Co-owner | Founder
Co-owner of e-Beach Wagon | Founder of iMarketeur
There is no LIMIT to what we, as WOMEN, can ACCOMPLISH.
-MichelleObama
Editor’s V I E W
www.X.com/insightssuccess
The Eco-Conscious Consumer
Thehomeservicesindustryisatthetransformationstage.Withheightened
concernsoverenvironmentalissues,awarenessofsustainabilityorgreen solutionsisdrivingdemands.Consumersareclamoringforservicesthat mitigatenegativeimpactsontheirecologicalfootprint.Indeed,thereisan increasingmarketforhouseholdsustainabilityservices.Over70percentof Americanshaveundergonehomeimprovementprojectssincethepandemic commenced.
Eco-friendlyhomeservicesgoasfarasenergyefficiencyaudits,greencleaning services,andeffortstowardshelpinghomeownersusewatersmartly.Ina nutshell,suchservicesaidwell-beingbothfortheenvironmentandforthe wellnessofthehomeowners.Forinstance,withenergy-efficientsolutionsin place,utilitybillscanbesavedbyupto30%,andsustainablepracticescanalso enhancetheairqualityinahouse,therebymakingitahealthierenvironment.
Suchservicesthenneedtoimplementmarketingstrategieswhichfocuson creatingcustomertrustandloyalty.Effectivecommunicationaboutthereasoning thatsupportstheseenvironmentallyfriendlyaspectsmaybetheedgethat distinguishesbusinessesfromtheircompetitors.
Organizationsthathaveafull-fledgedbrandintermsofsustainabilityexperience dramaticgrowthsinclientengagement,andhereresearchsuggeststhat companiesthathaveastrongomnichannelstrategyretain89%customers whereascompaniesthathaveaweakstrategyretainonly33%.
Theindustrywillbegrowingwithdigitalmarketingandpersonalizedcustomer experiences.Homeserviceproviderscanattractnotjusttheeco-consciousbut alsoplayapartincontributingtolargerenvironmentalgoalsthathavethemlook goodforalongtime,ensuringbusinessgrowthinacompetitivelandscape.
Thelatesteditionof Insights Success,titled"MostDynamicShepreneursto Follow,"highlightsTaraMogan,aseasonedmarketingexecutivewithover22 yearsofexperienceinbusiness-to-consumerandhomeservicesmarketing.Asthe founderofiMarketeurandco-ownerofe-BeachWagon,Tarahasestablished herselfasaleadingauthorityinthefield,renownedforherabilitytospearhead successfulmulti-channelcampaignsacrossdiverseindustries.Herexpertisenot onlyunderscoresherpassiontosuperioritybutalsopositionsherasapivotal figureintheprogressingindustryofhomeservicesmarketing.
Haveagoodreadahead!
08. F E A T U R I N G
Tara Mogan Revolutionizing Home Services
Marketing for Sustainable Business Growth
A R T I C L E S
18. 22.
Shepreneurs and Sustainability: Eco-Friendly Practices in Women-Led Businesses
The Impact of Networking on Women Entrepreneurs' Success
Chao Cheng-Shorland Co-founder and CEO
Elizabeth Brunner Founder and CEO
Emma Vollrath Founder
Fadila Ghandour Founder & Director
ShelterZoom shelterzoom.com Company
Keeshagaye Whi er Founder/ CEO
Masha Kupets Navarre Co-founder
Natalie Kathleen Founder and CEO
Neda Talebian Funk Co-Founder & Co-CEO
Rachel Hun ngton Founder & CEO Tara Mogan Founder
Descrip on
Chao Cheng-Shorland combines her enterprise architecture exper se with a mul cultural background to lead ShelterZoom in cyber resilience solu ons.
Elizabeth Brunner champions crea vity at StereoType, developing engaging products that promote self-expression and inclusivity for children.
Emma Lou the label emmalouthelabel.com
ScoreHub Beirut scorehub.company.site
My Emollient myemollient.com
Bonjour Fête bonjourfete.com iMarketeur imarketeur.com StereoType stereotypekids.com
PLASTIC PALMTREE plas cpalmtree.net
Jibs wearejibs.com
Woodley + Lowe woodleylowe.com
Emma Vollrath brings a personal touch to Emma Lou the label, crea ng handmade products that reflect individuality and cra smanship.
