Middle East’s Top 10 Manufacturing Companies to Watch in 2022

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Companion of Credibility in the Commercial, Residenal, and Industrial Markets Disrupve Technology Pioneering Technologies in the Middle East Manufacturing Industry Inside Middle East Manufacturing Top Business Opportunies in Middle East’s Manufacturing Space Vol.05 Issue: 15 2022 Bin Dasmal Middle East's Top10 Manufacturing Companies to Watch in 2022 Group www.bindasmal.com

editor

Into The Middle East’s Manufacturers

n a world of astonishing technologies propelling

I business enthusiasts to uprise in the ever-evolving market, the agile development of industrialists has expanded the spectrum of global markets.

Known for the marvels that the technological revolution has brought to the forefront, the manufacturing segment has never missed the global speculation. With globalization encapsulating almost every significant sector, geostrategic regions have facilitated the great opportunity for the industrial establishment, labor management, ease of doing businesses, and the global transition of region-specific industry into the global manufacturing-logistics-retail system.

And one such global thread that connects the bipolar world into a unified globalized village in the Middle East. As known worldwide, the region exempts the business fraternity’s high excise duty and also helps industrialists with its ease of doing business facilitation. This has enabled the region to be the cradle of opportunities that are not only assisting companies in establishing themselves in this evergrowing market but also enhancing the quality of life of the local communities by utilizing the age-old skills required by various industries.

With our latest edition, “Middle East’s Top 10 Manufacturing Companies to Watch in 2022,” we bring you

the most resilient companies that exemplify the true nature of technology leadership.

With Bin Dasmal Group on the cover, you will enjoy diving into the marvels of Middle East manufacturers who have successfully proved their mettle and exemplified the globe with technology leadership.

As you flip through pages or scroll by the digital version, ensure to read the industry expert opinion that unleashes a window inside the business spectrum and enlightens the world with technological wisdom.

Moving further and adding our flare to your reading leisure, we have supplemented the edition with an in-house editorial article.

I hope you enjoy the read!

,Middle East has opened up new makrket and propelled business growth to unimaginable heights
Unholding a legacy of Qulity AL Ain Farms A Global Facilitator of Frozen Foods AL Islami Foods Group LLC Providing Value to coustomers with Continuous Innovation Gulf Centre Cosmetics DISRUPTIVE TECHNOLOGY Pioneering Technologies in the Middle East Manufacturing Industry INSIDE MIDDLE EAST MANUFACTURING Top Business Opportunities in Middle East’s Manufacturing Space 20 36 Leon Farrant Delivering Premium Quality Food Products Since 1976 United Foods Company (PJSC) C x O 14 24 28 32 40 Artic les

Bin Dasmal Group

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www.bindasmal.com
sales@insightssuccess.com May, 2022 Circulation Manager Tanaji Fartade Research Analyst Eric Smith Editor-in-Chief Pooja M. Bansal Anish MillerSenior Editor Kelly, DavidBusiness Development Executives Managing Editor Sherin RodricksBusiness Development Manager Bhushan Bhad Art & Design Head Art & Design Assistant Visualiser David King Co-designer Rohil Shinganapurkar Mrunalinee Deshmukh Marketing Manager Joseph D'souza Technical Consultants Prachi, Rajeshwari Technical Head Jacob Smile Assistant Technical Head SME-SMO Executive Gemson Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Pooja, Atul Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com We are also available on : RNI No.: MAHENG/2018/75953 Sales Executives Mark, Alice Amar Sawant Assisting Editors Trishika, Shrutika Paul Belin

Featuring CompanyBrief

Al Ain Farms alainfarms.com

Willem Van Walt Meijer

Chief Executive Officer

Al Ain Farms is one of the UAE's leading Dairy, Juice and Poultry companies and is committed to being an environmentally conscientious farm.

Al Ghurair Group alghurair.com

K. Jacob John

Chief Executive Officer

Al Ghurair Investment is one of the largest diversified family business groups in the Middle East, with operations in seven distinct industry sectors.

Al Islami Foods alislamifoods.com

Shahid N. Khan

Chief Executive Officer

Al Islami Foods is a premium halal food company. They have been maintaining their standards by exerting tight control over the raw material, procurement, production, and supply chain operations.

Alessa Industries Co alessa.com.sa Bin Dasmal Group bindasmal.com

Mr. Osama Abdulaziz Alessa Chief Executive Officer

Mr. Khalifa Abdulla Ahmed Dasmal Chairman

Alessa group was founded by Hamad Abdullah Alessa in 1935. Today Alessa group is known as the Alessa Industries Company (AIC).

