differentstages,rewards,difficultylevels,bonanza priceamongstothers.

Aftertakingcognizanceofsuchthingsandpractising religiously;agamerreallytransformintoanexpert.On contrarytothis,whenitcomestoemployeesinany

Employees,management,andthecustomersarethe

threemostvitalandintegralpartofeverybusiness operation.Ofteneverycompanyfocusesheavilyon thethirdaspecti.e.thecustomers,justifiablycorrectaswell asitistheultimatesourceofrevenuegenerationthrough whichacompanyrunsandflourish.Butitisalsoequally importanttofocusonthefirstaspectwithequalforce-that istheemployees-whichcreatethevalueforthe organization.Companieshirepeople,trainthemandtryto retainthemaslongaspossible,butnotalwaysan organizationandespeciallymanagersdothethingswhich increasetheemployeeengagementwiththeorganization. Hereweenlistedfewtime-testedmantrasthatcanhelpany managertoimproveemployees’longevitywiththe organization.

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organization,performanceandethicalbehaviourdecides theirfutureintheorganization.Unfortunately,whenthings donotgowell,managersleftwithnooptionbuttotake somestrictactionagainsttheemployeewhichmanytimes createstrainintherelationship.

Toavoidsuchthings,itismusttobriefaboutcompany’s policies,businessobjectivesandvaluesinadvancesothat eachemployeeexactlyknowswhattransformationhe/she needstodoesinordertosyncwiththecompany’sculture. Nowitisalsoimportanttopreachsuchthingsbytaking seminar/inductionandother,sothatnewhirescan understandstheimportanceofit.Withoutface-to-face interaction,transferringthecorevalueisalmostimpossible. Therefore,itwouldbegreattoschedulebrief meetings/seminars/informalinteractivesessionswhichcan keeptheemployeesinsyncwiththecompany’scoreculture andassistthemtoworkontheirweakareas.Doingsuch thingalwaysavoidaconfrontingsituationatworkplaceand ultimatelystrengthenbondbetweenemployeesand management.

TakeInterestinYourEmployees

Whataparticularemployeelikes?Wherehe/shegraduated from?Whoareitsfamilymembers?Whatfunactivity he/shelikesinleisuretime?Whatannoysaparticular employeeatworkplace?Answerstosuchthingscanonlybe foundinthemindsofanemployee’scloseones.Ifasa manager,youtakeanactiveandethicalinterestinan

employee,itdoesnotonlyopenafriendlierpoolbetween youandtheemployeebutalsohelpyouunderstandhis/her motivations,likings,dislikingsandothervitalthingsthat arerequiredtounderstandyouremployeesbetter Ultimately,itassistsamanagertocarryoutbusiness operationbyfocusingoncompany’sobjectiveswithease.

Thistypeofbondingalsonurturesaworkingrelationship thatcanopenthechannelsofcommunicationsothatwhen youremployeeshaveagoodidea,theyfeelfreetoreach youout.Thiswayyoucanbetheemployees’bosswith keepingemployees’trustandloveatthecore.

NurtureanEnvironmentbasedonMutualRespect

Howyoutalktoyouremployees?Howyoubehavewith them?Howseriouslyyouresolvetheirgrievances?How muchspaceareyouprovidingthemtogrowintotheir career?Thesearesomeofthehard-hittingquestionsthat everymanagerhastotakeseriously.Nomatterhow competentamanageris,ifyouwon’tcreateanatmosphere ofmutualrespect,chancesoflosingyourgripontheteam remainhigh.Moreover,ifmanagersfindthemselves poundingonthedeskandengaginginintimidationtactics, goodchancesaretherethattheycanloserespectamong theiremployees.Butifthemanagerscreateapositive workplaceenvironmentbasedonsharedrespect,thenitwill onlyleadtowardsgrowingyourauthoritythattoowith affectionatebondingwiththeemployees.

Disciplineis‘Must’

Beingfriendlyisagoodthing.Itresolvesmanyproblems. In-fact,sometimesitsolvestheproblembeforeitarisesand thuseverymanagershouldhavethisqualitytocreatea bond.Butsometimesyourfriendlydemeanouratworkplace getsexploitedbysomeemployees.Occasionally,some employeescan’tseparatethefriendlybossfromthefriend andswitchgearsfrequentlybetweenwork-funmode.Ifyou findanemployeethatisbecomingoverlyfamiliar,joking, ordisrespectingsomeone,thisisrighttimetoshowyour authorityandkeepthework-placedisciplineundercontrol. Doingthiscanhelpmaintainingdisciplinewithouteven offendingsomeone.

Although,thelistisendlessbutthesetechniquessurelydo wondersformanagersandorganizationsiffollowed consistentlyandstringentlyandhelpthemachievethe desiredgoalofemployeeretentionforlong.

Editor’s Perspective JULY 2020 | 33 www.insightssuccess.com

Managinghealthconditions andenhancingwellnessare growingprioritiesin people’slives.Consumersandthe medicalcommunityalikeare embracingmassageaspartofa comprehensivewellnessjourney;itis alsoincreasinglyapartofhealthcare plans.TheZenMassage®franchise systemisgrowingbycapitalizingon thesetrends.