Fadila Ghandour passionately directs ScoreHub Beirut, focusing on educa onal ini a ves that empower students and foster community engagement through innova ve learning experiences.
Keeshagaye Whi er innovates at My Emollient, crea ng skincare solu ons that priori ze natural ingredients and cater to diverse skin types.
Masha Kupets Navarre drives sustainability ini a ves at PLASTIC PALMTREE, advoca ng for eco-friendly prac ces in the fashion industry.
Natalie Kathleen focuses on innova on at Jibs, cra ing stylish footwear designed for comfort and versa lity in everyday life.
Neda Talebian Funk co-leads Woodley + Lowe, emphasizing strategic branding and marke ng solu ons that resonate with contemporary audiences.
Rachel Hun ngton curates deligh ul experiences at Bonjour Fête, specializing in unique party supplies that inspire joyful celebra ons.
Tara Mogan excels in strategic marke ng, driving innova ve campaigns that enhance brand visibility and engagement within the digital landscape.
Tara Mogan
Co-owner | Founder
Co-owner of e-Beach Wagon | Founder of iMarketeur
‘ ‘
Tara
Tara’s leadership is defined by transparency, strength, and a commitment to fostering a posi ve team culture.
Most Dynamic Shepreneurs to Follow
Effectivehomeservicesmarketingbridgesthegap
betweenserviceprovidersandhomeownersby enhancingbrandvisibilityforessentialservices, includingplumbing,HVAC,windows,siding,roofing, landscaping,andgeneralhomeimprovement.Leveraginga blendofdigitalandtraditionalstrategies,targeted advertising,andcustomizedcampaignsdrivesgrowthand strengthenscustomerengagement.Coretacticsinclude establishingadistinctbrandpresence,generatingleads throughreviewsandreferrals,andimplementingretention strategiestobuildlastingclientrelationshipsandcustomer loyalty
MeetTaraMogan,aconsummatemarketingexecutive withover22yearsofexperienceinbusiness-to-consumer andhomeservicesmarketing.Asthefounderof iMarketeur e-BeachWagon andtheco-ownerof ,Tarahas builtasolidreputationforleadingsuccessfulmulti-channel campaignsacrossvariousindustries.
Beforetransitioningintostrategicleadershiprolesat HorizonServicesandWindowNation,Tarabuilther foundationincreative,projectmanagement,andsalesroles. Herexpertiseindevelopingtailoredmarketingsolutions thatdrivebusinesssuccesshasestablishedherasa respectedleaderintheindustry.Tara’sdeepknowledgeof integratedmarketingstrategiesandbrandpositioning continuestoshapeherinfluenceanddrivetransformative results.
Let’s explore Tara’s journey in marketing and leadership!
VisionaryEntrepreneur
TaraMoganisanaccomplishedentrepreneurandawardwinningmarketingleaderwithovertwodecadesof experience.Asco-ownerofe-BeachWagon,Google’stopratedelectricmotorizedbeachwagon,shetransforms outdooradventureswithinnovativetechnologyandproduct excellence.ShealsofoundediMarketeur,aconsultingfirm launchedin2020thatspecializesinstrategicmarketingfor B2Candhomeservicesbusinesses.Tara’sexpertisespans fromsmallenterprisestoFortune500companies,whereher visionaryleadershipconsistentlydrivesgrowthanddelivers transformativeresults.
Withabackgroundinvisualcommunications,Tarabringsa uniqueblendofcreativityandstrategicinsighttoherwork. Hersharpdesignsensibility,combinedwithananalytical approach,allowshertocreatemarketingcampaignsthatare bothvisuallycompellingandperformancedriven.