Gulf Center Cosmetics gccmfg.business.site

Gulf Cryo gulfcryo.com

Lubrex FZC lubrex.net Qatar Steel qatarsteel.com.qa

Mr. Yousry Hemdan Ahmed Ibrahim Chief Executive Officer

Bin Dasmal Group have been conducting business globally since 1976. We are dedicated to providing quality products and expert services at competitive prices.

Gulf Center Cosmetics Manufacturing LLC (GCCM) is Skin Care, Personal Care and Home Care products manufacturing factory in the UAE.

United Foods Company (PJSC) unitedfoods.ae

Mr. Amer Huneidi Executive Chairman Abbas Moniri Managing Director

Abdulrahman Ali Al-Abdulla

Managing Director & CEO

Fethi Khiari

Chief Executive Officer

Gulf Cryo was the first gas manufacturer in Kuwait to provide industrial gases such as oxygen and nitrogen to the booming local petroleum industry.

Lubrex FZC is a leading lubricant manufacturing company, registered in Hamriyah Free Zone, Sharjah, UAE. It was established in 2005 as the flag bearer in the UAE of a group of lubricant manufacturing oil exporting companies with decades of experience.

Qatar Steel was established in 1974 as the first integrated steel plant in the Arabian Gulf. Commercial Production Commenced in 1978. The Company has operated as a wholly owned subsidiary of industries Qatar since 2003.

United Foods Company provides quality products to our consumers – products that are safe, nutritious, healthy, and full of flavor.

Bin Dasmal Group

Companion of Credibility in the Commercial, Residential, and Industrial Markets

Bin Dasmal Group

Bin Dasmal

Bin Dasmal

Over a period of more than four decades, the Bin Dasmal Group has been expanding its market reach and developing its overall corporate values.

Cover Story
- Head Office - Shelkh Zayed Road - Dubai
Group - Manufacturing & Trading Facilities in Dubai Industrial City
Group - Manufacturing & Trading Facilities in Dubai Investments Park - 1

The needs of an ever-increasing world population are unlimited. Meeting their rising demands is a challenging task for every industry globally. One sector that has been doing non-stop work comprehensively to raise the standard of living is the manufacturing industry.

The most critical factor in business is manufacturing the product, which leads to a smooth flow of marketing and sales processes. Whether for commercial, residential, or industrial purposes, the production of many quality products necessitates skilled labor, equipment, technology, and expertise.

It is well known that today, people trust brands that have built an excellent reputation in the market over the years. This reputation comes from providing quality products that fulfill the clients' requirements. When it comes to offering top-quality products and services, the Bin Dasmal Group has been the market leader in manufacturing and supplying them to consumers.

The company manufactures and supplies a vast range of products and services for any project, whether commercial, residential, or industrial. Some of the products and services of the company's offerings include air handling units, fan coil units, refrigeration compressors, evaporators, condensing units, adhesives, coatings, sealants, plumbing, automated doors, material overseeing equipment, lifting gear, ducting solutions, MEP services, paint, paper bags, and many more.

Mr. Khalifa Abdulla Ahmed Dasmal founded the Bin Dasmal Group in 1973 in Dubai, UAE. He is still the active Chairman of the group. In the earlier days of its inception, it was a general contracting company, then known as Bin Dasmal Contracting, that is now specialized in MEP projects, indoor air quality solutions, and energy optimization of buildings.

A Journey of a Thousand Miles Begins with A Single Step

Over the years, the Bin Dasmal Group has added several companies under its umbrella—some as organic expansions and some as joint ventures. The first expansion took place in the 1980s with the addition of Bin Dasmal General Trading, representing some of the world's leading brands in air-conditioning and refrigeration materials.

From the 1990s onwards, the focus was on manufacturing, where most of the group's business is today. More specifically, the group developed its brands. To name a few,

in the space of air-conditioning, Trosten Industries, KAD Air-conditioning, Delta Duct Air-conditioning, and the most recent JV finalized at the start of this year, EH Price Gulf. In the space of automatic doors, Bin Dasmal Doors and Accessa. In the space of lifting and safety equipment, Dutest and Gripton.

Talking about the USPs of the group, Mr. Khalifa says, "At Bin Dasmal Group, we put our people first. The owners and managers work closely to ensure that attention is given to all important matters. An effort is constantly made to ensure that nothing is overlooked or neglected. This is essentially the main USP of the group. "

Middle
East's Top 10 Manufacturing Companies to Watch in 2022

Prioritizing Customer Satisfaction

When it comes to manufacturing, Bin Dasmal Group excels in international accreditation. A lot of effort is put into R&D to ensure that all products are ahead in terms of quality and reliability.

" Customer satisfaction is paramount. This is further supported by the timeliest delivery of products and aftersales service," Mr. Khalifa cited when asked about how Bin Dasmal Group ensures the best products in the market.