ZenMassageisasuccessfulsystem withlocationsinsixstates.Itispoised forgrowthnationwide,particularlythe Southeast.Itofferscompetitive advantagesthatbothconsumersand franchiseesprefer.Forconsumers,it offersprofessionalmassagetherapy andskincareservicesinacomfortable environmentateverydaylowprices withnocontractsormembershipfees. Tofranchisees,itoffersasimple, provenbusinesssystematlowercosts andfees.

Consumer-

friendlyOfferings

ZenMassagehasreinventedtheretail massagebusinessmodel.Accordingto thecompany’sresearch,consumers hatecontractsandmembershipfees liketheyhatecellphoneandcableTV contractsandfees.Zenisstructuredto notlaythosehasslesonconsumers. Thisisamainreasonitscustomers chooseZenMassage.

AFranchiseBusinessVeteran

RandallScribner,CEObelievesa franchisor’ssuccesscomesfrom buildingstrong,successfulfranchisees.

Heisaveteranofnearly25yearsinthe franchisefieldasanexecutiveandasa franchisee,including14yearswith TCBYandservingasCOOofJust FreshRestaurants.KeithLarson,VPof ConsumerandFranchiseMarketing, wasalong-timeveteranofMcDonald’s Restaurantsinbothmarketingand franchising/operations.

RandalljoinedZenMassageas consultingCEOin2008andacquired thesystemin2010.Thepastfewyears havebeenspentpreparingallaspectsof theZenMassagesystemforitscurrent

stronglocationperformance,and systemexpansion.Larsonjoinedin 2014andbeganretoolingZen marketing.

KeyLearnings

ThekeythingthatZenMassagehas learnedistoviewtheindustryfromthe customerpointofview,firstand foremost,andtoviewitsbusinessfrom thestandpointof,“Whatdoesittake forafranchiseetosucceed?”

OfferingstoFranchisees

ZenMassage®offersthefollowingto prospectivefranchisees:

Ÿ

Comprehensiveclassroomandonthe-jobtrainingbeforetheircenter opens.

Ÿ Side-by-sidehelpwhenonedoes open.

Ÿ GuidanceinrecruitingLicensed MassageTherapists,hiringand trainingadministrativepersonnel, andteambuilding.

Ÿ

ZenMassage’sproprietary, comprehensive,regularlyupdated SiteSelection,Training/Operations, LocationOpening,and Marketing/AdvertisingManuals.

Ÿ Helpselectingthebestlocationfor theirZenMassagebusiness,and assistanceindesignandbuild-outof theirlocation.

Ÿ

Timelinedrivenstoreopening manual

Ÿ Ongoingconsultationwiththe company’sFranchiseeSupport Team

Ÿ

Internetandtechnologysupport

Ÿ VisitsfromFieldSupport

®
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Ÿ

Representatives

Disruptive Franchises to Watch 2020

Ÿ

CustombuiltZenMassagebrandedwebsite(including mobile)personalizedtotheirlocationandservices. Includesdedicatedportalforfranchiseeresources. Ÿ Businesssystemsoftwarespecificallywrittentoassist theminrunningtheirZenMassagebusinessefficiently andprofitably.

Ÿ

LeadershipandresourcesinmarketingtheirZen Massagebusiness,fromGrandOpeningtoon-going promotionalefforts–includingsocialmediaandinternet marketingdirectionandcontent.

Ÿ

Speciallynegotiateddiscountsfromvendorsincludingits nationalZenMassagecontractwithDermalogicatm.

PoisedforGrowth

There’saJapanesesayingKeithLarsonlearnedduringhis tenureinMcDonald’s:“Togofast,youmustfirstgoslow.” HesaysRandallinherentlyknewthis,andspentseveral yearsafteracquiringthecompanyfine-tuningoperations andreshapingitasafranchisesystem.WhenLarsonjoined ZenMassage,hetookthatapproachtogetitsmarketing positionedright.Inthelastthreeyears,thecompanyhas reachedtheplacewhereitisreallypoisedforgrowth-and it’shappening.Recently,ithaswelcomedfournew franchiseestoitssystemandisabouttoopenafifthnew location.(Zen’s16th).

EnsuringCustomerSatisfaction

“At59.99...withoutthemembershipandgreathoursthat canaccommodatemostlyanyschedule,itisunbeatable.”

- Court G. Charlotte NC

“Greatnewmassageplace,nomoremonthlycontracts.Bri wasmymassagetherapistandshewasgreatonrelieving mytightenedneckmuscles”– Kimberly P. Henderson, NV

“IgotoZenMassageseveraltimesayearthemassagesare alwaysgreatandthepricesarewonderful,unlikeother chainstheyhavenocontracts/membershipssothereisno awkward/annoyingsalespitchtojoin.”- Tamar R. Boca Raton, FL

Keith Larson Partner & VP of Marketing

JULY 2020 | 35 www.insightssuccess.com The
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