InnovatorinMarketingandEntrepreneurship
TaralaunchediMarketeurinthespringof2020,drawingon 18yearsofmarketingexperience,includingadecadeinthe homeservicessector.Startinghercareerinretail advertising,sherefinedherskillsbyworkingwith Walgreens,Coca-Cola,andotherFortune500companies beforesteppingintoleadershiprolesatHorizonServices andWindowNation.iMarketeurspecializesindelivering tailored,high-impactmarketingstrategiesforbusinessesof allsizes,drivinggrowthandtransformationthrough innovativesolutions.
At iMarketeur, Tara
fosters a strong sense of ownership by trea ng each client's
business as her own, focusing on efficiency and delivering measurable results.
Inthefallof2020,Taraandherhusband,Mike,identified theneedforamoreefficientsolutionduringtheirbeach tripstoCapeMay,NewJersey.Frustratedbythedifficulty ofhaulingatraditionalwagonthroughsand,Mike,acivil engineer,envisionedamotorizedalternative.Combining hisengineeringexpertisewithTara’smarketingprowess, theypartneredwithaproductdevelopmentteamandatoptierfactorytocreatee-BeachWagon,apremiumelectric motorizedwagoncapableofcarrying300lbs.andtraveling upto5milesonasinglecharge.
EmpoweringLeadership
Intheearlystagesofhercareer,Tarafacedthechallengeof findinghervoiceandlearningtoadvocateforherself.She realizedthatthebeliefthathardworkaloneleadstosuccess didn’talwaysholdtrue,especiallyasawomaninthe workplace.Hertendencytoremainquietledtomissed opportunities.
Asherconfidencegrew,Tarabecamemoreassertive, particularlyinsalarynegotiations,andestablishedclear boundariesaroundherresponsibilities.Today,her leadershipisdefinedbytransparency,strength,anda commitmenttofosteringapositiveteamculture.Underher guidance,themarketingdepartmentatHorizonServices earnedthehighestratingontheDenisonCultureSurvey,a testamenttoherdedicationtocreatinganenvironment wherecolleaguesfeelvalued.
Taraleadswithpurposeandclarity,engagingindifficult conversationsthatdriveinnovation,businessgrowth,and meaningfulchange.
ASubstanceforTransformativeGrowth
Tara’ssix-yeartenureatHorizonServiceswasmarkedby herunwaveringcommitmenttoscalingthecompanyandits marketingteam,drivingover176%organicgrowth.Despite herpivotalcontributions,recognitionfromupper managementwasoftenlacking.Shesoughtnew opportunitiesandtransitionedtoWindowNation,whereshe wasgivenfullauthoritytoimplementmarketingstrategies. Withthesupportofacollaborativeexecutiveteam,she leverageddata-driveninsightstoincreaserevenueby41% inunder19months.
Recognizingherimpact,HorizonServices—undernew leadership—offeredTaraanexecutiverolewithequity Overthenext18months,sheplayedacrucialrolein
Tara consistently customizes marke ng strategies to align with each business’s unique goals, crea ng a roadmap for sustainable, long-term growth. ‘ ‘ ‘ ‘
drivingsignificantdouble-digitrevenuegrowth.This experienceunderscoredtheimportanceofworkinginan environmentthatvaluesvision,collaboration,and recognition,fuelingTara’spassionfortransformative leadershipandbusinessgrowth.
CultivatingOwnership
AtiMarketeur,Tarafostersastrongsenseofownershipby treatingeachclient'sbusinessasherown,focusingon efficiencyanddeliveringmeasurableresults.Shecarefully assesseseachclient’suniqueneeds,teamdynamics,and opennesstochangebeforeenteringapartnership,ensuring alignmentfromthestart.Insomecases,sheacceptsequity inplaceofahighersalary,deepeningherpersonal investmentinachievingsustainablegrowthanddriving impactfuloutcomesforeverybusinessshecollaborates with.
SpeedtoLeadStrategy
Tocombatthegrowinginfluenceofleadaggregatorslike AngiandHomeAdvisor,Taradevelopedandimplemented aninnovative"speedteam"strategyatHorizonServices. Understandingthatrapidresponsetimeswerecrucialfor convertingsharedleads,shecreatedaspecializedteam dedicatedtorespondingtonewleadsinunder30seconds.