Keeping Pace with Technology Technology is everywhere in every segment of various industries. It is reshaping so many processes in a concise space of time. With the use of technology, accuracy and speed can be achieved in every industry. Technology has enabled significant upgrades in the manufacturing industry too.

Putting his views on technology's impact on the manufacturing industry and its adaption to the company's units, Mr. Khalifa says, “I would say automation and digitalization have been some of the most important developments in recent times. Our group has invested much in these areas to ensure that consistency, streamlining, and timeliness of operations are prevalent, and that the highest customer satisfaction level is achieved.”

Conquering the Challenges

The COVID-19 pandemic has been a challenge in almost every part of the world for the last two years. It has affected

the operations of many industries. When asked how his company rose against the pandemic situation, Mr. Khalifa said, "Initially, we noticed that it became more of a challenge to keep the factories running at full capacity as the number of orders had decreased in the domestic markets. This pushed us to focus more on exports, which is now where we anticipate large growth.”

The other challenge is inflation and the rising cost of raw materials and supply-chain hurdles. This has pushed us to focus on improving our sourcing options without compromising quality,” he adds.

In terms of the safety of its employees, the company has a dedicated QHSE department that constantly supervises the health and safety of its employees.

Today, energy and health are key areas where the group is more focused. More specifically, related to its business, this means energy-efficient air-conditioning products aimed to deliver the best indoor air quality solutions.

Leadership Ethics

Mr. Khalifa has earned a concrete set of leadership qualities over the years. He has seen ups and downs in the industry and managed to scale his group of companies through all this. In response to what leadership qualities, he believes to be the most significant for successfully handling manufacturing operations, he said, “Leadership is responsibility. In the manufacturing industry, this starts with the factory staff. Those are the ones that end up making your factory work well. Take care of them, and you're halfway there.”A Procient Leader

Mr. Khalifa Abdulla Ahmed Dasmal started his journey in 1973. This was a couple of years aer the UAE was formed in 1971. Starng out with just one engineer and an accountant, he started out at a small office in Deira.

Aer securing his first project, he hired his first workforce from India. This was the group's humble start to marvelous things to come.

Through his ability to influence, persuade, and inspire his people to achieve goals that somemes seem impossible, he has had a significant role in what the group has achieved ll date. His unyielding support of entrusng and empowering his people is the reason they love and respect him, and they never think twice about dedicang their maximum efforts all the me.

He further states that “customer satisfaction is the other part. That is where the executives play their role. For us, that means understanding the customers' requirements precisely, which are in the areas of timely deliveries, meeting the highest international standards, and supporting them with quality after-sales services.”

Words of Guidance

As a top-notch leader, Mr. Khalifa has a broad understanding of the manufacturing industry. His 40-plus years of experience can offer valuable wisdom to entrepreneurs who aspire to venture into the manufacturing industry.

As a word of guidance for such people, Mr. Khalifa asks them to focus on automation. product certification, export,

energy efficiency, and mobility to ensure the effective commencing of their career path.

The Way of the Future

Thanks to its competent and dedicated teams, supported by good leadership and the great support from the government, the Bin Dasmal Group has been able to overcome the challenges of the past two years and aim for future growth.

Shedding light on scaling the company's operations eventually, Mr. Khalifa said, “It is aimed at adapting our product offerings to the current market requirements and developing our export business.”

We will continue to focus on our core strengths- technocommercial competencies, solid administrative support, and good leadership moving ahead,” he added.

Ÿ Delta Duct Air Condioning Best Accredited Inspecon Body cerficate awarded from Dubai Accreditaon

Department (DAC) – Dutest Inspecon Services Accreditaon Cerficate for Performance Tesng by Emirates Internaonal

Awards and Recognion

Since its incepon, these accolades prove that Bin Dasmal Group's significant and exponenal achievements are reaching greater heights.

CBNME MEP Awards 2022 – Sustainable Iniave of the year.

Bin Dasmal Contracng

MEP Awards 2021 – Highly Commended Awards for:

Supplier of the Year – Trosten Industries

Retrofit Project of the Year – Bin Dasmal Contracng Climate Control Award 2019– Short listed among the best 3 companies in UAE for:

Manufacture of the Year – KAD Air Condioning

HVAC Accessories Manufacture of the Year – Delta Duct Air Condioning.

MEP Middle East Awards – 2019 Short listed among the best 3 companies in UAE for:

Supplier of the Year – KAD Air Condioning Enterprise Transformaon Summit and Awards – 2019/2021

Bin Dasmal Group

Annual MEP UAE conference 2019/2020

Bin Dasmal General Trading

KAD Air Condioning

Accreditaon Centre (EIAC) – Trosten Industries Taqdeer Award for Labor Welfare 2018/2019 –Parcipaons

Foster – Diamond Award – Distributor of the Year –2017/2018 Bin Dasmal General Trading.