Thisswift-responseapproachdramaticallyboosted conversionrates,enablingHorizonServicestocapture potentialcustomersbeforecompetitorscouldengage.By establishingclearKPIsforresponsetimesandoptimizing follow-upprocesses,Tarasuccessfullydoubledrevenue fromtheseprograms,solidifyingHorizon'scompetitive edgeinacrowdedmarket.
StrategicMarketingApproach
Tara’smarketingapproachstartswithcomprehensive research,includingcompetitiveandSWOTanalysis, processevaluation,andteamassessments.Shededicates timetounderstandingbusinessesfrombothinternaland externalperspectives,carefullyanalyzingthecustomer journeytouncovervaluableinsights.Keyfactorssuchas marketshare,brandawareness,andthecompetitive landscapearehighlightedtoinformherstrategies.
Recognizingtheuniquenessofeachbusiness,Tara customizeseverymarketingplantoalignwithitsspecific goalsandcurrentposition.Sheestablishestailored strategieswithclearsuccessmetrics,creatingastrategic
‘ ‘ ‘ ‘
roadmapthataddressesimmediateneedswhilepositioning thebusinessforsustainable,long-termgrowth.
KeyFactorsforSuccessfulCompanyExits
Taraemphasizesthatsuccessfulcompanyexitsdependon severalkeyfactors,includingastrongbrand,favorable marketconditions,andopportunitiesforbothorganicand acquisition-basedgrowth.Shehighlightsthatalarge,loyal customerbase,positivereviews,andasolidreputation significantlyenhanceacompany’svalue,signalingto potentialbuyersthatthebusinesshasestablishedtrust, marketcredibility,andrecurringrevenuepotential.
Fromamarketingperspective,Taranotesthatconsistent year-over-yeargrowth,supportedbycleartrackingandan attributionmodel,iscrucialfordemonstratingscalability andeffectiveness.Additionally,alowerpercentageof marketingspendreflectsresourceefficiency,makingthe companymoreappealingtobuyers.StrongEBITDAand scalabilityareparamount;aprofitablecompanywitha strongbrandandsubstantialcustomerbaseisfarmore attractiveinthemarketplace,accordingtoTara'sinsights.
EmpoweringOthersThroughMentorship
Tara'smostimpactfulmentorshipexperiencestookplacein thehomeservicessector,wheresheworkedcloselywith businessownerswhosharedtheirsuccessesandchallenges. Thesecollaborationsdeeplyinfluencedherleadershipstyle andfueledherpassionforfosteringgrowthinothers.
Asshetransitionedintomanagement,mentorshipbecamea coreelementofherleadershipapproach.Taraprioritizes transparencyandopenlysharesherexpertisetoempower colleagues.AtHorizonServices,shementoredamarketing manager,committingtopassingonallherknowledge.That individualhassincebecomeaseniorvicepresidentata leadinghomeservicescompany.ForTara,watchingher teammembersgrowandsucceedremainsoneofthemost fulfillingaspectsofherleadershipjourney.
SuccessfulMarketingCampaign
Tara’smarketingeffortshaveexcelledinmeasuringsuccess throughinnovativetrackingmethods,suchasdedicated phonenumbers,trackableURLs,andcustomizedCRM fields.Byleveragingprimaryandsecondaryattribution categories,herteamcanaccuratelypinpointhowcustomers firstencounteredthebrandandwhatultimatelyprompted themtoengage.Asdigitalmarketinggrows,online attributionhasbecomeincreasinglyessential.
Tara’steammeticulouslytrackskeymarketingKPIs, includingdigitaltraffic,thenumberofleadinquiries, appointmentsetrates,presentationrunrates,salesclose rates,netsales,customeracquisitioncosts,ROAS,and repeatbusiness.
OnerecentstandoutachievementwasaJunecampaignfor e-BeachWagon.AFacebookreelpromotinganon-site eventactivationwentviral,amassing1.6millionviews, 1,200shares,7,300likes,and532comments.Thissurgein engagementledtoa384%increaseinwebsitetraffic, resultingine-BeachWagon’shighestsalesmonthsinceits launch.
InnovativeStrategiesinHomeServicesMarketing
Success in marke ng requires a willingness to embrace failure and a commitment to constantly evolving strategies.
‘
Tarafacesoneofthebiggestchallengesinoverseeing marketingformultiplehomeservicecompanies:breaking throughthenoiseinahighlycompetitiveindustry.With manybusinessesusingsimilarmessaging,herteamat HorizonServicesneededtofindawaytostandout.They achievedthisbyimplementingatime-based proposition—the"OnTimeorYouDon’tPay" guarantee—whichresonatedstronglywithcustomers lookingforreliabilityandaccountability
Anotherchallengeinthehomeimprovementsectoristhe relianceonaone-callclosestrategy,oftenrequiringboth homeownerstobepresent,whichcanfrustratecustomers withoutbenefitingthebrand.Toaddressthis,theteam
identifiedtop-performingsalesrepresentativeswho excelledatclosingdealswithjustonehomeowner.These representativeswerealsoallowedtofollowuponleads afteraone-daydelay,withalowercommission,fostering strongerrelationshipswithouthigh-pressuretactics.
Thecallcenterscriptswereenhancedtohandleobjections better,andAItechnologywasintroducedtooptimizesales pitches.Thesestrategicimprovementsincreasedsales opportunitiesandboostedcustomersatisfaction,ultimately strengtheningthebrand'sreputation.
StayingAheadinMarketing
Tarastaysattheforefrontofmarketingtrendsand innovationsbyleveragingmultiplechannels.Sheuses GoogleAlertsandLinkedInhashtagstostayinformedon industrydevelopmentsandfollowsthoughtleaderson platformslikeLinkedInandYouTube.Committedto continuouslearning,sheregularlyinvestsinonlinecourses toensuresheremainswell-versedindigitalandsocial mediabestpractices.
AsanactiveBBBandChamberofCommercemember, Taraattendsquarterlybreakfasts,networkingevents,and knowledge-sharingsessionswithotherbusinessleaders. Thisstrategiccombinationofongoingeducationand professionalengagementenableshertoincorporatethe latesttrendsintoherstrategiesatiMarketeurseamlessly
ApproachtoPlannedEvolution
Marketingisinherentlysubjective,andevenwhenleaders sharesimilarthoughtprocesses,theirapproachesoften differ.Successinthisfieldrequiresawillingnessto embracefailureandacommitmenttoconstantlyevolving strategies—whetherbyexploringnewleadgeneration channelsorexperimentingwithmediumslikeprint advertising.Tarahasfacedhershareofsetbackswith varioussourcesandvendors.In2018,shetestedOTT advertisingforthreemonths,butwithoutreliabletracking data,thecampaignwasultimatelyconsideredamiss. Taraacknowledgesthatnoteverycampaignwillbe perfectlytrackableandviewsthisasanacceptablepartof theprocess.Thekeytoherapproachisconsistently measuringperformance,evaluatingoutcomes,andholding vendorsaccountable.
Shetypicallytestsnewleadsourcesfor30to90daysto allowforoptimization.Ifastrategydoesn’tdeliverthe desiredresults,sheextractsinsightsfromtheexperience,
learnsfromit,andmovesforward—turningfailuresinto valuablelessonsthatinformfuturesuccesses.
EncouragingWomeninLeadership
Taraemphasizestheimportanceofwomenaspiringto leadershiprolesaligningthemselveswithleaderswho fosterinclusiveandcollaborativeenvironments—thosewho genuinelyvaluetheirinputandlistentotheirperspectives. Shebelieveswomenmusthavetheirvoicesheardand opinionsrespected,eveninthefaceofdisagreements.For thoseaimingforaseatatthetable,Taraadviseschoosinga managementteamthatactivelysupportstheirgrowthand contributions.
Shealsohighlightstheneedforwomentorecognizetheir worth.Iftheyfindthemselvesinatoxicenvironmentor underleadershipthatfailstorespectthem,movingonand findingacompanythatoffersabetterfitisessential.Tara’s messageisclear:womenshouldneversettleforlessthan theydeservewhenitcomestorespectandopportunities.