Corporate Social Responsibilies (CSR)

Blood Donaon Campaign at the group's staff camp

Supporng and Parcipaon in the "Human Fingerprints" Ceremony held by "The Rashid Center for People of Determinaon" in Dubai.

Team Building Acvies

Dubai Fitness Challenge - Dubai Ride 2021 – Bin Dasmal Group

Annual Sports event at Topgolf, Dubai – Bin Dasmal Contracng

Annual Cricket Event 2020/2021 – Bin Dasmal Group

Celebraon of "World Refrigeraon Day" 2020 – Bin Dasmal General Trading

Cerficaon Distribuon by Highfield Awarding Body to Bin Dasmal Group Employees for Compliance (HABC)

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k imberly Khoury Paving her Way in Sustainability Development & & The 20 BUSINESSWOMEN to Watch, 2020 Most
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Middle East's Top 10 Manufacturing Companies to Watch in 2022
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PIONEERING Technologies in the Middle East MANUFACTURING INDUSTRY

"Never before in the history of mankind has the pace of innovation and technological acceleration been faster than it is today.”

Science and technology are the two primaryS development sources of the world; scientific or technological transformation leads every business sector across the globe. Every country is economically developing after innating the technological advancement; similarly, Middle East Countries have tapped the potential of the technology and adopted many technological advances.

Middle East countries are also focusing on becoming the leading destination for the manufacturing industry globally. They are providing an opportunity to entrepreneurs and business icons from all over the world to come and establish their businesses in the middle east region.

In case you have observed earlier, the manufacturing industry was in a fix, but today, it faces stiff global competition, and its business environment is growing rapidly. It has become essential to develop new products that can manage the changes in production volume and product life quickly and flexibly.

Due to the technological transformations, there are numerous advantages in the business world; the concepts like Cognitive Computing, IoT, Digitalization, and CyberPhysical Systems (CPS) have collected pertinence across the industries, especially in manufacturing. These advancements have re-evaluated industry 4.0, the German high-tech approach by Hofmann and Rusch.

Apart from the current technological upgradations, there were a few upgradations applied in the 18th century to transform the manufacturing industry, and those transformations are-

• At the end of the 18th century, the first industrial revolution took place through the design of steam engines, and industry 1.0 came into existence in Britain and offered machines for production.

• After that, the technological revolution, or industry 2.0, made the major railroad networks and telegraph for the ease of shifting people's thoughts.

• Now, the digital revolution and Industry 3.0 transforms analog and mechanical systems into digital systems.

Technology Re-shaping the Manufacturing Industry

Many transformations are taking place in the Middle East's manufacturing industry. These transformations are based on digital and decentralized systems that bring technological advancements in manufacturing products. However, to adopt more advanced technologies, entrepreneurs are pushing towards more diverse approaches like

• Industry 4.0

After the industry 3.0 or digital revolution, industry 4.0 inculcates extensive restructuring of the production method

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by substituting their analog and centralized workflows into the decentralized and digital production method.

Industry 4.0 helps businesses design the roadmaps from their earlier cases, ROI, technology, skills, and budgets to accelerate the digital transformation. It enables the industries to bring transparency to the manufacturing processes and produce more variety of products.

• Digital Manufacturing

We all have heard about digital technology or advancement. But how could the production be done digitally? Digital manufacturing doesn't mean that the production of goods gets done digitally. An organization takes advantage of digital technologies to handle its manufacturing operation.

With its help, manufacturers create a connected, networked, and fully integrated factory and support to reduce the bottlenecks, decrease inventory, enhance the quality, cut time to market, and meet the customer's demand.

As per Deloitte, digital manufacturing has an average increase of 10 percent in product output, 11 percent in factory potential utilization, and 12 percent in labor potency.

• Artificial Intelligence

In the next two decades, AI will do all the jobs that humans perform. Every industry is opting for the substitute human with the help of AI; it helps the industries to reduce the inventories and decrease the cost.

• Internet of Things (IoT)

Internet of Things (IoT) plays an essential role in the manufacturing industry, as it will analyze the production quotas and accumulate the control rooms. It also can help in creating the designs for predictive support future. With the combination of Augmented Reality (AR) and customer feedback analysis, several important insights can help in driving innovation.

• Virtual Reality (VR)

The manufacturing industries in the Middle East are using VR to know the upcoming threats; after getting an intimation, the industries take appropriate actions and kill all threats.

Many industries have integrated VR to examine the production lines and the possible hazards to maintain quality, safety, and security.

• Augmented Reality (AR)

Artificial Intelligence helps sort the complicated process of maintaining databases and inventory but selecting products from a warehouse still requires human resources; accordingly, AR helps to overcome the dilemma and makes the process accurate and fast.