Tolearnmore,visit andiMarketeur.com eBeachWagon.com.
ToconnectwithTaraMogan, visitLinkedIn.com/in/TMogan
Leadership is not about titles, positions, or owcharts. It is about one life inuencing another.
Shepreneurs and Sustainability: Eco-Friendly P
Women-Led Businesses
heriseoftheconceptof
Tsustainabilityoverthelastfew yearshasbeenextraordinaryin multipledirectionsandspheres. However,onewhichisveryinspiring isthewomen-ledbusinessesoften termedas"shepreneurs."
Whattheseshepreneursaredoingis notonlybringingadifferenceforthem intheirindustriesbutalsodoingitina waythattheyareleavinganecofriendlytrackforthefuture.This commitmenttosustainability transformsthefaceofbusiness, providinganexcellentmodelfor generationstocome.
TheEmergenceoftheShepreneurs
Womenhavelongbeenparticipatingin entrepreneurship,butthepastdecade haswitnessedanimpressivespurtof entrepreneursledbywomen.
Accordingtothereportfromthe GlobalEntrepreneurshipMonitor, womennowcompriseapproximately 40%ofallentrepreneursworldwide. Increaseseenmostprominentlyin traditionallydominatedmalesectors suchastechnologyandengineering womenaremakingadifferencein sustainablepractice.
Thistrendalsodrawsfromthe unconsciousdesiretochangethingsfor thebetter.Onecanreasonthatmany shepreneursfeelthecallandtheneed toreacttoenvironmentalstressorssuch asglobalwarming,pollution,and resourcedepletion.Thatway,by infusingthebusinessmodelwith sustainability,itbenefitsthehealthof theplanetwhileatthesametime cateringtoagrowingpoolofecoconsciousconsumers.
EcologicalActionsinAction
Thecompaniesareslowlychangingto becomeenvironmentallyconscious, whichdifferentiatesthemfromothers, bringinggoodnewsforwomen-run businesses.Sustainablematerialusage isoneoftheways.So,some shepreneursuseorganicfabricsfor fashionproductsorbiodegradable packagingforfoodproducts.Thisway, theywillsaveevenmorewastewith ethicalsourcingandfairtrade.
Atellingstatistichelpspointthistrend: AsurveybyNielsenfoundthat73%of millennialsarewillingtopaymorefor sustainableproducts.Thisaddsweight tothenotionthatthereismuch demandformoreeco-friendlyoptions andshowshowwomenentrepreneurs arepositioningthemselvestomeet theseneeds.
NewBusinessModels
Shepreneursalsoinnovateinthe developmentofnewbusinessmodels weresustainabilityfeaturesdifferently Withexamplesofcirculareconomy businesses,theydesigntheproducts withreuse,recycle,orrepurposein mind;therefore,thesereducewaste andgeneratemorecriticallythinking consumersinhowtoconsume.
Agreatcaseinpointistheemergence ofrentalservicesinfashion.Womenownedandwomen-operated companiesarerentingclothesinstead oftheecologicaldisasterthatisfast fashion.Itoffersconsumers
possibilitiesforwearinggood-quality pieceswithouthavingtoownanything fortheirshareinthesustainable lifestyle.
CommunityEngagementand Education
Communityengagementandeducation isthethirdimportantattributeof sustainablewomen-ledventures. Shepreneursoftenbringsustainability totheircommunitiesandcreatea collectiveconsciencetowardsthe environment.Moreandmore shepreneursnowholdworkshops, seminars,andlocaleventsfocusedon eco-friendlypractices. Forinstance,somehaveimplemented consumereducationprogramsfocused onreducingwasteorthepurchaseof 'green'goods.Suchprogramsaretwowaystreetswhichhelpspawnawave effecttowardmorewidespreadsocial transformation.Studiesindicatethat thecommunity-basednatureof environmentaleducationhasahuge influenceonawarenessand participationinsustainablepractices.
ChallengesonthePartof Shepreneurs
Womenentrepreneursmake tremendouscontributionstoward sustainability,buttheydohavelotsof challenges.Forexample,accessto capitalremainsabigchallengefor mostwomenentrepreneurs.Ithasbeen notedthat2%ofglobalventurecapital fundinggoestofemaleentrepreneurs. Suchaspectsbasicallyhampertheir abilitytoenactsustainablepracticesor scaletheirbusinesseffectively
Anotherprobableobstacleintheway ofsuccessforshepreneurs,albeitan expectedoneinthemale-dominated businessworld,couldbesocietal expectationsandprejudicesaround gender.However,manywomeneasily outgrowthesesituationsdueto resilienceandinnovationandby findingwaysthatbringagoodanswer totheirconscience.
TheFutureofSustainability Entrepreneurship
Women'senterprisesthatarefocused ontheenvironmentwillhaveavery brightfuturebecausepeoplewill becomeincreasinglyconsciousofthe environment,andmoredemandwill springupforgreenproductsand services,whereshepreneursmaybe abletoscaletheirbusinesstobetter carefortheearth.
Collaborativestrengthamongwomen entrepreneurscouldthusaugmentthe effortstowardsustainability.Sharingof resources,knowledge,andnetworks amongthewomenentrepreneurswould supportthebuild-upofarobust ecosystemthatmakesinnovationsand growthpossible.Mentorshipprograms andnetworkingeventsforwomen couldwellbetheinitiativesthat significantlycontributetothis collaborativeeffort.
Women-ownedbusinessesaretoday significantlydefiningthisfieldof entrepreneurshipandsustainability
TheShepreneursnotonlyestablish prosperousenterprisesbutalsotake leadershippositionsregardinggreen methods,ensuringthatthereisequal andpositiveimpactonsociety
Innovativeideasofabusinessmodel, communityinvolvement,andethical behavioraresomecharacteristicsthat thesewomenshowcaseinpavingthe waytowardanew,sustainablefuture.
Themorethatpublicawareness expandsaboutenvironmentalissues, themoretheirinfluencewillgrow
Shepreneursinspirechangewithin communitiesandindustriesalike.As theyembracesustainability,theynot justtransformtheirlivesbutalsocreate lastinglegaciesthatupholdthehealth ofourplanetforgenerations.
Success consists of going from failure to failure without loss of enthusiasm.
- Winston Churchill
TheImpact of Networking on Women Entrepreneurs' Success
Networkinghasbeenknownto
beacrucialkeytosuccessmoresonowthaneverfor womenentrepreneurs.Asmoreand morewomenjointheentrepreneurial landscape,understandingtheroleof networkingcanofferinsightsintojust howtheseconnectionscanfurther augmenttheirbusinessventures.Inthis article,theroleofnetworkingfor womenentrepreneursisdiscussedin greaterdetailandaface-to-face illustrationofitsimpactontheir success.
UnderstandingNetworking
Networkingisaboutdeveloping professionalrelationships,whichmay bemutual.Womenentrepreneurscome toopenthedoortoopportunity, resources,andsupportthroughthe powerofnetworking.Itisnota questionofexchangingbusinesscards; itisagoodconnectionthatcanhelp womenoutofsomedifficultchallenges andcelebrateafewsuccesses.
TheNewContextforWomen Entrepreneurs
Inrecentyears,women-owned businesseshavebeenontherise.The NationalAssociationofWomen BusinessOwnersrecentlyreported that,asof2021,about12.3million
women-ownedbusinesseswerepresent intheUnitedStates,employingnearly 9millionpeopleandgeneratingover $1.8trillioninrevenue.Women entrepreneurs,however,faceunique challenges,includinglessaccessto funding,fewmentorshipopportunities, andbiasesinsociety.
TheStrengthofRelations
Someofthegainsthatwomen entrepreneurshavethroughnetworking entailaccesstoverycrucialresources thatmayhelpbridgesomeofthegaps. Accesstoleadsforpartnerships, mentorships,andcollaborationsmay openthedoorsthroughconnecting withotherbusinesspeopleand professionals.Forinstance,itwas highlightedthatfundingismorelikely tobereceivedbywomenwho networkedactivelythanthosewhodid notnetwork.