• Cyber-Physical Systems

The manufacturing industries in the middle east are implementing Cyber-Physical Systems. The system is a combination of calculation, networking, and physical methods. It is a federation of all systems from various fields, and it focuses on the primary objective of managing the physical process by using real-time feedback.

It initiates the new production methodologies to match tomorrow's manufacturing industry standards.

There are many other technological reforms that manufacturing industries in the middle east will adopt, and few already have implemented; such advancements are analytics, cloud, digital customer experience, cyber security, big data, and many more.

Conclusion

The new technological transformations lead to new hopes for the manufacturing industry in the middle east region, and it will help the industry to reduce costs, maintain inventories, and streamline organizations' functioning.

The entrepreneurs or business icons will also get an excellent opportunity and a business environment to flourish their businesses in the country. Similarly, there is a vast scope for manufacturers to enrich their production with the effective utilization of technology and resources.

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Al Islami Foods Group LLC

In a world of ever-evolving technology, rising market dynamics, and market uncertainties, business one of the dynamic market segments that has efficiently served humanity and simultaneously built trust-based relationships across the consumer pool has been food manufacturers.

With its industry expertise and upgraded tech-based workflow, food manufacturers have top the leaderboard even in the most uncertain times like COVID.

Understanding this essential role of food manufacturers, we crossed paths with one of the award-winning manufacturers in UAE—Al Islami Foods Group LLC. Headed by Shahid N.Khan as the Chief Executive Officer of the organization, this group has grabbed all the spotlight amongst the global business circle.

Without further ado, let's dive into the interview to learn more about the entrepreneurship journey that made Al Islami Foods a remarkable success.

Below are the interview highlights.

Please brief our audience about your company, its USPs, and how it is currently positioned as a leader in the manufacturing industry.

Al Islami Foods is an award-winning halal food company founded almost 50 years ago by Hajj Saeed Lootah. Today it is one of the largest frozen food manufacturers in the UAE and the wider GCC region. Recently Al Islami Foods won 'Best Halal Consumer Brand' at the 2020 iHalal

International Awards, given by the Organization of Islamic Cooperation (OIC), an organization of 57 Islamic countries.

Our product portfolio has expanded over the years from whole chicken and chicken portions to include processed foods that we produce in our state-of-the-art factory in Hamriyah Free Zone. These include beef and chicken burgers, chicken nuggets and breaded pieces, chicken and beef Frankfurters. We also have a line of frozen fruit and vegetables, French fries, and seafood, including shrimp, white fish fillet, squid rings, and seafood cocktails, as well as some children's items under the Aladdin brand. We import our meats directly from halal-certified slaughterhouses in Brazil. Our processing facility employs

I am a rm believer in expanding capacity and making investments that are in line with the growth of the business – and our ve-year plan reects those principles.

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the latest equipment and highest safety standards and is certified in accordance with the BRC, FSSC 22000, and HACCP schemes. The requirements of these programs are put into practice thanks to our highly experienced QA team and in-house laboratory for conducting microbial analyses.

What are your distinct offerings, and how do they impact the Middle East's Manufacturing Industry and your clients?

We remain strong in our home region of the GCC –particularly in UAE, Oman, Bahrain, and Kuwait, and we will continue to bolster these core markets. Then, from 2023 we have identified new markets where we see the potential for our products, such as Saudi Arabia, Jordan, Iraq, and Malaysia. In the second stage, we will target large Muslim diaspora countries in Europe and North America.

Please brief us about the featured person's(s) journey in the industry and how they have contributed to the firm's success.

I was appointed CEO of Al Islami Foods in March 2020 –and being placed at the helm of the firm right at the start of a global pandemic was undoubtedly a challenge. However, ultimately Al Islami went on to enjoy one of its most successful years in business to date – thanks in part to my illustrious background as an FMCG business leader, with strong achievements in building power brands, turning around problem businesses, and launching greenfield projects.

I joined Unilever as a trainee and spent 17 years working across Asia, Europe, and the US. Further, I was Vice President by the time I left in 2000, when I moved to Dubai with my family and became Managing Director of branded business at IFFCO Group. During my time at IFFCO I developed and launched a mega brand called London Dairy, a premium ice cream that we created from scratch, and is now the biggest ice cream brand in the Middle East.

In 2005, I was headhunted by Kuwait's Al-Ghanim Industries, where I initially led their large FMCG distribution company before moving to their Electronics Retail business. I spent many years in Kuwait, before returning to Dubai to join Al Islami Foods. We have a very passionate and talented team in Al Islami, and we work very well together to build a great organization and I have been very happy with the company's performance since then.

Being an experienced leader, share your opinion on how the adoption of modern technologies has impacted your industry and how is your company riding the technology wave?