BuildingConfidenceThrough Networking
Confidenceisanothermajoradvantage ofnetworking.Atleastthrough interactionwithfellowentrepreneurs, thewomanentrepreneurgetstohear otherpeople'sexperiencesandlearn fromthem.Allthishelpscreatea feelingofbelongingandpower.
AmericanExpressdidasurveyand foundoutthat67%ofwomen entrepreneursfeltempoweredtomake moreassertivedecisionsinbusiness afterattendingnetworkingevents. Theseempoweredfeelingsmay translateintobolderbusinessdecisions andinnovativestrategies.
AccesstoResourcesand Opportunities
Networkingalsoisimportanttoaccess sourcesandopportunitiesthatwillhelp abusinessgrow.Manywomen entrepreneurshipjourneyoftenfeels isolated,however,networkingcan connecthertomuchknowledgeand experienceofotherpeoplewhohave hadsimilarexperiences.Accessto informationintimesofsignificant
decisionsregardingmarketing,finance, oroperationscanbepriceless.
Besides,networkingleadstopotential collaborations.Forinstance,taketwo businessfirmsthatsharethesame interestandagreetotakepartinan activityorprojecttogether. Collaborationscanbecomebeneficial throughincreasedvisibilityand credibility,besidesanextended customerbase.
GettingaMentor
Mentorshipisanothergreatattributeof networkingthatwouldgoalongway increatingthesuccessstoryforwomen entrepreneurs.Thismentorednetwork supportgivesguidance,support,and encouragementinhardtimes.The SmallBusinessAdministrationasserts thatupto70%ofsmallbusinesses survivedlongeriftheyhadmentorship thanthosewithoutone.Womenwho networkwillfindthementorsbetter positionedtounderstandtheirunique challengesandofferadvicetobe followedthrough.
Despitethemanyadvantagesof networking,womenentrepreneursstill facehugebarriersintheprocess.Some oftheseincludelackoftime, restrictionstoevents,andfeelingsof inadequacythatpreventonefrom participating.However,technologyhas madeiteasierthanevertoconnect withothersthroughonlineplatforms andsocialmedia.
Inrecentyears,virtualnetworking eventshavebecomepopulartoallow femaleentrepreneurstoconnectwith othersallovertheworldfreelywithout anyregionalboundaries.Virtual websitesopenedvenuesforwomenof differentwalkstosharedivergent experiencesandresourcefulnessand makenetworkingaricherandfruitier process.
CommunitySupportintheRole
Thesenseofcommunitysupportis anotheraspectofsuccessforwomen entrepreneurs.Therehasbeenan
explosionoforganizationsandgroups specificallyestablishedtohelpwomen businessownersinthelastfewyears. Thesecommunitiesorganizespecific workshops,seminars,ornetworking eventsthatarecenteredonwomen. Suchgroupsareusefulnotonlyfor professionalnetworkingbutalsoin buildingpersonalrelationshipsthatcan beofgreathelptopeopleintimesof struggle.Theimportanceofa communitycannotbeunderestimated sinceitcreatesanatmospherefor encouragementwherewomencan cometosharetheirstrugglesaswellas theirtriumphs.
Therefore,networkinghasbeenan effectivelypowerfultoolthathighly influencesthesuccessofwomen entrepreneurs.Connectingwithother professionals,accessinguseful resources,findingmentors,andgetting intouchwithhelpfulcommunitiescan begoodleadsforbusinesswomen. Withmorewomeninthe entrepreneurialspace,embracing networkingwillbekeytohelpingthem growandinnovate.Thestatisticsare quiteclear:womenwhonetworkhave agreaterlikelihoodofsuccessin businessthanthosethatdonotengage insuchactivities.Through relationshipsandcommunitypower, entrepreneurscanactuallyopendoors forfuturegenerationswhilestill achievingtheirgoals.
Thejourneydoesnotcomeeasy,but throughwell-establishednetworks,a greatamountofsuccessstartsto becomenotjustapossibilitybuta realityformanywomenwhostrive hardtomakeanimpactinthebusiness world.
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