Indeed, the company has made substantial investments in its processing technology, equipment, machinery, and logistics in recent years, including the construction of a cutting-edge master kitchen for conducting R&D and working on the development of new products.

We also use this facility to carry out sensory testing with a tasting panel in order to make product comparisons, benchmark with the competition, and aid the development of new products.

Other recent investments include X-ray technology for finished goods inspection and high-speed slicers for salami, while we have tripled our marination capacity and we are investing in a new coating line for making breaded products. We will be expanding the refrigeration capacity of our factory. Regarding distribution, we have almost doubled our storage capacity, and we employ third-party logistics providers when needed for seasonal peaks such as Ramadan. Everything we supply has to be transported at minus 30 degrees Celsius, which requires extremely careful management and a fleet of high-tech vehicles. Every truck, van, and lorry in our fleet is fitted with a GPS tracking device to ensure route optimization.

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Considering the pandemic crisis, what is your future strategy to manage the company operations?

Indeed, Al Islami's achievements during the past year include continuing to operate despite challenging circumstances, such as supply chain disruptions in transshipment ports throughout Europe and elsewhere. Our supply chains are very long, and we had to ensure that we didn't run out of product, so we took a calculated risk and ordered more than we required to avoid running out.

The gamble paid off, and we were able to further strengthen our market share while motivating our sales executives in order to maximize our availability and visibility in the marketplace. We motivated the entire team to overcome these challenges, and this proved extremely valuable during the pandemic.

From a consumer perspective, the company has also managed to cleverly highlight the purity and pristineness of frozen products compared with fresh produce

Shoppers tend to pick up products such as fresh fruit and vegetables to feel them, often replacing them several times before making a selection, which is not ideal in a pandemic. Moreover, while the consumer may think they are buying something fresh, if you look at the supply chain of fresh vegetables, they often have quite a long journey from the farm in whichever country they were grown, to being cleaned, sorted, packed, transported and kept in cold storage, before finally arriving on the supermarket shelf.

Frozen products can therefore actually be 'fresher' than fresh produce. Take spinach, for example. Within an hour of being picked, it is washed and frozen at minus 30 degrees, which locks in the freshness and taste for an entire year until its expiry date.

Indeed, frozen vegetables offer convenience because there is no need to stock up on fresh products every time you want to cook a meal, and they still taste as fresh as the day they were picked – without the need for any additives.

Consumers have come to understand and appreciate this concept thanks to the company's media campaigns, like 'Frozen is the new fresh', while not wanting to make frequent visits to crowded supermarkets during the pandemic has led shoppers to stock up their freezers. This has undoubtedly given us an edge over competitors in the fresh produce sector.

How do you envision scaling your organization's operations and offerings in 2022 and beyond?

As consumers prioritize hygiene, nutrition, and long shelflife in their purchases, alongside the phenomenal rise in popularity of plant-based diets and demand for halal food products worldwide, Al Islami will surely continue to enjoy a competitive edge in the market going forward. The company's ethics also play an important role, particularly our halal positioning and quality-conscious attitude, together with our range of great products that we do not compromise on, in any way.

I am a firm believer in expanding capacity and making investments that are in line with the growth of the business – and our five-year plan reflects those principles.

In the second half of that plan, we would like to reach the Muslim population in regions like North America, where an authentic halal brand such as Al Islami would be welcomed, and in order to do that we would even explore the possibility of using third-party or white-label manufacturers in those locations. If we wanted to sell frozen halal chicken burgers and nuggets in Canada, for example, it would not be financially sustainable to import the chicken from Brazil, carry out the manufacturing in the UAE and then export the products to Canada. Instead, we would need to find the right partners who would adhere to halal principles and produce Al Islami products locally under our supervision.

While broadening production to reach distant markets is one aspect of the company's growth, the second, equally important aspect is finding the right distributors in those markets. We can do our own distribution in the UAE, but in all other markets, we require importers and local distributors, so I am very open to networking with those who would like to bring Al Islami products into their local markets.

What would be your advice to budding entrepreneurs who aspire to venture into your industry space?

My advice to young entrepreneurs is to focus on market knowledge, learn about different segments and make a proper business plan before venturing into any new area. The food & Beverage market is massive, but if you understand consumer habits and attitudes, you will be able to carve out your niche successfully.

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WHY PROFIT IS NOT A DIRTY WHEN IT COMES TO CLEAN TECH!

Green innovation and investment by LEON FARRANT

Irefuse to accept that every green business venture needs to pay a "green premium / tax" in order to make a positive impact on the environment. For the savvy investor or entrepreneur it is my belief that clean or green technology and innovation needs to be the first port of call.

WHY you ask? There are many reasons, to list a few:

Ÿ It has a deeper importance and purpose to a larger audience. As it has been said by Elon and many others that the first Trillionaire is likely a climate tech breakthrough company. There are more investors that understand the importance of these . Bill Gates says in his book "How to Avoid a Climate Disaster' that one of the greatest need is to invest and fund innovators in this space.

Ÿ Do you want to profit significantly and leave your children with loads of money and no environment to enjoy the money in? And if you do not have kids or plan on having these little balls of joy then I am sure you can find many examples of how the planet sustains your current lifestyle and happiness. Perhaps investing in its sustainability would be a good idea?

Ÿ Its profitable: Event without the opportunity to produce and sell green or carbon credits. There are many businesses that can be clean and still make the green (Greenbacks that is). Beyond this if you can also leverage government grants, subsidies and commissions there a number of exceptionally profitable sub sectors especially in the energy transition area.

Ÿ There is a warning attached however; do not be caught green washing. One way to loose all credibility, value

and market positioning is to embark on an endeavour that you do not truly believe in and or that you overstate the benefit to the environment. You do not need to remove all 51 billion tons of CO2 to be a worthy and an impressive startups that will make a change for the better. Making a small difference will get people's attention and if you believe in the purpose it will shine through. As mentioned, there are many opportunities for innovation and profit, one area dear to my heart is the creation of circular economies. The more circular economies we can create, the less we rely on environmental degradation. The energy transition depends greatly on energy storage and so this is why we are passionate about the creation of a circular economy for batteries. To do this we need to make batteries that are easily recycled and rejuvenated and is not only commercially viable but profitable too!

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In the recent years, there has been a rapid growth of demand for precious metals such as cobalt, nickel and lithium – therefore, demand on traditional mining has been escalated. At the same time we have discarded 95% of all the spent lithium ion batteries we have consumed; many of them ending up in landfill. Mining is a valuable source of revenue to resource rich countries like Indonesia for Nickel; The Democratic Republic of the Congo for cobalt and Chile for lithium. however these operations come at an environmental and social cost.

Some of these critical battery materials only have a few more decades of known reserves and interestingly all of them can be fully rejuvenated millions of times from spent batteries. According to Pitchbook Data, Inc (Published on September 30 ,2021) – the market pertaining the battery recycling industries would increase from $2 Billion in 2021 to $27.3 Billion in 2030. So one can quickly see there is a commercial opportunity for anyone who can rejuvenate and extract these materials and make anode and cathode material ready for re-use in Lithium-Ion batteries. And, this is not to mention the millions of tons of batteries in landfill world wide. Any one for some urban mining? With a forecast of EV sales rise from 5.7% to 15.6% in 2021 and in 2030 a rise to 34.7% This bought rise to an opportunity for Green Li-ion when it entered the market and joined in the battery recycling industry, with our technology.

As the eloquent Elon Musk says "we need a tonne of batteries" to keep up with our consumer, transport and energy transition demands. Green Li-ion enters the market with a solution amidst the scarcity of precious metals and closes the loop on battery rejuvenation. The Green Li-ion GLMC technology can turn the equivalent of 56,000 spent iPhone 8 batteries into brand new battery grade cathode material in every 24 hours that quadruples the recyclers (or battery maker) profit. As you can see your profits do not need to be dirty, there are considerable wins still left in the innovation and creation of circular economies.

To conclude; what is best for the planet is now also likely to be very healthy for your wallet. With a financing trend regarding battery recycling industry, last year and in the US alone, $757.1 Million was injected into similar companies to Green Li-ion such as Redwood Materials, Battery Resources, and Nth Cycle – according to Pitchbook Data, Inc. Green. clean and climate technology not only deserves your attention should be a focus for investors and innovators for years to come.

GREEN LI-ION

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TopBUSINESS in MIDDLE EAST Manufacturing SPACE

anufacturing is the primary function of anyM economy, and its main objective is to produce more goods at the minimum expenses. The industry can achieve this objective by depending upon the automated heavy equipment.

The other business sectors are also dependent on the manufacturing industry. In the earlier past, the manufacturing industry had been declining. The service sector has been growing in a few countries, which caused a massive deficit in the world economy.

But in the recent past, the economic deficiency has been declining because there has been significant growth in the manufacturing sector in all the countries, especially in Middle East countries. The country has been leading in other business sectors as well.

The country provides massive opportunities for running the business in the middle east region, especially in United Arab Emirates (UAE). Holding the company in UAE is a very lucrative and profitable option for global business icons and entrepreneurs.

The country is convenient for all types of businesses; it became feasible because the UAE’s government has been working tirelessly to establish the region as one of the thriving destinations globally for the manufacturing sector.

It attracts more business from all over the world.

The Freedom for the Manufacturing industry in Middle East Country

Middle East country has become a vast space for the manufacturing industry, and the government is also allowing to set up manufacturing plants. This immigration of the global entrepreneurs and business icons will bring considerable opportunities to the country.

The Middle East has several tangible benefits for manufacturers, and it has become the natural trade hub and a maritime crossroads between Europe, Africa, and Asia.

All the gulf states have great conditioned port and airport facilities and excellent road transport services.

The entrepreneurs and businesspeople will get a readily accessible Indian market. The General Certificate of Conformity (GCC) states has a $1.5trn market.

The manufacturing sectors became crucial for the region’s diversification or economic growth. It has been the key pillar for 2030’s vision of the middle east states like Saudi Arabia, Bahrain, UAE-Abu Dhabi, and Dubai.

Aside from the other states of the middle east country, the UAE or Abu Dhabi’s 2030s vision recognized that the industrial sector could become the strategic driver for the sustainability of the region’s economy.

According to the Oxford Economics data, UAE’s industrial

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Inside Middle
East
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sector inculcated with extraction, utilities, construction, and manufacturing and increased three times from 2007-to 17.

It is predicted that it will grow three times more in the next decade. The states like Sharjah, Emirates of Abu Dhabi, and Dubai had contributed 98.11% to the country’s GDP.

As per Tufts University’s 2017 Digital Planet Report, UAE is listed as a ‘Stand Out’ region, and it has been recognized as digitally advanced and displaying its high strength.

Opportunities for Other Business Sectors in Middle East Manufacturing Space

In the middle east manufacturing space, increasing the new business venture will help to grow the region’s economy, and such businesses are-

• Logistics and Transport

In the middle east region, the Oman location has the strategic advantage for rising the logistic sector and international trade; with the support of the objective, Oman’s various industries are integrating with government agencies to standardize the procedure or create a resilient pipeline of the industrial inputs and outputs. Due to these efforts, Oman became 1st rank among the GCC states in the world bank’s- trading across borders index.

There are many other businesses like Power and Energy, Health Care, Retail, and many more that have great opportunities in the region.

Advantages for Businesses in the Middle East

These entrepreneurs have many benefits from starting their businesses in the middle east country, and a few of the benefits have been discussed here –

• Location

The location is best suited to many business icons and entrepreneurs because it includes the proximity of markets and raw materials, labor availability, cost-effective energy, and the transport facility. All the states of the Gulf country have excellent airports and port facilities.

• Decentralized and Diversified Center

The region must succeed because it has great strengths that indicate its strengths and challenges. In the last few years, the Bahrain state of the Middle East alone has had a vast

number of global manufacturers. They have set up the regional hubs in the kingdom, from giant Mondelez to F1 equipment supplier of Bell Racing Helmets.

• Raw Material

Another significant advantage for the manufacturers in the region is the availability of raw materials. Bahrain has the largest aluminum site globally, which brings massive opportunities for companies that want to establish aluminum manufacturing plants.

• Bright Future

Economic diversification can be a long process that can be stretched for generations, and the companies like QDB, SIDF, and Asyad put their efforts that are possible with the suitable investment in automated manufacturing, training programs, cunning skills, and the customized support for the industrial SMEs.

These companies are participating in the campaign for industrialization, which acts as an equalizer as the GCC country is diversifying its economy slowly through various establishments.

Concluding Words

The Middle East is an excellent destination for vacation, with bright lighting and tall or creative architectural buildings. The country is also renowned for petroleum oil production.

Apart from these, the country opened the gate for entrepreneurs, business people, and manufacturers to come up and establish their ventures in the region.

This diversification will bring economic diversification and leads the country towards the number one manufacturing destination globally.

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Mr. Fethi Khiari is the CEO of United Food Company. He began his journey in the food industry in Paris, where he did his university graduation. His first job at Nestle promised him the chance to travel around the whole world. He puts, "I have been first in Spain, then in Mexico as a category manager of the ice cream and frozen food products in each of the markets.”

After nine years with the Swiss-based multinational, in 1992, he moved to Chupa Chups, the worldwide champion of guerrilla marketing at that time. He handled the Africa-Mena region from Barcelona before moving to Colombia and later to Brazil to start local industrial setups.

Fourteen years later, he joined Iffco in Dubai to manage and grow their Tiffany confectioneries business. He shares, "It was a memorable journey. Each of the three companies has its own philosophy, business model, and market approach.”

In 2012, ten years ago, he decided to quit the sugar-based confectionery and bakery activities and take on a new challenge: to manage a pure edible oil commodity industry. At the time, United Foods was heavily relying on its exports to Syria, substantially overlooking its local UAE market. "AlHamdulellah, we succeeded in changing the business model," he says of successfully tackling that challenge.

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